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Hey there? yeah you..right there! :) Have you ever travelled to some new place, & are curious where would you go to get a good bite & a nice place to sit? Well a lot of people are carrying out this task sitting in their room comfortably, using their phones or tabs, & finding their desired place!

Ukuze Researcher
Jan 2016 , Jan 22
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Who doesn’t want to go to restaurants for a yummy dining & a change or to meet loved ones? Which shows that the worth & need of restaurants has increased tremendously in the past decades. People go to their favorite place, order their favorite dishes & have fun.

Ukuze Researcher
Jan 2016 , Jan 22
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A Restaurant without a Menu. A restaurant without a website is just like a restaurant without a menu. People don’t know who you are, what you offer, what are your specialties. Really it’s like a blind person having dinner; not knowing what he is ordering or eating. You don’t want your customers to be blind, do you? Web search is my answer to everything, especially when I have to decide what and where to eat. Having several restaurants and types of food, it is easiest just to ask Google where the best Chinese food is offered in the city. If the name of your restaurant is not up there, one might never know you even exist.Having your menu online is like tempting hungry people to visit you! Ukuze offers the tool of Restaurant Menu Design because we know that a menu accompanied by pictures of mouthwatering scrumptious food is like icing on the cake. Visual effect is everything when it comes to food. If someone drags the plate of my favorite food in front of my eyes, there is no way I will not be tempted. On the other hand no website, no menu, no pictures, no tempted customers and thus the graph of your restaurant’s revenue will touch the ground.Good word of mouth speaks for itself, your well managed website will speak for you and the reviews on your website are a blessing itself. When people give a good review about your food, it is the sort of publicity you don’t pay for but is more appealing and effective than all other marketing techniques. People dread taking risks when it comes to food these days, and if you don’t have a website, no reviews, no ratings so whatever you serve, no matter how good it is, the world might never find out. Does anyone want this? The answer is clearly no.In order to tempt people to your restaurant, rather than spending blindly on digital and print advertisement, try and spend wisely on your restaurant's web development because it is a complete package in itself.

Ukuze Researcher
Jan 2016 , Jan 22
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Tasks, only a website can do.The vital role that a restaurant plays can't be denied in the present era.There are things that only a website can handle. You can’t target the entire globe, can you? You can’t visit each and every town in your country or even in your city. But right now where you are, you can visit any restaurant or Café all around the globe and that is possible only because of the restaurant website service provided by them.A restaurant’s menu design will tell you whatever the restaurant is offering, their prices so you may know where your favorite food is available! An effective restaurant web development will not let you compromise on your appetite.A professional restaurant website will even give one the option to order online by which people don’t have to come to you if you are at their nearest, you can provide your food to people even living at a distance. Making ordering food THAT easy by a restaurant web designing company Ukuze help you boost your sales in no time and in cheapest rates possible.Pictures of scrumptious food will tempt people and drag them to restaurant no matter where it is because they know it won’t be a risk! Restaurant web design portfolio at Ukuze will provide you with these unique ways of marketing.Restaurant website development is the best opportunity for home based restaurants as they don’t need a store anymore or even employees if they have a professional website and we at Ukuze make one for you with all sorts of versatile packages.Least investment and maximum profit, that is what good restaurant web designers do & that’s what we do here at Ukuze! Be quick, we’re just a click away!

Ukuze Researcher
Jan 2016 , Jan 22
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Coupons are a highly effective tool for almost every kind of business, including restaurant business. It attracts a remarkable lot of customers. Coupons are readily accepted & used by the customers. Coupons helps in the expansion of the business. Coupons also helps in getting the old customers, back to the business. The fact can’t be ignored that a coupon is the most measureable & countable form of promotion of a business, or restaurant business. Once the restaurant has targeted a wide range of customers, including both new & old, it will ultimately lead in increasing the restaurant’s sales or in other words, goodwill or name of the customers.

Ukuze Researcher
Jan 2016 , Jan 22
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To attract maximum customers, a restaurant designs its website place in the most comfortable and consumer friendly way possible. Your website is just like your online restaurant and to cater as many people as possible, you should make your restaurant website design customer friendly and attractive. There are a few well known tricks restaurant web developers apply to attract people.Efficient and effective use of space on a restaurant website is a trick that helps a lot. This also includes the use of font, images and typography. To play with words and space in an attractive way attracts customers and makes using a website easy. It shouldn’t look much clustered and neither should it look empty, the perfect blend makes a perfect restaurant website.A restaurant website design should be easy to navigate and not shouldn’t be messy. Don’t you want your restaurant building clean and make sure people roam around easily without getting lost? Same is the case with your restaurant website. It should be easy to use and so that people find what they desire to find. An option to search on a website is a treat to your customers. It’s like having a guide to take them to their desired place just like your restaurants has a manager!. Your website reflects you and shows people who you are, an ‘about us’ or ‘home’ page is there to tell your customers who you are. Moreover, a professional restaurant website design should have a ‘contact us’ information section that tells your exact address, number and other necessary contact information. A restaurant website developer like Ukuze gives your customers a loyal brand image of your restaurant. And now you are all set to create your restaurant website by Ukuze and maintain it just like one maintains its restaurant!

Ukuze Researcher
Jan 2016 , Jan 22
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Studies shows that it is human nature that he has a comment & review for everything he sees or experiences. He may or may not say that, it may be good or bad, but every human has different perspective of viewing things.Talking about business, precisely about a restaurant business, the online reviews of the customers about a restaurant are extremely important for a healthy grooming of a restaurant. Such reviews helps the restaurant owner’s in knowing their flaws & taking measures to overcome them. So the business can flourish according to the desire of both the customers & the management.To be able to read & know the customer’s review about the business, the management at first need to develop their website. Without which, knowing the customer’s thinking about their restaurant would be impossible, which may lead in the downfall of the restaurant.

Ukuze Researcher
Jan 2016 , Jan 22
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It is our daily routine practice that whenever we dine in a restaurant, we comment on the food, staff etc of the restaurant as soon as we leave the place. But the question is, do we say all that, either good or bad, to the relevant management? The answer is clearly no, or rarely. The reason behind this is that we find it inappropriate or feel shy to go directly to the management & tell them about how we find their restaurant.The management may not bother or encourage this activity but it is highly important & critical for the survival of the restaurant. They might think that their business is going well, but actually the customers aren’t really satisfied with the services. The problem will grow into the death of the business.The problems mentioned can be overcome if that restaurant has made a website, that contains a part for customer’s feedback. In that way, customers could easily comment & let the management know how did they find the environment of the restaurant, its cleanliness, behavior of the staff, pricing, quality of food etc.Such a practice would be beneficial for both the parties. As customers will get their desired environment & the management will get to know its drawbacks. But for that, the foremost step that should be taken is to maintain an effective website, that is easily accessible to the customers.

Ukuze Researcher
Jan 2016 , Jan 22
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Just like the designer of your restaurant has to decide whether to make the restaurant casual, fancy, comfy or formal in the same form a restaurant website designer has to choose what theme you should have for your website. You can choose from making your restaurant web design formal, fancy, professional, casual, animated and the price will be accordingly. The price is based on how simple or complicated your restaurant website design is. The price depends on what type of website you are planning to have. It can be interactive like a forum or blog or e-commerce like PayPal and also a business development website. Restaurant web developers decide the price also depending on how much time it will take for them to design your restaurant’s website.The cost mays start from designing and then followed by certain steps, ends on publishing. A simple template costs less but as you add more features and pictures the price gets high. Adding the feature of shopping cart, online forum and blogs to your restaurants website design may increase the price but will always indulge your customers and keep them connected with you. Whether your restaurant is big or small, a restaurant website is the cheapest and fastest way to contact customers.After designing comes developing or coding by a restaurant website development company. This may require a good IT person who is, you know, good with computers and stuff. If your website has too many elements it will cost more as coding will be tougher

Ukuze Researcher
Jan 2016 , Jan 22
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It’s the ultimate desire of every business to keep its customers loyal to it till the death of the business. Every kind of business has the same desire. But this is a very difficult task, that has to be made & effectively maintained.Precisely talking about the restaurant, which is one of the leading businesses in the developing world, there are certain ways in which a restaurant can keep its customers. One of the easiest, yet very recommendable & effective way of building customer’s loyalty is having the website of a restaurant.An appealing & self-inviting website of a certain restaurant would keep its customers stick to that restaurant, as the customers would be able be get informed to the day-to-day additions to restaurant’s menu or other information. Making reservations would be just a click away from the customers!So, it is worth to mention here that in order to develop customer’s loyalty, one easy step that a business (restaurant) can take is making the website,for this very task visit http://bistroservices.com/index.html to get all the services demanded by the business under one roof! :)

Ukuze Researcher
Jan 2016 , Jan 22
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Ukuze is a restaurant website developer and restaurant menu design company that gives unique and affordable ways to market your restaurant through a professional website design. The restaurant website design services provided by Ukuze are one of its kinds. It includes all the ways one can connect to its customers online.

Ukuze Researcher
Jan 2016 , Jan 22
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After creation of a thoroughly & carefully made website, next step is to upgrade & manage the website during its lifespan. Adding latest features and providing the best services to client is necessary to engage your client with you & to establish the company’s goodwill.This definitely increases website traffic which helps to improve ranking of the website amongst the various available websites to the customers.

Ukuze Researcher
Jan 2016 , Jan 22
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How can you make your restaurant more profitable? Through spending more on interior? Offering discounts to increase sales? Investing in high priced menus? These are the ways to maximize profits but all of them need a huge investment too. But is there a way where you invest a little and earn a lot?!
Well,here is a scheme that can make your restaurant business profitable !!!
The best way to increase your earnings from hotel business is through developing a website. The ultimate goal of every business is to maximize profits. In the hospitality industry, the profit generation could be easier if a restaurant has its web presence. A website may help you to increase number of customers, more orders and lot of bookings.
W. Edwards Deming says:
‘‘Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.’’
The customers can connect with restaurants from their homes or offices, view the restaurant through web. The key to success for business is to maintain a higher stream of profits. In order to obtain the higher stream of profits. customers should know about your restaurant.
The positive feedback of customer on your website from online reviews will attract more people to visit the restaurant. The good word of mouth for your restaurant can boost the business. In the modern era, it is more important to get feedback from your customers and get their opinions and criticism. You will become aware of your weakness and deficiencies. You can improve it through customer’s advice or any consultant’s advice. It will help you to improve your business
According to Plutarch:
‘‘Know how to listen, and you will profit even from those who talk badly’’
It is easy and affordable to setup a website because the cost associated with developing a web is low. When a website is designed and start working, it engages its customers with the restaurant services to conduct business activities 24/7.
A website can brings customers and web viewers from all around the world as it allows every person,who has internet access, to visit your restaurant site from north to south and east to west of the world. It could make your products accessible to the global customers as well as it reduces the necessity of visiting trade show etc. More customers means more sales AND more sales means more profit because the key component of your income is SALES. So just take an initial step and make your own identity through a unique website. It will surely lift up your restaurant revenue graph because a website is:
· Extremely profitable.
· Good source of income.
· Low Cost(establishment cost)
· Easily accessible
· Increase customer traffic
The business with higher income is a major source of happiness and satisfaction for employees and owner both. And we know it very well that now trend is shifting from customer centric towards employee centric organizations. When restaurant staff is satisfied they can produce satisfied and happy customers which makes your business profitable.
Keep calm and make your restaurant business profitable! :)

Ukuze Researcher
Feb 2016 , Feb 12
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The main aim of every restaurant is to serve people and to attract their customers ,but people decide, for which restaurant they want to be customer of. Every top business has something unique in them which makes them "Successful" at the first place making them competitive from its rival companies. Attracting ,maintaining and retaining customers in today's service sector seems to be a very challenging task but it's actually not that difficult . First of all you need to know who your potential customers are, by making marketing strategies .
Advertise your restaurant as much as possible through social networking sites, TV, radio, billboards , newsletters, phone, dropping lunch menus to houses or business location. Moreover get free media attention because nothing excites up new customers like a media attention, send a press release to local news outlets. You should do all these things to promote your restaurant because when people are looking somewhere to eat, your marketing needs to be strong enough that they have heard about your hotel and want to try it out.
If people are visiting your restaurant ,make them comfortable through your quality food and proving them a clean atmosphere and just in time service, offer live music. Because if your food is tasty and healthy at the same time you have already gained advantage over them by making your customers in a restaurant, the first thing people want is the food which is not only tasty but healthy and you are serving them quality material. Because they are spending their money in your hotel to serve them if you serve them well they will find your hotel as worth spending on.
Provide "free membership cards" in a limited time offer because people are going to visit your restaurant more if they had membership with your restaurant so that they can get free meals from your restaurant.
Advertise more and more online e.g. First of all collect email address of your customers then Mail them offers for discount, coupons or free trials. Make a website which should appear in search results when people are looking for something that they need or want. Post on social media networks like putting a picture of delicious food on Instagram that they should try. Advertise on website, pay-per-click ads, mobile apps that people often visit .
When you have gained your customers through membership or through other resources, retain them by making good impression on them by taking reviews or feedback from them about what they like or dislike about your hotel and pay good attention to their complaints. Take their numbers and update them about your new offers and often giving them discounts for being their loyal customers.
Because your loyal customers can be a good source of customer "referral" for their friends as they are going to give a positive feedback to others about how good and well your hotel treats its customers and why they should try only your hotel.
Providing free home delivery can also be an excellent source for attracting new customers .If someone is too lazy to go out of the house or sudden guests arrives at home then you can gain your new customers because they will definitely look for a home delivery source which can provide them quick service for delivering their food. Your restaurant can be the one whom they will call, just give them a good reason for trusting you with that.
This is 21st century world, a world of innovation ,to survive you must keep innovating your business specially in a service sector because people get bored easily with eating same food and taste as a result they will switch your hotel & if you want them to be loyal you must change or add something new to your quality food by changing it after three or four months.Introduce or expand your menu by introducing new international foods or introducing Asian foods that they must check or enjoy , expanding drinks and juices. Arranging themes for occasions like birthday parties, marriage ceremonies, charity functions or cultural ,religious ,sports season special themes so that they had a name of your hotel in their mind that what new is going to happen in this special restaurant this time and they should visit it.
A sophisticated, nice and clean decor and design of your hotel can play an important role for attracting customers specially business customers as they can arrange their company meetings in your restaurant which could be very great for not only creating the good image of the restaurant,but can help in generating a big revenue for the restaurant because a lot of chances can be created that a specific partnership can be formed between the two, so a specific sections and area for business meetings should be arranged.
One of the best way to attract customers would be to open your restaurant 24/7 .So that whoever ,whenever is starving knows that your restaurant is there to help and is not going to compromise on its customers appetite!
Train your employees properly regarding how to serve and behave with customers because customers are often disappointed most through bad manners or late serving meals.Not only this, employee empowerment also plays a big role in the success of any restaurant like appreciating or giving bonus to ,say, any hotel staff for his excellent work and making him employee of the week would not only help in motivating him but other staff members would also work hard and give their best to earn reward and it would ultimately help your restaurant to prosper.
Tell your customers about your chef and his qualification and achievements that you have hired such a good resource for your restaurant and they should try his/her meal .It can be also a good source of inviting customers.
Affordable prizes for everyone would be a great idea to invite customers like the rich, the poor ,student, the educated ,uneducated .Your restaurant should be open for everyone so that everyone can afford it and you can also get to know who your target customers are and where your business can bloom .It can also help you in searching your target market and it should attract every age, gender people.
Make alliance with complementary businesses as this relationship will help not only in gaining new friendship, but their customers will also become your customers.
These were just a few ways to keep your restaurant inviting and If you are looking for a company who do all of these things for their customers, then you should visit bistroservice.com,It provides all services that are related to the restaurants, in one way or the other. Either directly or indirectly. It values its customers more than anything.

Ukuze Researcher
Feb 2016 , Feb 12
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From the farms to the dining, there are lots of activities that restaurant people have to do to entertain the customers. Raw vegetables and meat have to be cooked and presented on the table with lot of dressings and garnishing. The restaurants are very busy in making their customers happy and healthy. But what about the restaurant health and success?
Now the technology controls the success of every business to a higher extent same in case of HOTEL INDUSTRY. With the development of technology now every function can be monitored through an invisible eye, that is INTERNET. Internet is helping customers by providing:
- Options and choices
- Comparison of prices
- List of hotels at a specific location
- Travel arrangements etc.
Internet provide information from one corner of the world to the other and customers are using this medium to select and choose the best option. The opportunities for hotel business has enhanced to a great extent with the arrival of the Internet.
If your customers are using internet to find the best place to dine, then why don’t you?
It is equally important for restaurants to utilize all the benefits of internet. The restaurants can use internet to capture more and more customers. Every hotel want to have lots of customers, wouldn’t you? Hence with the wise use of internet, restaurants can make relationships with their suppliers as well as customers. From the beginning of internet the web search is used widely to find solution to almost EVERY problem.
The best medium to share information on internet between restaurants and customers is WEBSITE. If you want more people know your restaurant the first step is to make a website. It is the best communication tool to be used. Just grab that opportunity and create your own website.
A glance of your website can tell customer what you have?
Just make an attractive glimpse of your restaurant on your website
Obviously if a customer is attracted towards your website through the food images, delicious and mouth watering meals, restaurant atmosphere, luxurious environment and clean insight, he will be curious to visit your place. Try to attract people through a vibrant and beautiful website and hence you can get lot of orders, customers and event bookings.
At present many restaurant managers discover it quite simple to utilize the primary hotel marketing strategies that will develop the restaurant’s online buzz plus offline repute through efficiently developed website. A well managed websites may become the finest medium for creating:
- Customer relationship
- Restaurant brand
- Brand awareness
- Encouraging repeat visits
- Retain customers
- 24/7 Accessibility
- Promotions and discounts etc
Therefore in the era of internet, a restaurant must design its website. It will not only help your restaurant in marketing and branding, but might be a good source to generate higher income and revenue. Who doesn’t want to have a profitable business??? Ukuze can be very helpful in carrying out all these tasks for all its valuable customers! :)

Ukuze Researcher
Feb 2016 , Feb 12
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Social media is a platform which enables its users to share their ideas, interest, likes, content, opinion, views and allows people to interact, collaborate and build community. In the past years it was a source of medium for people to communicate with their loved ones who lives far away from them but with the passage of time social media has become the trend among the business to promote their product or services. It provides vast opportunities especially in promoting ,you just need to know the right techniques regarding how to use it in the right way.
If you own a restaurant, social media can provide you vast opportunities to invite customers in your restaurant .It works as a mediator between a customer and the business giving the opportunity to advertise, invite ,maintain and retain customers in a best possible way.
First you need to create awareness about your food among peoples and adding social media in your marketing mix can increase awareness about your restaurant. You will get to know that how much customers are engaged and satisfied of your restaurant and for that create a page on any social media website.
Facebook and Instagram are the right platform to start with, create a page on them and think strategically how you can use it well. Upload a cover picture of the best food or dish of your hotel but not just a random click. A great image can sell a thousand meals. Visual effect plays a big role in making or breaking your promotion. Image have to look enticing and eye catching. Hire a professional photographer to do the right job for you and change the cover image from time to time whenever you have new menus or something special to offer and let the facebok users know about yourself that what you can offer to them and let them be your customers.You have to use a lot of photos in your almost every online post because you are in a food business.
Your Facebook page must be the verified one because it makes a great impression on the potential customers as people would know where to look when they type your name in the search tab on the facebook and you would also get to know how many people are subscribing you, following you and have liked your page .You can also make albums and facebook tab pages and to make it more interesting ,make many tabs in order like the first tab representing the photos of food ,second representing deals and menus ,special discounts, facebook map for locating place ,happy hours, like that and the one for the career in which pictures of your employees must be uploaded in a great manner showing appreciation of your staff and you are an established service firm that values firm and has a great customer service staff.
You can also set up different contest like photo contest or any other contest on instagram and facebook, write a post on your fan page that you are going to organize an online upcoming contest and want pictures of them for the upcoming contest to upload on their fan page and the picture should be in their hotel with meals in their hand ,and the pictures with the most likes and comments will win a bumper Prize. This will caught their attention and you will get many customers more than average during that contest period.
Not only this you can also arrange other contest like the person who will share your page with others more will get a chance to win a prize money this will create excitement in them and they will start sharing your page which means social promotion more people will get to know about you. You can also post group offer exclusive deals or discounted deals and ask them to share it with their friends and also to "like" your page and to become a fan of your page too and get a free coupon on that.
Facebook ,twitter helps a lot in promoting any page and lets you target your customers specifically through geographical location, like people who have liked specific pages can see that add.Not only this, one good option is tagging location by letting people know where you are ,this could be a great way to promote your restaurant because it is not limited geographically and it also helps in letting people know about the new places that they haven't visited yet. When someone is at your restaurant they can tag your page and this feature can ultimately help customers to know about your place.
Videos plays an important part in marketing your food and for this very reason,youtube, facebook , Instagram can be of great help. You get a chance to show how your food is made, or an interview with the happy customers and their positive feedback, customer surveys through a video could be a great idea.
Nowadays hashtag is trending very much because it tells you the latest trend. To create an awareness among people about your food and you restaurant, use a hash tag along with your restaurant name. Hashtags are quite common techniques on facebook ,twitter and Instagram for any post or picture to go viral. Just put a delicious picture on instagram along with the hashtag and see if it is trending.
You must have to interact with your customers on a regular basis on social media sites. Regularly update your profile on social networking sites.Let's, for say if you have arranged any theme with the upcoming valentine's day, inform them at least two weeks before that what special you are going to offer at this very occasion.
If some customers are unhappy with you and are complaining, you must have to reply them and let them calm down. Hire or appoint managers or assistant who can do your work on a regular basis by updating profiles ,posts, pictures, menus and make quick response to them by replying them fast about their feedback, complaints or queries .This also creates a great impression on other customers that how good you treat them .
Ask them directly through posting questions about what they want or like most about your restaurant and what they don't like about it .Because social media has a great impact on today's young generation and they love food and want novelty in food.Offer them custom made deals and they would be happy to visit your restaurant.

Ukuze Researcher
Feb 2016 , Feb 12
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Deciding the menu for your restaurant is the most crucial part for the restaurant owners. Menu affects the restaurant business mostly. According to customer’s point of view, menu is a list of steak, burger, soups, desserts etc. Many successful restaurant owners believed that menu plays a vital role in restaurant business,& ITS TRUE! Most companies offer restaurant Menu designing services for restaurants like Ukuze.. To create successful menu one should keep the following points in mind:
Research about customers
Customer is the boss. It is necessary for restaurant owners to do research on their target customers. Mostly people like to visit the nearest restaurants or to the restaurant where they saw any speciality (in menu mainly). Sometimes people prefer to go to the famous restaurants. Restaurants get famous by publicity. There are many ways for promotion like restaurant online marketing or if a customer likes some food in any restaurant, they will tell so to their family and friends. It is necessary to know about the customers likes and dislikes. Little research can lead to successful results.
Formulation of successful restaurant menu
Restaurant menu must be written in common language. People like simplicity in restaurant menu. To add creativity, menu must look simple and have attention capturing images. Like many restaurant add pictures of dishes in the menu that looks more appealing. If description of the dishes is added to the menu, it will give good impression like handmade pizza with cheese and fresh toppings !
Order of dishes in the menu
Dishes must be in proper order to get more attention of the customers. Menu must exhibit excellent dining experience for the customer. Menu should start from starters, drinks, salads or soups. The second section must be made according to families which should be comprised of appetizers, burgers, pasta, seafood etc then last section must be of sweet dishes and desserts. If kids speciality is added into the menu, it looks more good and appealing to kids as well. Listing is more important in restaurant menu designing and ordering the food items accordingly. It is in practice these days to place the most expensive item first in your menu card so customer will look at it in a first glance, in this way restaurant may increase their revenue.
Restaurant menu design
First impression that any customer get from menu is the cover design of the menu. For this reason many restaurant owners seeking help from many designing companies. Ukuze is one of those popular companies who is involved in the performance of this task for the restaurants. This company provides complete research on your menu design which appeals the customers most. Many best restaurants take help from these websites for their promotion and excellent menu designing. Images of food should be added in the menu card which shows the real cuisine of your restaurant.
Special menu design for kids
kids menu must be in consideration in order to encourage the families to dine at your restaurant. Kids menu must have some recipes which are liked by kids like nuggets, small chicken cheese burger, or macaroni etc.Since parents want their kids to finish their meal, so kids menu must contain the dishes which contain certain quantity according to kids.
Price war with competitors
Instead of having price war with competitors, restaurant owners must believe on quality and reasonable pricing policy to earn from their valuable customers. There must be a check on the market price on the same food items, as this will save some revenue.
Online menu design
Online restaurant websites are quite famous nowadays. Most of the people like to shop online as it saves money and time. For this reason some companies are designing restaurant websites. where customer can get all the information about the restaurant and their food items. Bistroservices.com also providing restaurant website design services,which the restaurant owners or managers find very convinient.

Ukuze Researcher
Feb 2016 , Feb 12
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- When a restaurant has a beautiful outlook and interior but lack in capturing customers? It means something is missing in your restaurant!
- How this deficiency could be managed?
- How you attract more customers towards your restaurant?
More the customers more will be the business!!!!
The restaurant business highly depends upon how its website is designed? A well designed and well organized website will ultimately help your restaurant to have more online orders and bookings. It means a website can boost business of a restaurant!
The trend of online booking in restaurants is increasing day by day. Restaurants use different modes for online booking mainly through websites as it is low cost and need no extra charges like commissions.
Moreover a website provides customers with detailed information which they are hesitant to take from hotel staff like prices and rates. The customers want to get all the information and details before placing orders. Sometimes they use to compare rates and packages between two or more restaurants.So if you do not have a website, you may lose the chance to get more customers. Just go for designing your website. The website may provide all the contact details and address to clients through which they can easily communicate with the restaurant.
A hotel website should be simple and easy so that customers can get relevant information and understand it. As customers try to get all details before placing orders and bookings.
An attractive and interesting website will attract more customers. If you want to make the website attractive, try to use soft colours, promotional content, funny characters (MacDonald’s). The eye-catching website will attract more customers and boost the orders and bookings. A website has to be full of images, stickers, pictures and posters. Upload the best and relevant images on each page to increase guest interaction on pages.
A website may help you to promote your restaurant through discounts, bundle pricing, current offers, sampling etc. It means it will also help in promotional activities for restaurant. The website will help to highlight the promotional offers which are used to impress more customers. The website may highlight the buttons and clicks for birthday offers, holiday offers, buy one get one free deals, exclusive events etc.
The restaurants may develop online questionnaires to get feedback from clients which will help it to improve business. This will increase customer involvement in restaurant. The interactive and involved customers are major assets of a restaurant. The restaurants may keep their data base to inform them about the offers. This will also useful in promotional events and wishing birthdays to your loyal customers.
A unique website will contribute in following:
- Increasing Orders
- Promotion of Events
- Sponsor Events
- Display Menu and prices
- Display Special offers
- Display Upcoming Events
- Display Restaurant Contact Details
- Display Restaurant Location
- Increase Customer Interaction
- Get Feedback
- Increase Restaurant Visibility On Search Engines
- Publishing Menus and Contents
- Placing Orders
- Getting Restaurant Bookings and Reservations
- Manage Restaurant Bookings etc.
When a restaurant website contributes in approximately every activity related to hotel business, then you have to make a good and attractive website. It will help to boost and increase restaurant business.

Ukuze Researcher
Feb 2016 , Feb 12
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Turning around resturant is necessary part of successful restaurant business for those people who like to improve their restaurant business and always striving for perfection. Valueless services cause losses in business. Importance should be given to those vital areas which are dealt with customers. Those people who want to turn around restaurant business may check bistroservices.com, as this website gives excellent services in the areas of restaurant menu designing, menu printing, restaurant consulting, restaurant marketing, restaurant online marketing, and restaurant web designing services etc. The main areas which should be taken into consideration in order to make your business successful are as follows
Decide your customers
First thing to turn around a restaurant is to decide about the people who visit restaurant. If they are students, aged people, or working class so menu must be changed accordingly. This is the essential part in turning around a restaurant. People mostly like to walk into that restaurant where they will find their favorite restaurant design, favorite menu design, and food items, favorite restaurant music, and where they feel satisfaction
Restaurant Ambiance and design
The most important area which gives the customer first impression about the restaurant is restaurant design. Here, most of the customers who love simplicity they usually prefer a restaurant which gives them mental peace. It is considered that music gives mental peace for that reason some restaurant place Orchestra or other musical instruments for music lovers.
Restaurant table design
Another most important area is the table design. Most restaurants losses their business because of the same table design for years. Table design must be turning around occasionally. Napkins, plates, spoons, and forks must be clean and placed pleasantly.
Restaurant Menu design
One cannot ignore the importance of menu in restaurant turn around. Good menu gives best impression of your restaurant. Customers don’t like complex menus. Customers usually like simple menus because they don’t want to waste their time for reading and understanding the complex menu. Menu design must be attention capturing. Most of the companies are providing help for this reason in menu designing just like bistroservices.com
Speciality in food in restaurant
Food must be delicious in order to achieve customer’s heart but mostly customer like to try new dishes if they find any special dish and delicious dish on any restaurant, in this way restaurant earn new customers. Restaurants can use different ways to capture customer’s attention by providing special dishes on Christmas, Easter, Eid or on Diwali etc on cheap rates. Restaurants can also provide special dishes for children, as this is another way to seek customer attention.
Restaurant working hours
It is important to think about the opening hours for the restaurant to earn the customers who like to go out for dinner, lunch, or for breakfasts on weekends or on weekdays, it also gives the best way to turn around restaurant. Likewise those restaurants which usually open at 5 pm lose their customers who are out for lunch.

Ukuze Researcher
Feb 2016 , Feb 12
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There are many ways to turn around a restaurant. It’s easy to turn around a restaurant if you know all the important things where you need modification in your restaurant. Those things can be your restaurant design, your restaurant menu design, restaurant website design, and outlook of your restaurant etc. First you have to be vigilant and you should know about your customer’s choice. If most of your customers are from the same age group, that means their choices could be the same. Changing can be done in the areas of food quality, environment of the restaurant, services of the restaurant, and location of the restaurant, marketing of the restaurant. Many successful restaurant seek help from some companies for developing the website of their restaurant. There are some restaurant website designing companies like bistroservices.com which make the interactive website for the restaurant so customers can order the food online. People like to order the food online to save their time and money. Pricing is another important issue for successful restaurant business.
Restaurant service:
Most important area which assess the quality of your restaurant is your restaurant service. Customers usually like those restaurant where they get quick service, where they see something unusual, where they feel different. How you can make them feel different? It’s simple, you need to make a strategy for your customers, like sometimes you can give them some free food item along with their menu or to get their drink refilled by the waiter. It gives a good impression to customers if you give them more courtesy and they feel special at your restaurant. Ask them to visit your restaurant again and give them your business card to show how important they are to you.In this way they will feel special and they will think to visit your restaurant again.
Restaurant consulting
It is another way to turn around your restaurant properly. Many experienced people provide consulting services on some platform. Like bistroservices.com are providing best restaurant consulting services. Consulting is better way to turn around your business. People like to have advise from others in certain matters. Two minds are better than one. Make a call or check website of any consultancy company and tell them correctly about your restaurant and also tell them what changes you want in your restaurant. Bisteroservices.com also provides restaurant consultancy services.
Restaurant food
Food matters alot ! If you have delicious food in your restaurant, no one can stop your restaurant to grow more. Satisfy your customer by fulfilling their demands on time and in food. Sometimes, customer don’t get what they saw in the menu. Be careful because your customers are your marketing tools. You can give your customer to try little quantity of your new dishes for free, it makes good impression and customer may feel that you value their likes and dislikes or perhaps they would like to try your new dish. Your food must compel them to visit your restaurant again.
Restaurant atmosphere
Clean, friendly and stylish place capture the attention of people. customer likes to visit those places where they feel relaxed and comfy. In order to get more customers, you must check the cleanliness of your restaurant like table tops, chair tops, plates, dishes, spoons, forks etc. People like to stay at clean place. Courtesy is another way to win customers heart. People will never forget how you make them feel. So when the customer arrives, one may say greetings to them it also gives long lasting impression on them.
Restaurant location
Good location is another important thing that should be in your consideration and you should choose good location for your restaurant. For example, if you choose a location where offices, parks, or schools are near, it will be a plus point for your restaurant. Location increase the chances of successful restaurant business. You can design your menu according to your customers, like if your restaurant is near to school so your menu must contain kid's meal, drinks, burgers etc.
Marketing or Promotion of the restaurant
One of the most important thing to turn around the restaurant is your marketing or promotion strategy for your restaurant. If you have strong promotion strategy for your restaurant, you will get more customers. Many restaurant like to get restaurant online marketing services because these services are cheap and people nowadays spend more time on social media sites. People easily view their favourite food and your special dishes which your restaurant is offering to them and they would like to try those food. Some restaurant hire some restaurant website design services providers and developers make the website of restaurant and customer can easily order their favourite menu online.

Ukuze Researcher
Feb 2016 , Feb 12
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The main aim of every restaurant is to serve people and to attract their customers ,but people decide, for which restaurant they want to be customer of. Every top business has something unique in them which makes them "Successful" at the first place making them competitive from its rival companies. Attracting ,maintaining and retaining customers in today's service sector seems to be a very challenging task but it's actually not that difficult . First of all you need to know who your potential customers are, by making marketing strategies .
Advertise your restaurant as much as possible through social networking sites, TV, radio, billboards , newsletters, phone, dropping lunch menus to houses or business location. Moreover get free media attention because nothing excites up new customers like a media attention, send a press release to local news outlets. You should do all these things to promote your restaurant because when people are looking somewhere to eat, your marketing needs to be strong enough that they have heard about your hotel and want to try it out.
If people are visiting your restaurant ,make them comfortable through your quality food and proving them a clean atmosphere and just in time service, offer live music. Because if your food is tasty and healthy at the same time you have already gained advantage over them by making your customers in a restaurant, the first thing people want is the food which is not only tasty but healthy and you are serving them quality material. Because they are spending their money in your hotel to serve them if you serve them well they will find your hotel as worth spending on.
Provide "free membership cards" in a limited time offer because people are going to visit your restaurant more if they had membership with your restaurant so that they can get free meals from your restaurant.
Advertise more and more online e.g. First of all collect email address of your customers then Mail them offers for discount, coupons or free trials. Make a website which should appear in search results when people are looking for something that they need or want. Post on social media networks like putting a picture of delicious food on Instagram that they should try. Advertise on website, pay-per-click ads, mobile apps that people often visit .
When you have gained your customers through membership or through other resources, retain them by making good impression on them by taking reviews or feedback from them about what they like or dislike about your hotel and pay good attention to their complaints. Take their numbers and update them about your new offers and often giving them discounts for being their loyal customers.
Because your loyal customers can be a good source of customer "referral" for their friends as they are going to give a positive feedback to others about how good and well your hotel treats its customers and why they should try only your hotel.
Providing free home delivery can also be an excellent source for attracting new customers .If someone is too lazy to go out of the house or sudden guests arrives at home then you can gain your new customers because they will definitely look for a home delivery source which can provide them quick service for delivering their food. Your restaurant can be the one whom they will call, just give them a good reason for trusting you with that.
This is 21st century world, a world of innovation ,to survive you must keep innovating your business specially in a service sector because people get bored easily with eating same food and taste as a result they will switch your hotel & if you want them to be loyal you must change or add something new to your quality food by changing it after three or four months.Introduce or expand your menu by introducing new international foods or introducing Asian foods that they must check or enjoy , expanding drinks and juices. Arranging themes for occasions like birthday parties, marriage ceremonies, charity functions or cultural ,religious ,sports season special themes so that they had a name of your hotel in their mind that what new is going to happen in this special restaurant this time and they should visit it.
A sophisticated, nice and clean decor and design of your hotel can play an important role for attracting customers especially business customers as they can arrange their company meetings in your restaurant which could be very great for not only creating the good image of the restaurant,but can help in generating a big revenue for the restaurant because a lot of chances can be created that a specific partnership can be formed between the two, so a specific sections and area for business meetings should be arranged.
One of the best way to attract customers would be to open your restaurant 24/7 .So that whoever ,whenever is starving knows that your restaurant is there to help and is not going to compromise on its customers appetite!
Train your employees properly regarding how to serve and behave with customers because customers are often disappointed most through bad manners or late serving meals.Not only this, employee empowerment also plays a big role in the success of any restaurant like appreciating or giving bonus to ,say, any hotel staff for his excellent work and making him employee of the week would not only help in motivating him but other staff members would also work hard and give their best to earn reward and it would ultimately help your restaurant to prosper.
Tell your customers about your chef and his qualification and achievements that you have hired such a good resource for your restaurant and they should try his/her meal .It can be also a good source of inviting customers.
Affordable prizes for everyone would be a great idea to invite customers like the rich, the poor ,student, the educated ,uneducated .Your restaurant should be open for everyone so that everyone can afford it and you can also get to know who your target customers are and where your business can bloom .It can also help you in searching your target market and it should attract every age, gender people.
Make alliance with complementary businesses as this relationship will help not only in gaining new friendship, but their customers will also become your customers.
These were just a few ways to keep your restaurant inviting and If you are looking for a company who do all of these things for their customers, then you should visit bistroservice.com,It provides all services that are related to the restaurants, in one way or the other. Either directly or indirectly. It values its customers more than anything.

Ukuze Researcher
Feb 2016 , Feb 12
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A business whether small or large, needs to be customer focused in order to survive.Especially if you are running a service sector, you have to make your customer satisfied in order to boost your revenue as well as for making business successful. Many people run business but fail to boost revenue because they are not selling what their customers want and if you are running a restaurant, you have to take a great care of little detailings because you don't know about every customer’s mind, that what could turn them off, because a satisfied customer is one who will come back again in your restaurant with more customers and the unsatisfied customer is one who may even snatch your potential customers. Well here are few tips regarding how you can boost your customer satisfaction.
If you want to know how happy your customers are with you, ask them directly. Develop an in depth survey which covers all the aspects about what they like and do not like about your restaurant, like from food quality to service quality . You can post that survey online or you can give it to diners when they are having dessert. And at the end of the survey, post an open ended question which asks them to give review asking "how we can improve our services"?This question gives advantage to both the customer and the owner as customer feels valued and he genuinely gives review and write his true feelings that what he didn't like or what he liked.Lets for say he can criticize about the food quality like too much salt in the meal should be reduced, and the owner can benefit from it if almost every customer writes the same thing, because customer feedbacks are the most important thing.
While food quality is important, you should remember your customer needs as the priority and at the forefront of every dining experience. Speak appropriately with them, you should greet your customers the minute they walk in the door ,using respectful titles lets for say, Good morning ma'am/sir, it will work well, don't interrupt when they are talking and when you are taking orders, be versed with the menu and repeat their orders to make sure you heard it right.
Etiquettes matter a lot, how do you serve and to whom do you serve first. Do you refill glasses .these all things, little detailings, matters a lot to them .Don't make them wait too long for the orders, because they don't care that you have a best qualified chef who makes best stakes, because you have already made them hungry and they are irritated from your behavior. And it can be counted as a negative turning point .So in order to avoid these things, you have to take care before it happen ,when they are ordering any menu let them know about meals which takes long in cooking and try to avoid disappointing them at any cost.
Use of proximity technology also plays an important part in customer satisfaction now a days in restaurant, when customers are waiting for the meal on their table, send them a quiz movie so that they can have their fun as well and provide a free wifi as well, and the person who win the quiz, can be rewarded by the restaurant with different offers and discount, this can make them extremely happy and they will return back to you as well next time.
You have to be patient with the customers even if you are right and they are wrong because excellent customer service plays an important part in winning their hearts specially when they come with complaints and problems ,because how hard you try something also goes wrong. So it is very important that you must deal with problems immediately, listen attentively to them without interrupting, acknowledge the mistake if you don't agree ,apologize and solve the problem.
It is often noted that restaurant which are kid friendly are often welcomed more by the customers, because if your child loves anything they start crying and if your restaurant environment is providing coloring sheets as a gift and some sort of toy then congrats !! because soon you are going to see you customer’s ranking going from 50 to 70 percent!
Check on your staff secretly by sending secret shopper on your day off to learn how employees are working ,you may be surprised to learn that service was not quite good or quick or friendly when you are not around. And monitor the attitude of your staff and motivate them because employee satisfaction also play an important part with customer satisfaction.You have to train and motivate them as well as provide bonus to them for their good work.
Surprise your customers with a bonus, premium, discount, coupon and the limited buy one get one free deals. Customers are observed to be more satisfied when they suddenly hear about bonus or gifts, so occasionally reward your loyal customers with bonus and gifts to keep them coming and remain more satisfied with you.
Your restaurant should have an air conditioner, cooler, heater and the clean environment must have halls for family and couples so that every customer remains satisfied with the interior of your restaurant,because a great ambiance, decor design plays an important part in customer satisfaction. Your restaurant must be a place where people love to visit and can sit comfortably.Today's young generation who puts a lot of pictures on social media, loves to take pictures in restaurant and upload it. So when they found your restaurant as a great place, they will be more satisfied from you and will love to visit your restaurant almost every day for getting fun and eating,so make sure to have an excellent seating environment and sceneries .
Never compromise on food and service quality because this is what keeps your customers satisfied. Bistro service is doing its best to make its customers satisfied and happy and doing everything possible it can do to make its customer satisfied because a great restaurant knows what customers mean to them, that is why they value customers more than anything.

Ukuze Researcher
Feb 2016 , Feb 12
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Opening a restaurant can be considered overwhelming and a big challenge for any businessman at the same time. Many things have to be considered before opening a restaurant. You have to make a full business plan in which you have to write down all the necessary aspects in this venture like cost, expense, budget, estimated revenue, size of the business, nutrition, taxes, loss prevention, marketing, funding and from where you will be getting the necessary equipments, machineries, gas, electricity and much more similar factors.
At that time, what you basically need is where to look, Because opening a restaurant is much more than just serving a meal and for that, the most important aspect that plays an important part in the success of a restaurant are its supplies because they are crucial in making the image of the restaurant, if chosen wisely. If you are satisfied with your budget, then you can purchase supplies and equipment that your restaurant needs.
Restaurant supplies includes a variety of restaurant supply products that are used in commercial kitchens, that will help you in cooking a meal and serving it to the customers, these are kitchen utensils, commercial cookware and bakeware, ovens, bulk food storage products, restaurant seating, office supplies, commercial walk-ins, pots and pan tableware ,ice machines, freezers, beverage essentials, sink ,dish machines, cleaning supplies and equipment, beverage essential etc.
First you should be clear about what kind of restaurant you are going to open, so that when making buying decision you have a clear picture that what restaurant supplies you will need to purchase and for that , there are many ways you can get help in this matter like spending time with any restaurant owner or doing research, but the best help would be your restaurant menu as restaurant menu plays an important part in choosing your restaurant supplies because they gives a perfect idea of what kind of restaurant supplies you need and will save you from purchasing wrong products. So you should prepare your restaurant menu first, it will also cost you less and will save time.
Now you can move to the next step ,that is buying the required restaurant supplies but the main thing where your focus should be that where to look, because you have to purchase the quality supplies and for that you have to choose the reputed and trusted supplier who sales not only quality material but also gives warranty over it and offers proper customer services in a helpful way.
You can save your time by searching the reputed food equipment supplier online where they are having a website and provide all information about their products. Depending on your budget, you can purchase your supplies online more carefully and can easily find out whom to trust and purchase your required equipment. And all you have to do is to order the required equipments with the help of credit card and equipments will be delivered to your place, saving a lot of time.
Research properly about equipments and how they work, their specialties and their functioning, try to find out the equipments that perform multiple functions,at the same time it will help you in maximizing your kitchen versatility and will ultimately help you in purchasing within budget and minimum cost.
Don't purchase any used or second hand equipments it may cost you less when you purchase but may cost you more in the long run and you may have to repair its components when they start to wear out, further you may also have to spent on the wear and tear cost more than the new equipment.
But before making any purchase, make sure that your equipment is approved by local health departments as they have a rule that only commercial grade equipments should be used in commercial equipments and so that you can avoid any future problems. Moreover, commercial equipments are easier to clean and are more durable. Apart from equipments, pay special attention to the utility specs like water, gas and electricity and how much you need it and check its availability at the restaurant .
If possible you should look for a reputed wholesaler online, so that you can purchase the equipment at a low rate and also gives you the advantage of exchange policy and in case you find a damaged equipment, you can demand for a replacement. In comparison to the retailer, purchasing restaurant equipment from the wholesaler enables you to find great savings because they have large stocks and also give discounts to the customers who make purchase in the massive quantity.If you are purchasing something through shipping,fully inspect before you sign for the delivery as there are many chances for the damages and when you are signing for the delivery, it means you are accepting for the damages during the shipment procedure so be sure to order any equipment which you think will get damaged during the shipment. And make partnership with him so that you can benefit from him in the long run.
Warranty plays an important part in purchasing decision, specially in equipments and machineries ,so when you are purchasing supplies, check its warranty and sign on the warranty card so that you can take maximum benefits from the warranty card. So you may know what is covered and what is already used and in case you got stuck between two different companies equipment that which one to purchase ,you can check into warranty and can make the correct decision.
Restaurant tables and chairs as well as tablecloths are also the part of the restaurant supplies and comes with big expense.You must purchase them with your budget because they can add deign to you restaurant seating area, making you restaurant look more beautiful. And to make your restaurant look more beautiful, if possible, decorate it with lights,clocks,different hangings etc.In restaurants, air conditioners ,curtains, carpets these all comes with a big expense but if the business do well you, can afford to buy them afterwards.
When you are planning to buy a durable food, make sure that you have a store near you from where you can purchase it timely, so you can create a just in time culture making your customers happy,providing them the fresh and best food.
One thing to keep in mind is that you have to train and educate your workers and employees regarding how to use machineries and clean them on regular basis ,maintain service equipment to keep everything running smoothly because misuse of equipments is the main cause of equipment malfunction and even warranties will not cover repairs. Also educate your employees to regularly wash tablecloths as well and clean the heavy equipment machineries on a weekly basis so the chances of loss may be lesser.

Ukuze Researcher
Feb 2016 , Feb 12
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A restaurant menu is the core part of the restaurant as it maintains a dominant position in restaurant ,for both the customers and the owners. It helps the owners to decide their marketing plan because when owners are planning to design a menu, it tells your restaurant eatery personality, focuses on your overall operations, cost, promote profitability ,expense, food supplies, ingredients qualifications of employees ,equipment expenses, establishes your budget and keeps your brand fresh in customers mind.For customers, it tells them what kind of foods you have to offer and how much they can afford to purchase their favorite meal .Menu is a base on which customers select their choices and a well designed menu can direct customers attention to the items the firm wants to sell more. More specifically, it communicates not only the foods and beverages, but also the image of the firm.
Menu management issues are menu planning, menu pricing ,menu designing, menu operating and menu development, as it plays an important part for making the meal experience better for customers. A menu cannot be considered as the overall product of a restaurant but it is an important component complimenting atmosphere, interactions with servers and other customers, managerial systems which are jointly available in a restaurant where a good, memorable meal experience is the main product.
When you are designing a menu, you should remember that a menu is your restaurant's means of representation. It says exactly who you are and what you hope to convey .It should be created in a manner that its impression stays with your customers for a long time.It should be made with the goal that it has to convey your restaurant brand in a manner that makes customers excited to be there and they want to come back with their family and friends.
When you are arranging the items in the menu, make different contents of food items list starting from appetizers, salads and soups first,depending on the type of your restaurant .Place the star items and the specialty items on the more visuals than others and also add pictures around featured items to further draw attention. Learn merchandizing techniques as they will help you design a menu allowing your customer to easily spotlight and recognize your items.
Place your best selling items on the prime sweet spot of the menu ,these areas refers to the spots where the average clients brings his or her eyes first thus receiving one's attention first. And arrange them in a way that the first column is the sophisticated one and the second column brings the sense of playfulness etc.
If your menu creates problem for your clients, they will become apprehensive and will less likely to return, like menu print that is too small to read and misprinting of price ,and too big to handle easily ,menus without daily or weekly special insets ,entrees that don't look like their photos and misalignment of brand and menu.
Now the main question should be how to price the menu and how you can earn the profitability ,compare prices with competitors and use strategies by charging more or less for the competitive menu .and to keep the menu fresh ,relevant and profitable ,you need to know how each item is performing and how it is stacking up against your competition.
Update your menu whenever you change your theme or prices so that customer won't complaint about the old prices .Whenever you earn profit, spend some money also on the menu so that you can get most benefit and avoid any customer complaint.
If you want to know more about anything else about the restaurant problems or facilities you should visit bistroservice.com because they give best help and guidance in proper running of a restaurant .

Ukuze Researcher
Feb 2016 , Feb 12
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Restaurant Design theme and decor creation has its own value in Restaurant making. Restaurant design gives first impression to the customer about the relevant restaurant. Restaurant design must be contemporary or if it is designed for some antique lovers, so it will be made according to old times. But most important part of the design is that it must appear good and tempting to the customers. The ambiance must be so vivid and eye catching that it captures the attention of customers towards it. Restaurant can be designed in many ways. The exterior and interior of the restaurant must be designed in a good way so it leaves good impression on customers. When a customer enters in a restaurant, he or she must feel different. It is the first achievement of the restaurant owner to capture the attention of the customer and make them feel different. There are many things which comes into restaurant design and decor like restaurant space planning, exterior restaurant design,marketing displays, interior restaurant design, interior marketing displays, and graphic restaurant design. Restaurant must look clean and modern. Restaurant furnishing, decorative things,colour scheme, architectural and Constructional Design are important in their own way.
Restaurant Space planning:
Space for the restaurant must be made with customer’s consensus. Electricity equipment planning, furniture planning, colour planning and interior setting must be planned after customer’s approval. This is important because the restaurant is making to serve the customers so restaurant must consider the opinion of their customers.
Restaurant marketing design or website design
Restaurant need online marketing and online ordering system. Customers want to order their favourite food online. There are various websites which are working for designing websites for restaurants. One of those are bistroservices.com Here developers can help restaurant owners to develop websites for their restaurants in a unique & cheap way.
Restaurant exterior design
First impression always counts! Exterior design of the restaurant must give good impression to the people because they will like to go to the place where they like the design of the place, cleanliness of the place, and colours of the place. Exterior can be made specific for art lovers, for antique lover people or normal. There are various ways to design the exterior of the restaurant. Mainly for designing the exterior of the restaurant, many restaurant owner hire exterior designers.

Ukuze Researcher
Feb 2016 , Feb 12
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If you want your organization to be successful, you should have effective leadership skills in you. And if you are the owner of a restaurant, you must have to handle many different tasks at the same time, you have to learn how to manage customers, employees, supplies, corporate and equity partners, accounts, finance ,total quality management, Staff engagement ,training and production efficiency, operations/functioning area of your organization and the list goes on because if you are a leade,r you should know that the success of your organization depends on you.
Many people use the term leader and manager interchangeably but these are quite different .A leader is the one who leads people, do the right things, thinks what is needed to be done, influence people and creates visions for change, focuses on people.Whereas a manager is one who manage things and makes things right.He basically controls people and focuses on systems.
It is important to understand different leadership styles so that you can learn and develop in your own self and implement them in your restaurant. A leader should have skills and abilities that how he can influence his followers because if you are working in a restaurant, your team will look to you more than just managing the process, they will expect from you to show them the right way because you are their role model ,they will expect from you to give them advices, help them and learn them grow from their mistakes, value human capital and mainly they will look to you to work as a team and it is good for you as well because it will create a trusting climate because in the restaurant leadership, communication plays an effective part of effective leader.
As a leader, you value your brand in the restaurant industry as your ability to manage various tasks can contribute to excellence in service and profitability of the venue. These task are not limited to cost of food , labor and table turnover. An effective manager knows that their work is to manage process things and to lead the people in their charge and to manage, monitor and improve. But if the leader is ineffective, the restaurant may not be able to function properly and would bear a loss but if a leader can timely manage all the things and value the time management, he can prosper business.
Leading the people in the restaurant should be applied at all levels of the organization. There are different types of leadership styles, like a leader with command who formulate ideas on their own and dictate it to their employees. Collaborative leader comes up with ideas with the assistance of employees from all levels of the organization.Facilitative leader delegate almost all productive tasks to subordinate and focus on providing everything that their employees needs. But you can choose that which one do you want to be and also you can choose every leadership style & apply on different situation.
When employees are newly recruited on the job ,they lack knowledge ,skills and confidence.Leader tell people exactly what to do and how to do and what is needed to be done and the gap between the expected behavior and the applied behavior. Leaders provide information and direction but they believe that effective communication with followers, as they believe more on building relationship and less on direction because follower get motivated by this behavior of leaders and they start to trust leader and a great working environment is created. Not only this, the effective leader works with team and share decision-making responsibilities and pass most of the responsibility to the followers and check timely progress as a result followers develop strong working skills and confidence and are more committed to task.
A good leader always initiates changes and use the new technologies timely because they know that they are responsible for the success of the business.They delegate task to subordinates and see how resourceful their employees are and contribute their human capital giving recognition to their employees work.
Leadership attributes are becoming increasingly desired.You have to master some degrees like masters in business administration to learn how you can improve yourself. A leader who wants to be successful must be courageous, he should have master in their subject matter ,confidence in their abilities, understanding of the functional role within the venue. He should always maintain self control ,there will be many stressful moments but have to remember that you are a role model and your actions will show who you are ,so without self-control you cannot hope to lead your staff effectively.
You must have to be consistently fair and just, because all employees except to be treated fairly and to measure them and reward them on fair basis. Good restaurants must have an operational and policy handbook for personnel. It will provide all the guidance about managing the staff and the acceptable and unacceptable behavior, don't favor relationship or favoritism policy in any business as this will lead a bad name to your business.
Make effective decision ,you are leader you should initiate change ,take risks .It is not really necessary that all your decisions are correct, but when you make a decision, stick with it.In fact don't make the right decision, instead take the decision and make it right.You will be respected for your strength of character in taking the decision without hesitation.
You should know that you are the leader and should know better than anyone else about the steps of planning ,implementing, measuring and analyzing. So when you plan about something you should look and research carefully about from where you will be getting the resources and how to implement on the steps and timely measure the performance and quality of work and staff and analyze errors and remove them if needed and start again if needed.
You are working in a service sector, teach your employees the quality control methods, operations management and timely checking the total quality management methods because these helps a lot in the functioning areas saving cost and errors and delivering the quality. A leader should always lead by example and provide necessary training to the staff on time and must assist them timely. He continuously motivate them in different stages and promote the good staff to next level so that other employees may also become motivated and understand that learning and working hard is beneficial for them.
A rude behavior in any circumstance without any reason is not acceptable it will only create disrespect.A positive attitude always contribute towards the success and must be demanded.Must have empathy for your staff, because how your personnel performs has a lot to do with the success of your restaurant. A leader must understand their people and should be ready to come and rescue them in the restaurant if required.
Attention to the little details also matters a lot in the success of any organization, see your restaurant from the eyes of the guest and always think about improving the customer experience.You must have the quality of accountability and assume full responsibility for the mistakes because a good leader always try to improve mistakes & not blame others. A good leader is in his service to the people because he understands the principle of cooperation and applies this constantly because he creates this as an example for the followers.
As a good leader, you should always continue to invest in yourself. Our Ukuze provides full details and guidance about how to become an effective leader .You should visit bistroservice.com to learn more things! :)

Ukuze Researcher
Feb 2016 , Feb 12
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When you are planning to open a restaurant, there are many important things which you have to decide. You have to create a full business plan ,write a menu ,apply for a loan but the first question which should come into your mind would be the location of your restaurant because the location of your restaurant is as important as the food and services of your restaurant.
Population matters
The first question which you should think when deciding the location of your restaurant should be the population.If there are enough people in the area to support your business,you have chances of success. Enough people who pass by your restaurant to keep you busy.Whereas, if you also choose to select isolated place, customers may visit you on occasionally.
Visibility
You should see through the eyes of the customers and ask yourself that which restaurant you visit the most when you are outside and ask from your friends.Do proper research before making a decision. If it still doesn't satisfy you, then you can take help by hiring professionals who have experience in this area.You must understand that visibility does matter, because people should know that your restaurant exist and they should stop by for dining at times.
Parking area
Second main thing you have to take care would be that wherever you select your location,it must have a parking area because there should be enough space to accommodate many cars.As some people are lazy, and if they have to walk many miles to come to your restaurant, they will prefer to gosomewhere else which provides them this facility.
Necessary requirements
The place which you should decide for your restaurant must be large enough. It must have large available space to take care of your necessities like dry storage, office for paperwork and if you ever plan for renovation, you don't have to face problems. Size of your location matters, it must be large enough that if you want to make a lawn for sitting, it can provide you with this facility as well and it must have a waiting area.
Resources
When you are deciding a place for your restaurant, you should look for available resources near your location.When you are starting to build it, all the necessary raw material is available like the water, electricity, gas, soil etc.It must have a proper wiring ,alarm system, sprinkle system, restroom and many much more things. You must hire some professional code officer or inspector, professionals and seek proper help for them.
Competitors
When you are finding a location for your restaurant, check other successful restaurants and their strategies and how they are successful.If you don't want competition then don't select a restaurant near your competitor and be the initiator but if you do want a competition then select your restaurant near your competitors place.
Proper research
Don't be impulsive to decide the restaurant that this is the one you want as when you start sketching out the dining room,visit multiple sites and check them properly by making a proper business plan and what kind of things are required to you during making a business plan.If they all are available at that place or not, because patience is a virtue and pays you off.
Think about lease
Don't be shy to negotiate your restaurant's lease as many people are surprised to find out that they can haggle with prospective landlords about a lease not just for a monthly rent but also about who pays for things like heat, snow removal, lawn care and general maintenance.You should ask for concessions.Before you sign for a multi-year lease,you have to consider all the consequences that if your restaurant fails what you will do about it,so ask for a two or three years lease to start once you have established successful restaurant, you can sign a longer lease.
Necessary questions you should ask yourself
Ask multiple questions if you have selected a restaurant location.If you can find the qualified employees in the area in which the facility is located? whether you are selecting the right place for the target customers? Are the lease terms and rents favorable ? Do the local committee permits you to start your business at that location and you can get permission and the paper work done at time? Do you have a good management plan? Can supplier make deliveries conveniently at your location? Does it meets your layout requirements and much more similar criterias should be kept in mind before initiating your business.

Ukuze Researcher
Feb 2016 , Feb 12
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Employee motivation in any business is necessary for employee retention and to reduce the turnover rates but in the hospitality industry like restaurants, the turnover rates are extremely high because the people who mostly work in the fast -food restaurants, often choose this employment as short-term employment while they pursue education or other employment.The managers and owners in this industry choose different motivation factors to reduce the turnover rates and to produce the higher quality and more productive work results. Motivating your employees is not easy , but is extremely important .No single method work for every employee because every employee is different
It is said that "To win the marketplace you must first win in the workplace"
Salary and wages
To retain your good employees in the industry. the first thing you should do is to observe your employees to learn about what thing motivates them.Well the most obvious reason that any front line employee would leave the restaurant will be the wage as restaurant front line employees mostly get low wages.
Deliver regular performance review of all the employees. Provide constructive feedback and encourage employees to continue to work with passion and tell them that if they continue to work with enthusiasm, then after six to seven month they can expect that their salary will increase.
Career advancement or growth
The second reason which can lead to motivate the employees could be promotion and growth in the organization and in the restaurant you can do it by observing the skills of the employees and by assigning them extra task and keep motivating them.As employees complete extra tasks and you may find that worker as a beneficial for the restaurant, you can recognize this extra task and can promote him.
Hierarchy in any organization is necessary because that shows that your company is structured.Titles help employees feel successful as they advance up the ladder of hierarchy in the restaurants. Observe your employees carefully that which employee has potential, skills and enterprising attitudes and if you find that right person, promote them into management position.
Good working condition and hours
Good working condition and working hours also plays an important role in motivating employees as you see the employees which you hire in your restaurant can be of different age. Some may be full time students and part time hospitality workers and their focus would be school, not organization.In other words the employees in the restaurant are diverse in nature ,household wives are also included in this ,so your job is to observe who is good when he performs the job in part time or full time.You can provide good working condition by proving flexible hours so that the employees can stay longer .
Management behavior
You can motivate your employees by developing an open dialogue policy between employees and management. Encourage employees to share their ideas as to how to improve services ,their goals, and both negative and positive feedback of your restaurant and how to improve them.When you listen to your employees ideas and give importance to their feedback, employees will feel valued that their ideas are encouraged and this will create as a sense of belongingness in them as a result, they will be motivated and will perform high quality work.
Empathy
"when people are financially invested, they want a return. When people are emotionally invested, they want to contribute"
One more method can be when employees face any problem or issue during work that they think can't be solved by them and ask you to help them.You should respond to their problems and issues.Empathetic environment in any organization is necessary and a key to success,they are more likely to trust the management and will feel like a valued part of the company.
Recognition
Recognition also plays an important part in the motivation factor, if any employee has earned you more customers than the other with his good servic,e you can institute an incentive such as naming an employee of the month. Each month the management should select an employee who shows exceptional work or energetic work habits. Hang the photograph of the employee in the prominent position or provide him a paid day of and use different kinds of recognition methods.
Interesting work
Interesting work also plays an important part in motivating employees, when you are hiring someone for the job, ask him about his interest that what kind of work he would like to do the most.When your employee is performing his work, observe him by giving him different kinds of work and if he do one work better than the other, then give them his favorite duty.
Job security
Job security also plays an important part of motivation because a if person feels secure in his work, he will be more likely to do and trust his management .If your employee wants leave for 2 days, then you should provide him leave or help him in his difficult situation.Sympatric help with personal problems will also help him in keeping motivation.
Rewards
Intrinsic or extrinsic reward also plays an important part in keeping your employees motivated .Extrinsic rewards are usually tangible given by managers to his workers such as raises,bonuses,benefits etc.Intrinsic rewards are internal rewards like recognition of work, appreciation.It is up to you to decide which reward would motivate different employees.

Ukuze Researcher
Feb 2016 , Feb 12
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Restaurant is an important place where people come to spend their valuable time with or without their families. If someone had good time in your restaurant then they will tell about it to their friends, relatives etc so that will be your restaurant marketing strategy too. Consider if your restaurant is not working in same way like before or when it was newly established, you had little returns, you had less customers than before, so it means that you have to turn around your restaurant. So, in order to revitalize your restaurant you have to figure out where is the problem in your restaurant.
Turn around your restaurant design
It’s good to have the consent of your customers about the restaurant design to turn around your restaurant accordingly. Design of the restaurant have its own importance. Restaurant looks good when its exterior and interior design is good. People like to go to that place which inspire them. Before making any change, know your customer’s choice first. There are so many designs for interior and exterior. Restaurant owners mostly hires some exterior and interior designers for their restaurant designing.
Turn around your Menu design and menu printing
Menu is another important thing which tells the customer about the restaurant food items and speciality. Menu printing is also very important because If something appeals you, you automatically attract towards it. Same is true in case of menu printing because it is the cover. Customer will think that if the cover is beautiful that means the food items are also delicious. Food items are listed in menu with food pictures gives amazing feeling to the customers and they will see what they will have after ordering that food.
Turn around the service of the restaurant
Service of the restaurant gives awesome feeling to the customers if the services are superb. In restaurant services, you can consider waiter servicers, chef services, welcome and goodbyes the most important services of your restaurant. A smile when the customer enters into your restaurant can make the day of the customer. Soft music can comfy the customer and make them feel relaxed. Clean tables, spoons, forks, napkins show them that you care about the customer and their hygiene. People of 21st century are more concerned about their health than ever before because of the new disease which caused by unhygienic food which is served on the restaurants.
Turn around the restaurant marketing
Marketing also plays important role in turning the business of the restaurant. Marketing tells the restaurant about your restaurant and about your restaurant vision and offers. If your marketing is good, you’ll get customers but if you have no any marketing campaign about your restaurant, one day or another you will lose your customers because other restaurant owners will earn your customers on the basis of their marketing campaign. Marketing can be done in various ways. Like you can paste the pamphlet of your restaurant to the well crowded places.Another marketing is online marketing and many restaurants are into it and earning through it. Restaurant online marketing is quite better technique as it requires less time and money to tell everyone about your restaurant. It can make your restaurant so successful that it can be a word of mouth for everyone. Restaurant online marketing is easy if you will hire the services of any restaurant for online marketing.You will be known to most of the people who uses internet or social media sites. For this ,many companies are working hard and one of those companies is bistroservices.com.Itvarious services for the restaurant owners like restaurant online marketing, restaurant consulting, restaurant website developers services etc.
Restaurant professional web design
There is trend nowadays that people would like to visit the restaurant website and like to place their order up there to save their time and money. Many restaurant owners are getting the services of some companies to built their interactive websites.Websites are also very important tool nowadays to get the attention of people those who spend most of their time on internet. Its also good for you to have one website for your restaurant as it helps your business to grow more and more but for that you must have to hire some skillful web developer. There are so many web developers on the internet available but some specific web developer who only work for restaurant websites can give you much better website than those who built it first time. Bistroservices.com is specially working for the restaurants and help their owners to built their website. They provide special restaurant web design portfolio, restaurant menu printing, restaurant menu design, restaurant online marketing and restaurant consulting and so many other services.

Ukuze Researcher
Feb 2016 , Feb 12
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Menu which earns customers for your restaurant is considered as a best menu for your restaurant but how you will know about that. The answer is easy, you have to pay serious attention towards menu designing because it plays vital role in your restaurant business.After menu designing menu items are important in restaurant business means it needs a little research on your customer’s choice about food and you should offer that food according to your customer’s choice.To make a perfect menu for you restaurant you must consider the following points
Menu Design
To capture the attention of customers, menu must look interesting. There are hundreds of menu designs which are designed by well known graphic designers.Many restaurants hire some companies which specifically works for restaurants like bistroservices.com here you can get your menu design easily with experienced and skillful graphic designers. If you want to motivate your customer to check your speciality, you may ask to highlight that food item. Restaurant website design services are also in a trend as many restaurant owners want to have their website where customer can easily order their favourite food items.
Food items on Menu
Food list must be prioritized. Food is the main item of your restaurant upon which your business stand.You must place the most important dishes of your restaurant on the top where customer read first and category 2 dishes will comes second and category 3 dishes comes after. Categorization is important according to their price and to let the customer know about the importance of the dishes.Menu must looks tempting and must have pictures of dishes.
Pricing of food in the menu list
This area need your research. Must research on some successful competitors that how they are offering cheap food items. Price mostly matters alot when customer consider to order something. To motivate your customers, you must offer them your special food as a try.If customer like your trial food, item they would like to order it. Many companies are offering restaurant consulting services, so don’t need to take burden on you and must consult with them about pricing, menu designing and so on.

Ukuze Researcher
Feb 2016 , Feb 12
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Have you ever wondered why some restaurant foods are so different and tasty from home food that people prefer to eat from restaurant rather than house? Why your home rice taste so change from the restaurant's ? Well there is a reason behind it and that reason is the one which makes your restaurant's food taste so good. Restaurant’s chef plays an important part in making your restaurant to become successful because chefs have the power to play with food as they have many resources, time to experiment on food so they can do magical things with food and make them taste so good with their incredible recipes that you will crave for them. But what make the restaurant food so tasty depends on many things lets for say the quality ingredients in food of restaurant have a major impact as these ingredients are based on their freshness and their nature and without the use of best and quality ingredients the chef's creation will be of not that much worth which it should be, not only this you can get competitive edge over adding quality to your food.
When you are deciding about the food menu in your restaurant don't hire too many cooks in your restaurants because different cooks have different ideas and they will have conflicting interests.There must be an agreement between all the cooks about their recipe and ingredients so the right people should be selected as a chef."Quality is price". so you should never compromise on quality because quality is everything
Use fresh ingredients
If customers are paying you, it is your duty not to let them down and do not make them regret. You should provide them fresh ingredient because fresh ingredient plays an important part in the taste of food. If a chef is cooking old or frozen chicken or fish, those protein are going to lose out on their flavor.Vegetables and fruits should be used within a short period of time when bought.
In restaurants, you have to purchase a lot of food supplies everyday so chefs store food to use it when needed which is very unhealthy because food can be enhanced in many ways which are not necessarily healthy. A chef may try to hide this thing by adding a lot of spices, salt and pepper limiting the chef's ability to naturally made tasty meal.
Not only this you should use fresh herbs and spices because they are going to add a lot of taste in your food and there is a lot difference between fresh and dried herbs.
Health is another important factor that plays an important part for making or breaking the image of your restaurant. When you are using old, frozen, poor or cheaper ingredients it will contain additive in them which is not good to consume which will spoil your restaurant's image and the restaurant will lose its image to compete in the market. So it is better to use quality ingredients which makes dish healthier overall.
Innovation
Changing your menu two to three times in a month would be challenging but it will add more quality to a food because nowadays people want innovation.Changing your food recipe from time to time would not only make a good impression on customers, but also add competitive edge over other customers. You may feel it is costly and a real challenge but its long term benefits are more.
High heat or temperature
One thing which is mostly underestimated in our home meal is the hot stove and equipment. People are uncomfortable cooking at high temperatures It is generally said that hotter equipment spoil the food which is not considered true in the restaurants.
The great chef has said that "the honest truth(to why restaurants food often tastes better)is passion and love-plus, hotter equipment doesn't hurt. The hotter the equipment, the better, and it is the key to cooking and getting things done fast, like a quick sear or a fast sauté to lock in the flavors"
Because a steak won't steer on medium heat and vegetable will turn to mush if you don't cook them fast enough.It is not good for every dish but high heat cooks things faster and develops a nice crust and deep browning and puts the finishing touch on dishes prepared on the cooktop.
Measure ingredients properly
Do you often forgot to add the chili or garlic to add in the dish. Oh well that's unprofessional and it is the main thing which is taught to the professional chefs to prepare everything in advance to reduce the moment of panic from your head.It is one of the main thing which shouldn't be forgot for following the recipe by measuring and chopping before cooking so that all the necessary ingredients are present and you don't have to waste your time.
Salt, shallots and butter
Salt alone can change the taste of your food by making it spicy and adding its own flavor in food. It is said that "salt makes food taste more like itself". In the restaurant, the chef's should not be afraid of adding the salt but in a balanced way. Because most of the time customers also start to complain about heavy salt but you should maintain balance over salt and health safety.
Shallots which should be put in almost every dish because what they do is almost a wonder in every dish, dice them up and add them early in the cooking process, they will add a great depth of flavor.
Butter has a lot of flavor in itself than olive oil, as they say; "fat is flavor" and in the restaurant,the easiest way to add flavor is by adding butter as butter adds silky, creamy texture to sauces and makes everything richer.
Food presentation
Whether it is a class presentation or a food presentation, it is important that everything should be done perfectly and in a structured form.In restaurant, it is important for a chef to present the food in a good manner because the way your food looks, is the first factor in making you want to eat it. Because we eat with our eyes before our mouths and a good restaurant should spend a whole lot time figuring out how a finished dish should look like.

Ukuze Researcher
Feb 2016 , Feb 12
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Training your employees properly plays an important part in the success of your restaurant because food service is the kind of a business in which you have to directly communicate with your customers,so your staff must be attentive to customers demands.Not only this,but training is needed in all the functioning areas of the restaurant from the quality of foods to the speed of service.Here is the list to help you out.
Recruitments
When you are going to hire employees to work for you, the first thing you need is to analyze and make a list about how many departments will be in your restaurant and in each department how many employees are needed for the job. Yeah that is right that skills can be taught and experience can be developed but the main thing you need is the raw talent because this is the one thing which is difficult to come by so start hiring the right people for the right jobs. Make sure the people you are hiring will be aligned with the goals and culture of your business, Observe them well for this reason by observing their anger, attitude and behavior past experience and the potential new candidates because it will ultimately reduce your turnover cost. It is said that
"thoughtfully choosing the individuals you hire will help reduce the dreaded 'T' word, turnover"
Orientation
Now you have hired the right people for the job .Make the orientation program as the first step towards the training program. Introduce your new staff about your restaurant and make them familiar about your restaurant's environment, mission, culture ,structure, general rules and regulations and expectations of the company so that they can visualize themselves as the part of the company. It is a great time to start because whatever you present to themselves at that time, they will picture that on their mind. Start this process by explaining them about the general duties and responsibilities of the position, functioning of the different departments and cover the important questions and answers about their role so that they have an idea about what they will do.Training must be conducted of the employess & the trainer must have a training manual as well and the trainer should also be trained so that he is clear that how to teach and to whom to teach.
Training sessions
Now going from general to more specific would be to explain individuals about their job duties depending on their job description and this can be done by many ways like demonstrating them through training videos in which they have to learn about the new recipes, and they have to write and learn the recipe as well.This visual technique helps a lot for the trainees and you can make sure if they had learned or not by taking quizzes and tests. You can also provide audio training as well because they are prevalent part of your formal presentation.
Shadowing is also an interpersonal form of demonstration, this method involves trainees following around a mentor while the mentor performs his regular job duties. The trainer can also instruct his employees in which no demonstration is given to the employees and verbal or written directions are provided to the trainees as to how to accomplish a task.
Supervised performance is also helpful in which the trainees receive hand-on experience by being actively supervised by the trainer ,this method is good as the trainer receives the direction and tips for what to do and how to do and the steps that are challenging are guided by the trainer.Active participation is needed on the part of both the trainer and the trainee which increase information retention.
The trainee must get different types of trainings like menu training in which the staff gets the first look and taste of the products and see them how each menu is garnished and presented.In the service-practice shifts ,the trainee does the tableside ,food service in the assistant of the trainer.A written test over general orientation material and the service-related issues is common at the completion of this step.
Group training
The one thing you should do is to train employees in the group.It would be beneficial in many ways instead of training one by one or individually..It will also help in reducing the cost of hiring the third party if you hire a third party consulting firm to conduct your training session ,it will most likely charge per hour or per day for the time the trainers spend at your office .so if the training session is conducted in the group you can reduce the consulting cost. Moreover if you train them in group employees can learn more by hearing the questions asked by co-worker than would training on their own.You must train your employees well to reduce any mishap.

Ukuze Researcher
Feb 2016 , Feb 12
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The main activity of any organization is to improve its financial graphs. A restaurant is easy to open but the main task is to make it profitable. A restaurant business is highly risky and difficult to manage. The competition is very high in hospitality industry and it is very crucial for restaurant to dominate in the industry. The new trends and techniques are introduced and the hospitality industry is moving towards highly modern and creative business.
The economic performance of a restaurant has also a very significant impact on its brand name. If a restaurant has higher profit and income, it will flourish and grow easily and can compete in this race. The more the return and income,more will be the opportunities to make advancements in the hotel.
A famous business quote:
“If you can't measure it, you can't manage it!
It is very important for a restaurant to increase profit as the competition is highly intense. There are different tips and techniques to improve the financial performance of your restaurant. With the help of different strategies, the economies of scales can be achieved. Moreover, the revenue can be maximized through increased sales and by providing up to the mark services. Many times the restaurant owners exert too much force to improve business performance but they can’t do so. The reason is that the strategies are not implemented correctly or there may be lack of planning.
The financial performance is the root of any restaurant. All the activities done in a restaurant are ultimately influencing its profit. The profit generation is the milestone of the business. The financial outcomes can be improved through better financial, business management and marketing strategies.
Sometimes it happens that a restaurant had lot of income but when they have to invest it, there comes mismanagement. So the resources should be managed and utilized wisely. The expenses should be monitored. The top priority of a restaurant owner is to maximize income and minimize expenses. The cost reduction is very important perspective of a business. The cost cutting techniques might be used to reduce the expenses.
Warren Buffett Said:
“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.”
The cost can be controlled by:
Menu Pricing
Managing low inventory cost
Proper labour management
Financial management
Reducing operating expenses
Online marketing
Increasing orders and bookings through website
Zero wastage
Promotional strategies
Managing Food Cost etc
The financial operation is the core activity of a restaurant because the financial performance of past and present is the indicator of future. The sales are forecasted on the basis of historical financial data. If all the financial operations are managed and controlled properly, it will help tomorrow. All the data should be recorded properly and will help to predict the business in future. If it is better than your competitors, it will help you in making your own distinction and raise your success graph. It is the most concerning issue of hospitality industry. RALPH MARSTON SAID:
" Don’t lower your expectation to meet your performance
Raise your level of performance to meet your expectation
Expect the best and then do what is necessary to make it a reality."

Ukuze Researcher
Feb 2016 , Feb 12
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Why a menu is important for a restaurant?
It is a huge challenge to design menu for your restaurant. A menu of a restaurant may prove as a key to success for the hotel business. The menu is the core tangible asset of a restaurant which provides all the information regarding food items, dishes and their prices. A menu is a best communication channel in a restaurant, as it shows which food items are available in the restaurant.
Many times a menu shows the attractive colours and appetizing images which make customers curious about the food and they want to taste it. A perfect menu may help restaurant in marketing activities. A menu depicts what restaurant has for its customer’s i.e dishes, items, offers, discounts etc. A menu is a core element as it is the basis of all the food operations. It also gives instruction to restaurant staff about the material equipment and skills needed to maintain the availability of the food. The good image of a restaurant is created through its well designed menu.
Gayle King said:
“I have an impressionable palate. A well worded menu or beautifully presented dish excites me. I get a great deal of pleasure just thinking about food.”
Hence a perfect menu meant a lot to every person who comes to your restaurant. So make your menu smart and appetizing. As customers always starts with a menu, when they are in your restaurant.If it is colourful, it will appeal the customers.
We may say that a menu is catalogue or a card which shows all the offerings of your restaurant. We may say that menu is not the product of a restaurant but it tells the story of the product line of the restaurant. The menu defines the food items with its prices which a customer wants.
A good menu creates positive image before a guest select dishes and go for an order. Every restaurant has a theme, so the menu should always be designed according to that theme. If a restaurant has a vibrant look, then menu should be of bright colours because bright colours always show energy, excitement and happiness. Whereas if a restaurant doesn't have a vibrant look and interior, it should go with menu having soft and light colours as they show care, harmony, peace and calmness. Some restaurants have over details which has a negative impact on customers. A menu should look pretty and provide only useful details to customers.
Joe Bastianich has said:
“The menu should be part of entertainment part of the dining experience. It’s kind of like reading “Playbill” when you go to the theatre. It should be alluring and interactive document. Does it have burn marks on it from the candle? If you ever get a greasy menu with food stains on it, it’s time to run like hell. “
The well designed menu helps to retain customers. The loyal customers visit your restaurant often. The cost and expenses can easily be known to the restaurant staff through a menu. You can also publish your menu on your website to increase traffic. People want to view menu before going to a restaurant. An online menu provides all the information about the available dishes in a restaurant. Make different designs for your menus and pick the best one.
There are some recommendations to design a menu:
Use colours that match the restaurant theme
Make specific categories of food items
Classify food in the related categories
Divide page and do menu engineering
Placement of dishes with low and high prices
Mix the low and high prices items
Don’t make crammed menu
Use appetizing images
Use words that makes the food delicious in customer’s mind
Highlight offers, discounts, birthday or holiday packages etc
Use arrows, bullets, boxes etc

Ukuze Researcher
Feb 2016 , Feb 12
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In this 21st century world, where technology has taken place in every aspect of life and is improving day by day, creating a competition amongst everyone including the business where technology is not needed, like in the restaurants. Yes in the restaurants. It is not a secret anymore that there is some stiff competition in the restaurant world with quality food and quick services to decor and dining establishment, all done for customer attention and business profitability which every restaurant is providing this now, but the creative people know that if they want to gain more customers, then they must have to be innovative and introduce something new which could not only gain customers, but also help them to stand out in the market .so with the aim like this, a recent change that has been steadily gaining momentum in this industry is the availability of guest Wi-Fi in the restaurants.Here is the list below that enlist the benefits of providing Wi-Fi in the restaurants.
Wi-Fi as a smart tool
When customers are ordering food and are waiting for the meal then it will be a great time to provide them Wi-Fi services .The benefit will be that they wouldn't have to wait for the food and get bored in that time and in this meantime, you can prepare your quality food and they will be busy using their mobiles through free Wi-Fi. You must have to think strategically and use tactic that will result in maximum business value and happier customers, you can do this by providing high speed internet access with higher performance connections.
It drives customers
When there are too many big restaurant and competition in the market, you need to make your establishment stands out as much as possible, try providing Wi-Fi, customers usually prefer to go to the restaurant which provides free Wi-Fi or Wi-Fi hotspot shield because customers use the wireless network to make phone calls so as to avoid using cell phone minutes.Therefore you should provide them means to be able to do these things.
Wi-Fi as a marketing tool
Wi-Fi can also be used as an marketing package in many ways like when posting pictures of food on the facebook, Instagram and twitter ,advertise along with it that you are the only restaurant in your area that provides free Wi-Fi. Or you can advertise through hanging the signs of Wi-Fi in the doors or windows of your restaurant because mostly people choose their eating decision based on Wi-Fi services.
Security for customers
Make sure that your Wi-Fi is protected and encrypted for the security purpose and give it to the customers in your restaurants when they ask, to ensure that no one sitting outside your restaurant is using your Wi-Fi without being a customer, and don't charge your customers for your Wi-Fi.You can also provides different apps which only opens in your restaurant and can serve targeted adverts and promotions.
Collecting valuable customer data
The customers who connect to your free Wi-Fi will more likely spend more time in your restaurant to finish their work and will buy more dessert and food in this meantime. You can also take advantage through this by discounting them ten percent off for filling their customer surveys or questionnaire and will take advantage of getting feedback on your service too.The data can then be transformed into strategies that influence purchase interests and keep customers coming back.
Brand your restaurant
Wi-Fi also offers branding opportunities to many business and restaurants. The restaurants can set their name as the network's service set identifier (SSID),which is the public name of the wireless network, captive portal pages are implemented that requires guests to sign on and agree the terms and conditions of services. Through which restaurant will be able to promote their products through promotions, advertising and other special offers. Many restaurants have already implemented Wi-Fi in their business for gaining their profits.
Technical support
Good hotspot providers will provide experienced 24/7 technical support to the restaurants. When you are running a restaurant, you do not have time to constantly monitor your Wi-Fi hotspot. The hotspot managers will do this for you.
Wi-Fi is not only a smart, strategic addition to restaurant but it is expected to be there by customers. So restaurant owners, who already don't have this facility in their restaurant,should seriously think about it.

Ukuze Researcher
Feb 2016 , Feb 22
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Well it should be kept in mind while designing your restaurant that the overall impression that a person gets from a place is the first thing he ever notices about the restaurant and that is the external view of the place. The goal of any restaurants exterior design should be to communicate what your restaurant have to offer on the outside of your building so it should be well communicated because people on the street or sidewalk will develop brand recognition and expectation according to the exterior design of our restaurant.Here are some of the common exterior design mistakes and how it should be properly done and avoided.
Restaurant signage
Some restaurant just don't capitalize much on a great location with signage which is the most important part of the restaurant's marketing because your restaurant's signs are the first thing people will see when they pass by or come to your restaurant. It should be visible all the time day or night and should be unique and easily identified.
Insufficient parking
Some restaurants don't give much space for the parking area because of which the customers have to park their cars far away and that becomes the reason they stop coming to that restaurant. Your parking lot should be clearly made for your customers. If you are open after sunset, your parking area should be fully illuminated to keep customers safe at night.
Colors
colors also play an important role in the exterior design of your restaurant, bright, colorful tones are often indicative of quick service establishments. They are visible and recognizable from a distance. And are enough to recognize.So it is wise that your restaurant should present a fairly consistent theme in all of its design.
Outdoor menu
If you have no board of menu outside or if you are leaving an old, tired, faded menus outside, they are reflecting the concept.If people are looking at the outside menu of your restaurant, it's because they are unfamiliar of your restaurant and want to know about their favorites food and prices.So it is better to hang a clean ,updated menu outside to bring new customers into your restaurant.
It's all about exteriors
Mostly restaurants just build a big plain buildings which really don't attract any customer as they only give an office look to your restaurant. But the restaurant's which spend more on the exteriors definitely gets more customers. It is always better to beautify your building. .A fresh coat of paint, fresh grass, clean windows, light bulbs and so on, make a huge difference in what potential customers perceive of your restaurant.
Not only this, you should also make landscaping area very attractive, like the plant, rocks and other decoration in your landscaping should match your restaurant concept.These little things have a lot of importance in them so care for these things when making decisions about your restaurant.
Restaurant name and location
Proper place selection also plays an important role in getting customers. So choose your location carefully. If you have opened a big restaurant with huge opening but the place is far away from the city how can you expect the customers to get in? Similarly if your restaurant name doesn't specify or convey its message through name ,the customers wouldn't know about your restaurant.
Outdoor dining
The restaurant which provide outside dining usually gets more customers than the restaurant which don't because offering an outdoor eating area will attract customers, especially when the weather is nice.Different people have different minds, so if you choose to provide outside dining area with outdoor table, seating and umbrellas or screen for shade,it is definitely going to attract more customers because they will be able to enjoy more through the ambiance.
Unsightly service areas available to customer
Some restaurant's usually lose their customers because they are too lazy to clean garbage or their garbage is seen by their customers.Make sure this is always hidden. Place trashcan in the discreet location just outside your front door so customers can dispose off their garbage.
These were the ideas which should be taken care off when making a decision about your exterior design of your restaurant.

Ukuze Researcher
Feb 2016 , Feb 22
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If you have a restaurant which is providing excellent quality food and service to its customers what you could possibly provide to your customers.The great interior design and facilities also affects the customers If they have ever stopped coming into your restaurant and prefer for home delivery in spite of the fact that you provide them excellent food and service then it's time to think about your interior design and facilities because it's your responsibility to add elements to your restaurant for making it more luxurious and comfortable.
Here are some of the common restaurant interior designing mistakes which makes their luxurious restaurant from elegant to unpleasant.
Uncomfortable seating
Well there are many seating options that are available in the well decorated restaurants but some restaurants don't think about it much and forget to invest on the most essential part of the restaurant which is sitting arrangement. Depending on the theme of your restaurant,sitting arrangement can be decided, that has a vat choice.
Floor arrangement
Your restaurant floor matters a lot in the restaurant. Now it depends on the owner that what kind of marbles he is putting on the floor or what kind of carpets they are choosing.It is best for restaurants not to put any carpet on the floor as they diminish the luxury factor in your restaurant. Even if you choosing to put a carpet on your floor, then choose to pick a carpet that is quiet and mute and going along with the rest of you business motif.Train your staff to clean the carpet twice a day otherwise choose to put tiles or marbles on your floor.
Inadequate lightning, music and atmosphere
Too much or too less lightening can scare a customer.It should be soft enough that your customer can easily read menu and other reading materials and should complete your atmosphere and it should not be too harsh. Try to make sure that the lamp fixture is attractive and clean and is properly fixed. Soft, ambient lighting throughout your restaurant will add elegance to your restaurant.
Same like this, the noise in the restaurants should not be so loud that customers can't hear the voice of their next partners and have to talk in the loud voices as they are shouting.
The atmosphere should be clean, of course its sweltering in the kitchen and your wait staff is generating a lot of heat bustling around the table. But people never like to keep their coat on for dinner. Living room temperature is best for a restaurant seating section.
Proper Decor and plants
The design and decor of your restaurant should match the scene of your restaurant .By keeping your decor minimum, will add sophistication to your restaurant because by adding too much decor in your restaurant's wall will make your restaurant to look like a thrift shop. So limit what you hang on the walls and place on the shelves. And if you have put artificial or real plant in your restaurant, make sure to clean them on a regular basis because the last thing your customer would want to look up and see is a fake tree with dust looming over them.
These are the common mistakes that are done by restaurant's management so it is advised not to decorate your restaurant all by yourself but consult some professional interior designer.

Ukuze Researcher
Feb 2016 , Feb 22
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Everything needs change in order to keep it alive or to keep its worth. Same is true for restaurant, if you want your restaurant to be as profitable as in the beginning or to earn more profit so you need to turn it around. To turn around the restaurant which is not running well, you need to use some efforts to renew your restaurant. Now the question is which areas need improvement. so you have to check your weak areas. Weak areas can be services, food, cleanliness, designs, menu etc. It is much better to know the fault areas of your restaurant during the restaurant’s normal earning days.You can also turn around your failing restaurant by always paying attention to bottom line servings., by streamline the employee management, by keeping track of your store room, and by updating your point of sale system.
Low start up capital
If your restaurant is not earning well in the beginning, then you must look into your fault areas and try to improve the faults. According to some study if there are some faults in service of the restaurant, in chef which cook for the restaurant, in variety in food in your restaurant, in cleanliness of your restaurant, in interior or exterior designs of your restaurant, and in menu items and in menu designs of your restaurant so it can fail your restaurant. You have to make some serious decisions for your restaurant’s survival and those decisions are for the betterment of your restaurant.
Wrong Location of the restaurant
When you talk about restaurant, you talk about nice place where you feel relief from worries. So location is also very important for the restaurant. If your restaurant’s location is wrong where is hardly familiar to people, so it will go against the restaurant business and you have to change the location of your restaurant.
Poor knowledge about competitors
You must Know who are your competitors. It will make a difference when you know what marketing strategy and services and offers your competitors are offering to their patrons. If you will compare your services, food, marketing of your restaurant with other restaurants, you will know what is the real worth of your restaurant and you can make changes according to that.
Poor promotion of the restaurant
When the restaurant promotion is poor, it’s hard for you to get customers easily. Many restaurant owners are hiring many companies which help them in promoting their restaurant business. Ukuze also offers online marketing services to their restaurant owner clients. It also offers restaurant menu designing services, restaurant consulting services, restaurant web designing services and many more.
Bad partnership relation
The restaurant business which is based on partnership basis is at risk. Most of the times partners are in distrust or in bargaining mood which effect the restaurant business. Bad partnership leads to disaster and if you think it will affect your restaurant business, you should separate your business from your partner.
Poor inventory and staff management
Inventory of the restaurant is of main importance and it should be in proper order and full in case of need. Staff management for the restaurant can tell your customer that how you care about the customers. Staff management is of main priority and training of the staff is needed to show the standard of your restaurant. Mainly those restaurant gains more profit which have trained staff.

Ukuze Researcher
Feb 2016 , Feb 22
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Restaurant's menu are the vital marketing tools for any restaurant's because they advertise what the restaurant has to offer and are the first thing that customer notices about the restaurant even if a customer has not visited your restaurant and someone has handed over you menu to him.It will create in him some kind of excitement to visit your restaurant if the menu is nice and well presented. It is said that "first impression is the last impression". So it is better when you are about to start a restaurant you should also spend some money on designing a well defined menu, its design, layout, color palette, type selection ,treatment and even paper selection because menu creates certain level of expectations in guests about your food, beverage and atmosphere as menu visually appeal to guests and draw their attention to specific items and if what was promised on the menu appears to be true, you will create not only a loyal and guarantee return visit but also build a relationship and a guest experience.
But sadly, not every restaurant is aware of this delegate thing and do a lot of mistakes when designing a menu and don't do enough research in this particular area due to which they fail to invite more customers. These are the common mistakes which should be avoided when designing a restaurant menu.
Don't add too many or fewer dishes
when you are designing your restaurant's menu, don't add too many items of food in list as it overwhelm and confuse the customers because they become unable to decide which food to eat at one time and which one next time moreover it will cost you a huge inventory and maybe you also lose some raw food due to large food of list and food quality also suffer due to the super size menu. And don't list the items which are not regularly available as it will disappoint them that you advertise items which are not available. Kitchen staff also become unable to gain experience of preparing a reasonable number of dishes and can't give his undivided attention to the specific number of list.
Likewise, don't add fewer number of dishes in the menu as it bores the customer as when they come back again because there will be nothing new in the dishes except for the fewer items and your restaurant will be unable to attract a sufficiently large customer base. You should add at least twenty items on your menu for consistency .
Not taking full advantage of the menu
Graphics plays an important role in the menu designing process but many restaurant fails to realize its importance so it is better that when you are designing your menu based on your restaurant you should know that it will show your restaurant brand and its image ,so get advantage of putting picture, using your restaurant logo ,providing its phone number and address at the front page will be very much helpful for customers to recognize its place also add necessary information if there is any regarding memberships and discounts and if you are updating your menu then update it on the website as well and use the some font which you have used in all the menu.
Don't forget to update
Update your menu regularly because everything changes with time so your menu should be. If your manager has changed overtime but your menu hasn't then it's definitely a shame because price fluctuate overtime to ensure that you are not losing your margin overtime even if your dish hasn't changed over time, your prices need to be regularly updated to reflect market value. And at least twice a year menu prices should be evaluated because if menu price don't increase in tandem ,restaurant lose their margin and if some dish is not doing well then it's wise to replace it with something new and better. And every item on your menu should be popular and change with time by updating seasonal dishes. In fact a line extension should be considered for the most popular dishes. Moreover it is better to avoid handwritten changes on the menu as digital printing allows for quick and inexpensive menu updates so it is better to reprint when making pricing changes or discontinuing items.
After all size matters
The font size of your menu shouldn't be too small that it becomes unable to read what has been written even if you have many dishes you should use little more pages rather than trying to adjust all menus in one page or if you want to do anything better then made a little menu book . because adjusting all menu list in one page will bore the reader creating a bad impression about your restaurant. Not only this carefully decide the size of your menu it shouldn't be too large that customers feel awkward when they hold it nor too small that it becomes unable to read.
Adjustment of prize
It should be taken into account that pricing the items should not be done in the ascending order because customers will order based on price not on the food preference same goes with the placement of food placement because many restaurants don't give much importance to the food placement so the best areas of your menu should be covered with the food items which you want to sell to the customers.
When making menu item list it is much better to add a couple of spaces after a menu item then the prizes .Restaurants that write the menu items on the left and prizes on the far right, connecting them with the dots reveal a lack of sophistication. This type of layout also encourages guests to look down the right hand side of the menu and select their food based on price.
Don't forgot to mention the specialty item
One more common mistake that are often made in restaurant menu is that they forgot to add the specialty item which a restaurant has to offer which offers nothing new to the restaurant and making it less competitive because if you are offering the same things in the restaurant which your competitor is offering than the customers will go for prize rather than for item so always mention the specialty item of your restaurant making your restaurant more special through its menu.
Menu should be designed by professional
Menu descriptions should be well researched and should be written by the professional copywriter with the assistance of the chef rather than by the chef itself because the menu is the most important piece of marketing collateral that you have because every single person who comes into your restaurant uses it.The restaurant most important sales tool so make sure it is professionally written because the cost of hiring a copywriter is minimal amount of money compared to the boost you will see to your profits from a well written menu. The way menu items are worded can have a completely different appeal and send a different message.Bistroservice.com is also providing the restaurant menu making consultancy so if you want help in designing menu you should visit this site.

Ukuze Researcher
Feb 2016 , Feb 22
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Menu pricing is a major task in restaurant business. A restaurant always knows the issues in defining prices in hotel menu. It is a major challenge for restaurant owner to make perfectly priced menu because it has a great importance for restaurant business. Prices always effect a restaurant in long term.
You might discover clear prices for drinks and food that more or less fluctuate depending on which kind of restaurant is selected in the market.
How you can fix the prices in menu that will suit you and your customer too?
The menu pricing is an essential task for a restaurant owner. Pricing has to be done right from the beginning, as this will make business profitable. Calculate approximately the real cost of food item, from your supplier all the way to the dining. The restaurant may include delivery charges, cooking expenses and employee salary in addition to the wholesale price of the ingredients. Every item in the menu should be priced according to the purchasing cost of raw material plus processing cost plus labour cost plus energy cost plus rents etc.You may include your chefs in pricing activity. They can help you by giving the precise amount of raw material needed to make a particular dish
You can also use food cost percentage formula which shows the amount of expenses incurred in preparing a dish. Try to use quality products in preparing food items it will be expensive but reduce the wastage and loss. The restaurants which follow standard recipes and the amount of ingredients are measured and fixed, they save more money.
The main function is you have to understand what your customer wants or what he perceives about the service. The important factor is the psychology of your guest. It can be observed through questioning and observation. When you are making decision of how much to charge or what is the best price. We may say that, pricing is all about what your guest is ready to pay for your food or service. However the pricing definition may be improved through different authors. But the most basic is the value of a product or service based on experience, while many times we can say that the accurate price is a matter of perception. The restaurant staff must be aware of how their guest perceives their prices, and ways that they can influence their perception.
Pricing can be affected by:
- Type of a menu
- Labour involvement
- Portion size
- Availability of seasonal vegetables and fruits
- Speciality or commodity menu item
- Food cost percentage
- Restaurant location city status etc
- Market value of a restaurant
- Cost of wastage
- Competitors pricing strategy
- Meal timings (lunch or dinner)
- Categories and classification of food items
- Food appearance etc
Pricing is a sensitive function as it has great impact on customers perception so try to manage it in a proper way.

Ukuze Researcher
Feb 2016 , Feb 22
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The design and outlook of a restaurant has a significant role in creating, maintaining and retaining customers. If a restaurant has a calm and comfortable design, it will not only make customers happy but also provide ease for cooking food and other hotel tasks. To attract more and more customers, you have to focus on the atmosphere, outlook and design of the restaurant.
The restaurant owners give lot of attention towards the architect and design of the hotel. The hotel design has a great importance as it is the first thing that a customer experience when he come in the restaurant.
People are too busy in working and earning money. They sometime want to take a break or want to socialize with friends, have a yummy lunch or seek place to have a cup of coffee with a friend. The best place for them is to go to a restaurant. When they want to go to a place to eat, the first thing came in their minds is the environment and atmosphere of that place. The customer expect beautiful and calm place to eat lunch or dinner and when they go to a restaurant they just saw the design of restaurant the unconscious expectation and perception create in their minds.As Otl Aicher had said:
Good art inspires; Good design motivates.
There is intense competition in hospitality industry. Customers choose that restaurant which has a highly comfortable design with calm and quiet interior and delicious menu.
To make your restaurant design vibrant and beautiful there are some tips:
Develop a theme to design your restaurant
Landscape
Parking area
Restaurant name logo and sign on the front wall and entrance
Creative interior decoration
Air and ventilation systems
Maintain temperature
Use comfortable furniture and fixture
Add some cultural things and artworks
Use 3D images
Use pretty and soft table covers, table skirting, mats, tablecloth and napkins
Use colours according to the theme
Add some natural things like a small grassy lawn or a fountain in a corner. It brings freshness in the restaurant.
Use art pieces like sceneries, posters, wall hangings or vases
Comfortable sitting arrangement
Set colours according to weather (light colours should be used if temperature is high in the town)
Leave some space vacant
Don’t mess up the halls
Add neon lights, lamps and candles according to colours of the interior
Try to keep restaurant walls and floor clean
Proper arrangement of tables and chairs
You can add music systems like piano or a guitar in a corner
Clean menu cards
Decorate tables with flowers or lamps
Smooth tracks and corridors etc
You can use these suggestions to make your restaurant design more beautiful and lively. As customers always want a comfortable, calm, peaceful, safe and nice place to eat food. To keep people coming to your restaurant, develop a best design which differentiates your restaurant from your competitors. Ukuze will help you to bring creativity in your restaurant design through innovative ideas and suggestions. Stay Connected!!!

Ukuze Researcher
Feb 2016 , Feb 22
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A restaurant is a place where people go and eat their favourite meal. People always want to have a delicious meal with peaceful atmosphere. A restaurant business may become easy to run when people themselves go and they desire to go to a hotel. The hotel owner want to capture more and more customers through different marketing tactics.
Here are some marketing strategies for your restaurant:
PUBLIC RELATIONS:
The easiest way to make your hotel known to everyone is through PUBLIC RELATIONS. It may be known as advertising for which you don’t need to pay. When a restaurant has well developed public and media relations, it will acquire good reputation and publicity.
Happy Masina had said:
"Reputation matters because your behind is always behind you."
To create a good brand name you have to make unique stories of your restaurant for media as it is always looking forward for news. Sometimes it is not always easy to have a good press release, however there are many tips to make your restaurant news a good one. You may sponsor any event like charity or sports etc.
DEVELOP A WEBSITE:
For every restaurant, it is very important to have a website as internet is the most utilizing source of communication. Your web presence is the main channel through which marketing could become very easy. Most of the people when decide to eat outside, go to visit their website first. A good website attract more people to come to your restaurant. A perfect website should have:
- Restaurant address
- Contact number
- Fax number,
- Facebook address
- Menu
- Special offer
- Restaurant timings
- Tempting food images etc
You can make your website colourful by adding different pictures like restaurant images and appealing food pictures. Moreover a good website is one which is mobile & user friendly.
MENU DESIGN:
The menu of a restaurant is the best advertising tool for a restaurant. A dull and obsolete menu creates a very bad image of the restaurant. It will hurt your reputation too. Make sure your menu is colourful, luscious, fresh and neat. The menu provides information about food and its prices, so there should be clarity in it.
ADVERTIZE SERVICES
Sometimes the restaurants are providing take away or free delivery offers but it is not advertised properly which means you are not earning that much from these services. Advertise these services through pamphlets, brochures, flyers etc.
ORGANIZE EVENTS:
The best thing to become socialize is to arrange events like art exhibitions, charity programmes, concerts, competitions (cooking or baking competitions) or sports events. It will bring public to come to your place.
GREEN MARKETING
Green marketing is the modern concept which is being practiced by lot of brands. You can add it in your restaurant business. It will help you in building a prestigious name of your restaurant.
SEND E-MAILS
Nowadays restaurants are engaged in sending their upcoming offerings via e-mails and text messages. It is the best way to inform your potential customers about the latest deals. It will also help you to create an online buzz.
SOCIAL MEDIA MARKETING
Sean Gardner had said:
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”
Social media marketing is a good way to create awareness of your restaurant. There are different social media platforms. The famous one is the FACEBOOK. It will help you to connect with your customers. The hash tag trend is at its peak. People visit a restaurant and post it on facebook. Create your restaurant facebook page, it will help you in getting ratings and likes.Try to make your customers happy because the social media is a direct platform on which they can make or break your restaurant brand name.
Jeff Bezos had said:
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Moreover you can also use Twitter, Instagram, Whatsapp etc.
CUSTOMER FEEDBACK
You can get customers feedback from online reviews or by taking comments. It will provide you some suggestions to make your services and meal better.
Scott Cook had said:
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
These are some strategies that can make your restaurant successful.

Ukuze Researcher
Feb 2016 , Feb 22
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There are many ways to cook a single dish but which is the best one?
This is a big problem for a restaurant but it has lots of solutions. You can make your recipe books, catalogues, recipe card etc. A written recipe helps out chef because the chances of blunder and inaccuracy declines.
Recipe documentation is the activity of writing a standard recipe of particular dish of your restaurant. It provides assistance to hotel staff as well as customers. A well documented recipe with accurate measurements of ingredients will produce almost same dish every time. The chances of error will be minimum. Moreover the food quality always remains same due to which customers become satisfied as they always get the same thing that they have already experienced. The cost can also be minimized through it as it will facilitate you to control wastage. The raw material inventory like vegetables, sauces, spices etc are easy to maintain and kept. If your restaurant chefs have well printed recipes, their performance will be first-class and the will be more satisfied.
Recipe documentation has following advantages:
- Uniformity in menu items
- Consistent quality of food
- Accurate measurements
- Known nutritional value
- Cost effective
- Controlled inventory
- Employee satisfaction
- Controlled supplies
- Minimize labour cost
- Customer happiness
- Customer satisfaction
- Customer retention
A documented recipe should have following things
- Title of the recipe
- Category of the dish
- Ingredients
- Substitute ingredients
- Accurate measurements of the ingredients
- Directions and guidelines to prepare
- Time to cook
- Serving volume
- Yield of a recipe
- Utensils and gadgets to be used
- Nutritional contents etc.
Therefore recipe documentation is very important for all the restaurants.
Menu labelling is the practice of listing nutritional facts on menu and menu boards. It is a health education instrument because it helps customers to know the nutritional value of the meal. It will assist consumers to get healthier food and to keep health better. Some restaurants have analyzed their recipes while other do not do this. Some restaurants have exercise menu labelling rules.
Arnold Ehret had said: “Life is a tragedy of nutrition”
When a restaurant has its all nutrition information recorded and labelled for each menu item, it will be more helpful for you. Now some countries have specific rules and laws for menu labelling and the restaurants have to follow them. If you have a good labelled menu, and your hotel is following the rules of labelling, then there will be no worry. Although you have well documented recipe, they might not have all the required information about the nutritional value of the food.The nutritional analysis requires the calculation of calories, nutritional components, ingredients and their weights etc. We may not declare that menu labelling can change the customer behaviours, however, it may change their preferences.
Ann Wigmore has said
“The food you eat can be either the safest and most powerful form of medicine or the slowest form of poison.”

Ukuze Researcher
Feb 2016 , Feb 22
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To make the menu of your restaurant, you should know what is the proper way to make a menu. For menu development, you can consider menu engineering. Menu engineering is analysis on menu development. If you are good in menu development, it means you are good in restaurant business. Your approach to menu development must have a plan in which you create and maintain the brand which is specifically support your menu. Your menu must tell your brand and it must be your brand identity. You can also use daily menu or daily specials.Quality and quantity is another important thing which leaves impact on your business.Menu positioning is of very importance, if you place food and pictures on the menu in right place then you will get more profit on your menu just by little positioning your dishes.According to colour logic people draw their attention to the bright colour quickly.
There must be performance categorization of the menu items.The items which are popular in people must categorized differently and with different pricing policy. Always keep the best dish of your restaurant which is the speciality of your restaurant. Speciality always give advantage to your restaurant. Creativity is also needed in menu designing. If you see menu closely, you can see there are various categories in the menu in which dishes are categorized.Menu food items also need some explanation if you will add some description to your menu food item it will gives you more better response. Description in your menu can be placed like ‘’ Juicy beef burger with melted cheese and topped with fresh tomato and lettuce’’. Description can bring life to your menu.You can add flavours, textures, cooking methods, shape and size and cooking action in your menu. You can write zesty, tangy, salty in describing the flavour, roasted, fried, caramelization in cooking methods, soft, crispy, chewy in textures, chopped, julienne, minced in shape and size, drizzled, shaved, stuffed in cooking action.
People are driven by pleasure and the food which gives them pleasure is considered best food according to people. According to studies, brain and body together gives pleasure to people. Speciality menu must look different because of special dishes which you offer. Mostly people like to specially dine out for birthdays, anniversaries, special occasions, new year etc. You can design your menu according to these special occasions and you will get great response. Many companies seeks the help of some companies for menu designing.Ukuze is a website which will give the services of menu designing to restaurant owners.They are also offering services like restaurant menu printing services, restaurant website design services, restaurant consulting services, restaurant online marketing services, restaurant web design services etc.

Ukuze Researcher
Feb 2016 , Feb 22
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There are so many restaurant owners who work hard to get more & more profit for their restaurants.Some of them achieve profits, but some can’t find themselves to make to that level where they can earn more profits. To figure out what strategies a restaurant owner should follow to develop their restaurant in contemporary style that attract customers. First question which comes in our mind is that what our customer likes or wants? Only those restaurant survive in this era who meets the needs and likes of customers. It is an essential part of restaurant business to know exactly about your customers. Some restaurants are specially designed for teenagers, some are designed for aged people, some are designed for kids and some are for everyone. In order to reshape your restaurant, you must focus on the your customers. You can research on your customers by checking out the previous records, by knowing the number of customers which your restaurant serve everyday, the food which you serve the customers, the service which your customers came across everyday, the charges which you impose on your customers are important aspects of restaurant business.
Tables must be arranged in order to improve the service of the restaurant. If customer can't find any empty table when he enters into the restaurant, it means restaurant will lose its profit. To increase the profit of the restaurant you must improve the service of the restaurant like you can not make customers to wait for their order.The staff uniform must be neat and clean. They must have to take care about their services from table cleaning to refilling the drinks and so on. People mostly gets impressed when they see how your staff cares about them.
Little things can bring change into your restaurant like greeting customers when they enter into your restaurant can make the change.You must have the inside view of your customers by having their reviews about your restaurant service. you can put drop box in your restaurant for the customer’s reviews about your restaurant food, staff, cleanliness, services etc.
Always care what your customer says about your restaurant. If you are not satisfied by the service of your staff you can ask them to have training classes. You can give your restaurant staff training classes by highly trained people.It will boost the service standard of your restaurant.Chef must be trained so that he can cook multiple dishes easily. Your restaurant must have some fragrance in it, bright lights, and open and wide windows so your restaurant can get proper air. Airy, clean, bright places always get attention of the customers.
Marketing of the restaurant is another important aspect of the restaurant profit. Many restaurants are hiring different companies for restaurant online marketing services. By having online marketing services, you can increase the number of your customers. Nowadays, people like to do online shopping and people also like to order their food online to save their time and money. In this way you can get more profit in your restaurant. For online marketing services, you must have your restaurant’s interactive website where your customers can interact with you to place the order and to write reviews about your restaurant services and food quality.
So many companies are helping the restaurant owners to build their websites, bistroservices.com is one of those companies which offer extraordinay services for the restauarnt such as restaurant online marketing services, restaurant website designing services, restaurant menu designing services, restaurant menu printing services, restaurant consulting services, restaurant web design portfolio services, restaurant web development services and so on.
When it comes to food, menu has its own importance in restaurant. Menu design and menu printing are quite important. The display of the menu must look exciting which can impress customers. Menu can also help your restaurant to get more profit. You can make changes in the menu to get more profit. You can make changes in the area of dishes which your restaurant offers.
Design of the restaurant or the design of the restaurant website means too much to your customers. People are impressed if they see something exciting or unique. First and the most important thing is to capture the attention of the customer towards your restaurant and it is by your restaurant exterior and interior design or by the design of your website. For restaurant designing, you can get help by exterior and interior designers and for website designing you can get by renowned companies just like bistroservices.com for the designing of your restaurant website. Consulting is another way to increase the profit of your restaurant. You can consult about your restaurant design, services, food, charges on food, cleanliness, offers and staff matters. Bistroservices.com also offer restaurant consulting services to restaurant owners. To get more profit you must pay attention to the areas of designing of your restaurant, food of your restaurant, charges, services, new offers to earn more profit.

Ukuze Researcher
Feb 2016 , Feb 22
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If you are running a service sector like restaurant, you should probably know better than anyone else that restaurant is not just based on food,, service does matter.In the place like restaurants,it matters a lot because employees have to directly communicate with the customers and it's been observed that for customers, service also plays a big role for turning back to that restaurant again. So a great restaurant should be built on two major principles: great food and service as they both complement each other.
People are not paying you just for food, they are paying you for the service as well. It is difficult to create an atmosphere of trust. Many things are included in services like the attitude and behavior of your front line employees as well as the manager and owner, the time of delivering food, manners ,courtesy, promptness, proper table, plates and much more than that. Providing proper service can even overshadow the ordinary food.
There are many kinds of services in different kinds of restaurants which makes the restaurant successful. Like some restaurants always try to do something new for their customers. Lets for say, if their delivery order takes time they will try to entertain their customers by coming up to their tables and sing a song or play a musical instrument of their choice, they are not only friendly but also entertaining while some restaurants provide extreme services to their customers where one waiter is dedicated to one table, customers feel so valued over this that they want to keep returning to that restaurant. People will still return to the restaurant for enjoying the great service even if the food is not good.
It's all about employees
Now coming to point how to improve the service of the restaurant, start your priority by hiring the people who have the heart for hospitality.While checking out the resume, find the people who have worked in the same organization as yours and they have a great heart and are compassionate & are willing to provide service with the generous and kind heart. Basic job requirement can be taught but what's inside the heart of a people that is more important.Always try to choose the soft spoken and a patient person who will be willing to handle the anger and attitude of the customer and serve them with all their heart.
Training does matters in all types of organization whether the service or the production sector.Even if the person have experience,he will be going to need it anyways. So service training guidelines or employee handbook should be provided which includes service guidelines.Because if they are unclear about their role and you don't have the time to write for them about their goals, they will be left assuming about their past experience and will work according to their past job experience.
When your employees start to perform according to your expectations, you should reward them with some kind of incentives, don't rely on tip money for them if they have earned you more customers through their great services.It is your job to treat them important. Be creative in this matter.It will increase their morale and also will be helpful for motivating other employees.
Provide proper supplies
If you are running a restaurant, you must be very careful about the basic supplies that the company needs like plates, food supplies, crockery, tables, glassware as these things are very sensitive to the restaurant image. So it is better to use a proactive approach by making sure you have everything you need because a little investment on supplies before will save you in a long run. If you continue to fall short of these things, you will suffer from decreased sales ,sloppy performance ,increased risk of health department violation and you have to make excuses to the customers.If you provide them everything they need to serve customers, it will make a lot of difference.
Get inspiration
You can also do a practical research of a great service by visiting different restaurants and observing them from a small cafe to the large restaurants that how they provide services and why some restaurants are considered great in serving.If you get inspired from any restaurant in serving, you can duplicate it by making notes of different restaurants and applying them to your restaurant by teaching your staff.

Ukuze Researcher
Feb 2016 , Feb 22
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Restaurant's menu is the vital marketing tool for any restaurant because they advertise what the restaurant has to offer and is the first thing that customer notices about the restaurant. Even if a customer has not visited your restaurant and someone has handed over the menu to him, it will create some kind of excitement to visit your restaurant if the menu is nice and well presented. It is said that "first impression is the last impression". So when you are about to start a restaurant, you should also spend some money on designing a well defined menu, its design, layout, color palette, type selection ,treatment and even paper selection because menu creates certain level of expectations in guests about your food, beverage etc.
But sadly, not every restaurant is aware of this delegate thing and do a lot of mistakes when designing a menu and don't do enough research in this particular area due to which they fail to invite more customers.Common mistakes which should be avoided when designing a restaurant menu includes:
Don't add too many or fewer dishes
When you are designing your restaurant's menu, don't add too many items of food in list as it overwhelm and confuse the customers because they become unable to decide which food to eat at one time. And don't list the items which are not regularly available as it will disappoint them that you advertise items which are not available.
Likewise, don't add fewer number of dishes in the menu as it bores the customer as when they come back again, there will be nothing new in the dishes except for the fewer items and your restaurant will be unable to attract a sufficiently large customer base.
Not taking full advantage of the menu
Graphics plays an important role in the menu designing process but many restaurants fail to realize its importance.It is better that when you are designing your menu, based on your restaurant, you should know that it will show your restaurant brand and its image, so get advantage of putting pictures,using your restaurant logo,providing phone number and address at the front page will be very much helpful for customers.To know the necessary information if there is any regarding memberships and discounts and if you are updating your menu, then update it on the website as well and use the some font which you have used in all the menu.
Don't forget to update
Update your menu regularly because everything changes with time so your menu should also be. If your manager has changed overtime but your menu hasn't then it's definitely a shame because price fluctuate overtime to ensure that you are not losing your margin overtime even if your dish hasn't changed over time.At least twice a year menu prices should be evaluated. In fact a line extension should be considered for the most popular dishes. Moreover it is better to avoid handwritten changes on the menu, as it gives a bad impression of the restaurant.
Size matters
The font size of your menu shouldn't be too small that it becomes unable to read what has been written, even if you have many dishes you should use little more pages rather than trying to adjust all menus in one page.Carefully decide the size of your menu, it shouldn't be too large that customers feel awkward when they hold it nor too small that it becomes unable to read.
Adjustment of prices
It should be taken into account that pricing the items should not be done in the ascending order because customers will order based on price not on the food preference. Same goes with the placement of food,because many restaurants don't give much importance to the food placement.
When making menu item list it is much better to add a couple of spaces after a menu item then the prices .Restaurants that write the menu items on the left and prices on the far right, connecting them with the dots reveal a lack of sophistication. This type of layout also encourages guests to look down the right hand side of the menu and select their food based on price.
Don't forgot to mention the specialty item
One more common mistake that is often made in restaurant menu is that they forgot to add the specialty item in their menu. Not adding a specialty item of your restaurant is not good for the business,as it makes it less competitive because if you are offering the same things in the restaurant which your competitor is offering than the customers will go for price rather than for food item.So always mention the specialty item of your restaurant making your restaurant more special through its menu.
Menu should be designed by professionals
Menu descriptions should be well researched and should be written by a professional copywriter with the assistance of the chef rather than by the chef itself.As the menu is the most important piece of marketing collateral that you have, because every single person who comes to your restaurant uses it.The way menu items are worded can have a completely different appeal and send a different message.Bistroservices.com is also providing the restaurant menu making consultancy.So if you want help in designing menu, you should visit this site.

Ukuze Researcher
Feb 2016 , Feb 22
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In modern world, all businesses are challenged. If you want to obtain and retain consumers or clients, it is very important to discover creative promotional strategies. There are a lot of successful promotional ideas in the foodservice industry.
This is the perfect time to imagine what potential clients have on their minds. What do your customers need and what do your customers want? Moreover how you can make profit from the season? The promotional activities can take your restaurant through the year. Try to make long term plans, that will be helpful to you.
A restaurant may be easy to establish but there is a great challenge to maintain and develop its brand name. It is not sufficient for a hotel business owner to introduce the restaurant name to people. A restaurant becomes successful when it makes its place in customers mind, and this happens through excellent marketing and promotional activities.
To maintain your image in customers perception, first you need to know who are your customers?
There are lot of practices which famous restaurants and hotel chains are following to keep record of their customers. They are engaged in keeping all the client information in their databases. After having a database system, you can easily call your customers, greet them on events like birthdays or may inform them about the latest offers etc.In this way you can keep in touch with your customers. It is a direct marketing strategy which will help in promotion.
There are lot of promotional strategies that a restaurant can used. You may introduce coupons and membership cards. This will increase the number of customer visits and will be beneficial for a restaurant.
One of the promotional strategies you can use is the “pairing” of menu items. You can offer a “sink or swim” concession on a blend plate,that consists of customer choice of different kind of dishes. You can offer different paired items on discount. Customers also like “specialty nights.” Moreover you can offer discounts in lunch or midnight meals. Or you may offer discount on an additional person.
People are always looking for discounts and concessions no matter what the season is. But when you use the word “free” it will attract customers and they will give more attention to the offers. For a hotel owner, to locate a way to integrate that word and pursue through with something at no cost is a certain winner. Buy 1 get 1 free offer or a free dessert for any table of 6 or a free children's lunch.
There are some promotional tools for restaurants:
SAMPLES are offer of a testing quantity of a product. Sampling is free for the customers and let them taste your product. The certificates that allow buyers to save when they go to purchase a product of your restaurant is refer to COUPON. It is a mean of rising sales; restaurants depend on coupons to make new customers, increase repeat visits from existing customers and to attract the price conscious segment of the society. The products that are offered at low or zero cost as incentives to buy a good are called PREMIUMS. For example restaurants often give promotional things such as crockery having the name and the logo of the hotel, shirts, caps, toys, napkins etc.
PRICE-OFF strategy deals with the offering of goods and services lower than its normal price during a specific period. The chance to win something such as cash money or a holiday trip in CONTEST AND SWEEPSTAKES. You can call customers to submit their entries for the contest.
To increase the number of potential customer, you may provide the discounts like 10% off or 20% off. This offer may attract the target customers and you can make income through it.
Nowadays restaurants and hotels sponsor different events like sport season. This will help the hotels to get more customers. You can integrate your menu and change it in sport season offer concessions etc. You can associate your meals and dishes names with the sports persons or any sport. Another promotional practice is to organize a theme part like you can make a red theme party or a Santa Claus party.
Introduce birthday programmes like offer free decoration for birthday party. It will help you to make your customers excited and happy. In this way you can make your customer loyal. So make the special days of your customers more special with your promotional activities. You may offer free dinner or lunch for the birthday boy or birthday girl or give a surprise birthday gift from restaurant side.
These are some of the promotional tools that you can use to make your restaurant more attractive for customers. Stay in touch with Bistroservices to have more creative ideas for marketing and promotion of your restaurants!

Ukuze Researcher
Feb 2016 , Feb 22
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There are many ways to turn around a restaurant .Restaurant failure is not inevitable. In order to avoid failure, you have to check the restaurant’s cleanliness and financial situation of the restaurant on daily basis.
Financial position of the restaurant
The most important aspect of the restaurant which can change the position of the restaurant is the financial status of the restaurant. You have to check the financial position of the restaurant on daily basis by comparing the record of previous sales with the current sales. Those restaurants which keep track of their finances will never get defaulted. If you will see that your restaurant’s earning is becoming less day by day then you have to check the flaws of your restaurant. You should pay attention to those areas where finance is required or which are going in loss. Those areas where you will see loss must need scrutiny and proper transparency check on it. After the transparency check you will know exactly where is the problem. After knowing the faulty area you have to make a strategy to avoid those circumstances due to which you face problems. To run your restaurant properly, you have to check the financial condition of your restaurant on daily basis so you will know where your money is exactly going and why.
Do some research
If your restaurant sales are declining day by day and you have no idea that what had happen to the sales then you have to go through research. One best way to know where is the problem is by asking from your customers. If you have your restaurant’s website in which your customers can give comments about your restaurant’s dishes, then it is best way to know that what makes your restaurant’s sales declining. If most of the customers gives the negative comment about same dish or about the same problem, that means you have to take care about the matter quickly. Positive comment which customer gives about the restaurant should be taken positively but in case of negative comment you have to pay attention towards the problem. Most of the restaurants have their interactive website where customers can easily interact with the owners of the restaurant in case of any problem and customers can also order their menu online.
Review your Menu
Sales declining can be due to some flaws in your menu. If your sales are declining and your purchase cost is going up that means you have to review your menu properly. You have to check your supplier, your food items and also your serving timings. Different serving time have different prices like different price for breakfast, different price for lunch and different price for dinner and that must be according to your research on your suppliers. You must check the design and printing of your menu sometimes colour and design of the menu disturb the customers. Ukuze is the best solution for the restaurant’s most of the problems as it provides restaurant menu designing services, restaurant menu printing services, restaurant menu printing services, restaurant consulting, restaurant website designing services etc.
Proper space available for the customers
Do remember that if your restaurant have no space for your customers your restaurant must be in loss. Make sure that when customer arrives at your restaurant, he will get a table easily and if someone leaves the restaurant, their table must be cleaned quickly so others can occupy the table. Cleanliness is another issue.If you will see the table tops and plates are not properly cleaned, it could be a disaster for your restaurant. Be vigilant and assess your flaws before your customers. Restaurant earns good fame because of good services and good food. Keep track of your restaurant and its services, it is not necessary to visit your restaurant on daily basis but you can visit occasionally so that your staff will know that you are here to guide and check them.
Resizing your restaurant’s staff
If your restaurant have more staff than your customers, then it is the high time for your restaurant to resize the staff. It is another way in which you may incur loss in your restaurant business. Mostly restaurant lose their profitability if they have more workforce and less customers. Resizing the staff is necessary so that you can earn profit. Sometimes it is necessary to have an advice about the problems of your restaurant.Restaurant, when in loss, check the five problem areas which are mentioned above because it is possible that your restaurant is facing the same trouble which is discussed in this article.

Ukuze Researcher
March 2016 , March 2
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Nowadays, social media is getting a trend and the fastest growing among them is Facebook. So if you promote your restaurant or product on facebook, it can result in great profitability. Every person from young to old uses facebook. And it can turn out to be a great tool to communicate with them. Facebook promotional campaign that work and attract attention do so because they are funny ,lighthearted, visually compelling and designed for easy sharing.
The cost of advertising on facebook is really low. You can create a free page on facebook and if you want to boost your fan following, you have to pay a little amount for that, otherwise it is totally free. And who doesn't want something for free specially when it will turn out to be in a huge profit for you? In case of a restaurant, they become easily become over promotional, but the best facebook ideas find the right mix of humor, information, customer service and special offers. Facebook pages can engage customer, target advertising prospects, build a strong internet presence, enable easy social sharing on the restaurant's regular website and provide a useful forum for sampling public opinion and offers customers a place to complain, praise and communicate.
Facebook marketing best practices include posting your menu on facebook and ensuring that you are talking to local people. Using geo targeting, social-ad targeting and local email lists for your posts, ensure that you reach your audience. Tailor your message to target audience. Identify your concept and niche for people who might not know much about your restaurant, but do it sufficiently. Interact with customers, offer timely posts and make sure that customers can find your restaurant using facebook search tools.
The advantage can also be that you can talk to your customers and interact with them directly. In this way you will be able to know that what are the needs of the customers and what changes do you need to bring in your restaurant.You are there to provide to your costumers so through facebook you can get a good idea about what they want. They will love it when they will get a quick response through facebook.Take an example: a multinational chain opens up in US, despite all their research, they don't have full idea about what the people want so what happens? what happens is that they enter the world of facebook and start interacting with people about their wants and needs and likes and dislikes and they ask people about their feedback. People who have tried them give them their feedback and others tell them what they want .At the end what happens is that people love them and their sales start increasing and unlimited profitability all because they chose a platform like facebook to interact with their customers.
With the help of facebook it gets really easy to penetrate in the market.Your brand gets visibility in the market and the costumers starts to know about you. Facebook is a great platform for you to create awareness among the customers and let them know about you. People are eager to find new places to go out to and if you want them to come to you let them know that you exist through facebook. If you are attracting them in the right way, everyone who comes to facebook and sees you there will definitely come to you.
Keeping a customer's back and knowing what they want is really important. What other platform can provide you this facility to that other than facebook? If a customer knows that even if you couldn't get up to their hopes for the first time but by their feedback on facebook you will provide them what they want next time.
The marketing costs decrease by using facebook as a promotional tool. If you don't have a big marketing budget, facebook is your platform.The cost is really low if you are using facebook as a promotional tool. People all around the world use facebook and if you are using it as a promotional tool, you get promotion not only in your own boundaries but all over the world. Restaurants need customers from everywhere and whoever seeks good food.We have a platform which can give us free advertising opportunities then why not avail it? You should use facebook as a promotional tool because it can help you increase customer’s insight and let you know what's going in people's mind about you and what you should do to get in their good books.Not only that, you have to keep the good impression even after that. Interact with the customers and tell them about your new promotions and what new things you are introducing and also keep getting their feedbacks after that, so that you can provide the best quality every time.
Using facebook in the right way, you can multiply your profitability within no time. If this promotional tool is used only and there is no use of any other promotional, tool even then the profitability can be increased.
You can use humor, visuals and behind the scenes information even if it's not 100 percent flattering. It will create a great impact on the audience. You can use other promotional marketing ideas like memes, soft sell ideas and photos of food, facebook is just a great tool for telling people how great your food is, instead of writing thousand words about your food. Just put a picture of your food with putting great effects of visual. You can also encourage your customers to share photos and generate interest in your restaurant.
You can also use other social media websites but the benefit of facebook is that it reaches most people.

Ukuze Researcher
March 2016 , March 2
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Restaurants get success if they have powerful menu. Menu development is the way by which you can boost your restaurant business. There are various important factors which may affect the performance of the restaurant. Now what are those factors which can affect the menu development and due to that your restaurant performance can get worse. Those factors are Menu design, menu analysis according to food and price, service of the restaurant according to menu, equipment available in the restaurant according to menu, inventory stuff, consumer demands, economic factors, supply levels, competitors, and industry trends. Now, we will talk about all these factors one by one.
Menu design
First impression which customer get from the restaurant is menu design. Menu design must have contemporary design which satisfy customer demand and it must have some marketing analysis and research on it. For menu design, many companies are providing their services like Ukuze.It offers Menu design and menu printing services and also help restaurant owners in restaurant consulting services and also develop interactive websites for restaurants.
Menu Analysis
Analysis is important technique to find out the best menu for your restaurant. Analysis can be done by checking out your rival restaurant’s menu, by analysing what your customer likes, by checking out the current trends which are in. Menu development is different for different people. For instance, those people who are interested in fast food must have different menu or menu can be written on the menu board. Fast food restaurant can write the food items on their menu board for their customer’s comfy. Those restaurants, where most of the customers are wealthy and sophisticated diners may have menu which is in card format and specially designed according to customer’s demand. In that menu price, food items, special food items and desserts are written after complete analysis, which is done by some restaurant experts. Ukuze also provide menu analysis and written services and menu printing services too.
Equipment and inventory stuff of the restaurant
Factors which may affect the menu of the restaurant can be equipment and inventory of the restaurant. If your restaurant do not have enough equipment for the restaurant and inventory of the restaurant do not have enough stuff for the restaurant, that means you have to modify your menu for that. It would be disastrous for your restaurant if your restaurant do not have proper equipment and inventory stuff that meet the needs of the menu. Equipment are imperative to the menu as if menu have some food items and for that your restaurant do not have proper equipment so it suggest you to have compatible equipment which meet your restaurant’s menu requirement. Inventory also have some limitations so you must have to look at it and manage your inventory according to menu requirements.
External and internal factors affecting menu
There are some external factors which affect the menu. The factors can be economical factors, supply levels, competitors, industry trends, and most important consumer demands. Supply level may be variable due to season of fresh fruits and vegetables.cost of ingredients and potential menu items on which restaurant get profit can count on economic factors. Industry trends are the general observation about the food industry that how people are responding to new trends.Internal factors may be operation of the restaurant which can attract the customers or repel them too. Menu mix is also the internal factor in which your restaurant can offer breakfast, lunch and diner. Management’s decision must be in favor of the restaurant so they can decide about the existing meal period that they should change that or not.Concept and theme of the menu and the restaurant also makes difference. Internal and external factors means a lot for the menu development.So before writing the menu, you must do some research on your competitors, market trends, internal and external factors, menu design and menu analysis etc.

Ukuze Researcher
March 2016 , March 2
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In modern era due to globalization, the boundaries are shrinking due to which there is intense competition in hospitality industry. There is a very tough competition in restaurants due to increasing trends in tourism. There are many challenges for every restaurant to get success and fame in recent years. The hotels are struggling to seek a high position in the hospitality industry.
Restaurant is a very well known business today. The people come to restaurant not only for good food but they also want some good experiences. They want to have classy experiences through which they can align their interests and passions. It is very important for every restaurant owner to think outside box. A good interior, elegant furniture and yummy food is worthless without a brand name. People choose the famous place to go for lunch in the town.
What is a brand?
“Brand is the unique name, identity, logo or a sign of a product or a company.”
To make your restaurant distinguished from other restaurants, you have to develop a brand for your restaurant. It is very complex process because there are many valuable aspects which are associated with a hotel brand, such as restaurant image, price, food and service quality, and restaurant success and recognition and customer loyalty. Every restaurant need good reputation which can be brought through an excellent brand name.
Jeff Bezos have said:
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
There are following things which you have to keep in mind while building your brand:
- Mission and vision of the business
- Goals of the business
- Policies of the restaurant
- Target customer
- Pricing strategy
- Position of your restaurant in the market
- Theme of the restaurant
A brand places a restaurant separate from its rivals and builds a corporate personality. It provides visual and emotional cues to customers when it does well. A well-built hotel brand expands across all divisions of the business, from the interior to the marketing designs. By creating a brand and using it to his benefit may give a restaurant a competitive edge.
There are some suggestions which will help you while creating a restaurant brand:
- A brand is a communication tool so try to make a simple one.
- A simple and easy name can be easy to remember.
- A brand name should reflect the good image of the restaurant with modern and fresh vibes.
- A good brand name is the one which automatically create a positive perception in customer’s mind.
- A brand name may give the overall experience of a place.
- Make a creative logo and sign.
- You may develop a slogan or tag lines for your restaurant brand.
- Try to use the colours that matches with the theme of the restaurant.
Now brand flag is becoming an essential element for setting up a hotel business. So you have to monitor how branding affects profits and performance of hotels and restaurants. By creating a set of guarantees to clients, a brand name makes a distinguished identity in hospitality business where functional features of the goods are not significantly distinguished. The fame of the restaurants and hotel organizations allow these businesses to perform better in distinguishing their brand and encouraging their services. Successful branding creates loyalty, customer satisfaction and perceived high quality.
In order to create a position in the hotel industry, an excellent brand name has to be designed through which customers are attracted and motivated. A perfect brand name and a well functioning hotel both can contribute to customer satisfaction. It will also help in creating and maintaining hotel recognition. From past few years, a brand image of hotel is one of the only thing that a hotel owner or its employees can control which affect customer’s decision-making.

Ukuze Researcher
March 2016 , March 2
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The hotel industry is one of the major sectors of any economy. It is becoming popular globally and gaining too much attention. The hospitality industry is now the most profitable industry in the business world. As there are lots of restaurants and food chains which are serving customers with variety of food and drinks,the competition among restaurants is very high.It is more challenging when we talk about services because the services are to be marketed very precisely.
It is the period of globalization and electronic print media and internet is highly advanced due to which the world is becoming a global village. Therefore the lifestyle, habits, fashion, taste and preferences are also becoming similar all over the world.There are lot of multinational food chains serving around the world. The main focus of these restaurants is to make customers happy and satisfied.
Heather Williams has said:
“Revolve your world around the customer and more customers will revolve around you.”
Customers are the key element of every business because if you have no customer it means you have zero business, same is in case of restaurants. Now a days people seek to have a healthy food and a fresh atmosphere in a restaurant at low price. Moreover ,there is intense competition and lot of restaurants are open in every town.. Ever hotel is struggling to attract, increase and retain their customers. The perception and feedback of customers play vital role in a restaurant success. When customers come to a restaurant and have a good response with quality food and best atmosphere, they will have a very good experience and become happy. If a customer is delighted to visit your restaurant, he will besatisfied and the chances of revisit increases. Customer loyalty for restaurant can be defined as
“An indefinite number of repeat visits to the same restaurant over a particular period of time”
It is very crucial for restaurants to create loyal customers.If customer loyalty is increased it will also increase profitability. Moreover it is far more difficult to capture new customers than to retain the old ones.
There are different factors that increase customer loyalty:
- Neat and clean atmosphere
- Quality Of food
- Service quality
- Customer Satisfaction
- Image of restaurant
- Brand name
- Low price
- Good Word of mouth
- Differentiated products
- Responsiveness of staff etc.
A restaurant with fresh and calm atmosphere will please the people who enter the restaurant. The first impression is the last impression, so a neat and clean environment will have attract people to come and sit and have some food. The next most important thing is quality of food , if you have a beautiful interior but the quality or taste of your meal is not up to the mark, it will create a negative perception in customer’s mind and they will not be willing to come again.
If the hotel employees are welcoming and responsive the customer feels comfortable. The smiley and friendly staff is the vital asset of a restaurant. The quality of services they provide matters a lot to make customers satisfied. If you have a great brand name it will help you a lot because you don’t need to do lot of struggle. People are aware of your name and they obviously feel good when the go to a famous place or a multinational huge brand like McDonald's or Marriott Int. They have a well established name and market due to which they are successful. Moreover bring some differentiation in the food products; it will attract people to come to your place. Try something new and different.
It is very challenging to meet the expectations of the customers. Once you have attract people towards your restaurant, then the only thing is to retain them. You can only retain those customers which are happy and satisfied from your restaurant’s food and services.
Michael LeBoeuf had said:
‘A satisfied customer is the best business strategy of all.’
The customer happiness and customer satisfaction is very important to retain customers. When you retain your customers, you can easily achieve customer loyalty.
Jeffrey Gitomer had said:
“You don't earn loyalty in a day. You earn loyalty day-by-day.”

Ukuze Researcher
March 2016 , March 2
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“Online reputation management is the process of controlling, monitoring, improving and making better restaurant name and good position on internet.”
In hospitality industry, reputation makes or breaks a restaurant business. Internet is the biggest medium of communication and online reputation is significant for every business. The internet trend and online business activities are increasing. Everyone search on Google and other search engines to get information and latest news of the business. So it is very important to manage online appearance and online reputation of businesses.
Warren Buffet had said:
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
In case of restaurant business, 80% customers visit restaurant website or search it on Google before going for lunch or dinner. It is very important to delete or hide negative material from these forums and place positive and useful material on the top. A customer may feel reluctant if he or she read any comment or review about restaurant on internet that is negative. Besides this the people with fake identities may spoil your reputation by posting negative comments and you can’t identify them. This is the biggest downside of internet. In this situation, positive online reviews and online feedback has very valuable outcomes for business.
The competition in restaurant business is very intense and the customer’s words are milestone in this industry. You have to create satisfied customers that will give positive feedback and comments about the place. Because their words will make good reputation of your restaurant, which has a direct influence on future sales. The sales generate profit that’s why your restaurant’s reputation has to be managed and improved.
To manage good reputation it is very important to place the positive reviews on the top, so that the audience may get a good image of restaurant. If audience or future customers read your flaws or errors in review, it has a very bad impact and they will not be willing to put money in your restaurant to have food.
How you can earn good online reputation????
There are different ways to develop a good reputation of restaurants.
Here are some of them:
- Make Google Presence.
- Set up an e-mail address.
- Use reputation management tools.
- Monitor your audience.
- List yourself in directories.
- Participate in social forums.
- Give prompt reply to customer’s mails.
- Read online reviews of your restaurant daily.
- Encourage customers to give feedback.
- Invite customers to follow you on facebook, twitter, instagram , yelp etc.
- Develop rating scale for customers.
The restaurants that are active and doing all these activities can make a very good reputation in the market place.
According to CR Risk Advisory:
“Ideal online reputation isn't something that can be earned by accident.”
As online reputation management is not as simple as it seems to be so, we will bring some more tips and tricks to you so that you can make your restaurant the best one. Stay connected to Ukuze for this purpose!!!

Ukuze Researcher
March 2016 , March 2
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Nothing stays successful in whole life, same is true for restaurant business. Loss in business is inevitable but one can avoid the major loss if one keeps himself aware about the recent developments in the market. Most of the restaurant owners keep track of their business either by checking the finance of the restaurant by themselves or they will seek help from some renowned companies like Ukuze. Ukuze is the best restaurant service providers for restaurants. Ukuze provide numerous restaurant related services like restaurant web designing, restaurant menu design, restaurant brand identity designing, restaurant consulting services, restaurant website designing and many more.
Survey for the location of the restaurant
The most important thing to do is survey before buying any property for your restaurant. Make a feasibility report check the advantages and disadvantages. If you are lucky enough, you will get a location where you will find people who love to eat at restaurant. So it's good to have some knowledge about the location before taking any step. Environment of the area must support the restaurant to earn more profit. You should think about the accessibility of the patrons and should provide a safe parking for the visitors. Location must be clean, easily accessible to the visitors and it provide best service in town.
Select good promotion strategy for your restaurant
To let people know about your restaurant, you have to decide about your promotion strategy or you have to ask someone for guidance. You have to think about the marketing tactics and should hire some good marketing manager who can use their skills to make your restaurant famous. Billboards, pamphlets, and other other stuff can help your restaurant to get famous. Nowadays people like to spend more time on internet and spend less time with their family and friends. It is good for the restaurant to get marketing services from the online marketing services companies like Ukuze. They will post advertisement about your restaurant to let people know about your restaurant and its cuisine.
Offer or Menu recreation for the customers
Work for your restaurant’s offers and specialities. Check the records and try to concentrate on what are the favourite dishes which customer want. If you want customers to keep visiting to your restaurant then you have to make some changes in your menu and make some exciting offers for your restaurant. If you made something new for the kids in the menu, so families will come to your restaurant. Think creatively that what changes you have to make in your restaurant's menu to get more attention from your customers.
Partnership ethics for restaurant
According to some study, it is not good to have a partner who is your spouse or friend or relative because these relationships bring losses to business. Good idea is to have a partner whom you know personally but he or she is not in your friends list. There are many cases in which partnership breaks and business have loss just because of the relationship with the partners. For a good partnership,you must be supportive to your partner but tell him their responsibilities and take your responsibilities and have a check on his activities.
Do some research on the customers
You must know about your customers needs and wants. Those restaurants will flourish who knows well about the expectations of their customers. If you know what your customers want, then you will do successful restaurant business. Do some research like check the record and see what your customer likes to order. Check what other restaurants are offering and what the current trend is going on for the restaurants. You should know what kind of people live in the place and what they would like to eat.
Staff and services of the restaurant
If your staff is well qualified and innovative, you don’t need to bother about thinking your restaurant services but if your staff are new and not trained, then that is the alarming situation for you. If your staff is not trained then you must go and search a good trainer and hire them to train your staff. Eventually your services are also improved as soon as your staff get training. Cleanliness is important for your restaurant and if your table tops, plates, dishes are not clean properly then it will create bad impression on the customers.

Ukuze Researcher
March 2016 , March 2
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What is a brand image?
“The brand image can be defined as the good or bad feelings of customers about the brand.”
The customer’s perception about a restaurant may be positive or negative. It depends on you how you develop it. There are different facts of a restaurant’s brand image which make it strong or weak. A strong hotel’s brand image attracts more customers towards it.
There are different factors that affect the image which may include outlook of a restaurant, responsiveness of staff, quality of food and reasonable pricing strategy. In addition creativity and uniqueness also helps in creating a positive image.
If you are successful in building a strong brand image in customer’s mind, they become satisfied with your restaurant services and willing to come to the restaurant. Hence a brand image might be responsible for creating customer satisfaction and to make customer loyalty towards the restaurant. As Davies et al. (2003) said that a positive or strong brand image can make customers satisfied.
According to Research:
A restaurant's image is a significant element of its success. Because if you build a positive image, it can influence reiterate visit because a strong restaurant image can lead to customer loyalty. Moreover, Schultz (2005) explains that customers which are loyal to a specific brand (restaurant) will suggest it to more people and are difficult to attracted by competitors to make visit them (in Sondoh et al., 2007).
An exceptional, complimentary and a strong image of a restaurant allow it to be smoothly distinctive and placed in customer’s psyche. So in this way you have opportunities to expand your restaurant business. The restaurant brand image is the association or affiliation of a customer with a specific restaurant due to their strong relationship with the restaurant.
How you can create strong brand image for your restaurant?
There are following requirements to build a strong restaurant brand image:
- Identify your potential customers.
- Determine specific aims and objectives of restaurants.
- Describe your restaurant brand personal.
- Use brand images, visuals, logos.
- Build up Key Messaging (customer experience).
- Design best marketing tools and techniques.
It is very important for every business to know about its potential customers to design the best marketing strategies that will help you to enhance your hotel business and to attract more customers. Moreover the business with an unclear or vague goal or objective can’t survive in long run and when we think about a “BRAND” the life of a business matters a lot. Because we can’t build a brand overnight. Hence it is necessary to clearly define goals and objectives of your restaurant.
After identifying your key customers and defining business goal there is an intense need to describe brand persona as it has characteristics that differentiate your restaurant from your competitors. The best way to distinguish your restaurant is by using creative designs, logo, name and slogan. This will help you to send messages and signals to customers. Then the “BRAND IMAGE” will be solidified and improved through finest marketing tools and strategies in future.
Benefits Of A Strong Restaurant Brand Image:
There are following benefits strong restaurant brand image:
- Create value proposition.
- Build Competitive Advantage.
- Improves customer perception and feedback.
- Reflect restaurant voice on social forums.
- Increase brand awareness.
- Create customer satisfaction.
- Increase customer loyalty etc.
If you want to get these benefits , make your restaurant image positive and strong. You can get help from Ukuze to generate best restaurant brand in the town. Stay Connected!!!!

Ukuze Researcher
March 2016 , March 2
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If you are running a service sector like restaurant, you should probably know better than anyone else that restaurant is not just based on food, service does matter and in the place like restaurants it matters a lot because employees have to directly communicate with the customers and it's been observed that for customers, service also plays a big role for turning back to that restaurant again. So a great restaurant should be built on two major principles: great food and service as they both complement each other. But here is the thing many people start the restaurant with the purpose of selling the food but they forgot that with great food, they also have to provide a great service as well.
People are not paying you just for food, they are paying you for the service as well. It is difficult to create an atmosphere of trust. Many things are included in services like the attitude and behavior of your front line employees as well as the manager and owner, the time of delivering food, manners ,courtesy, promptness, proper table, plates and much more than that. Providing proper service can even overshadow the ordinary food.
There are many kinds of services in different kinds of restaurants which makes the restaurant successful. Like some restaurants always try to do something new for their customers. Lets for say, if their delivery order takes time, they will try to entertain their customers by coming up to their tables and sing a song or play a musical instrument of their choice, they are not only friendly but also entertaining while some restaurants provide extreme services to their customers where one waiter is dedicated to one table, customers feel so valued over this that they want to keep returning to that restaurant. This is done in the high end restaurants and well yeah the cost of the meal compensate for this extra stuff. So these were few example of high end restaurants that are considered great in their services. Where if the food is not so good people will still return to the restaurant for enjoying the great service even if the food is not good.
It's all about employees
Now coming to point how to improve the service of the restaurant, start your priority by hiring the people who have the heart for hospitality then check other things. Yeah the experience matters but not if the person is so cruel with his/her language. So when checking out the resume, find the people who have worked in the same organization as yours and they have a great heart and are compassionate who are willing to provide service with the generous and kind heart. Basic job requirement can be taught but what's inside the heart of a people that is more important .Always try to choose the soft spoken and a patient person who will be willing to handle the anger and attitude of the customer and serve them with all their heart because what's inside a person's heart can't be changed through any script.
Training does matters in all types of organization whether the service or the production sector even if the person have experience before he will be going to need it anyways. So service training guidelines or employee handbook should be provided which includes service guidelines. This is an essential part of teaching the employees about their roles, that what are expected from them and how their services will help the restaurant to achieve its goal. Because if they are unclear about their role and you don't have the time to write for them about their goals they will be left assuming about their past experience and will work according to their past job experience .But if they know about their job, they will run extra miles to achieve what they want as they will feel safe thinking that they have a back of their managers ,so it is better to teach them properly before because a good service is a compensation for a bad recipe.
It is better that you should inspire and lead your staff every day. It is not wise to write a memo about service and post it on the wall because these are not enough to motivate employees for delivering great service because great service is grown and hospitality requires daily attention and coaching so if you want to work to improve in a particular area of service, expect slow and steady change to occur even after you think that area of service has improved it will require revisiting and nurturing because if you stop once, that problem will return again so it is better to coach properly and daily so that every employee is clear about their daily goals and how they can contribute to the organization .
When your employees start to perform according to your expectations, you should reward them with some kind of incentives, don't rely on tip money for them if they have earned you more customers through their great services, it is your job to treat them important. Be creative in this matter, a simple thank you would suffice for them but you should give them gift certificate to the employees who have racked up a significant number of unsolicited compliments from guests. It will increase their morale and also will be helpful for motivating other employees.
Organizations that builds trust and respect with their employees have the rare opportunity to create extraordinary experience for guests and to build customers for life.
Provide proper supplies
If you are running a restaurant, you must be very careful about the basic supplies that the company needs like plates, food supplies, crockery, tables, glassware as these things are very sensitive to the restaurant image so it is better to use a proactive approach by making sure you have everything you need because a little investment on supplies before will save you in a long run but if you continue to fall short of these things you will suffer from decreased sales ,sloppy performance ,increased risk of health department violation and you have to make excuses to the customers and have to constantly lie to them which will lead to decrease or minimize the future potential customers which you would have got and not only this staff would also lose faith in the restaurant. But if you provide them everything they need to serve customers, it will make a lot of difference.
Get inspiration
You can also do a practical research of a great service by visiting different restaurants and observing them from a small cafe to the large restaurants that how they provide services and why some restaurants are considered great in servicing and if you get inspired from any restaurant in servicing you can duplicate it by making notes of different restaurant and applying them to your restaurant by teaching your staff.
But if you still need help as to how to improve the service of your restaurant you should visit consultant, visit Bistroservice.com as it provides a great online service consultancy.

Ukuze Researcher
March 2016 , March 2
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Fast food restaurant is a new trend which is now becoming famous in many countries. There are many services in fast food restaurant due to which you call them fast food restaurant. Fast food restaurants have limited and easy to cook menu.If fast food restaurant customers will see completely different menu, different exterior and interior designs and different service,they’ll be satisfied. For interior and exterior design, one can use different concepts like simple, elegant, dark and bright, gender based or age based designing. If you are going to start a fast food restaurant, then first thing you should consider is your restaurant location. If you have a right location, then you will get right customers that means if you have correct location, where people like to go to fast food restaurant, then it goes in your favour. How customers will attract to your restaurant, the answer to this question is because of your design. If you consider the choice of the people, they will consider your restaurant.
Exterior and interior design of the fast food restaurant
Exterior and interior of the restaurant must be designed differently from traditional restaurants. Design and brand identity of the restaurant tell us about the concept and theme of the restaurant. When customer see the outlook of the restaurant, they assume about the interior of the restaurant. If the customer do not find the exterior of the restaurant appealing, he or she will move to another restaurant. Good restaurant must have good exterior plus good interior design.
Brand Identity of the fast food restaurant
Brand identity is also important for the restaurant.People like to see a theme of the restaurant. Most of the restaurants like Kfc and Mcdonalds have brand identity that's the reason why people can easily differentiate between fast food restaurants. Many companies are offering their services to develop the brand identity for the fast food restaurant. Bistro service is a company which offer services like brand identity designing services for the restaurant, logo designing for the fast food restaurant, restaurant menu designing services, restaurant menu printing services, restaurant consulting services, business card making services.
Marketing of the design of the fast food restaurant
Marketing is an important tool to promote your business. If you have an amazing exterior and interior design of your restaurant but not proper marketing of it, your restaurant will not get more customers other than those who live near to your restaurant. You can get help from companies like bistroservices for marketing of your restaurant. Ukuze can do online marketing for your restaurant and share the website of your restaurant on social media sites, blogs etc and that’s how people know more about your restaurant.
Website of your fast food restaurant
You must have website of your fast food restaurant. The reason why you must have website for your restaurant is because some customer who want to try the dishes which you offer in your restaurant but can’t come to your restaurant, so they can offer their favourite food online and you will get profit. Most of the restaurants are now making their interactive websites so customers can order there online. In website, you can give your customers your restaurant’s address, you can also get the reviews about the restaurant from your customers. In website, you can provide your customer online home delivery ordering services. Customer can easily check the menu items which you offer them in your fast food restaurant.
Unique design of fast food restaurant
You must have a unique design of your restaurant because unique designs are the identity of the restaurant. Many restaurants are famous just because of their unique design. For that, you must get the services from some logo and brand identity development company, which use to work for the restaurant specifically. If you have unique exterior and interior design of your restaurant and unique brand identity, then your restaurant will become famous in some days. Marketing is another thing which comes after the design or brand identity creation of your restaurant. People are mostly inspired by design of the things and first thing which the owner should decide about the restaurant is its brand identity and unique looking exterior and interior design.

Ukuze Researcher
March 2016 , March 2
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Customers are the core participant of every business. In case of hotel business, customers are the pillar of the whole business. It is very important to know what your customers say about your restaurants because the socialization is at its peak and people are communicating everything to their friends and peers. The word of mouth can make or break your business. A happy and satisfied customer will be source for good word of mouth and obviously customers can also do marketing.
Most of the businesses focus on the customers and they emphasize more on customer retention as compared to attracting new customers. The main factor here is “Customer Satisfaction”. There are different marketing strategies to create customer satisfaction. It is the best indicator of how many times a customer revisit your restaurant.
“Satisfaction is derived by the fulfilment of customers expectations against what they receive from organization’ (Akan, 1995).”
Customer satisfaction is built when restaurant’s employees are able to meet the customer expectation. To make a successful hotel business in the industry, it is not enough to attract new customers but one has to retain the existing customers. The customers can only be retained if they are satisfied with your products and services. The customer satisfaction depends on number of factors like quality of food and services, price etc.
Different researches show that when customer expectations are fulfilled, then customer satisfaction also improves which create customer loyalty which leads to good brand image of your restaurant. The satisfied customers not only want a smiley service or a please or thankyou behaviours from the hotel manager but they also want supreme experiences with an excellent service. It is very important to provide consistent services to customers because they always expect what you promise to them.
The satisfaction is an attitude or valuation that is produced by the customer contrasting their pre-purchase expectations of what they will get from the product or service to their perception of the performance they actually did receive (Oliver, 1980). As Kotler (2000, p.36) explained that customer satisfaction is feelings of people’s happiness or unhappiness resulting from contrasting a product’s apparent performance in relation to his or her expectation.
Moreover satisfaction is a cumulative result of perceived thoughts, evaluation of an experience and reactions to those experiences Yi (1990).It is the best indicator of future income of a restaurant. The basic goal of a restaurant is to meet the customer’s need.
There are different factors that affect customer satisfaction. These are:
- Customer expectations
- Customer experience
- Word Of Mouth
- Perceived value
- Product or service quality
- Brand name and Brand image etc.
The research shows that perceived value and service quality are the most important factors that should be included in the construct of customer satisfaction in hotel business. Employees have to do effort to encourage customer satisfaction through major contributions in providing quality food with best services.
Here are some suggestions which help you to retain and satisfy your customers:
- Try to publish some content or blogs on your website which help customers and educate them.
- Build a direct communication and feel them more like a home.
- Send your latest offers through e-mails.
- Design surveys to listen customers or to get their views.
- Get customer feedback when they are about to leave restaurant.
- Use some differentiation or cost cutting strategies.
If you satisfy your customers, it will take your business to the top. Stay connected with Ukuze and get more ideas to create customer satisfaction!!!!

Ukuze Researcher
March 2016 , March 2
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To develop a menu, you have to check your equipment. There are so many challenges to develop menu. Menu development is a challenging work and many restaurants are seeking help from menu designing companies. Ukuze is a well renowned company which deals with restaurant menu designing services, restaurant menu printing services, web designing services, web development services etc. We discuss some important challenges in menu development.
Budgeting on cost of goods sold
The menu plays a vital role in restaurant business. During menu design, you have to check your inventory and purchases of the goods. The portion which the restaurant serve to customers depends on the inventory of the restaurant. Restaurant’s inventory also depends on the financial position of the restaurant. The cost of goods sold is equal to the beginning inventory plus purchases subtract ending inventory. Beginning inventory is the amount of food and beverages available in the kitchen of the restaurant or in inventory at the start of week. Purchases is the amount of goods that you purchases during the week and the ending inventory is the amount of food which is left at the end of the week.To find out the profit of your restaurant you will subtract cost of goods sold from total sales. Budgeting of your restaurant is very important before designing your menu.
Selecting equipment and supplies
Selecting appropriate equipment for the restaurant and appropriate suppliers of goods for the restaurant is mandatory. Best suppliers are those which supplies best quality of goods in minimal or reasonable prices. Equipment for the restaurant is also an important issue as if restaurant do not have appropriate equipment for the restaurant so it cannot work properly. It is mandatory for the restaurant to purchase contemporary equipment for the restaurant. Equipment may include food processing machines, food grinder etc. Restaurant must have enough equipment which support its service on daily basis. If restaurant have some equipment which are not working properly or if restaurant need to modify the equipment so it needs more budget, so for that budget you must take extra amount out from your profit that will help you to meet the unexpected expenses. If you will select good equipment and good quality of suppliers, you will not face problems later. You must have huge food processing machine if you are running a big restaurant where you have to serve more than 100 customers on daily basis and on the same time.
Staffing and Training
Before deciding menu of the restaurant, one must hire appropriate chef for the restaurant who should know how to cook those dishes which you decide to serve in your restaurant. If the chef know how to cook,garnish and serve the dishes and the chef have enough expertise to handle more than 100 customers at one time, that means you can hire him. After hiring the chef you should design the menu and for menu designing help you can go through Ukuze website to see how this company offers different services for the restaurant owners like menu designing and many printing services. If any restaurant is doing profitable business that means it must have strong financial backup, expert chef, strong menu and trained staff. Staff of the restaurant must be trained in order to deal with any discrepancy. You never know what circumstances will happen tomorrow so it is better to hire those staff which are already trained or you should hired the staff and give them proper training. Trained staff always gives good results. Restaurant grows just because of good performance of trained staff.
Marketing of the restaurant
Marketing of the restaurant is as important as menu development. If you’ve developed amazing menu but you have no any marketing strategy then its useless. You must decide some marketing strategy for your restaurant, that how you let people aware about your restaurant. Ukuze is also offering marketing services for the restaurant that makes your restaurant known on social media sites and on other places. Marketing of the restaurant will let people know about your restaurant so those restaurant who pay serious attention towards marketing of their restaurant they will place billboards and posters on public places like parks, grounds etc. Online marketing is another way in which your restaurant gets famous on internet like on social media sites, on blogs, on emails etc. The way you start marketing of your restaurant is the way you make your restaurant famous. Another marketing technique is by delicious dishes.If your customers eat something in your restaurant and then they will talk about it to their friends and family members, it will be considered as marketing of your restaurant.

Ukuze Researcher
March 2016 , March 2
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There are different ways to increase awareness of a restaurant. In order to create proper channels for brand awareness of restaurants, the first thing is to position the brand in the mind of the customers because it facilitates in building direct awareness of a restaurant. The best way to design positioning strategy for restaurants, is by defining the potential customers and the location of a restaurant.
The other main technique is to use different images, logos and signs in branding of a restaurant because people can retain images and visuals easily in their minds than a specific experience or a written message. Moreover, a tagline or a slogan can also help in making people aware of your restaurant.
There is another way to create brand awareness and that is building loyal customers. When you give pleasant experience to any customer, and he become happy and satisfied, then there are more chances of revisit. Creating loyal society or buyer base is the basis of brand awareness; loyal customers always tell good words about the restaurant. Schools, universities, Local sports groups, and business organizations are mostly loyal clients to a hotel that purchase advertising in programs, support players or gift coupons. In addition, extras at the time of buying, such as a free ice cream, free food choices for kids under five years etc are ways create a local brand.
Taking brand awareness of restaurants to the Internet Channels like Facebook by starting a fan or business page and arranging a contest between a customer base is also a system to reinforce loyalty.
It is very important to make people know about your restaurant. The people will prefer to go to the place that they know or they have listened from their friends or colleagues.
Tools to Create Brand Awareness
In hotel business different marketing tools are used to create brand awareness for restaurants, which includes:
Electronic Media:
You can make advertisements and commercials to create awareness among customers. In addition, you can promote your campaigns or sponsor events or programmes.
Print Media:
The print media can also be used to create awareness like magazines or articles. Brochures and pamphlets are also used to build brand awareness.
Social Media:
The best medium for branding and marketing is Social Media. It is low cost medium and requires very less skills and time. You may design a Facebook page and bring your customers to a direct platform where you can communicate easily with them.
Instagram is a latest platform where you may share delicious and appetizing pictures of food. You may share the pictures of any event or a special guest who had visited your place.
Twitter is also a good communication channel where you can directly connect to your customers.
Google:
It is essential for every business to maintain their position on Google search engine. As it is the widely used search engine. The restaurant should have presence on Google map. In addition, you can get customer reviews from this medium.
Website:
Every restaurant has its own desires and need to create a website. A creative and beautiful website can help your business a lot. It can create awareness and attract lot of customers towards your restaurant. It gives all useful details of the restaurant like menu, phone number, latest offers, discounts etc.
These are some of the other channels that can help you to create brand awareness of your restaurant. Stay Connected To Ukuze for more!!!

Ukuze Researcher
March 2016 , March 8
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Analysis is always beneficial in menu development. The analysis is based on some authentic basis, that are discussed in this article.Some companies provide their services to restaurant owners to promote their restaurant business like Ukuze, it provide restaurant menu designing services, restaurant marketing services, restaurant website development services, restaurant consultant services and many more.
Marketing and service Objective in menu analysis
Marketing trends for menu should be followed by the restaurant. If you have different marketing objectives, then you should have different menu set up which relates to your marketing objectives. Your restaurant must have service objectives, which should be linked with marketing objectives to achieve main restaurant business objectives.
Internal sources for menu analysis
Internal sources for the menu analysis are idea generation by magazines, competitors and screening. The idea which is generated by internal sources are important for menu development. The menu must require internal sources to be evaluated.
Budget for menu development
You must estimate what it will cost you to develop and analyze the menu. Cost estimation is a better way to limit your budget.The cost which you will incur to develop your menu, should be known.
Yield cost testing for menu analysis
Yield cost testing means you will test the menu item and its design. You should ask your customers that how you will see your menu design and by showing them new dishes, you can ask your customers that how do you find our new product and then improve your product after getting reviews about it.
Operational personnel in menu analysis
Operations is yet another important factor which affects the menu development and without which, a good menu cannot be made. If your chef don’t know how to make a recipe, then all your workings are lost.So before writing a menu, you must test your recipes.
Environmental analysis for menu analysis
Environmental analysis should be known, what are the current trends of restaurants. You should know what people like to see in the menu and what should be in your menu, which define brand identity of your menu.
Consumer testing for menu development
Before launching your menu, first you should do trial in which you will asses the responses of the consumers to know how they feel about your menu and food items which you offer them. By the process of testing, you will know about customers responses towards your food items before launching it, so you can make changes according to their requirements.

Ukuze Researcher
March 2016 , March 8
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“The degree to which customers recognize a product or service is known as Brand Awareness.”
The significant component of a business’s survival is “Branding”. It is very important to maintain brand awareness among local and foreign customers because it generates profits for your business. In hotel industry, the challenging task is to create a brand name. But with the advent of INTERNET, it is quite easy to make your identity. Thus connecting with internet is significant in creating buzz in the market.
The next step is to make yourself known to public. Brand awareness is the phenomenon that deals with making you familiar to the public. It is a vital element which helps you getting and retaining customers. Now there are many websites where you can publish your name, menus and contact numbers which help you to increase your awareness and thus increase your business.
The brand awareness is the best way in building advertising objectives. Before selling food and services, the customers have to become aware of your restaurant brand name. There are different marketing strategies to give awareness to the customers through different channels like internet, electronic and print media etc.
There are different levels of brand awareness among which highest level is creating awareness at top of mind. It means when people want to go to a hotel, the first name comes in their mind is your restaurant name. When customers want to visit a hotel and your hotel brand name immediately comes in their mind, then they will always give you the first preference and it is a big advantage you can get from your customers. This level can be achieved through applying marketing tools like promotional campaigns, discounts, frequent exposure and reliable delivery of good quality food and services.
The increased level of brand awareness will develop brand equity of your restaurant. Brand equity is basically the value of your restaurant brand, beyond its physical resources. It depends on the maximum number of people that know your restaurant, as we know if more people know your restaurant, you will get a good and strong reputation and ultimately raise profit and value of brand .
To create brand awareness. the good word of mouth is very important. It will help in creating good name of restaurant which plays a vital role in restaurant growth and maintain customer base. Brand equity, reputation and good word of mouth will contribute in attracting customers and maintaining loyal customers.
According to research:
“The overall value of a brand is founded in brand awareness, perception of quality and customers satisfaction (Aaker, 1991). If customers are satisfied, they are willing to buy more and ultimately less conscious about price and create positive word of mouth, therefore brings bottom line profit (Anderson & Mittal, 2000).”
With the advancement, the people are connected to restaurants with mobile apps and social media to get information, convey messages and comments about restaurants. Hence, brand awareness is becoming important for restaurant business. They can generate revenues and strengthen their position in the industry through brand awareness.
To get more useful information about restaurant branding stay connected to Ukuze!

Ukuze Researcher
March 2016 , March 8
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When you are trying to develop a menu for your restaurant, you should decide a strategy for it. If you have high level business objectives, then you must produce strong and well documented menu strategy. You have to make menu strategy for your optimum business performance. Or if you already have a menu and you have to renew it ,then you have to optimize the menu. There are eight steps for you to design menu strategy. You have to do some research or some homework to decide the correct menu strategy for your restaurant. Bistroservices also helps restaurant owners to design menu, provide consultancy services to the restaurant owners, restaurant website development services and many more.
Improve your old menu strategy
Add the previous objectives and strategies about the menu documentation to new menu of your restaurant. Start your menu by the previous documentation or if you do not have documentation, then you have to make the documentation first and then convert it into meaningful menu.
Check the demands of the market
You should look your restaurant into a big picture and check the current demands of the full service restaurant industry. To meet the challenges of the restaurant industry, you should determine what trend is on for the restaurant industry.
Check who is your competitor
Check the restaurant offerings of your key competitors. Check what is the difference between your restaurant offerings and your competitors offerings and if you find out some differences, that means you know where you are lacking and you have to take serious steps to improve the offers of your restaurant.
Check the economic factors which affect your restaurant’s performance
You should check the economic status of your restaurant and the country where you have your restaurant. Economic indicators should be checked according to recent trends, your segment and target audience which should be valid for 2 to 3 years.
Keep updated by watching news and knowing the regulations
You should keep updated by the recent development in the legislations those which are pending or not updated, because these things cause impact on your restaurant and your brand identity.
Improve technology of your restaurant
Improve your restaurant equipment and technology. You can improve your menu if you are correctly following the three golden rules for success i.e. speed, cost and quality.
Check operations
Staffing, set up of your restaurant’s production line and other operations of the restaurant must be checked first before deciding your menu.
Consumer research
You should check the brand elasticity according to your menu. One type of research study is TURF study, which means Total Unduplicated Reach and Frequency analysis. This study will figure out that how the menu impact the consumers

Ukuze Researcher
March 2016 , March 8
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Customers are the vital part of every business. Now every business wants to make them happy and satisfied. In hospitality industry there is bulk of restaurants serving. Customers have many choices to go and enjoy food and best services. In order to make your restaurant best choice for customers, you have to create a competitive edge. The easiest way to make your competitive advantage is to provide high standard services to your customers.
Derek Sivers had said:
"Customer service is the new marketing."
HOW YOU CAN GIVE BEST CUSTOMER SERVICE?
It is very important for every restaurant to serve customers and make them happy. Customer services deals with giving happiness and best customer care. It has great significance in hospitality industry because the restaurant business revolves around customers. If they are not happy, they will never come to your place, as they have many alternatives.
When a customer comes to your restaurant, he or she is your guest, you have to welcome them with a smile and make them feel comfortable.
Fix up their sitting arrangement and give them that place to sit which they want.
James Cash Penney has said:
"Courteous treatment will make a customer a walking advertisement."
Courtesy and politeness are very important elements of restaurant front line staff behaviour. The serving staff has to be confident and treat every customer as the only one. Weather your restaurant is the busiest in the town, but you can only retain it by making customers happy. We know that the key element which makes customer happy is good customer service.
Customers become happy if the manager or waiter pay attention to them. When a waiter attentively listens to customer it gives a good impression to customers and it can make a pleasant experience for them. Everyone wants to get the desired things before they voice for them. It feels really awkward when customers call waiters for serving again and again. Moreover it creates very bad impact on customers. Because customer is already hungry and the careless attitude makes them disappointed.
Try to help handicapped or old customers to let them sit at comfortable place. You may also ask them about carrying their bag but don’t make them feel uncomfortable.
A restaurant staff has to show a professional behaviour with every customer that come to your restaurant. Only smile and friendly attitude is not enough to deliver best customer service but they must be good at their job. They must answer all the queries of the customers and never say NO to them. The restaurant manager may visit to the tables to make sure customers are happy or to manage and respond complaints of customers.
TIPS TO PROVIDE BEST CUSTOMER SERVICE IN RESTAURANT:
There are some tips for restaurant staff to deliver best customer service:
- Always say welcoming and greeting phrases when customer enters your restaurant.
- Try to use worthy titles for customers.
- Present menu in a friendly way.
- Let the customer speak, don’t try to stop them.
- Listen carefully to customers when they are ordering.
- Repeat order to make sure you note it completely.
- Place the crockery from the right side first.
- Don’t mess up with plates and spoons.
- Serve food in a presentable way.
- Food pots should be clean.
- Serve food to the chief guest first.If there is no such guest, then prefer to start from women.
- Try to respond to customer’s demands quickly i.e. if they want any sauce or forks, give them immediately.
- Be friendly.
- Don’t let customers wait too much.
- If there is any mistake by your side, try to apologize quickly.
- Stay calm and admit your mistake.
- Keep confident body language and behaviour.
- Don’t make them feel to finish food quickly and leave the place.
- Don’t rush to collect cash.
- Clean out the table and then bring the bill.
- Try to wait for the cash, don’t make hurry.
- Meanwhile you can take suggestions from them.
- Say thanks to customer when they are leaving.
Good customer services are the best practice that makes your business profitable. If you want to retain customers, you have to provide best service to them so that you can make their experience a pleasant one, means you are sending your customers happy so that they come back to enjoy more. It is a very easy way to increase sales and generate more income.
Jim Rohn has said:
"If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune."
You will improve customer service by reviewing this website. We will provide you useful tips to improve it. Stay connected to Ukuze!!!!

Ukuze Researcher
March 2016 , March 8
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If you own a restaurant, then you must know better than anyone else about how you have to manage things because owning and managing a restaurant gives you a real tough time. If you do not manage well, risks are that you even might have to close you restaurants with high and heavy debts .Restaurants industry is not inevitable, you must understand each and every working part of your restaurant to operate, function and administer it well, whether it be human resource department, marketing department or the finance department. Firstly You must carefully analyze where you are investing your money and how much you earn on your investment because the money coming in and going out can be the first step in help you turning around your restaurant before it dies. Here are the few steps in helping you to save your failing restaurant
Financial review
You must carefully train your finance department to make record of each and every thing from the single customers orders to the monthly and yearly balance sheets and track the record of each and every thing that where it falls and where it costs high and how much your supplies cost and how much you earn on your investments and where it needs to be improved. bBecause a financial performance is the first and the best way to analyze why your restaurant is not earning more money because a restaurant can fail as the result of too little money coming in and too much going out or a combination of both. You must track the direction of your sales, cost of sales, and other large expenses to get a handle on where you need to work on. Once you have analyzed where your problem lies , you can move to the next step.
Storeroom review
You must keep a proper track of your store room because most restaurant fails because they forgot or are very careless and lazy to track record of their supplies that how much they need supplies and how much they already have which don't need to be purchased for their dishes, they don't bother to review their menu or customer preferences and the popular dishes of their restaurant and thus waste their money on unnecessary supplies.Not even knowing how much they paid for each supplies in the past. It is a clear sign of running a failed restaurant. You must keep a proper record of how much you need , because running out of stock of anything is totally unprofessional but ordering anything which you don't need is a huge waste of money. It should be responsibility for operating manager to keep full track of their storeroom about their supplies and manage it properly.
Food cost
Food cost and price also plays an important role in getting you more customers to run your restaurant, as the food price impact most of your customers preferences to choose their food accordingly. You can earn most of your profit through your food cost. You must know how much you are making on your each and every item of your revenue and it is also critical to healthy bottom line. Make sure that how much you charge on your each dish from your customers also cover the costs of producing it and you also get a healthy margin but don't charge too much on your dishes because your customers are not fool.Some of them are professionals and they would know that you are charging too much higher prices and will stop coming to your restaurant, other would be school students and they will not be able to afford such higher prices so you must have to be very careful about it, analyzing both of the things from your revenue generation to customers affordable prices. It will be better to choose your supplier wisely, if your food costs are high then you should consider reviewing your supplier list and add higher profit items with low food supply cost.
Employee engagement
Think right size of your staff because your labor cost is the second largest cost after food. Your employees are the key to your restaurant to run smoothly. Your restaurant's brand does not raise if your restaurant is filled with large number of people but it must be filled with right kind of people with right skills and personalities to provide greater service who will help you in earning more customers and profits through their dedication, vigor and absorption quality .Your must promote diversity practices in your restaurant to have a psychological capital because personal resources plays very important part for the employees to get engaged in your restaurant. And for this, you must provide them with the right kind of resources by keeping your employees’ morale high, making them feel valued ,to keep them happy properly training them and recognizing them, rewarding them on their good services will help you to earn loyal employees and you will see how your restaurant turn around .The employees who are not cutting it, need to be sorted out and if they don't improve must be replaced with better ones. A good manager must focus on human capital and do these things and they will see how their revenue rises through their loyal and dedicated employees.
Read online reviews
Read online reviews even if they are hurtful because you must know why your restaurant sales are declining. Reading what your customer thinks about you is the best way to get feedback. Few bad reviews does not mean that your restaurant have a problem but if every customer complaints about the same thing, then you really have a problem that needs to be solved to bring your restaurant back on track. Be sure to be responsive to the customers because if you don't respond, they will think that you don't care about them and you will miss a chance to get an honest feedback because customers won't respond you, if they feel you are not responsive.
Turning tables
If your customers wait for your tables daily, it will make your restaurant a big disasters because every customer is busy and don't like to wait and they will stop coming at your restaurant. When your restaurant is busy, it's critical to get people in and back out again, so that no one has to wait long. it does not mean that you should rush customers, but ensure they get seated and waited on quickly and that you stay on top of their needs throughout the meal. Clean and reset the table right away to make room for new customers, even if it means hiring additional bussing staff. The more tables you can turn during a dish, you will make more sales in a day. Because part of increasing restaurant revenue involves increasing customer volume throughout the day. And every customer who walks out of the door because of the wait to eat in your restaurant is a lost revenue.
If you need further help for turning your failing restaurant, don't forget to consult a great consultant to help you one of them is Bistoservices.com to provide you full assistance on running a restaurant.

Ukuze Researcher
March 2016 , March 8
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If you want your restaurant, to be successful you must keep your customers happy at any cost because a large share of restaurants is earned through the referrals of satisfied customers. You must continually struggle to make your customers happy and satisfied through improving food, affordable prices, quality service, perfect ambiance, discount offers, loyalty reward programs and membership etc
You must continually struggle to improve the customer experience and it should be the duty of everyone, from top management to support staff that the customer should enjoy a highly favorable experience each and every time the customer visits. However you may never know what drives your customer to visit you again and again, but you should do everything possible to improve your customer experience.First thing you need to do is to do a little research by asking anyone from the food service sector about their customer experience with them and what makes customers happy ,you will get a couple of suggestion ,taking this in mind ,apart from good food there are some other things which makes customer satisfied ,here are some of them, you should apply to know about them.
Train your staff
You must properly train your staff by being a good leader in a way that they should consider you as their role model and must follow your footsteps by creating an image of being a courteous one because a good leader should be the courteous.As it is one of the most important part and rule of the food service sector ,the customer would be happy as long as you are courteous to them.
In fact the best thing should be that you must hire the staff with the quality of patience and courteousness because experience can be gained but the quality of being patient comes within yourself so it becomes easy for the front line employees that when they are communicating with the customers they must be good listeners and very much patient, courteous while greeting, warm, having genuine smiles on their faces, neatness and tidiness ,must be sensitive towards children, handicapped and with senior citizens, quality of promptness, active listener ,sincere farewells etc but not limited to these ,there are many much more qualities that are appreciated by customers. So remember to ensure that your ground staff are trained properly to serve your customers with a positive attitude and disposition.
Knowledge about customers
You must know your customer properly to make them satisfied and to create a long term relationship with them and in today's modern world thanks to technology, it has become very much cheap to know your customer's want and needs and how he feel about your restaurant and what he likes and dislikes ,there are large number of options depending which one you like but all you need is to know a proper channel through which you can know more about your customer preferences and their expectations from your business. You must have your own websites and pages on social media to know about them.
Online means
Social media is very crucial marketing and engaging component in most industries nowadays. It will be particularly relevant to the restaurants industry to promote their page and sales through the social media by engaging customers with them. It will help in improving customer experience, developing trust and loyalty towards the brand and driving the brand advocacy.
Conduct an online poll about your restaurants and don't forget to take a feedback online as well as face to face ,surveys through emails.If you are really interested in knowing your customers, you just need a start,ways will be created automatically. Offer customer loyalty programs by giving discounts, freebies to the most loyal customers and the customer who gives you the true feedback and by rewarding them for their loyalty.
Some basics to engage your restaurant's customer on social media are that you should think like a customer that what would have attracted you and then plan your strategy according to it.
Marketing on facebook, Instagram and twitter are some of the best ways to know about your customer’s preferences. You must have to be actively engaged with them and answer their questions properly on social media to make them realize that you know how they feel and how much empathetic you are.
First impression
You must make a good first impression on them to make a long lasting experience on them .It is a cliché that:"you never have a second chance to make a first impression" Because once you have made good loyal customers, they will be your good marketing tool because they will also promote your business with them ,You can get more guests through their referrals,they will post online reviews and comments and will be dedicated to your restaurant's forever.
To conclude, you must choose to make your customer happy because it is not any alternative.

Ukuze Researcher
March 2016 , March 8
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Every business has its specific name and logo which reflects its vision and purpose. The marketing introduce a phenomenon called “BRANDING” which the activity is concerning with the design of logo, name, identity etc. In restaurant industry a restaurant is known by its unique name and its design. It means branding contribute to make a restaurant distinctive from its competitors.
BRAND IDENTITY:
It is concerned with the appearance and visibility of a restaurant. Brand identity can be defined as the visible elements that identify a brand and distinguish it from others. The visual elements of a brand are name, logo, design, colours, theme, tagline, slogan or mark etc.
What is brand identity for a restaurant?
Obviously restaurants are most known business with increasing competition. So it is very important to make your restaurant known to every person in the town. Here comes the brand identity, which plays a vital role in making a restaurant known to people.
The name of a restaurant always defines its food like “Pizzeria”, “Kabob”, “Sushi”, “Indian”, “ Chinese”, “Turkish”, “Italian” etc are some common words that are mostly part of restaurant name. If a hotel is giving poor quality food, yet it has retained and grab its customers it means it has a strong brand image and identity because customers never want to have a tasteless food but they will go to a high class restaurant just to show a class. This can also helps you to create customer loyalty.
According to a research:
Brand identity is concrete and appeals to the senses. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority.
“A brand is the way a business can be personified in customer minds.”
A restaurant can make its place in customers mind through appropriate branding and can attract potential customers. As hospitality industry focus on lifestyle, status and class, so it is very important for every hotel to brand itself to make its identity and make a high social status. Customers go to restaurants, not just to eat, but to feel and enjoy a class. They want to gain self actualization. So the visual images, brand name and taglines and design it with creativity. As Thomas J. Watson Jr said:
“Good design is good business.”
How to design a brand identity for a restaurant?
It is much difficult to design and make a good brand identity for your restaurant, but we know that nothing is impossible.
Here are some suggestions to build a brand identity for restaurant:
- Define the vision of restaurant clearly.
- Design the theme of a restaurant.
- Choose attractive colours to make the design of logo and marks according to the theme.
- Select different names for restaurant and then choose the one that match with the design.
- Differentiate your logo and design.
- Use characters i.e KFC and STARBUCKS.
- Use unique images and signs.
- Make an attractive brand look and feel.
- Understand marks like letterforms, word marks (MacDonald’s), emblems, pictorial marks etc.
Characteristics of good brand identity:
- It should be unique and recognizing.
- It should be culturally specific.
- It should be dynamic.
- It must attract customers and make an emotional attachment with them.
- It should be sophisticated and beautiful.
If you want to design your logo or to have a distinguished brand name stay and a strong position in the industry, we will help you in designing and altering your design, sign and logo. Stay connected to Ukuze for all such features.

Ukuze Researcher
March 2016 , March 8
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In every service business, it is very challenging to train employees and polish their abilities and skills. The same is the case with hospitality business; the most challenging issue is to educate the hotel staff. It is not so easy and simple to educate hotel employees.
From the moment when a customer enters in the restaurant, the employee’s duty starts from that time till he leaves the restaurant. So it is very important to provide the proper guidance and formal training to frontline staff members.
As employees are the backbones of a restaurant,so there should be training schools or training programmes for them. The abilities and skills invested by employees are more significant than the money invested by the owner.
Why training is necessary for restaurants???
The training is a continual function in hotels by which knowledge, skills and attitudes are transferred to others. Through this process, the unskilled staff is trained and taught in a very formal way so that they can learn the best practices and enhance their knowledge and polish their skills. It is necessary for hotels that when they hire new people for their restaurant, they should be properly trained so that they can be aware with culture, tradition, recipes, skills and knowledge about the hotel. To run a restaurant business smoothly, the key element is skilled staff and the management that can cooperate with the employees, to give the best output.
The training process is highly specialized which is designed by owners or the top management of the restaurant.
The basic steps in a training process are:
- Assess the needs for training.
- Make plans for training.
- Arrange and conduct the training programme.
- Evaluate the training process.
The first step is to find out why the training is needed. Basically it is needed when new members are recruited or when existing members have to be promoted. Then the next step is to make formalized plan for training. How when and what has to be taught to employees? Then the main step is to conduct the training programme and carry out the training. At last, the evaluation of the whole process is to be done, so that performance appraisal could be developed in future.
The main task of restaurants in the hospitality industry is to serve people: either it is about greeting or welcoming a guest, taking order or serving food, lodging or a mixture of these and other services. The significance of worker education and development in hotel business couldn’t be overstated, as every activity will eventually aim for guest satisfaction.
Employees in every aspect of restaurant business, from a waiter or dishwasher to executive and owner, influence the customer visit. Staff- customer encounters may went off track without proper training programme which affects your bottom line. Although Training programmes are expensive, but the benefits will always be more than the cost.
Benefits of Training:
The employee training has lot of benefits which are:
- Create job satisfaction and job recognition.
- Motivate employees to perform well.
- Make employees confident.
- Make opportunities for them to polish their skills.
- Helps workers to easily solve internal and external problems.
- Helps top managers to assess the performance of workers.
- Leads towards increased profitability.
- Reduce employee turnover.
The employee training has a vital role in creating satisfied and motivated employees. When employees are satisfied, they will automatically make customer satisfied. So you should have to focus on the training of your hotel staff.

Ukuze Researcher
March 2016 , March 16
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To improve the restaurant business, restaurant owners are always in search of new ways or techniques. Those new techniques can be used to increase the sales of the restaurant. Many restaurant owners appoint some advisors to increase the efficiency of their restaurant and to locate the problems if any. Bistroservices is one of the best restaurant services provider company which can also provide consultancy services for the restaurant, restaurant website development services, restaurant online marketing services, restaurant menu designing and printing services, restaurant portfolio services and many more.
Exterior and Interior design of the restaurant
Restaurant exterior and interior design is the identity of the restaurant. Restaurant must hire those designers which already have expertise to work for a restaurant. If you will purchase expensive items for your restaurant, then it will be costly for you but if you will hire some good exterior and interior designer, then they will use theme according to the brand identity of your restaurant. Ukuze also offers the consultancy services for the restaurants. Consultants will tell you what is best for your restaurant.
Customer service
If a restaurant has good services,then customers like to visit there. Customers looks for the best place where they feel relaxed and happy. If the services are not good, then they will not come again to the same restaurant. If restaurant owners hire some trainers who gives training to their staff, then the staff will be able to perform well. The training is essential for the staff, because after training they will know the basics of greeting the customers and how to serve them. Staff will know how to set the table, how to arrange the things on the table and how to serve the customers. Restaurant owners must offer the staff some bonus on their performance as this will improve their performance. If restaurant is clean, that means it has good staff. Washrooms of the restaurant must be clean as well because customers will think if the washroom is dirty so the kitchen would be the same.
Menu design
Menu design tells the customers about restaurant theme and its concept. Menu must have pictures of the dishes, as it will put good impression on the customers. Menu must have good quality paper and good design. Ukuze are offering menu designing and printing services. It is more cheaper to get services from a company like Ukuze, as this company is made to serve the restaurants in the most efficient way possible.
Research about the market and Competitors
Before making any decision about the design of the restaurant,the owner must do some research on the current market trends, competitors and customer’s choice. If customer don’t like the dish and you select it as a cover of the menu, then you'll not get good profit or may be possible that customers don’t visit your restaurant. It is necessary to know the likes and dislikes of your customers before deciding about the design.
Brand identity
It is the identity of the restaurant. The brand identity is essential for the restaurant to make it unique and look different than other restaurant. If you have a cafe then the brand identity must support the theme for coffee or tea.
Logo design
Logo is one of the most important thing in designing. Logo represents the company. Mostly restaurant have their logo, which they print on their disposable glasses, mugs, plates and other stuff.
Banner design for the restaurant
Banner is used for the promotion purpose. If you choose the good banner design and use bright colours in it, it will get the attention of the customers. Everything which have good design, captures attention. When we talk about restaurant design, then we must hire someone who has some expertise in restaurant designing either for menu, or for the logo design.

Ukuze Researcher
March 2016 , March 16
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Restaurant business requires a lot of investment and incurs a lot of cost in it. You are better familiar with the financial condition of restaurants. From the interior to the food items, everything needs to be perfectly managed, which obviously requires finance. So it is very important to have money in pocket before starting a hotel business. But this business has no end, the more you put efforts and money in it, more will be the growth.
With the passage of time, there comes lot of changes in economic, demographic and social environment of the country. The demands of people are increasing day by day, but the resources to fulfil their requirements are becoming scarce. To cope with this issue, you have to manage your business in such a way that it becomes efficient. To gain efficiency, you have to reduce your inputs and increase the output. Moreover, cost cutting is necessary as resources(capital etc) are becoming scant as compared to the needs of the people.
The best way to manage resources is to cut down the extra cost and useless expenses. To cut down the cost, it is very important to know the areas which are not necessary or where the expense is above limits.
In hotel business, the profit margins are very small and as compared to other businesses. It is not easy to run a restaurant business because it requires high cost and revenues are too low. For the survival of a restaurant and to make the business profitable, different cost cuttings techniques can be used.Here are some of them:
Increase Sales:
The best way to cut down the cost is to attract more customers to increase sales. According to a research, if sales are increased by 2%, the cost could be cut down to 10%.
Eliminate the unnecessary ingredients from recipe:
The easiest way to cut down the cost is to eliminate the extra ingredients from a recipe or use alternative low cost ingredients. The removal of unnecessary elements form a dish can save a lot of money. To practice this, you need a well trained chef.
Build relationship with suppliers:
The relationship with suppliers can also help to reduce cost.In case of tough times, you can call suppliers to help you. For this, you should build good relationship with suppliers so that they will help you in hard times. Moreover, they can give you discount or you may bargain on price with them. When you are loyal to your suppliers and ask for assistance in crisis, you can surely get it.
Use perfectly designed crockery items
You may put a big serving plate under a small food plate this will show little amount of food big one. The oval shaped plates can also be used because the small quantities of food look more. This will ultimately cut down the cost of serving big amount of meals. Try to use small size serving crockery.
No free meal for hotel employees:
Many times, restaurant offers free meal to employees.A large sum of cost is incurred in it. To avoid this, you can introduce discounts for employees on specific days, otherwise they have to pay for food like others. They should pay for their lunch.
Try to cut down electricity and gas bills:
The proper lighting in hotels is necessary, but it requires too much electricity. To avoid electricity bills, you may allow daylight to enter into restaurant or use savers. Try to avoid heat producing equipments away from the air conditions as they may reduce the efficiency. Try to clean the holders and lights. Don’t use automatic system because it needs to pay heavy bills. You may use ventilators to let fresh air come inside the halls. The gas bills can be reduced if you wisely manage the cooking system.
Try to reduce labour cost:
The main problem that every hotel is facing is high cost of labour. There are lot of expenses like recruitment expenses or training expenses. To cut down the recruitment expenses, you may use internet to advertise the job openings. The training cost can be reduced if you offer an annual training programme, then a quarterly one. Moreover, you have to pay incentives and bonus to employees.The labor cost should be managed properly.
Try to optimize your online presence:
The advertising on online channels like Facebook, Google etc are much cheaper than television or newspaper. The web presence of a restaurant helps it to reach people sitting in homes, offices or universities.
Try to reduce wastage:
Now a new industrial concept is introduced which is “Zero Wastage”. One of the best ways to reduce cost is to recycle the waste products and reuse them. You may recycle garbage and produce gas from it, this will also reduce the gas bills. In addition, you can train employees to avoid wasting materials while cooking. This will not only cut down the cost, but also help you to innovate new ways to reduce wastage.
These are some of the tips to reduce cost. We will bring more suggestions for cost cutting. Stay Connected To Ukuze!!!

Ukuze Researcher
March 2016 , March 16
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A restaurant is always concerned with different marketing strategies to increase the business by gaining customers and providing best services. Here, the first and foremost thing is how to attract and gain customers. The online marketing is the best way to do this.
Importance of online presence for restaurant?
In 21st century, the internet is the quicker and easiest mode to attain customers.Due to which, many restaurants are becoming successful. The best way to introduce a restaurant to public is internet. It will help restaurants to create online presence and let customers know about venue, menu, discounts, offers etc.
Internet is the best tool which can help restaurant to do different tasks like order management, order placement, communication with customers etc. The information can easily be provided if a restaurant carefully optimize its online marketing tools. The best way to attract your customers is to use searching tools. There are different ways to expand restaurant online existence which are:
How to build links on websites to improve online marketing?
Building inbound links to a restaurant’s website is significant for both referral traffic and search engine optimization power. That is why it is useful to build and highlight links on a restaurant website. There are many opportunities for your restaurant to list its name, address, contact number, working hours, menu, ratings, reviews, photos, Facebook address, twitter address and most important, website!
Either you decide to endorse your certified brand site or a customized site, creating a link to your home page may help your restaurant in more than one way. You can not only increase brand awareness and brand image to local people, but also build an online citation. The brand awareness and brand image is the basic phenomenon to build brand loyalty.
How to optimize Social Media Marketing for restaurants?
Social media is now the most influential type of communication that let you interact with guests and potential customers around the world from a single platform within seconds for restaurants. It is a key component that affects organic search ranking for your restaurant. The hotels that practice this strategy, get lot of benefits in terms of profits and online presence.
Have your restaurant design special events regularly that include these things?
Special deals in happy hour?
Live music arrangements on special days?
Discounts for kids and old age people?
Buy one get one free offers? Etc
If it is happens, it shows your hotel is ought to have its own social media profile to display its personality. The social media channels are:
Facebook:
It increases the hotel’s organic listing, creates brand identity improves brand repute and allow hotels to present distinctive offers. The basic need here is to create, design and optimize your own Facebook page with tailored content which should be based on keyword research so that every restaurant is capable of enhancing its customer base, customer engagement and customer loyalty with its restaurant.
Flickr:
It is basically a photo sharing place by Yahoo that allows you to boost traffic to restaurant website. It is a website by which you can make your business discoverable by the help of image search. On Flickr, you may tag the images below a specified category which not only support in SEO, but also results in increased rankings on Internet through clicks from the pictures-sharing websites.
Blogging and Content:
A restaurant may use online content and blogging to make good web presence and enhance search engine optimization. You can hire best researchers who will help you to make blogs.
Reviews:
The increase in number of reviews for your restaurant is very important because most of the customers read online reviews before going to a new restaurant. These review channels are considered as vital part of algorithm by search engines. It consists of both social media sites and various review sites.
Response To Comments:
It is significant to respond to every comment. We are human beings and it is natural that the bad experiences create criticism so all negative statements are to be handled in a very thoughtful and unbiased manner. The people who give negative comments may become loyal to you,if treated well. Make sure that none of your customers are mistreated and take their comments seriously.
The restaurant business is widely spread around the world. It is very crucial to manage it well. Stay connected to Ukuze to get more useful information!

Ukuze Researcher
March 2016 , March 16
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The fast food industry is increasing trend. The demand of fast food industry is growing day by day. With the changing lifestyle of people in USA, more people are transferring towards fast food industry due to their eating habits .With a high advertisement of Fast food industry ,people have a lot of choices of fast food pattern and restaurant. The main purpose of this content is to make restaurant managers aware about the importance of customer’s loyalty towards their restaurant among other restaurants and how it can help their restaurants to become more profitable . Additionally, it is also important to note that what should restaurant managers do make their customers more loyal towards them, as it will also help them to make their restaurant more valuable and will also help them in getting a competitive advantage.Bistroservice.com is a great consultant for making restaurants more aware about how to create loyalty among customers for their restaurants.Different customers prefer different things in restaurants like food quality, service quality, environment, price etc so every restaurant managers must try everything possible to achieve the customer’s loyalty.
Do not lose loyal customers at any cost
Customer’s loyalty has turn into the key tactical objective for many service business, as well as restaurant businesses. Restaurant owners and managers must recognize that loyal customers are very much valuable and provide them a big deal and profits to them more than just informal customers-even if those occasionally customers. So it must be kept in mind that not to lose the loyal customers, because they will help in gaining long term profits.
Loyal customers are great referral customers
A loyal customer is a customer who repurchases from the same service provider whenever possible, who continues to recommend and who maintains a positive attitude towards the service provider (Bloemer et al. 1999, ).A loyal customer will even refer to other people like their friends and family to purchase from your restaurant over another restaurant.
Competitive edge can be attained through loyal customers
Current years have exposed an increasing importance in customer loyalty. The globalization of competition , and advancement of information technology have improved customer attentiveness and formed a position where continuing achievement is no longer realized through optimized product price and qualities. Instead, companies construct their achievement on a long-term basis. Loyal Customers provide predictability, safety and wealth in the business. Increased loyalty can significantly increase earnings in the service industry restaurants (Reichheld 1996,).competitive edge is one of the biggest advantage that can be attained through loyal customers. So making loyal customers happy through different gestures should be done to retain them like giving discounts and membership cards and be responsive to their complaints and queries to them even if you are right and they are wrong.
Organization that have achieved customer loyalty have a big competitive advantages . Today with the markets receiving extra competitive advantage and the good working environment experience constant positive change, that’s why marketers need to identify those factors which influence customer loyalty.
Customer loyalty is more important than customer satisfaction
Customer loyalty is one of the main factors for retention of customer. Organization should focus on the customer loyalty rather than customer satisfaction. customer satisfaction is one of the factor through which customer can move towards other industry but when customer becomes loyal then they make commitment with industry to buy product again and again in future .Loyal customers are the completive advantage of the firm.

Ukuze Researcher
March 2016 , March 16
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Many restaurants wants to define their unique identity so they can differentiated from other restaurants. If you start a new restaurant, then you have to conceptualize from the branding to the silver ware of your restaurant. Here we will discuss about some authentic methodologies for both mom and pop startup and multinational restaurants. When we talk about restaurant turnaround, restaurant design etc that means we talk about restaurant concept of development. Concept is more important for the restaurant design. There are many things which we can count as restaurant like design of the restaurant, market, competitors, emerging trends, research, brand evaluation strategies, supply chain, restaurant brand portfolio conceptualization and many more. To decide about the brand portfolio, you need to include as many people as possible.It must not only have interior designer and architecture. Prototype can be expensive or can be cheap. The concept about the restaurant must be clear and innovative and trendy.Decide personality for the brandBrand always have some personalities for their promotions. A famous person who is known for singing, sports, or for acting. This decision should be taken before the final design of the restaurant.
Uniqueness of brand
Make sure that the brand design and identity you define for your brand is unique. It must be differentiated from the other brands.
Positioning of the restaurant brand
Here the emphasis is not on the perfect brand, but emphasis is on the only brand. It means choose a market where no one is there for competition. By following this concept, your brand dominate the market.
Restaurant’s Tableware
The silverware which you use in your restaurant has its importance. If the silverware is light and cheap, this gives bad impression of your restaurant for the customers. It is the big reason that mostly big restaurant use good quality tableware.
Uniforms Restaurant’s staff
It is a good idea to hire some good fashion designer to design the uniform for your restaurant. If your restaurant is multinational chain restaurant, then employee in every restaurant represent the brand identity of your restaurant as a brand ambassador.
Ventilation system in a restaurant
Restaurant must have proper ventilation system. People don’t like to visit those places where they find smell. There must be a concept in your restaurant design about the ventilation issues.
Bathroom design and brand immersion
The bathroom of the restaurant must be clean and neat. If the bathroom of the restaurant unclean and untidy then the customer will think that how their kitchen would look like. So at the first place, design a bathroom which is easily accessible for the customers and it must be clean.
Menu design of the restaurant
The most important part which is a marketing tool as well. Menu must be design according to your restaurant concept and theme. For menu design you can hire some restaurant consultancy company like Ukuze, as they provide restaurant menu design services, restaurant menu printing services, restaurant marketing services and many more.
Restaurant lights arrangement
Lightning is specialized area of design. Restaurant must have a combination of light and bright lights. Lights help to capture the attention of people. Like a bug buzzing around a bulb, because the light attract the bug. Light has huge impact on mood and money! According to some physiological study, red light makes you feel hungry and bright light captures your attention. Low light makes you feel relaxed.
Restaurant Acoustical design
Restaurant has something for all our senses like taste, smell, and touch and for hearing. That's why restaurant have brands, guitarists, pianos in the restaurant for music.

Ukuze Researcher
March 2016 , March 16
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In modern era, restaurant business is flourishing and achieving success. There are different ways to increase the revenues and profits of a restaurant through increased customers and sales. The best way to attract customers is by designing an attractive website that contains all the useful information about the restaurant. We have previously discussed the website design and its role in restaurant victory. It is not enough to design a website but it is very important that your hotel website appears high on Google.
There are many tools that can be used to make website appearance on Google. If a website rates higher or appears above on Google it means it will increase the customer traffic. To increase the traffic on a restaurant’s website, this is a process known as “Search Engine Optimization” or “SEO”.
What is SEO?
“The process that increases the number of visits to a website.” In restaurant business SEO is a method for people to locate your restaurant. When a restaurant needs to increase its business, it may optimize website to gain traffic.
Duane Forrester had said:
"On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics."
The main concern of every business are “Customers”. When a restaurant has a website and customers visit it before going there physically, then the website is creating experience for potential customers. If the customer is attracted by your website, he will be excited to visit the restaurant too.
The important aspect that makes your website appear on Google is the content of website. The content has great importance in making and designing a website. The main issue is to keep in mind what customer wants? Which type of content a customer is searching for? The quality of content also improves the position of the hotel website on search engines.
All searching websites Google desire to give the best material to their readers i.e customers want to provide the best content for their users. When a person searches for any problem or any topic on Google, it is Google’s duty to assure the content is useful and the website is reliable source.
Branding also play an important role in SEO. If a brand has a famous identity and a strong image, people may easily trust on its content, which is a good sign. A well known brand is place on top on every search engine. It is a marketing technique to make an attractive and repeated website experience.
If a lot of customers recognize you by your name, there will be a chance to have higher position on search engine. One of the main concerns of every restaurant which have websites is the reputation. A well reputed restaurant is preferred by the customers.
Every hotel is finding ways to maximize its customer base and get more sales via digital marketing. They have to concentrate on local search engine optimization (SEO) due of its confirmed capability to increase sales of restaurants.
Moreover SEO develops a hotel position in search results and keep restaurant in front of viewers.At the time when they are busy in finding and looking forward to visit a restaurant to have a lunch. It is necessary to incorporate local SEO as a systematic process of whole marketing function.
There are different ways to improve the SEO of restaurant websites. We will bring it to you. Stay Connected to Ukuze!!!

Ukuze Researcher
March 2016 , March 16
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Good word of mouth plays an important role in the success of any business, whether big or small because good word of mouth is an unpaid advertising and spreads a positive marketing message from person to person.For restaurants, its importance can't be ignored because restaurants or fast food industries can seek good word of mouth not only from their good food, but also from their services and other important things like ambiance, etc as well.
All you need is to just make a good impression on your customers.For that, you have to make an effort for satisfying your customers, because it has been observed that people trust their friend’s suggestions more than the expert advice.So when you make a one satisfied and happy customer, next day you will see three-four more customers with them, because word of mouth can make or break your restaurant.Also,it is one of the most strongest marketing techniques among consumer world.Bistroservice.com is a great consultant to provide you good marketing techniques on how to get a positive word of mouth.Be sure that you make a good impression on your customers for inviting more customers .Here are some of the marketing strategies for helping you in making a good word of mouth.
Invite more customers
The first thing you have to do is to invite customers in your restaurant with the aim of making more customers.For that, you have to be creative by advertising your restaurant more through your discount, membership, coupons, get one buy on free offering strategies and much more than this Once they start to come in your restaurant, you just have to impress them by providing them outstanding customer services and through the quality of your food.Impress them by doing something above and beyond the norms for your targeted customers, because once you have made a good impression on your customers, they will recognize that outstanding services and will share it with their friends and family. In return, you will get a chance to invite new customers and retain your loyal customers.
Satisfied workforce
Make sure to satisfy your work staff along with your customers because if you are not treating your customers well, they will become lazy, make mistakes and will also stop other talented people to work in your restaurant.But if you also keep your employees satisfied and happy, they will refer it to other talented people to work in your restaurant as well and will also work in your restaurant with dedication and will look forward to work in your restaurant every day.
Core competencies
For spreading a good word of mouth, you must have to be creative enough.Because customers want something new every day, they love changes. Provide your customers with great food, theme that attracts customers and which other restaurants do not provide to them. Look at KFC and McDonalds strategies, how they have created their unique selling points and are standing out in the market till now. So you must struggle for creating the core competencies for your restaurants and make the customers happy.
Promotions
Promotions and events of every kind plays an important part for spreading a good word of mouth from customers. Lets for say that you are offering a new menu release promotion party on half price, nothing will excite customers more than to save money if they are getting a chance to eat out on half price specially if they are getting a quality food and services with it.If they return satisfied, they will also refer it to their friends & family that "this restaurant is providing very good food on half price, you must try it" and this can make such a huge impact on gathering a large amount of customers on your door so make sure to build the word of mouth through these kinds of promotions.
Positive Feedback
Getting a positive feedback also plays an important part to expect repeated customers or to improve your business in order to expect a good word of mouth .So be sure to take a feedback from customers through feedback form or any other kind of feedback procedure because if there is anything bad in your restaurant's feedback, you get a chance to improve it and impress your customers. Customers will remember this gesture in a positive way that this restaurant really vales customer’s opinions and will become your repeat customers.Not only this, the satisfied customers will spread the news on social media as well and soon you will see your restaurant booming in a short time!

Ukuze Researcher
March 2016 , March 16
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Every business needs to earn daily profits to be successful and profitable.In the service sector, like restaurants, you can use different strategies and tactics to earn daily profits because it is one of those businesses in which you can directly communicate with your customers, so you have more chances to get knowledged about their likes and dislikes but the one universal thing which attracts customers in every corner of the world is getting things on discounts.Everyone works hard to earn money and want things on less prices, so when you offer them food on discounted prices, it has been observed that the probability of sales increases in restaurants and you are likely to get their attention more than on usual prices. It is a quick way to draw people in your restaurants and will not only increase your sales, but will also improve your restaurant's reputation and your restaurant business will become successful. Here is a list of benefits that you are likely to get through providing discount offers to customers.
Customer attraction
Providing discount to customers is a great way to attract customers because people prefer buying things on sale rather than on usual prices.If you are offering a dish for $20, not everyone will be willing to buy it, but if you add a word discount with it, you will notice a margin increase on that dish. Because discount serves as a mean to attract more people to you. If your discount price is only for limited days, mention it well through your advertising media channels because people will rush to purchase that discounted food and you will get more customers in your restaurant. Your store will experience more traffic, and make sure to serve them well and be careful to turn around the tables timely!
Consider profit margin
But before you hurry to offer discounts to the customers, make sure that you will still make profit for the extra orders coming in and analyze before offering discounts about your current profit margin, breakeven point and markups and how it will affect your profit margin and sales target.First make a marketing plan about how you can encourage new customers to come in and the regular customers to become the loyal one through discount offering program.Considering this, calculate the best alternative discount prices and choose the best which will earn you more profit by comparing the competitors price and discount your prices in that month or time of the year in which you notice that your sales become low, review other options for promoting sales offers without reducing the price. These things must be kept in mind before offering your food on discounts.
Get one buy one
Now coming back to the discount context, it is not necessary that you only have to offer them discounts only with the discounted prices or a percentage discount, you can also provide them different kinds of deals like "get one buy one "deal in which customer can get one dish free with the other one. It will help you in increasing the size and value of customer orders and may also help you in moving stock which may be needed for clearance item. And will also helps you to purchase stock at reduced prices. because when there are guests coming into people's houses,they will prefer to buy that "buy one get one" deal.
Free more storage
Discounting offers also enables you to free up room in your store or may be a quick way to unload inventory because unlike durable items, there are some perishable items which don't stay long and expires in a short span of time and may create smell in your storage or fridge so during discount period, you can offer them that items at very low cost, hence making extra profits.
Customer loyalty
Not only this, people may also think to switch brand and may also choose your restaurant over your competitor. When you offer them discount at the very beginning of opening restaurant, it also becomes easier for people to try a dish at discount rather than paying at full price.If you succeed at attracting the first time buyer, you may also become able to increase your customer base for the long term.People may also purchase other items that are not discounted along with the discounted dishes.
For more assistance in restaurant matters, Bistroservice.com is a great consultant and provides full assistance in making restaurants and help in restaurant related matters.

Ukuze Researcher
March 2016 , March 16
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Restaurants usually follow some trends and these trends are famous in people. The top trend list for food, nutritional products and beverages are compiled by Global Food Forums. According to information which is gathered from different sources of USA and Netherlands, the following list has been given.
The food about which you will hear in future are:
Cooking food from waste or unused food
Around 70 billion pounds of food is wasted each year. To save the food from being spoiled or wasted, it is better idea to use it. In this year, many people are looking to improve this situation by using the unused food to create a delicious alternate dish. For this purpose a community of chefs, food experts, farmers and members of food societies are working.
New Popular dish Poke
Poke is a Hawaiian dish. It is quite famous in various restaurants. According to new food trends, this dish will earn more popularity. This dish is made up of Tuna fish, it is usually marinated in sesame oil and soaked in soy and then served with seaweed seasoned rice.
New Savory yogurt trend
The savory yogurt is a new and famous food trend. People like to have yogurt with some different flavours according to their choice. Like, A dairy Blue Hill provides different flavours of yogurt, they have launched a line of vegetable flavoured yogurt, fruit flavoured yogurt, squash flavoured yogurt and many others. Before applying these trends in your restaurant, you must consult about it with your food experts or senior food consultant. Ukuze are one of the best restaurant services provider which provides services like restaurant consultancy services, restaurant menu designing and printing services, restaurant website designing services, restaurant web designing services and many more.
Algae based foods
Although people were using algae in their food in old times, but this trend is back again. Algae based foods can be dairy products, food thickeners, sushi, gelatin, ortoothpaste. These foods are considered to have nutritional value.
Black raspberries
Raspberries are antioxidants. People nowadays are usually looking for food which is good for your health. Antioxidants food is helpful in removing those oxidizing agents which harm your body. According to some research, black raspberries contain three times the amount of antioxidants than red raspberries.
Sports drinks made from natural ingredients
The soft drinks usually have sugar, colours and artificial flavors in it. People nowadays are turning their attention towards healthy food. Sports drinks do not have the artificial flavours and sugar which affect the body.
Baobab fruit
A tree named Baobab has a fruit which is quite famous. Its species are from Madagascar and mainland Africa. Quinoa is also getting famous because of its high nutritional value. Baobab fruit is high in vitamin C.
Moringa tree
This tree is native to Africa and Asia. This tree is useful in many ways. It is drought resistant, good for the global warming and it can purify water.
Water from tree or fruit
There are different waters which restaurants use for their customers. Like coconut water, maple water and birch water. Upcoming water can be pine water or peach tree water etc.
All these trends are helpful for the restaurateurs who want to bring changes in their restaurants. Make sure that the change which you want to bring in your restaurant must meet with the demands of your customers. Customer is the boss of your business, so follow the feedback from your customers to upgrade your restaurant’s food.

Ukuze Researcher
April 2016 , April 13
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Any business need promotion for it’s fame. Restaurants also need some marketing techniques and ideas for popularity. It is easy for you to do marketing for your restaurant. You can do marketing by offering testing cake of your restaurant for free to customers. You can send an email to your potential customers, in which you can show the menu which your restaurant offers. Many restaurants are taking advices from some experts who knows secrets of restaurant success. Ukuze is one of the best restaurant service providers who provides services for the restaurants, like restaurant online marketing services, restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant consultancy services and many more. If any restaurant celebrates some special occasions like christmas, Easter, Halloween etc then people feel existed to visit there.
Getting the attention of the customer
If a restaurant hires some good writers who writes some good articles, reviews, and stories about your restaurant, then it will be helpful to get more customers for your restaurant. Customer usually believe on their reliable sources to trust someone. If some people like to read any article writer then they will definitely read his review about your restaurant and will also think to visit your restaurant.
Use your website as marketing tool
Promote your restaurant business wisely by your website. If your restaurant does not have a website, that means you may lose many potential customers. A website which also support smartphones can be beneficial for your business. People usually search on google to find the restaurant to visit. Mostly people like to search through their smartphones as nowadays smartphones are a basic need. People can easily interact with their friends on smartphones and search easily the place location etc on their smart phones. It is necessary for your website to have information about location, menu, etc. so people can get all the essential information from there.
Redesign the menu of your restaurant
Menu is the best tool to sell your dishes. If that tool is inappropriate, then definitely no customer will pay attention to your menu and its food list. You may lose your potential customers if your menu is boring, ugly and outdated. Well written, up dated, consumer friendly menu can get attention of customers easily.
Keep your restaurant by keeping your potential customers
The regular customers of your restaurant will give you more than one third revenue. It is important to have their reviews about the dishes, design, menu items and services. They also help to grow your business by word of mouth techniques. To increase the profit, you need to increase the number of old customers.
Organise events for your restaurant
To promote your restaurant business, you need to organise events for your restaurant. Those events will attract the masses to your restaurant and if they feel satisfied at your restaurant, they will become your regular customer. Events can be parties, business meetings, live music shows, comedy shows and many more.
Increase the price of your most popular dish
After doing research in the market, it is good to increase the price of your most popular food item in order to get more profit. Also suggest the cashiers and caterers to read the menu to the customers and help them to give idea to select side dishes, desserts. By doing that, you will increase your sales and earn more customers.
Market the delivery services
Tell your customers about the services which your restaurant is giving. You can market these by giving flyers, or announce it on your website. Some people like to shop from their home. It is an option for your customers to shop online.
Use email marketing
Email marketing is another marketing technique. You can send email to your potential customers and also to those who have interest in dining out and like to eat at different places. These emails must have information about the location of your restaurant, menu of the restaurant, price of the food items etc. Recently, email marketing is another best way to promote your business.

Ukuze Researcher
April 2016 , April 13
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Innovation is a latest term that gets fly everywhere now a days, almost to that level where it has missed its true sense. In a restaurant let’s suppose if every new meal in the menu, latest art of cooking food or modern technology or unique interior design is publicize as the most modern ever, then:
What actually is innovative or creative?
Now we will let you know what are the creative and innovative ideas for the fast food restaurants. These ideas are not only inspiring and creative, but they are very significant to improve your restaurant status and business, and these ideas will drive you to ultimate success.
The fast food restaurant business depends on various factors include marketing, managing, menu designing, customer satisfaction, suppliers, labour, location and design. The design of a restaurant needs lot of research and expertise because it is very important factor. It further includes elevation design, entrance, exterior décor, interior designing and lighting.
Fast Food Restaurant designing is not only about fixing up and organizing the tables and chairs but there are lot of things that have to be arranged and designed while designing a restaurant. The restaurant management often face troubles in designing a fast food restaurant. There are different matters which have to be tackled while designing a fast food restaurant like planning, designing, organization, size and layout. Layout designing is the most important element for every hotel.
The fast food restaurant concept came from the USA and has now spread worldwide. It is explained in various research that the focus of fast food chains are speedy services, the food that has low cooking time can be include in fast food and usually served with soda or cola drinks. The fast food restaurants mainly use semi cooked or pre-heated ingredients to decrease the cooking time. There are usually deals in the menu of fast food. The meal is usually present in dine in or offered as take away.
According to a research:
Fast food restaurant may be like a stall, a booth, a stand or kiosk, usually has no shelter, sitting or might have exterior or interior dining area. The fast food restaurants have usually simple furniture such as benches or may be simple chairs or tables . The colour selection also matters while designing a fast food restaurant. The colours that are usually used in fast food include red, orange and yellow.
There are few elements of Fast Food Restaurant Design:-
Shades and Lighting:
The light can be employed for designing and creating different ambiance in the restaurant. Different shades and lights can provide and present attributes to the gaps. The shades influence the mood of guest. The bright light may make people happy and darkness may depict sadness.
The fast food restaurants should use bright lights. There are different source of lighting that can be used in a fast food restaurant like lamps, bulbs or daylight. The lighting should be energy saving, provide visibility at night and can manage brightness.
Colour Selection:
There are many factors that influence the designing of a fast food restaurant design. The colour selection is also an important factor. The lighting and colour influence each other. Colour in designing may transform the heat because dark colours absorb heat while light colours reflect. In fast food restaurant, the colour selection needs attention because the colour should match with the theme of the place.
Selecting Material:
While designing a fast food restaurant, the main thing that should be kept in mind is that if you use the similar things everywhere that will not bring the creativity. Try to use different material so that you can easily differentiate the restaurant portion. The dining and the kitchen counter should look separate from each other and this depend on the material that you are using on walls like finishers. The material use on floor like tiles, pebbles, slates should also be chosen according to the theme.
Exterior Design:
The outer look of a place is directly related to the perception of the customer as it creates a first thought about the place. Exterior design of the building has a direct relation to the perception of the customer and visually gives the first thought and general idea about what is happening inside, also reflect the personality of building, and all these can have direct effect on the restaurant success. The exterior designing have various types like the sitting arrangement in front of the restaurant or the designing of façade, parking, gardens and green belts or the name and logo on the exterior wall and entrance.
Interior design:
The interior of a fast food place should be attractive and vibrant because people want to enjoy while eating. The interior includes the paintings, art pieces, furniture, wall hangings, window and door designs etc. There is too much creativity needed while designing the inside of a restaurant. There are designers who can make the designs for your restaurant and help you to fix everything in a very presentable manner.
Fast Food Restaurant Layout:
In a fast food restaurant, layout has a great importance so it has to be planned well. The good layout design will help you to build a smooth and direct flow of all the components like food, services etc. there should be no hurdles for the supplies and the ware house, kitchen and refrigerators should be managed properly.
These are some of the innovative fast food restaurant designing ideas. If you want to start a fast food business, or you need any consultation for your running fast food restaurant, you can contact to Ukuze. We are just a click away!!!

Ukuze Researcher
April 2016 , April 13
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Marketing is an essential part of the business. Restaurant marketing is not the same as before, it has changed a lot from previous years. Internet has changed the marketing techniques for restaurant and other businesses as well. Recently, people don’t check the yellow pages to check any information instead they check the internet. People use search engines and some consumer review sites where they will find the best restaurant for them. Customers like to visit those restaurant whose information is available online. If a customer will see the menu of the restaurant on any website, then the customer will feel more relaxed. When customer will see the menu card online on the website of any restaurant, then they make their mind for some specific dish to purchase. You should not consider the word of mouth marketing old techniques and consider some new marketing techniques too in which internet marketing is included. A good restaurant owner takes advantage of all the opportunities provided by the internet. For assessing the position of your restaurant amongst other restaurants in your town, you have to search on google for your type of restaurant and also the location of the restaurant to see what results you will get. In this way, you will know that what is the rank of your restaurant and in which google page your restaurant’s website resides. Now, here you will assess that either the potential dinner choose your place or they will give preference to your competitors. Ukuze is one of the best restaurant services provider which offer services like restaurant online marketing services, restaurant menu designing services, restaurant website designing services, restaurant web development services, restaurant consultancy services, restaurant menu printing services and many more. Following are the marketing tips which restaurant can adopt to promote their business.
Keep the restaurant up to date
It is necessary for the restaurant to keep it up to date on current trends for the restaurant, current statistics, facts and figures. By keeping the restaurant up to date will help the restaurant to analyse the restaurant marketing plan. Have you ever try to check how you market your restaurant? Have you ever position your restaurant in different way?
Must have functional website for your restaurant
The best way to earn more customers for your restaurant is by creating the website for your restaurant which have all the essential information which a customer want to know before visiting your restaurant. Try to locate your website in high rank on the google page so the customer would prefer to go to your restaurant rather than to visit your competitors.
SEO practice is must for the restaurant's website
Many companies want their website to come at first page in google searches. For this, the company hire some SEO experts or some companies which provides seo services. In this way those companies will come in high rank on the first page of google and those companies have the high chances to get the customer as customer usually picks the first link as they think that it have high page rank so it has some quality. Ukuze provide online marketing services including SEO services for the restaurant owners.
Get reviews from local food bloggers
By getting the reviews from the local food bloggers in return for free meal, you can get some good promotion for your restaurant.
Check the reviews sites regularly
Reputation comes first when talk about restaurant, so keep checking the review sites and check what people are talking about your restaurant and take it seriously. Thank people and try to resolve their problems positively.
Provide online reservation tool on your website for your customers
For the convenience of your customers, the best way is to provide the reservation tool on your website, so people can easily reserve their tables on the restaurant by paying online.
Email and social media presence
Try to present your website on social media and send the emails to your potential and loyal customers for the marketing of your restaurant.

Ukuze Researcher
April 2016 , April 13
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Menu development is the basic function of a restaurant. When a hotel is not frequently analyzing what it offers to its customer and how much of its food is selling, there is high risk in the business. The trends in restaurant business is fluctuating every day. The hospitality and restaurant industry face an ever-changing situations, as the tastes and expectation varies from customer to customer and obviously ways to cook a particular dish varies and alternative ingredients are being used to cook the similar dish. So the restaurant employees should be aware of the changing trends in the taste and preferences and the desires of their customers.
The menu of a restaurant is not only a list of meals and prices, but it is now becoming a marketing tool for restaurants. It shows the theme of the restaurant, so it has to be designed carefully. A successful restaurant is the one which has the best menu. It is a document that shows the concept, special offers, signature deals etc.
A hotel menu has three basic parts:
Description
Arrangement
Prices
Description:
It is the major part of the menu. It includes the name of food items and the ingredients. It should be kept in mind that you have to describe you food items precisely that attract the customers. Sometime a single ingredient clicks a customer and he orders the food just for that specific ingredient e.g. Olive oil is an attractive ingredient for a diet conscious customer.
Arrangement:
The arrangement of the food items is helpful for the customers. You can make different categories in the menu and place the food items in those categories. You can make lunch and dinner menus. There are different categories in a menu i.e. Starters, Entrees, Salads, Specialities, Desserts, Drinks and Beverages etc. The arrangement of the dishes can increase sales of the restaurant. Moreover, customer feels comfortable to select the dishes.
Prices:
Besides food items and their description, the prices of the dishes should be clearly mentioned as it is convenient for the customers. You can decide prices by calculating the cost of preparing food.
There are different types of menus:
Daily Specials
Happy Hour
Kids Menu
Menu for 60+
Catering Menu
Lunch Menu
Brunch Menu
Buffet Menu
Vegetarian Menu etc.
The daily specials include different food items on particular week days, i.e. Meat on Monday etc. The kids menu has healthy and colourful food items like desserts or shakes. You can add small or junior burgers to kids menu because children eat little amount of food. You may design a separate menu for old age customers like sugar free food items or dishes having low cholesterols etc. If you are offering catering services, you may design a separate menu for it. The brunch menu is usually designed to attract people towards your restaurant. Besides regular food item, you have to introduce some new dishes to make changes according to the fashion in restaurant industry. You need to be creative while bringing new items to your menu.
You may get different suggestions in the following ways:
Get Ideas from customers.
Allow your chef to create some new dishes. You may taste it yourself or present to you customers to taste.
You can consult any magazine.
You may pick new ideas from the trends like healthy eating or low priced menus etc.
Optimize or modernize your cooking methods.
When you have created new ideas and decided to make a new dish or introduce it in your menu, you should have a comprehensive planning to execute the procedure to make that food item. The planning may include the cost of the dish, ingredients needed, method to prepare, time to cook food etc. Before adding the new item to your menu, you should have to make changes to it by getting feedback from customers.
We will bring some more ideas to develop and redesign menus. To get more ideas, stay connected to Ukuze!!!

Ukuze Researcher
April 2016 , April 13
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Restaurant business needs some strategies for improvement. Every business needs time, effort and finance. Restaurant business also need all the three things. The business which gives more profit is considered as a successful business. Restaurant owners like to invest on restaurant business but they are uncertain that they will get profit or not. The restaurant can reduce the cost of food distributor to gain profit.There are some strategies which surely help restaurant owners in creating more profit. The profit is increased when a restaurant gets more customers. Marketing is a very useful techniques to get extra attention from customers. Ukuze is a company which provide services in restaurant menu designing, restaurant marketing services, restaurant menu printing services, restaurant website development services, restaurant, web designing services, web design portfolio services, professional web design, restaurant consulting services and many more.The strategies will tell you how to increase the number of customers in your restaurant.
Availability on nearest area
The nearest place or the easy accessible area is always in the priority list of a restaurant. Usually people go to the nearest location for their comfort. People recently use smart phones and they usually go for search to know which is the nearest restaurant from their home. It is always a good idea to upload the videos, pictures and articles related to your restaurant, which help the customers to find your restaurant. Google is the most prefered search engine and many people use this search engine. Many companies are providing the services for promoting the restaurant business on google and other search engines. Ukuze is one of those companies. It provides service for online marketing of the restaurant and its website. It also provides web development services.
Get popular on Social media
Social media is one of the most popular media in recent world. People spend more than 4 to 5 hours on social sites. Social media has become a word of mouth tool to get attention from the public. Sites like Facebook, twitter, Youtube has changed the perspective of the internet, as we can get more insight of the things by liking any restaurant or any personality on these website. These interactive websites will let you how to interact with your customers. Here you will find ways to gain popularity by sharing the pictures and videos of your restaurant. Make a strong strategy which can drive the attention of your customers.
Menu published on the restaurant website
The best way to convey the information to your customers or to those who never been your customers is by publishing the menu items on the website of the restaurant. As it will help the restaurant to improve the business and earn more profits by getting more customers.
Email marketing
Another way of promoting your restaurant is by sending emails. People usually check their emails as smartphones has make it more easy for them to read their emails. You can take advantage of your loyal customers by sending them emails about the new offerings in your restaurant. In this way you will earn more revenue.
Consumer strategy
It is a best way to increase the customer visits. The programs which help to make awareness to the community can make a difference. These programs will generate new customers and retain your best customers. People like when someone gives them value, so give value to your customers by offering them gifts or half price coupons on these programs. By doing this, customers will get more satisfaction.
Perfect Guest experience
The marketing in your restaurant will make a difference. If the restaurant utilize all the marketing techniques effectively, then they can achieve perfect guest experience. It can be possible if you will provide effective caterer training programs, perfect cooked food, unique signature items and the paying attention on the useful feedback of the customers. The finance which you spend on all these activities will be back in shape of profit, when you loyal customers tell others about your restaurant. The Menu of the restaurant will also help to earn more profit by doing some menu engineering and by changing the prices of some profitable food items, whose price are also high in the market. In this way you can earn more profit.

Ukuze Researcher
April 2016 , April 13
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There are many techniques to turn around any failing restaurant. Before checking the tactics for turning around the restaurant, one must know the root cause of restaurant failure. Restaurant usually fail because of the inappropriate menu, inappropriate location of the restaurant, inappropriate exterior and interior design of the restaurant, unsatisfactory catering services of staff and high prices of dishes and low quality of the food items. It is better to check the feedback of the customers before making any changes in your restaurant. The budget of the restaurant is also another issue which should be dealt carefully. Restaurant owner must consult about the budget of the restaurant with the accountant of the restaurant. It is much better to talk about the budget issues and decline in sales issues with any expert, who has experience in restaurant business. Many companies are providing the services to the restaurant owners like restaurant menu designing services, restaurant menu printing services, restaurant marketing services, restaurant consultancy services, restaurant website developing services and many other services. Ukuze is one of the best companies which have expertise in providing all these services in economical prices.
Restaurant owners must consult the problems which they are facing in their restaurant with any expert or with any company which handle all the issues of the restaurant. The feedback of the customer has more importance. You have to check the weak areas which you need to turn around. The areas can be the catering services, the limited parking area or may be no parking space provided by the restaurant to the customers, unsatisfactory food items provided by the restaurant or unsatisfactory portion provided by the restaurant in high prices, no speciality provided by the restaurant to the kids or to the people who are suffering from some disease like diabetes, celiac etc. Restaurant owners must review their old menus to check the flaws. People, especially kids like to see their favourite cartoon characters. So if your restaurant is offering special offering to kids, then it must have some interior and exterior design which shows those cartoon characters. Little gifts to kids has more value according to the customers. Restaurants must get reviews from the customers. Restaurants must allocate a staff member to collect the reviews from the customers. Those reviews tell the insight story of the restaurant. It is better to ask the customer that what is the worst thing you find in this restaurant, rather than asking how was your dining experience today. Must offer the customers some gifts or half price coupons as a reward for giving their valuable reviews. Customers are sometimes dissatisfied with the hygienic conditions of the washrooms in the restaurant. Many customers stated in their feedback that if the washrooms of the restaurant are not clean, then it means kitchen would be same. The silverware that you offer to the customers must have some quality as it defines the quality of your restaurant. Once you make a decision about your restaurant, later that decision defines your restaurant. So make careful decision in selecting the silverware for the restaurant, curtains for the restaurant, showpieces for the restaurant, interior designs of the restaurant, tableware of the restaurant and other stuff in the restaurant. Food items which you offer in your menu must be carefully chosen as it would be possible that your competitors were offering the same food items in less prices. Always take second opinion before taking any decision. You must aware about the customs and norms of the place where you are developing your restaurant. For example, in China people like to eat rice and seafood more as it is their traditional food and secondly because their people like those dishes.
Hire experienced staff if your budget allows you. As experienced staff doesn’t need any training, but if you will hire inexperience and fresh staff, then you have to provide them training. Recently, restaurants are hiring fresh and young people as they are more energetic, ambitious and more focused on their jobs. Good restaurants not only inspire customers, but they also inspire their staff by providing them gifts on their monthly or biannually performance or giving them bonuses. If the staff of the restaurant feel that they have a secured job, then they will surely provide excellent services to the customers. If the location of the restaurant is not easily accessible for the customers, then it is another hurdle in the success of the restaurant. For that issue, restaurant must be located at a place which is easily accessible to the customers and it should have a wide parking space. If the marketing of the restaurant is not good, then it cannot earn good profit. Promotion is another way to earn the attention of the customers. Marketing can be done on the social media, on print media or on the digital media like television. All these media are the ways of communication and by these medias one can convey their message to others. ‘Ukuze’ is also offering marketing services for the restaurant and due to those services, many restaurants are earning more profits. It is good for a restaurant to have a website. Website defines the vision of the restaurant, the menu which a restaurant offers to their customers and customers can leave their feedback about the food which they ate at the restaurant. If restaurants have an interactive website, then it can receive online orders from the customers and this is how the restaurant can earn more profit. There must be a regular check on the prices of the food items as compared with the competitors because if your competitors are offering the same food items with same quality on cheap rates, then definitely your competitors will earn your customers.

Ukuze Researcher
April 2016 , April 13
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The word Menu is derived from Latin word ‘’Minutus’’, which means something made small. Menu is the basic part of restaurant business. Ukuze is one of the best restaurant service providers , they provide various services like restaurant menu designing services, restaurant menu printing services, restaurant marketing services and restaurant consultancy services etc. Important categories which must be added into the menu development are as follows.
Menu pricing
The most important part of menu is the price of food items. Patrons mostly check the menu of the restaurant first. The most high price food items are usually placed on the top of the menu. The lowest price of food items are placed in the last of the menu. The price of the menu motivates the patrons to purchase their favourite items. The price of the menu items are important because patrons will compare the quality of the food with the price of the food item.
Menu food items
The food items must be according to the likes and dislikes of the people. People like to visit those restaurant where they find the food of their choice. If they find the quality of the food good and also the price of the food is economical than they like to eat in that restaurant. Food items should be kept after doing some research on the dishes. Only those restaurant will earn more profit which takes care about their customer’s choice. Dishes must be according to the feedback of the people.
Menu printing
Menu printing is one of the most important task in menu development. If the print of the menu doesn’t look nice, then you won’t get attention of your customers. The best way to get the attention of the customers is to hire some best designers who have some expertise in restaurant menu designing. The menu printing must be done well in order to get good response from the customers.
Menu marketing
Menu marketing refers to the good presentation of the menu which attract the masses. Once the menu is developed then all you need is to do some promotion. All good restaurant knows well that menu is always supported by good promotion techniques. If your restaurant promote your menu well, then your restaurant will get more customers. Good marketing always works. Some restaurants have their website because they think they can promote their business by making their website.Also posting the menu items of the restaurant on social media sites will also help to get more customers as people use more social sites.
Menu budget
Before creating a menu, must decide the budget for the menu and act according to your budget. Never run after expensive food items which you think are burden on your budget. Mostly expensive food items always affect the budget of the restaurant. So decide the food items logically and carefully. Also check the feedback of your customers, it will give you more & better ideas about which dish you should keep and which you should not keep.
Menu cover designing
The first impression which you get about the dishes of any restaurant is by the cover of the menu. The cover must be designed in a way which look craveable to the customers.
Pictures of dishes in the menu
Vivid and craveable pictures of the dishes gives amazing look. People attract mostly to the bright and delicious looking pictures of the food.According to some study, human brain attracts to bright colours. If pictures of food items are in bright colours, then patrons would have their attention to those food items.
Menu categories
Categorization is the essential part in the menu. For example, if you are offering different types of sandwiches like cheese sandwiches, salsa, ham, beef, bacon etc so you have to write all these sandwiches under the category named sandwiches.

Ukuze Researcher
April 2016 , April 13
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In hospitality industry, there are lot of ups and downs and it is really difficult to manage a restaurant business. There are lot of problems which arise in routine life in a hotel. A service business is always difficult to handle and its sustainability is always a question mark. From commencement and registration of a restaurant, to maintaining loyal relationships, everything is like a challenge for the owner. In this situation, the restaurant seeks some assistance and consultation to grow his business. Here a question arises:
Whom to consult about restaurant?
Well there are restaurant consultant, researchers, advisors etc to whom you can consult. There are people who have great knowledge about the issues and problems of the restaurants. Moreover, the researchers are doing a lot of work to find out the proper solutions of the problems you might face having a restaurant business.
Sometimes a restaurant owner has not sufficient time to decide about the renovation or menu designing or online marketing. Or he may have less knowledge about the latest techniques and strategies. If a person want to get a franchise of a particular food chain but he has no contacts with the people, he may hire a consultant, he will help him to get the license and other legal activities. Similarly, when a manager has to turn around a restaurant the consultant or advisor may provide different suggestions to improve it. In this situation, a restaurant consultant can be hired to give you the best ideas and guide you about those ideas.
A fine consultant may give creative ideas and suggestions that will prove successful in making your restaurant a superior one. The worthy consultants have expert knowledge, talent, abilities and experience to help the employees by performing different services including problem-solving, development, or implementation services.
When a hotel has problems in continuing its operation or profit generation, this is the time to consult a specialist. The cost of hiring a consultant might be recovered when he will assist you in making your restaurant the desired place and a profitable business in the long run.
But sometimes a restaurateur may feel shy or is not able to define his issue to a consultant. Sometimes there may be some attitude problem in both or form one side, or the consultants may demand a lot of money as fee. In this situation Ukuze is the best option for you. Because we are providing a wide range of consulting services for you and you can feel free to ask about any of your business issues. Either it is about online marketing or to redefine your menus etc, you can consult Ukuze.
Ukuze will help you in various activities including:
Revenue Generation.
Improving restaurant business.
Menu Designing.
Creating online presence of your hotel.
Best Designing Services.
Reviewing your business position.
Creating website.
Licensing and Franchising.
Branding Strategies.
Promotion and Advertising.
Competitive Strategies.
Cost Cutting.
Interior and Décor.
Online Marketing.
Search Engine Optimization.
Social Media Marketing.
Customer Satisfaction.
Online Reputation Management etc.
You may consult about any issue regarding restaurant with us. Our highly qualified and skilful experts will provide the best solutions to you. We will review your business activities and provide you different strategies to make improvements in your hotel. You may get help from our blogs as lot of issues are discussed in it and there are variety of tips and tricks you can get from the given content. There are lot of work you can do in your restaurants with the help of Ukuze.
Feel free to contact us; we are just a click away!!!

Ukuze Researcher
April 2016 , April 13
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Menu is the integral part of the restaurant business. If menu is correctly made,restaurant earn profit easily. There are four types of menu for different types of restaurant. In table d’hote menu, you have to order dish and its complementary dishes in the same price. Like if you want to order a burger & it's complimentary dish is dessert, then you can have it in the same price. In cycled, you have to offer different dishes on regular basis, and on static menu you have to offer same dishes to the customer everyday. In beverages and desserts menu, the restaurant offers only the menu for drinks and desserts but everything is categorized and have price list. Many companies are offering menu designing services to their customers, like Ukuze. Ukuze is a renowned company for providing services like restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant website development services, restaurant marketing services and more. Restaurant owners find it easy to get their services done by some experts than any ordinary person. Ukuze is the best solution for the restaurant menu development and other services which must require an expert. Before planning a menu, one must ask the chef about his or her expertise.Chef should cook the dishes well which restaurant is going to present to their customers. Also try to know the choice of the customers rather than trying out some new dishes which you like. Always check the menu of your competitors, as it will help you to understand the likes and dislikes of your customers.
The caterer must take care about the menu as it will meet the nutritional needs of the customers. Menu must have variety of food items, as it will allow the picky customer to decide a dish for him or her. Variety also helps customers to choose a right dish for them who are suffering from some food allergies or diabetes. Always remember about the limitation that restaurant have in budget and never exceed than your budget as it will default your all profit. Catering staff must be relaxed and motivated in order to provide excellent customer service. Try to manage the workload for the catering staff. Feedback is a powerful tool which any restaurant can use for its improvement. Seriously check the feedback of the customer and try to fulfill the requirement of the customers. Try to solve the problems of the customers, in this way you will earn the confidence of the customer. Must record the feedback of some special celebrities or some famous people, as it will help in marketing about your restaurant. People like to follow their favourite celebrities and if they see that their favourite celebrity is eating at restaurant, then they will give value to that place. Marketing is also a good way to get attention of the customers. Now, before planning a menu you must think about the customer characteristics like nutritional requirement of the customers, preference which customer will give in selecting food items, the cultural and religious background of the customers, special diets like vegetarian etc. Food characteristics like variety and taste of the food which the customer like, appearance of the food which the customer like to have, cultural and social acceptability of the food which the restaurant present to the customers, seasonal variations in the food according to customer’s choice, dealing with customer in peak hours, and the cost of the food which is acceptable to the customers. Resources which support the menu. Like staffing, finance, preparation and cooking facilities, capacity for the storage of food items. Customer when see the menu, he first check the paper card quality and he understand the quality of the food by checking that out. Good quality must look evenly in everything, either it is a menu or it is silverware. Most of the customers complaint about the light silverware. The weight of the silverware tells about its quality. Menu must have a good and attractive design on its cover which appears good to the customers.
To plan a menu, one must check the previous feedback of the customers about the menu or dishes which the restaurant provides them or any other dietary requirements which restaurant owner think must be added. Plan the structure of the menu, in which restaurant owner must decide about the dishes to offer the customers when the restaurant is open. Like hot dishes, sandwiches, breakfast dishes, snacks, hot dishes, soups and many other dishes. Also decide the dishes for the special day, anniversary, birthday and christmas, easter etc. It is easy for the restaurant owner to develop his own menu if he or she has few things to offer. Restaurant owner can select a cool template for the menu and then create a list in which he or she must separate the dishes in categories. For example, if the restaurant is only offering the sandwiches and rolls, then you have to make catagories on the basis of their type of bread and type of fillings. Good planning for the menu require customer feedback, old menus, new recipes and new ideas and any useful guide for designing the menu. Make a list of one type of item at one time so that you can easily concentrate on the type of the dishes and their prices. Must purchase the standard items for the restaurant, that are same in every restaurant. Plan the main dish for the menu according to the season or day. Plan hot dish or hot snack items for the customers. Plan other stuff like beverages, drinks, sandwiches, rolls, soups etc. Must review the menu each day to know about the flaws. You can check the menu to see the repetition of same ingredients, flavours and colours. Must provide a questionnaire or the feedback form to the customers and to the staff to know about their satisfaction about the current menu.

Ukuze Researcher
April 2016 , April 13
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What is Ambiance?
“Ambiance is basically the environment and atmosphere of a place.”
According to Kotler, it is the cognisant crafting and designing of space to create specific emotional effects in buyers that augment their purchase probability. In hospitality, the hotel ambiance plays a vital role in creating a restaurant image, attract customers and maintain traffic. The attractive designing of exterior and interior will be eye-catching and will drag the people to come to your place.
It is very critical to maintain a competitive advantage in hospitality industry. Now the best service and quality food is not enough to make differentiation, but you have to make the decent and peaceful ambiance. The restaurant which has a pleasant environment can pull customers more easily to visit their place. The unpleasant and ugly place may create bad image even if your food and service is the best one. Eventually customers don’t come back to your restaurant. It results in declining sales and eventually failure of your restaurant.
According to research:
The restaurant ambiance consists of everything which creates customer perception about the place. The design, colour, furniture, building, decoration, music and sound, lighting etc. The purpose to build an ambience is to make your customers feel calm, yet enjoying. Here the concept basically focuses on making customers happy and satisfied so that they will revisit your place and want to come again and again.
According to Horeco, ambiance is a simple decoration that may give hotels a competitive edge. When you maintain the best ambiance, then you have to match your other tools with your ambiance like menu, theme etc. Hence it is very important to essentially recognize and make the restaurant ambiance perfectly to develop the hotel image and sales. Wood and Munoz focused that more awareness is needed for the selection of best hotel's decor, environment and ethnic facts.
There are different elements which make a restaurant ambiance best that includes theme of restaurant, lighting, paintings and artefact, colours, interior, layout, crockery, music etc. All these things made up the environment of a restaurant and make its ambiance attractive and lavish. But you have to sort out that how you can align all those elements with your theme and how you can match your design with it, because if you don’t know the exact theme and you have no concept about it, you will not make your hotel ambience best one.
Following are some elements that can make a restaurant ambience:
Theme of the Restaurant:
First of all collect ideas about the theme of your restaurant and pick up the best one that can narrate the background tale of your hotel.Your restaurant concept is a creative theme that tells an emotional story about the restaurant. If you have picked up the best restaurant concept, then connect the food, service, design, culture and environment according to that theme. For example, if you are opening a place for Indian cuisine you might need people who know Hindi because most of the people who come to your place will be Asians. Your interior should also reflect the Indian culture which is family oriented. You may decorate walls with the paintings of historic places of India,etc.
Colour and Shades:
The next important aspect of ambience is to use proper colours in interior of your restaurant. Try to make sure that the colours you choose should match with your theme. You have to use the selected colours while designing your logo and signs. The colours that you use in branding images, should also be consistent with your interior of the restaurant. The colours also influence the appetite and craving for food. The dark and bright colours enhance appetite, while light colours decrease appetite.
Lighting:
The tone of the restaurant can be set up through proper lighting inside. Lighting is now becoming a complete separate matter which has great importance while designing interior. In restaurants, the lighting should match with the theme. The lighting can be done with variety of objects like lamps, bulbs or candles. If your restaurant has a romantic theme, you may use candles. If you have focus on kids, you may use colourful lights because it attracts them a lot. You may design your interior in such a way that the daylight can easily enter, this will decrease your electricity bills.
Sound and music:
This is a key element of ambiance. According to a research, the guests stay for less time if there is no music in the restaurant. The slow music will make guests relax and create a leisure environment. Try to play music which your guests like.Focus on who is your guest in lunch and who comes at dinner. Then play music according to their taste, this will also make them stay for more time and eat more. You may arrange a live music corner with musicians.
Design and Layout:
The organization and arrangement of different things refer to a layout. It includes the adjustment and designing of furniture, equipments etc. The perfectly designed layout can make customers relax and calm. All the things should be arranged in an order, so that you might save time in arranging them every day.
Artefacts and Paintings:
There are different signs and symbols that can be used to create image and thought about the place. The brand images can be used to communicate information to the people that come to your place. The labels may be used in the name of a restaurant, can make you brand name easy to remember. Just take your time and think about the theme, then design the ethnic images and paintings accordingly. The paintings and images will bring beauty to your place and make your interior sophisticated.
Furniture and Fixtures:
The furniture you design for your restaurant should be comfortable and easy to carry or transfer from one place to another, so that you may change your arrangement after a specific time period. The furniture and fixtures play an important role in decoration and interior designing and a significant element of the restaurant ambience. The arrangement, design and colour of your furniture should be consistent with your theme. The tables and chairs have different arrangements, you may change them. You have to focus on the material and texture of the items and also decide where to place the furniture in your dining halls.
Neat and fresh atmosphere:
Try to maintain a neat atmosphere in your hotel because the dirty and untidy things will make customers go away and never come back again. The clean and organized environment will communicate a positive message to your guests and they will feel comfortable. All the elements in designing ambience should be well organized and well maintained. The neatness and cleanliness should specially be maintained in kitchen and washroom areas.
Employees:
The employees should always be in proper uniform with clean hands and covered head. They should be formally dressed up if the uniform or dress code is not specific. Moreover, the staff members that have to communicate with the guests should be trained to behave in a friendly manner. They have to train so that their communication skills can be enhanced.
Menu:
The menu is also a part of your ambience. Try to design it according to your theme and it should also reflect your atmosphere. You may change your menu periodically or improve it with the passage of time. The colour of menu card should also match with the theme. The menu card should be neat and clean.
Crockery:
The crockery includes dishes, plates, spoons, silverwares and linens, which may add to hotel’s ambiance. Using plain white plates will make the ambience bland. You have to keep in mind what kind of crockery will go with your theme.
All these elements don’t require too much cost or time, it just require the understanding and basic designing abilities. The restaurant ambiance has influence the customer happiness and custotisfaction, which will create customer loyalty hence increase your sales and you will enhance your profits. So try to maintain best ambiance at your place. You may consult Ukuze to get new ideas about improving your ambiance. Stay Connected!!!

Ukuze Researcher
April 2016 , April 13
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If restaurant has declining sales and its revenues are falling, then it's a high time for the management to decide about turning around the restaurant. There are many ways to turn around a failing restaurant. There is an essential way to know about your business which is by explaining about your business to your advisor. Advisor must be expert in restaurant business. Ukuze is the best company which deals all the matters related to restaurants. Ukuze provides restaurant consultancy services, restaurant menu designing services, restaurant menu printing services, restaurant marketing services and many more. To turn around your business, here are some useful tips.
What you can do as owner or Manager
If you know more than the business tactics like accounting, marketing, or web development, then it goes in your favour. One must try his abilities in the development of business, but If he or she is not sure about the things, then he must consult the experts. Sometimes restaurant owners feel that they can not afford the things like website development or accounting services, but these areas are important and despite of using own abilities, restaurant owners must try to hire some experts for the strong and profitable restaurant business.
Embrace the challenges of the market
Restaurant owners must accept the market challenges. Try to work hard for the target market and do some research that how you can capture the market and how you can bring changes in the restaurant. Do some research on your competitors and dig out what is wrong at your side. If you will figure out your weakness, then it is easy for you to solve the matters quickly. Check your price policy and compare it with the market. If you have high prices as compared to the market, then change it to low prices by making some changes in different areas. Check who are your competitors and try to take advantages of their weaknesses.
Satisfy the customer demands
Always try to satisfy your customer needs. Try to find out that what your customers want and not what you want to offer them. According to some experts, the reason of restaurant failure is that the restaurant owner do not know the market for the restaurant and they don’t have clear vision of the market and in the end ,restaurant investing on too many dishes just to keep the customer but the restaurant fails to prepare single delicious dish. That means restaurant owner must pay serious attention towards their kitchen and care about the demands of the customers.
Manage the restaurant’s inventory
Restaurants have to manage the inventory. If you will not care about the inventory issues, then it will be the problem area for the restaurant. You can talk about the inventory management to your accountant, as accountant can tell better and easy ways to handle the inventory. Accountant can guide the restaurant owners about re stocking and and its impact on cash flow and profitability of the restaurant. Accountant can tell you when you can report inventory for tax purposes, and more on warehousing and inventory.
Pricing policy to be reviewed
The restaurant owner must need to review the pricing policy for the food items consistently. In case of low pricing policy, the restaurant will get more customers but revenue will decrease and high pricing policy would alienate customers. Restaurant owners must need advice from some expert restaurant companies like Ukuze. Ukuze provides restaurant with all services a restaurant needs.
The image of the restaurant on the customer
Perception is important thing and one must care more about it. All the things like your restaurant's product, service, price, location, merchandising policies are the images of your restaurant. Marketing is the best tool for restaurant owner to change the perception of the restaurant by showing some advertisement of the restaurant, website and many other ways. If you have doubts about the services of your restaurant and want to change the perception of your customer about the image of the restaurant ,then you may talk about it to any consultant.
Review the business plan of your restaurant
The restaurant owner should review the business plan. To know about the original goals or either the market changed ? You can find out the real problem area by reviewing your business plan.

Ukuze Researcher
April 2016 , April 13
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When you are going to start any business, you must have to make your marketing plan before you start. The marketing plan involves product, price, place , promotion. It helps in defining the strategies and tactics a firm will use to reach its target customers. Marketing is an integral part to the success of your food business, so the strategy which is commonly used in the food sector is the marketing mix. It helps in achieving the desired result in specific target market.
The restaurant owner should carefully made its marketing mix to achieve the desired results. Here is the 4Ps(product, price, place, promotion) of food service industry.
Product:
In the restaurant industry, the products are the items which your restaurant has to offer to the customers and to the local market. These are the menu items and services. So make sure that when you are developing your products(food and services), they have quality, design, good packaging, features, variety, good customer services and innovative. You must keep in mind when deciding your products and service that what your consumer wants from you and how your products and services are different from your competitors, and do your product meet these criterias? If yes, then you are clear about your product and services which you are going to offer to your customers.
Place:
Place is basically the location of your restaurant which should be selected carefully before making final decision. Make sure that your place is located in the area of your target market and you have full availability of the necessities which you will be needing in the long term, like the supplies etc and customers can reach you easily as well and the road is clear as well as your parking area.Make sure that your place is reachable for the potential customers when he will be looking for your products and services.
Price:
The next and the most important factor is your price.It involves the amount of money that customers are paying to purchase your food and services. So make sure that you purchase the quality food and supplies in less cost so that you can earn maximum profits from your foods and item prices. Don't charge too much nor too less as if you will charge too much, you may lose your customers and if you will charge too less, you may not be able to earn your profit margin. So calculate your profit margin carefully. Cut the items which are not gaining profits and focus on the items which are helping you in gaining profits.
Promotion:
Promotion involves communicating your products and services to the customers. You are basically telling your customers in this step that what you have to offer .Without promotion, you may not be able to get the desired audience at your doors, so this is very important step you are basically advertising your product through media, newspapers, social websites and other promotional tools and persuading them to become your customers through different tactics.
These 4ps of marketing tools helps you in identifying your target market in which you will operate successfully and deciding your products and the strategies you will be using to promote your product in order to earn profit. You can also use this strategy to test your existing marketing strategy. And for more information, stay tuned with bistroservices.com.

Ukuze Researcher
April 2016 , April 13
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Today most of the companies earn most of their profits through the websites, but still some of them are unaware of the importance of having a website. Food service sector rely heavily on the location and referrals to get more customers to earn profit and do not get the competitive advantage which they could have get if they were having a website for their restaurant.
Visibility for competitive edge
First and the most important benefit which could be earned through having a website is that people get to know about you. You show them that you exist, Because now a days, before going out for a dinner, people first go to the search engine to search for the food that they want to eat. They will find different restaurants online with ratings, rankings and reviews by customers. So you have to work hard in this competitive world to appear appealing enough that customers should select you from others.
Increase in sales
A website is a great platform providing you the opportunity to generate more sales and to engage you with your customers on more personal level, by giving customers the information that they need and by addressing their concerns. So build something that inspires them because at the end, your customers are the one who will help you in building your restaurant's brand name. You will be building an authority by showing customers that this is where they can find you and information which you will provide them through articles and much more to learn about your company. Because today, your website and social presence are the factors which customers are looking for to make sure that you are stable enough to have a website.
Provide Important information
You can provide them basic information about the opening hours and days of your restaurants, your numbers, payment method, location etc so that your customer is well aware about your restaurant incase if he happen to visit your restaurant and you had an off day and the customer turns off .So your restaurant can provide valuable information to your customers. Despite economic difficulties, customers still go out to eat, but they become just little careful in their restaurant selection
Less costly than other promotion tool
It is less expensive than printed advertising, TV sports, mailer and any other form of promotion and it can be updated whenever you like to. Much less costly than the other promotion tools. You can earn great ROI through your operative website. It is a lifetime investment.
Keep them up to dated
Customers love to hear useful informations, such as discounts, premium, get one buy one deals and promotions etc. In short, they love to hear good deals and information. You can keep your customers up to date through your websites, like what's new and your updated menu, specials and sales with updated information and new deals and new categories in your menu. It will also motivate your customers to keep check on your website to check what's new in your menu, which will ultimately lead them to order something to eat. People like active restaurants and websites, so keep your restaurant up to dated by posting pictures of your food, staff and customers also.Tell your customers that you are alive and they can share their experience with their friends through social network.
Build relationship with customers
A website is a great place to build a relationships with your customers for capturing customer feedback through comments, feedback and complaint. Answer their queries with great care because you may not realize, but your this action can generate a good or a bad word of mouth. Other than this,update your website on a regular basis with information, deals and promotion. It will increase the likelihood that the customers will return on your website again and again, increasing the possibility that they will also return to your restaurant. It provides you an opportunity to cultivate and maintain a one-on-one trusting relationship by publishing a regular email newsletter that offers unique, interesting content and special deals to your subscriber.
The internet is ever-evolving and provide new opportunities form online ordering to more sophisticated new ideas, so keep up to date with your restaurant through website. and to learn more about your restaurant’s website, keep up to date with BISTROSERVICES.COM.

Ukuze Researcher
April 2016 , April 13
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For every business, it is necessary to operate it with rising profits. But the question is how to make a business profitable? To answer this question, there are some basic elements that are foundation of profit generation for business.
It is not an easy task to run a profitable restaurant. It seems simple to make a restaurant profitable but in reality, it is a hard task to turn around a restaurant. If you want to make your restaurant turn around, you have to do a lot of work because in a service business, it depends largely on management. To improve your business and to turn around your restaurant, it is very important to do lot of hard work and improve your service, food, atmosphere, location, and customer value and customer loyalty.
There are three main areas of a restaurant where it has to do work and these are:
Marketing Area:
It basically deals with providing superior services to customers, to get customer satisfaction and to build a proper brand image in customer’s mind. Moreover, it deals in advertising, promotion, customer satisfaction, customer relationship, brand loyalty, social media marketing etc.
Financial Area:
This area deals with financing activities including investment, accounting, financial management, cost cutting, budgeting etc. You have to focus on your capital invested and the returns on it. Moreover you have to cut down your expenses to minimize your cost.
Operational Area:
All the activities including cooking and baking food, to serve it on the table,It needs proper training and learning of the staff members. There must be some supervisors to maintain check and balance on the functional area.
At the time of opening a hotel, we think about a specific age group or people from a specific class to come to our place, but it rarely happens. It is really a key thing to focus on the potential and actual customer and deal with them according to their demographics. The food and services should be designed according to the customers. If your maximum customers are college students, you should kept in mind what you are offering. Design your menu according to the youngsters. If your customers are old persons, then maintain your hotel atmosphere according to them.
To build a best restaurant in the town,you need too much hard work on a few basic things. After putting 100% efforts into your business, then you can improve it more through proper marketing and financing. Every famous restaurant is built on the five essential building blocks. These elements can easily be identified but it very challenging to execute them efficiently. These are:
Quality Service:
It is always said that drops of water can make a sea, similarly, little efforts can be put together to gain success. In a service business, especially in hospitality business, a smile, friendly behaviour, a welcoming sentence or making them feel special is enough to make a customer loyal and make him willing to revisit. Train your frontline staff to be courteous and friendly, can make a lot to your restaurant turn around. Although it is not so easy for the staff to make every customer happy, but if you train them, they will do their work accordingly. Try to make simple ways that will become extraordinary for your customers.
Quality Food:
Food is major pillar of your hotel. Make it your differentiation and everyone will please to visit your place. Try to offer the meal that people want to eat again and again and make guests to revisit your place. Your menu is the best marketing tool. The tempting and delicious food which is served in a decent manner can make your restaurant the best one! Food is the best tool to make a client your die heart fan. Utilize this opportunity and offer the best dish you can.
Atmosphere and Environment:
The atmosphere and surroundings also has a great importance. Each aspect of the restaurant and its environment gives a message to the person who enters in the restaurant. Maintaining a clean and fresh atmosphere and welcoming behaviour is important because it makes each customer to come back soon. There is an opportunity to build a refreshing break for a person’s day. Cleanliness, freshness, friendliness all helps in building a peaceful environment.
Superior Value:
There is no need to be the cheapest to be valued. The prices should be fair in combination with all of the other elements of the equation of value which includes best food, best service, atmosphere, brand image, restaurant location, etc. Customers want a good deal on best food. If prices increase too much or your service and quality fall, the customers will leave the door and never came back. As you know it is easy to make a client happy than to recover a unhappy customer. Make sure to overcome the problem and get feedback before it makes unsatisfied customers.
Location:
The location matters too much in a hotel sales and in its success. You can build lifelong relationships by getting involved with the society around your restaurant. The current location of your restaurant is permanent, but remember that a good location might be a dominant marketing mean.
When you optimize these fundamentals, you can make your restaurant successful.
You can introduce and offer following things to turnaround your business:
Calm and peaceful ambiance.
Innovative Offerings.
Best Service in affordability range.
Discounts and incentives to clients.
Speciality food with quality and minimum price range.
Healthy Environment.
Collaboration with leading brands like Coca Cola or Pepsi.
Improving online presence.
Focus on social media marketing.
Designing a website to boost sales.
Creativity in Menu etc.
Try to focus on all these things so that you may turn around your restaurant. Create innovative ways to run your hotel and make creative strategies.
Stay Connected to Ukuze to get more suggestions and tips!!!

Ukuze Researcher
April 2016 , April 13
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It is a known fact that restaurant website is a great marketing tool to earn profit in a less costly way. Your restaurant's main purpose is to attract more customers as possible because today more and more people are using internet to find a restaurant and book a table online. So you should make it easier for your customers, provide them different kinds of tools including electronic tools as well, for online table reservations. It may have happened that you may have lost your potential customer when he was dialing your restaurant phone number but you were too busy to answer or close, or maybe you were busy in attending someone else call and lose a potential customer. So You should provide the opportunity to reserve tables online.
It is a time to say goodbye to the traditional method of restaurant reservation because with the help of online reservation system, your restaurant can keep track of customers and can keep records of them, your restaurant can easily allocate tables without any mistake. Customers just need to open your website, open the "reservation table" tab. Click on the reservation table option to make a reservation, tap in details and choose from available tables for reservation. that's it. It is very much easy and convenient than the traditional ways, and that is why it is becoming increasingly popular.
Through online reservation system, when customers place an order of booking a table, you get a time to rearrange tables, get all the ingredients and dishes ready.These reservations are under your control completely, you can even allocate table blocks and can increase profits by giving your customers all the benefits. You can also arrange waiter staff with the help of online reservation system that how many to put on for an evening. In return, you will get a good word of mouth and customers loyalty and retention.
Online table reservation systems are now a days the latest trends and are gaining popularity day by day, as this is the core of any business.Since it is much more easier than the traditional way of bookings, so the customers will feel valued and special when you will give them special attention and will prefer your restaurant among competitors.
You will see all the details for restaurant reservations for different dates. You can easily track which tables are being used so that you don't end up double bookings. Walk in features are also available with these software.Customers time is also saved .Customers may also be able to book their favorite place by seeing the graphical image of the tables in your restaurant.
There are many advantages of online booking system. Here are some of them:
Display your customer's special requirement so that your staff members will quickly view your diary to see any dietary restrictions or any other special requirement for a party.
You can increase your revenue by improving booking rates by providing them 24/7 online restaurant website
Collect list of customers email contact so that you may be able to generate repeat bookings by promoting your restaurants with a regular opt-in electronic newsletter.
By providing online booking service, you can reduce the amount of time which you spend on the telephone so staff efficiency will be increased by focusing on more important matters
You can manage reservations with an electronic diary by using computer to manage your table reservation from all sources. Online reservations are also included in this.
Customer satisfaction will be increased for they will get a chance to save their time by booking tables at their convenience.
These were some of the advantages of online booking reservations , for more information on restaurant, visit Bistroservice.com.

Ukuze Researcher
April 2016 , April 13
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The hospitality industry is growing fast due to changing demographics and improving living standards.The customers go to restaurants and want delicious food and appetizing deals. They just want food to come on their tables without exerting any efforts.
In fact, the rise in popularity of to-go operations underscores some clear trends. They desire for scrumptious, healthy meals without plates to wash. When we talk about buying food the young singles, working parents and aged people want greater convenience.
When a person comes to restaurant, the most confusing thing is what to order or what to eat?
It is a very irritating process to read a menu and select the meal,with good combination of dishes while a customer is hungry and need food immediately. At that moment, the eyes flutter like pinball clinking different food items and deals and special offers. At that time, the perplexity is at its peak in customer’s mind and he just want to decide quickly. The customer feels disturbed and observing what is cheap, healthy and at the same time, tasty.
It is the restaurant staff’s duty, or the person who is designing the menu to make it simple and understandable. Your hotel’s menu has to tell customers about what you are offering, how much is its price, and most essentially - why they ought to buy it.
In a hotel menu, each group influence the other category If it is designed well, it let you to persuade a customer’s choice. The significance of this possible impact can’t be understated. Try to make sure to give special attention to every item, pricing, design etc.
To develop a successful menu,a lot of work has to be done. It requires a lot of research, proper designing, measuring cost of each item, defining prices of items, proper menu engineering and analyzing competitors menu etc.
To create a successful menu, following are some tips:
Do a lot of research on menu:
Before designing a menu, it is necessary to conduct a research on it and find out which item is more profitable and where it has to be placed on the menu.To decide about the placement of items on menu, it is necessary to find out the profitable items.
Cost Calculation:
After researching on every menu item, it is necessary to calculate the cost which is incurred in preparing those items. By calculating the cost, you will come to know how much money is needed to make an item and serve it on table. It includes cost of raw material like vegetables and spices etc, operating cost and labour cost i.e. chef etc.
Pricing:
After calculating the cost, the next step is to decide the prices. Give proper time to calculate the price and allocate it to each menu item. Prices should neither be too low nor be too high.
Analyze competitor’s menus:
If you watch different menus, you may collect more ideas and know different strategies to make your menu successful. Moreover, you should have to compare your menu prices with your competitors, so that you can better optimize it.
Designing Menu:
It is very important to design your menu in such a way that the menu items attract customers, so that they can try them. Besides names and price of dishes, you may write the key ingredients of each item, which make a tempting image of food in customer’s mind.
Organizing menu items:
The items should be organized on the menu because it will increase the sales of your restaurant. Do not mix up the items, make specified categories and then place the items in those categories e.g Salad, Drinks, Appetizers, Soups, and Desserts etc. You may place the high priced meal item on the top because when customers find a good deal, he stops searching more and order it. It is better if you highlight the specialities of your restaurant in your menu, it will create a spark and customer wants to try those items that differentiate you from your competitors.
Designing menu for kids:
You may design a separate menu which includes healthy items like fruity and colourful desserts or a healthy shake etc for kids. Sometimes parents don’t want to buy a large deal or dish for kids because they can’t eat too much, so it’s better to make a separate menu for kids.
Make sure it contains healthy as well as colourful items because parents always investigate about the food you offer for kids. You may decrease the quantity of food items offering for adults and place it in kids menu, like mini pizza or junior chicken burger etc.
Use scrumptious and delicious food images in menu:
When you show good quality food images in your menu, it attracts and makes customers tempt to taste the food. The colourful pictures of sushi, the freshly baked pasta image or the pictures of colourful fruity shakes might increase the size of order and encourage sales. The scrumptious and tempting high definition images of cooked meal in menu persuade customers to try those items.
Give Contact Numbers or web address on menu:
If you are offering free home delivery, you have to give the phone number on your menu.It will be convenient for customers to place orders on phone call. It will increase your sales. Moreover, if you are offering online ordering, you should write proper email or website address, so that the customer can easily place online orders.
Highlight offers and discounts:
If you properly highlight the special offers and discount on your menu cards, it will attract customers to order more. In addition, you may specify the lunch time deals with discounts or mid night deals etc. It will also encourage sales and generate revenue for your restaurant.
To get more suggestion to make your menu the best and successful one, stay connected to Ukuze!!!

Ukuze Researcher
April 2016 , April 13
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There are many types of menus. It depends upon the restaurant owner that which menu he or she will select. Menu is the important document which tells about the food items which are offered by the restaurant. Menu decides the business plan for the restaurant. Fast food restaurant usually have the same menu but fine dining restaurant usually change their menu. Some restaurants have a menu in which they offer multi course meals and individual dish menus. Sales can be maximized by offering special dishes on special occasions, beverages and desserts. Ukuze are the best services for the restaurant, as it provides the best restaurant menu designing services, menu printing services, menu web designing services and website development services so that a customer can order their meal online.
Menu type Table d’ Hote
A menu in which customer can get several meal at one price. Caterers usually offers banquet menu, menus based on taste, children menus and they also offer single use menus for holidays like Thanksgiving, easter, valentine’s day, christmas and for many other occasions.
Menu type A la Carte
In this menu, the dishes are categorized and each dish has different prices according to their category, like for starters the menu have separate category and for the seafood menu have different category and each category have different dishes which have their separate prices. Here customers have to select individual dishes to make his full package for the meal. This menu cost more than the table d'hote menu. Some restaurant offers course of menus in which they used both types of menu the table d’hote and a la carte. In a la carte menu, customer will get more options for food items as compared to table d’hote menu.
Menu for beverages and desserts
Many restaurants create a dedicated menu for the beverages and for the desserts in order to get more sales. This type of menu get all the items for beverages and all items are categorized with their price lists. Dessert menus can consists of coffees or tea. These type of menu gives more varieties to the customers in beverages and dessert options.
Menu type Static and cycled
In static menu, restaurant offer the same dishes which they offer the customers in whole year along with the occasional changes for holidays etc. Static menu is mainly followed by fast food restaurant. Fast food restaurants mostly offers sandwiches, drinks and they will remain same for the full year. Cycled menu are used by school cafeterias, these menus can be changed on weekly, monthly or yearly basis.
Menu development
Always select the menu which is best suited for your restaurant according to the research which you’ve conducted on the customers. Like Static menu is good for the fast food restaurant and cycled are appropriate for the institution’s mess or cafe. Select good quality of paper for your menu. Pictures should be included in your restaurant’s menu as it will give good impression of your restaurant. It’s always a good idea to get the services from the companies which specifically works for such tasks. Ukuze is also offering restaurant menu designing services,menu printing services and many more. Price list must be attached with the pictures in the menu, so customers will get complete idea about the food items and their prices.

Ukuze Researcher
April 2016 , April 13
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Management is a pillar of every restaurant business. The business depends highly on its management. Managers have to work hard to deal with their customers as well as to operate the hotel and offer best services in the town.
The management of a restaurant is the essential part of the business. The managers and employees play an important role in hotel turnaround. There are different strategies through which you can make managers work in best interest of the restaurant. A stressed or tired manager or employee can’t work for restaurant properly so it is very important to make them fresh, confident and efficient. An efficient and confident manager will be able to handle the sinking hotel by utilizing his skills and abilities. A hotel turnaround depends on the employees and management.
The duties and roles that management has to play includes various activities like managing customer relation, managing subordinates and labour, managing capital, administering stock etc. All these activities are the crucial functions and management is responsible for it.
It is very important that the managers and employees should know clearly about the “Purpose and Objectives” of the business. It is same in case of restaurant business. When performances of managers are aligned with the goal of restaurant, then the chances of hotel turnaround increases. It might be necessary to make every employee either manager or subordinate realize that they are very valuable part of the business. In this way, every employee helps you to make new innovative and creative ways to keep restaurant flourishing. Moreover, they feel free to share their ideas and suggestion with you which will help you in making better plans and ultimately smoothing the way to achieve the goal. Every manager brings new ideas to achieve goals and objectives in future, which can be measured through customer satisfaction, customer loyalty, financial performance and employee satisfaction.
Another major aspect of management is “Communication”. Try to maintain friendly environment within the management and the subordinates, so that they can easily ask and tell you about the related issues. If they feel reluctant to ask something, eventually they can’t handle the problems and then it damages their output as well as affect the restaurant adversely. To establish communication with employees, the informal gatherings help too much. Most of the restaurant owners arrange gathering or a lunch with managers to listen to the problems and issues. The managers feel free to give ideas about the solutions in the informal settings.
The “Staff Training” is also an important variable for hotel turnaround. There is a huge difference between a trained chef and an ordinary cook. Similarly a skilled waiter performs in a better way than an unskilled waiter. There are various training methods from cooking food to serving it. The customers want best food, best services and best experience, so the staffs has to trained in such a way that they can give their best to meet the customer expectations.
Now the key to success is well balanced, well designed and well educated “Team”. The diversity among team members has wonderful outcomes if it is managed properly. The co-operation and collaboration among the members will make a team more effective and make a restaurant successful.
A good manager should have following qualities to turn around a restaurant:
Outstanding customer service abilities to create customer satisfaction and customer loyalty.
Business awareness to cope with challenging situations.
Flexibility to assist and direct employees.
Excellent interpersonal skills to handle staff.
Strong communication skills to deal with employees and customers.
Problem-solving capabilities to manage the issues and conflicts.
Organisational skills to run hotel smoothly.
Team management skills to give high level performance.
Effective Planning skills to achieve goals.
Operational skills to lead the operational employees.
Creativity to develop and design menus.
Ability to work confidently under pressure etc.
The hotel business is one of the most challenging businesses in 21st century, as the employees and customers both have to be satisfied and loyal. As you know, if managers are satisfied they will behave calmly with employees and make them satisfied.When employees are satisfied, they will make customers satisfied. If you are successful in making your manager, employees and customers satisfied, you will be victorious.

Ukuze Researcher
April 2016 , April 13
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If you want your restaurant to standout in the market,first you have to make your outdoor designing appealing enough that people automatically get attracted to your restaurant and start to visit your restaurant. So you must have to think creatively and strategically for how to make your outdoor attractive enough so that customer get appealed by it. Many things comes in outdoor designing, one of them is restaurant signage. You must try your best to design your restaurant's signage appealing enough for maximum customer attention. Here are some different kinds of restaurant signage designs that you can try for your restaurants.
First of all, the restaurant signage shows the name and information of the restaurant, so first think what kind of restaurant you are running, and for what kind of customers you are targeting because if you are targeting today's young generation, as they are the most foodies one, it is a great opportunity for you to send your message for them to visit you through your restaurant's signage visual message.
Visual message
Choosing the right kind of signage according to your restaurant's image can help you to highlight its importance. Every restaurant has a theme, so you should try to make your restaurant signage according to your restaurant's theme. It will help you and customers, as well because customers will get the idea about what your restaurant offers. You can give them information of your restaurant through your restaurant's visual message by selecting the right kinds of colors you choose, to the font selected for the restaurant name and information. Because its important to match your outdoor sign message with the style and theme inside the restaurant.
Visibility
Visibility is the most important factor in any kind of business to invite any customer or to earn profit, because you have to show it to the world that you exist. It is the most important factor to be considered. So you must have to make your sign stand-out in the market. Carefully choose the colors, logos, images and even back lightening rather than the direct lightening of signage carefully, as they influence the visibility of the signs. The choice of lightening is important as this helps to provide illumination. Moreover, try consulting a signage consultant, Bistroservice.com is a great consulting website helping to make your restaurant signage appealing enough to attract more customers through its standing out in the market techniques.
Moreover, a good restaurant signage should have the following qualities:
Ø It should be eye appealing
Ø Make a call to action
Ø Must be persuasive
Ø Must display brand identity
Ø Should be simple
Ø Signage should be informational
Ø Should be updated
Ø Helps in boosting sales
Ø Consider visibility
Ø Must be clean
Ø Consider supplemental signage
Ø Helps in raising capital from community
Ø Utilize color and food together
Ø It should be specific
These were some few tips for how to make your restaurant signage, but are not limited to these.Stay tuned with bistroservice.com to know more about restaurant related informations.

Ukuze Researcher
April 2016 , April 13
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Complaint management is the process in which firms systematically handle troubles and issues in customer relations (Jeschke et al., 2000).
According to Johnston (2001) cited in Hansen et al. (2009:7):
It includes the acceptance, analyzing, resolving and prevention of customer complaints and revival of the customer.”
A favourite restaurant of customers is the one which respond to their complaints and make their service better for them. The main purpose of every business is to meet the customer expectations and make their customers satisfied.
What happens if a restaurant is unable to fulfill customer expectations???
Obviously they become dissatisfied and complain to restaurant staff. Therefore every employee serving in the restaurant will have to deal with complaints of customers. The complaints vary according to situation. Though the food and services in restaurant are good, but the customers may complain. To sort out these complains, you need excellent customer service. It is very important to know how to handle the complaints.
Managing Customer Complaints:
Provide Training To Staff:
The staff should be trained to behave in courteous and friendly behaviour. They have to listen customers carefully and respond quickly. The employees should be trained to admit the mistakes and not make excuses over it. Get benefit of the experience to create perfection to your products or services as required.
Always be ready to receive complaints:
It is observed that 90% complaints are about the food or services being offered at the restaurant, so you should keep it in your mind. This is not a new thing, it is usual so be ready for it.
Show Positive Attitude:
The attitude of employees, i.e manager, waiter, chef etc should always be positive because it shows how effectively you are dealing with your customers. The complaints of customers can be managed if the staffs are friendly and skilled. Pay attention to what the customer is going to say and listen it carefully. Even if you are not able to resolve the trouble, you still have a need to hear them. For example, if a customer is displeased by the dim lighting inside the hotel, you can’t do too much for him as it’s designed as such. Just illuminate a lamp or open a window.
Give Attention To Customers:
Whether a customer is right or wrong but you have to believe what he said. As they play the vital role in your business. They bring income in your restaurant the buy food give money to you, which is your source of income. So you have to pay attention to them, either they are right or not.
Listen Carefully To Customers:
If you behave positively and listen them and sort out their complaints they will come back to your place. If you ignore their words and don’t accept their words, they will never return back to your restaurants. They may create bad word of mouth and share bad experience with their friends and family, which may restrict their visit to your place.
Offer alternatives:
If a customer complaint for over cooked or stinky food and tell you about the spoiled food, you should have to make them satisfied, otherwise they will not come back. In this situation, you may offer them an alternate food item or a free dessert.
Maintain Body Language:
Try to maintain a decent and sophisticated body language.If you have a rude or denied attitude, it will ruin your reputation and image.
Some easy steps to resolve a complaint:
Don’t get protective.
Ask customer about the problem.
Listen carefully to their issue.
Be patient.
Don’t interrupt.
Keep calm and admit your fault.
Understand the problem and help them if you can.
Inform the management otherwise.
Make an apology quickly.
Don’t make promise that you cant fulfil.
Try to give alternative food if they complaint about food or drink.
If the problem is sorted out, ask the customer whether he is satisfied or not.
Say thanks to customers for informing you about the matter.
Complaint management is a crucial function in overall hospitality industry. It has to be managed and administered perfectly.

Ukuze Researcher
April 2016 , April 13
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Restaurant need serious help when you see that your sales are declining. If you will use some precautions then you will never get loss. So what you should not to do is to do some precautions in order to make profit with your restaurant. What are the important areas where you should pay serious attention so you can improve your restaurant. A good restaurant require trained staff, best culinary, interior and exterior design of the restaurant, menu design, food items, services and location of the restaurant.
Location of the restaurant
If you think the location of your restaurant is not appropriate for the business then you can change it. You can turn around the restaurant by changing the location of the restaurant as sometimes customer don’t find parking space for his car. Before changing the location of your restaurant try to get a place where you can get more customers and it must be a famous location. People like to visit those places where they feel comfortable. If the customer don’t get proper parking place then they will not visit to the restaurant.
Exterior and interior design and decor
The restaurant get attention from the customers by its exterior and interior design and decor. If the design of the restaurant not goes according to the choice of the customer then you have to think about its design. A restaurant must hire some good advisor or designers which help them in designing their interior and exterior design. Bistroservice is one of the best service which provides restaurant consultancy services, restaurant web designing services, restaurant marketing services and many others.
Menu design of the restaurant
Menu redesigning is a part of turning around a restaurant. Menu must be changed on the basis of price, choice of the customers, and on the basis of food quality. Menu must have pictures of the dishes, little details about the ingredients which are used in the dish. Menu should have a colourful and interesting cover which compel the customers to check out the dishes. Make sure to include those dishes which your customer likes most.
Restaurant staff
Restaurant get more profit if it have trained staff. Training is more important for the staff if they are inexperienced. Customer can have several issues, like when they entered the restaurant they couldn’t find a place to sit because tables were not clean. To avoid this situation ask your staff to keep cleaning the tables which were occupied by the customers quickly. If customer will not get a clean place to sit he or she will leave the place. The dress of the staff must be designed by some professional dress designer or by any fashion designer.
The Tableware of your restaurant
Before purchasing the tableware for your restaurant you must consider its quality. If the quality of the tableware is not good then it's a waste of your money. Customer always judge your restaurant by the quality of the things you place in your restaurant. Restaurant must have good quality utensils and tableware. The curtains that you have in your restaurant and the dining table which you offer your customers to sit also have good quality. If the quality of the things are not good then the customer will think that the food would be same.
Check your storeroom regularly
Never get out of stock, as that's how you lose your customers. If customer order some food and you don’t find it in your inventory then you will not only lose your customer but the customer never comes to your restaurant or he might tell the other people about his bad experience. Keep track of availability of the things of your restaurant.
Take the reviews from your customers
It is necessary for the restaurant owners to know about the restaurant’s services. The best way to know the customer’s review is by taking their reviews by your staff member. Let any staff member to ask the customer to give a review about the restaurant service after finishing their dinner. It would look more nicer if your staff member will offer the customer some half price coupons or some gifts after taking reviews from the customers about their dining experience.

Ukuze Researcher
April 2016 , April 13
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To turn around a restaurant who is having loss in business is not easy but not impossible. If a restaurant is not earning good profit, then it needs some advisory services. Advisors should be hired who have expertise in restaurants. Only those people must be hired which have knowledge about restaurant and restaurant business. The areas where restaurants need attention are menu design, marketing, food quality, price, customer service, exterior and interior design. Ukuze is one of the best company which provide services for the restaurant consultancy, restaurant marketing, restaurant website designing and many more.
Menu design of the restaurant
Menu of the design has its importance in restaurant business. If the menu design is attractive, it attracts the masses but if it is outdated, no one care to look at it. Before designing the menu, restaurant owner must take the second opinion from the chef about the dishes to be included in the menu. If the chef is able to cook the dishes which you have mentioned in the menu, then you can finalize the menu items. Design of the menu must be made with most contemporary design. If you don’t know how to design the menu, then you must get the services from any renowned company like Ukuze. Ukuze provides restaurant website design services, restaurant menu designing services, restaurant menu printing services and so on.
Marketing of the restaurant
Marketing is the best technique for a restaurant. There are many marketing techniques, either by online marketing or by printing. If you open a restaurant but do not hire expert marketing consultant company, then you won’t get good profit for your restaurant. Marketing can be done through various ways like distributing pamphlets, banners, advertisement on electronic media or by online marketing on social media. Recently, social media is one of the best ways for the communication and people like to spend time on social media in order to get to know about the world and to interact with the people. Ukuze also provide the restaurant online marketing services on social media. Websites are also a form of marketing, as customers can order their favourite meal by ordering online. The website will increase the profit of the restaurant because people can get all the information about a restaurant from the website.
Food quality of the restaurant
If your restaurant is offering expensive food which other restaurants are offering in less price, that means you are losing your customers. In order to get more profit, you have to serve best quality food to the customers. Customers judge the restaurant by the quality of its food and if customers find the food same as the other restaurant, then they compare the price of the food items.
Price of the food items of the restaurant
Price of the food items depends upon the quality of the food. Try to offer some discount on food items. If customer get more discount on any place, he or she will never forget this experience. Those restaurant who always offers discounts to their customers are considered to be the best.
Customer service
If the customer is not satisfied with the services, that means you have some problem with the customer service, which you need to alter as soon as possible. You can hire any trainer which can train your staff about the customer services, etiquettes and manners of the diners. Cleanliness is also a major issue because if the washroom and the tables of the restaurant are not clean, then no any customer wishes to visit that restaurant again.
Exterior and interior design
The exterior and interior of the restaurant is the identity of the restaurant and design always captures the attention of the customers coming to the restaurant, so restaurant owner must do research on the restaurant design or hire some restaurant designer in order to get a good design. Design must meet the expectations of the customers. If your restaurant has a good design both exterior & interior, then your restaurant will get attention from the masses. You need to decide about the design of your restaurant according to its type. If the restaurant is a fast food restaurant, then it has different design than continental restaurant.

Ukuze Researcher
April 2016 , April 13
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A brand is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiate it from its competitors. In today's competitive world, it has become extremely important for the companies to create their market identity in order to earn profit. And if you are owner of a service industry, you should try your best for leading a brand, a good brand can improve the company's image, speeding acceptance of new quality services marketed under the same name.It is extremely important for business to create one because it has been observed that a well recognized brands make shopping easier for customers because consumer rely on well-known brands as it indicates that a restaurant is reliable and has quality products.
It is extremely important to promote your restaurant brand, as it will not only benefit restaurants, but customers as well. If your restaurant is very well recognized in the market, it will speed up the decision making time for the customers and in turn, reduces the marketer selling time and effort. So when customers repeatedly buy services from the specific brand or restaurant, it will save that restaurant from the market competition, saving your restaurant from promotion cost and increasing sales volume.
Branding has become an extremely important component of culture and the economy because it shows how your restaurant is perceived in the market and tell people what a company is all about and differentiate it from its competitors.
Different people have different needs, so when they come to your restaurant, they are looking for something different according to their needs, and this all depends on certain restaurants brands name for whom they are popular for. A brand image is a symbolic construct created within the minds of people and consist of all the information and expectation associated with a product or services. A brand image is intentionally designed to be appealing to the public so that it can create a spark among the customers, and is therefore the most valuable element in advertising because it demonstrate what the restaurant owner is able to offer in the market.Once you have created your brand name in the market, people will come over to your restaurant and you won't be needing any other advertising tool to invite more customers.
With the help of branding, your restaurant will be able to achieve repeat purchases that will result in a higher market share and will increase profitability.Not only this, brand identity also motivate restaurant owners to bring innovation when customers demand something new and you can also exercise more control over your product and services price and distribution that your restaurant carries and will be recognized by consumers.
The branding in restaurants is done mostly through a way,a communication with the customers and the experience they will get visiting the restaurant, or a special dish that is known as a specialty of that restaurant like McDonalds or a KFC is known for their burgers and also through advertising by employees through their interaction with customers.
branding helps in aiding customers buying decision as when customers are deciding to select a place for their eatery decision they made it through a number of perception made up of advertising they have seen, previous experience and a good word of mouth from their friends. And when they overview all these factors they make a buying decision.
Not only this, brand image of a restaurant also offer benefits to ultimate customers and retailers as well. For customers, it help them to quickly and confidently choose their trusted restaurant, creating a customer loyalty and are less vulnerable to competitive advertisement and promotion activity.Retailers may also prefer your brand restaurant because they think that they will earn higher profit margin.In turn, you will be able to get quality supplies, ensuring quality levels, helping your restaurants to establish a market niche, providing a basis for price differentiation, symbolizes reputation and quality of organization.
There are many qualities that a customer associates with a specific brand.It can be expressed in terms of human behavior and desires, as well as in the form of quality,price and situational use of the brand.
So it is important for the restaurants to properly brand their restaurant from their quality services and food, to proper cleanliness of the restaurant. In short, all the necessary things required for the restaurants to survive. Branding should be done by a marketer who has all the market knowledge and after research or by the consultant who is aware of all the legal requirement and limitation like Bistroservices.com is providing proper consultancy in how to create a brand of your restaurant in a right way.

Ukuze Researcher
April 2016 , April 13
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There are some important rules that every restaurant must follow in order to get more profit. Some restaurant owners don’t pay attention to day to day sales and food quality, which leads to low sales or loses. Best idea is to check the feedback of your customers and compare your business which other counterparts to know where actually your restaurant stands. For consultation many restaurant hire some experts, who can guide them well about restaurant business and they also provide them restaurant services like restaurant menu designing and printing services, restaurant website development services, restaurant consultancy services, restaurant online marketing services and many others.
Estimate the operational cost of the restaurant
According to some study, average food cost of traditional restaurant is 29 to 31%. If you know about the costs of goods then there are more chances that you can create a profitable menu without charging the customers too much. The profit margin of your restaurant is considered highest when your restaurant menu offer food items between $15 to $25. It is good for the restaurant to buy local food, because they are fresh and good in taste and cheap as compared to frozen foods. To ensure the effective cost and reduce waste, order the correct amount of food from vendors. Try to reduce the cost of most expensive item in your menu, when you get chance to do so. This tactic will increase the sales and you get more profit from your restaurant.
Categorize the role of staff in your restaurant
You can not do all the roles in your restaurant, like you can not open the restaurant on your own, you can not cook all the food for your restaurant, you can not greet the customers, you can not serve to the customers, you can not bartend, you can not clean the restaurant, you can not run the accounts books, you can not close the restaurant all on your own. So when you hire the staff for your restaurant, you must hire those whom you can trust. The important staff of the restaurant like accountant, chef, manager, bartender, and servers must be trustable and loyal to their job and with you. Leave the task which you don’t want to perform on your sub ordinates, as they will do those tasks well.
Greet your customers
It is a good practice to greet customers when they enter the restaurant. Customer get a good impression of the restaurant when they see how the waiter greet them and guide them about the restaurant. Customers will never forget the best treatment and kind words from restaurant staff.
Try to know about the choice of your customers
It is important to know about the choice of your customers. If your restaurant is located in a place where people like to have huge portions in their meal and if you offer them less portions, then it will be a disaster for your restaurant. If you have something in your menu which is not for selling then try to remake the dish or remove it from the menu.
Make a marketing plan for your restaurant business
Every business needs advertisement. It is good to get the customer and make them satisfied from your services, so you can make a word of mouth business. There are various advertising options like Tv, internet, newspaper or radio but you have to chose advertising according to your budget.
Promote your business by developing your website
If your restaurant don’t have a website, then you have to create one. It is easy for the customers to find the website and collect information like phone number, menu, address, and hours. You can also connect with your customers through social media sites like Facebook, Twitter, Yelp, Google+, Foursquare, there you can interact with your customers, get the polls, customer responses to reviews etc.
Offer an online menu for home delivery
It is good for your revenue and your inventory to keep the kitchen busy. For that you may offer online menu on your website to get orders from the customers online or on phone call. By doing that, you will earn more revenue and have more sales. The home delivery benefits those customers who do not have time to go out and dine. It also increases your daily sales and increase revenue of your restaurant.

Ukuze Researcher
April 2016 , April 13
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Restaurants can do a lot of things on social media and one of them is LINK BUILDING. The restaurant business is the business which requires social exposure. Now the internet has introduced lot of forums for hotel business which involves different activities like searching, ranking, research, link building etc. The local search market is now becoming more crowded which involves various factors which affect ranking of restaurants. If you’re serving in big cities,the links are difficult to build.
Even if you are making your customers happy ,they will become your loyal customers that make them to revisit the restaurant. It means when someone asks about the best food place in the town, maybe he will recommend your hotel. If the person visit your place and he has a good experience, he will give review, feedback or build a link of your place and may suggest others to visit.
The link building has a vital role to increase sales of the restaurants. The restaurants can build links in different way. The best link is that which is generated by the customer who link to your place because they want to make themselves a part of your business. Obviously customers are the integral part of a hospitality business. Many people experience your service and ambiance either it’s a good or a bad experience, calm place or noisy one he will accidently make link for you based on its perception.
There are various ways to build links for a restaurant which are:
Local SEO
Website SEO
Other sites
Organizing events and conferences
Link Building Softwares
Some of these are discussed below:
Local Search Engine Optimization:
You have to search out all the local directories and register yourself on them. This is the initial step to make a link of your place.
You may make your presence on Google map to become visible to the people. You may give your full address, your contact number, working hours etc. Moreover Google also help you to show a website link with hotel information.Try to be sure that the data you have provided on internet about your restaurant is accurate and correct.
Website SEO:
If you have no website of your restaurant you have zero online business. First go and make a website of your hotel. You can consult Ukuze to get your website. When a website is designed we assure that everything is indexable. As the search engine spider could not interpret the pictures so if the content of the hotel website replaced with the pictures then it may be unable to find the valuable traffic. The website should have menu, exact location, social media link etc. Blogs also reflect a positive impact of your restaurant.
Organizing events and conferences:
Restaurateur can also create inbound links to promote hotel online and to attract more customers. You can also do this, you have to find out the upcoming events that have to take place in the city and contact the parties. You invite them to organize their events at your hotel or sponsor them. You may offer discounts to the guest of the event. You may choose the well-known destinations in the town and offer different types of discounts to promote the business.
Link Building Software:
The technology is so innovative and developing that it introduces different software that builds links. You may purchase these software for your restaurants, as it is the easiest and fastest way to attract customers.
These are some of the ways for link building. Ukuze will help you more to build links for your restaurant. Stay Connected to get more!!!!!

Ukuze Researcher
April 2016 , April 13
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Restaurants are not the same like before. Restaurants are now changed after the technology take over. People like to socialize, they interact on facebook, twitter and other social network sites to discuss about their favourite dresses, shoes, accessories, food etc. When they talk about food, then they also talk about best restaurant in town. People like to dine in to those restaurants where they feel comfortable. People change their food trend to healthy food. People now like to eat healthy food rather than junk food. Technology has played a major role in changing our lifestyle and diet. People like to eat healthy food and want to visit only those restaurants where they find healthy food. Some people who are suffering from heart disease, diabetes, celiac they want some special food items and if you provide the ingredients in the menu, then the customers can easily know the effects of the ingredients of the dish. Ukuze is a company which provides services for the restaurant. Ukuze provides services like restaurant website development services, restaurant menu designing services, restaurant menu printing services, restaurant web designing services, restaurant online marketing services and many more.
Online food delivery services
According to new trend, people like to order food online. Google play a vital role in online ordering system. People like to order the food delivery from google by searching the website of their favourite restaurant. If a restaurant has its own website, then customers feel free to order a delivery from their favorite restaurant. The website create high profit for the restaurant, when people order their food delivery online. Online food delivery have other charges than only food so it will be profitable for the restaurant business. Online ordering is in the trend nowadays and people search good and nearest restaurant from google searches or they will find the restaurant on social media websites like facebook, twitter etc. People want to spend their time at home and rest after a long day, so most of the people order online food from the restaurant which they believe is food for providing best quality food for reasonable price. People are turning their lives into ease and comfort. They want to give more time to their families. People can get all the information which they require to visit the restaurant. Restaurant can earn more promotion by creating their logo and publishing it on their take away bags etc. Many restaurants give gifts to their customers on ordering some food items.
Healthy menus
People are turning their food into healthy food. They want to eat good and keep themselves healthy. People nowadays hardly find time for exercise so they want to eat healthy to keep themselves stay fit. Restaurants are also working to make their menu that may have healthy food items. Customers don’t like to have a food item in which they find chemicals or additives. They want to have fresh and healthy food. Many restaurants like McDonalds, Panera Bread, Chipotle, and Subwayetc are not including ingredients which have additives or chemicals.
Vegetable cuisine
Vegetables are more in trend nowadays. People like to eat vegetables and fruits to lose their weight. People now want to eat vegetables than eating meat. As obesity is a big issue and people want to keep themselves smart and fit, so they want to eat something which won’t increase their weight. Restaurants are also looking forward by producing some dishes made up of vegetables. Those vegetable dishes have high health benefits and customers can find them appetizing and delicious.
No Tip for the staff
Some restaurants have made a new policy for their customers, as they will not take tip from their customers. After applying that policy many restaurants increase the pay to their chefs and other staff. On the other hand, some restaurants have increased their charges. But it has become a trend in many restaurants to not to ask for any tip from from the customers. Some restaurants which are following this policy are The French Laundry in Yountville, California and Alinea in Chicago. Now restaurants charge more for the starters and other food items as the customer have to pay the complete bill.
Dining in Retail store
Many people are dining in retail stores, the reason is that they can socialize there easily, as when they will order the food items online then they have no possibility to socialize with people. They would find cheap food and they can go for shopping. The customers can go for the clothes shopping, they can go for bowling alley, movie theater, supermarkets and convenience stores. Customer can get various things under one roof and it will save their time.

Ukuze Researcher
April 2016 , April 13
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Restaurants need continuous improvement in all areas to get more profit. Only those business sustains in this world which constantly improves their services. Restaurants must have good location which is accessible for every customer. Also, restaurants must have enough parking space where customers can easily park their cars. Customers always need attention from the restaurant and they want to feel special. Many restaurants set one staff member near the gate of the restaurant, where they greet the guests and show them the table where they can sit. If your restaurant offer starters free to the customers, then it will leave a good impression on them. Suppose some customer enters the restaurant, they don’t know what they should order, but the waiter offer them free drink or juice, or any starter dish like fritters etc. Customer will never forget the experience, which they will have at your restaurant. Website is now essential part of restaurant business, those restaurants who doesn’t have any website, won’t make more profit. There are many benefits for the restaurant to have a website. Some companies are offering their services for the restaurant. Ukuze are one of those companies which offer restaurant services in reasonable prices. Those restaurant services are restaurant menu printing services, restaurant menu design services, restaurant web designing services, website development services, restaurant web development services, restaurant online marketing services.
Website of the restaurant
People who want to visit a new restaurant, want to dig out all the information about that restaurant. Customers want to know the location of the restaurant and also want to know what menu restaurant is offering. If customers feel comfortable with the menu and the price of the food items, then they will plan to visit there. Many companies are providing website development services but Ukuze is one of the best company which provides services specifically for the restaurants. Ukuze have experts who know all the important marketing tactics about the restaurant. Ukuze also provides online marketing services to the restaurant. These online marketing services help the website of the restaurant to get more views. Google search engine place those website on the top which have have page rank, means those which have more online marketing. When more customer visit your website, more people know about the your restaurant. The more customers get information about your restaurant, the more customers visit your restaurant. Website is a source of information from where customer get information about restaurant’s menu, price of the food items and location of the restaurant. Website must be mobile friendly so that mobile users can also use it.
Interior and exterior design of the restaurant
The exterior design of the restaurant can attract the attention of the customers. Especially if you want to attract the attention of some specific age group, like if you have cartoon characters poster on the exterior of your restaurant, then you can attract teenagers or kids. The interior design of the restaurant also develop the customers interest in the restaurant. The interior of the restaurant must relate the exterior of the restaurant.
Menu of the restaurant
The menu of the restaurant is the most important part of the restaurant business. All the sales depends on the menu of the restaurant. If the restaurant has an interesting menu, then it will earn more profit. Menu development must be done well. Menu development requires research on the competitor's menu, knowledge about the food choice of the customers, pricing of the food items must be reasonable and according to the quality of the food, otherwise customer will prefer to eat at another restaurant where they feel more satisfaction.
Service of the restaurant
Services which the waiters, staff of the restaurant offer to the customers means a lot to the customers. If the waiter comes late to take the order from the customer, then customers will consider it as a bad service. It is also a bad service that if customer arrives at the restaurant but they can’t find a clean table. Staff must clean the table as soon as the customer leaves the restaurant so other customers can sit at that place.
Feedback of the customers
Restaurants must get the feedback from the customers because that feedback will help the restaurant to eliminate many problems. If you will ask the customer about their dining experience in your restaurant and offer them some free coupons or some gifts, then they will feel more happy and trust your services and on the management of the restaurant. It is important to place a staff member on the exit gate and the staff member will take the customer's feedback about the restaurant. The restaurant can also get the feedback from the customers on the restaurant’s website. It is easy for the restaurant owners to know what the customer thinks about their services and the food. If the food of the restaurant is good but the service is not appropriate, then customers will not visit that restaurant again. Customer not only want delicious food but they also want good services.

Ukuze Researcher
April 2016 , April 13
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There are many opportunities in starting a franchise of a café or a fast food chain. To open a franchise, you have to first find out the famous fast food chains locally and internationally. It is very complex to start up a restaurant franchise. No one knows precisely how to get and start a franchise. To understand the concept and the process, first you have to know what is a franchise?
A franchise can be defined as:
“The permission to sell a product or service of a particular brand at a specific place.”
It is a legal relationship between franchiser and franchisee. The franchiser give a license to start or run a business and franchisee is the person who purchases the license. The franchiser helps franchisee to start the business, provide training, financial help in return of a fee. Restaurant business is highly involved in franchising, especially when we talk about the fast food chains, we have many names like McDonald's, Subway, Pizza Hut, KFC etc.
Franchising is thought as one of the most flexible mode for the supply of goods and services. The franchiser offer assistance and training to the franchisee to get to know about the restaurant franchise and sort out how to start a franchise of a restaurant. The franchiser also helps franchisee to start a business that makes the utilization of the franchisor's trademark, logo and whole system.
In the restaurant franchising process, the franchisor provides training to the person who wants to start a restaurant franchise. He also gives management to start the business, which engages in daily activities of the restaurant. In the beginning when the business has just initiated, the franchisee is usually need to pay a preliminary fee and royalty for using the brand name and trademark.
Franchising is a very complex process because it has certain terms and conditions. If you don’t know those terms, you are not able to work properly. Here are some simple steps of franchising process that can help you if you are going to buy a franchise.
Before buying a franchise, following are some critical points that should be considered:
Compare merits and demerits of buying a franchise.
Find out the best location to start the restaurant.
Read out all the legal terms and conditions of franchising.
Make a final plan to buy a franchise.
Consult to legal authorized person or a firm.
Check out whether you can fulfil the terms and conditions.
If you can meet the terms, then search out the best food chains.
Meet up with the owner of your selected chains.
Pick up the best one.
Buy the franchise and start your business.
Advantages of Buying Franchise:
Here are some of the advantages you can enjoy when you buy a franchise:
Highly successful
Established brand name.
Established relationship with supplies.
Less advertising cost.
Tested strategy.
Specialized network.
Management, training, initial investment etc.
You may get franchise of any fast food chain or any restaurant to get all these benefits. If you have any confusion or need help to get a franchise you can contact us,Ukuze will guide you and get you the franchise that you desire!!!

Ukuze Researcher
April 2016 , April 13
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There are many culinary trends for the restaurant. Nowadays trends are changing from fast food or snack to healthy food. Food trends never remains the same. People have different preferences in food items. Some people like snacks, fast food, seafood, fried food etc but some people like healthy food. Trends don’t limit to your food and beverages, trends can be the exterior and interior designs of the restaurant. Trends can be the tables, chairs, curtains, show pieces of the restaurants. Many restaurants follow only one trend and stick to it so they will get only specific type of customers. If a restaurant is following the trend which suits young generation, then the restaurant will stick to it and try to make some modification. Some restaurants want to have traditional trend so they keep stick to it and keep changing the tradition of their restaurant. Restaurants also want to discuss about changing the trend of the restaurant. For that reason, restaurants discuss these issues with some experts who have experience in restaurant business or with some company who are providing their consultancy services, like Ukuze provide restaurant consultancy services, restaurant menu designing services or restaurant menu printing services, restaurant website development services, restaurant web development services, restaurant web designing services, restaurant online marketing services and many more.
Pizza trend change into healthy food
Now people are more health conscious, they want to keep themselves healthy and fit. For that reason, people are now turning their diet from fast food into healthy. Obesity is now a big problem for people as obesity bring many disease like high cholesterol level, high blood pressure etc.
Seafood trend
Seafood is the favourite trend for the restaurant because people like seafood. This trend never changes, though restaurant can change the ingredients of the seafood.
Sauces complete the table
Sauces add life to the food. Many dry dishes won’t look good without sauces. There are many sauces which are popular in public. These sauces can be sweet, sour, spicy depends on the choice of your customers.
Unique uniform of the staff
The unique uniform of the staff can capture the attention of your customers. Some fast food restaurant have cartoon design clothing for their staff to amuse children. These strategies will make your restaurant unique and many families will like to visit your restaurant.
Salads are more in trend
There are different types of salads like fruit salads, vegetable salads, salads with eggs, rice, corn, and russian salads. People who are more diet conscious find these salads more appetizing,cholesterol free and healthy. In salad, you can add different vegetables or fruits, and by adding different ingredients you can make that dish available for many customers. As some customers like to eat vegetable salad but some like to have fruit salad etc.
Healthy drinks
Instead of fizzy drinks and soft drinks, people want to have healthy drinks like banana shake, mango shake and also want to try some fruit yogurts like kiwi yogurt, banana yogurt and many others.

Ukuze Researcher
April 2016 , April 13
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Restaurant Online Reputation Management is basically a very significant component that builds the image of your place. It is very important to know what your guests say about your restaurant after their visit. Or what type of experience they would like to share with public.
You should know which mediums they use to share their experience with others. If they have good experience, then they will give good comments and positive reviews. In this way they can be more than a guest. You may make your guest brand ambassadors for your restaurant. But it needs lot of efforts to make your customers happy and satisfied.
In addition, you have to be active on all the social media sites. Most of the restaurants have made their social media pages like Ukuze, Ukuze, Yelp, twitter and Facebook. In this way they stay connected to people and proactively work for their reputation.
Online Reputation Management:
“The method of observing, monitoring and engaging on the social media to make awareness, customer satisfaction and profits to your business.”
There are number of social media channels through which online reputation of restaurants can be managed. In the monarchy of restaurant reviews, a small recognition goes a long way that means restaurant managers and restaurateur have to invest time to answer to negative and positive reviews. Another important thing is make your customer realize that their feedback and comments have great value for the hotel.
The restaurant managers have to focus dedicatedly on the reviews and handle all of them proactively. You have to respond in a timely & in a good manner and a courteous tone to the client reviews. If you receive negative comments on websites or any social media, it will damage the hotel’s reputation. So you have to design such kind of responses that may satisfy the customers. While your gut reply as a restaurateur may be to eliminate the pessimistic reviews on website, this often has unintentional repercussion and makes it visible as you have somewhat hiding.
To handle a negative comment, here are some steps:
Courteously admit the criticism.
Emphasize on the constructive views that are within the comment.
Try to make it known that this is not a regular practice at your restaurant.
Make a confession and deal with genuine criticism.
Convey your plan of action.
Get the chat offline to restaurant email address or contact number.
With the advent of internet, there are different social mediums that are designed to get people on a single platform. These medium have given wonderful exposure to businesses. Now it has become easy to communicate with the customers, to get feedback and generate a good reputation of your business. Now you don’t need marketing to do by yourself, if your customers are happy and satisfied, they can do marketing for you.
There are some of the activities that you can do on social media channels:
• Blogs, consultation and forums - Ukuze, Ukuze.
• Reviews and Comments - Google+, Yelp, TripAdvisor
• Social Networking and Advertising - Twitter and Facebook
• Videos, Events coverage and Recipe Clips - Metacafe, YouTube, Yahoo Video
•Photo- Instagram,Flickr,Photobucket
Tools for Managing Your Reputation
The good news is that there are a number of tools that make it easy to monitor your online presence. There are free means that gives feedback on search activities and refer to the web. There are such channels that give reviews from blogging and social media platforms on your restaurant name as well.
Steps for Maintaining Your Positive Reputation
When your restaurant earns good online reputation, it means that you are able to do online advertising. A well reputed restaurant becomes successful to get positive comments, reviews, referrals, loyal customer and attract more people.
There are some steps that will help you to maintain good reputation:
Work proactively: You may use the above mentioned social media forums to get reviews and monitor your restaurant activities.
You have to be active on the online channels and share encouraging information of your restaurant.
Request for reviews from the satisfied and happy customers and provide them a medium to do so (perhaps on your website, or also encourage them to review you on.
Organize an online investigation for your business on search engines like Google and Bing periodically so that you can make sure that you are well informed.
Ukuze is providing the services of online reputation management for restaurants. You can consult any issue related to your restaurant reputation with us. It is just a click away. Feel free to contact with Ukuze consultant.

Ukuze Researcher
April 2016 , April 13
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Recently restaurants usually follow some trends those which are popular in people. One should follow trends after some research because if your customer don’t like the trend, then all your efforts go in vain. Fast food restaurants are usually using static menu type in which the food items are always the same. The restaurant can change the menu by changing the ingredients of the food items. If the restaurateur wants to change the menu item or ingredients of some food items, then he or she must consider the feedback from the customers. Some restaurateur think it is a better approach if they will hire any company which work for them. Ukuze is one of those companies, that provides restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant website development services, and many more.
Website of the restaurant
Many restaurants have their websites. The reason to have a website is to get the attention of customers. Those restaurants who have website get many customers due to their online marketing. Nowadays people mostly use smartphones to interact with their friends and family. In order to seek advice, people usually go through search engines and they will find restaurant websites on google. If your restaurant has good online marketing, then you have big chances to get the customers as your restaurant’s website has more chances to come on the top of the searches. Ukuze is also offering services to develop the websites for restaurants and they are also providing the online marketing services for the restaurant. Many restaurant get more customers for their restaurants after developing their website. It is also a good way to promote the restaurant business by online marketing to earn more profit.
Healthy food theme
Everyone is getting more diet conscious these days. People want to eat healthy food. To meet this public demand, restaurants exclude some ingredients from their food items such as additives, food preservation ingredients, and other artificial flavours and food colours. People appreciate this initiative taken by some restaurant and now this has become a new food trend. Fresh fruit juices and fresh food are in demand. Now restaurants and the chefs are more concerned to have only those ingredients which have natural taste and no artificial flavours. Restaurant owners are taking more interest in the fresh and healthy food by participating in kitchen gardening and other organic food activities.
Expert chefs
New trend for the restaurant is to have a chef who is well trained, motivated, and expert in his area. Restaurant are looking for the chefs who are affiliated with fast casual operations. It's a new trend according to American culinary Federation, only those chefs are more favourite who have affiliation in fast casual operations. The reason of having chefs with this affiliation is because after getting affiliation, they have enough knowledge to find out the flaws in the menu. They can cook the complex dishes easily and many other advantages.
Micro cuisines
People like mexican or chinese food than chicken burger or pizzas. They like natural ingredients like green chile in New Mexico or giardiniera in Chicago. Customers usually like local flavours. Ingredients can make a difference, if you can change the ingredients of any dish eventually its taste changes. Always keep changing the dishes and the ingredients. Also tell the people importance of ingredients which your restaurant are using in their food items like turmeric have unique capacity to fight against cancer. Many restaurants are using trend of Hawaiian food. A famous dish poke, which is served in a bowl with salad and a raw fish.Sushi and seafood are quite in the trend. The health food trend is in.
Senseable dining
There are wide variety of trends for the restaurant. Reduce the food wastage, using healthy food and hygiene must be good. The trends are basically a way of life and people like their particular way of life. They don’t want to change their lifestyle. They want stay comfortable in any way. The people usually check the menu of the restaurant or like to hear about the restaurant before going there. The best way to market or to promote your restaurant is by proving such service which the customer will like to share with their family and friends. It will become a word of mouth. If a restaurant has its own website then people like to check it, leave their reviews about the service of the restaurant, about the food items of the restaurant, or about other issues of the restaurant. Those restaurant earns customers confidence which gives importance to their customer’s feedback

Ukuze Researcher
April 2016 , April 13
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Restaurants should keep changing their trends or designs, to keep them in the business. Most restaurants use the designs which are obsolete hence, customers don’t pay any attention to those restaurants. You can see mostly crowded places always have unique or coolest designs and trends. People like to follow the trend as the world is constantly changing, so they want to change themselves with the changing world. Some ingredients are so popular in people that people want to have those ingredients in their diet.Ukuze are offering restaurant services like restaurant consultancy services, restaurant menu designing and printing services, restaurant web development services, restaurant online marketing services and many others.
Oatmeal for restaurant
People are using oatmeal for their breakfasts and they would like to have this grain in their diet. The reason is because oatmeal is light grain which helps to keep tummy full and helps to reduce weight and cholesterol level. For excellent results, you can use oatmeal in your restaurant and serve it with maple syrup or with brown sugar. You can serve oatmeal with coconut milk or with some honey. People nowadays want to change their lifestyle and eating style and turning their lifestyle to healthy lifestyle.
Meat for the restaurant
According to new trend, people like to exclude red meat from their diet.Some restaurants are offering grass eating animals meat which is more good in taste and in health. People like to have steak with some healthy vegetables. Steak with different decoration are popular in masses. According to new trend, people like to eat the meat of grass eating animal than to eat the meat of corn eating animals. You can serve these steaks with different garnishing and with different ingredients. The taste and aroma of the dishes attract the customers towards the new dishes. Try to make new dishes with meat. Customer always want to have something new. Always a new dish with new ingredients inspire customers. New meat trend for the restaurant is to have different meat dishes with different ingredients according to the choice of the people.
A word Koji
Like Pokemon or denim, people like the word koji. Koji is a popular dish. It’s scientific name is Aspergillus oryzae. It is usually served with soya sauce and miso sauce. Its flavour has a special name called umami flavour. It’s aroma attract the attention and its appetizing. It must be tossed with the vegetables before roasting it, you can also marinate koji. This dish has a self taste without adding salt, sugar or pepper. It has somehow ocean flavour or you can say it has seafood flavour which mostly people like.
Chickpeas
People like to eat high protein diet. Hence they like chickpea flour. The names of the dishes made from chickpea flour are panisse, cecina, Panelle, and socca. By using the chickpea flour many restaurants transform the dishes like cavatelli, as at Boeufhaus in Chicago, or crepes at Santina in NYC. It has rich texture, sweet flavour, and has high starch content.
New trend Turmeric
Turmeric is used in Eastern medicine. People also drink it with milk and honey. Savory, turmeric and milk shake is also popular in San Diego. Restaurant also use powdered turmeric for their dishes. It is easy way to use turmeric to grind it and save it in powdered form.
Tableware for the restaurant
Glassware is recently in the trend. Many five star restaurants are using gold tableware for the customers. They use pots, dishes, glasses with gold platting. People enjoy those restaurants where they find something new and enjoyable. If gold goes with your restaurant theme, then you must try it. Before making any changes to your restaurant,you must consult with someone. If you think you have to talk with someone who must be expert in restaurant business, then you must consult with Ukuze as they are offering consultancy services for different restaurants.

Ukuze Researcher
April 2016 , April 13
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The employees and staff of every restaurant are vital part of its business. At the same time, the meal should have delicious taste and the place has to be inviting for the guest, that’s why it very crucial to have confident and efficient employees to operate every activity in the restaurant perfectly. So in hospitality industry the employees’ education and training is very necessary to make your hotel successful.
The employee training is very beneficial for every organization. To understand this concept you may compare TRAINING with EDUCATION. As education is the best solution for every problem. If you have education and knowledge, you can tackle every situation. Similarly in restaurants education and training is the basic element of hotel business.
The restaurant business is based on two main operations “Food and Service”. To serve best meal in the town, you have to focus on the training of the chefs and the kitchen staff. The restaurant kitchen staff should know each and every complex item and ingredient of the food. If you want to deliver best service the managers should be well trained.
The training is very important for the chefs because with every new day there is a new gadget that is introduced in the market. Old and conventional cooking methods are no more; the kitchen world is now totally modernized with new technology. If employees are trained periodically, they will become efficient and manage all the food processes well.
Basically the training of employees in a restaurant is emphasized on two types of knowledge of the hotel employees:
Product Knowledge.
Process Knowledge
The product includes the menu item, their knowledge, the menu combinations, deals, specialities, desserts etc. While the process is about how to pick an order from customer, convey it to the kitchen and then how to prepare the best food that can be served.
When you have to increase your restaurant profits you have to first make your employees trained. Because now the customers are very sharp they ask question and sometimes they need suggestion while ordering food. So your staff should know the right combination of the food items, the ingredients etc. If a customer want to know the ingredients of any lunch item, he will consult to the waiter , if he is not trained well he can’t answer to customer. So training is very much important for the successful restaurant business.
The employees have to be confident, quick, attentive to the customer orders. The employees have to focus on high quality food as well as speedy service. If employees are trained periodically, they will become efficient and manage all the food processes well. There are no hard and fast rules for the training of employees, there are many methods to train employees, you can pick any one of them or you may make a combination of two or more methods.
How to train employees in restaurants?
The training methods for restaurant employees are as follows:
Understanding nuts and bolts:
The initial learning of every employee's starts from the restaurant activities. First you have to define all the basic activities of the restaurant to the employee. You may provide a catalogue of reading to the new staff, so that they can review the hotel activities in detail.
Use videos:
You may use different videos which are based on training of chefs or the managers. It is low cost method to train employees.
Provide instructions:
The senior staff members of the owner of a restaurant may define some guidelines to the employees. It can be in oral or written form. If the restaurant manager gives some instructions in written form, it will help employees in performing better and will also be helpful for upcoming employees.
Simulation:
You may design different situations and allow employees to act in those situations. They can then come to know how to react in different circumstances.
Presentation or Demos:
The best way to train employees is to act and perform the task practically. You may hire an expert like a highly qualified chef who can give the demo of different activities. For example, if you have to introduce a bakery you may hire a baking expert who can give the demos to prepare the bakery items to your employees. In this way they can learn through practical.
Giving Lectures:
You may arrange lectures and workshops for the hotel staff periodically. It will help employees to get new knowledge and increase their mental abilities.
These are some of the methods through which you can train your employees. This will help you to increase the productivity of the hotel and to improve the performance of the staff members.
Stay connected to Ukuze to get more information about restaurant employee training!!!

Ukuze Researcher
April 2016 , April 13
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There are many ways by which restaurant owners can achieve successful business. Some of them are lacking in techniques and skills, for that they hire some experts, who help those restaurant owners in making their restaurant more profitable. Bistro service is one of the best restaurant service providers, bistro service provides services like restaurant website development service, restaurant web designing services, restaurant menu designing services, restaurant menu printing services, restaurant online marketing services, restaurant consultancy services and many others. Few useful ways are discussed here that may help restaurant owners in achieving successful business.
Make a list of those great services which suits your restaurant
Many restaurants don’t follow service training guidelines or service handling guidelines for employees. Must remember that restaurants without a service book is like a kitchen without essential stuff. Every restaurant must have a clear and detailed service book, that state goals of service, steps of service and performance expectations.Your employees must know what are your expectations for them.
Provide the necessary stuff for your team
The restaurant which runs out of inventory every time when customers demands, will leave a bad impact on restaurant business. The restaurant which operates without essential tools may have problems. Those problems may include low sales, slow performance, theft, and increased risk of health department violations.
No one can bring change overnight
Great hospitality in restaurant business doesn’t happen overnight. If you hire someone who can guide your staff about hospitality, you will inspire your staff and they will move on the right path of quality service. Ukuze is also offering consultancy services for the restaurants.
Teach the techniques and skills of great services
It is important for your staff to learn something everyday. This will help them to improve their services. You can guide and encourage your employees by coaching them about hospitality everyday. If you stop coaching your staff about the hospitality issues on everyday basis,the problem will be back soon.
Hire enthusiastic and determined people on job
Try to look beyond the resume for great and enthusiastic employees who love their job. Only passionate people will give great results. Good heart for hospitality is more considerable than experience in other restaurants.
Write about the training plan for your employees for all staff members
It is a good practice if employees will teach other employees. Consequences are even more amazing than local trainer. When employees learn from each other, they understand the weaknesses and strengths of each other and try to eliminate them.
Provide great services to your staff and staff will provide great services to your customers
Culture of hospitality flourish when staff feel appreciated and supported. Hospitality diminishes in a culture of fear. If the employees know what is expected from them and know that their managers have their back, then they can achieve anything the restaurant owner wants to achieve.
Give reward on best performance to your employees
Make an employee reward program that benefits hardworking, determined, goal oriented employees. This program also motivate your employees to work hard and get recognition from the managers and restaurant owners. Many restaurant owners inspire their team to do their best by using all their efficient skills. You can get creative to deal with your employees. You can inspire the employees by coaching them regularly to boost their morales. All best restaurants have some strategy for their employees, you have to pick one for your restaurant.

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Ukuze Researcher
May 2016 , May 06

Most restaurateurs want to have a successful restaurant. For that reason, they plan different campaigns to aware people about their restaurant. Marketing is most important factor in every business. If you have a beautiful restaurant with amazing decor and designs and not enough customers as you plan to earn good revenue, that means you need to use more powerful marketing techniques to get more attention from your customers. Recently, restaurants are using online marketing techniques to promote their restaurant. Restaurants are not using yellow pages because people nowadays use internet to search about anything they want. Some restaurants hire services from some companies to promote their restaurant business. Bistro service is one of the best restaurant service provider company, it provides restaurant online marketing services, restaurant consultancy services, restaurant website development services, restaurant web development services, restaurant web designing services, restaurant menu designing services, restaurant menu printing services and many more. People browse to find restaurants or they like to review customer reviews site to know the services of the restaurant and to choose the best restaurant where they can go.
Stay up to date
Keep your restaurant and yourself updated about new trends, statistics, facts and figures. By doing that, you will correctly analyze your restaurant marketing plan.
Develop a functional website
Develop a well optimized website on web as well as for smartphone users that will help you to get more customers.
Use local SEO practices
Restaurants are now making some internet marketing strategies, to gett more attention from employees.
Make a list of local food bloggers
Ask some best food bloggers of your town to give review about your restaurant in return for a free meal.
Use online restaurant reservation tool
Ask your customers to make reservation online on sites like OpenTable. It is an easy option for your customer because sometimes customer want to get reservation in just few clicks.
Make your email database
Email marketing is an efficient choice to promote your restaurant. You can promote your e-newsletter by social media or by your website.
Try to appear in social media
You need word of mouth marketing for your restaurant, so you need to appear on social media. Interact with your customers whole year via social media.
Pay good incentive for people, so you can get attention
Give incentive to your customers to follow your restaurant’s facebook page and make it easy for them.
Don’t judge anything quickly
Internet world is rapidly changing so don’t make a perception quickly.If your marketing strategy fails, make a new strategy according to the likes and dislikes of your customers.
Run contests on social media
To get more facebook crowd and more customers for your restaurant, you can run different contests on facebook page where people can easily participate and get some rewards.
Remake your menu
Give your menu a new fresh look. That will capture the attention of your customers and they will think that you must include some new dishes in your restaurant’s menu.
Ask your loyal customers to follow your restaurant on social media
It is the big achievement for the restaurant owner if its customer follow the restaurant. It will become a word of mouth for the people. You can ask your customers and employees to follow your facebook page, as by doing that you will get more promotion. When someone like facebook page of your restaurant, her friends and family members will also check the page and wants to visit that place.
Build your online reputation
Get some good reputation from the online world. Ask happy customer to write a review about their dining experience. Negative reviews true or not will turn the business away. So, always try to get a good online review from those customers whom you think are happy from your restaurant services.

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Ukuze Researcher
May 2016 , May 06

Great customer service is required for great restaurant business. The question arises, how you will deliver excellent service at your restaurant? Before proceeding to the answer, you must know what is customer service ‘ Customer service is the help/assistance and advice that you provide to your customers’. Customer service is the combination of communication and genuine attention which you give to your customers. When customers enter in your restaurant, they will check the gestures and the attention your staff give to them. If you deal with customers with care and respect, they will come back to your restaurant again and again. Satisfied customers play integral role for your restaurant business model. According to some studies, customer satisfaction has high impact on your business. You get more revenue when you get customers satisfaction. What happens when your customer is not satisfied with your restaurant’s services, some study shows the reason which says customers dissatisfied with the restaurant, when they experience rude customer service and poor quality of food, these reasons are more cited than slow delivery of order. According to studies, the reason why customer likes to visit the same restaurant and don’t like to visit the same restaurant related to customer services. Some restaurants are getting help from some restaurant service providing companies like Ukuze. Ukuze provides restaurant website development services, restaurant menu designing services, restaurant web designing services, restaurant menu printing services, restaurant online marketing services, restaurant consultancy services and many more.
Take a good start
The quality of the food is the most important factor of the restaurant. Customers experience the restaurant from the time he enters the restaurant to the time he leaves the restaurant. Restaurant must keep the customer’s demands at the forefront of every dining experience. Speak to the customers appropriately. Greet the customers well when they enter the restaurant. Always use respectful titles for the customers like ma’am, or sir. Do not interrupt the customer. Listen to the order of the customers intently and pay attention to what they want. Thoroughly review the menu and ask the customer again about their order if you have any ambiguity. Proper etiquette defines the type of the restaurant. You can easily experience the proper etiquette at pizza parlors and dining restaurants. Your restaurant must have some preference to whom should you serve the order first. In some restaurants, they begin serving with the guest of honor if not then women, then men, and then children. Serve the customers quickly and clear the table as soon as they leaves the table. If you have to interrupt, try to talk politely. Serve or pour the drinks from the right. Make a powerful system that you know which order goes to which table, don’t rely on the entrees. Never let the customer feel that you want them to leave. In restaurant’s perspective, server’s tip is not more important than customer’s comfort. Don’t let the customer to ask you for anything try to refill the water jug on time and provide the order to the customers on time.
Don’t let the customers wait for their order
When you serve the customer their order late, no matter how delicious the food is and how much work your chef has done on it, all goes in vain as customer got tired and bored. This may be the negative point of the restaurant. Remember that it is a hard task to win the heart of disappointed customers. Avoid making them disappointed. Always hire enough waiter staff which can easily deal with the customers and they never have to wait too long for the order. If your customer order a meal which takes longer time to cook, let the customer know about it in advance. Try to act smart before the customers.You may have heard the term speed of service. Mostly restaurants have speed of service according to their specific rules. Speed of service is an integral part of customer service no matter the type of restaurant. The goal for your restaurant is to achieve confidence of the customers. Provide the customers which the same quality of food and service everyday and every hour.
Fix the problems quickly
Your day to day dealing and eliminating the customer complains define the customer service of your restaurant. No matter how careful you are, sometimes something goes wrong without intention. No matter how big the problem is, your task is to please the customer. It is important for the restaurant to deal with the problems as soon as possible and eliminate them. Don’t let the customer wait too long to resolve their matter. Try to involve the manager to the problem as soon as possible. Restaurant staff should listen to the problems of the customers intently. Accept your mistake and tell the customers that you are very sorry for that. Stay calm when your customer start complaining about your restaurant. Maintain eye contact with the customers and watch your body language. Make sure that your body language isn’t telling different story than your words. Try to come up with a solution which is acceptable to both, restaurant and the customer. Always empathize and never blame.

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Ukuze Researcher
May 2016 , May 06

We can raise the profit level of our restaurant by adding some technology to it. You should know that how you have to design your menu for greater profits. You can make some strategies for your restaurant menu, which include traditional type menus, wine lists, menu boards and more. Menu engineering is a process of achieving profitability and popularity of menu items and how you can achieve the goal of profitability by following the rules of menu engineering. This is the process of increasing the profitability of the restaurant per guest. Many restaurant owners keep the rules of menu engineering in developing the restaurant menu. Menu engineering will help the restaurant to increase the profit. Cost decision of menu development is one of the most important and time consuming work. Some companies are working for restaurants, like Ukuze. Ukuze is one of the most popular company that provides restaurant menu designing services, restaurant menu printing services, restaurant website development services, restaurant online marketing services, restaurant web designing services and many more.
Categorization of menu items according to profit and popularity
The process of categorization of menu items will let you know that how the menu engineering methods can be beneficial for you.
Split your menu into categories and sections
Divide the menu into categories as it will give your customers many varieties. Categories are not set in stone, you can categorize the menu according to your restaurant food items. For example, some common categories are appetizers, entrees, desserts and drinks. There is no overlap in all categories, you can develop the categories according to your restaurant food offering. After making categories, you have to break those categories into sections For example, there are some sections that fit into entrees categories seafood entrees, meat entrees etc. For drink category, sub categories are alcoholic drinks and non alcoholic drinks When you define your sections, separate the distinct type of food items. These categories will elaborate the food categories and sections. It give the customer less time to pick their favourite food.
Place your menu items into one of four quadrants
Make a quadrant by using all food items of your restaurant. Place one of the those food items into one of four quadrants. There four quadrants are stars those are for high profitability and high popularity, plow horse those are for low profitability and low popularity, puzzles are for high profitability and low popularity, and dogs are for low profitability and low popularity. You can add the food items on quadrants according to their value.
Calculate the success of menu items in each of the four quadrants
According to the value of the food items that you made in quadrant, you have to mention that food item in related section. If your food item is popular and profitable, put that in stars. If your food item is popular but low profitable, mention that food item in plow horses. If your food item is high profitable but low popular then place it in puzzle. If your food item is low profitable and low popular then place it in dogs section. You have to rank the profitability and popularity in categories first after that rank the sections. Placing data into the correct location in the menu will let you know what food items are profitable for your restaurant business. For example, soup and salad special comes in plow horses.
Do’s and don’ts of the menu development
While developing the menu, you have to take care about certain things. If you want to highlight the menu items, you may need some space. If the menu item is not written properly with spaces, then menu doesn’t looks attractive. If you increase the number of items with highlighter,s with visual cues, it will decrease the value of your bottom line and your menu will look cluttered. Only highlight one item in each category. According to some studies, by adding high quality pictures of food items in your menu can increase your sales at about 30%. Use the same technique for adding pictures. If you add more pictures of food in your menu, you will never get a good impact of your menu. When you use more highlighted menu lines, customers cannot easily focus on one item and same is true for pictures. Always use highlight and pictures for profitable and popular food items. Food pictures and highlight will leave a good impact on the customers and customers would like to order those food items which they find more attractive. Do not list the prices of the menu in a column right side of the menu. Write the prices after giving two spaces after the end of the food item description.

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Ukuze Researcher
May 2016 , May 06

There are many people who want to start a restaurant business. Restaurant business is not easy, as people think about it. The restaurateur is not a naive person who do the work like all the restauranteurs. Restaurateur mostly have some common skills and traits which make their restaurant unique and successful. Here, we talk about those special traits which will help your restaurant to grow. Running a restaurant requires hard work and solid business skills. A restaurateur must have traits like tolerance, business sense, positive energy, leadership skills, passion, presence, persistence, ability to balance the life inside and outside the restaurant, and Schmoozability. Owning a restaurant is not a piece of cake.Before deciding to open a restaurant, one must understand the responsibilities and kind of work which he has to do. If a person can easily handle all the responsibilities then he can easily handle all the chores of restaurants. Being a successful restaurateur means you must have more ability to handle all main tasks of the restaurant. If a person have a set of essential skills and knowledge then he or she can easily manage a restaurant. Some restaurateur take the services from some restaurant service providers like, restaurant menu designing services providers, restaurant menu printing services providers, restaurant online marketing services providers, restaurant website development services, restaurant web designing services etc. Restaurateur can easily deal with his business if he know all the skills and techniques to deal with the business. Here are some crucial traits which a restaurateur must have in order to make the restaurant more profitable.
Human skill
It’s a prime job of manager or a restaurant owner to Schmooze customers. A good and sympathetic restaurateur listen to the customer’s complaints and deal with them nicely. He knows how customer service is crucial for the restaurant business. He tries to improve the customer services to improve the restaurant profitability. An enthusiastic restaurateur efforts to serve his or her customers best service. Those restaurateurs who don’t find enough time to interact with the customers can interact with them on social media or on website. Restaurateur can ask customers to leave their feedback in order to improve the services according to their customers demands. Restaurateur must know what are the favourite dishes of the customers and tries to improve the quality of those dishes.
Ability to multitask
Restaurateur have to be on the top of everything. A responsible restaurateur can easily deal with all the important issues of the restaurant. Like ordering from vendors, fixing broken equipments, answering phone calls for orders or for other issues, schmoozing with customers, tracking inventory, managing staff all the tasks should be done at one day.
Ability to deal with stress
Stress is inevitable. Restaurateur always stress out. He is always worried about maintaining top notch services for the restaurant, maintaining the work flow, keeping the cash flow up, arbitrate the conflict between staff members, keeping the inventory from going out of stock, and several other things. Restaurateur is bound to deal with the problems in every now and then. A good restaurateur understand how to handle the work of the restaurant and not let it consume him. Those restaurateurs who think that they have some trouble in handling different chores of restaurant, they should consult with some good restaurant consultants. Ukuze is also offering consultancy services to their customers.
Culinary knowledge
Restaurateur should know how their restaurant’s kitchen operates, so they can make some changes in their restaurant to improve the services. Some educational programs offers culinary classes and training for new restaurateur. Restaurateur have to handle the finances of the restaurant all by himself. A restaurant would go under fast if the restaurant’s budget weren’t spent properly. For example, if restaurateur spent big part of budget on remodeling the restaurant, there will be little left for inventory and for the staff’s payment. If restaurateur thinks he need some assistance in maintaining the restaurant’s financing or other services, then he can get the assistance from Ukuze consultants.

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Ukuze Researcher
May 2016 , May 06

To make more profit from your restaurant, you have to make some new marketing strategies. There are many restaurants who use some services from companies like Ukuze. Ukuze is the best restaurant service providers like restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant web designing services, restaurant online marketing services, restaurant consultancy services and many other services. There are several marketing techniques by which you can promote your business.
Sponsor a local marketing team
Make a team that has name after your restaurant and have logos of your restaurant on their t-shirts. In this way, your restaurant get more exposure but you also help your community.
Donate charities
Your restaurant team can team up with any local charity. Provide free food on charity’s annual gala. You can also make a schedule for your team to volunteer at a local food charity.
Appear in the local chamber of commerce
Local chamber of commerce is present in every community that helps to promotes businesses in that local area. You can not only host an events, but also network with many customers.
Appreciate a customer
Appreciate customers by arranging an event for them. Offer customers some deals on food and drinks so that people can line up on the gate.
Grand opening of restaurant
Host a grand opening of your restaurant. It is a simple way to encourage customers to visit your restaurant.
Offer Live music to customers
Call some local talent to your restaurant to entertain your customers. Ask the customers to give their vote to one of the band, whom they want to hear on restaurant facebook page.
Offer a theme party or holiday party
To word out about the theme party, one should post on social media, use the outside signage, renew the old banner for outside, give free drink coupon to existing customers for upcoming event, urge employees to share the event on their social sites, hang flyers of restaurant on community bulletin board.
Try social media like twitter
Select your target audience and set a budget. Twitter is a good place to promote your restaurant business. People like and share the news they like.
Facebook advertisement
There are more options for you for advertising your restaurant. There are more option to target the desired audience on face. Bistroservices are also providing restaurant online marketing services for the restaurant.
Collect customers emails for email marketing
Collect email addresses of your customers wherever you get. Also collect the email addresses from your restaurant’s website.
Send different emails
Try to send offers in emails like, Special offer in which 50% off on two cheese burgers and drinks. It will encourage the new customers to come and help to retain the old customers. You can also send invites through email for upcoming events. If you want to send bulk emails to your customers then you can use email service like mailchimp or verticalresponse.

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Ukuze Researcher
May 2016 , May 06

Marketing is needed for the restaurant’s promotion. Marketing is not only important for the restaurant business, but it is vital for all types of businesses. Due to the fierce competition between the restaurants, you have to do your best to get success in restaurant business. To get attention from customers, you have to plan some marketing strategies those are helpful in promoting your restaurant business. Mostly restaurants have their website that will help them to promote their business. Website is easily accessible by the customers. It is most important that the restaurant website is smartphone friendly. If the website is easily accessible by the mobile users, restaurants will get the traffic from the mobile customers as well. Ukuze is one of the best restaurant service providers. Ukuze provide restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant web development services, restaurant online marketing services, restaurant consultancy services etc.
Food photos
The best way to promote your restaurant online is by vivid, high quality and drool pictures. These days, people give more value to visual content online. If your website have pictures of delicious looking food, you can easily get the attention of people. If your website have all important information which a customer require,then its perfect! If your website have high quality pictures of your quality food, then it immediately draw attention of the hungry eyes. Try to hire some photographers to take some top notch photographs or try to take DIY style picture from your smart phone. It is not easy to take the high quality pictures. You have to take the bright pictures, as brightness is the key factor in images.
Online food apps
Mobile users are now using mobile phone apps. These apps are most important for them. It will be good for the restaurant owners to make any app which relates to your restaurant or get partnership with online food apps, by this way your restaurants will get more attention. Partnering with online apps let the smartphone users to check out your restaurant. Popular food apps provide integrated loyalty programs. Your restaurant get more views on smartphones and you will get more customers. Online marketing is the best way to get loyal customers for your restaurant.
Yelp can help to get more customers
Yelp has strong impact on restaurant industry. It is trend in restaurants to have yelp account. Reviews on yelp can help your restaurant to get confidence of people. The reason why yelp can help your restaurant business is that people will review you. People can review you even you don’t have an account. So in that way, restaurant owners can make the most of this opportunity to increase profit for their restaurant. You can add as many details about your restaurant as possible, like you can add photos of your restaurant and your restaurant’s food, store hours, location, menu, price range and wifi. Always remember that give positive response to your reviews, either their review is good or bad about your restaurant. If you are responding to the negative reviewer publicly, thank the customer for the feedback, apologize for the incident, promise them to improve your service in the future. Some business owners also help other yelper business people to help them to get them reviews so they will get more customers.
Setup google plus account
Setting up google plus account is as important as yelp account. To get traffic from google plus, you have to set up google plus account and add as many information about your restaurant as possible. Google plus has a benefit for business people. When you search a business on google, google knowledge graph shows the information about the business in a sidebar. Knowledge graph extract large chunk of information from google plus account. It is a bonus for your restaurant business to have an account on google plus.There are more chances for your restaurant to get viewed by customers. You may also allow your visitors to review about your restaurant, food and services, as Knowledge graph also aggregates google user reviews.
Present your food on Instagram
Making account on instagram can also improve your business position. You may use instagram to promote your business by posting high quality visual content. Food pictures always draw attention of hungry eyes. If you will add high quality food pictures, with bright colours and delicious looking then you may get the attention of many customers who would like to come to your restaurant to order that meal. Show your brand identity on your instagram account and post some special dishes of your restaurant on instagram.

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Ukuze Researcher
May 2016 , May 06

Everything requires quality.If you need to improve your restaurant business, then you have to improve the services of the restaurant. From the customer's perspective, they go to restaurant only for food. But according to Gallup study in 2011, when people eat out, they want to have an amazing experience of dining out with their families. According to some study, people like to go to only those place where they feel happy and get respect from others. Also customers like to spend more money on those restaurants, where they are greeted warmly and treated with respect and care by the restaurant staff. The restaurant manager and restaurant staff are responsible for the care and giving the respect to their customers. The customers must feel satisfied after their dining experience at your restaurant. Some restaurants hire some consultants for advice. Ukuze is one of the best restaurant service providers, like restaurant consultancy service providers, restaurant menu designing services, restaurant menu development services, restaurant website development services, restaurant web designing services, restaurant online marketing services etc.
Effective customer service techniques
It is important to train the employees in a professional manner and not in normal way of food handling and safety procedures. Encourage your employees to improve their customer care services, which must be better than basic customer services. The concept of care includes the simple steps like looking into the eyes of customers, give the customers smile and greeting them properly. Anticipating the needs of the customers like refilling their drinks or water, or bring extra napkin for the customers who order oily food that could make fingers messy. Timing is another big issue, customers want to get the service quickly. Promptly serve drinks and appetizers, try to minimize the time between courses and don’t ask customers to clear the table and let the customers to finish their meal. The way you serve the food to the customer is also important. If you give your customers importance, then they will feel happy and satisfied with the services of restaurant. If the cleanliness of the restaurant is not appropriate, obviously customers will consider that the kitchen of the restaurant will be same. Focus more on cleanliness and bring new designing trends.If needed,remake the menu of the restaurant. If restaurant achieve the customer's confidence by offering them effective and amazing customer services, the restaurant can easily get more profit. Loyal customers are always profitable for the restaurant. If restaurant provide good quality food and excellent customer service, it can easily get success.
Make policies about the attire of employees
The way restaurant staff present themselves, it reflects the restaurant as a whole, so reinforce some laws for them. Establish new laws and policies for the employees, like employees must be neat and clean but they should have some attire sense that includes hair and makeup etc. Train the employees that being friendly and casual doesn’t mean being overly familiar with the customers. For example, employees can’t speak with the customers like ‘’hun’’ or ‘’you guys’’ this gesture is not acceptable in any type of restaurant. If an employee feel it is necessary to be friendly with the customers, then they must know the code of conduct and try to solve the problems camly. For example, if a customer says that his food is not cooked evenly, take the food back to the kitchen and cook it little longer. If customer’s ordered meal is delayed or order forgotten, they must quickly involve the manager with the customer to offer them free meal or order them another food or chose some other way to make it right.
Know the areas which require improvement
Restaurant manager or owner must observe the servers or waiter staff interaction with the customers. Check the areas where the employee is doing well and also those potential areas where they need improvement. The changes you want the employees to incorporate, can be helping female customers to seat or suggesting appropriate choices for young patrons, when there is no child menu offered. Encourage employees to share the ideas about improvement.Always praise those employees who are taking steps for the improvement and help the customers in selecting their food or those who engages with the customers positively. Give rewards to best servers, it will boost their confidence level and they will work more enthusiastically.
Talk with your employees daily
Talk with your employees daily. Try to know their problems and issues. Try to resolve those issues. Ask employees for their feedback on different restaurant’s issues. Ask the employees to think like a customer and tell how they experience the customer services of this restaurant, would they like to recommend this restaurant to their friends or family members.If yes, ask them why yes, if not, ask them why not. According to some study, the most important service, which customer observe is customer service. No matter how delicious your restaurant’s food is, if the customer service of the restaurant is not good, customers will never visit the restaurant.

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Ukuze Researcher
May 2016 , May 06

Restaurants can easily get more profit by reshaping their economy by using the modified economic trends. Many restaurants follow some economic trends for their restaurant’s success. You cannot spend money on your restaurant at once, restaurants need modification again and again which comes with stable economic state of the restaurant. Customers want change in the restaurants as they would like to spend their money on buying food from the restaurant. The way customers spend their money on the restaurant will make trend, which drive changes in the restaurant industry. Economy itself have internal impacts on the restaurants. Labour cost and food cost are the factors which affect the economic conditions of the restaurant. Restaurant owners need some financial experts who can help to improve the financial condition of the restaurant. The restaurant owners can hire some companies who work for them and provide services from restaurant menu designing services to restaurant consultancy services and many more. Ukuze is one of the best restaurant services providers who provide services for the restaurant web designing services, restaurant menu designing services, restaurant website development services, restaurant menu printing services, restaurant consultancy services, restaurant online marketing services and many more.
Quality of the food vs price of the food
Restaurant customers are mostly conscious about price. Those restaurants which provide quality food are successful than those which provide cheap and less quality food. According to some research, customers like to buy good quality food as it have health benefits. Trends are now changing towards healthy food than oily and junk foods. People like to maintain their lifestyle in a healthy way. They want to avoid unhealthy food and for this purpose, they spend a lot of money. If a customer is paying for the food, then he wants to know about the quality of that food. If the customer is not satisfied with the quality, then he will not pay the high price for it, but if the quality of the food is good, then the customer will be agree to pay the high price. The reason why customers care about the quality is the most important fact, that has impact on restaurant’s earnings. Those restaurant’s who spend more on the advertisement but spend less on the quality of the food will not get loyal customers, while those restaurants who spend more on the food quality and less on the advertisement will get loyal customers. Current food trend is healthy food, so if restaurant keep this trend on for their restaurant, then they will get more loyal customers.
Inflation in food
Restaurants have to manage the cost of the food but the price of the main ingredients of the food items keeps on increasing and it is a challenge for the restaurant to overcome this factor. If the prices of the main ingredients is increased, the restaurants have to select appropriate alternative for those main ingredients. Sometimes, restaurant owners suffer losses due to the high prices of the main ingredients. If restaurant owner want to buy the alternative of the main ingredient, then it is possible that the customer would not like the alternative. So it will lead to the inflation in food, that cause economic change in the restaurant industry.
Quick growth
The casual sector of the restaurant is growing. These restaurants are those which serve fast food and also casual food. Many restaurants are those which offer high quality food and focus on a narrow niche and these restaurants falls between those restaurants who has the price which falls between the casual dining restaurants and fast food restaurants. Ethnic foods are now mainstream for the customers, and chefs are now focusing more on the sector, the sector also have more pressure.
Labour and health care support
Labour market has huge impact on the restaurant industry. There are many risks of high level hiring for the restaurant in case of labour shortage and high retention challenges. Restaurants must take care about the health issues of their employees by providing them health care coverage under the act of affordable care and patient protection, that definitely require cost. According to some study, labour cost consume around one third of the restaurant’s total sales. If you will increase the minimum wage of the labour, it will impact the restaurant industry. People want to have a best service, which is why trained and professional employees are always in demand but the salary of the labour must meet the financial position of the restaurant, otherwise restaurant get loss in business. Labour force also affect the economic position of the restaurant industry.

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Ukuze Researcher
May 2016 , May 06

Technology brings power to different businesses,including like restaurants. People like to order their favourite meal online. There are many different mobile apps for the food, restaurant and consumer ordering. Mostly restaurants are trying to find out how technology can be beneficial for their business. Now, experts are working on mobile secure payment processing, labour optimization, mobile commerce, and omnichannel engagement. Some companies are providing restaurant services like restaurant menu designing services etc.Ukuze is one of those restaurants which provides restaurant website development services, restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant web designing services, restaurant online marketing services and many other services.
New payment methods
Data security is a very big issue. People want to choose secure and safe payment methods. Many payment related breaches are still continue and experts are using different technological methods to cater this problem. Large chain cyber attack on the restaurant online payment accounts are the big issue for those restaurateur who has small restaurant business as compared to big restaurant owner. Every restaurant must have authentic data security measures to protect the payment network of the restaurant but also to protect the card data of the customers. Due to cyber attacks on the customer’s credit cards, now customers like to use mobile wallet because these are more viable and secure alternative for payment. Some customers and restaurateurs think it's a difficult method of money transfer. For example samsung pay, apple pay, and google pay had a hard time in changing the mind of their customers to use this technology. Now, there is a battle between different mobile venders to win the customer’s satisfaction. Although, the mobile payment method eliminate the chances of cyber attacks. The idea for the restaurant is that, they should pick that mobile payment service which their customers are using. Invest only on those platforms which helps you in your restaurant business, those platforms which also help you to fulfil the demands of your customers in long term, say for the three or more years. Restaurants using this technology for their customers and their personal convenience and safety. Restaurants must hire some data security experts to cater the security issues in the restaurant payment method.
New marketing techniques
When you talk about marketing, you talk about promoting your business. The business promotion is not so easy, but internet is making it possible. Now any business can easily be promoted by using online marketing techniques. People spend more time on the internet nowadays, they use internet to surf, to interact with their family and friends, to search different information etc. Restaurant owners like to hire some search engine optimization experts, who can help them to promote their business on the internet by using online marketing techniques. Some restaurant owners hire some companies who had experience in promoting the restaurant business. Like Ukuze is one of the most reliable and famous company which provides restaurant services like restaurant online marketing services, restaurant website development services, restaurant web designing services etc.
Engagement of mobile consumer
People now like to transfer their payments or bills through mobile payment methods. In Forrester Research, it is said that those customers who place their orders online are more loyal to the brand. It is also said in another research that those customers who place order online visit the restaurant more often than those who doesn’t place the order online. The mobile ordering has strong impact on restaurant’s bottom line. Some restaurants launched their apps on the mobile phone in order to get the online orders from the customers. Never think that if you have created an app it will surely attract huge number of customers for your restaurant. Customers can only be attracted if you made your app easy to sign in, easy to place order and easy to add or redeem loyalty points. If you don’t make the app exciting, and easy for your customers, they may not use that app again.
Employee productivity
Every restaurant have their customer engagement strategy. Employee must know his or her targets. If any server know that he is near to reach the incentive, they work hard to sell more desserts on the saturday night. Customer focused technology have direct impact on employee productivity. Benefit of customer self ordering by mobile online ordering system or else, is the ability to optimize the labour cost by streamline the ordering process by giving more attention to serving guests or in kitchen production.
If you will give the choice to the customer to pick the best method to interact with you, it will give more strength to your team to face the guests more confidently.

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Ukuze Researcher
May 2016 , May 06

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