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Customer's Loyalty

It’s the ultimate desire of every business to keep its customers loyal to it till the death of the business. Every kind of business has the same desire. But this is a very difficult task, that has to be made & effectively maintained.Precisely talking about the restaurant, which is one of the leading businesses in the developing world, there are certain ways in which a restaurant can keep its customers. One of the easiest, yet very recommendable & effective way of building customer’s loyalty is having the website of a restaurant.An appealing & self-inviting website of a certain restaurant would keep its customers stick to that restaurant, as the customers would be able be get informed to the day-to-day additions to restaurant’s menu or other information. Making reservations would be just a click away from the customers!So, it is worth to mention here that in order to develop customer’s loyalty, one easy step that a business (restaurant) can take is making the website,for this very task visit http://bistroservices.com/index.html to get all the services demanded by the business under one roof! :)

Bistro Services Researcher
Jan 2016 , Jan 22
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How to keep a restaurant inviting

The main aim of every restaurant is to serve people and to attract their customers ,but people decide, for which restaurant they want to be customer of. Every top business has something unique in them which makes them "Successful" at the first place making them competitive from its rival companies. Attracting ,maintaining and retaining customers in today's service sector seems to be a very challenging task but it's actually not that difficult . First of all you need to know who your potential customers are, by making marketing strategies .
Advertise your restaurant as much as possible through social networking sites, TV, radio, billboards , newsletters, phone, dropping lunch menus to houses or business location. Moreover get free media attention because nothing excites up new customers like a media attention, send a press release to local news outlets. You should do all these things to promote your restaurant because when people are looking somewhere to eat, your marketing needs to be strong enough that they have heard about your hotel and want to try it out.
If people are visiting your restaurant ,make them comfortable through your quality food and proving them a clean atmosphere and just in time service, offer live music. Because if your food is tasty and healthy at the same time you have already gained advantage over them by making your customers in a restaurant, the first thing people want is the food which is not only tasty but healthy and you are serving them quality material. Because they are spending their money in your hotel to serve them if you serve them well they will find your hotel as worth spending on.
Provide "free membership cards" in a limited time offer because people are going to visit your restaurant more if they had membership with your restaurant so that they can get free meals from your restaurant.
Advertise more and more online e.g. First of all collect email address of your customers then Mail them offers for discount, coupons or free trials. Make a website which should appear in search results when people are looking for something that they need or want. Post on social media networks like putting a picture of delicious food on Instagram that they should try. Advertise on website, pay-per-click ads, mobile apps that people often visit .
When you have gained your customers through membership or through other resources, retain them by making good impression on them by taking reviews or feedback from them about what they like or dislike about your hotel and pay good attention to their complaints. Take their numbers and update them about your new offers and often giving them discounts for being their loyal customers.
Because your loyal customers can be a good source of customer "referral" for their friends as they are going to give a positive feedback to others about how good and well your hotel treats its customers and why they should try only your hotel.
Providing free home delivery can also be an excellent source for attracting new customers .If someone is too lazy to go out of the house or sudden guests arrives at home then you can gain your new customers because they will definitely look for a home delivery source which can provide them quick service for delivering their food. Your restaurant can be the one whom they will call, just give them a good reason for trusting you with that.
This is 21st century world, a world of innovation ,to survive you must keep innovating your business specially in a service sector because people get bored easily with eating same food and taste as a result they will switch your hotel & if you want them to be loyal you must change or add something new to your quality food by changing it after three or four months.Introduce or expand your menu by introducing new international foods or introducing Asian foods that they must check or enjoy , expanding drinks and juices. Arranging themes for occasions like birthday parties, marriage ceremonies, charity functions or cultural ,religious ,sports season special themes so that they had a name of your hotel in their mind that what new is going to happen in this special restaurant this time and they should visit it.
A sophisticated, nice and clean decor and design of your hotel can play an important role for attracting customers specially business customers as they can arrange their company meetings in your restaurant which could be very great for not only creating the good image of the restaurant,but can help in generating a big revenue for the restaurant because a lot of chances can be created that a specific partnership can be formed between the two, so a specific sections and area for business meetings should be arranged.
One of the best way to attract customers would be to open your restaurant 24/7 .So that whoever ,whenever is starving knows that your restaurant is there to help and is not going to compromise on its customers appetite!
Train your employees properly regarding how to serve and behave with customers because customers are often disappointed most through bad manners or late serving meals.Not only this, employee empowerment also plays a big role in the success of any restaurant like appreciating or giving bonus to ,say, any hotel staff for his excellent work and making him employee of the week would not only help in motivating him but other staff members would also work hard and give their best to earn reward and it would ultimately help your restaurant to prosper.
Tell your customers about your chef and his qualification and achievements that you have hired such a good resource for your restaurant and they should try his/her meal .It can be also a good source of inviting customers.
Affordable prizes for everyone would be a great idea to invite customers like the rich, the poor ,student, the educated ,uneducated .Your restaurant should be open for everyone so that everyone can afford it and you can also get to know who your target customers are and where your business can bloom .It can also help you in searching your target market and it should attract every age, gender people.
Make alliance with complementary businesses as this relationship will help not only in gaining new friendship, but their customers will also become your customers.
These were just a few ways to keep your restaurant inviting and If you are looking for a company who do all of these things for their customers, then you should visit bistroservice.com,It provides all services that are related to the restaurants, in one way or the other. Either directly or indirectly. It values its customers more than anything.

Bistro Services Researcher
Feb 2016 , Feb 12
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The best way to turn around a restaurant

Turning around resturant is necessary part of successful restaurant business for those people who like to improve their restaurant business and always striving for perfection. Valueless services cause losses in business. Importance should be given to those vital areas which are dealt with customers. Those people who want to turn around restaurant business may check bistroservices.com, as this website gives excellent services in the areas of restaurant menu designing, menu printing, restaurant consulting, restaurant marketing, restaurant online marketing, and restaurant web designing services etc. The main areas which should be taken into consideration in order to make your business successful are as follows
Decide your customers
First thing to turn around a restaurant is to decide about the people who visit restaurant. If they are students, aged people, or working class so menu must be changed accordingly. This is the essential part in turning around a restaurant. People mostly like to walk into that restaurant where they will find their favorite restaurant design, favorite menu design, and food items, favorite restaurant music, and where they feel satisfaction
Restaurant Ambiance and design
The most important area which gives the customer first impression about the restaurant is restaurant design. Here, most of the customers who love simplicity they usually prefer a restaurant which gives them mental peace. It is considered that music gives mental peace for that reason some restaurant place Orchestra or other musical instruments for music lovers.
Restaurant table design
Another most important area is the table design. Most restaurants losses their business because of the same table design for years. Table design must be turning around occasionally. Napkins, plates, spoons, and forks must be clean and placed pleasantly.
Restaurant Menu design
One cannot ignore the importance of menu in restaurant turn around. Good menu gives best impression of your restaurant. Customers don’t like complex menus. Customers usually like simple menus because they don’t want to waste their time for reading and understanding the complex menu. Menu design must be attention capturing. Most of the companies are providing help for this reason in menu designing just like bistroservices.com
Speciality in food in restaurant
Food must be delicious in order to achieve customer’s heart but mostly customer like to try new dishes if they find any special dish and delicious dish on any restaurant, in this way restaurant earn new customers. Restaurants can use different ways to capture customer’s attention by providing special dishes on Christmas, Easter, Eid or on Diwali etc on cheap rates. Restaurants can also provide special dishes for children, as this is another way to seek customer attention.
Restaurant working hours
It is important to think about the opening hours for the restaurant to earn the customers who like to go out for dinner, lunch, or for breakfasts on weekends or on weekdays, it also gives the best way to turn around restaurant. Likewise those restaurants which usually open at 5 pm lose their customers who are out for lunch.

Bistro Services Researcher
Feb 2016 , Feb 12
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How to turn around a restaurant

There are many ways to turn around a restaurant. It’s easy to turn around a restaurant if you know all the important things where you need modification in your restaurant. Those things can be your restaurant design, your restaurant menu design, restaurant website design, and outlook of your restaurant etc. First you have to be vigilant and you should know about your customer’s choice. If most of your customers are from the same age group, that means their choices could be the same. Changing can be done in the areas of food quality, environment of the restaurant, services of the restaurant, and location of the restaurant, marketing of the restaurant. Many successful restaurant seek help from some companies for developing the website of their restaurant. There are some restaurant website designing companies like bistroservices.com which make the interactive website for the restaurant so customers can order the food online. People like to order the food online to save their time and money. Pricing is another important issue for successful restaurant business.
Restaurant service:
Most important area which assess the quality of your restaurant is your restaurant service. Customers usually like those restaurant where they get quick service, where they see something unusual, where they feel different. How you can make them feel different? It’s simple, you need to make a strategy for your customers, like sometimes you can give them some free food item along with their menu or to get their drink refilled by the waiter. It gives a good impression to customers if you give them more courtesy and they feel special at your restaurant. Ask them to visit your restaurant again and give them your business card to show how important they are to you.In this way they will feel special and they will think to visit your restaurant again.
Restaurant consulting
It is another way to turn around your restaurant properly. Many experienced people provide consulting services on some platform. Like bistroservices.com are providing best restaurant consulting services. Consulting is better way to turn around your business. People like to have advise from others in certain matters. Two minds are better than one. Make a call or check website of any consultancy company and tell them correctly about your restaurant and also tell them what changes you want in your restaurant. Bisteroservices.com also provides restaurant consultancy services.
Restaurant food
Food matters alot ! If you have delicious food in your restaurant, no one can stop your restaurant to grow more. Satisfy your customer by fulfilling their demands on time and in food. Sometimes, customer don’t get what they saw in the menu. Be careful because your customers are your marketing tools. You can give your customer to try little quantity of your new dishes for free, it makes good impression and customer may feel that you value their likes and dislikes or perhaps they would like to try your new dish. Your food must compel them to visit your restaurant again.
Restaurant atmosphere
Clean, friendly and stylish place capture the attention of people. customer likes to visit those places where they feel relaxed and comfy. In order to get more customers, you must check the cleanliness of your restaurant like table tops, chair tops, plates, dishes, spoons, forks etc. People like to stay at clean place. Courtesy is another way to win customers heart. People will never forget how you make them feel. So when the customer arrives, one may say greetings to them it also gives long lasting impression on them.
Restaurant location
Good location is another important thing that should be in your consideration and you should choose good location for your restaurant. For example, if you choose a location where offices, parks, or schools are near, it will be a plus point for your restaurant. Location increase the chances of successful restaurant business. You can design your menu according to your customers, like if your restaurant is near to school so your menu must contain kid's meal, drinks, burgers etc.
Marketing or Promotion of the restaurant
One of the most important thing to turn around the restaurant is your marketing or promotion strategy for your restaurant. If you have strong promotion strategy for your restaurant, you will get more customers. Many restaurant like to get restaurant online marketing services because these services are cheap and people nowadays spend more time on social media sites. People easily view their favourite food and your special dishes which your restaurant is offering to them and they would like to try those food. Some restaurant hire some restaurant website design services providers and developers make the website of restaurant and customer can easily order their favourite menu online.

Bistro Services Researcher
Feb 2016 , Feb 12
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How to keep restaurant inviting

The main aim of every restaurant is to serve people and to attract their customers ,but people decide, for which restaurant they want to be customer of. Every top business has something unique in them which makes them "Successful" at the first place making them competitive from its rival companies. Attracting ,maintaining and retaining customers in today's service sector seems to be a very challenging task but it's actually not that difficult . First of all you need to know who your potential customers are, by making marketing strategies .
Advertise your restaurant as much as possible through social networking sites, TV, radio, billboards , newsletters, phone, dropping lunch menus to houses or business location. Moreover get free media attention because nothing excites up new customers like a media attention, send a press release to local news outlets. You should do all these things to promote your restaurant because when people are looking somewhere to eat, your marketing needs to be strong enough that they have heard about your hotel and want to try it out.
If people are visiting your restaurant ,make them comfortable through your quality food and proving them a clean atmosphere and just in time service, offer live music. Because if your food is tasty and healthy at the same time you have already gained advantage over them by making your customers in a restaurant, the first thing people want is the food which is not only tasty but healthy and you are serving them quality material. Because they are spending their money in your hotel to serve them if you serve them well they will find your hotel as worth spending on.
Provide "free membership cards" in a limited time offer because people are going to visit your restaurant more if they had membership with your restaurant so that they can get free meals from your restaurant.
Advertise more and more online e.g. First of all collect email address of your customers then Mail them offers for discount, coupons or free trials. Make a website which should appear in search results when people are looking for something that they need or want. Post on social media networks like putting a picture of delicious food on Instagram that they should try. Advertise on website, pay-per-click ads, mobile apps that people often visit .
When you have gained your customers through membership or through other resources, retain them by making good impression on them by taking reviews or feedback from them about what they like or dislike about your hotel and pay good attention to their complaints. Take their numbers and update them about your new offers and often giving them discounts for being their loyal customers.
Because your loyal customers can be a good source of customer "referral" for their friends as they are going to give a positive feedback to others about how good and well your hotel treats its customers and why they should try only your hotel.
Providing free home delivery can also be an excellent source for attracting new customers .If someone is too lazy to go out of the house or sudden guests arrives at home then you can gain your new customers because they will definitely look for a home delivery source which can provide them quick service for delivering their food. Your restaurant can be the one whom they will call, just give them a good reason for trusting you with that.
This is 21st century world, a world of innovation ,to survive you must keep innovating your business specially in a service sector because people get bored easily with eating same food and taste as a result they will switch your hotel & if you want them to be loyal you must change or add something new to your quality food by changing it after three or four months.Introduce or expand your menu by introducing new international foods or introducing Asian foods that they must check or enjoy , expanding drinks and juices. Arranging themes for occasions like birthday parties, marriage ceremonies, charity functions or cultural ,religious ,sports season special themes so that they had a name of your hotel in their mind that what new is going to happen in this special restaurant this time and they should visit it.
A sophisticated, nice and clean decor and design of your hotel can play an important role for attracting customers especially business customers as they can arrange their company meetings in your restaurant which could be very great for not only creating the good image of the restaurant,but can help in generating a big revenue for the restaurant because a lot of chances can be created that a specific partnership can be formed between the two, so a specific sections and area for business meetings should be arranged.
One of the best way to attract customers would be to open your restaurant 24/7 .So that whoever ,whenever is starving knows that your restaurant is there to help and is not going to compromise on its customers appetite!
Train your employees properly regarding how to serve and behave with customers because customers are often disappointed most through bad manners or late serving meals.Not only this, employee empowerment also plays a big role in the success of any restaurant like appreciating or giving bonus to ,say, any hotel staff for his excellent work and making him employee of the week would not only help in motivating him but other staff members would also work hard and give their best to earn reward and it would ultimately help your restaurant to prosper.
Tell your customers about your chef and his qualification and achievements that you have hired such a good resource for your restaurant and they should try his/her meal .It can be also a good source of inviting customers.
Affordable prizes for everyone would be a great idea to invite customers like the rich, the poor ,student, the educated ,uneducated .Your restaurant should be open for everyone so that everyone can afford it and you can also get to know who your target customers are and where your business can bloom .It can also help you in searching your target market and it should attract every age, gender people.
Make alliance with complementary businesses as this relationship will help not only in gaining new friendship, but their customers will also become your customers.
These were just a few ways to keep your restaurant inviting and If you are looking for a company who do all of these things for their customers, then you should visit bistroservice.com,It provides all services that are related to the restaurants, in one way or the other. Either directly or indirectly. It values its customers more than anything.

Bistro Services Researcher
Feb 2016 , Feb 12
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How to make quality food in restaurants

Have you ever wondered why some restaurant foods are so different and tasty from home food that people prefer to eat from restaurant rather than house? Why your home rice taste so change from the restaurant's ? Well there is a reason behind it and that reason is the one which makes your restaurant's food taste so good. Restaurant’s chef plays an important part in making your restaurant to become successful because chefs have the power to play with food as they have many resources, time to experiment on food so they can do magical things with food and make them taste so good with their incredible recipes that you will crave for them. But what make the restaurant food so tasty depends on many things lets for say the quality ingredients in food of restaurant have a major impact as these ingredients are based on their freshness and their nature and without the use of best and quality ingredients the chef's creation will be of not that much worth which it should be, not only this you can get competitive edge over adding quality to your food.
When you are deciding about the food menu in your restaurant don't hire too many cooks in your restaurants because different cooks have different ideas and they will have conflicting interests.There must be an agreement between all the cooks about their recipe and ingredients so the right people should be selected as a chef."Quality is price". so you should never compromise on quality because quality is everything
Use fresh ingredients
If customers are paying you, it is your duty not to let them down and do not make them regret. You should provide them fresh ingredient because fresh ingredient plays an important part in the taste of food. If a chef is cooking old or frozen chicken or fish, those protein are going to lose out on their flavor.Vegetables and fruits should be used within a short period of time when bought.
In restaurants, you have to purchase a lot of food supplies everyday so chefs store food to use it when needed which is very unhealthy because food can be enhanced in many ways which are not necessarily healthy. A chef may try to hide this thing by adding a lot of spices, salt and pepper limiting the chef's ability to naturally made tasty meal.
Not only this you should use fresh herbs and spices because they are going to add a lot of taste in your food and there is a lot difference between fresh and dried herbs.
Health is another important factor that plays an important part for making or breaking the image of your restaurant. When you are using old, frozen, poor or cheaper ingredients it will contain additive in them which is not good to consume which will spoil your restaurant's image and the restaurant will lose its image to compete in the market. So it is better to use quality ingredients which makes dish healthier overall.
Innovation
Changing your menu two to three times in a month would be challenging but it will add more quality to a food because nowadays people want innovation.Changing your food recipe from time to time would not only make a good impression on customers, but also add competitive edge over other customers. You may feel it is costly and a real challenge but its long term benefits are more.
High heat or temperature
One thing which is mostly underestimated in our home meal is the hot stove and equipment. People are uncomfortable cooking at high temperatures It is generally said that hotter equipment spoil the food which is not considered true in the restaurants.
The great chef has said that "the honest truth(to why restaurants food often tastes better)is passion and love-plus, hotter equipment doesn't hurt. The hotter the equipment, the better, and it is the key to cooking and getting things done fast, like a quick sear or a fast sauté to lock in the flavors"
Because a steak won't steer on medium heat and vegetable will turn to mush if you don't cook them fast enough.It is not good for every dish but high heat cooks things faster and develops a nice crust and deep browning and puts the finishing touch on dishes prepared on the cooktop.
Measure ingredients properly
Do you often forgot to add the chili or garlic to add in the dish. Oh well that's unprofessional and it is the main thing which is taught to the professional chefs to prepare everything in advance to reduce the moment of panic from your head.It is one of the main thing which shouldn't be forgot for following the recipe by measuring and chopping before cooking so that all the necessary ingredients are present and you don't have to waste your time.
Salt, shallots and butter
Salt alone can change the taste of your food by making it spicy and adding its own flavor in food. It is said that "salt makes food taste more like itself". In the restaurant, the chef's should not be afraid of adding the salt but in a balanced way. Because most of the time customers also start to complain about heavy salt but you should maintain balance over salt and health safety.
Shallots which should be put in almost every dish because what they do is almost a wonder in every dish, dice them up and add them early in the cooking process, they will add a great depth of flavor.
Butter has a lot of flavor in itself than olive oil, as they say; "fat is flavor" and in the restaurant,the easiest way to add flavor is by adding butter as butter adds silky, creamy texture to sauces and makes everything richer.
Food presentation
Whether it is a class presentation or a food presentation, it is important that everything should be done perfectly and in a structured form.In restaurant, it is important for a chef to present the food in a good manner because the way your food looks, is the first factor in making you want to eat it. Because we eat with our eyes before our mouths and a good restaurant should spend a whole lot time figuring out how a finished dish should look like.

Bistro Services Researcher
Feb 2016 , Feb 12
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How to train employees at the restaurant

Training your employees properly plays an important part in the success of your restaurant because food service is the kind of a business in which you have to directly communicate with your customers,so your staff must be attentive to customers demands.Not only this,but training is needed in all the functioning areas of the restaurant from the quality of foods to the speed of service.Here is the list to help you out.
Recruitments
When you are going to hire employees to work for you, the first thing you need is to analyze and make a list about how many departments will be in your restaurant and in each department how many employees are needed for the job. Yeah that is right that skills can be taught and experience can be developed but the main thing you need is the raw talent because this is the one thing which is difficult to come by so start hiring the right people for the right jobs. Make sure the people you are hiring will be aligned with the goals and culture of your business, Observe them well for this reason by observing their anger, attitude and behavior past experience and the potential new candidates because it will ultimately reduce your turnover cost. It is said that
"thoughtfully choosing the individuals you hire will help reduce the dreaded 'T' word, turnover"
Orientation
Now you have hired the right people for the job .Make the orientation program as the first step towards the training program. Introduce your new staff about your restaurant and make them familiar about your restaurant's environment, mission, culture ,structure, general rules and regulations and expectations of the company so that they can visualize themselves as the part of the company. It is a great time to start because whatever you present to themselves at that time, they will picture that on their mind. Start this process by explaining them about the general duties and responsibilities of the position, functioning of the different departments and cover the important questions and answers about their role so that they have an idea about what they will do.Training must be conducted of the employess & the trainer must have a training manual as well and the trainer should also be trained so that he is clear that how to teach and to whom to teach.
Training sessions
Now going from general to more specific would be to explain individuals about their job duties depending on their job description and this can be done by many ways like demonstrating them through training videos in which they have to learn about the new recipes, and they have to write and learn the recipe as well.This visual technique helps a lot for the trainees and you can make sure if they had learned or not by taking quizzes and tests. You can also provide audio training as well because they are prevalent part of your formal presentation.
Shadowing is also an interpersonal form of demonstration, this method involves trainees following around a mentor while the mentor performs his regular job duties. The trainer can also instruct his employees in which no demonstration is given to the employees and verbal or written directions are provided to the trainees as to how to accomplish a task.
Supervised performance is also helpful in which the trainees receive hand-on experience by being actively supervised by the trainer ,this method is good as the trainer receives the direction and tips for what to do and how to do and the steps that are challenging are guided by the trainer.Active participation is needed on the part of both the trainer and the trainee which increase information retention.
The trainee must get different types of trainings like menu training in which the staff gets the first look and taste of the products and see them how each menu is garnished and presented.In the service-practice shifts ,the trainee does the tableside ,food service in the assistant of the trainer.A written test over general orientation material and the service-related issues is common at the completion of this step.
Group training
The one thing you should do is to train employees in the group.It would be beneficial in many ways instead of training one by one or individually..It will also help in reducing the cost of hiring the third party if you hire a third party consulting firm to conduct your training session ,it will most likely charge per hour or per day for the time the trainers spend at your office .so if the training session is conducted in the group you can reduce the consulting cost. Moreover if you train them in group employees can learn more by hearing the questions asked by co-worker than would training on their own.You must train your employees well to reduce any mishap.

Bistro Services Researcher
Feb 2016 , Feb 12
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Why providing Wi-Fi is profitable for the restaurant

In this 21st century world, where technology has taken place in every aspect of life and is improving day by day, creating a competition amongst everyone including the business where technology is not needed, like in the restaurants. Yes in the restaurants. It is not a secret anymore that there is some stiff competition in the restaurant world with quality food and quick services to decor and dining establishment, all done for customer attention and business profitability which every restaurant is providing this now, but the creative people know that if they want to gain more customers, then they must have to be innovative and introduce something new which could not only gain customers, but also help them to stand out in the market .so with the aim like this, a recent change that has been steadily gaining momentum in this industry is the availability of guest Wi-Fi in the restaurants.Here is the list below that enlist the benefits of providing Wi-Fi in the restaurants.
Wi-Fi as a smart tool
When customers are ordering food and are waiting for the meal then it will be a great time to provide them Wi-Fi services .The benefit will be that they wouldn't have to wait for the food and get bored in that time and in this meantime, you can prepare your quality food and they will be busy using their mobiles through free Wi-Fi. You must have to think strategically and use tactic that will result in maximum business value and happier customers, you can do this by providing high speed internet access with higher performance connections.
It drives customers
When there are too many big restaurant and competition in the market, you need to make your establishment stands out as much as possible, try providing Wi-Fi, customers usually prefer to go to the restaurant which provides free Wi-Fi or Wi-Fi hotspot shield because customers use the wireless network to make phone calls so as to avoid using cell phone minutes.Therefore you should provide them means to be able to do these things.
Wi-Fi as a marketing tool
Wi-Fi can also be used as an marketing package in many ways like when posting pictures of food on the facebook, Instagram and twitter ,advertise along with it that you are the only restaurant in your area that provides free Wi-Fi. Or you can advertise through hanging the signs of Wi-Fi in the doors or windows of your restaurant because mostly people choose their eating decision based on Wi-Fi services.
Security for customers
Make sure that your Wi-Fi is protected and encrypted for the security purpose and give it to the customers in your restaurants when they ask, to ensure that no one sitting outside your restaurant is using your Wi-Fi without being a customer, and don't charge your customers for your Wi-Fi.You can also provides different apps which only opens in your restaurant and can serve targeted adverts and promotions.
Collecting valuable customer data
The customers who connect to your free Wi-Fi will more likely spend more time in your restaurant to finish their work and will buy more dessert and food in this meantime. You can also take advantage through this by discounting them ten percent off for filling their customer surveys or questionnaire and will take advantage of getting feedback on your service too.The data can then be transformed into strategies that influence purchase interests and keep customers coming back.
Brand your restaurant
Wi-Fi also offers branding opportunities to many business and restaurants. The restaurants can set their name as the network's service set identifier (SSID),which is the public name of the wireless network, captive portal pages are implemented that requires guests to sign on and agree the terms and conditions of services. Through which restaurant will be able to promote their products through promotions, advertising and other special offers. Many restaurants have already implemented Wi-Fi in their business for gaining their profits.
Technical support
Good hotspot providers will provide experienced 24/7 technical support to the restaurants. When you are running a restaurant, you do not have time to constantly monitor your Wi-Fi hotspot. The hotspot managers will do this for you.
Wi-Fi is not only a smart, strategic addition to restaurant but it is expected to be there by customers. So restaurant owners, who already don't have this facility in their restaurant,should seriously think about it.

Bistro Services Researcher
Feb 2016 , Feb 22
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The best way to turn around a failing restaurant

Everything needs change in order to keep it alive or to keep its worth. Same is true for restaurant, if you want your restaurant to be as profitable as in the beginning or to earn more profit so you need to turn it around. To turn around the restaurant which is not running well, you need to use some efforts to renew your restaurant. Now the question is which areas need improvement. so you have to check your weak areas. Weak areas can be services, food, cleanliness, designs, menu etc. It is much better to know the fault areas of your restaurant during the restaurant’s normal earning days.You can also turn around your failing restaurant by always paying attention to bottom line servings., by streamline the employee management, by keeping track of your store room, and by updating your point of sale system.
Low start up capital
If your restaurant is not earning well in the beginning, then you must look into your fault areas and try to improve the faults. According to some study if there are some faults in service of the restaurant, in chef which cook for the restaurant, in variety in food in your restaurant, in cleanliness of your restaurant, in interior or exterior designs of your restaurant, and in menu items and in menu designs of your restaurant so it can fail your restaurant. You have to make some serious decisions for your restaurant’s survival and those decisions are for the betterment of your restaurant.
Wrong Location of the restaurant
When you talk about restaurant, you talk about nice place where you feel relief from worries. So location is also very important for the restaurant. If your restaurant’s location is wrong where is hardly familiar to people, so it will go against the restaurant business and you have to change the location of your restaurant.
Poor knowledge about competitors
You must Know who are your competitors. It will make a difference when you know what marketing strategy and services and offers your competitors are offering to their patrons. If you will compare your services, food, marketing of your restaurant with other restaurants, you will know what is the real worth of your restaurant and you can make changes according to that.
Poor promotion of the restaurant
When the restaurant promotion is poor, it’s hard for you to get customers easily. Many restaurant owners are hiring many companies which help them in promoting their restaurant business. Bistro services also offers online marketing services to their restaurant owner clients. It also offers restaurant menu designing services, restaurant consulting services, restaurant web designing services and many more.
Bad partnership relation
The restaurant business which is based on partnership basis is at risk. Most of the times partners are in distrust or in bargaining mood which effect the restaurant business. Bad partnership leads to disaster and if you think it will affect your restaurant business, you should separate your business from your partner.
Poor inventory and staff management
Inventory of the restaurant is of main importance and it should be in proper order and full in case of need. Staff management for the restaurant can tell your customer that how you care about the customers. Staff management is of main priority and training of the staff is needed to show the standard of your restaurant. Mainly those restaurant gains more profit which have trained staff.

Bistro Services Researcher
Feb 2016 , Feb 22
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Menu Costs/Pricing

Menu pricing is a major task in restaurant business. A restaurant always knows the issues in defining prices in hotel menu. It is a major challenge for restaurant owner to make perfectly priced menu because it has a great importance for restaurant business. Prices always effect a restaurant in long term.
You might discover clear prices for drinks and food that more or less fluctuate depending on which kind of restaurant is selected in the market.
How you can fix the prices in menu that will suit you and your customer too?
The menu pricing is an essential task for a restaurant owner. Pricing has to be done right from the beginning, as this will make business profitable. Calculate approximately the real cost of food item, from your supplier all the way to the dining. The restaurant may include delivery charges, cooking expenses and employee salary in addition to the wholesale price of the ingredients. Every item in the menu should be priced according to the purchasing cost of raw material plus processing cost plus labour cost plus energy cost plus rents etc.You may include your chefs in pricing activity. They can help you by giving the precise amount of raw material needed to make a particular dish
You can also use food cost percentage formula which shows the amount of expenses incurred in preparing a dish. Try to use quality products in preparing food items it will be expensive but reduce the wastage and loss. The restaurants which follow standard recipes and the amount of ingredients are measured and fixed, they save more money.
The main function is you have to understand what your customer wants or what he perceives about the service. The important factor is the psychology of your guest. It can be observed through questioning and observation. When you are making decision of how much to charge or what is the best price. We may say that, pricing is all about what your guest is ready to pay for your food or service. However the pricing definition may be improved through different authors. But the most basic is the value of a product or service based on experience, while many times we can say that the accurate price is a matter of perception. The restaurant staff must be aware of how their guest perceives their prices, and ways that they can influence their perception.
Pricing can be affected by:
- Type of a menu
- Labour involvement
- Portion size
- Availability of seasonal vegetables and fruits
- Speciality or commodity menu item
- Food cost percentage
- Restaurant location city status etc
- Market value of a restaurant
- Cost of wastage
- Competitors pricing strategy
- Meal timings (lunch or dinner)
- Categories and classification of food items
- Food appearance etc
Pricing is a sensitive function as it has great impact on customers perception so try to manage it in a proper way.

Bistro Services Researcher
Feb 2016 , Feb 22
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How to turn around a restaurant to raise its profit

There are so many restaurant owners who work hard to get more & more profit for their restaurants.Some of them achieve profits, but some can’t find themselves to make to that level where they can earn more profits. To figure out what strategies a restaurant owner should follow to develop their restaurant in contemporary style that attract customers. First question which comes in our mind is that what our customer likes or wants? Only those restaurant survive in this era who meets the needs and likes of customers. It is an essential part of restaurant business to know exactly about your customers. Some restaurants are specially designed for teenagers, some are designed for aged people, some are designed for kids and some are for everyone. In order to reshape your restaurant, you must focus on the your customers. You can research on your customers by checking out the previous records, by knowing the number of customers which your restaurant serve everyday, the food which you serve the customers, the service which your customers came across everyday, the charges which you impose on your customers are important aspects of restaurant business.
Tables must be arranged in order to improve the service of the restaurant. If customer can't find any empty table when he enters into the restaurant, it means restaurant will lose its profit. To increase the profit of the restaurant you must improve the service of the restaurant like you can not make customers to wait for their order.The staff uniform must be neat and clean. They must have to take care about their services from table cleaning to refilling the drinks and so on. People mostly gets impressed when they see how your staff cares about them.
Little things can bring change into your restaurant like greeting customers when they enter into your restaurant can make the change.You must have the inside view of your customers by having their reviews about your restaurant service. you can put drop box in your restaurant for the customer’s reviews about your restaurant food, staff, cleanliness, services etc.
Always care what your customer says about your restaurant. If you are not satisfied by the service of your staff you can ask them to have training classes. You can give your restaurant staff training classes by highly trained people.It will boost the service standard of your restaurant.Chef must be trained so that he can cook multiple dishes easily. Your restaurant must have some fragrance in it, bright lights, and open and wide windows so your restaurant can get proper air. Airy, clean, bright places always get attention of the customers.
Marketing of the restaurant is another important aspect of the restaurant profit. Many restaurants are hiring different companies for restaurant online marketing services. By having online marketing services, you can increase the number of your customers. Nowadays, people like to do online shopping and people also like to order their food online to save their time and money. In this way you can get more profit in your restaurant. For online marketing services, you must have your restaurant’s interactive website where your customers can interact with you to place the order and to write reviews about your restaurant services and food quality.
So many companies are helping the restaurant owners to build their websites, bistroservices.com is one of those companies which offer extraordinay services for the restauarnt such as restaurant online marketing services, restaurant website designing services, restaurant menu designing services, restaurant menu printing services, restaurant consulting services, restaurant web design portfolio services, restaurant web development services and so on.
When it comes to food, menu has its own importance in restaurant. Menu design and menu printing are quite important. The display of the menu must look exciting which can impress customers. Menu can also help your restaurant to get more profit. You can make changes in the menu to get more profit. You can make changes in the area of dishes which your restaurant offers.
Design of the restaurant or the design of the restaurant website means too much to your customers. People are impressed if they see something exciting or unique. First and the most important thing is to capture the attention of the customer towards your restaurant and it is by your restaurant exterior and interior design or by the design of your website. For restaurant designing, you can get help by exterior and interior designers and for website designing you can get by renowned companies just like bistroservices.com for the designing of your restaurant website. Consulting is another way to increase the profit of your restaurant. You can consult about your restaurant design, services, food, charges on food, cleanliness, offers and staff matters. Bistroservices.com also offer restaurant consulting services to restaurant owners. To get more profit you must pay attention to the areas of designing of your restaurant, food of your restaurant, charges, services, new offers to earn more profit.

Bistro Services Researcher
Feb 2016 , Feb 22
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How to improve the services of a restaurant

If you are running a service sector like restaurant, you should probably know better than anyone else that restaurant is not just based on food,, service does matter.In the place like restaurants,it matters a lot because employees have to directly communicate with the customers and it's been observed that for customers, service also plays a big role for turning back to that restaurant again. So a great restaurant should be built on two major principles: great food and service as they both complement each other.
People are not paying you just for food, they are paying you for the service as well. It is difficult to create an atmosphere of trust. Many things are included in services like the attitude and behavior of your front line employees as well as the manager and owner, the time of delivering food, manners ,courtesy, promptness, proper table, plates and much more than that. Providing proper service can even overshadow the ordinary food.
There are many kinds of services in different kinds of restaurants which makes the restaurant successful. Like some restaurants always try to do something new for their customers. Lets for say, if their delivery order takes time they will try to entertain their customers by coming up to their tables and sing a song or play a musical instrument of their choice, they are not only friendly but also entertaining while some restaurants provide extreme services to their customers where one waiter is dedicated to one table, customers feel so valued over this that they want to keep returning to that restaurant. People will still return to the restaurant for enjoying the great service even if the food is not good.
It's all about employees
Now coming to point how to improve the service of the restaurant, start your priority by hiring the people who have the heart for hospitality.While checking out the resume, find the people who have worked in the same organization as yours and they have a great heart and are compassionate & are willing to provide service with the generous and kind heart. Basic job requirement can be taught but what's inside the heart of a people that is more important.Always try to choose the soft spoken and a patient person who will be willing to handle the anger and attitude of the customer and serve them with all their heart.
Training does matters in all types of organization whether the service or the production sector.Even if the person have experience,he will be going to need it anyways. So service training guidelines or employee handbook should be provided which includes service guidelines.Because if they are unclear about their role and you don't have the time to write for them about their goals, they will be left assuming about their past experience and will work according to their past job experience.
When your employees start to perform according to your expectations, you should reward them with some kind of incentives, don't rely on tip money for them if they have earned you more customers through their great services.It is your job to treat them important. Be creative in this matter.It will increase their morale and also will be helpful for motivating other employees.
Provide proper supplies
If you are running a restaurant, you must be very careful about the basic supplies that the company needs like plates, food supplies, crockery, tables, glassware as these things are very sensitive to the restaurant image. So it is better to use a proactive approach by making sure you have everything you need because a little investment on supplies before will save you in a long run. If you continue to fall short of these things, you will suffer from decreased sales ,sloppy performance ,increased risk of health department violation and you have to make excuses to the customers.If you provide them everything they need to serve customers, it will make a lot of difference.
Get inspiration
You can also do a practical research of a great service by visiting different restaurants and observing them from a small cafe to the large restaurants that how they provide services and why some restaurants are considered great in serving.If you get inspired from any restaurant in serving, you can duplicate it by making notes of different restaurants and applying them to your restaurant by teaching your staff.

Bistro Services Researcher
Feb 2016 , Feb 22
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Mistakes to avoid when designing restaurant's menu

Restaurant's menu is the vital marketing tool for any restaurant because they advertise what the restaurant has to offer and is the first thing that customer notices about the restaurant. Even if a customer has not visited your restaurant and someone has handed over the menu to him, it will create some kind of excitement to visit your restaurant if the menu is nice and well presented. It is said that "first impression is the last impression". So when you are about to start a restaurant, you should also spend some money on designing a well defined menu, its design, layout, color palette, type selection ,treatment and even paper selection because menu creates certain level of expectations in guests about your food, beverage etc.
But sadly, not every restaurant is aware of this delegate thing and do a lot of mistakes when designing a menu and don't do enough research in this particular area due to which they fail to invite more customers.Common mistakes which should be avoided when designing a restaurant menu includes:
Don't add too many or fewer dishes
When you are designing your restaurant's menu, don't add too many items of food in list as it overwhelm and confuse the customers because they become unable to decide which food to eat at one time. And don't list the items which are not regularly available as it will disappoint them that you advertise items which are not available.
Likewise, don't add fewer number of dishes in the menu as it bores the customer as when they come back again, there will be nothing new in the dishes except for the fewer items and your restaurant will be unable to attract a sufficiently large customer base.
Not taking full advantage of the menu
Graphics plays an important role in the menu designing process but many restaurants fail to realize its importance.It is better that when you are designing your menu, based on your restaurant, you should know that it will show your restaurant brand and its image, so get advantage of putting pictures,using your restaurant logo,providing phone number and address at the front page will be very much helpful for customers.To know the necessary information if there is any regarding memberships and discounts and if you are updating your menu, then update it on the website as well and use the some font which you have used in all the menu.
Don't forget to update
Update your menu regularly because everything changes with time so your menu should also be. If your manager has changed overtime but your menu hasn't then it's definitely a shame because price fluctuate overtime to ensure that you are not losing your margin overtime even if your dish hasn't changed over time.At least twice a year menu prices should be evaluated. In fact a line extension should be considered for the most popular dishes. Moreover it is better to avoid handwritten changes on the menu, as it gives a bad impression of the restaurant.
Size matters
The font size of your menu shouldn't be too small that it becomes unable to read what has been written, even if you have many dishes you should use little more pages rather than trying to adjust all menus in one page.Carefully decide the size of your menu, it shouldn't be too large that customers feel awkward when they hold it nor too small that it becomes unable to read.
Adjustment of prices
It should be taken into account that pricing the items should not be done in the ascending order because customers will order based on price not on the food preference. Same goes with the placement of food,because many restaurants don't give much importance to the food placement.
When making menu item list it is much better to add a couple of spaces after a menu item then the prices .Restaurants that write the menu items on the left and prices on the far right, connecting them with the dots reveal a lack of sophistication. This type of layout also encourages guests to look down the right hand side of the menu and select their food based on price.
Don't forgot to mention the specialty item
One more common mistake that is often made in restaurant menu is that they forgot to add the specialty item in their menu. Not adding a specialty item of your restaurant is not good for the business,as it makes it less competitive because if you are offering the same things in the restaurant which your competitor is offering than the customers will go for price rather than for food item.So always mention the specialty item of your restaurant making your restaurant more special through its menu.
Menu should be designed by professionals
Menu descriptions should be well researched and should be written by a professional copywriter with the assistance of the chef rather than by the chef itself.As the menu is the most important piece of marketing collateral that you have, because every single person who comes to your restaurant uses it.The way menu items are worded can have a completely different appeal and send a different message.Bistroservices.com is also providing the restaurant menu making consultancy.So if you want help in designing menu, you should visit this site.

Bistro Services Researcher
Feb 2016 , Feb 22
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PROMOTION IDEAS FOR YOUR RESTAURANT

In modern world, all businesses are challenged. If you want to obtain and retain consumers or clients, it is very important to discover creative promotional strategies. There are a lot of successful promotional ideas in the foodservice industry.
This is the perfect time to imagine what potential clients have on their minds. What do your customers need and what do your customers want? Moreover how you can make profit from the season? The promotional activities can take your restaurant through the year. Try to make long term plans, that will be helpful to you.
A restaurant may be easy to establish but there is a great challenge to maintain and develop its brand name. It is not sufficient for a hotel business owner to introduce the restaurant name to people. A restaurant becomes successful when it makes its place in customers mind, and this happens through excellent marketing and promotional activities.
To maintain your image in customers perception, first you need to know who are your customers?
There are lot of practices which famous restaurants and hotel chains are following to keep record of their customers. They are engaged in keeping all the client information in their databases. After having a database system, you can easily call your customers, greet them on events like birthdays or may inform them about the latest offers etc.In this way you can keep in touch with your customers. It is a direct marketing strategy which will help in promotion.
There are lot of promotional strategies that a restaurant can used. You may introduce coupons and membership cards. This will increase the number of customer visits and will be beneficial for a restaurant.
One of the promotional strategies you can use is the “pairing” of menu items. You can offer a “sink or swim” concession on a blend plate,that consists of customer choice of different kind of dishes. You can offer different paired items on discount. Customers also like “specialty nights.” Moreover you can offer discounts in lunch or midnight meals. Or you may offer discount on an additional person.
People are always looking for discounts and concessions no matter what the season is. But when you use the word “free” it will attract customers and they will give more attention to the offers. For a hotel owner, to locate a way to integrate that word and pursue through with something at no cost is a certain winner. Buy 1 get 1 free offer or a free dessert for any table of 6 or a free children's lunch.
There are some promotional tools for restaurants:
SAMPLES are offer of a testing quantity of a product. Sampling is free for the customers and let them taste your product. The certificates that allow buyers to save when they go to purchase a product of your restaurant is refer to COUPON. It is a mean of rising sales; restaurants depend on coupons to make new customers, increase repeat visits from existing customers and to attract the price conscious segment of the society. The products that are offered at low or zero cost as incentives to buy a good are called PREMIUMS. For example restaurants often give promotional things such as crockery having the name and the logo of the hotel, shirts, caps, toys, napkins etc.
PRICE-OFF strategy deals with the offering of goods and services lower than its normal price during a specific period. The chance to win something such as cash money or a holiday trip in CONTEST AND SWEEPSTAKES. You can call customers to submit their entries for the contest.
To increase the number of potential customer, you may provide the discounts like 10% off or 20% off. This offer may attract the target customers and you can make income through it.
Nowadays restaurants and hotels sponsor different events like sport season. This will help the hotels to get more customers. You can integrate your menu and change it in sport season offer concessions etc. You can associate your meals and dishes names with the sports persons or any sport. Another promotional practice is to organize a theme part like you can make a red theme party or a Santa Claus party.
Introduce birthday programmes like offer free decoration for birthday party. It will help you to make your customers excited and happy. In this way you can make your customer loyal. So make the special days of your customers more special with your promotional activities. You may offer free dinner or lunch for the birthday boy or birthday girl or give a surprise birthday gift from restaurant side.
These are some of the promotional tools that you can use to make your restaurant more attractive for customers. Stay in touch with Bistroservices to have more creative ideas for marketing and promotion of your restaurants!

Bistro Services Researcher
Feb 2016 , Feb 22
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Five ways to turn around a restaurant

There are many ways to turn around a restaurant .Restaurant failure is not inevitable. In order to avoid failure, you have to check the restaurant’s cleanliness and financial situation of the restaurant on daily basis.
Financial position of the restaurant
The most important aspect of the restaurant which can change the position of the restaurant is the financial status of the restaurant. You have to check the financial position of the restaurant on daily basis by comparing the record of previous sales with the current sales. Those restaurants which keep track of their finances will never get defaulted. If you will see that your restaurant’s earning is becoming less day by day then you have to check the flaws of your restaurant. You should pay attention to those areas where finance is required or which are going in loss. Those areas where you will see loss must need scrutiny and proper transparency check on it. After the transparency check you will know exactly where is the problem. After knowing the faulty area you have to make a strategy to avoid those circumstances due to which you face problems. To run your restaurant properly, you have to check the financial condition of your restaurant on daily basis so you will know where your money is exactly going and why.
Do some research
If your restaurant sales are declining day by day and you have no idea that what had happen to the sales then you have to go through research. One best way to know where is the problem is by asking from your customers. If you have your restaurant’s website in which your customers can give comments about your restaurant’s dishes, then it is best way to know that what makes your restaurant’s sales declining. If most of the customers gives the negative comment about same dish or about the same problem, that means you have to take care about the matter quickly. Positive comment which customer gives about the restaurant should be taken positively but in case of negative comment you have to pay attention towards the problem. Most of the restaurants have their interactive website where customers can easily interact with the owners of the restaurant in case of any problem and customers can also order their menu online.
Review your Menu
Sales declining can be due to some flaws in your menu. If your sales are declining and your purchase cost is going up that means you have to review your menu properly. You have to check your supplier, your food items and also your serving timings. Different serving time have different prices like different price for breakfast, different price for lunch and different price for dinner and that must be according to your research on your suppliers. You must check the design and printing of your menu sometimes colour and design of the menu disturb the customers. Bistro services is the best solution for the restaurant’s most of the problems as it provides restaurant menu designing services, restaurant menu printing services, restaurant menu printing services, restaurant consulting, restaurant website designing services etc.
Proper space available for the customers
Do remember that if your restaurant have no space for your customers your restaurant must be in loss. Make sure that when customer arrives at your restaurant, he will get a table easily and if someone leaves the restaurant, their table must be cleaned quickly so others can occupy the table. Cleanliness is another issue.If you will see the table tops and plates are not properly cleaned, it could be a disaster for your restaurant. Be vigilant and assess your flaws before your customers. Restaurant earns good fame because of good services and good food. Keep track of your restaurant and its services, it is not necessary to visit your restaurant on daily basis but you can visit occasionally so that your staff will know that you are here to guide and check them.
Resizing your restaurant’s staff
If your restaurant have more staff than your customers, then it is the high time for your restaurant to resize the staff. It is another way in which you may incur loss in your restaurant business. Mostly restaurant lose their profitability if they have more workforce and less customers. Resizing the staff is necessary so that you can earn profit. Sometimes it is necessary to have an advice about the problems of your restaurant.Restaurant, when in loss, check the five problem areas which are mentioned above because it is possible that your restaurant is facing the same trouble which is discussed in this article.

Bistro Services Researcher
March 2016 , March 2
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Important factors which affect the menu development

Restaurants get success if they have powerful menu. Menu development is the way by which you can boost your restaurant business. There are various important factors which may affect the performance of the restaurant. Now what are those factors which can affect the menu development and due to that your restaurant performance can get worse. Those factors are Menu design, menu analysis according to food and price, service of the restaurant according to menu, equipment available in the restaurant according to menu, inventory stuff, consumer demands, economic factors, supply levels, competitors, and industry trends. Now, we will talk about all these factors one by one.
Menu design
First impression which customer get from the restaurant is menu design. Menu design must have contemporary design which satisfy customer demand and it must have some marketing analysis and research on it. For menu design, many companies are providing their services like Bistro services.It offers Menu design and menu printing services and also help restaurant owners in restaurant consulting services and also develop interactive websites for restaurants.
Menu Analysis
Analysis is important technique to find out the best menu for your restaurant. Analysis can be done by checking out your rival restaurant’s menu, by analysing what your customer likes, by checking out the current trends which are in. Menu development is different for different people. For instance, those people who are interested in fast food must have different menu or menu can be written on the menu board. Fast food restaurant can write the food items on their menu board for their customer’s comfy. Those restaurants, where most of the customers are wealthy and sophisticated diners may have menu which is in card format and specially designed according to customer’s demand. In that menu price, food items, special food items and desserts are written after complete analysis, which is done by some restaurant experts. Bistro services also provide menu analysis and written services and menu printing services too.
Equipment and inventory stuff of the restaurant
Factors which may affect the menu of the restaurant can be equipment and inventory of the restaurant. If your restaurant do not have enough equipment for the restaurant and inventory of the restaurant do not have enough stuff for the restaurant, that means you have to modify your menu for that. It would be disastrous for your restaurant if your restaurant do not have proper equipment and inventory stuff that meet the needs of the menu. Equipment are imperative to the menu as if menu have some food items and for that your restaurant do not have proper equipment so it suggest you to have compatible equipment which meet your restaurant’s menu requirement. Inventory also have some limitations so you must have to look at it and manage your inventory according to menu requirements.
External and internal factors affecting menu
There are some external factors which affect the menu. The factors can be economical factors, supply levels, competitors, industry trends, and most important consumer demands. Supply level may be variable due to season of fresh fruits and vegetables.cost of ingredients and potential menu items on which restaurant get profit can count on economic factors. Industry trends are the general observation about the food industry that how people are responding to new trends.Internal factors may be operation of the restaurant which can attract the customers or repel them too. Menu mix is also the internal factor in which your restaurant can offer breakfast, lunch and diner. Management’s decision must be in favor of the restaurant so they can decide about the existing meal period that they should change that or not.Concept and theme of the menu and the restaurant also makes difference. Internal and external factors means a lot for the menu development.So before writing the menu, you must do some research on your competitors, market trends, internal and external factors, menu design and menu analysis etc.

Bistro Services Researcher
March 2016 , March 2
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What are the best ways to turn around a failing restaurant

Nothing stays successful in whole life, same is true for restaurant business. Loss in business is inevitable but one can avoid the major loss if one keeps himself aware about the recent developments in the market. Most of the restaurant owners keep track of their business either by checking the finance of the restaurant by themselves or they will seek help from some renowned companies like Bistro services. Bistro services is the best restaurant service providers for restaurants. Bistro services provide numerous restaurant related services like restaurant web designing, restaurant menu design, restaurant brand identity designing, restaurant consulting services, restaurant website designing and many more.
Survey for the location of the restaurant
The most important thing to do is survey before buying any property for your restaurant. Make a feasibility report check the advantages and disadvantages. If you are lucky enough, you will get a location where you will find people who love to eat at restaurant. So it's good to have some knowledge about the location before taking any step. Environment of the area must support the restaurant to earn more profit. You should think about the accessibility of the patrons and should provide a safe parking for the visitors. Location must be clean, easily accessible to the visitors and it provide best service in town.
Select good promotion strategy for your restaurant
To let people know about your restaurant, you have to decide about your promotion strategy or you have to ask someone for guidance. You have to think about the marketing tactics and should hire some good marketing manager who can use their skills to make your restaurant famous. Billboards, pamphlets, and other other stuff can help your restaurant to get famous. Nowadays people like to spend more time on internet and spend less time with their family and friends. It is good for the restaurant to get marketing services from the online marketing services companies like Bistro services. They will post advertisement about your restaurant to let people know about your restaurant and its cuisine.
Offer or Menu recreation for the customers
Work for your restaurant’s offers and specialities. Check the records and try to concentrate on what are the favourite dishes which customer want. If you want customers to keep visiting to your restaurant then you have to make some changes in your menu and make some exciting offers for your restaurant. If you made something new for the kids in the menu, so families will come to your restaurant. Think creatively that what changes you have to make in your restaurant's menu to get more attention from your customers.
Partnership ethics for restaurant
According to some study, it is not good to have a partner who is your spouse or friend or relative because these relationships bring losses to business. Good idea is to have a partner whom you know personally but he or she is not in your friends list. There are many cases in which partnership breaks and business have loss just because of the relationship with the partners. For a good partnership,you must be supportive to your partner but tell him their responsibilities and take your responsibilities and have a check on his activities.
Do some research on the customers
You must know about your customers needs and wants. Those restaurants will flourish who knows well about the expectations of their customers. If you know what your customers want, then you will do successful restaurant business. Do some research like check the record and see what your customer likes to order. Check what other restaurants are offering and what the current trend is going on for the restaurants. You should know what kind of people live in the place and what they would like to eat.
Staff and services of the restaurant
If your staff is well qualified and innovative, you don’t need to bother about thinking your restaurant services but if your staff are new and not trained, then that is the alarming situation for you. If your staff is not trained then you must go and search a good trainer and hire them to train your staff. Eventually your services are also improved as soon as your staff get training. Cleanliness is important for your restaurant and if your table tops, plates, dishes are not clean properly then it will create bad impression on the customers.

Bistro Services Researcher
March 2016 , March 2
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How to improve the service of restaurant

If you are running a service sector like restaurant, you should probably know better than anyone else that restaurant is not just based on food, service does matter and in the place like restaurants it matters a lot because employees have to directly communicate with the customers and it's been observed that for customers, service also plays a big role for turning back to that restaurant again. So a great restaurant should be built on two major principles: great food and service as they both complement each other. But here is the thing many people start the restaurant with the purpose of selling the food but they forgot that with great food, they also have to provide a great service as well.
People are not paying you just for food, they are paying you for the service as well. It is difficult to create an atmosphere of trust. Many things are included in services like the attitude and behavior of your front line employees as well as the manager and owner, the time of delivering food, manners ,courtesy, promptness, proper table, plates and much more than that. Providing proper service can even overshadow the ordinary food.
There are many kinds of services in different kinds of restaurants which makes the restaurant successful. Like some restaurants always try to do something new for their customers. Lets for say, if their delivery order takes time, they will try to entertain their customers by coming up to their tables and sing a song or play a musical instrument of their choice, they are not only friendly but also entertaining while some restaurants provide extreme services to their customers where one waiter is dedicated to one table, customers feel so valued over this that they want to keep returning to that restaurant. This is done in the high end restaurants and well yeah the cost of the meal compensate for this extra stuff. So these were few example of high end restaurants that are considered great in their services. Where if the food is not so good people will still return to the restaurant for enjoying the great service even if the food is not good.
It's all about employees
Now coming to point how to improve the service of the restaurant, start your priority by hiring the people who have the heart for hospitality then check other things. Yeah the experience matters but not if the person is so cruel with his/her language. So when checking out the resume, find the people who have worked in the same organization as yours and they have a great heart and are compassionate who are willing to provide service with the generous and kind heart. Basic job requirement can be taught but what's inside the heart of a people that is more important .Always try to choose the soft spoken and a patient person who will be willing to handle the anger and attitude of the customer and serve them with all their heart because what's inside a person's heart can't be changed through any script.
Training does matters in all types of organization whether the service or the production sector even if the person have experience before he will be going to need it anyways. So service training guidelines or employee handbook should be provided which includes service guidelines. This is an essential part of teaching the employees about their roles, that what are expected from them and how their services will help the restaurant to achieve its goal. Because if they are unclear about their role and you don't have the time to write for them about their goals they will be left assuming about their past experience and will work according to their past job experience .But if they know about their job, they will run extra miles to achieve what they want as they will feel safe thinking that they have a back of their managers ,so it is better to teach them properly before because a good service is a compensation for a bad recipe.
It is better that you should inspire and lead your staff every day. It is not wise to write a memo about service and post it on the wall because these are not enough to motivate employees for delivering great service because great service is grown and hospitality requires daily attention and coaching so if you want to work to improve in a particular area of service, expect slow and steady change to occur even after you think that area of service has improved it will require revisiting and nurturing because if you stop once, that problem will return again so it is better to coach properly and daily so that every employee is clear about their daily goals and how they can contribute to the organization .
When your employees start to perform according to your expectations, you should reward them with some kind of incentives, don't rely on tip money for them if they have earned you more customers through their great services, it is your job to treat them important. Be creative in this matter, a simple thank you would suffice for them but you should give them gift certificate to the employees who have racked up a significant number of unsolicited compliments from guests. It will increase their morale and also will be helpful for motivating other employees.
Organizations that builds trust and respect with their employees have the rare opportunity to create extraordinary experience for guests and to build customers for life.
Provide proper supplies
If you are running a restaurant, you must be very careful about the basic supplies that the company needs like plates, food supplies, crockery, tables, glassware as these things are very sensitive to the restaurant image so it is better to use a proactive approach by making sure you have everything you need because a little investment on supplies before will save you in a long run but if you continue to fall short of these things you will suffer from decreased sales ,sloppy performance ,increased risk of health department violation and you have to make excuses to the customers and have to constantly lie to them which will lead to decrease or minimize the future potential customers which you would have got and not only this staff would also lose faith in the restaurant. But if you provide them everything they need to serve customers, it will make a lot of difference.
Get inspiration
You can also do a practical research of a great service by visiting different restaurants and observing them from a small cafe to the large restaurants that how they provide services and why some restaurants are considered great in servicing and if you get inspired from any restaurant in servicing you can duplicate it by making notes of different restaurant and applying them to your restaurant by teaching your staff.
But if you still need help as to how to improve the service of your restaurant you should visit consultant, visit Bistroservice.com as it provides a great online service consultancy.

Bistro Services Researcher
March 2016 , March 2
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Challenges in menu development

To develop a menu, you have to check your equipment. There are so many challenges to develop menu. Menu development is a challenging work and many restaurants are seeking help from menu designing companies. Bistro services is a well renowned company which deals with restaurant menu designing services, restaurant menu printing services, web designing services, web development services etc. We discuss some important challenges in menu development.
Budgeting on cost of goods sold
The menu plays a vital role in restaurant business. During menu design, you have to check your inventory and purchases of the goods. The portion which the restaurant serve to customers depends on the inventory of the restaurant. Restaurant’s inventory also depends on the financial position of the restaurant. The cost of goods sold is equal to the beginning inventory plus purchases subtract ending inventory. Beginning inventory is the amount of food and beverages available in the kitchen of the restaurant or in inventory at the start of week. Purchases is the amount of goods that you purchases during the week and the ending inventory is the amount of food which is left at the end of the week.To find out the profit of your restaurant you will subtract cost of goods sold from total sales. Budgeting of your restaurant is very important before designing your menu.
Selecting equipment and supplies
Selecting appropriate equipment for the restaurant and appropriate suppliers of goods for the restaurant is mandatory. Best suppliers are those which supplies best quality of goods in minimal or reasonable prices. Equipment for the restaurant is also an important issue as if restaurant do not have appropriate equipment for the restaurant so it cannot work properly. It is mandatory for the restaurant to purchase contemporary equipment for the restaurant. Equipment may include food processing machines, food grinder etc. Restaurant must have enough equipment which support its service on daily basis. If restaurant have some equipment which are not working properly or if restaurant need to modify the equipment so it needs more budget, so for that budget you must take extra amount out from your profit that will help you to meet the unexpected expenses. If you will select good equipment and good quality of suppliers, you will not face problems later. You must have huge food processing machine if you are running a big restaurant where you have to serve more than 100 customers on daily basis and on the same time.
Staffing and Training
Before deciding menu of the restaurant, one must hire appropriate chef for the restaurant who should know how to cook those dishes which you decide to serve in your restaurant. If the chef know how to cook,garnish and serve the dishes and the chef have enough expertise to handle more than 100 customers at one time, that means you can hire him. After hiring the chef you should design the menu and for menu designing help you can go through bistro services website to see how this company offers different services for the restaurant owners like menu designing and many printing services. If any restaurant is doing profitable business that means it must have strong financial backup, expert chef, strong menu and trained staff. Staff of the restaurant must be trained in order to deal with any discrepancy. You never know what circumstances will happen tomorrow so it is better to hire those staff which are already trained or you should hired the staff and give them proper training. Trained staff always gives good results. Restaurant grows just because of good performance of trained staff.
Marketing of the restaurant
Marketing of the restaurant is as important as menu development. If you’ve developed amazing menu but you have no any marketing strategy then its useless. You must decide some marketing strategy for your restaurant, that how you let people aware about your restaurant. Bistro services is also offering marketing services for the restaurant that makes your restaurant known on social media sites and on other places. Marketing of the restaurant will let people know about your restaurant so those restaurant who pay serious attention towards marketing of their restaurant they will place billboards and posters on public places like parks, grounds etc. Online marketing is another way in which your restaurant gets famous on internet like on social media sites, on blogs, on emails etc. The way you start marketing of your restaurant is the way you make your restaurant famous. Another marketing technique is by delicious dishes.If your customers eat something in your restaurant and then they will talk about it to their friends and family members, it will be considered as marketing of your restaurant.

Bistro Services Researcher
March 2016 , March 2
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How to Create Brand Awareness for Restaurants

There are different ways to increase awareness of a restaurant. In order to create proper channels for brand awareness of restaurants, the first thing is to position the brand in the mind of the customers because it facilitates in building direct awareness of a restaurant. The best way to design positioning strategy for restaurants, is by defining the potential customers and the location of a restaurant.
The other main technique is to use different images, logos and signs in branding of a restaurant because people can retain images and visuals easily in their minds than a specific experience or a written message. Moreover, a tagline or a slogan can also help in making people aware of your restaurant.
There is another way to create brand awareness and that is building loyal customers. When you give pleasant experience to any customer, and he become happy and satisfied, then there are more chances of revisit. Creating loyal society or buyer base is the basis of brand awareness; loyal customers always tell good words about the restaurant. Schools, universities, Local sports groups, and business organizations are mostly loyal clients to a hotel that purchase advertising in programs, support players or gift coupons. In addition, extras at the time of buying, such as a free ice cream, free food choices for kids under five years etc are ways create a local brand.
Taking brand awareness of restaurants to the Internet Channels like Facebook by starting a fan or business page and arranging a contest between a customer base is also a system to reinforce loyalty.
It is very important to make people know about your restaurant. The people will prefer to go to the place that they know or they have listened from their friends or colleagues.
Tools to Create Brand Awareness
In hotel business different marketing tools are used to create brand awareness for restaurants, which includes:
Electronic Media:
You can make advertisements and commercials to create awareness among customers. In addition, you can promote your campaigns or sponsor events or programmes.
Print Media:
The print media can also be used to create awareness like magazines or articles. Brochures and pamphlets are also used to build brand awareness.
Social Media:
The best medium for branding and marketing is Social Media. It is low cost medium and requires very less skills and time. You may design a Facebook page and bring your customers to a direct platform where you can communicate easily with them.
Instagram is a latest platform where you may share delicious and appetizing pictures of food. You may share the pictures of any event or a special guest who had visited your place.
Twitter is also a good communication channel where you can directly connect to your customers.
Google:
It is essential for every business to maintain their position on Google search engine. As it is the widely used search engine. The restaurant should have presence on Google map. In addition, you can get customer reviews from this medium.
Website:
Every restaurant has its own desires and need to create a website. A creative and beautiful website can help your business a lot. It can create awareness and attract lot of customers towards your restaurant. It gives all useful details of the restaurant like menu, phone number, latest offers, discounts etc.
These are some of the other channels that can help you to create brand awareness of your restaurant. Stay Connected To Bistro Services for more!!!

Bistro Services Researcher
March 2016 , March 8
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Customer Service in Restaurants

Customers are the vital part of every business. Now every business wants to make them happy and satisfied. In hospitality industry there is bulk of restaurants serving. Customers have many choices to go and enjoy food and best services. In order to make your restaurant best choice for customers, you have to create a competitive edge. The easiest way to make your competitive advantage is to provide high standard services to your customers.
Derek Sivers had said:
"Customer service is the new marketing."
HOW YOU CAN GIVE BEST CUSTOMER SERVICE?
It is very important for every restaurant to serve customers and make them happy. Customer services deals with giving happiness and best customer care. It has great significance in hospitality industry because the restaurant business revolves around customers. If they are not happy, they will never come to your place, as they have many alternatives.
When a customer comes to your restaurant, he or she is your guest, you have to welcome them with a smile and make them feel comfortable.
Fix up their sitting arrangement and give them that place to sit which they want.
James Cash Penney has said:
"Courteous treatment will make a customer a walking advertisement."
Courtesy and politeness are very important elements of restaurant front line staff behaviour. The serving staff has to be confident and treat every customer as the only one. Weather your restaurant is the busiest in the town, but you can only retain it by making customers happy. We know that the key element which makes customer happy is good customer service.
Customers become happy if the manager or waiter pay attention to them. When a waiter attentively listens to customer it gives a good impression to customers and it can make a pleasant experience for them. Everyone wants to get the desired things before they voice for them. It feels really awkward when customers call waiters for serving again and again. Moreover it creates very bad impact on customers. Because customer is already hungry and the careless attitude makes them disappointed.
Try to help handicapped or old customers to let them sit at comfortable place. You may also ask them about carrying their bag but don’t make them feel uncomfortable.
A restaurant staff has to show a professional behaviour with every customer that come to your restaurant. Only smile and friendly attitude is not enough to deliver best customer service but they must be good at their job. They must answer all the queries of the customers and never say NO to them. The restaurant manager may visit to the tables to make sure customers are happy or to manage and respond complaints of customers.
TIPS TO PROVIDE BEST CUSTOMER SERVICE IN RESTAURANT:
There are some tips for restaurant staff to deliver best customer service:
- Always say welcoming and greeting phrases when customer enters your restaurant.
- Try to use worthy titles for customers.
- Present menu in a friendly way.
- Let the customer speak, don’t try to stop them.
- Listen carefully to customers when they are ordering.
- Repeat order to make sure you note it completely.
- Place the crockery from the right side first.
- Don’t mess up with plates and spoons.
- Serve food in a presentable way.
- Food pots should be clean.
- Serve food to the chief guest first.If there is no such guest, then prefer to start from women.
- Try to respond to customer’s demands quickly i.e. if they want any sauce or forks, give them immediately.
- Be friendly.
- Don’t let customers wait too much.
- If there is any mistake by your side, try to apologize quickly.
- Stay calm and admit your mistake.
- Keep confident body language and behaviour.
- Don’t make them feel to finish food quickly and leave the place.
- Don’t rush to collect cash.
- Clean out the table and then bring the bill.
- Try to wait for the cash, don’t make hurry.
- Meanwhile you can take suggestions from them.
- Say thanks to customer when they are leaving.
Good customer services are the best practice that makes your business profitable. If you want to retain customers, you have to provide best service to them so that you can make their experience a pleasant one, means you are sending your customers happy so that they come back to enjoy more. It is a very easy way to increase sales and generate more income.
Jim Rohn has said:
"If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune."
You will improve customer service by reviewing this website. We will provide you useful tips to improve it. Stay connected to Bistro Services!!!!

Bistro Services Researcher
March 2016 , March 8
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How to save your failing restaurant

If you own a restaurant, then you must know better than anyone else about how you have to manage things because owning and managing a restaurant gives you a real tough time. If you do not manage well, risks are that you even might have to close you restaurants with high and heavy debts .Restaurants industry is not inevitable, you must understand each and every working part of your restaurant to operate, function and administer it well, whether it be human resource department, marketing department or the finance department. Firstly You must carefully analyze where you are investing your money and how much you earn on your investment because the money coming in and going out can be the first step in help you turning around your restaurant before it dies. Here are the few steps in helping you to save your failing restaurant
Financial review
You must carefully train your finance department to make record of each and every thing from the single customers orders to the monthly and yearly balance sheets and track the record of each and every thing that where it falls and where it costs high and how much your supplies cost and how much you earn on your investments and where it needs to be improved. bBecause a financial performance is the first and the best way to analyze why your restaurant is not earning more money because a restaurant can fail as the result of too little money coming in and too much going out or a combination of both. You must track the direction of your sales, cost of sales, and other large expenses to get a handle on where you need to work on. Once you have analyzed where your problem lies , you can move to the next step.
Storeroom review
You must keep a proper track of your store room because most restaurant fails because they forgot or are very careless and lazy to track record of their supplies that how much they need supplies and how much they already have which don't need to be purchased for their dishes, they don't bother to review their menu or customer preferences and the popular dishes of their restaurant and thus waste their money on unnecessary supplies.Not even knowing how much they paid for each supplies in the past. It is a clear sign of running a failed restaurant. You must keep a proper record of how much you need , because running out of stock of anything is totally unprofessional but ordering anything which you don't need is a huge waste of money. It should be responsibility for operating manager to keep full track of their storeroom about their supplies and manage it properly.
Food cost
Food cost and price also plays an important role in getting you more customers to run your restaurant, as the food price impact most of your customers preferences to choose their food accordingly. You can earn most of your profit through your food cost. You must know how much you are making on your each and every item of your revenue and it is also critical to healthy bottom line. Make sure that how much you charge on your each dish from your customers also cover the costs of producing it and you also get a healthy margin but don't charge too much on your dishes because your customers are not fool.Some of them are professionals and they would know that you are charging too much higher prices and will stop coming to your restaurant, other would be school students and they will not be able to afford such higher prices so you must have to be very careful about it, analyzing both of the things from your revenue generation to customers affordable prices. It will be better to choose your supplier wisely, if your food costs are high then you should consider reviewing your supplier list and add higher profit items with low food supply cost.
Employee engagement
Think right size of your staff because your labor cost is the second largest cost after food. Your employees are the key to your restaurant to run smoothly. Your restaurant's brand does not raise if your restaurant is filled with large number of people but it must be filled with right kind of people with right skills and personalities to provide greater service who will help you in earning more customers and profits through their dedication, vigor and absorption quality .Your must promote diversity practices in your restaurant to have a psychological capital because personal resources plays very important part for the employees to get engaged in your restaurant. And for this, you must provide them with the right kind of resources by keeping your employees’ morale high, making them feel valued ,to keep them happy properly training them and recognizing them, rewarding them on their good services will help you to earn loyal employees and you will see how your restaurant turn around .The employees who are not cutting it, need to be sorted out and if they don't improve must be replaced with better ones. A good manager must focus on human capital and do these things and they will see how their revenue rises through their loyal and dedicated employees.
Read online reviews
Read online reviews even if they are hurtful because you must know why your restaurant sales are declining. Reading what your customer thinks about you is the best way to get feedback. Few bad reviews does not mean that your restaurant have a problem but if every customer complaints about the same thing, then you really have a problem that needs to be solved to bring your restaurant back on track. Be sure to be responsive to the customers because if you don't respond, they will think that you don't care about them and you will miss a chance to get an honest feedback because customers won't respond you, if they feel you are not responsive.
Turning tables
If your customers wait for your tables daily, it will make your restaurant a big disasters because every customer is busy and don't like to wait and they will stop coming at your restaurant. When your restaurant is busy, it's critical to get people in and back out again, so that no one has to wait long. it does not mean that you should rush customers, but ensure they get seated and waited on quickly and that you stay on top of their needs throughout the meal. Clean and reset the table right away to make room for new customers, even if it means hiring additional bussing staff. The more tables you can turn during a dish, you will make more sales in a day. Because part of increasing restaurant revenue involves increasing customer volume throughout the day. And every customer who walks out of the door because of the wait to eat in your restaurant is a lost revenue.
If you need further help for turning your failing restaurant, don't forget to consult a great consultant to help you one of them is Bistoservices.com to provide you full assistance on running a restaurant.

Bistro Services Researcher
March 2016 , March 8
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Some tips for how to get customer satisfaction

If you want your restaurant, to be successful you must keep your customers happy at any cost because a large share of restaurants is earned through the referrals of satisfied customers. You must continually struggle to make your customers happy and satisfied through improving food, affordable prices, quality service, perfect ambiance, discount offers, loyalty reward programs and membership etc
You must continually struggle to improve the customer experience and it should be the duty of everyone, from top management to support staff that the customer should enjoy a highly favorable experience each and every time the customer visits. However you may never know what drives your customer to visit you again and again, but you should do everything possible to improve your customer experience.First thing you need to do is to do a little research by asking anyone from the food service sector about their customer experience with them and what makes customers happy ,you will get a couple of suggestion ,taking this in mind ,apart from good food there are some other things which makes customer satisfied ,here are some of them, you should apply to know about them.
Train your staff
You must properly train your staff by being a good leader in a way that they should consider you as their role model and must follow your footsteps by creating an image of being a courteous one because a good leader should be the courteous.As it is one of the most important part and rule of the food service sector ,the customer would be happy as long as you are courteous to them.
In fact the best thing should be that you must hire the staff with the quality of patience and courteousness because experience can be gained but the quality of being patient comes within yourself so it becomes easy for the front line employees that when they are communicating with the customers they must be good listeners and very much patient, courteous while greeting, warm, having genuine smiles on their faces, neatness and tidiness ,must be sensitive towards children, handicapped and with senior citizens, quality of promptness, active listener ,sincere farewells etc but not limited to these ,there are many much more qualities that are appreciated by customers. So remember to ensure that your ground staff are trained properly to serve your customers with a positive attitude and disposition.
Knowledge about customers
You must know your customer properly to make them satisfied and to create a long term relationship with them and in today's modern world thanks to technology, it has become very much cheap to know your customer's want and needs and how he feel about your restaurant and what he likes and dislikes ,there are large number of options depending which one you like but all you need is to know a proper channel through which you can know more about your customer preferences and their expectations from your business. You must have your own websites and pages on social media to know about them.
Online means
Social media is very crucial marketing and engaging component in most industries nowadays. It will be particularly relevant to the restaurants industry to promote their page and sales through the social media by engaging customers with them. It will help in improving customer experience, developing trust and loyalty towards the brand and driving the brand advocacy.
Conduct an online poll about your restaurants and don't forget to take a feedback online as well as face to face ,surveys through emails.If you are really interested in knowing your customers, you just need a start,ways will be created automatically. Offer customer loyalty programs by giving discounts, freebies to the most loyal customers and the customer who gives you the true feedback and by rewarding them for their loyalty.
Some basics to engage your restaurant's customer on social media are that you should think like a customer that what would have attracted you and then plan your strategy according to it.
Marketing on facebook, Instagram and twitter are some of the best ways to know about your customer’s preferences. You must have to be actively engaged with them and answer their questions properly on social media to make them realize that you know how they feel and how much empathetic you are.
First impression
You must make a good first impression on them to make a long lasting experience on them .It is a cliché that:"you never have a second chance to make a first impression" Because once you have made good loyal customers, they will be your good marketing tool because they will also promote your business with them ,You can get more guests through their referrals,they will post online reviews and comments and will be dedicated to your restaurant's forever.
To conclude, you must choose to make your customer happy because it is not any alternative.

Bistro Services Researcher
March 2016 , March 8
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Significance of Employee Training in Hospitality Industry

In every service business, it is very challenging to train employees and polish their abilities and skills. The same is the case with hospitality business; the most challenging issue is to educate the hotel staff. It is not so easy and simple to educate hotel employees.
From the moment when a customer enters in the restaurant, the employee’s duty starts from that time till he leaves the restaurant. So it is very important to provide the proper guidance and formal training to frontline staff members.
As employees are the backbones of a restaurant,so there should be training schools or training programmes for them. The abilities and skills invested by employees are more significant than the money invested by the owner.
Why training is necessary for restaurants???
The training is a continual function in hotels by which knowledge, skills and attitudes are transferred to others. Through this process, the unskilled staff is trained and taught in a very formal way so that they can learn the best practices and enhance their knowledge and polish their skills. It is necessary for hotels that when they hire new people for their restaurant, they should be properly trained so that they can be aware with culture, tradition, recipes, skills and knowledge about the hotel. To run a restaurant business smoothly, the key element is skilled staff and the management that can cooperate with the employees, to give the best output.
The training process is highly specialized which is designed by owners or the top management of the restaurant.
The basic steps in a training process are:
- Assess the needs for training.
- Make plans for training.
- Arrange and conduct the training programme.
- Evaluate the training process.
The first step is to find out why the training is needed. Basically it is needed when new members are recruited or when existing members have to be promoted. Then the next step is to make formalized plan for training. How when and what has to be taught to employees? Then the main step is to conduct the training programme and carry out the training. At last, the evaluation of the whole process is to be done, so that performance appraisal could be developed in future.
The main task of restaurants in the hospitality industry is to serve people: either it is about greeting or welcoming a guest, taking order or serving food, lodging or a mixture of these and other services. The significance of worker education and development in hotel business couldn’t be overstated, as every activity will eventually aim for guest satisfaction.
Employees in every aspect of restaurant business, from a waiter or dishwasher to executive and owner, influence the customer visit. Staff- customer encounters may went off track without proper training programme which affects your bottom line. Although Training programmes are expensive, but the benefits will always be more than the cost.
Benefits of Training:
The employee training has lot of benefits which are:
- Create job satisfaction and job recognition.
- Motivate employees to perform well.
- Make employees confident.
- Make opportunities for them to polish their skills.
- Helps workers to easily solve internal and external problems.
- Helps top managers to assess the performance of workers.
- Leads towards increased profitability.
- Reduce employee turnover.
The employee training has a vital role in creating satisfied and motivated employees. When employees are satisfied, they will automatically make customer satisfied. So you should have to focus on the training of your hotel staff.

Bistro Services Researcher
March 2016 , March 16
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Cost Cutting Techniques For Restaurants

Restaurant business requires a lot of investment and incurs a lot of cost in it. You are better familiar with the financial condition of restaurants. From the interior to the food items, everything needs to be perfectly managed, which obviously requires finance. So it is very important to have money in pocket before starting a hotel business. But this business has no end, the more you put efforts and money in it, more will be the growth.
With the passage of time, there comes lot of changes in economic, demographic and social environment of the country. The demands of people are increasing day by day, but the resources to fulfil their requirements are becoming scarce. To cope with this issue, you have to manage your business in such a way that it becomes efficient. To gain efficiency, you have to reduce your inputs and increase the output. Moreover, cost cutting is necessary as resources(capital etc) are becoming scant as compared to the needs of the people.
The best way to manage resources is to cut down the extra cost and useless expenses. To cut down the cost, it is very important to know the areas which are not necessary or where the expense is above limits.
In hotel business, the profit margins are very small and as compared to other businesses. It is not easy to run a restaurant business because it requires high cost and revenues are too low. For the survival of a restaurant and to make the business profitable, different cost cuttings techniques can be used.Here are some of them:
Increase Sales:
The best way to cut down the cost is to attract more customers to increase sales. According to a research, if sales are increased by 2%, the cost could be cut down to 10%.
Eliminate the unnecessary ingredients from recipe:
The easiest way to cut down the cost is to eliminate the extra ingredients from a recipe or use alternative low cost ingredients. The removal of unnecessary elements form a dish can save a lot of money. To practice this, you need a well trained chef.
Build relationship with suppliers:
The relationship with suppliers can also help to reduce cost.In case of tough times, you can call suppliers to help you. For this, you should build good relationship with suppliers so that they will help you in hard times. Moreover, they can give you discount or you may bargain on price with them. When you are loyal to your suppliers and ask for assistance in crisis, you can surely get it.
Use perfectly designed crockery items
You may put a big serving plate under a small food plate this will show little amount of food big one. The oval shaped plates can also be used because the small quantities of food look more. This will ultimately cut down the cost of serving big amount of meals. Try to use small size serving crockery.
No free meal for hotel employees:
Many times, restaurant offers free meal to employees.A large sum of cost is incurred in it. To avoid this, you can introduce discounts for employees on specific days, otherwise they have to pay for food like others. They should pay for their lunch.
Try to cut down electricity and gas bills:
The proper lighting in hotels is necessary, but it requires too much electricity. To avoid electricity bills, you may allow daylight to enter into restaurant or use savers. Try to avoid heat producing equipments away from the air conditions as they may reduce the efficiency. Try to clean the holders and lights. Don’t use automatic system because it needs to pay heavy bills. You may use ventilators to let fresh air come inside the halls. The gas bills can be reduced if you wisely manage the cooking system.
Try to reduce labour cost:
The main problem that every hotel is facing is high cost of labour. There are lot of expenses like recruitment expenses or training expenses. To cut down the recruitment expenses, you may use internet to advertise the job openings. The training cost can be reduced if you offer an annual training programme, then a quarterly one. Moreover, you have to pay incentives and bonus to employees.The labor cost should be managed properly.
Try to optimize your online presence:
The advertising on online channels like Facebook, Google etc are much cheaper than television or newspaper. The web presence of a restaurant helps it to reach people sitting in homes, offices or universities.
Try to reduce wastage:
Now a new industrial concept is introduced which is “Zero Wastage”. One of the best ways to reduce cost is to recycle the waste products and reuse them. You may recycle garbage and produce gas from it, this will also reduce the gas bills. In addition, you can train employees to avoid wasting materials while cooking. This will not only cut down the cost, but also help you to innovate new ways to reduce wastage.
These are some of the tips to reduce cost. We will bring more suggestions for cost cutting. Stay Connected To Bistro Services!!!

Bistro Services Researcher
March 2016 , March 16
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Unique designing services for restaurants

Many restaurants wants to define their unique identity so they can differentiated from other restaurants. If you start a new restaurant, then you have to conceptualize from the branding to the silver ware of your restaurant. Here we will discuss about some authentic methodologies for both mom and pop startup and multinational restaurants. When we talk about restaurant turnaround, restaurant design etc that means we talk about restaurant concept of development. Concept is more important for the restaurant design. There are many things which we can count as restaurant like design of the restaurant, market, competitors, emerging trends, research, brand evaluation strategies, supply chain, restaurant brand portfolio conceptualization and many more. To decide about the brand portfolio, you need to include as many people as possible.It must not only have interior designer and architecture. Prototype can be expensive or can be cheap. The concept about the restaurant must be clear and innovative and trendy.Decide personality for the brandBrand always have some personalities for their promotions. A famous person who is known for singing, sports, or for acting. This decision should be taken before the final design of the restaurant.
Uniqueness of brand
Make sure that the brand design and identity you define for your brand is unique. It must be differentiated from the other brands.
Positioning of the restaurant brand
Here the emphasis is not on the perfect brand, but emphasis is on the only brand. It means choose a market where no one is there for competition. By following this concept, your brand dominate the market.
Restaurant’s Tableware
The silverware which you use in your restaurant has its importance. If the silverware is light and cheap, this gives bad impression of your restaurant for the customers. It is the big reason that mostly big restaurant use good quality tableware.
Uniforms Restaurant’s staff
It is a good idea to hire some good fashion designer to design the uniform for your restaurant. If your restaurant is multinational chain restaurant, then employee in every restaurant represent the brand identity of your restaurant as a brand ambassador.
Ventilation system in a restaurant
Restaurant must have proper ventilation system. People don’t like to visit those places where they find smell. There must be a concept in your restaurant design about the ventilation issues.
Bathroom design and brand immersion
The bathroom of the restaurant must be clean and neat. If the bathroom of the restaurant unclean and untidy then the customer will think that how their kitchen would look like. So at the first place, design a bathroom which is easily accessible for the customers and it must be clean.
Menu design of the restaurant
The most important part which is a marketing tool as well. Menu must be design according to your restaurant concept and theme. For menu design you can hire some restaurant consultancy company like Bistro services, as they provide restaurant menu design services, restaurant menu printing services, restaurant marketing services and many more.
Restaurant lights arrangement
Lightning is specialized area of design. Restaurant must have a combination of light and bright lights. Lights help to capture the attention of people. Like a bug buzzing around a bulb, because the light attract the bug. Light has huge impact on mood and money! According to some physiological study, red light makes you feel hungry and bright light captures your attention. Low light makes you feel relaxed.
Restaurant Acoustical design
Restaurant has something for all our senses like taste, smell, and touch and for hearing. That's why restaurant have brands, guitarists, pianos in the restaurant for music.

Bistro Services Researcher
March 2016 , March 16
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Restaurant Search Engine Optimization

In modern era, restaurant business is flourishing and achieving success. There are different ways to increase the revenues and profits of a restaurant through increased customers and sales. The best way to attract customers is by designing an attractive website that contains all the useful information about the restaurant. We have previously discussed the website design and its role in restaurant victory. It is not enough to design a website but it is very important that your hotel website appears high on Google.
There are many tools that can be used to make website appearance on Google. If a website rates higher or appears above on Google it means it will increase the customer traffic. To increase the traffic on a restaurant’s website, this is a process known as “Search Engine Optimization” or “SEO”.
What is SEO?
“The process that increases the number of visits to a website.” In restaurant business SEO is a method for people to locate your restaurant. When a restaurant needs to increase its business, it may optimize website to gain traffic.
Duane Forrester had said:
"On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics."
The main concern of every business are “Customers”. When a restaurant has a website and customers visit it before going there physically, then the website is creating experience for potential customers. If the customer is attracted by your website, he will be excited to visit the restaurant too.
The important aspect that makes your website appear on Google is the content of website. The content has great importance in making and designing a website. The main issue is to keep in mind what customer wants? Which type of content a customer is searching for? The quality of content also improves the position of the hotel website on search engines.
All searching websites Google desire to give the best material to their readers i.e customers want to provide the best content for their users. When a person searches for any problem or any topic on Google, it is Google’s duty to assure the content is useful and the website is reliable source.
Branding also play an important role in SEO. If a brand has a famous identity and a strong image, people may easily trust on its content, which is a good sign. A well known brand is place on top on every search engine. It is a marketing technique to make an attractive and repeated website experience.
If a lot of customers recognize you by your name, there will be a chance to have higher position on search engine. One of the main concerns of every restaurant which have websites is the reputation. A well reputed restaurant is preferred by the customers.
Every hotel is finding ways to maximize its customer base and get more sales via digital marketing. They have to concentrate on local search engine optimization (SEO) due of its confirmed capability to increase sales of restaurants.
Moreover SEO develops a hotel position in search results and keep restaurant in front of viewers.At the time when they are busy in finding and looking forward to visit a restaurant to have a lunch. It is necessary to incorporate local SEO as a systematic process of whole marketing function.
There are different ways to improve the SEO of restaurant websites. We will bring it to you. Stay Connected to Bistro Services!!!

Bistro Services Researcher
March 2016 , March 16
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Latest culinary trends for the restaurant

Restaurants usually follow some trends and these trends are famous in people. The top trend list for food, nutritional products and beverages are compiled by Global Food Forums. According to information which is gathered from different sources of USA and Netherlands, the following list has been given.
The food about which you will hear in future are:
Cooking food from waste or unused food
Around 70 billion pounds of food is wasted each year. To save the food from being spoiled or wasted, it is better idea to use it. In this year, many people are looking to improve this situation by using the unused food to create a delicious alternate dish. For this purpose a community of chefs, food experts, farmers and members of food societies are working.
New Popular dish Poke
Poke is a Hawaiian dish. It is quite famous in various restaurants. According to new food trends, this dish will earn more popularity. This dish is made up of Tuna fish, it is usually marinated in sesame oil and soaked in soy and then served with seaweed seasoned rice.
New Savory yogurt trend
The savory yogurt is a new and famous food trend. People like to have yogurt with some different flavours according to their choice. Like, A dairy Blue Hill provides different flavours of yogurt, they have launched a line of vegetable flavoured yogurt, fruit flavoured yogurt, squash flavoured yogurt and many others. Before applying these trends in your restaurant, you must consult about it with your food experts or senior food consultant. Bistro services are one of the best restaurant services provider which provides services like restaurant consultancy services, restaurant menu designing and printing services, restaurant website designing services, restaurant web designing services and many more.
Algae based foods
Although people were using algae in their food in old times, but this trend is back again. Algae based foods can be dairy products, food thickeners, sushi, gelatin, ortoothpaste. These foods are considered to have nutritional value.
Black raspberries
Raspberries are antioxidants. People nowadays are usually looking for food which is good for your health. Antioxidants food is helpful in removing those oxidizing agents which harm your body. According to some research, black raspberries contain three times the amount of antioxidants than red raspberries.
Sports drinks made from natural ingredients
The soft drinks usually have sugar, colours and artificial flavors in it. People nowadays are turning their attention towards healthy food. Sports drinks do not have the artificial flavours and sugar which affect the body.
Baobab fruit
A tree named Baobab has a fruit which is quite famous. Its species are from Madagascar and mainland Africa. Quinoa is also getting famous because of its high nutritional value. Baobab fruit is high in vitamin C.
Moringa tree
This tree is native to Africa and Asia. This tree is useful in many ways. It is drought resistant, good for the global warming and it can purify water.
Water from tree or fruit
There are different waters which restaurants use for their customers. Like coconut water, maple water and birch water. Upcoming water can be pine water or peach tree water etc.
All these trends are helpful for the restaurateurs who want to bring changes in their restaurants. Make sure that the change which you want to bring in your restaurant must meet with the demands of your customers. Customer is the boss of your business, so follow the feedback from your customers to upgrade your restaurant’s food.

Bistro Services Researcher
April 2016 , April 13
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Marketing ideas for restaurants

Any business need promotion for it’s fame. Restaurants also need some marketing techniques and ideas for popularity. It is easy for you to do marketing for your restaurant. You can do marketing by offering testing cake of your restaurant for free to customers. You can send an email to your potential customers, in which you can show the menu which your restaurant offers. Many restaurants are taking advices from some experts who knows secrets of restaurant success. Bistro services is one of the best restaurant service providers who provides services for the restaurants, like restaurant online marketing services, restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant consultancy services and many more. If any restaurant celebrates some special occasions like christmas, Easter, Halloween etc then people feel existed to visit there.
Getting the attention of the customer
If a restaurant hires some good writers who writes some good articles, reviews, and stories about your restaurant, then it will be helpful to get more customers for your restaurant. Customer usually believe on their reliable sources to trust someone. If some people like to read any article writer then they will definitely read his review about your restaurant and will also think to visit your restaurant.
Use your website as marketing tool
Promote your restaurant business wisely by your website. If your restaurant does not have a website, that means you may lose many potential customers. A website which also support smartphones can be beneficial for your business. People usually search on google to find the restaurant to visit. Mostly people like to search through their smartphones as nowadays smartphones are a basic need. People can easily interact with their friends on smartphones and search easily the place location etc on their smart phones. It is necessary for your website to have information about location, menu, etc. so people can get all the essential information from there.
Redesign the menu of your restaurant
Menu is the best tool to sell your dishes. If that tool is inappropriate, then definitely no customer will pay attention to your menu and its food list. You may lose your potential customers if your menu is boring, ugly and outdated. Well written, up dated, consumer friendly menu can get attention of customers easily.
Keep your restaurant by keeping your potential customers
The regular customers of your restaurant will give you more than one third revenue. It is important to have their reviews about the dishes, design, menu items and services. They also help to grow your business by word of mouth techniques. To increase the profit, you need to increase the number of old customers.
Organise events for your restaurant
To promote your restaurant business, you need to organise events for your restaurant. Those events will attract the masses to your restaurant and if they feel satisfied at your restaurant, they will become your regular customer. Events can be parties, business meetings, live music shows, comedy shows and many more.
Increase the price of your most popular dish
After doing research in the market, it is good to increase the price of your most popular food item in order to get more profit. Also suggest the cashiers and caterers to read the menu to the customers and help them to give idea to select side dishes, desserts. By doing that, you will increase your sales and earn more customers.
Market the delivery services
Tell your customers about the services which your restaurant is giving. You can market these by giving flyers, or announce it on your website. Some people like to shop from their home. It is an option for your customers to shop online.
Use email marketing
Email marketing is another marketing technique. You can send email to your potential customers and also to those who have interest in dining out and like to eat at different places. These emails must have information about the location of your restaurant, menu of the restaurant, price of the food items etc. Recently, email marketing is another best way to promote your business.

Bistro Services Researcher
April 2016 , April 13
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How marketing is beneficial for the restaurant business?

Marketing is an essential part of the business. Restaurant marketing is not the same as before, it has changed a lot from previous years. Internet has changed the marketing techniques for restaurant and other businesses as well. Recently, people don’t check the yellow pages to check any information instead they check the internet. People use search engines and some consumer review sites where they will find the best restaurant for them. Customers like to visit those restaurant whose information is available online. If a customer will see the menu of the restaurant on any website, then the customer will feel more relaxed. When customer will see the menu card online on the website of any restaurant, then they make their mind for some specific dish to purchase. You should not consider the word of mouth marketing old techniques and consider some new marketing techniques too in which internet marketing is included. A good restaurant owner takes advantage of all the opportunities provided by the internet. For assessing the position of your restaurant amongst other restaurants in your town, you have to search on google for your type of restaurant and also the location of the restaurant to see what results you will get. In this way, you will know that what is the rank of your restaurant and in which google page your restaurant’s website resides. Now, here you will assess that either the potential dinner choose your place or they will give preference to your competitors. Bistro services is one of the best restaurant services provider which offer services like restaurant online marketing services, restaurant menu designing services, restaurant website designing services, restaurant web development services, restaurant consultancy services, restaurant menu printing services and many more. Following are the marketing tips which restaurant can adopt to promote their business.
Keep the restaurant up to date
It is necessary for the restaurant to keep it up to date on current trends for the restaurant, current statistics, facts and figures. By keeping the restaurant up to date will help the restaurant to analyse the restaurant marketing plan. Have you ever try to check how you market your restaurant? Have you ever position your restaurant in different way?
Must have functional website for your restaurant
The best way to earn more customers for your restaurant is by creating the website for your restaurant which have all the essential information which a customer want to know before visiting your restaurant. Try to locate your website in high rank on the google page so the customer would prefer to go to your restaurant rather than to visit your competitors.
SEO practice is must for the restaurant's website
Many companies want their website to come at first page in google searches. For this, the company hire some SEO experts or some companies which provides seo services. In this way those companies will come in high rank on the first page of google and those companies have the high chances to get the customer as customer usually picks the first link as they think that it have high page rank so it has some quality. Bistro services provide online marketing services including SEO services for the restaurant owners.
Get reviews from local food bloggers
By getting the reviews from the local food bloggers in return for free meal, you can get some good promotion for your restaurant.
Check the reviews sites regularly
Reputation comes first when talk about restaurant, so keep checking the review sites and check what people are talking about your restaurant and take it seriously. Thank people and try to resolve their problems positively.
Provide online reservation tool on your website for your customers
For the convenience of your customers, the best way is to provide the reservation tool on your website, so people can easily reserve their tables on the restaurant by paying online.
Email and social media presence
Try to present your website on social media and send the emails to your potential and loyal customers for the marketing of your restaurant.

Bistro Services Researcher
April 2016 , April 13
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New Ideas For Menu Development

Menu development is the basic function of a restaurant. When a hotel is not frequently analyzing what it offers to its customer and how much of its food is selling, there is high risk in the business. The trends in restaurant business is fluctuating every day. The hospitality and restaurant industry face an ever-changing situations, as the tastes and expectation varies from customer to customer and obviously ways to cook a particular dish varies and alternative ingredients are being used to cook the similar dish. So the restaurant employees should be aware of the changing trends in the taste and preferences and the desires of their customers.
The menu of a restaurant is not only a list of meals and prices, but it is now becoming a marketing tool for restaurants. It shows the theme of the restaurant, so it has to be designed carefully. A successful restaurant is the one which has the best menu. It is a document that shows the concept, special offers, signature deals etc.
A hotel menu has three basic parts:
Description
Arrangement
Prices
Description:
It is the major part of the menu. It includes the name of food items and the ingredients. It should be kept in mind that you have to describe you food items precisely that attract the customers. Sometime a single ingredient clicks a customer and he orders the food just for that specific ingredient e.g. Olive oil is an attractive ingredient for a diet conscious customer.
Arrangement:
The arrangement of the food items is helpful for the customers. You can make different categories in the menu and place the food items in those categories. You can make lunch and dinner menus. There are different categories in a menu i.e. Starters, Entrees, Salads, Specialities, Desserts, Drinks and Beverages etc. The arrangement of the dishes can increase sales of the restaurant. Moreover, customer feels comfortable to select the dishes.
Prices:
Besides food items and their description, the prices of the dishes should be clearly mentioned as it is convenient for the customers. You can decide prices by calculating the cost of preparing food.
There are different types of menus:
Daily Specials
Happy Hour
Kids Menu
Menu for 60+
Catering Menu
Lunch Menu
Brunch Menu
Buffet Menu
Vegetarian Menu etc.
The daily specials include different food items on particular week days, i.e. Meat on Monday etc. The kids menu has healthy and colourful food items like desserts or shakes. You can add small or junior burgers to kids menu because children eat little amount of food. You may design a separate menu for old age customers like sugar free food items or dishes having low cholesterols etc. If you are offering catering services, you may design a separate menu for it. The brunch menu is usually designed to attract people towards your restaurant. Besides regular food item, you have to introduce some new dishes to make changes according to the fashion in restaurant industry. You need to be creative while bringing new items to your menu.
You may get different suggestions in the following ways:
Get Ideas from customers.
Allow your chef to create some new dishes. You may taste it yourself or present to you customers to taste.
You can consult any magazine.
You may pick new ideas from the trends like healthy eating or low priced menus etc.
Optimize or modernize your cooking methods.
When you have created new ideas and decided to make a new dish or introduce it in your menu, you should have a comprehensive planning to execute the procedure to make that food item. The planning may include the cost of the dish, ingredients needed, method to prepare, time to cook food etc. Before adding the new item to your menu, you should have to make changes to it by getting feedback from customers.
We will bring some more ideas to develop and redesign menus. To get more ideas, stay connected to Bistro Services!!!

Bistro Services Researcher
April 2016 , April 13
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Help required for menu development

Menu is the integral part of the restaurant business. If menu is correctly made,restaurant earn profit easily. There are four types of menu for different types of restaurant. In table d’hote menu, you have to order dish and its complementary dishes in the same price. Like if you want to order a burger & it's complimentary dish is dessert, then you can have it in the same price. In cycled, you have to offer different dishes on regular basis, and on static menu you have to offer same dishes to the customer everyday. In beverages and desserts menu, the restaurant offers only the menu for drinks and desserts but everything is categorized and have price list. Many companies are offering menu designing services to their customers, like Bistro services. Bistro services is a renowned company for providing services like restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant website development services, restaurant marketing services and more. Restaurant owners find it easy to get their services done by some experts than any ordinary person. Bistro services is the best solution for the restaurant menu development and other services which must require an expert. Before planning a menu, one must ask the chef about his or her expertise.Chef should cook the dishes well which restaurant is going to present to their customers. Also try to know the choice of the customers rather than trying out some new dishes which you like. Always check the menu of your competitors, as it will help you to understand the likes and dislikes of your customers.
The caterer must take care about the menu as it will meet the nutritional needs of the customers. Menu must have variety of food items, as it will allow the picky customer to decide a dish for him or her. Variety also helps customers to choose a right dish for them who are suffering from some food allergies or diabetes. Always remember about the limitation that restaurant have in budget and never exceed than your budget as it will default your all profit. Catering staff must be relaxed and motivated in order to provide excellent customer service. Try to manage the workload for the catering staff. Feedback is a powerful tool which any restaurant can use for its improvement. Seriously check the feedback of the customer and try to fulfill the requirement of the customers. Try to solve the problems of the customers, in this way you will earn the confidence of the customer. Must record the feedback of some special celebrities or some famous people, as it will help in marketing about your restaurant. People like to follow their favourite celebrities and if they see that their favourite celebrity is eating at restaurant, then they will give value to that place. Marketing is also a good way to get attention of the customers. Now, before planning a menu you must think about the customer characteristics like nutritional requirement of the customers, preference which customer will give in selecting food items, the cultural and religious background of the customers, special diets like vegetarian etc. Food characteristics like variety and taste of the food which the customer like, appearance of the food which the customer like to have, cultural and social acceptability of the food which the restaurant present to the customers, seasonal variations in the food according to customer’s choice, dealing with customer in peak hours, and the cost of the food which is acceptable to the customers. Resources which support the menu. Like staffing, finance, preparation and cooking facilities, capacity for the storage of food items. Customer when see the menu, he first check the paper card quality and he understand the quality of the food by checking that out. Good quality must look evenly in everything, either it is a menu or it is silverware. Most of the customers complaint about the light silverware. The weight of the silverware tells about its quality. Menu must have a good and attractive design on its cover which appears good to the customers.
To plan a menu, one must check the previous feedback of the customers about the menu or dishes which the restaurant provides them or any other dietary requirements which restaurant owner think must be added. Plan the structure of the menu, in which restaurant owner must decide about the dishes to offer the customers when the restaurant is open. Like hot dishes, sandwiches, breakfast dishes, snacks, hot dishes, soups and many other dishes. Also decide the dishes for the special day, anniversary, birthday and christmas, easter etc. It is easy for the restaurant owner to develop his own menu if he or she has few things to offer. Restaurant owner can select a cool template for the menu and then create a list in which he or she must separate the dishes in categories. For example, if the restaurant is only offering the sandwiches and rolls, then you have to make catagories on the basis of their type of bread and type of fillings. Good planning for the menu require customer feedback, old menus, new recipes and new ideas and any useful guide for designing the menu. Make a list of one type of item at one time so that you can easily concentrate on the type of the dishes and their prices. Must purchase the standard items for the restaurant, that are same in every restaurant. Plan the main dish for the menu according to the season or day. Plan hot dish or hot snack items for the customers. Plan other stuff like beverages, drinks, sandwiches, rolls, soups etc. Must review the menu each day to know about the flaws. You can check the menu to see the repetition of same ingredients, flavours and colours. Must provide a questionnaire or the feedback form to the customers and to the staff to know about their satisfaction about the current menu.

Bistro Services Researcher
April 2016 , April 13
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How Management Can Turn Around a Restaurant

Management is a pillar of every restaurant business. The business depends highly on its management. Managers have to work hard to deal with their customers as well as to operate the hotel and offer best services in the town.
The management of a restaurant is the essential part of the business. The managers and employees play an important role in hotel turnaround. There are different strategies through which you can make managers work in best interest of the restaurant. A stressed or tired manager or employee can’t work for restaurant properly so it is very important to make them fresh, confident and efficient. An efficient and confident manager will be able to handle the sinking hotel by utilizing his skills and abilities. A hotel turnaround depends on the employees and management.
The duties and roles that management has to play includes various activities like managing customer relation, managing subordinates and labour, managing capital, administering stock etc. All these activities are the crucial functions and management is responsible for it.
It is very important that the managers and employees should know clearly about the “Purpose and Objectives” of the business. It is same in case of restaurant business. When performances of managers are aligned with the goal of restaurant, then the chances of hotel turnaround increases. It might be necessary to make every employee either manager or subordinate realize that they are very valuable part of the business. In this way, every employee helps you to make new innovative and creative ways to keep restaurant flourishing. Moreover, they feel free to share their ideas and suggestion with you which will help you in making better plans and ultimately smoothing the way to achieve the goal. Every manager brings new ideas to achieve goals and objectives in future, which can be measured through customer satisfaction, customer loyalty, financial performance and employee satisfaction.
Another major aspect of management is “Communication”. Try to maintain friendly environment within the management and the subordinates, so that they can easily ask and tell you about the related issues. If they feel reluctant to ask something, eventually they can’t handle the problems and then it damages their output as well as affect the restaurant adversely. To establish communication with employees, the informal gatherings help too much. Most of the restaurant owners arrange gathering or a lunch with managers to listen to the problems and issues. The managers feel free to give ideas about the solutions in the informal settings.
The “Staff Training” is also an important variable for hotel turnaround. There is a huge difference between a trained chef and an ordinary cook. Similarly a skilled waiter performs in a better way than an unskilled waiter. There are various training methods from cooking food to serving it. The customers want best food, best services and best experience, so the staffs has to trained in such a way that they can give their best to meet the customer expectations.
Now the key to success is well balanced, well designed and well educated “Team”. The diversity among team members has wonderful outcomes if it is managed properly. The co-operation and collaboration among the members will make a team more effective and make a restaurant successful.
A good manager should have following qualities to turn around a restaurant:
Outstanding customer service abilities to create customer satisfaction and customer loyalty.
Business awareness to cope with challenging situations.
Flexibility to assist and direct employees.
Excellent interpersonal skills to handle staff.
Strong communication skills to deal with employees and customers.
Problem-solving capabilities to manage the issues and conflicts.
Organisational skills to run hotel smoothly.
Team management skills to give high level performance.
Effective Planning skills to achieve goals.
Operational skills to lead the operational employees.
Creativity to develop and design menus.
Ability to work confidently under pressure etc.
The hotel business is one of the most challenging businesses in 21st century, as the employees and customers both have to be satisfied and loyal. As you know, if managers are satisfied they will behave calmly with employees and make them satisfied.When employees are satisfied, they will make customers satisfied. If you are successful in making your manager, employees and customers satisfied, you will be victorious.

Bistro Services Researcher
April 2016 , April 13
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Tips for designing Restaurant signage

If you want your restaurant to standout in the market,first you have to make your outdoor designing appealing enough that people automatically get attracted to your restaurant and start to visit your restaurant. So you must have to think creatively and strategically for how to make your outdoor attractive enough so that customer get appealed by it. Many things comes in outdoor designing, one of them is restaurant signage. You must try your best to design your restaurant's signage appealing enough for maximum customer attention. Here are some different kinds of restaurant signage designs that you can try for your restaurants.
First of all, the restaurant signage shows the name and information of the restaurant, so first think what kind of restaurant you are running, and for what kind of customers you are targeting because if you are targeting today's young generation, as they are the most foodies one, it is a great opportunity for you to send your message for them to visit you through your restaurant's signage visual message.
Visual message
Choosing the right kind of signage according to your restaurant's image can help you to highlight its importance. Every restaurant has a theme, so you should try to make your restaurant signage according to your restaurant's theme. It will help you and customers, as well because customers will get the idea about what your restaurant offers. You can give them information of your restaurant through your restaurant's visual message by selecting the right kinds of colors you choose, to the font selected for the restaurant name and information. Because its important to match your outdoor sign message with the style and theme inside the restaurant.
Visibility
Visibility is the most important factor in any kind of business to invite any customer or to earn profit, because you have to show it to the world that you exist. It is the most important factor to be considered. So you must have to make your sign stand-out in the market. Carefully choose the colors, logos, images and even back lightening rather than the direct lightening of signage carefully, as they influence the visibility of the signs. The choice of lightening is important as this helps to provide illumination. Moreover, try consulting a signage consultant, Bistroservice.com is a great consulting website helping to make your restaurant signage appealing enough to attract more customers through its standing out in the market techniques.
Moreover, a good restaurant signage should have the following qualities:
Ø It should be eye appealing
Ø Make a call to action
Ø Must be persuasive
Ø Must display brand identity
Ø Should be simple
Ø Signage should be informational
Ø Should be updated
Ø Helps in boosting sales
Ø Consider visibility
Ø Must be clean
Ø Consider supplemental signage
Ø Helps in raising capital from community
Ø Utilize color and food together
Ø It should be specific
These were some few tips for how to make your restaurant signage, but are not limited to these.Stay tuned with bistroservice.com to know more about restaurant related informations.

Bistro Services Researcher
April 2016 , April 13
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Restaurant turnaround help

Restaurant need serious help when you see that your sales are declining. If you will use some precautions then you will never get loss. So what you should not to do is to do some precautions in order to make profit with your restaurant. What are the important areas where you should pay serious attention so you can improve your restaurant. A good restaurant require trained staff, best culinary, interior and exterior design of the restaurant, menu design, food items, services and location of the restaurant.
Location of the restaurant
If you think the location of your restaurant is not appropriate for the business then you can change it. You can turn around the restaurant by changing the location of the restaurant as sometimes customer don’t find parking space for his car. Before changing the location of your restaurant try to get a place where you can get more customers and it must be a famous location. People like to visit those places where they feel comfortable. If the customer don’t get proper parking place then they will not visit to the restaurant.
Exterior and interior design and decor
The restaurant get attention from the customers by its exterior and interior design and decor. If the design of the restaurant not goes according to the choice of the customer then you have to think about its design. A restaurant must hire some good advisor or designers which help them in designing their interior and exterior design. Bistroservice is one of the best service which provides restaurant consultancy services, restaurant web designing services, restaurant marketing services and many others.
Menu design of the restaurant
Menu redesigning is a part of turning around a restaurant. Menu must be changed on the basis of price, choice of the customers, and on the basis of food quality. Menu must have pictures of the dishes, little details about the ingredients which are used in the dish. Menu should have a colourful and interesting cover which compel the customers to check out the dishes. Make sure to include those dishes which your customer likes most.
Restaurant staff
Restaurant get more profit if it have trained staff. Training is more important for the staff if they are inexperienced. Customer can have several issues, like when they entered the restaurant they couldn’t find a place to sit because tables were not clean. To avoid this situation ask your staff to keep cleaning the tables which were occupied by the customers quickly. If customer will not get a clean place to sit he or she will leave the place. The dress of the staff must be designed by some professional dress designer or by any fashion designer.
The Tableware of your restaurant
Before purchasing the tableware for your restaurant you must consider its quality. If the quality of the tableware is not good then it's a waste of your money. Customer always judge your restaurant by the quality of the things you place in your restaurant. Restaurant must have good quality utensils and tableware. The curtains that you have in your restaurant and the dining table which you offer your customers to sit also have good quality. If the quality of the things are not good then the customer will think that the food would be same.
Check your storeroom regularly
Never get out of stock, as that's how you lose your customers. If customer order some food and you don’t find it in your inventory then you will not only lose your customer but the customer never comes to your restaurant or he might tell the other people about his bad experience. Keep track of availability of the things of your restaurant.
Take the reviews from your customers
It is necessary for the restaurant owners to know about the restaurant’s services. The best way to know the customer’s review is by taking their reviews by your staff member. Let any staff member to ask the customer to give a review about the restaurant service after finishing their dinner. It would look more nicer if your staff member will offer the customer some half price coupons or some gifts after taking reviews from the customers about their dining experience.

Bistro Services Researcher
April 2016 , April 13
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Turning a failing restaurant around

To turn around a restaurant who is having loss in business is not easy but not impossible. If a restaurant is not earning good profit, then it needs some advisory services. Advisors should be hired who have expertise in restaurants. Only those people must be hired which have knowledge about restaurant and restaurant business. The areas where restaurants need attention are menu design, marketing, food quality, price, customer service, exterior and interior design. Bistro services is one of the best company which provide services for the restaurant consultancy, restaurant marketing, restaurant website designing and many more.
Menu design of the restaurant
Menu of the design has its importance in restaurant business. If the menu design is attractive, it attracts the masses but if it is outdated, no one care to look at it. Before designing the menu, restaurant owner must take the second opinion from the chef about the dishes to be included in the menu. If the chef is able to cook the dishes which you have mentioned in the menu, then you can finalize the menu items. Design of the menu must be made with most contemporary design. If you don’t know how to design the menu, then you must get the services from any renowned company like Bistro services. Bistro services provides restaurant website design services, restaurant menu designing services, restaurant menu printing services and so on.
Marketing of the restaurant
Marketing is the best technique for a restaurant. There are many marketing techniques, either by online marketing or by printing. If you open a restaurant but do not hire expert marketing consultant company, then you won’t get good profit for your restaurant. Marketing can be done through various ways like distributing pamphlets, banners, advertisement on electronic media or by online marketing on social media. Recently, social media is one of the best ways for the communication and people like to spend time on social media in order to get to know about the world and to interact with the people. Bistro services also provide the restaurant online marketing services on social media. Websites are also a form of marketing, as customers can order their favourite meal by ordering online. The website will increase the profit of the restaurant because people can get all the information about a restaurant from the website.
Food quality of the restaurant
If your restaurant is offering expensive food which other restaurants are offering in less price, that means you are losing your customers. In order to get more profit, you have to serve best quality food to the customers. Customers judge the restaurant by the quality of its food and if customers find the food same as the other restaurant, then they compare the price of the food items.
Price of the food items of the restaurant
Price of the food items depends upon the quality of the food. Try to offer some discount on food items. If customer get more discount on any place, he or she will never forget this experience. Those restaurant who always offers discounts to their customers are considered to be the best.
Customer service
If the customer is not satisfied with the services, that means you have some problem with the customer service, which you need to alter as soon as possible. You can hire any trainer which can train your staff about the customer services, etiquettes and manners of the diners. Cleanliness is also a major issue because if the washroom and the tables of the restaurant are not clean, then no any customer wishes to visit that restaurant again.
Exterior and interior design
The exterior and interior of the restaurant is the identity of the restaurant and design always captures the attention of the customers coming to the restaurant, so restaurant owner must do research on the restaurant design or hire some restaurant designer in order to get a good design. Design must meet the expectations of the customers. If your restaurant has a good design both exterior & interior, then your restaurant will get attention from the masses. You need to decide about the design of your restaurant according to its type. If the restaurant is a fast food restaurant, then it has different design than continental restaurant.

Bistro Services Researcher
April 2016 , April 13
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Some rules for profitable restaurant business

There are some important rules that every restaurant must follow in order to get more profit. Some restaurant owners don’t pay attention to day to day sales and food quality, which leads to low sales or loses. Best idea is to check the feedback of your customers and compare your business which other counterparts to know where actually your restaurant stands. For consultation many restaurant hire some experts, who can guide them well about restaurant business and they also provide them restaurant services like restaurant menu designing and printing services, restaurant website development services, restaurant consultancy services, restaurant online marketing services and many others.
Estimate the operational cost of the restaurant
According to some study, average food cost of traditional restaurant is 29 to 31%. If you know about the costs of goods then there are more chances that you can create a profitable menu without charging the customers too much. The profit margin of your restaurant is considered highest when your restaurant menu offer food items between $15 to $25. It is good for the restaurant to buy local food, because they are fresh and good in taste and cheap as compared to frozen foods. To ensure the effective cost and reduce waste, order the correct amount of food from vendors. Try to reduce the cost of most expensive item in your menu, when you get chance to do so. This tactic will increase the sales and you get more profit from your restaurant.
Categorize the role of staff in your restaurant
You can not do all the roles in your restaurant, like you can not open the restaurant on your own, you can not cook all the food for your restaurant, you can not greet the customers, you can not serve to the customers, you can not bartend, you can not clean the restaurant, you can not run the accounts books, you can not close the restaurant all on your own. So when you hire the staff for your restaurant, you must hire those whom you can trust. The important staff of the restaurant like accountant, chef, manager, bartender, and servers must be trustable and loyal to their job and with you. Leave the task which you don’t want to perform on your sub ordinates, as they will do those tasks well.
Greet your customers
It is a good practice to greet customers when they enter the restaurant. Customer get a good impression of the restaurant when they see how the waiter greet them and guide them about the restaurant. Customers will never forget the best treatment and kind words from restaurant staff.
Try to know about the choice of your customers
It is important to know about the choice of your customers. If your restaurant is located in a place where people like to have huge portions in their meal and if you offer them less portions, then it will be a disaster for your restaurant. If you have something in your menu which is not for selling then try to remake the dish or remove it from the menu.
Make a marketing plan for your restaurant business
Every business needs advertisement. It is good to get the customer and make them satisfied from your services, so you can make a word of mouth business. There are various advertising options like Tv, internet, newspaper or radio but you have to chose advertising according to your budget.
Promote your business by developing your website
If your restaurant don’t have a website, then you have to create one. It is easy for the customers to find the website and collect information like phone number, menu, address, and hours. You can also connect with your customers through social media sites like Facebook, Twitter, Yelp, Google+, Foursquare, there you can interact with your customers, get the polls, customer responses to reviews etc.
Offer an online menu for home delivery
It is good for your revenue and your inventory to keep the kitchen busy. For that you may offer online menu on your website to get orders from the customers online or on phone call. By doing that, you will earn more revenue and have more sales. The home delivery benefits those customers who do not have time to go out and dine. It also increases your daily sales and increase revenue of your restaurant.

Bistro Services Researcher
April 2016 , April 13
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How To Buy A Restaurant Franchise?

There are many opportunities in starting a franchise of a café or a fast food chain. To open a franchise, you have to first find out the famous fast food chains locally and internationally. It is very complex to start up a restaurant franchise. No one knows precisely how to get and start a franchise. To understand the concept and the process, first you have to know what is a franchise?
A franchise can be defined as:
“The permission to sell a product or service of a particular brand at a specific place.”
It is a legal relationship between franchiser and franchisee. The franchiser give a license to start or run a business and franchisee is the person who purchases the license. The franchiser helps franchisee to start the business, provide training, financial help in return of a fee. Restaurant business is highly involved in franchising, especially when we talk about the fast food chains, we have many names like McDonald's, Subway, Pizza Hut, KFC etc.
Franchising is thought as one of the most flexible mode for the supply of goods and services. The franchiser offer assistance and training to the franchisee to get to know about the restaurant franchise and sort out how to start a franchise of a restaurant. The franchiser also helps franchisee to start a business that makes the utilization of the franchisor's trademark, logo and whole system.
In the restaurant franchising process, the franchisor provides training to the person who wants to start a restaurant franchise. He also gives management to start the business, which engages in daily activities of the restaurant. In the beginning when the business has just initiated, the franchisee is usually need to pay a preliminary fee and royalty for using the brand name and trademark.
Franchising is a very complex process because it has certain terms and conditions. If you don’t know those terms, you are not able to work properly. Here are some simple steps of franchising process that can help you if you are going to buy a franchise.
Before buying a franchise, following are some critical points that should be considered:
Compare merits and demerits of buying a franchise.
Find out the best location to start the restaurant.
Read out all the legal terms and conditions of franchising.
Make a final plan to buy a franchise.
Consult to legal authorized person or a firm.
Check out whether you can fulfil the terms and conditions.
If you can meet the terms, then search out the best food chains.
Meet up with the owner of your selected chains.
Pick up the best one.
Buy the franchise and start your business.
Advantages of Buying Franchise:
Here are some of the advantages you can enjoy when you buy a franchise:
Highly successful
Established brand name.
Established relationship with supplies.
Less advertising cost.
Tested strategy.
Specialized network.
Management, training, initial investment etc.
You may get franchise of any fast food chain or any restaurant to get all these benefits. If you have any confusion or need help to get a franchise you can contact us,Bistro Services will guide you and get you the franchise that you desire!!!

Bistro Services Researcher
April 2016 , April 13
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New culinary trends for the restaurant

There are many culinary trends for the restaurant. Nowadays trends are changing from fast food or snack to healthy food. Food trends never remains the same. People have different preferences in food items. Some people like snacks, fast food, seafood, fried food etc but some people like healthy food. Trends don’t limit to your food and beverages, trends can be the exterior and interior designs of the restaurant. Trends can be the tables, chairs, curtains, show pieces of the restaurants. Many restaurants follow only one trend and stick to it so they will get only specific type of customers. If a restaurant is following the trend which suits young generation, then the restaurant will stick to it and try to make some modification. Some restaurants want to have traditional trend so they keep stick to it and keep changing the tradition of their restaurant. Restaurants also want to discuss about changing the trend of the restaurant. For that reason, restaurants discuss these issues with some experts who have experience in restaurant business or with some company who are providing their consultancy services, like Bistro services provide restaurant consultancy services, restaurant menu designing services or restaurant menu printing services, restaurant website development services, restaurant web development services, restaurant web designing services, restaurant online marketing services and many more.
Pizza trend change into healthy food
Now people are more health conscious, they want to keep themselves healthy and fit. For that reason, people are now turning their diet from fast food into healthy. Obesity is now a big problem for people as obesity bring many disease like high cholesterol level, high blood pressure etc.
Seafood trend
Seafood is the favourite trend for the restaurant because people like seafood. This trend never changes, though restaurant can change the ingredients of the seafood.
Sauces complete the table
Sauces add life to the food. Many dry dishes won’t look good without sauces. There are many sauces which are popular in public. These sauces can be sweet, sour, spicy depends on the choice of your customers.
Unique uniform of the staff
The unique uniform of the staff can capture the attention of your customers. Some fast food restaurant have cartoon design clothing for their staff to amuse children. These strategies will make your restaurant unique and many families will like to visit your restaurant.
Salads are more in trend
There are different types of salads like fruit salads, vegetable salads, salads with eggs, rice, corn, and russian salads. People who are more diet conscious find these salads more appetizing,cholesterol free and healthy. In salad, you can add different vegetables or fruits, and by adding different ingredients you can make that dish available for many customers. As some customers like to eat vegetable salad but some like to have fruit salad etc.
Healthy drinks
Instead of fizzy drinks and soft drinks, people want to have healthy drinks like banana shake, mango shake and also want to try some fruit yogurts like kiwi yogurt, banana yogurt and many others.

Bistro Services Researcher
April 2016 , April 13
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Ways to improve restaurant's customer services effectively

Great customer service is required for great restaurant business. The question arises, how you will deliver excellent service at your restaurant? Before proceeding to the answer, you must know what is customer service ‘ Customer service is the help/assistance and advice that you provide to your customers’. Customer service is the combination of communication and genuine attention which you give to your customers. When customers enter in your restaurant, they will check the gestures and the attention your staff give to them. If you deal with customers with care and respect, they will come back to your restaurant again and again. Satisfied customers play integral role for your restaurant business model. According to some studies, customer satisfaction has high impact on your business. You get more revenue when you get customers satisfaction. What happens when your customer is not satisfied with your restaurant’s services, some study shows the reason which says customers dissatisfied with the restaurant, when they experience rude customer service and poor quality of food, these reasons are more cited than slow delivery of order. According to studies, the reason why customer likes to visit the same restaurant and don’t like to visit the same restaurant related to customer services. Some restaurants are getting help from some restaurant service providing companies like Bistro services. Bistro services provides restaurant website development services, restaurant menu designing services, restaurant web designing services, restaurant menu printing services, restaurant online marketing services, restaurant consultancy services and many more.
Take a good start
The quality of the food is the most important factor of the restaurant. Customers experience the restaurant from the time he enters the restaurant to the time he leaves the restaurant. Restaurant must keep the customer’s demands at the forefront of every dining experience. Speak to the customers appropriately. Greet the customers well when they enter the restaurant. Always use respectful titles for the customers like ma’am, or sir. Do not interrupt the customer. Listen to the order of the customers intently and pay attention to what they want. Thoroughly review the menu and ask the customer again about their order if you have any ambiguity. Proper etiquette defines the type of the restaurant. You can easily experience the proper etiquette at pizza parlors and dining restaurants. Your restaurant must have some preference to whom should you serve the order first. In some restaurants, they begin serving with the guest of honor if not then women, then men, and then children. Serve the customers quickly and clear the table as soon as they leaves the table. If you have to interrupt, try to talk politely. Serve or pour the drinks from the right. Make a powerful system that you know which order goes to which table, don’t rely on the entrees. Never let the customer feel that you want them to leave. In restaurant’s perspective, server’s tip is not more important than customer’s comfort. Don’t let the customer to ask you for anything try to refill the water jug on time and provide the order to the customers on time.
Don’t let the customers wait for their order
When you serve the customer their order late, no matter how delicious the food is and how much work your chef has done on it, all goes in vain as customer got tired and bored. This may be the negative point of the restaurant. Remember that it is a hard task to win the heart of disappointed customers. Avoid making them disappointed. Always hire enough waiter staff which can easily deal with the customers and they never have to wait too long for the order. If your customer order a meal which takes longer time to cook, let the customer know about it in advance. Try to act smart before the customers.You may have heard the term speed of service. Mostly restaurants have speed of service according to their specific rules. Speed of service is an integral part of customer service no matter the type of restaurant. The goal for your restaurant is to achieve confidence of the customers. Provide the customers which the same quality of food and service everyday and every hour.
Fix the problems quickly
Your day to day dealing and eliminating the customer complains define the customer service of your restaurant. No matter how careful you are, sometimes something goes wrong without intention. No matter how big the problem is, your task is to please the customer. It is important for the restaurant to deal with the problems as soon as possible and eliminate them. Don’t let the customer wait too long to resolve their matter. Try to involve the manager to the problem as soon as possible. Restaurant staff should listen to the problems of the customers intently. Accept your mistake and tell the customers that you are very sorry for that. Stay calm when your customer start complaining about your restaurant. Maintain eye contact with the customers and watch your body language. Make sure that your body language isn’t telling different story than your words. Try to come up with a solution which is acceptable to both, restaurant and the customer. Always empathize and never blame.

Bistro Services Researcher
May 2016 , May 06
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Some restaurant marketing tactics to attract more customers

To make more profit from your restaurant, you have to make some new marketing strategies. There are many restaurants who use some services from companies like Bistro services. Bistro services is the best restaurant service providers like restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant web designing services, restaurant online marketing services, restaurant consultancy services and many other services. There are several marketing techniques by which you can promote your business.
Sponsor a local marketing team
Make a team that has name after your restaurant and have logos of your restaurant on their t-shirts. In this way, your restaurant get more exposure but you also help your community.
Donate charities
Your restaurant team can team up with any local charity. Provide free food on charity’s annual gala. You can also make a schedule for your team to volunteer at a local food charity.
Appear in the local chamber of commerce
Local chamber of commerce is present in every community that helps to promotes businesses in that local area. You can not only host an events, but also network with many customers.
Appreciate a customer
Appreciate customers by arranging an event for them. Offer customers some deals on food and drinks so that people can line up on the gate.
Grand opening of restaurant
Host a grand opening of your restaurant. It is a simple way to encourage customers to visit your restaurant.
Offer Live music to customers
Call some local talent to your restaurant to entertain your customers. Ask the customers to give their vote to one of the band, whom they want to hear on restaurant facebook page.
Offer a theme party or holiday party
To word out about the theme party, one should post on social media, use the outside signage, renew the old banner for outside, give free drink coupon to existing customers for upcoming event, urge employees to share the event on their social sites, hang flyers of restaurant on community bulletin board.
Try social media like twitter
Select your target audience and set a budget. Twitter is a good place to promote your restaurant business. People like and share the news they like.
Facebook advertisement
There are more options for you for advertising your restaurant. There are more option to target the desired audience on face. Bistroservices are also providing restaurant online marketing services for the restaurant.
Collect customers emails for email marketing
Collect email addresses of your customers wherever you get. Also collect the email addresses from your restaurant’s website.
Send different emails
Try to send offers in emails like, Special offer in which 50% off on two cheese burgers and drinks. It will encourage the new customers to come and help to retain the old customers. You can also send invites through email for upcoming events. If you want to send bulk emails to your customers then you can use email service like mailchimp or verticalresponse.

Bistro Services Researcher
May 2016 , May 06
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How online marketing services are vital for the restaurant's promotion

Marketing is needed for the restaurant’s promotion. Marketing is not only important for the restaurant business, but it is vital for all types of businesses. Due to the fierce competition between the restaurants, you have to do your best to get success in restaurant business. To get attention from customers, you have to plan some marketing strategies those are helpful in promoting your restaurant business. Mostly restaurants have their website that will help them to promote their business. Website is easily accessible by the customers. It is most important that the restaurant website is smartphone friendly. If the website is easily accessible by the mobile users, restaurants will get the traffic from the mobile customers as well. Bistro services is one of the best restaurant service providers. Bistro services provide restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant web development services, restaurant online marketing services, restaurant consultancy services etc.
Food photos
The best way to promote your restaurant online is by vivid, high quality and drool pictures. These days, people give more value to visual content online. If your website have pictures of delicious looking food, you can easily get the attention of people. If your website have all important information which a customer require,then its perfect! If your website have high quality pictures of your quality food, then it immediately draw attention of the hungry eyes. Try to hire some photographers to take some top notch photographs or try to take DIY style picture from your smart phone. It is not easy to take the high quality pictures. You have to take the bright pictures, as brightness is the key factor in images.
Online food apps
Mobile users are now using mobile phone apps. These apps are most important for them. It will be good for the restaurant owners to make any app which relates to your restaurant or get partnership with online food apps, by this way your restaurants will get more attention. Partnering with online apps let the smartphone users to check out your restaurant. Popular food apps provide integrated loyalty programs. Your restaurant get more views on smartphones and you will get more customers. Online marketing is the best way to get loyal customers for your restaurant.
Yelp can help to get more customers
Yelp has strong impact on restaurant industry. It is trend in restaurants to have yelp account. Reviews on yelp can help your restaurant to get confidence of people. The reason why yelp can help your restaurant business is that people will review you. People can review you even you don’t have an account. So in that way, restaurant owners can make the most of this opportunity to increase profit for their restaurant. You can add as many details about your restaurant as possible, like you can add photos of your restaurant and your restaurant’s food, store hours, location, menu, price range and wifi. Always remember that give positive response to your reviews, either their review is good or bad about your restaurant. If you are responding to the negative reviewer publicly, thank the customer for the feedback, apologize for the incident, promise them to improve your service in the future. Some business owners also help other yelper business people to help them to get them reviews so they will get more customers.
Setup google plus account
Setting up google plus account is as important as yelp account. To get traffic from google plus, you have to set up google plus account and add as many information about your restaurant as possible. Google plus has a benefit for business people. When you search a business on google, google knowledge graph shows the information about the business in a sidebar. Knowledge graph extract large chunk of information from google plus account. It is a bonus for your restaurant business to have an account on google plus.There are more chances for your restaurant to get viewed by customers. You may also allow your visitors to review about your restaurant, food and services, as Knowledge graph also aggregates google user reviews.
Present your food on Instagram
Making account on instagram can also improve your business position. You may use instagram to promote your business by posting high quality visual content. Food pictures always draw attention of hungry eyes. If you will add high quality food pictures, with bright colours and delicious looking then you may get the attention of many customers who would like to come to your restaurant to order that meal. Show your brand identity on your instagram account and post some special dishes of your restaurant on instagram.

Bistro Services Researcher
May 2016 , May 06
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Five ways to improve the restaurant business by providing quality service

Everything requires quality.If you need to improve your restaurant business, then you have to improve the services of the restaurant. From the customer's perspective, they go to restaurant only for food. But according to Gallup study in 2011, when people eat out, they want to have an amazing experience of dining out with their families. According to some study, people like to go to only those place where they feel happy and get respect from others. Also customers like to spend more money on those restaurants, where they are greeted warmly and treated with respect and care by the restaurant staff. The restaurant manager and restaurant staff are responsible for the care and giving the respect to their customers. The customers must feel satisfied after their dining experience at your restaurant. Some restaurants hire some consultants for advice. Bistro services is one of the best restaurant service providers, like restaurant consultancy service providers, restaurant menu designing services, restaurant menu development services, restaurant website development services, restaurant web designing services, restaurant online marketing services etc.
Effective customer service techniques
It is important to train the employees in a professional manner and not in normal way of food handling and safety procedures. Encourage your employees to improve their customer care services, which must be better than basic customer services. The concept of care includes the simple steps like looking into the eyes of customers, give the customers smile and greeting them properly. Anticipating the needs of the customers like refilling their drinks or water, or bring extra napkin for the customers who order oily food that could make fingers messy. Timing is another big issue, customers want to get the service quickly. Promptly serve drinks and appetizers, try to minimize the time between courses and don’t ask customers to clear the table and let the customers to finish their meal. The way you serve the food to the customer is also important. If you give your customers importance, then they will feel happy and satisfied with the services of restaurant. If the cleanliness of the restaurant is not appropriate, obviously customers will consider that the kitchen of the restaurant will be same. Focus more on cleanliness and bring new designing trends.If needed,remake the menu of the restaurant. If restaurant achieve the customer's confidence by offering them effective and amazing customer services, the restaurant can easily get more profit. Loyal customers are always profitable for the restaurant. If restaurant provide good quality food and excellent customer service, it can easily get success.
Make policies about the attire of employees
The way restaurant staff present themselves, it reflects the restaurant as a whole, so reinforce some laws for them. Establish new laws and policies for the employees, like employees must be neat and clean but they should have some attire sense that includes hair and makeup etc. Train the employees that being friendly and casual doesn’t mean being overly familiar with the customers. For example, employees can’t speak with the customers like ‘’hun’’ or ‘’you guys’’ this gesture is not acceptable in any type of restaurant. If an employee feel it is necessary to be friendly with the customers, then they must know the code of conduct and try to solve the problems camly. For example, if a customer says that his food is not cooked evenly, take the food back to the kitchen and cook it little longer. If customer’s ordered meal is delayed or order forgotten, they must quickly involve the manager with the customer to offer them free meal or order them another food or chose some other way to make it right.
Know the areas which require improvement
Restaurant manager or owner must observe the servers or waiter staff interaction with the customers. Check the areas where the employee is doing well and also those potential areas where they need improvement. The changes you want the employees to incorporate, can be helping female customers to seat or suggesting appropriate choices for young patrons, when there is no child menu offered. Encourage employees to share the ideas about improvement.Always praise those employees who are taking steps for the improvement and help the customers in selecting their food or those who engages with the customers positively. Give rewards to best servers, it will boost their confidence level and they will work more enthusiastically.
Talk with your employees daily
Talk with your employees daily. Try to know their problems and issues. Try to resolve those issues. Ask employees for their feedback on different restaurant’s issues. Ask the employees to think like a customer and tell how they experience the customer services of this restaurant, would they like to recommend this restaurant to their friends or family members.If yes, ask them why yes, if not, ask them why not. According to some study, the most important service, which customer observe is customer service. No matter how delicious your restaurant’s food is, if the customer service of the restaurant is not good, customers will never visit the restaurant.

Bistro Services Researcher
May 2016 , May 06
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Economic trends in restaurant industry

Restaurants can easily get more profit by reshaping their economy by using the modified economic trends. Many restaurants follow some economic trends for their restaurant’s success. You cannot spend money on your restaurant at once, restaurants need modification again and again which comes with stable economic state of the restaurant. Customers want change in the restaurants as they would like to spend their money on buying food from the restaurant. The way customers spend their money on the restaurant will make trend, which drive changes in the restaurant industry. Economy itself have internal impacts on the restaurants. Labour cost and food cost are the factors which affect the economic conditions of the restaurant. Restaurant owners need some financial experts who can help to improve the financial condition of the restaurant. The restaurant owners can hire some companies who work for them and provide services from restaurant menu designing services to restaurant consultancy services and many more. Bistro services is one of the best restaurant services providers who provide services for the restaurant web designing services, restaurant menu designing services, restaurant website development services, restaurant menu printing services, restaurant consultancy services, restaurant online marketing services and many more.
Quality of the food vs price of the food
Restaurant customers are mostly conscious about price. Those restaurants which provide quality food are successful than those which provide cheap and less quality food. According to some research, customers like to buy good quality food as it have health benefits. Trends are now changing towards healthy food than oily and junk foods. People like to maintain their lifestyle in a healthy way. They want to avoid unhealthy food and for this purpose, they spend a lot of money. If a customer is paying for the food, then he wants to know about the quality of that food. If the customer is not satisfied with the quality, then he will not pay the high price for it, but if the quality of the food is good, then the customer will be agree to pay the high price. The reason why customers care about the quality is the most important fact, that has impact on restaurant’s earnings. Those restaurant’s who spend more on the advertisement but spend less on the quality of the food will not get loyal customers, while those restaurants who spend more on the food quality and less on the advertisement will get loyal customers. Current food trend is healthy food, so if restaurant keep this trend on for their restaurant, then they will get more loyal customers.
Inflation in food
Restaurants have to manage the cost of the food but the price of the main ingredients of the food items keeps on increasing and it is a challenge for the restaurant to overcome this factor. If the prices of the main ingredients is increased, the restaurants have to select appropriate alternative for those main ingredients. Sometimes, restaurant owners suffer losses due to the high prices of the main ingredients. If restaurant owner want to buy the alternative of the main ingredient, then it is possible that the customer would not like the alternative. So it will lead to the inflation in food, that cause economic change in the restaurant industry.
Quick growth
The casual sector of the restaurant is growing. These restaurants are those which serve fast food and also casual food. Many restaurants are those which offer high quality food and focus on a narrow niche and these restaurants falls between those restaurants who has the price which falls between the casual dining restaurants and fast food restaurants. Ethnic foods are now mainstream for the customers, and chefs are now focusing more on the sector, the sector also have more pressure.
Labour and health care support
Labour market has huge impact on the restaurant industry. There are many risks of high level hiring for the restaurant in case of labour shortage and high retention challenges. Restaurants must take care about the health issues of their employees by providing them health care coverage under the act of affordable care and patient protection, that definitely require cost. According to some study, labour cost consume around one third of the restaurant’s total sales. If you will increase the minimum wage of the labour, it will impact the restaurant industry. People want to have a best service, which is why trained and professional employees are always in demand but the salary of the labour must meet the financial position of the restaurant, otherwise restaurant get loss in business. Labour force also affect the economic position of the restaurant industry.

Bistro Services Researcher
May 2016 , May 06
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Technology trends in restaurant industry

Technology brings power to different businesses,including like restaurants. People like to order their favourite meal online. There are many different mobile apps for the food, restaurant and consumer ordering. Mostly restaurants are trying to find out how technology can be beneficial for their business. Now, experts are working on mobile secure payment processing, labour optimization, mobile commerce, and omnichannel engagement. Some companies are providing restaurant services like restaurant menu designing services etc.Bistro services is one of those restaurants which provides restaurant website development services, restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant web designing services, restaurant online marketing services and many other services.
New payment methods
Data security is a very big issue. People want to choose secure and safe payment methods. Many payment related breaches are still continue and experts are using different technological methods to cater this problem. Large chain cyber attack on the restaurant online payment accounts are the big issue for those restaurateur who has small restaurant business as compared to big restaurant owner. Every restaurant must have authentic data security measures to protect the payment network of the restaurant but also to protect the card data of the customers. Due to cyber attacks on the customer’s credit cards, now customers like to use mobile wallet because these are more viable and secure alternative for payment. Some customers and restaurateurs think it's a difficult method of money transfer. For example samsung pay, apple pay, and google pay had a hard time in changing the mind of their customers to use this technology. Now, there is a battle between different mobile venders to win the customer’s satisfaction. Although, the mobile payment method eliminate the chances of cyber attacks. The idea for the restaurant is that, they should pick that mobile payment service which their customers are using. Invest only on those platforms which helps you in your restaurant business, those platforms which also help you to fulfil the demands of your customers in long term, say for the three or more years. Restaurants using this technology for their customers and their personal convenience and safety. Restaurants must hire some data security experts to cater the security issues in the restaurant payment method.
New marketing techniques
When you talk about marketing, you talk about promoting your business. The business promotion is not so easy, but internet is making it possible. Now any business can easily be promoted by using online marketing techniques. People spend more time on the internet nowadays, they use internet to surf, to interact with their family and friends, to search different information etc. Restaurant owners like to hire some search engine optimization experts, who can help them to promote their business on the internet by using online marketing techniques. Some restaurant owners hire some companies who had experience in promoting the restaurant business. Like Bistro services is one of the most reliable and famous company which provides restaurant services like restaurant online marketing services, restaurant website development services, restaurant web designing services etc.
Engagement of mobile consumer
People now like to transfer their payments or bills through mobile payment methods. In Forrester Research, it is said that those customers who place their orders online are more loyal to the brand. It is also said in another research that those customers who place order online visit the restaurant more often than those who doesn’t place the order online. The mobile ordering has strong impact on restaurant’s bottom line. Some restaurants launched their apps on the mobile phone in order to get the online orders from the customers. Never think that if you have created an app it will surely attract huge number of customers for your restaurant. Customers can only be attracted if you made your app easy to sign in, easy to place order and easy to add or redeem loyalty points. If you don’t make the app exciting, and easy for your customers, they may not use that app again.
Employee productivity
Every restaurant have their customer engagement strategy. Employee must know his or her targets. If any server know that he is near to reach the incentive, they work hard to sell more desserts on the saturday night. Customer focused technology have direct impact on employee productivity. Benefit of customer self ordering by mobile online ordering system or else, is the ability to optimize the labour cost by streamline the ordering process by giving more attention to serving guests or in kitchen production.
If you will give the choice to the customer to pick the best method to interact with you, it will give more strength to your team to face the guests more confidently.

Bistro Services Researcher
May 2016 , May 06
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