Online restaurant reviews
Studies shows that it is human nature that he has a comment & review for everything he sees or experiences. He may or may not say that, it may be good or bad, but every human has different perspective of viewing things.Talking about business, precisely about a restaurant business, the online reviews of the customers about a restaurant are extremely important for a healthy grooming of a restaurant. Such reviews helps the restaurant owner’s in knowing their flaws & taking measures to overcome them. So the business can flourish according to the desire of both the customers & the management.To be able to read & know the customer’s review about the business, the management at first need to develop their website. Without which, knowing the customer’s thinking about their restaurant would be impossible, which may lead in the downfall of the restaurant.
It is our daily routine practice that whenever we dine in a restaurant, we comment on the food, staff etc of the restaurant as soon as we leave the place. But the question is, do we say all that, either good or bad, to the relevant management? The answer is clearly no, or rarely. The reason behind this is that we find it inappropriate or feel shy to go directly to the management & tell them about how we find their restaurant.The management may not bother or encourage this activity but it is highly important & critical for the survival of the restaurant. They might think that their business is going well, but actually the customers aren’t really satisfied with the services. The problem will grow into the death of the business.The problems mentioned can be overcome if that restaurant has made a website, that contains a part for customer’s feedback. In that way, customers could easily comment & let the management know how did they find the environment of the restaurant, its cleanliness, behavior of the staff, pricing, quality of food etc.Such a practice would be beneficial for both the parties. As customers will get their desired environment & the management will get to know its drawbacks. But for that, the foremost step that should be taken is to maintain an effective website, that is easily accessible to the customers.
Social media impact on culture of a Restaurant
Social media is a platform which enables its users to share their ideas, interest, likes, content, opinion, views and allows people to interact, collaborate and build community. In the past years it was a source of medium for people to communicate with their loved ones who lives far away from them but with the passage of time social media has become the trend among the business to promote their product or services. It provides vast opportunities especially in promoting ,you just need to know the right techniques regarding how to use it in the right way.
If you own a restaurant, social media can provide you vast opportunities to invite customers in your restaurant .It works as a mediator between a customer and the business giving the opportunity to advertise, invite ,maintain and retain customers in a best possible way.
First you need to create awareness about your food among peoples and adding social media in your marketing mix can increase awareness about your restaurant. You will get to know that how much customers are engaged and satisfied of your restaurant and for that create a page on any social media website.
Facebook and Instagram are the right platform to start with, create a page on them and think strategically how you can use it well. Upload a cover picture of the best food or dish of your hotel but not just a random click. A great image can sell a thousand meals. Visual effect plays a big role in making or breaking your promotion. Image have to look enticing and eye catching. Hire a professional photographer to do the right job for you and change the cover image from time to time whenever you have new menus or something special to offer and let the facebok users know about yourself that what you can offer to them and let them be your customers.You have to use a lot of photos in your almost every online post because you are in a food business.
Your Facebook page must be the verified one because it makes a great impression on the potential customers as people would know where to look when they type your name in the search tab on the facebook and you would also get to know how many people are subscribing you, following you and have liked your page .You can also make albums and facebook tab pages and to make it more interesting ,make many tabs in order like the first tab representing the photos of food ,second representing deals and menus ,special discounts, facebook map for locating place ,happy hours, like that and the one for the career in which pictures of your employees must be uploaded in a great manner showing appreciation of your staff and you are an established service firm that values firm and has a great customer service staff.
You can also set up different contest like photo contest or any other contest on instagram and facebook, write a post on your fan page that you are going to organize an online upcoming contest and want pictures of them for the upcoming contest to upload on their fan page and the picture should be in their hotel with meals in their hand ,and the pictures with the most likes and comments will win a bumper Prize. This will caught their attention and you will get many customers more than average during that contest period.
Not only this you can also arrange other contest like the person who will share your page with others more will get a chance to win a prize money this will create excitement in them and they will start sharing your page which means social promotion more people will get to know about you. You can also post group offer exclusive deals or discounted deals and ask them to share it with their friends and also to "like" your page and to become a fan of your page too and get a free coupon on that.
Facebook ,twitter helps a lot in promoting any page and lets you target your customers specifically through geographical location, like people who have liked specific pages can see that add.Not only this, one good option is tagging location by letting people know where you are ,this could be a great way to promote your restaurant because it is not limited geographically and it also helps in letting people know about the new places that they haven't visited yet. When someone is at your restaurant they can tag your page and this feature can ultimately help customers to know about your place.
Videos plays an important part in marketing your food and for this very reason,youtube, facebook , Instagram can be of great help. You get a chance to show how your food is made, or an interview with the happy customers and their positive feedback, customer surveys through a video could be a great idea.
Nowadays hashtag is trending very much because it tells you the latest trend. To create an awareness among people about your food and you restaurant, use a hash tag along with your restaurant name. Hashtags are quite common techniques on facebook ,twitter and Instagram for any post or picture to go viral. Just put a delicious picture on instagram along with the hashtag and see if it is trending.
You must have to interact with your customers on a regular basis on social media sites. Regularly update your profile on social networking sites.Let's, for say if you have arranged any theme with the upcoming valentine's day, inform them at least two weeks before that what special you are going to offer at this very occasion.
If some customers are unhappy with you and are complaining, you must have to reply them and let them calm down. Hire or appoint managers or assistant who can do your work on a regular basis by updating profiles ,posts, pictures, menus and make quick response to them by replying them fast about their feedback, complaints or queries .This also creates a great impression on other customers that how good you treat them .
Ask them directly through posting questions about what they want or like most about your restaurant and what they don't like about it .Because social media has a great impact on today's young generation and they love food and want novelty in food.Offer them custom made deals and they would be happy to visit your restaurant.
How to develop a successful menu for the restaurant
Deciding the menu for your restaurant is the most crucial part for the restaurant owners. Menu affects the restaurant business mostly. According to customer’s point of view, menu is a list of steak, burger, soups, desserts etc. Many successful restaurant owners believed that menu plays a vital role in restaurant business,& ITS TRUE! Most companies offer restaurant Menu designing services for restaurants like bistro services.. To create successful menu one should keep the following points in mind:
Research about customers
Customer is the boss. It is necessary for restaurant owners to do research on their target customers. Mostly people like to visit the nearest restaurants or to the restaurant where they saw any speciality (in menu mainly). Sometimes people prefer to go to the famous restaurants. Restaurants get famous by publicity. There are many ways for promotion like restaurant online marketing or if a customer likes some food in any restaurant, they will tell so to their family and friends. It is necessary to know about the customers likes and dislikes. Little research can lead to successful results.
Formulation of successful restaurant menu
Restaurant menu must be written in common language. People like simplicity in restaurant menu. To add creativity, menu must look simple and have attention capturing images. Like many restaurant add pictures of dishes in the menu that looks more appealing. If description of the dishes is added to the menu, it will give good impression like handmade pizza with cheese and fresh toppings !
Order of dishes in the menu
Dishes must be in proper order to get more attention of the customers. Menu must exhibit excellent dining experience for the customer. Menu should start from starters, drinks, salads or soups. The second section must be made according to families which should be comprised of appetizers, burgers, pasta, seafood etc then last section must be of sweet dishes and desserts. If kids speciality is added into the menu, it looks more good and appealing to kids as well. Listing is more important in restaurant menu designing and ordering the food items accordingly. It is in practice these days to place the most expensive item first in your menu card so customer will look at it in a first glance, in this way restaurant may increase their revenue.
Restaurant menu design
First impression that any customer get from menu is the cover design of the menu. For this reason many restaurant owners seeking help from many designing companies. Bistro services is one of those popular companies who is involved in the performance of this task for the restaurants. This company provides complete research on your menu design which appeals the customers most. Many best restaurants take help from these websites for their promotion and excellent menu designing. Images of food should be added in the menu card which shows the real cuisine of your restaurant.
Special menu design for kids
kids menu must be in consideration in order to encourage the families to dine at your restaurant. Kids menu must have some recipes which are liked by kids like nuggets, small chicken cheese burger, or macaroni etc.Since parents want their kids to finish their meal, so kids menu must contain the dishes which contain certain quantity according to kids.
Price war with competitors
Instead of having price war with competitors, restaurant owners must believe on quality and reasonable pricing policy to earn from their valuable customers. There must be a check on the market price on the same food items, as this will save some revenue.
Online menu design
Online restaurant websites are quite famous nowadays. Most of the people like to shop online as it saves money and time. For this reason some companies are designing restaurant websites. where customer can get all the information about the restaurant and their food items. Bistroservices.com also providing restaurant website design services,which the restaurant owners or managers find very convinient.
Employee motivation in Restaurants
Employee motivation in any business is necessary for employee retention and to reduce the turnover rates but in the hospitality industry like restaurants, the turnover rates are extremely high because the people who mostly work in the fast -food restaurants, often choose this employment as short-term employment while they pursue education or other employment.The managers and owners in this industry choose different motivation factors to reduce the turnover rates and to produce the higher quality and more productive work results. Motivating your employees is not easy , but is extremely important .No single method work for every employee because every employee is different
It is said that "To win the marketplace you must first win in the workplace"
Salary and wages
To retain your good employees in the industry. the first thing you should do is to observe your employees to learn about what thing motivates them.Well the most obvious reason that any front line employee would leave the restaurant will be the wage as restaurant front line employees mostly get low wages.
Deliver regular performance review of all the employees. Provide constructive feedback and encourage employees to continue to work with passion and tell them that if they continue to work with enthusiasm, then after six to seven month they can expect that their salary will increase.
Career advancement or growth
The second reason which can lead to motivate the employees could be promotion and growth in the organization and in the restaurant you can do it by observing the skills of the employees and by assigning them extra task and keep motivating them.As employees complete extra tasks and you may find that worker as a beneficial for the restaurant, you can recognize this extra task and can promote him.
Hierarchy in any organization is necessary because that shows that your company is structured.Titles help employees feel successful as they advance up the ladder of hierarchy in the restaurants. Observe your employees carefully that which employee has potential, skills and enterprising attitudes and if you find that right person, promote them into management position.
Good working condition and hours
Good working condition and working hours also plays an important role in motivating employees as you see the employees which you hire in your restaurant can be of different age. Some may be full time students and part time hospitality workers and their focus would be school, not organization.In other words the employees in the restaurant are diverse in nature ,household wives are also included in this ,so your job is to observe who is good when he performs the job in part time or full time.You can provide good working condition by proving flexible hours so that the employees can stay longer .
You can motivate your employees by developing an open dialogue policy between employees and management. Encourage employees to share their ideas as to how to improve services ,their goals, and both negative and positive feedback of your restaurant and how to improve them.When you listen to your employees ideas and give importance to their feedback, employees will feel valued that their ideas are encouraged and this will create as a sense of belongingness in them as a result, they will be motivated and will perform high quality work.
"when people are financially invested, they want a return. When people are emotionally invested, they want to contribute"
One more method can be when employees face any problem or issue during work that they think can't be solved by them and ask you to help them.You should respond to their problems and issues.Empathetic environment in any organization is necessary and a key to success,they are more likely to trust the management and will feel like a valued part of the company.
Recognition also plays an important part in the motivation factor, if any employee has earned you more customers than the other with his good servic,e you can institute an incentive such as naming an employee of the month. Each month the management should select an employee who shows exceptional work or energetic work habits. Hang the photograph of the employee in the prominent position or provide him a paid day of and use different kinds of recognition methods.
Interesting work also plays an important part in motivating employees, when you are hiring someone for the job, ask him about his interest that what kind of work he would like to do the most.When your employee is performing his work, observe him by giving him different kinds of work and if he do one work better than the other, then give them his favorite duty.
Job security also plays an important part of motivation because a if person feels secure in his work, he will be more likely to do and trust his management .If your employee wants leave for 2 days, then you should provide him leave or help him in his difficult situation.Sympatric help with personal problems will also help him in keeping motivation.
Intrinsic or extrinsic reward also plays an important part in keeping your employees motivated .Extrinsic rewards are usually tangible given by managers to his workers such as raises,bonuses,benefits etc.Intrinsic rewards are internal rewards like recognition of work, appreciation.It is up to you to decide which reward would motivate different employees.
How to turn around a restaurant successfully
Restaurant is an important place where people come to spend their valuable time with or without their families. If someone had good time in your restaurant then they will tell about it to their friends, relatives etc so that will be your restaurant marketing strategy too. Consider if your restaurant is not working in same way like before or when it was newly established, you had little returns, you had less customers than before, so it means that you have to turn around your restaurant. So, in order to revitalize your restaurant you have to figure out where is the problem in your restaurant.
Turn around your restaurant design
It’s good to have the consent of your customers about the restaurant design to turn around your restaurant accordingly. Design of the restaurant have its own importance. Restaurant looks good when its exterior and interior design is good. People like to go to that place which inspire them. Before making any change, know your customer’s choice first. There are so many designs for interior and exterior. Restaurant owners mostly hires some exterior and interior designers for their restaurant designing.
Turn around your Menu design and menu printing
Menu is another important thing which tells the customer about the restaurant food items and speciality. Menu printing is also very important because If something appeals you, you automatically attract towards it. Same is true in case of menu printing because it is the cover. Customer will think that if the cover is beautiful that means the food items are also delicious. Food items are listed in menu with food pictures gives amazing feeling to the customers and they will see what they will have after ordering that food.
Turn around the service of the restaurant
Service of the restaurant gives awesome feeling to the customers if the services are superb. In restaurant services, you can consider waiter servicers, chef services, welcome and goodbyes the most important services of your restaurant. A smile when the customer enters into your restaurant can make the day of the customer. Soft music can comfy the customer and make them feel relaxed. Clean tables, spoons, forks, napkins show them that you care about the customer and their hygiene. People of 21st century are more concerned about their health than ever before because of the new disease which caused by unhygienic food which is served on the restaurants.
Turn around the restaurant marketing
Marketing also plays important role in turning the business of the restaurant. Marketing tells the restaurant about your restaurant and about your restaurant vision and offers. If your marketing is good, you’ll get customers but if you have no any marketing campaign about your restaurant, one day or another you will lose your customers because other restaurant owners will earn your customers on the basis of their marketing campaign. Marketing can be done in various ways. Like you can paste the pamphlet of your restaurant to the well crowded places.Another marketing is online marketing and many restaurants are into it and earning through it. Restaurant online marketing is quite better technique as it requires less time and money to tell everyone about your restaurant. It can make your restaurant so successful that it can be a word of mouth for everyone. Restaurant online marketing is easy if you will hire the services of any restaurant for online marketing.You will be known to most of the people who uses internet or social media sites. For this ,many companies are working hard and one of those companies is bistroservices.com.Itvarious services for the restaurant owners like restaurant online marketing, restaurant consulting, restaurant website developers services etc.
Restaurant professional web design
There is trend nowadays that people would like to visit the restaurant website and like to place their order up there to save their time and money. Many restaurant owners are getting the services of some companies to built their interactive websites.Websites are also very important tool nowadays to get the attention of people those who spend most of their time on internet. Its also good for you to have one website for your restaurant as it helps your business to grow more and more but for that you must have to hire some skillful web developer. There are so many web developers on the internet available but some specific web developer who only work for restaurant websites can give you much better website than those who built it first time. Bistroservices.com is specially working for the restaurants and help their owners to built their website. They provide special restaurant web design portfolio, restaurant menu printing, restaurant menu design, restaurant online marketing and restaurant consulting and so many other services.
Best way to develop a menu for the restaurant
Menu which earns customers for your restaurant is considered as a best menu for your restaurant but how you will know about that. The answer is easy, you have to pay serious attention towards menu designing because it plays vital role in your restaurant business.After menu designing menu items are important in restaurant business means it needs a little research on your customer’s choice about food and you should offer that food according to your customer’s choice.To make a perfect menu for you restaurant you must consider the following points
To capture the attention of customers, menu must look interesting. There are hundreds of menu designs which are designed by well known graphic designers.Many restaurants hire some companies which specifically works for restaurants like bistroservices.com here you can get your menu design easily with experienced and skillful graphic designers. If you want to motivate your customer to check your speciality, you may ask to highlight that food item. Restaurant website design services are also in a trend as many restaurant owners want to have their website where customer can easily order their favourite food items.
Food items on Menu
Food list must be prioritized. Food is the main item of your restaurant upon which your business stand.You must place the most important dishes of your restaurant on the top where customer read first and category 2 dishes will comes second and category 3 dishes comes after. Categorization is important according to their price and to let the customer know about the importance of the dishes.Menu must looks tempting and must have pictures of dishes.
Pricing of food in the menu list
This area need your research. Must research on some successful competitors that how they are offering cheap food items. Price mostly matters alot when customer consider to order something. To motivate your customers, you must offer them your special food as a try.If customer like your trial food, item they would like to order it. Many companies are offering restaurant consulting services, so don’t need to take burden on you and must consult with them about pricing, menu designing and so on.
How to improve Financial Performance Of your restaurant?
The main activity of any organization is to improve its financial graphs. A restaurant is easy to open but the main task is to make it profitable. A restaurant business is highly risky and difficult to manage. The competition is very high in hospitality industry and it is very crucial for restaurant to dominate in the industry. The new trends and techniques are introduced and the hospitality industry is moving towards highly modern and creative business.
The economic performance of a restaurant has also a very significant impact on its brand name. If a restaurant has higher profit and income, it will flourish and grow easily and can compete in this race. The more the return and income,more will be the opportunities to make advancements in the hotel.
A famous business quote:
“If you can't measure it, you can't manage it!
It is very important for a restaurant to increase profit as the competition is highly intense. There are different tips and techniques to improve the financial performance of your restaurant. With the help of different strategies, the economies of scales can be achieved. Moreover, the revenue can be maximized through increased sales and by providing up to the mark services. Many times the restaurant owners exert too much force to improve business performance but they can’t do so. The reason is that the strategies are not implemented correctly or there may be lack of planning.
The financial performance is the root of any restaurant. All the activities done in a restaurant are ultimately influencing its profit. The profit generation is the milestone of the business. The financial outcomes can be improved through better financial, business management and marketing strategies.
Sometimes it happens that a restaurant had lot of income but when they have to invest it, there comes mismanagement. So the resources should be managed and utilized wisely. The expenses should be monitored. The top priority of a restaurant owner is to maximize income and minimize expenses. The cost reduction is very important perspective of a business. The cost cutting techniques might be used to reduce the expenses.
Warren Buffett Said:
“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.”
The cost can be controlled by:
Managing low inventory cost
Proper labour management
Reducing operating expenses
Increasing orders and bookings through website
Managing Food Cost etc
The financial operation is the core activity of a restaurant because the financial performance of past and present is the indicator of future. The sales are forecasted on the basis of historical financial data. If all the financial operations are managed and controlled properly, it will help tomorrow. All the data should be recorded properly and will help to predict the business in future. If it is better than your competitors, it will help you in making your own distinction and raise your success graph. It is the most concerning issue of hospitality industry. RALPH MARSTON SAID:
" Don’t lower your expectation to meet your performance
Raise your level of performance to meet your expectation
Expect the best and then do what is necessary to make it a reality."
How to design restaurant menu?
Why a menu is important for a restaurant?
It is a huge challenge to design menu for your restaurant. A menu of a restaurant may prove as a key to success for the hotel business. The menu is the core tangible asset of a restaurant which provides all the information regarding food items, dishes and their prices. A menu is a best communication channel in a restaurant, as it shows which food items are available in the restaurant.
Many times a menu shows the attractive colours and appetizing images which make customers curious about the food and they want to taste it. A perfect menu may help restaurant in marketing activities. A menu depicts what restaurant has for its customer’s i.e dishes, items, offers, discounts etc. A menu is a core element as it is the basis of all the food operations. It also gives instruction to restaurant staff about the material equipment and skills needed to maintain the availability of the food. The good image of a restaurant is created through its well designed menu.
Gayle King said:
“I have an impressionable palate. A well worded menu or beautifully presented dish excites me. I get a great deal of pleasure just thinking about food.”
Hence a perfect menu meant a lot to every person who comes to your restaurant. So make your menu smart and appetizing. As customers always starts with a menu, when they are in your restaurant.If it is colourful, it will appeal the customers.
We may say that a menu is catalogue or a card which shows all the offerings of your restaurant. We may say that menu is not the product of a restaurant but it tells the story of the product line of the restaurant. The menu defines the food items with its prices which a customer wants.
A good menu creates positive image before a guest select dishes and go for an order. Every restaurant has a theme, so the menu should always be designed according to that theme. If a restaurant has a vibrant look, then menu should be of bright colours because bright colours always show energy, excitement and happiness. Whereas if a restaurant doesn't have a vibrant look and interior, it should go with menu having soft and light colours as they show care, harmony, peace and calmness. Some restaurants have over details which has a negative impact on customers. A menu should look pretty and provide only useful details to customers.
Joe Bastianich has said:
“The menu should be part of entertainment part of the dining experience. It’s kind of like reading “Playbill” when you go to the theatre. It should be alluring and interactive document. Does it have burn marks on it from the candle? If you ever get a greasy menu with food stains on it, it’s time to run like hell. “
The well designed menu helps to retain customers. The loyal customers visit your restaurant often. The cost and expenses can easily be known to the restaurant staff through a menu. You can also publish your menu on your website to increase traffic. People want to view menu before going to a restaurant. An online menu provides all the information about the available dishes in a restaurant. Make different designs for your menus and pick the best one.
There are some recommendations to design a menu:
Use colours that match the restaurant theme
Make specific categories of food items
Classify food in the related categories
Divide page and do menu engineering
Placement of dishes with low and high prices
Mix the low and high prices items
Don’t make crammed menu
Use appetizing images
Use words that makes the food delicious in customer’s mind
Highlight offers, discounts, birthday or holiday packages etc
Use arrows, bullets, boxes etc
Common exterior design and facilities mistakes in restaurant which should be avoided
Well it should be kept in mind while designing your restaurant that the overall impression that a person gets from a place is the first thing he ever notices about the restaurant and that is the external view of the place. The goal of any restaurants exterior design should be to communicate what your restaurant have to offer on the outside of your building so it should be well communicated because people on the street or sidewalk will develop brand recognition and expectation according to the exterior design of our restaurant.Here are some of the common exterior design mistakes and how it should be properly done and avoided.
Some restaurant just don't capitalize much on a great location with signage which is the most important part of the restaurant's marketing because your restaurant's signs are the first thing people will see when they pass by or come to your restaurant. It should be visible all the time day or night and should be unique and easily identified.
Some restaurants don't give much space for the parking area because of which the customers have to park their cars far away and that becomes the reason they stop coming to that restaurant. Your parking lot should be clearly made for your customers. If you are open after sunset, your parking area should be fully illuminated to keep customers safe at night.
colors also play an important role in the exterior design of your restaurant, bright, colorful tones are often indicative of quick service establishments. They are visible and recognizable from a distance. And are enough to recognize.So it is wise that your restaurant should present a fairly consistent theme in all of its design.
If you have no board of menu outside or if you are leaving an old, tired, faded menus outside, they are reflecting the concept.If people are looking at the outside menu of your restaurant, it's because they are unfamiliar of your restaurant and want to know about their favorites food and prices.So it is better to hang a clean ,updated menu outside to bring new customers into your restaurant.
It's all about exteriors
Mostly restaurants just build a big plain buildings which really don't attract any customer as they only give an office look to your restaurant. But the restaurant's which spend more on the exteriors definitely gets more customers. It is always better to beautify your building. .A fresh coat of paint, fresh grass, clean windows, light bulbs and so on, make a huge difference in what potential customers perceive of your restaurant.
Not only this, you should also make landscaping area very attractive, like the plant, rocks and other decoration in your landscaping should match your restaurant concept.These little things have a lot of importance in them so care for these things when making decisions about your restaurant.
Restaurant name and location
Proper place selection also plays an important role in getting customers. So choose your location carefully. If you have opened a big restaurant with huge opening but the place is far away from the city how can you expect the customers to get in? Similarly if your restaurant name doesn't specify or convey its message through name ,the customers wouldn't know about your restaurant.
The restaurant which provide outside dining usually gets more customers than the restaurant which don't because offering an outdoor eating area will attract customers, especially when the weather is nice.Different people have different minds, so if you choose to provide outside dining area with outdoor table, seating and umbrellas or screen for shade,it is definitely going to attract more customers because they will be able to enjoy more through the ambiance.
Unsightly service areas available to customer
Some restaurant's usually lose their customers because they are too lazy to clean garbage or their garbage is seen by their customers.Make sure this is always hidden. Place trashcan in the discreet location just outside your front door so customers can dispose off their garbage.
These were the ideas which should be taken care off when making a decision about your exterior design of your restaurant.
Common restaurant interior design mistakes which should be avoided
If you have a restaurant which is providing excellent quality food and service to its customers what you could possibly provide to your customers.The great interior design and facilities also affects the customers If they have ever stopped coming into your restaurant and prefer for home delivery in spite of the fact that you provide them excellent food and service then it's time to think about your interior design and facilities because it's your responsibility to add elements to your restaurant for making it more luxurious and comfortable.
Here are some of the common restaurant interior designing mistakes which makes their luxurious restaurant from elegant to unpleasant.
Well there are many seating options that are available in the well decorated restaurants but some restaurants don't think about it much and forget to invest on the most essential part of the restaurant which is sitting arrangement. Depending on the theme of your restaurant,sitting arrangement can be decided, that has a vat choice.
Your restaurant floor matters a lot in the restaurant. Now it depends on the owner that what kind of marbles he is putting on the floor or what kind of carpets they are choosing.It is best for restaurants not to put any carpet on the floor as they diminish the luxury factor in your restaurant. Even if you choosing to put a carpet on your floor, then choose to pick a carpet that is quiet and mute and going along with the rest of you business motif.Train your staff to clean the carpet twice a day otherwise choose to put tiles or marbles on your floor.
Inadequate lightning, music and atmosphere
Too much or too less lightening can scare a customer.It should be soft enough that your customer can easily read menu and other reading materials and should complete your atmosphere and it should not be too harsh. Try to make sure that the lamp fixture is attractive and clean and is properly fixed. Soft, ambient lighting throughout your restaurant will add elegance to your restaurant.
Same like this, the noise in the restaurants should not be so loud that customers can't hear the voice of their next partners and have to talk in the loud voices as they are shouting.
The atmosphere should be clean, of course its sweltering in the kitchen and your wait staff is generating a lot of heat bustling around the table. But people never like to keep their coat on for dinner. Living room temperature is best for a restaurant seating section.
Proper Decor and plants
The design and decor of your restaurant should match the scene of your restaurant .By keeping your decor minimum, will add sophistication to your restaurant because by adding too much decor in your restaurant's wall will make your restaurant to look like a thrift shop. So limit what you hang on the walls and place on the shelves. And if you have put artificial or real plant in your restaurant, make sure to clean them on a regular basis because the last thing your customer would want to look up and see is a fake tree with dust looming over them.
These are the common mistakes that are done by restaurant's management so it is advised not to decorate your restaurant all by yourself but consult some professional interior designer.
Mistakes to avoid when designing restaurant's menu
Restaurant's menu are the vital marketing tools for any restaurant's because they advertise what the restaurant has to offer and are the first thing that customer notices about the restaurant even if a customer has not visited your restaurant and someone has handed over you menu to him.It will create in him some kind of excitement to visit your restaurant if the menu is nice and well presented. It is said that "first impression is the last impression". So it is better when you are about to start a restaurant you should also spend some money on designing a well defined menu, its design, layout, color palette, type selection ,treatment and even paper selection because menu creates certain level of expectations in guests about your food, beverage and atmosphere as menu visually appeal to guests and draw their attention to specific items and if what was promised on the menu appears to be true, you will create not only a loyal and guarantee return visit but also build a relationship and a guest experience.
But sadly, not every restaurant is aware of this delegate thing and do a lot of mistakes when designing a menu and don't do enough research in this particular area due to which they fail to invite more customers. These are the common mistakes which should be avoided when designing a restaurant menu.
Don't add too many or fewer dishes
when you are designing your restaurant's menu, don't add too many items of food in list as it overwhelm and confuse the customers because they become unable to decide which food to eat at one time and which one next time moreover it will cost you a huge inventory and maybe you also lose some raw food due to large food of list and food quality also suffer due to the super size menu. And don't list the items which are not regularly available as it will disappoint them that you advertise items which are not available. Kitchen staff also become unable to gain experience of preparing a reasonable number of dishes and can't give his undivided attention to the specific number of list.
Likewise, don't add fewer number of dishes in the menu as it bores the customer as when they come back again because there will be nothing new in the dishes except for the fewer items and your restaurant will be unable to attract a sufficiently large customer base. You should add at least twenty items on your menu for consistency .
Not taking full advantage of the menu
Graphics plays an important role in the menu designing process but many restaurant fails to realize its importance so it is better that when you are designing your menu based on your restaurant you should know that it will show your restaurant brand and its image ,so get advantage of putting picture, using your restaurant logo ,providing its phone number and address at the front page will be very much helpful for customers to recognize its place also add necessary information if there is any regarding memberships and discounts and if you are updating your menu then update it on the website as well and use the some font which you have used in all the menu.
Don't forget to update
Update your menu regularly because everything changes with time so your menu should be. If your manager has changed overtime but your menu hasn't then it's definitely a shame because price fluctuate overtime to ensure that you are not losing your margin overtime even if your dish hasn't changed over time, your prices need to be regularly updated to reflect market value. And at least twice a year menu prices should be evaluated because if menu price don't increase in tandem ,restaurant lose their margin and if some dish is not doing well then it's wise to replace it with something new and better. And every item on your menu should be popular and change with time by updating seasonal dishes. In fact a line extension should be considered for the most popular dishes. Moreover it is better to avoid handwritten changes on the menu as digital printing allows for quick and inexpensive menu updates so it is better to reprint when making pricing changes or discontinuing items.
After all size matters
The font size of your menu shouldn't be too small that it becomes unable to read what has been written even if you have many dishes you should use little more pages rather than trying to adjust all menus in one page or if you want to do anything better then made a little menu book . because adjusting all menu list in one page will bore the reader creating a bad impression about your restaurant. Not only this carefully decide the size of your menu it shouldn't be too large that customers feel awkward when they hold it nor too small that it becomes unable to read.
Adjustment of prize
It should be taken into account that pricing the items should not be done in the ascending order because customers will order based on price not on the food preference same goes with the placement of food placement because many restaurants don't give much importance to the food placement so the best areas of your menu should be covered with the food items which you want to sell to the customers.
When making menu item list it is much better to add a couple of spaces after a menu item then the prizes .Restaurants that write the menu items on the left and prizes on the far right, connecting them with the dots reveal a lack of sophistication. This type of layout also encourages guests to look down the right hand side of the menu and select their food based on price.
Don't forgot to mention the specialty item
One more common mistake that are often made in restaurant menu is that they forgot to add the specialty item which a restaurant has to offer which offers nothing new to the restaurant and making it less competitive because if you are offering the same things in the restaurant which your competitor is offering than the customers will go for prize rather than for item so always mention the specialty item of your restaurant making your restaurant more special through its menu.
Menu should be designed by professional
Menu descriptions should be well researched and should be written by the professional copywriter with the assistance of the chef rather than by the chef itself because the menu is the most important piece of marketing collateral that you have because every single person who comes into your restaurant uses it.The restaurant most important sales tool so make sure it is professionally written because the cost of hiring a copywriter is minimal amount of money compared to the boost you will see to your profits from a well written menu. The way menu items are worded can have a completely different appeal and send a different message.Bistroservice.com is also providing the restaurant menu making consultancy so if you want help in designing menu you should visit this site.
Creative Strategies for Restaurants
A restaurant is a place where people go and eat their favourite meal. People always want to have a delicious meal with peaceful atmosphere. A restaurant business may become easy to run when people themselves go and they desire to go to a hotel. The hotel owner want to capture more and more customers through different marketing tactics.
Here are some marketing strategies for your restaurant:
The easiest way to make your hotel known to everyone is through PUBLIC RELATIONS. It may be known as advertising for which you don’t need to pay. When a restaurant has well developed public and media relations, it will acquire good reputation and publicity.
Happy Masina had said:
"Reputation matters because your behind is always behind you."
To create a good brand name you have to make unique stories of your restaurant for media as it is always looking forward for news. Sometimes it is not always easy to have a good press release, however there are many tips to make your restaurant news a good one. You may sponsor any event like charity or sports etc.
DEVELOP A WEBSITE:
For every restaurant, it is very important to have a website as internet is the most utilizing source of communication. Your web presence is the main channel through which marketing could become very easy. Most of the people when decide to eat outside, go to visit their website first. A good website attract more people to come to your restaurant. A perfect website should have:
- Restaurant address
- Contact number
- Fax number,
- Facebook address
- Special offer
- Restaurant timings
- Tempting food images etc
You can make your website colourful by adding different pictures like restaurant images and appealing food pictures. Moreover a good website is one which is mobile & user friendly.
The menu of a restaurant is the best advertising tool for a restaurant. A dull and obsolete menu creates a very bad image of the restaurant. It will hurt your reputation too. Make sure your menu is colourful, luscious, fresh and neat. The menu provides information about food and its prices, so there should be clarity in it.
Sometimes the restaurants are providing take away or free delivery offers but it is not advertised properly which means you are not earning that much from these services. Advertise these services through pamphlets, brochures, flyers etc.
The best thing to become socialize is to arrange events like art exhibitions, charity programmes, concerts, competitions (cooking or baking competitions) or sports events. It will bring public to come to your place.
Green marketing is the modern concept which is being practiced by lot of brands. You can add it in your restaurant business. It will help you in building a prestigious name of your restaurant.
Nowadays restaurants are engaged in sending their upcoming offerings via e-mails and text messages. It is the best way to inform your potential customers about the latest deals. It will also help you to create an online buzz.
SOCIAL MEDIA MARKETING
Sean Gardner had said:
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”
Social media marketing is a good way to create awareness of your restaurant. There are different social media platforms. The famous one is the FACEBOOK. It will help you to connect with your customers. The hash tag trend is at its peak. People visit a restaurant and post it on facebook. Create your restaurant facebook page, it will help you in getting ratings and likes.Try to make your customers happy because the social media is a direct platform on which they can make or break your restaurant brand name.
Jeff Bezos had said:
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Moreover you can also use Twitter, Instagram, Whatsapp etc.
You can get customers feedback from online reviews or by taking comments. It will provide you some suggestions to make your services and meal better.
Scott Cook had said:
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
These are some strategies that can make your restaurant successful.
Initial steps to develop a menu
To make the menu of your restaurant, you should know what is the proper way to make a menu. For menu development, you can consider menu engineering. Menu engineering is analysis on menu development. If you are good in menu development, it means you are good in restaurant business. Your approach to menu development must have a plan in which you create and maintain the brand which is specifically support your menu. Your menu must tell your brand and it must be your brand identity. You can also use daily menu or daily specials.Quality and quantity is another important thing which leaves impact on your business.Menu positioning is of very importance, if you place food and pictures on the menu in right place then you will get more profit on your menu just by little positioning your dishes.According to colour logic people draw their attention to the bright colour quickly.
There must be performance categorization of the menu items.The items which are popular in people must categorized differently and with different pricing policy. Always keep the best dish of your restaurant which is the speciality of your restaurant. Speciality always give advantage to your restaurant. Creativity is also needed in menu designing. If you see menu closely, you can see there are various categories in the menu in which dishes are categorized.Menu food items also need some explanation if you will add some description to your menu food item it will gives you more better response. Description in your menu can be placed like ‘’ Juicy beef burger with melted cheese and topped with fresh tomato and lettuce’’. Description can bring life to your menu.You can add flavours, textures, cooking methods, shape and size and cooking action in your menu. You can write zesty, tangy, salty in describing the flavour, roasted, fried, caramelization in cooking methods, soft, crispy, chewy in textures, chopped, julienne, minced in shape and size, drizzled, shaved, stuffed in cooking action.
People are driven by pleasure and the food which gives them pleasure is considered best food according to people. According to studies, brain and body together gives pleasure to people. Speciality menu must look different because of special dishes which you offer. Mostly people like to specially dine out for birthdays, anniversaries, special occasions, new year etc. You can design your menu according to these special occasions and you will get great response. Many companies seeks the help of some companies for menu designing.Bistro services is a website which will give the services of menu designing to restaurant owners.They are also offering services like restaurant menu printing services, restaurant website design services, restaurant consulting services, restaurant online marketing services, restaurant web design services etc.
Promotion on Facebook
Nowadays, social media is getting a trend and the fastest growing among them is Facebook. So if you promote your restaurant or product on facebook, it can result in great profitability. Every person from young to old uses facebook. And it can turn out to be a great tool to communicate with them. Facebook promotional campaign that work and attract attention do so because they are funny ,lighthearted, visually compelling and designed for easy sharing.
The cost of advertising on facebook is really low. You can create a free page on facebook and if you want to boost your fan following, you have to pay a little amount for that, otherwise it is totally free. And who doesn't want something for free specially when it will turn out to be in a huge profit for you? In case of a restaurant, they become easily become over promotional, but the best facebook ideas find the right mix of humor, information, customer service and special offers. Facebook pages can engage customer, target advertising prospects, build a strong internet presence, enable easy social sharing on the restaurant's regular website and provide a useful forum for sampling public opinion and offers customers a place to complain, praise and communicate.
Facebook marketing best practices include posting your menu on facebook and ensuring that you are talking to local people. Using geo targeting, social-ad targeting and local email lists for your posts, ensure that you reach your audience. Tailor your message to target audience. Identify your concept and niche for people who might not know much about your restaurant, but do it sufficiently. Interact with customers, offer timely posts and make sure that customers can find your restaurant using facebook search tools.
The advantage can also be that you can talk to your customers and interact with them directly. In this way you will be able to know that what are the needs of the customers and what changes do you need to bring in your restaurant.You are there to provide to your costumers so through facebook you can get a good idea about what they want. They will love it when they will get a quick response through facebook.Take an example: a multinational chain opens up in US, despite all their research, they don't have full idea about what the people want so what happens? what happens is that they enter the world of facebook and start interacting with people about their wants and needs and likes and dislikes and they ask people about their feedback. People who have tried them give them their feedback and others tell them what they want .At the end what happens is that people love them and their sales start increasing and unlimited profitability all because they chose a platform like facebook to interact with their customers.
With the help of facebook it gets really easy to penetrate in the market.Your brand gets visibility in the market and the costumers starts to know about you. Facebook is a great platform for you to create awareness among the customers and let them know about you. People are eager to find new places to go out to and if you want them to come to you let them know that you exist through facebook. If you are attracting them in the right way, everyone who comes to facebook and sees you there will definitely come to you.
Keeping a customer's back and knowing what they want is really important. What other platform can provide you this facility to that other than facebook? If a customer knows that even if you couldn't get up to their hopes for the first time but by their feedback on facebook you will provide them what they want next time.
The marketing costs decrease by using facebook as a promotional tool. If you don't have a big marketing budget, facebook is your platform.The cost is really low if you are using facebook as a promotional tool. People all around the world use facebook and if you are using it as a promotional tool, you get promotion not only in your own boundaries but all over the world. Restaurants need customers from everywhere and whoever seeks good food.We have a platform which can give us free advertising opportunities then why not avail it? You should use facebook as a promotional tool because it can help you increase customer’s insight and let you know what's going in people's mind about you and what you should do to get in their good books.Not only that, you have to keep the good impression even after that. Interact with the customers and tell them about your new promotions and what new things you are introducing and also keep getting their feedbacks after that, so that you can provide the best quality every time.
Using facebook in the right way, you can multiply your profitability within no time. If this promotional tool is used only and there is no use of any other promotional, tool even then the profitability can be increased.
You can use humor, visuals and behind the scenes information even if it's not 100 percent flattering. It will create a great impact on the audience. You can use other promotional marketing ideas like memes, soft sell ideas and photos of food, facebook is just a great tool for telling people how great your food is, instead of writing thousand words about your food. Just put a picture of your food with putting great effects of visual. You can also encourage your customers to share photos and generate interest in your restaurant.
You can also use other social media websites but the benefit of facebook is that it reaches most people.
Build A Brand For Your Restaurant
In modern era due to globalization, the boundaries are shrinking due to which there is intense competition in hospitality industry. There is a very tough competition in restaurants due to increasing trends in tourism. There are many challenges for every restaurant to get success and fame in recent years. The hotels are struggling to seek a high position in the hospitality industry.
Restaurant is a very well known business today. The people come to restaurant not only for good food but they also want some good experiences. They want to have classy experiences through which they can align their interests and passions. It is very important for every restaurant owner to think outside box. A good interior, elegant furniture and yummy food is worthless without a brand name. People choose the famous place to go for lunch in the town.
What is a brand?
“Brand is the unique name, identity, logo or a sign of a product or a company.”
To make your restaurant distinguished from other restaurants, you have to develop a brand for your restaurant. It is very complex process because there are many valuable aspects which are associated with a hotel brand, such as restaurant image, price, food and service quality, and restaurant success and recognition and customer loyalty. Every restaurant need good reputation which can be brought through an excellent brand name.
Jeff Bezos have said:
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
There are following things which you have to keep in mind while building your brand:
- Mission and vision of the business
- Goals of the business
- Policies of the restaurant
- Target customer
- Pricing strategy
- Position of your restaurant in the market
- Theme of the restaurant
A brand places a restaurant separate from its rivals and builds a corporate personality. It provides visual and emotional cues to customers when it does well. A well-built hotel brand expands across all divisions of the business, from the interior to the marketing designs. By creating a brand and using it to his benefit may give a restaurant a competitive edge.
There are some suggestions which will help you while creating a restaurant brand:
- A brand is a communication tool so try to make a simple one.
- A simple and easy name can be easy to remember.
- A brand name should reflect the good image of the restaurant with modern and fresh vibes.
- A good brand name is the one which automatically create a positive perception in customer’s mind.
- A brand name may give the overall experience of a place.
- Make a creative logo and sign.
- You may develop a slogan or tag lines for your restaurant brand.
- Try to use the colours that matches with the theme of the restaurant.
Now brand flag is becoming an essential element for setting up a hotel business. So you have to monitor how branding affects profits and performance of hotels and restaurants. By creating a set of guarantees to clients, a brand name makes a distinguished identity in hospitality business where functional features of the goods are not significantly distinguished. The fame of the restaurants and hotel organizations allow these businesses to perform better in distinguishing their brand and encouraging their services. Successful branding creates loyalty, customer satisfaction and perceived high quality.
In order to create a position in the hotel industry, an excellent brand name has to be designed through which customers are attracted and motivated. A perfect brand name and a well functioning hotel both can contribute to customer satisfaction. It will also help in creating and maintaining hotel recognition. From past few years, a brand image of hotel is one of the only thing that a hotel owner or its employees can control which affect customer’s decision-making.
Customer Loyalty Towards Restaurant
The hotel industry is one of the major sectors of any economy. It is becoming popular globally and gaining too much attention. The hospitality industry is now the most profitable industry in the business world. As there are lots of restaurants and food chains which are serving customers with variety of food and drinks,the competition among restaurants is very high.It is more challenging when we talk about services because the services are to be marketed very precisely.
It is the period of globalization and electronic print media and internet is highly advanced due to which the world is becoming a global village. Therefore the lifestyle, habits, fashion, taste and preferences are also becoming similar all over the world.There are lot of multinational food chains serving around the world. The main focus of these restaurants is to make customers happy and satisfied.
Heather Williams has said:
“Revolve your world around the customer and more customers will revolve around you.”
Customers are the key element of every business because if you have no customer it means you have zero business, same is in case of restaurants. Now a days people seek to have a healthy food and a fresh atmosphere in a restaurant at low price. Moreover ,there is intense competition and lot of restaurants are open in every town.. Ever hotel is struggling to attract, increase and retain their customers. The perception and feedback of customers play vital role in a restaurant success. When customers come to a restaurant and have a good response with quality food and best atmosphere, they will have a very good experience and become happy. If a customer is delighted to visit your restaurant, he will besatisfied and the chances of revisit increases. Customer loyalty for restaurant can be defined as
“An indefinite number of repeat visits to the same restaurant over a particular period of time”
It is very crucial for restaurants to create loyal customers.If customer loyalty is increased it will also increase profitability. Moreover it is far more difficult to capture new customers than to retain the old ones.
There are different factors that increase customer loyalty:
- Neat and clean atmosphere
- Quality Of food
- Service quality
- Customer Satisfaction
- Image of restaurant
- Brand name
- Low price
- Good Word of mouth
- Differentiated products
- Responsiveness of staff etc.
A restaurant with fresh and calm atmosphere will please the people who enter the restaurant. The first impression is the last impression, so a neat and clean environment will have attract people to come and sit and have some food. The next most important thing is quality of food , if you have a beautiful interior but the quality or taste of your meal is not up to the mark, it will create a negative perception in customer’s mind and they will not be willing to come again.
If the hotel employees are welcoming and responsive the customer feels comfortable. The smiley and friendly staff is the vital asset of a restaurant. The quality of services they provide matters a lot to make customers satisfied. If you have a great brand name it will help you a lot because you don’t need to do lot of struggle. People are aware of your name and they obviously feel good when the go to a famous place or a multinational huge brand like McDonald's or Marriott Int. They have a well established name and market due to which they are successful. Moreover bring some differentiation in the food products; it will attract people to come to your place. Try something new and different.
It is very challenging to meet the expectations of the customers. Once you have attract people towards your restaurant, then the only thing is to retain them. You can only retain those customers which are happy and satisfied from your restaurant’s food and services.
Michael LeBoeuf had said:
‘A satisfied customer is the best business strategy of all.’
The customer happiness and customer satisfaction is very important to retain customers. When you retain your customers, you can easily achieve customer loyalty.
Jeffrey Gitomer had said:
“You don't earn loyalty in a day. You earn loyalty day-by-day.”
Online Reputation Management for Restaurants
“Online reputation management is the process of controlling, monitoring, improving and making better restaurant name and good position on internet.”
In hospitality industry, reputation makes or breaks a restaurant business. Internet is the biggest medium of communication and online reputation is significant for every business. The internet trend and online business activities are increasing. Everyone search on Google and other search engines to get information and latest news of the business. So it is very important to manage online appearance and online reputation of businesses.
Warren Buffet had said:
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
In case of restaurant business, 80% customers visit restaurant website or search it on Google before going for lunch or dinner. It is very important to delete or hide negative material from these forums and place positive and useful material on the top. A customer may feel reluctant if he or she read any comment or review about restaurant on internet that is negative. Besides this the people with fake identities may spoil your reputation by posting negative comments and you can’t identify them. This is the biggest downside of internet. In this situation, positive online reviews and online feedback has very valuable outcomes for business.
The competition in restaurant business is very intense and the customer’s words are milestone in this industry. You have to create satisfied customers that will give positive feedback and comments about the place. Because their words will make good reputation of your restaurant, which has a direct influence on future sales. The sales generate profit that’s why your restaurant’s reputation has to be managed and improved.
To manage good reputation it is very important to place the positive reviews on the top, so that the audience may get a good image of restaurant. If audience or future customers read your flaws or errors in review, it has a very bad impact and they will not be willing to put money in your restaurant to have food.
How you can earn good online reputation????
There are different ways to develop a good reputation of restaurants.
Here are some of them:
- Make Google Presence.
- Set up an e-mail address.
- Use reputation management tools.
- Monitor your audience.
- List yourself in directories.
- Participate in social forums.
- Give prompt reply to customer’s mails.
- Read online reviews of your restaurant daily.
- Encourage customers to give feedback.
- Invite customers to follow you on facebook, twitter, instagram , yelp etc.
- Develop rating scale for customers.
The restaurants that are active and doing all these activities can make a very good reputation in the market place.
According to CR Risk Advisory:
“Ideal online reputation isn't something that can be earned by accident.”
As online reputation management is not as simple as it seems to be so, we will bring some more tips and tricks to you so that you can make your restaurant the best one. Stay connected to Bistro Services for this purpose!!!
Brand Image Of Restaurant
What is a brand image?
“The brand image can be defined as the good or bad feelings of customers about the brand.”
The customer’s perception about a restaurant may be positive or negative. It depends on you how you develop it. There are different facts of a restaurant’s brand image which make it strong or weak. A strong hotel’s brand image attracts more customers towards it.
There are different factors that affect the image which may include outlook of a restaurant, responsiveness of staff, quality of food and reasonable pricing strategy. In addition creativity and uniqueness also helps in creating a positive image.
If you are successful in building a strong brand image in customer’s mind, they become satisfied with your restaurant services and willing to come to the restaurant. Hence a brand image might be responsible for creating customer satisfaction and to make customer loyalty towards the restaurant. As Davies et al. (2003) said that a positive or strong brand image can make customers satisfied.
According to Research:
A restaurant's image is a significant element of its success. Because if you build a positive image, it can influence reiterate visit because a strong restaurant image can lead to customer loyalty. Moreover, Schultz (2005) explains that customers which are loyal to a specific brand (restaurant) will suggest it to more people and are difficult to attracted by competitors to make visit them (in Sondoh et al., 2007).
An exceptional, complimentary and a strong image of a restaurant allow it to be smoothly distinctive and placed in customer’s psyche. So in this way you have opportunities to expand your restaurant business. The restaurant brand image is the association or affiliation of a customer with a specific restaurant due to their strong relationship with the restaurant.
How you can create strong brand image for your restaurant?
There are following requirements to build a strong restaurant brand image:
- Identify your potential customers.
- Determine specific aims and objectives of restaurants.
- Describe your restaurant brand personal.
- Use brand images, visuals, logos.
- Build up Key Messaging (customer experience).
- Design best marketing tools and techniques.
It is very important for every business to know about its potential customers to design the best marketing strategies that will help you to enhance your hotel business and to attract more customers. Moreover the business with an unclear or vague goal or objective can’t survive in long run and when we think about a “BRAND” the life of a business matters a lot. Because we can’t build a brand overnight. Hence it is necessary to clearly define goals and objectives of your restaurant.
After identifying your key customers and defining business goal there is an intense need to describe brand persona as it has characteristics that differentiate your restaurant from your competitors. The best way to distinguish your restaurant is by using creative designs, logo, name and slogan. This will help you to send messages and signals to customers. Then the “BRAND IMAGE” will be solidified and improved through finest marketing tools and strategies in future.
Benefits Of A Strong Restaurant Brand Image:
There are following benefits strong restaurant brand image:
- Create value proposition.
- Build Competitive Advantage.
- Improves customer perception and feedback.
- Reflect restaurant voice on social forums.
- Increase brand awareness.
- Create customer satisfaction.
- Increase customer loyalty etc.
If you want to get these benefits , make your restaurant image positive and strong. You can get help from Bistro services to generate best restaurant brand in the town. Stay Connected!!!!
Fast food restaurant designing services
Fast food restaurant is a new trend which is now becoming famous in many countries. There are many services in fast food restaurant due to which you call them fast food restaurant. Fast food restaurants have limited and easy to cook menu.If fast food restaurant customers will see completely different menu, different exterior and interior designs and different service,they’ll be satisfied. For interior and exterior design, one can use different concepts like simple, elegant, dark and bright, gender based or age based designing. If you are going to start a fast food restaurant, then first thing you should consider is your restaurant location. If you have a right location, then you will get right customers that means if you have correct location, where people like to go to fast food restaurant, then it goes in your favour. How customers will attract to your restaurant, the answer to this question is because of your design. If you consider the choice of the people, they will consider your restaurant.
Exterior and interior design of the fast food restaurant
Exterior and interior of the restaurant must be designed differently from traditional restaurants. Design and brand identity of the restaurant tell us about the concept and theme of the restaurant. When customer see the outlook of the restaurant, they assume about the interior of the restaurant. If the customer do not find the exterior of the restaurant appealing, he or she will move to another restaurant. Good restaurant must have good exterior plus good interior design.
Brand Identity of the fast food restaurant
Brand identity is also important for the restaurant.People like to see a theme of the restaurant. Most of the restaurants like Kfc and Mcdonalds have brand identity that's the reason why people can easily differentiate between fast food restaurants. Many companies are offering their services to develop the brand identity for the fast food restaurant. Bistro service is a company which offer services like brand identity designing services for the restaurant, logo designing for the fast food restaurant, restaurant menu designing services, restaurant menu printing services, restaurant consulting services, business card making services.
Marketing of the design of the fast food restaurant
Marketing is an important tool to promote your business. If you have an amazing exterior and interior design of your restaurant but not proper marketing of it, your restaurant will not get more customers other than those who live near to your restaurant. You can get help from companies like bistroservices for marketing of your restaurant. Bistro services can do online marketing for your restaurant and share the website of your restaurant on social media sites, blogs etc and that’s how people know more about your restaurant.
Website of your fast food restaurant
You must have website of your fast food restaurant. The reason why you must have website for your restaurant is because some customer who want to try the dishes which you offer in your restaurant but can’t come to your restaurant, so they can offer their favourite food online and you will get profit. Most of the restaurants are now making their interactive websites so customers can order there online. In website, you can give your customers your restaurant’s address, you can also get the reviews about the restaurant from your customers. In website, you can provide your customer online home delivery ordering services. Customer can easily check the menu items which you offer them in your fast food restaurant.
Unique design of fast food restaurant
You must have a unique design of your restaurant because unique designs are the identity of the restaurant. Many restaurants are famous just because of their unique design. For that, you must get the services from some logo and brand identity development company, which use to work for the restaurant specifically. If you have unique exterior and interior design of your restaurant and unique brand identity, then your restaurant will become famous in some days. Marketing is another thing which comes after the design or brand identity creation of your restaurant. People are mostly inspired by design of the things and first thing which the owner should decide about the restaurant is its brand identity and unique looking exterior and interior design.
Customer Satisfaction in Hospitality Industry
Customers are the core participant of every business. In case of hotel business, customers are the pillar of the whole business. It is very important to know what your customers say about your restaurants because the socialization is at its peak and people are communicating everything to their friends and peers. The word of mouth can make or break your business. A happy and satisfied customer will be source for good word of mouth and obviously customers can also do marketing.
Most of the businesses focus on the customers and they emphasize more on customer retention as compared to attracting new customers. The main factor here is “Customer Satisfaction”. There are different marketing strategies to create customer satisfaction. It is the best indicator of how many times a customer revisit your restaurant.
“Satisfaction is derived by the fulfilment of customers expectations against what they receive from organization’ (Akan, 1995).”
Customer satisfaction is built when restaurant’s employees are able to meet the customer expectation. To make a successful hotel business in the industry, it is not enough to attract new customers but one has to retain the existing customers. The customers can only be retained if they are satisfied with your products and services. The customer satisfaction depends on number of factors like quality of food and services, price etc.
Different researches show that when customer expectations are fulfilled, then customer satisfaction also improves which create customer loyalty which leads to good brand image of your restaurant. The satisfied customers not only want a smiley service or a please or thankyou behaviours from the hotel manager but they also want supreme experiences with an excellent service. It is very important to provide consistent services to customers because they always expect what you promise to them.
The satisfaction is an attitude or valuation that is produced by the customer contrasting their pre-purchase expectations of what they will get from the product or service to their perception of the performance they actually did receive (Oliver, 1980). As Kotler (2000, p.36) explained that customer satisfaction is feelings of people’s happiness or unhappiness resulting from contrasting a product’s apparent performance in relation to his or her expectation.
Moreover satisfaction is a cumulative result of perceived thoughts, evaluation of an experience and reactions to those experiences Yi (1990).It is the best indicator of future income of a restaurant. The basic goal of a restaurant is to meet the customer’s need.
There are different factors that affect customer satisfaction. These are:
- Customer expectations
- Customer experience
- Word Of Mouth
- Perceived value
- Product or service quality
- Brand name and Brand image etc.
The research shows that perceived value and service quality are the most important factors that should be included in the construct of customer satisfaction in hotel business. Employees have to do effort to encourage customer satisfaction through major contributions in providing quality food with best services.
Here are some suggestions which help you to retain and satisfy your customers:
- Try to publish some content or blogs on your website which help customers and educate them.
- Build a direct communication and feel them more like a home.
- Send your latest offers through e-mails.
- Design surveys to listen customers or to get their views.
- Get customer feedback when they are about to leave restaurant.
- Use some differentiation or cost cutting strategies.
If you satisfy your customers, it will take your business to the top. Stay connected with Bistro Services and get more ideas to create customer satisfaction!!!!
Analysis behind menu development
Analysis is always beneficial in menu development. The analysis is based on some authentic basis, that are discussed in this article.Some companies provide their services to restaurant owners to promote their restaurant business like Bistro services, it provide restaurant menu designing services, restaurant marketing services, restaurant website development services, restaurant consultant services and many more.
Marketing and service Objective in menu analysis
Marketing trends for menu should be followed by the restaurant. If you have different marketing objectives, then you should have different menu set up which relates to your marketing objectives. Your restaurant must have service objectives, which should be linked with marketing objectives to achieve main restaurant business objectives.
Internal sources for menu analysis
Internal sources for the menu analysis are idea generation by magazines, competitors and screening. The idea which is generated by internal sources are important for menu development. The menu must require internal sources to be evaluated.
Budget for menu development
You must estimate what it will cost you to develop and analyze the menu. Cost estimation is a better way to limit your budget.The cost which you will incur to develop your menu, should be known.
Yield cost testing for menu analysis
Yield cost testing means you will test the menu item and its design. You should ask your customers that how you will see your menu design and by showing them new dishes, you can ask your customers that how do you find our new product and then improve your product after getting reviews about it.
Operational personnel in menu analysis
Operations is yet another important factor which affects the menu development and without which, a good menu cannot be made. If your chef don’t know how to make a recipe, then all your workings are lost.So before writing a menu, you must test your recipes.
Environmental analysis for menu analysis
Environmental analysis should be known, what are the current trends of restaurants. You should know what people like to see in the menu and what should be in your menu, which define brand identity of your menu.
Consumer testing for menu development
Before launching your menu, first you should do trial in which you will asses the responses of the consumers to know how they feel about your menu and food items which you offer them. By the process of testing, you will know about customers responses towards your food items before launching it, so you can make changes according to their requirements.
IMPORTANCE OF BRAND AWARENESS FOR RESTAURANTS
“The degree to which customers recognize a product or service is known as Brand Awareness.”
The significant component of a business’s survival is “Branding”. It is very important to maintain brand awareness among local and foreign customers because it generates profits for your business. In hotel industry, the challenging task is to create a brand name. But with the advent of INTERNET, it is quite easy to make your identity. Thus connecting with internet is significant in creating buzz in the market.
The next step is to make yourself known to public. Brand awareness is the phenomenon that deals with making you familiar to the public. It is a vital element which helps you getting and retaining customers. Now there are many websites where you can publish your name, menus and contact numbers which help you to increase your awareness and thus increase your business.
The brand awareness is the best way in building advertising objectives. Before selling food and services, the customers have to become aware of your restaurant brand name. There are different marketing strategies to give awareness to the customers through different channels like internet, electronic and print media etc.
There are different levels of brand awareness among which highest level is creating awareness at top of mind. It means when people want to go to a hotel, the first name comes in their mind is your restaurant name. When customers want to visit a hotel and your hotel brand name immediately comes in their mind, then they will always give you the first preference and it is a big advantage you can get from your customers. This level can be achieved through applying marketing tools like promotional campaigns, discounts, frequent exposure and reliable delivery of good quality food and services.
The increased level of brand awareness will develop brand equity of your restaurant. Brand equity is basically the value of your restaurant brand, beyond its physical resources. It depends on the maximum number of people that know your restaurant, as we know if more people know your restaurant, you will get a good and strong reputation and ultimately raise profit and value of brand .
To create brand awareness. the good word of mouth is very important. It will help in creating good name of restaurant which plays a vital role in restaurant growth and maintain customer base. Brand equity, reputation and good word of mouth will contribute in attracting customers and maintaining loyal customers.
According to research:
“The overall value of a brand is founded in brand awareness, perception of quality and customers satisfaction (Aaker, 1991). If customers are satisfied, they are willing to buy more and ultimately less conscious about price and create positive word of mouth, therefore brings bottom line profit (Anderson & Mittal, 2000).”
With the advancement, the people are connected to restaurants with mobile apps and social media to get information, convey messages and comments about restaurants. Hence, brand awareness is becoming important for restaurant business. They can generate revenues and strengthen their position in the industry through brand awareness.
To get more useful information about restaurant branding stay connected to BISTRO SERVICES!
Strategies for developing a menu for the restaurant
When you are trying to develop a menu for your restaurant, you should decide a strategy for it. If you have high level business objectives, then you must produce strong and well documented menu strategy. You have to make menu strategy for your optimum business performance. Or if you already have a menu and you have to renew it ,then you have to optimize the menu. There are eight steps for you to design menu strategy. You have to do some research or some homework to decide the correct menu strategy for your restaurant. Bistroservices also helps restaurant owners to design menu, provide consultancy services to the restaurant owners, restaurant website development services and many more.
Improve your old menu strategy
Add the previous objectives and strategies about the menu documentation to new menu of your restaurant. Start your menu by the previous documentation or if you do not have documentation, then you have to make the documentation first and then convert it into meaningful menu.
Check the demands of the market
You should look your restaurant into a big picture and check the current demands of the full service restaurant industry. To meet the challenges of the restaurant industry, you should determine what trend is on for the restaurant industry.
Check who is your competitor
Check the restaurant offerings of your key competitors. Check what is the difference between your restaurant offerings and your competitors offerings and if you find out some differences, that means you know where you are lacking and you have to take serious steps to improve the offers of your restaurant.
Check the economic factors which affect your restaurant’s performance
You should check the economic status of your restaurant and the country where you have your restaurant. Economic indicators should be checked according to recent trends, your segment and target audience which should be valid for 2 to 3 years.
Keep updated by watching news and knowing the regulations
You should keep updated by the recent development in the legislations those which are pending or not updated, because these things cause impact on your restaurant and your brand identity.
Improve technology of your restaurant
Improve your restaurant equipment and technology. You can improve your menu if you are correctly following the three golden rules for success i.e. speed, cost and quality.
Staffing, set up of your restaurant’s production line and other operations of the restaurant must be checked first before deciding your menu.
You should check the brand elasticity according to your menu. One type of research study is TURF study, which means Total Unduplicated Reach and Frequency analysis. This study will figure out that how the menu impact the consumers
Brand Identity Of Restaurant
Every business has its specific name and logo which reflects its vision and purpose. The marketing introduce a phenomenon called “BRANDING” which the activity is concerning with the design of logo, name, identity etc. In restaurant industry a restaurant is known by its unique name and its design. It means branding contribute to make a restaurant distinctive from its competitors.
It is concerned with the appearance and visibility of a restaurant. Brand identity can be defined as the visible elements that identify a brand and distinguish it from others. The visual elements of a brand are name, logo, design, colours, theme, tagline, slogan or mark etc.
What is brand identity for a restaurant?
Obviously restaurants are most known business with increasing competition. So it is very important to make your restaurant known to every person in the town. Here comes the brand identity, which plays a vital role in making a restaurant known to people.
The name of a restaurant always defines its food like “Pizzeria”, “Kabob”, “Sushi”, “Indian”, “ Chinese”, “Turkish”, “Italian” etc are some common words that are mostly part of restaurant name. If a hotel is giving poor quality food, yet it has retained and grab its customers it means it has a strong brand image and identity because customers never want to have a tasteless food but they will go to a high class restaurant just to show a class. This can also helps you to create customer loyalty.
According to a research:
Brand identity is concrete and appeals to the senses. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority.
“A brand is the way a business can be personified in customer minds.”
A restaurant can make its place in customers mind through appropriate branding and can attract potential customers. As hospitality industry focus on lifestyle, status and class, so it is very important for every hotel to brand itself to make its identity and make a high social status. Customers go to restaurants, not just to eat, but to feel and enjoy a class. They want to gain self actualization. So the visual images, brand name and taglines and design it with creativity. As Thomas J. Watson Jr said:
“Good design is good business.”
How to design a brand identity for a restaurant?
It is much difficult to design and make a good brand identity for your restaurant, but we know that nothing is impossible.
Here are some suggestions to build a brand identity for restaurant:
- Define the vision of restaurant clearly.
- Design the theme of a restaurant.
- Choose attractive colours to make the design of logo and marks according to the theme.
- Select different names for restaurant and then choose the one that match with the design.
- Differentiate your logo and design.
- Use characters i.e KFC and STARBUCKS.
- Use unique images and signs.
- Make an attractive brand look and feel.
- Understand marks like letterforms, word marks (MacDonald’s), emblems, pictorial marks etc.
Characteristics of good brand identity:
- It should be unique and recognizing.
- It should be culturally specific.
- It should be dynamic.
- It must attract customers and make an emotional attachment with them.
- It should be sophisticated and beautiful.
If you want to design your logo or to have a distinguished brand name stay and a strong position in the industry, we will help you in designing and altering your design, sign and logo. Stay connected to Bistro Services for all such features.
How designing and upgradation services can improve restaurant business
To improve the restaurant business, restaurant owners are always in search of new ways or techniques. Those new techniques can be used to increase the sales of the restaurant. Many restaurant owners appoint some advisors to increase the efficiency of their restaurant and to locate the problems if any. Bistroservices is one of the best restaurant services provider company which can also provide consultancy services for the restaurant, restaurant website development services, restaurant online marketing services, restaurant menu designing and printing services, restaurant portfolio services and many more.
Exterior and Interior design of the restaurant
Restaurant exterior and interior design is the identity of the restaurant. Restaurant must hire those designers which already have expertise to work for a restaurant. If you will purchase expensive items for your restaurant, then it will be costly for you but if you will hire some good exterior and interior designer, then they will use theme according to the brand identity of your restaurant. Bistro services also offers the consultancy services for the restaurants. Consultants will tell you what is best for your restaurant.
If a restaurant has good services,then customers like to visit there. Customers looks for the best place where they feel relaxed and happy. If the services are not good, then they will not come again to the same restaurant. If restaurant owners hire some trainers who gives training to their staff, then the staff will be able to perform well. The training is essential for the staff, because after training they will know the basics of greeting the customers and how to serve them. Staff will know how to set the table, how to arrange the things on the table and how to serve the customers. Restaurant owners must offer the staff some bonus on their performance as this will improve their performance. If restaurant is clean, that means it has good staff. Washrooms of the restaurant must be clean as well because customers will think if the washroom is dirty so the kitchen would be the same.
Menu design tells the customers about restaurant theme and its concept. Menu must have pictures of the dishes, as it will put good impression on the customers. Menu must have good quality paper and good design. Bistro services are offering menu designing and printing services. It is more cheaper to get services from a company like Bistro services, as this company is made to serve the restaurants in the most efficient way possible.
Research about the market and Competitors
Before making any decision about the design of the restaurant,the owner must do some research on the current market trends, competitors and customer’s choice. If customer don’t like the dish and you select it as a cover of the menu, then you'll not get good profit or may be possible that customers don’t visit your restaurant. It is necessary to know the likes and dislikes of your customers before deciding about the design.
It is the identity of the restaurant. The brand identity is essential for the restaurant to make it unique and look different than other restaurant. If you have a cafe then the brand identity must support the theme for coffee or tea.
Logo is one of the most important thing in designing. Logo represents the company. Mostly restaurant have their logo, which they print on their disposable glasses, mugs, plates and other stuff.
Banner design for the restaurant
Banner is used for the promotion purpose. If you choose the good banner design and use bright colours in it, it will get the attention of the customers. Everything which have good design, captures attention. When we talk about restaurant design, then we must hire someone who has some expertise in restaurant designing either for menu, or for the logo design.
Online Marketing for Restaurants
A restaurant is always concerned with different marketing strategies to increase the business by gaining customers and providing best services. Here, the first and foremost thing is how to attract and gain customers. The online marketing is the best way to do this.
Importance of online presence for restaurant?
In 21st century, the internet is the quicker and easiest mode to attain customers.Due to which, many restaurants are becoming successful. The best way to introduce a restaurant to public is internet. It will help restaurants to create online presence and let customers know about venue, menu, discounts, offers etc.
Internet is the best tool which can help restaurant to do different tasks like order management, order placement, communication with customers etc. The information can easily be provided if a restaurant carefully optimize its online marketing tools. The best way to attract your customers is to use searching tools. There are different ways to expand restaurant online existence which are:
How to build links on websites to improve online marketing?
Building inbound links to a restaurant’s website is significant for both referral traffic and search engine optimization power. That is why it is useful to build and highlight links on a restaurant website. There are many opportunities for your restaurant to list its name, address, contact number, working hours, menu, ratings, reviews, photos, Facebook address, twitter address and most important, website!
Either you decide to endorse your certified brand site or a customized site, creating a link to your home page may help your restaurant in more than one way. You can not only increase brand awareness and brand image to local people, but also build an online citation. The brand awareness and brand image is the basic phenomenon to build brand loyalty.
How to optimize Social Media Marketing for restaurants?
Social media is now the most influential type of communication that let you interact with guests and potential customers around the world from a single platform within seconds for restaurants. It is a key component that affects organic search ranking for your restaurant. The hotels that practice this strategy, get lot of benefits in terms of profits and online presence.
Have your restaurant design special events regularly that include these things?
Special deals in happy hour?
Live music arrangements on special days?
Discounts for kids and old age people?
Buy one get one free offers? Etc
If it is happens, it shows your hotel is ought to have its own social media profile to display its personality. The social media channels are:
It increases the hotel’s organic listing, creates brand identity improves brand repute and allow hotels to present distinctive offers. The basic need here is to create, design and optimize your own Facebook page with tailored content which should be based on keyword research so that every restaurant is capable of enhancing its customer base, customer engagement and customer loyalty with its restaurant.
It is basically a photo sharing place by Yahoo that allows you to boost traffic to restaurant website. It is a website by which you can make your business discoverable by the help of image search. On Flickr, you may tag the images below a specified category which not only support in SEO, but also results in increased rankings on Internet through clicks from the pictures-sharing websites.
Blogging and Content:
A restaurant may use online content and blogging to make good web presence and enhance search engine optimization. You can hire best researchers who will help you to make blogs.
The increase in number of reviews for your restaurant is very important because most of the customers read online reviews before going to a new restaurant. These review channels are considered as vital part of algorithm by search engines. It consists of both social media sites and various review sites.
Response To Comments:
It is significant to respond to every comment. We are human beings and it is natural that the bad experiences create criticism so all negative statements are to be handled in a very thoughtful and unbiased manner. The people who give negative comments may become loyal to you,if treated well. Make sure that none of your customers are mistreated and take their comments seriously.
The restaurant business is widely spread around the world. It is very crucial to manage it well. Stay connected to Bistro Services to get more useful information!
The general importance of customers loyalty in restaurants
The fast food industry is increasing trend. The demand of fast food industry is growing day by day. With the changing lifestyle of people in USA, more people are transferring towards fast food industry due to their eating habits .With a high advertisement of Fast food industry ,people have a lot of choices of fast food pattern and restaurant. The main purpose of this content is to make restaurant managers aware about the importance of customer’s loyalty towards their restaurant among other restaurants and how it can help their restaurants to become more profitable . Additionally, it is also important to note that what should restaurant managers do make their customers more loyal towards them, as it will also help them to make their restaurant more valuable and will also help them in getting a competitive advantage.Bistroservice.com is a great consultant for making restaurants more aware about how to create loyalty among customers for their restaurants.Different customers prefer different things in restaurants like food quality, service quality, environment, price etc so every restaurant managers must try everything possible to achieve the customer’s loyalty.
Do not lose loyal customers at any cost
Customer’s loyalty has turn into the key tactical objective for many service business, as well as restaurant businesses. Restaurant owners and managers must recognize that loyal customers are very much valuable and provide them a big deal and profits to them more than just informal customers-even if those occasionally customers. So it must be kept in mind that not to lose the loyal customers, because they will help in gaining long term profits.
Loyal customers are great referral customers
A loyal customer is a customer who repurchases from the same service provider whenever possible, who continues to recommend and who maintains a positive attitude towards the service provider (Bloemer et al. 1999, ).A loyal customer will even refer to other people like their friends and family to purchase from your restaurant over another restaurant.
Competitive edge can be attained through loyal customers
Current years have exposed an increasing importance in customer loyalty. The globalization of competition , and advancement of information technology have improved customer attentiveness and formed a position where continuing achievement is no longer realized through optimized product price and qualities. Instead, companies construct their achievement on a long-term basis. Loyal Customers provide predictability, safety and wealth in the business. Increased loyalty can significantly increase earnings in the service industry restaurants (Reichheld 1996,).competitive edge is one of the biggest advantage that can be attained through loyal customers. So making loyal customers happy through different gestures should be done to retain them like giving discounts and membership cards and be responsive to their complaints and queries to them even if you are right and they are wrong.
Organization that have achieved customer loyalty have a big competitive advantages . Today with the markets receiving extra competitive advantage and the good working environment experience constant positive change, that’s why marketers need to identify those factors which influence customer loyalty.
Customer loyalty is more important than customer satisfaction
Customer loyalty is one of the main factors for retention of customer. Organization should focus on the customer loyalty rather than customer satisfaction. customer satisfaction is one of the factor through which customer can move towards other industry but when customer becomes loyal then they make commitment with industry to buy product again and again in future .Loyal customers are the completive advantage of the firm.
Good word of mouth for restaurants
Good word of mouth plays an important role in the success of any business, whether big or small because good word of mouth is an unpaid advertising and spreads a positive marketing message from person to person.For restaurants, its importance can't be ignored because restaurants or fast food industries can seek good word of mouth not only from their good food, but also from their services and other important things like ambiance, etc as well.
All you need is to just make a good impression on your customers.For that, you have to make an effort for satisfying your customers, because it has been observed that people trust their friend’s suggestions more than the expert advice.So when you make a one satisfied and happy customer, next day you will see three-four more customers with them, because word of mouth can make or break your restaurant.Also,it is one of the most strongest marketing techniques among consumer world.Bistroservice.com is a great consultant to provide you good marketing techniques on how to get a positive word of mouth.Be sure that you make a good impression on your customers for inviting more customers .Here are some of the marketing strategies for helping you in making a good word of mouth.
Invite more customers
The first thing you have to do is to invite customers in your restaurant with the aim of making more customers.For that, you have to be creative by advertising your restaurant more through your discount, membership, coupons, get one buy on free offering strategies and much more than this Once they start to come in your restaurant, you just have to impress them by providing them outstanding customer services and through the quality of your food.Impress them by doing something above and beyond the norms for your targeted customers, because once you have made a good impression on your customers, they will recognize that outstanding services and will share it with their friends and family. In return, you will get a chance to invite new customers and retain your loyal customers.
Make sure to satisfy your work staff along with your customers because if you are not treating your customers well, they will become lazy, make mistakes and will also stop other talented people to work in your restaurant.But if you also keep your employees satisfied and happy, they will refer it to other talented people to work in your restaurant as well and will also work in your restaurant with dedication and will look forward to work in your restaurant every day.
For spreading a good word of mouth, you must have to be creative enough.Because customers want something new every day, they love changes. Provide your customers with great food, theme that attracts customers and which other restaurants do not provide to them. Look at KFC and McDonalds strategies, how they have created their unique selling points and are standing out in the market till now. So you must struggle for creating the core competencies for your restaurants and make the customers happy.
Promotions and events of every kind plays an important part for spreading a good word of mouth from customers. Lets for say that you are offering a new menu release promotion party on half price, nothing will excite customers more than to save money if they are getting a chance to eat out on half price specially if they are getting a quality food and services with it.If they return satisfied, they will also refer it to their friends & family that "this restaurant is providing very good food on half price, you must try it" and this can make such a huge impact on gathering a large amount of customers on your door so make sure to build the word of mouth through these kinds of promotions.
Getting a positive feedback also plays an important part to expect repeated customers or to improve your business in order to expect a good word of mouth .So be sure to take a feedback from customers through feedback form or any other kind of feedback procedure because if there is anything bad in your restaurant's feedback, you get a chance to improve it and impress your customers. Customers will remember this gesture in a positive way that this restaurant really vales customer’s opinions and will become your repeat customers.Not only this, the satisfied customers will spread the news on social media as well and soon you will see your restaurant booming in a short time!
How providing discounts can benefit your restaurants
Every business needs to earn daily profits to be successful and profitable.In the service sector, like restaurants, you can use different strategies and tactics to earn daily profits because it is one of those businesses in which you can directly communicate with your customers, so you have more chances to get knowledged about their likes and dislikes but the one universal thing which attracts customers in every corner of the world is getting things on discounts.Everyone works hard to earn money and want things on less prices, so when you offer them food on discounted prices, it has been observed that the probability of sales increases in restaurants and you are likely to get their attention more than on usual prices. It is a quick way to draw people in your restaurants and will not only increase your sales, but will also improve your restaurant's reputation and your restaurant business will become successful. Here is a list of benefits that you are likely to get through providing discount offers to customers.
Providing discount to customers is a great way to attract customers because people prefer buying things on sale rather than on usual prices.If you are offering a dish for $20, not everyone will be willing to buy it, but if you add a word discount with it, you will notice a margin increase on that dish. Because discount serves as a mean to attract more people to you. If your discount price is only for limited days, mention it well through your advertising media channels because people will rush to purchase that discounted food and you will get more customers in your restaurant. Your store will experience more traffic, and make sure to serve them well and be careful to turn around the tables timely!
Consider profit margin
But before you hurry to offer discounts to the customers, make sure that you will still make profit for the extra orders coming in and analyze before offering discounts about your current profit margin, breakeven point and markups and how it will affect your profit margin and sales target.First make a marketing plan about how you can encourage new customers to come in and the regular customers to become the loyal one through discount offering program.Considering this, calculate the best alternative discount prices and choose the best which will earn you more profit by comparing the competitors price and discount your prices in that month or time of the year in which you notice that your sales become low, review other options for promoting sales offers without reducing the price. These things must be kept in mind before offering your food on discounts.
Get one buy one
Now coming back to the discount context, it is not necessary that you only have to offer them discounts only with the discounted prices or a percentage discount, you can also provide them different kinds of deals like "get one buy one "deal in which customer can get one dish free with the other one. It will help you in increasing the size and value of customer orders and may also help you in moving stock which may be needed for clearance item. And will also helps you to purchase stock at reduced prices. because when there are guests coming into people's houses,they will prefer to buy that "buy one get one" deal.
Free more storage
Discounting offers also enables you to free up room in your store or may be a quick way to unload inventory because unlike durable items, there are some perishable items which don't stay long and expires in a short span of time and may create smell in your storage or fridge so during discount period, you can offer them that items at very low cost, hence making extra profits.
Not only this, people may also think to switch brand and may also choose your restaurant over your competitor. When you offer them discount at the very beginning of opening restaurant, it also becomes easier for people to try a dish at discount rather than paying at full price.If you succeed at attracting the first time buyer, you may also become able to increase your customer base for the long term.People may also purchase other items that are not discounted along with the discounted dishes.
For more assistance in restaurant matters, Bistroservice.com is a great consultant and provides full assistance in making restaurants and help in restaurant related matters.
Innovation In Fast Food Restaurant Designing
Innovation is a latest term that gets fly everywhere now a days, almost to that level where it has missed its true sense. In a restaurant let’s suppose if every new meal in the menu, latest art of cooking food or modern technology or unique interior design is publicize as the most modern ever, then:
What actually is innovative or creative?
Now we will let you know what are the creative and innovative ideas for the fast food restaurants. These ideas are not only inspiring and creative, but they are very significant to improve your restaurant status and business, and these ideas will drive you to ultimate success.
The fast food restaurant business depends on various factors include marketing, managing, menu designing, customer satisfaction, suppliers, labour, location and design. The design of a restaurant needs lot of research and expertise because it is very important factor. It further includes elevation design, entrance, exterior décor, interior designing and lighting.
Fast Food Restaurant designing is not only about fixing up and organizing the tables and chairs but there are lot of things that have to be arranged and designed while designing a restaurant. The restaurant management often face troubles in designing a fast food restaurant. There are different matters which have to be tackled while designing a fast food restaurant like planning, designing, organization, size and layout. Layout designing is the most important element for every hotel.
The fast food restaurant concept came from the USA and has now spread worldwide. It is explained in various research that the focus of fast food chains are speedy services, the food that has low cooking time can be include in fast food and usually served with soda or cola drinks. The fast food restaurants mainly use semi cooked or pre-heated ingredients to decrease the cooking time. There are usually deals in the menu of fast food. The meal is usually present in dine in or offered as take away.
According to a research:
Fast food restaurant may be like a stall, a booth, a stand or kiosk, usually has no shelter, sitting or might have exterior or interior dining area. The fast food restaurants have usually simple furniture such as benches or may be simple chairs or tables . The colour selection also matters while designing a fast food restaurant. The colours that are usually used in fast food include red, orange and yellow.
There are few elements of Fast Food Restaurant Design:-
Shades and Lighting:
The light can be employed for designing and creating different ambiance in the restaurant. Different shades and lights can provide and present attributes to the gaps. The shades influence the mood of guest. The bright light may make people happy and darkness may depict sadness.
The fast food restaurants should use bright lights. There are different source of lighting that can be used in a fast food restaurant like lamps, bulbs or daylight. The lighting should be energy saving, provide visibility at night and can manage brightness.
There are many factors that influence the designing of a fast food restaurant design. The colour selection is also an important factor. The lighting and colour influence each other. Colour in designing may transform the heat because dark colours absorb heat while light colours reflect. In fast food restaurant, the colour selection needs attention because the colour should match with the theme of the place.
While designing a fast food restaurant, the main thing that should be kept in mind is that if you use the similar things everywhere that will not bring the creativity. Try to use different material so that you can easily differentiate the restaurant portion. The dining and the kitchen counter should look separate from each other and this depend on the material that you are using on walls like finishers. The material use on floor like tiles, pebbles, slates should also be chosen according to the theme.
The outer look of a place is directly related to the perception of the customer as it creates a first thought about the place. Exterior design of the building has a direct relation to the perception of the customer and visually gives the first thought and general idea about what is happening inside, also reflect the personality of building, and all these can have direct effect on the restaurant success. The exterior designing have various types like the sitting arrangement in front of the restaurant or the designing of façade, parking, gardens and green belts or the name and logo on the exterior wall and entrance.
The interior of a fast food place should be attractive and vibrant because people want to enjoy while eating. The interior includes the paintings, art pieces, furniture, wall hangings, window and door designs etc. There is too much creativity needed while designing the inside of a restaurant. There are designers who can make the designs for your restaurant and help you to fix everything in a very presentable manner.
Fast Food Restaurant Layout:
In a fast food restaurant, layout has a great importance so it has to be planned well. The good layout design will help you to build a smooth and direct flow of all the components like food, services etc. there should be no hurdles for the supplies and the ware house, kitchen and refrigerators should be managed properly.
These are some of the innovative fast food restaurant designing ideas. If you want to start a fast food business, or you need any consultation for your running fast food restaurant, you can contact to Bistro Services. We are just a click away!!!
Strategies to improve the restaurant business
Restaurant business needs some strategies for improvement. Every business needs time, effort and finance. Restaurant business also need all the three things. The business which gives more profit is considered as a successful business. Restaurant owners like to invest on restaurant business but they are uncertain that they will get profit or not. The restaurant can reduce the cost of food distributor to gain profit.There are some strategies which surely help restaurant owners in creating more profit. The profit is increased when a restaurant gets more customers. Marketing is a very useful techniques to get extra attention from customers. Bistro services is a company which provide services in restaurant menu designing, restaurant marketing services, restaurant menu printing services, restaurant website development services, restaurant, web designing services, web design portfolio services, professional web design, restaurant consulting services and many more.The strategies will tell you how to increase the number of customers in your restaurant.
Availability on nearest area
The nearest place or the easy accessible area is always in the priority list of a restaurant. Usually people go to the nearest location for their comfort. People recently use smart phones and they usually go for search to know which is the nearest restaurant from their home. It is always a good idea to upload the videos, pictures and articles related to your restaurant, which help the customers to find your restaurant. Google is the most prefered search engine and many people use this search engine. Many companies are providing the services for promoting the restaurant business on google and other search engines. Bistro services is one of those companies. It provides service for online marketing of the restaurant and its website. It also provides web development services.
Get popular on Social media
Social media is one of the most popular media in recent world. People spend more than 4 to 5 hours on social sites. Social media has become a word of mouth tool to get attention from the public. Sites like Facebook, twitter, Youtube has changed the perspective of the internet, as we can get more insight of the things by liking any restaurant or any personality on these website. These interactive websites will let you how to interact with your customers. Here you will find ways to gain popularity by sharing the pictures and videos of your restaurant. Make a strong strategy which can drive the attention of your customers.
Menu published on the restaurant website
The best way to convey the information to your customers or to those who never been your customers is by publishing the menu items on the website of the restaurant. As it will help the restaurant to improve the business and earn more profits by getting more customers.
Another way of promoting your restaurant is by sending emails. People usually check their emails as smartphones has make it more easy for them to read their emails. You can take advantage of your loyal customers by sending them emails about the new offerings in your restaurant. In this way you will earn more revenue.
It is a best way to increase the customer visits. The programs which help to make awareness to the community can make a difference. These programs will generate new customers and retain your best customers. People like when someone gives them value, so give value to your customers by offering them gifts or half price coupons on these programs. By doing this, customers will get more satisfaction.
Perfect Guest experience
The marketing in your restaurant will make a difference. If the restaurant utilize all the marketing techniques effectively, then they can achieve perfect guest experience. It can be possible if you will provide effective caterer training programs, perfect cooked food, unique signature items and the paying attention on the useful feedback of the customers. The finance which you spend on all these activities will be back in shape of profit, when you loyal customers tell others about your restaurant. The Menu of the restaurant will also help to earn more profit by doing some menu engineering and by changing the prices of some profitable food items, whose price are also high in the market. In this way you can earn more profit.
Useful tactics for turning around a restaurant
There are many techniques to turn around any failing restaurant. Before checking the tactics for turning around the restaurant, one must know the root cause of restaurant failure. Restaurant usually fail because of the inappropriate menu, inappropriate location of the restaurant, inappropriate exterior and interior design of the restaurant, unsatisfactory catering services of staff and high prices of dishes and low quality of the food items. It is better to check the feedback of the customers before making any changes in your restaurant. The budget of the restaurant is also another issue which should be dealt carefully. Restaurant owner must consult about the budget of the restaurant with the accountant of the restaurant. It is much better to talk about the budget issues and decline in sales issues with any expert, who has experience in restaurant business. Many companies are providing the services to the restaurant owners like restaurant menu designing services, restaurant menu printing services, restaurant marketing services, restaurant consultancy services, restaurant website developing services and many other services. Bistro services is one of the best companies which have expertise in providing all these services in economical prices.
Restaurant owners must consult the problems which they are facing in their restaurant with any expert or with any company which handle all the issues of the restaurant. The feedback of the customer has more importance. You have to check the weak areas which you need to turn around. The areas can be the catering services, the limited parking area or may be no parking space provided by the restaurant to the customers, unsatisfactory food items provided by the restaurant or unsatisfactory portion provided by the restaurant in high prices, no speciality provided by the restaurant to the kids or to the people who are suffering from some disease like diabetes, celiac etc. Restaurant owners must review their old menus to check the flaws. People, especially kids like to see their favourite cartoon characters. So if your restaurant is offering special offering to kids, then it must have some interior and exterior design which shows those cartoon characters. Little gifts to kids has more value according to the customers. Restaurants must get reviews from the customers. Restaurants must allocate a staff member to collect the reviews from the customers. Those reviews tell the insight story of the restaurant. It is better to ask the customer that what is the worst thing you find in this restaurant, rather than asking how was your dining experience today. Must offer the customers some gifts or half price coupons as a reward for giving their valuable reviews. Customers are sometimes dissatisfied with the hygienic conditions of the washrooms in the restaurant. Many customers stated in their feedback that if the washrooms of the restaurant are not clean, then it means kitchen would be same. The silverware that you offer to the customers must have some quality as it defines the quality of your restaurant. Once you make a decision about your restaurant, later that decision defines your restaurant. So make careful decision in selecting the silverware for the restaurant, curtains for the restaurant, showpieces for the restaurant, interior designs of the restaurant, tableware of the restaurant and other stuff in the restaurant. Food items which you offer in your menu must be carefully chosen as it would be possible that your competitors were offering the same food items in less prices. Always take second opinion before taking any decision. You must aware about the customs and norms of the place where you are developing your restaurant. For example, in China people like to eat rice and seafood more as it is their traditional food and secondly because their people like those dishes.
Hire experienced staff if your budget allows you. As experienced staff doesn’t need any training, but if you will hire inexperience and fresh staff, then you have to provide them training. Recently, restaurants are hiring fresh and young people as they are more energetic, ambitious and more focused on their jobs. Good restaurants not only inspire customers, but they also inspire their staff by providing them gifts on their monthly or biannually performance or giving them bonuses. If the staff of the restaurant feel that they have a secured job, then they will surely provide excellent services to the customers. If the location of the restaurant is not easily accessible for the customers, then it is another hurdle in the success of the restaurant. For that issue, restaurant must be located at a place which is easily accessible to the customers and it should have a wide parking space. If the marketing of the restaurant is not good, then it cannot earn good profit. Promotion is another way to earn the attention of the customers. Marketing can be done on the social media, on print media or on the digital media like television. All these media are the ways of communication and by these medias one can convey their message to others. ‘Bistro services’ is also offering marketing services for the restaurant and due to those services, many restaurants are earning more profits. It is good for a restaurant to have a website. Website defines the vision of the restaurant, the menu which a restaurant offers to their customers and customers can leave their feedback about the food which they ate at the restaurant. If restaurants have an interactive website, then it can receive online orders from the customers and this is how the restaurant can earn more profit. There must be a regular check on the prices of the food items as compared with the competitors because if your competitors are offering the same food items with same quality on cheap rates, then definitely your competitors will earn your customers.
What are the important categories that must be added during menu development?
The word Menu is derived from Latin word ‘’Minutus’’, which means something made small. Menu is the basic part of restaurant business. Bistro services is one of the best restaurant service providers , they provide various services like restaurant menu designing services, restaurant menu printing services, restaurant marketing services and restaurant consultancy services etc. Important categories which must be added into the menu development are as follows.
The most important part of menu is the price of food items. Patrons mostly check the menu of the restaurant first. The most high price food items are usually placed on the top of the menu. The lowest price of food items are placed in the last of the menu. The price of the menu motivates the patrons to purchase their favourite items. The price of the menu items are important because patrons will compare the quality of the food with the price of the food item.
Menu food items
The food items must be according to the likes and dislikes of the people. People like to visit those restaurant where they find the food of their choice. If they find the quality of the food good and also the price of the food is economical than they like to eat in that restaurant. Food items should be kept after doing some research on the dishes. Only those restaurant will earn more profit which takes care about their customer’s choice. Dishes must be according to the feedback of the people.
Menu printing is one of the most important task in menu development. If the print of the menu doesn’t look nice, then you won’t get attention of your customers. The best way to get the attention of the customers is to hire some best designers who have some expertise in restaurant menu designing. The menu printing must be done well in order to get good response from the customers.
Menu marketing refers to the good presentation of the menu which attract the masses. Once the menu is developed then all you need is to do some promotion. All good restaurant knows well that menu is always supported by good promotion techniques. If your restaurant promote your menu well, then your restaurant will get more customers. Good marketing always works. Some restaurants have their website because they think they can promote their business by making their website.Also posting the menu items of the restaurant on social media sites will also help to get more customers as people use more social sites.
Before creating a menu, must decide the budget for the menu and act according to your budget. Never run after expensive food items which you think are burden on your budget. Mostly expensive food items always affect the budget of the restaurant. So decide the food items logically and carefully. Also check the feedback of your customers, it will give you more & better ideas about which dish you should keep and which you should not keep.
Menu cover designing
The first impression which you get about the dishes of any restaurant is by the cover of the menu. The cover must be designed in a way which look craveable to the customers.
Pictures of dishes in the menu
Vivid and craveable pictures of the dishes gives amazing look. People attract mostly to the bright and delicious looking pictures of the food.According to some study, human brain attracts to bright colours. If pictures of food items are in bright colours, then patrons would have their attention to those food items.
Categorization is the essential part in the menu. For example, if you are offering different types of sandwiches like cheese sandwiches, salsa, ham, beef, bacon etc so you have to write all these sandwiches under the category named sandwiches.
Who to Consult About Restaurant Issues?
In hospitality industry, there are lot of ups and downs and it is really difficult to manage a restaurant business. There are lot of problems which arise in routine life in a hotel. A service business is always difficult to handle and its sustainability is always a question mark. From commencement and registration of a restaurant, to maintaining loyal relationships, everything is like a challenge for the owner. In this situation, the restaurant seeks some assistance and consultation to grow his business. Here a question arises:
Whom to consult about restaurant?
Well there are restaurant consultant, researchers, advisors etc to whom you can consult. There are people who have great knowledge about the issues and problems of the restaurants. Moreover, the researchers are doing a lot of work to find out the proper solutions of the problems you might face having a restaurant business.
Sometimes a restaurant owner has not sufficient time to decide about the renovation or menu designing or online marketing. Or he may have less knowledge about the latest techniques and strategies. If a person want to get a franchise of a particular food chain but he has no contacts with the people, he may hire a consultant, he will help him to get the license and other legal activities. Similarly, when a manager has to turn around a restaurant the consultant or advisor may provide different suggestions to improve it. In this situation, a restaurant consultant can be hired to give you the best ideas and guide you about those ideas.
A fine consultant may give creative ideas and suggestions that will prove successful in making your restaurant a superior one. The worthy consultants have expert knowledge, talent, abilities and experience to help the employees by performing different services including problem-solving, development, or implementation services.
When a hotel has problems in continuing its operation or profit generation, this is the time to consult a specialist. The cost of hiring a consultant might be recovered when he will assist you in making your restaurant the desired place and a profitable business in the long run.
But sometimes a restaurateur may feel shy or is not able to define his issue to a consultant. Sometimes there may be some attitude problem in both or form one side, or the consultants may demand a lot of money as fee. In this situation BISTRO SERVICES is the best option for you. Because we are providing a wide range of consulting services for you and you can feel free to ask about any of your business issues. Either it is about online marketing or to redefine your menus etc, you can consult Bistro Services.
Bistro Services will help you in various activities including:
Improving restaurant business.
Creating online presence of your hotel.
Best Designing Services.
Reviewing your business position.
Licensing and Franchising.
Promotion and Advertising.
Interior and Décor.
Search Engine Optimization.
Social Media Marketing.
Online Reputation Management etc.
You may consult about any issue regarding restaurant with us. Our highly qualified and skilful experts will provide the best solutions to you. We will review your business activities and provide you different strategies to make improvements in your hotel. You may get help from our blogs as lot of issues are discussed in it and there are variety of tips and tricks you can get from the given content. There are lot of work you can do in your restaurants with the help of Bistro Services.
Feel free to contact us; we are just a click away!!!
Best Ambiance Selection In Designing Services For Restaurants
What is Ambiance?
“Ambiance is basically the environment and atmosphere of a place.”
According to Kotler, it is the cognisant crafting and designing of space to create specific emotional effects in buyers that augment their purchase probability. In hospitality, the hotel ambiance plays a vital role in creating a restaurant image, attract customers and maintain traffic. The attractive designing of exterior and interior will be eye-catching and will drag the people to come to your place.
It is very critical to maintain a competitive advantage in hospitality industry. Now the best service and quality food is not enough to make differentiation, but you have to make the decent and peaceful ambiance. The restaurant which has a pleasant environment can pull customers more easily to visit their place. The unpleasant and ugly place may create bad image even if your food and service is the best one. Eventually customers don’t come back to your restaurant. It results in declining sales and eventually failure of your restaurant.
According to research:
The restaurant ambiance consists of everything which creates customer perception about the place. The design, colour, furniture, building, decoration, music and sound, lighting etc. The purpose to build an ambience is to make your customers feel calm, yet enjoying. Here the concept basically focuses on making customers happy and satisfied so that they will revisit your place and want to come again and again.
According to Horeco, ambiance is a simple decoration that may give hotels a competitive edge. When you maintain the best ambiance, then you have to match your other tools with your ambiance like menu, theme etc. Hence it is very important to essentially recognize and make the restaurant ambiance perfectly to develop the hotel image and sales. Wood and Munoz focused that more awareness is needed for the selection of best hotel's decor, environment and ethnic facts.
There are different elements which make a restaurant ambiance best that includes theme of restaurant, lighting, paintings and artefact, colours, interior, layout, crockery, music etc. All these things made up the environment of a restaurant and make its ambiance attractive and lavish. But you have to sort out that how you can align all those elements with your theme and how you can match your design with it, because if you don’t know the exact theme and you have no concept about it, you will not make your hotel ambience best one.
Following are some elements that can make a restaurant ambience:
Theme of the Restaurant:
First of all collect ideas about the theme of your restaurant and pick up the best one that can narrate the background tale of your hotel.Your restaurant concept is a creative theme that tells an emotional story about the restaurant. If you have picked up the best restaurant concept, then connect the food, service, design, culture and environment according to that theme. For example, if you are opening a place for Indian cuisine you might need people who know Hindi because most of the people who come to your place will be Asians. Your interior should also reflect the Indian culture which is family oriented. You may decorate walls with the paintings of historic places of India,etc.
Colour and Shades:
The next important aspect of ambience is to use proper colours in interior of your restaurant. Try to make sure that the colours you choose should match with your theme. You have to use the selected colours while designing your logo and signs. The colours that you use in branding images, should also be consistent with your interior of the restaurant. The colours also influence the appetite and craving for food. The dark and bright colours enhance appetite, while light colours decrease appetite.
The tone of the restaurant can be set up through proper lighting inside. Lighting is now becoming a complete separate matter which has great importance while designing interior. In restaurants, the lighting should match with the theme. The lighting can be done with variety of objects like lamps, bulbs or candles. If your restaurant has a romantic theme, you may use candles. If you have focus on kids, you may use colourful lights because it attracts them a lot. You may design your interior in such a way that the daylight can easily enter, this will decrease your electricity bills.
Sound and music:
This is a key element of ambiance. According to a research, the guests stay for less time if there is no music in the restaurant. The slow music will make guests relax and create a leisure environment. Try to play music which your guests like.Focus on who is your guest in lunch and who comes at dinner. Then play music according to their taste, this will also make them stay for more time and eat more. You may arrange a live music corner with musicians.
Design and Layout:
The organization and arrangement of different things refer to a layout. It includes the adjustment and designing of furniture, equipments etc. The perfectly designed layout can make customers relax and calm. All the things should be arranged in an order, so that you might save time in arranging them every day.
Artefacts and Paintings:
There are different signs and symbols that can be used to create image and thought about the place. The brand images can be used to communicate information to the people that come to your place. The labels may be used in the name of a restaurant, can make you brand name easy to remember. Just take your time and think about the theme, then design the ethnic images and paintings accordingly. The paintings and images will bring beauty to your place and make your interior sophisticated.
Furniture and Fixtures:
The furniture you design for your restaurant should be comfortable and easy to carry or transfer from one place to another, so that you may change your arrangement after a specific time period. The furniture and fixtures play an important role in decoration and interior designing and a significant element of the restaurant ambience. The arrangement, design and colour of your furniture should be consistent with your theme. The tables and chairs have different arrangements, you may change them. You have to focus on the material and texture of the items and also decide where to place the furniture in your dining halls.
Neat and fresh atmosphere:
Try to maintain a neat atmosphere in your hotel because the dirty and untidy things will make customers go away and never come back again. The clean and organized environment will communicate a positive message to your guests and they will feel comfortable. All the elements in designing ambience should be well organized and well maintained. The neatness and cleanliness should specially be maintained in kitchen and washroom areas.
The employees should always be in proper uniform with clean hands and covered head. They should be formally dressed up if the uniform or dress code is not specific. Moreover, the staff members that have to communicate with the guests should be trained to behave in a friendly manner. They have to train so that their communication skills can be enhanced.
The menu is also a part of your ambience. Try to design it according to your theme and it should also reflect your atmosphere. You may change your menu periodically or improve it with the passage of time. The colour of menu card should also match with the theme. The menu card should be neat and clean.
The crockery includes dishes, plates, spoons, silverwares and linens, which may add to hotel’s ambiance. Using plain white plates will make the ambience bland. You have to keep in mind what kind of crockery will go with your theme.
All these elements don’t require too much cost or time, it just require the understanding and basic designing abilities. The restaurant ambiance has influence the customer happiness and custotisfaction, which will create customer loyalty hence increase your sales and you will enhance your profits. So try to maintain best ambiance at your place. You may consult Bistro Services to get new ideas about improving your ambiance. Stay Connected!!!
Easy ways to turn around a restaurant
If restaurant has declining sales and its revenues are falling, then it's a high time for the management to decide about turning around the restaurant. There are many ways to turn around a failing restaurant. There is an essential way to know about your business which is by explaining about your business to your advisor. Advisor must be expert in restaurant business. Bistro services is the best company which deals all the matters related to restaurants. Bistro services provides restaurant consultancy services, restaurant menu designing services, restaurant menu printing services, restaurant marketing services and many more. To turn around your business, here are some useful tips.
What you can do as owner or Manager
If you know more than the business tactics like accounting, marketing, or web development, then it goes in your favour. One must try his abilities in the development of business, but If he or she is not sure about the things, then he must consult the experts. Sometimes restaurant owners feel that they can not afford the things like website development or accounting services, but these areas are important and despite of using own abilities, restaurant owners must try to hire some experts for the strong and profitable restaurant business.
Embrace the challenges of the market
Restaurant owners must accept the market challenges. Try to work hard for the target market and do some research that how you can capture the market and how you can bring changes in the restaurant. Do some research on your competitors and dig out what is wrong at your side. If you will figure out your weakness, then it is easy for you to solve the matters quickly. Check your price policy and compare it with the market. If you have high prices as compared to the market, then change it to low prices by making some changes in different areas. Check who are your competitors and try to take advantages of their weaknesses.
Satisfy the customer demands
Always try to satisfy your customer needs. Try to find out that what your customers want and not what you want to offer them. According to some experts, the reason of restaurant failure is that the restaurant owner do not know the market for the restaurant and they don’t have clear vision of the market and in the end ,restaurant investing on too many dishes just to keep the customer but the restaurant fails to prepare single delicious dish. That means restaurant owner must pay serious attention towards their kitchen and care about the demands of the customers.
Manage the restaurant’s inventory
Restaurants have to manage the inventory. If you will not care about the inventory issues, then it will be the problem area for the restaurant. You can talk about the inventory management to your accountant, as accountant can tell better and easy ways to handle the inventory. Accountant can guide the restaurant owners about re stocking and and its impact on cash flow and profitability of the restaurant. Accountant can tell you when you can report inventory for tax purposes, and more on warehousing and inventory.
Pricing policy to be reviewed
The restaurant owner must need to review the pricing policy for the food items consistently. In case of low pricing policy, the restaurant will get more customers but revenue will decrease and high pricing policy would alienate customers. Restaurant owners must need advice from some expert restaurant companies like Bistro services. Bistro services provides restaurant with all services a restaurant needs.
The image of the restaurant on the customer
Perception is important thing and one must care more about it. All the things like your restaurant's product, service, price, location, merchandising policies are the images of your restaurant. Marketing is the best tool for restaurant owner to change the perception of the restaurant by showing some advertisement of the restaurant, website and many other ways. If you have doubts about the services of your restaurant and want to change the perception of your customer about the image of the restaurant ,then you may talk about it to any consultant.
Review the business plan of your restaurant
The restaurant owner should review the business plan. To know about the original goals or either the market changed ? You can find out the real problem area by reviewing your business plan.
Marketing mix for a restaurant industry
When you are going to start any business, you must have to make your marketing plan before you start. The marketing plan involves product, price, place , promotion. It helps in defining the strategies and tactics a firm will use to reach its target customers. Marketing is an integral part to the success of your food business, so the strategy which is commonly used in the food sector is the marketing mix. It helps in achieving the desired result in specific target market.
The restaurant owner should carefully made its marketing mix to achieve the desired results. Here is the 4Ps(product, price, place, promotion) of food service industry.
In the restaurant industry, the products are the items which your restaurant has to offer to the customers and to the local market. These are the menu items and services. So make sure that when you are developing your products(food and services), they have quality, design, good packaging, features, variety, good customer services and innovative. You must keep in mind when deciding your products and service that what your consumer wants from you and how your products and services are different from your competitors, and do your product meet these criterias? If yes, then you are clear about your product and services which you are going to offer to your customers.
Place is basically the location of your restaurant which should be selected carefully before making final decision. Make sure that your place is located in the area of your target market and you have full availability of the necessities which you will be needing in the long term, like the supplies etc and customers can reach you easily as well and the road is clear as well as your parking area.Make sure that your place is reachable for the potential customers when he will be looking for your products and services.
The next and the most important factor is your price.It involves the amount of money that customers are paying to purchase your food and services. So make sure that you purchase the quality food and supplies in less cost so that you can earn maximum profits from your foods and item prices. Don't charge too much nor too less as if you will charge too much, you may lose your customers and if you will charge too less, you may not be able to earn your profit margin. So calculate your profit margin carefully. Cut the items which are not gaining profits and focus on the items which are helping you in gaining profits.
Promotion involves communicating your products and services to the customers. You are basically telling your customers in this step that what you have to offer .Without promotion, you may not be able to get the desired audience at your doors, so this is very important step you are basically advertising your product through media, newspapers, social websites and other promotional tools and persuading them to become your customers through different tactics.
These 4ps of marketing tools helps you in identifying your target market in which you will operate successfully and deciding your products and the strategies you will be using to promote your product in order to earn profit. You can also use this strategy to test your existing marketing strategy. And for more information, stay tuned with bistroservices.com.
Importance of having a websites for a restaurant
Today most of the companies earn most of their profits through the websites, but still some of them are unaware of the importance of having a website. Food service sector rely heavily on the location and referrals to get more customers to earn profit and do not get the competitive advantage which they could have get if they were having a website for their restaurant.
Visibility for competitive edge
First and the most important benefit which could be earned through having a website is that people get to know about you. You show them that you exist, Because now a days, before going out for a dinner, people first go to the search engine to search for the food that they want to eat. They will find different restaurants online with ratings, rankings and reviews by customers. So you have to work hard in this competitive world to appear appealing enough that customers should select you from others.
Increase in sales
A website is a great platform providing you the opportunity to generate more sales and to engage you with your customers on more personal level, by giving customers the information that they need and by addressing their concerns. So build something that inspires them because at the end, your customers are the one who will help you in building your restaurant's brand name. You will be building an authority by showing customers that this is where they can find you and information which you will provide them through articles and much more to learn about your company. Because today, your website and social presence are the factors which customers are looking for to make sure that you are stable enough to have a website.
Provide Important information
You can provide them basic information about the opening hours and days of your restaurants, your numbers, payment method, location etc so that your customer is well aware about your restaurant incase if he happen to visit your restaurant and you had an off day and the customer turns off .So your restaurant can provide valuable information to your customers. Despite economic difficulties, customers still go out to eat, but they become just little careful in their restaurant selection
Less costly than other promotion tool
It is less expensive than printed advertising, TV sports, mailer and any other form of promotion and it can be updated whenever you like to. Much less costly than the other promotion tools. You can earn great ROI through your operative website. It is a lifetime investment.
Keep them up to dated
Customers love to hear useful informations, such as discounts, premium, get one buy one deals and promotions etc. In short, they love to hear good deals and information. You can keep your customers up to date through your websites, like what's new and your updated menu, specials and sales with updated information and new deals and new categories in your menu. It will also motivate your customers to keep check on your website to check what's new in your menu, which will ultimately lead them to order something to eat. People like active restaurants and websites, so keep your restaurant up to dated by posting pictures of your food, staff and customers also.Tell your customers that you are alive and they can share their experience with their friends through social network.
Build relationship with customers
A website is a great place to build a relationships with your customers for capturing customer feedback through comments, feedback and complaint. Answer their queries with great care because you may not realize, but your this action can generate a good or a bad word of mouth. Other than this,update your website on a regular basis with information, deals and promotion. It will increase the likelihood that the customers will return on your website again and again, increasing the possibility that they will also return to your restaurant. It provides you an opportunity to cultivate and maintain a one-on-one trusting relationship by publishing a regular email newsletter that offers unique, interesting content and special deals to your subscriber.
The internet is ever-evolving and provide new opportunities form online ordering to more sophisticated new ideas, so keep up to date with your restaurant through website. and to learn more about your restaurant’s website, keep up to date with BISTROSERVICES.COM.
Simple Techniques To Turn Around A Restaurant
For every business, it is necessary to operate it with rising profits. But the question is how to make a business profitable? To answer this question, there are some basic elements that are foundation of profit generation for business.
It is not an easy task to run a profitable restaurant. It seems simple to make a restaurant profitable but in reality, it is a hard task to turn around a restaurant. If you want to make your restaurant turn around, you have to do a lot of work because in a service business, it depends largely on management. To improve your business and to turn around your restaurant, it is very important to do lot of hard work and improve your service, food, atmosphere, location, and customer value and customer loyalty.
There are three main areas of a restaurant where it has to do work and these are:
It basically deals with providing superior services to customers, to get customer satisfaction and to build a proper brand image in customer’s mind. Moreover, it deals in advertising, promotion, customer satisfaction, customer relationship, brand loyalty, social media marketing etc.
This area deals with financing activities including investment, accounting, financial management, cost cutting, budgeting etc. You have to focus on your capital invested and the returns on it. Moreover you have to cut down your expenses to minimize your cost.
All the activities including cooking and baking food, to serve it on the table,It needs proper training and learning of the staff members. There must be some supervisors to maintain check and balance on the functional area.
At the time of opening a hotel, we think about a specific age group or people from a specific class to come to our place, but it rarely happens. It is really a key thing to focus on the potential and actual customer and deal with them according to their demographics. The food and services should be designed according to the customers. If your maximum customers are college students, you should kept in mind what you are offering. Design your menu according to the youngsters. If your customers are old persons, then maintain your hotel atmosphere according to them.
To build a best restaurant in the town,you need too much hard work on a few basic things. After putting 100% efforts into your business, then you can improve it more through proper marketing and financing. Every famous restaurant is built on the five essential building blocks. These elements can easily be identified but it very challenging to execute them efficiently. These are:
It is always said that drops of water can make a sea, similarly, little efforts can be put together to gain success. In a service business, especially in hospitality business, a smile, friendly behaviour, a welcoming sentence or making them feel special is enough to make a customer loyal and make him willing to revisit. Train your frontline staff to be courteous and friendly, can make a lot to your restaurant turn around. Although it is not so easy for the staff to make every customer happy, but if you train them, they will do their work accordingly. Try to make simple ways that will become extraordinary for your customers.
Food is major pillar of your hotel. Make it your differentiation and everyone will please to visit your place. Try to offer the meal that people want to eat again and again and make guests to revisit your place. Your menu is the best marketing tool. The tempting and delicious food which is served in a decent manner can make your restaurant the best one! Food is the best tool to make a client your die heart fan. Utilize this opportunity and offer the best dish you can.
Atmosphere and Environment:
The atmosphere and surroundings also has a great importance. Each aspect of the restaurant and its environment gives a message to the person who enters in the restaurant. Maintaining a clean and fresh atmosphere and welcoming behaviour is important because it makes each customer to come back soon. There is an opportunity to build a refreshing break for a person’s day. Cleanliness, freshness, friendliness all helps in building a peaceful environment.
There is no need to be the cheapest to be valued. The prices should be fair in combination with all of the other elements of the equation of value which includes best food, best service, atmosphere, brand image, restaurant location, etc. Customers want a good deal on best food. If prices increase too much or your service and quality fall, the customers will leave the door and never came back. As you know it is easy to make a client happy than to recover a unhappy customer. Make sure to overcome the problem and get feedback before it makes unsatisfied customers.
The location matters too much in a hotel sales and in its success. You can build lifelong relationships by getting involved with the society around your restaurant. The current location of your restaurant is permanent, but remember that a good location might be a dominant marketing mean.
When you optimize these fundamentals, you can make your restaurant successful.
You can introduce and offer following things to turnaround your business:
Calm and peaceful ambiance.
Best Service in affordability range.
Discounts and incentives to clients.
Speciality food with quality and minimum price range.
Collaboration with leading brands like Coca Cola or Pepsi.
Improving online presence.
Focus on social media marketing.
Designing a website to boost sales.
Creativity in Menu etc.
Try to focus on all these things so that you may turn around your restaurant. Create innovative ways to run your hotel and make creative strategies.
Stay Connected to Bistro Services to get more suggestions and tips!!!
What sort of work is needed for a successful menu development?
The hospitality industry is growing fast due to changing demographics and improving living standards.The customers go to restaurants and want delicious food and appetizing deals. They just want food to come on their tables without exerting any efforts.
In fact, the rise in popularity of to-go operations underscores some clear trends. They desire for scrumptious, healthy meals without plates to wash. When we talk about buying food the young singles, working parents and aged people want greater convenience.
When a person comes to restaurant, the most confusing thing is what to order or what to eat?
It is a very irritating process to read a menu and select the meal,with good combination of dishes while a customer is hungry and need food immediately. At that moment, the eyes flutter like pinball clinking different food items and deals and special offers. At that time, the perplexity is at its peak in customer’s mind and he just want to decide quickly. The customer feels disturbed and observing what is cheap, healthy and at the same time, tasty.
It is the restaurant staff’s duty, or the person who is designing the menu to make it simple and understandable. Your hotel’s menu has to tell customers about what you are offering, how much is its price, and most essentially - why they ought to buy it.
In a hotel menu, each group influence the other category If it is designed well, it let you to persuade a customer’s choice. The significance of this possible impact can’t be understated. Try to make sure to give special attention to every item, pricing, design etc.
To develop a successful menu,a lot of work has to be done. It requires a lot of research, proper designing, measuring cost of each item, defining prices of items, proper menu engineering and analyzing competitors menu etc.
To create a successful menu, following are some tips:
Do a lot of research on menu:
Before designing a menu, it is necessary to conduct a research on it and find out which item is more profitable and where it has to be placed on the menu.To decide about the placement of items on menu, it is necessary to find out the profitable items.
After researching on every menu item, it is necessary to calculate the cost which is incurred in preparing those items. By calculating the cost, you will come to know how much money is needed to make an item and serve it on table. It includes cost of raw material like vegetables and spices etc, operating cost and labour cost i.e. chef etc.
After calculating the cost, the next step is to decide the prices. Give proper time to calculate the price and allocate it to each menu item. Prices should neither be too low nor be too high.
Analyze competitor’s menus:
If you watch different menus, you may collect more ideas and know different strategies to make your menu successful. Moreover, you should have to compare your menu prices with your competitors, so that you can better optimize it.
It is very important to design your menu in such a way that the menu items attract customers, so that they can try them. Besides names and price of dishes, you may write the key ingredients of each item, which make a tempting image of food in customer’s mind.
Organizing menu items:
The items should be organized on the menu because it will increase the sales of your restaurant. Do not mix up the items, make specified categories and then place the items in those categories e.g Salad, Drinks, Appetizers, Soups, and Desserts etc. You may place the high priced meal item on the top because when customers find a good deal, he stops searching more and order it. It is better if you highlight the specialities of your restaurant in your menu, it will create a spark and customer wants to try those items that differentiate you from your competitors.
Designing menu for kids:
You may design a separate menu which includes healthy items like fruity and colourful desserts or a healthy shake etc for kids. Sometimes parents don’t want to buy a large deal or dish for kids because they can’t eat too much, so it’s better to make a separate menu for kids.
Make sure it contains healthy as well as colourful items because parents always investigate about the food you offer for kids. You may decrease the quantity of food items offering for adults and place it in kids menu, like mini pizza or junior chicken burger etc.
Use scrumptious and delicious food images in menu:
When you show good quality food images in your menu, it attracts and makes customers tempt to taste the food. The colourful pictures of sushi, the freshly baked pasta image or the pictures of colourful fruity shakes might increase the size of order and encourage sales. The scrumptious and tempting high definition images of cooked meal in menu persuade customers to try those items.
Give Contact Numbers or web address on menu:
If you are offering free home delivery, you have to give the phone number on your menu.It will be convenient for customers to place orders on phone call. It will increase your sales. Moreover, if you are offering online ordering, you should write proper email or website address, so that the customer can easily place online orders.
Highlight offers and discounts:
If you properly highlight the special offers and discount on your menu cards, it will attract customers to order more. In addition, you may specify the lunch time deals with discounts or mid night deals etc. It will also encourage sales and generate revenue for your restaurant.
To get more suggestion to make your menu the best and successful one, stay connected to Bistro Services!!!
Types of menu and menu development
There are many types of menus. It depends upon the restaurant owner that which menu he or she will select. Menu is the important document which tells about the food items which are offered by the restaurant. Menu decides the business plan for the restaurant. Fast food restaurant usually have the same menu but fine dining restaurant usually change their menu. Some restaurants have a menu in which they offer multi course meals and individual dish menus. Sales can be maximized by offering special dishes on special occasions, beverages and desserts. Bistro services are the best services for the restaurant, as it provides the best restaurant menu designing services, menu printing services, menu web designing services and website development services so that a customer can order their meal online.
Menu type Table d’ Hote
A menu in which customer can get several meal at one price. Caterers usually offers banquet menu, menus based on taste, children menus and they also offer single use menus for holidays like Thanksgiving, easter, valentine’s day, christmas and for many other occasions.
Menu type A la Carte
In this menu, the dishes are categorized and each dish has different prices according to their category, like for starters the menu have separate category and for the seafood menu have different category and each category have different dishes which have their separate prices. Here customers have to select individual dishes to make his full package for the meal. This menu cost more than the table d'hote menu. Some restaurant offers course of menus in which they used both types of menu the table d’hote and a la carte. In a la carte menu, customer will get more options for food items as compared to table d’hote menu.
Menu for beverages and desserts
Many restaurants create a dedicated menu for the beverages and for the desserts in order to get more sales. This type of menu get all the items for beverages and all items are categorized with their price lists. Dessert menus can consists of coffees or tea. These type of menu gives more varieties to the customers in beverages and dessert options.
Menu type Static and cycled
In static menu, restaurant offer the same dishes which they offer the customers in whole year along with the occasional changes for holidays etc. Static menu is mainly followed by fast food restaurant. Fast food restaurants mostly offers sandwiches, drinks and they will remain same for the full year. Cycled menu are used by school cafeterias, these menus can be changed on weekly, monthly or yearly basis.
Always select the menu which is best suited for your restaurant according to the research which you’ve conducted on the customers. Like Static menu is good for the fast food restaurant and cycled are appropriate for the institution’s mess or cafe. Select good quality of paper for your menu. Pictures should be included in your restaurant’s menu as it will give good impression of your restaurant. It’s always a good idea to get the services from the companies which specifically works for such tasks. Bistro services is also offering restaurant menu designing services,menu printing services and many more. Price list must be attached with the pictures in the menu, so customers will get complete idea about the food items and their prices.
Complaint Management in Restaurants
Complaint management is the process in which firms systematically handle troubles and issues in customer relations (Jeschke et al., 2000).
According to Johnston (2001) cited in Hansen et al. (2009:7):
It includes the acceptance, analyzing, resolving and prevention of customer complaints and revival of the customer.”
A favourite restaurant of customers is the one which respond to their complaints and make their service better for them. The main purpose of every business is to meet the customer expectations and make their customers satisfied.
What happens if a restaurant is unable to fulfill customer expectations???
Obviously they become dissatisfied and complain to restaurant staff. Therefore every employee serving in the restaurant will have to deal with complaints of customers. The complaints vary according to situation. Though the food and services in restaurant are good, but the customers may complain. To sort out these complains, you need excellent customer service. It is very important to know how to handle the complaints.
Managing Customer Complaints:
Provide Training To Staff:
The staff should be trained to behave in courteous and friendly behaviour. They have to listen customers carefully and respond quickly. The employees should be trained to admit the mistakes and not make excuses over it. Get benefit of the experience to create perfection to your products or services as required.
Always be ready to receive complaints:
It is observed that 90% complaints are about the food or services being offered at the restaurant, so you should keep it in your mind. This is not a new thing, it is usual so be ready for it.
Show Positive Attitude:
The attitude of employees, i.e manager, waiter, chef etc should always be positive because it shows how effectively you are dealing with your customers. The complaints of customers can be managed if the staffs are friendly and skilled. Pay attention to what the customer is going to say and listen it carefully. Even if you are not able to resolve the trouble, you still have a need to hear them. For example, if a customer is displeased by the dim lighting inside the hotel, you can’t do too much for him as it’s designed as such. Just illuminate a lamp or open a window.
Give Attention To Customers:
Whether a customer is right or wrong but you have to believe what he said. As they play the vital role in your business. They bring income in your restaurant the buy food give money to you, which is your source of income. So you have to pay attention to them, either they are right or not.
Listen Carefully To Customers:
If you behave positively and listen them and sort out their complaints they will come back to your place. If you ignore their words and don’t accept their words, they will never return back to your restaurants. They may create bad word of mouth and share bad experience with their friends and family, which may restrict their visit to your place.
If a customer complaint for over cooked or stinky food and tell you about the spoiled food, you should have to make them satisfied, otherwise they will not come back. In this situation, you may offer them an alternate food item or a free dessert.
Maintain Body Language:
Try to maintain a decent and sophisticated body language.If you have a rude or denied attitude, it will ruin your reputation and image.
Some easy steps to resolve a complaint:
Don’t get protective.
Ask customer about the problem.
Listen carefully to their issue.
Keep calm and admit your fault.
Understand the problem and help them if you can.
Inform the management otherwise.
Make an apology quickly.
Don’t make promise that you cant fulfil.
Try to give alternative food if they complaint about food or drink.
If the problem is sorted out, ask the customer whether he is satisfied or not.
Say thanks to customers for informing you about the matter.
Complaint management is a crucial function in overall hospitality industry. It has to be managed and administered perfectly.
The general importance of creating a brand for your restaurant
A brand is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiate it from its competitors. In today's competitive world, it has become extremely important for the companies to create their market identity in order to earn profit. And if you are owner of a service industry, you should try your best for leading a brand, a good brand can improve the company's image, speeding acceptance of new quality services marketed under the same name.It is extremely important for business to create one because it has been observed that a well recognized brands make shopping easier for customers because consumer rely on well-known brands as it indicates that a restaurant is reliable and has quality products.
It is extremely important to promote your restaurant brand, as it will not only benefit restaurants, but customers as well. If your restaurant is very well recognized in the market, it will speed up the decision making time for the customers and in turn, reduces the marketer selling time and effort. So when customers repeatedly buy services from the specific brand or restaurant, it will save that restaurant from the market competition, saving your restaurant from promotion cost and increasing sales volume.
Branding has become an extremely important component of culture and the economy because it shows how your restaurant is perceived in the market and tell people what a company is all about and differentiate it from its competitors.
Different people have different needs, so when they come to your restaurant, they are looking for something different according to their needs, and this all depends on certain restaurants brands name for whom they are popular for. A brand image is a symbolic construct created within the minds of people and consist of all the information and expectation associated with a product or services. A brand image is intentionally designed to be appealing to the public so that it can create a spark among the customers, and is therefore the most valuable element in advertising because it demonstrate what the restaurant owner is able to offer in the market.Once you have created your brand name in the market, people will come over to your restaurant and you won't be needing any other advertising tool to invite more customers.
With the help of branding, your restaurant will be able to achieve repeat purchases that will result in a higher market share and will increase profitability.Not only this, brand identity also motivate restaurant owners to bring innovation when customers demand something new and you can also exercise more control over your product and services price and distribution that your restaurant carries and will be recognized by consumers.
The branding in restaurants is done mostly through a way,a communication with the customers and the experience they will get visiting the restaurant, or a special dish that is known as a specialty of that restaurant like McDonalds or a KFC is known for their burgers and also through advertising by employees through their interaction with customers.
branding helps in aiding customers buying decision as when customers are deciding to select a place for their eatery decision they made it through a number of perception made up of advertising they have seen, previous experience and a good word of mouth from their friends. And when they overview all these factors they make a buying decision.
Not only this, brand image of a restaurant also offer benefits to ultimate customers and retailers as well. For customers, it help them to quickly and confidently choose their trusted restaurant, creating a customer loyalty and are less vulnerable to competitive advertisement and promotion activity.Retailers may also prefer your brand restaurant because they think that they will earn higher profit margin.In turn, you will be able to get quality supplies, ensuring quality levels, helping your restaurants to establish a market niche, providing a basis for price differentiation, symbolizes reputation and quality of organization.
There are many qualities that a customer associates with a specific brand.It can be expressed in terms of human behavior and desires, as well as in the form of quality,price and situational use of the brand.
So it is important for the restaurants to properly brand their restaurant from their quality services and food, to proper cleanliness of the restaurant. In short, all the necessary things required for the restaurants to survive. Branding should be done by a marketer who has all the market knowledge and after research or by the consultant who is aware of all the legal requirement and limitation like Bistroservices.com is providing proper consultancy in how to create a brand of your restaurant in a right way.
LINK BUILDING FOR RESTAURANTS
Restaurants can do a lot of things on social media and one of them is LINK BUILDING. The restaurant business is the business which requires social exposure. Now the internet has introduced lot of forums for hotel business which involves different activities like searching, ranking, research, link building etc. The local search market is now becoming more crowded which involves various factors which affect ranking of restaurants. If you’re serving in big cities,the links are difficult to build.
Even if you are making your customers happy ,they will become your loyal customers that make them to revisit the restaurant. It means when someone asks about the best food place in the town, maybe he will recommend your hotel. If the person visit your place and he has a good experience, he will give review, feedback or build a link of your place and may suggest others to visit.
The link building has a vital role to increase sales of the restaurants. The restaurants can build links in different way. The best link is that which is generated by the customer who link to your place because they want to make themselves a part of your business. Obviously customers are the integral part of a hospitality business. Many people experience your service and ambiance either it’s a good or a bad experience, calm place or noisy one he will accidently make link for you based on its perception.
There are various ways to build links for a restaurant which are:
Organizing events and conferences
Link Building Softwares
Some of these are discussed below:
Local Search Engine Optimization:
You have to search out all the local directories and register yourself on them. This is the initial step to make a link of your place.
You may make your presence on Google map to become visible to the people. You may give your full address, your contact number, working hours etc. Moreover Google also help you to show a website link with hotel information.Try to be sure that the data you have provided on internet about your restaurant is accurate and correct.
If you have no website of your restaurant you have zero online business. First go and make a website of your hotel. You can consult Bistro Services to get your website. When a website is designed we assure that everything is indexable. As the search engine spider could not interpret the pictures so if the content of the hotel website replaced with the pictures then it may be unable to find the valuable traffic. The website should have menu, exact location, social media link etc. Blogs also reflect a positive impact of your restaurant.
Organizing events and conferences:
Restaurateur can also create inbound links to promote hotel online and to attract more customers. You can also do this, you have to find out the upcoming events that have to take place in the city and contact the parties. You invite them to organize their events at your hotel or sponsor them. You may offer discounts to the guest of the event. You may choose the well-known destinations in the town and offer different types of discounts to promote the business.
Link Building Software:
The technology is so innovative and developing that it introduces different software that builds links. You may purchase these software for your restaurants, as it is the easiest and fastest way to attract customers.
These are some of the ways for link building. Bistro Services will help you more to build links for your restaurant. Stay Connected to get more!!!!!
Popular trends in restaurant
Restaurants are not the same like before. Restaurants are now changed after the technology take over. People like to socialize, they interact on facebook, twitter and other social network sites to discuss about their favourite dresses, shoes, accessories, food etc. When they talk about food, then they also talk about best restaurant in town. People like to dine in to those restaurants where they feel comfortable. People change their food trend to healthy food. People now like to eat healthy food rather than junk food. Technology has played a major role in changing our lifestyle and diet. People like to eat healthy food and want to visit only those restaurants where they find healthy food. Some people who are suffering from heart disease, diabetes, celiac they want some special food items and if you provide the ingredients in the menu, then the customers can easily know the effects of the ingredients of the dish. Bistro services is a company which provides services for the restaurant. Bistro services provides services like restaurant website development services, restaurant menu designing services, restaurant menu printing services, restaurant web designing services, restaurant online marketing services and many more.
Online food delivery services
According to new trend, people like to order food online. Google play a vital role in online ordering system. People like to order the food delivery from google by searching the website of their favourite restaurant. If a restaurant has its own website, then customers feel free to order a delivery from their favorite restaurant. The website create high profit for the restaurant, when people order their food delivery online. Online food delivery have other charges than only food so it will be profitable for the restaurant business. Online ordering is in the trend nowadays and people search good and nearest restaurant from google searches or they will find the restaurant on social media websites like facebook, twitter etc. People want to spend their time at home and rest after a long day, so most of the people order online food from the restaurant which they believe is food for providing best quality food for reasonable price. People are turning their lives into ease and comfort. They want to give more time to their families. People can get all the information which they require to visit the restaurant. Restaurant can earn more promotion by creating their logo and publishing it on their take away bags etc. Many restaurants give gifts to their customers on ordering some food items.
People are turning their food into healthy food. They want to eat good and keep themselves healthy. People nowadays hardly find time for exercise so they want to eat healthy to keep themselves stay fit. Restaurants are also working to make their menu that may have healthy food items. Customers don’t like to have a food item in which they find chemicals or additives. They want to have fresh and healthy food. Many restaurants like McDonalds, Panera Bread, Chipotle, and Subwayetc are not including ingredients which have additives or chemicals.
Vegetables are more in trend nowadays. People like to eat vegetables and fruits to lose their weight. People now want to eat vegetables than eating meat. As obesity is a big issue and people want to keep themselves smart and fit, so they want to eat something which won’t increase their weight. Restaurants are also looking forward by producing some dishes made up of vegetables. Those vegetable dishes have high health benefits and customers can find them appetizing and delicious.
No Tip for the staff
Some restaurants have made a new policy for their customers, as they will not take tip from their customers. After applying that policy many restaurants increase the pay to their chefs and other staff. On the other hand, some restaurants have increased their charges. But it has become a trend in many restaurants to not to ask for any tip from from the customers. Some restaurants which are following this policy are The French Laundry in Yountville, California and Alinea in Chicago. Now restaurants charge more for the starters and other food items as the customer have to pay the complete bill.
Dining in Retail store
Many people are dining in retail stores, the reason is that they can socialize there easily, as when they will order the food items online then they have no possibility to socialize with people. They would find cheap food and they can go for shopping. The customers can go for the clothes shopping, they can go for bowling alley, movie theater, supermarkets and convenience stores. Customer can get various things under one roof and it will save their time.
Five rules for restaurant’s success
Restaurants need continuous improvement in all areas to get more profit. Only those business sustains in this world which constantly improves their services. Restaurants must have good location which is accessible for every customer. Also, restaurants must have enough parking space where customers can easily park their cars. Customers always need attention from the restaurant and they want to feel special. Many restaurants set one staff member near the gate of the restaurant, where they greet the guests and show them the table where they can sit. If your restaurant offer starters free to the customers, then it will leave a good impression on them. Suppose some customer enters the restaurant, they don’t know what they should order, but the waiter offer them free drink or juice, or any starter dish like fritters etc. Customer will never forget the experience, which they will have at your restaurant. Website is now essential part of restaurant business, those restaurants who doesn’t have any website, won’t make more profit. There are many benefits for the restaurant to have a website. Some companies are offering their services for the restaurant. Bistro services are one of those companies which offer restaurant services in reasonable prices. Those restaurant services are restaurant menu printing services, restaurant menu design services, restaurant web designing services, website development services, restaurant web development services, restaurant online marketing services.
Website of the restaurant
People who want to visit a new restaurant, want to dig out all the information about that restaurant. Customers want to know the location of the restaurant and also want to know what menu restaurant is offering. If customers feel comfortable with the menu and the price of the food items, then they will plan to visit there. Many companies are providing website development services but Bistro services is one of the best company which provides services specifically for the restaurants. Bistro services have experts who know all the important marketing tactics about the restaurant. Bistro services also provides online marketing services to the restaurant. These online marketing services help the website of the restaurant to get more views. Google search engine place those website on the top which have have page rank, means those which have more online marketing. When more customer visit your website, more people know about the your restaurant. The more customers get information about your restaurant, the more customers visit your restaurant. Website is a source of information from where customer get information about restaurant’s menu, price of the food items and location of the restaurant. Website must be mobile friendly so that mobile users can also use it.
Interior and exterior design of the restaurant
The exterior design of the restaurant can attract the attention of the customers. Especially if you want to attract the attention of some specific age group, like if you have cartoon characters poster on the exterior of your restaurant, then you can attract teenagers or kids. The interior design of the restaurant also develop the customers interest in the restaurant. The interior of the restaurant must relate the exterior of the restaurant.
Menu of the restaurant
The menu of the restaurant is the most important part of the restaurant business. All the sales depends on the menu of the restaurant. If the restaurant has an interesting menu, then it will earn more profit. Menu development must be done well. Menu development requires research on the competitor's menu, knowledge about the food choice of the customers, pricing of the food items must be reasonable and according to the quality of the food, otherwise customer will prefer to eat at another restaurant where they feel more satisfaction.
Service of the restaurant
Services which the waiters, staff of the restaurant offer to the customers means a lot to the customers. If the waiter comes late to take the order from the customer, then customers will consider it as a bad service. It is also a bad service that if customer arrives at the restaurant but they can’t find a clean table. Staff must clean the table as soon as the customer leaves the restaurant so other customers can sit at that place.
Feedback of the customers
Restaurants must get the feedback from the customers because that feedback will help the restaurant to eliminate many problems. If you will ask the customer about their dining experience in your restaurant and offer them some free coupons or some gifts, then they will feel more happy and trust your services and on the management of the restaurant. It is important to place a staff member on the exit gate and the staff member will take the customer's feedback about the restaurant. The restaurant can also get the feedback from the customers on the restaurant’s website. It is easy for the restaurant owners to know what the customer thinks about their services and the food. If the food of the restaurant is good but the service is not appropriate, then customers will not visit that restaurant again. Customer not only want delicious food but they also want good services.
HOW TO DO ONLINE REPUTATION MANAGEMENT FOR RESTAURANTS?
Restaurant Online Reputation Management is basically a very significant component that builds the image of your place. It is very important to know what your guests say about your restaurant after their visit. Or what type of experience they would like to share with public.
You should know which mediums they use to share their experience with others. If they have good experience, then they will give good comments and positive reviews. In this way they can be more than a guest. You may make your guest brand ambassadors for your restaurant. But it needs lot of efforts to make your customers happy and satisfied.
In addition, you have to be active on all the social media sites. Most of the restaurants have made their social media pages like Ukuze, Bistro Services, Yelp, twitter and Facebook. In this way they stay connected to people and proactively work for their reputation.
Online Reputation Management:
“The method of observing, monitoring and engaging on the social media to make awareness, customer satisfaction and profits to your business.”
There are number of social media channels through which online reputation of restaurants can be managed. In the monarchy of restaurant reviews, a small recognition goes a long way that means restaurant managers and restaurateur have to invest time to answer to negative and positive reviews. Another important thing is make your customer realize that their feedback and comments have great value for the hotel.
The restaurant managers have to focus dedicatedly on the reviews and handle all of them proactively. You have to respond in a timely & in a good manner and a courteous tone to the client reviews. If you receive negative comments on websites or any social media, it will damage the hotel’s reputation. So you have to design such kind of responses that may satisfy the customers. While your gut reply as a restaurateur may be to eliminate the pessimistic reviews on website, this often has unintentional repercussion and makes it visible as you have somewhat hiding.
To handle a negative comment, here are some steps:
Courteously admit the criticism.
Emphasize on the constructive views that are within the comment.
Try to make it known that this is not a regular practice at your restaurant.
Make a confession and deal with genuine criticism.
Convey your plan of action.
Get the chat offline to restaurant email address or contact number.
With the advent of internet, there are different social mediums that are designed to get people on a single platform. These medium have given wonderful exposure to businesses. Now it has become easy to communicate with the customers, to get feedback and generate a good reputation of your business. Now you don’t need marketing to do by yourself, if your customers are happy and satisfied, they can do marketing for you.
There are some of the activities that you can do on social media channels:
• Blogs, consultation and forums - Ukuze, Bistro Services.
• Reviews and Comments - Google+, Yelp, TripAdvisor
• Social Networking and Advertising - Twitter and Facebook
• Videos, Events coverage and Recipe Clips - Metacafe, YouTube, Yahoo Video
Tools for Managing Your Reputation
The good news is that there are a number of tools that make it easy to monitor your online presence. There are free means that gives feedback on search activities and refer to the web. There are such channels that give reviews from blogging and social media platforms on your restaurant name as well.
Steps for Maintaining Your Positive Reputation
When your restaurant earns good online reputation, it means that you are able to do online advertising. A well reputed restaurant becomes successful to get positive comments, reviews, referrals, loyal customer and attract more people.
There are some steps that will help you to maintain good reputation:
Work proactively: You may use the above mentioned social media forums to get reviews and monitor your restaurant activities.
You have to be active on the online channels and share encouraging information of your restaurant.
Request for reviews from the satisfied and happy customers and provide them a medium to do so (perhaps on your website, or also encourage them to review you on.
Organize an online investigation for your business on search engines like Google and Bing periodically so that you can make sure that you are well informed.
Bistro Services is providing the services of online reputation management for restaurants. You can consult any issue related to your restaurant reputation with us. It is just a click away. Feel free to contact with Bistro Services consultant.
Top fast food trends which impact the restaurant industry
Recently restaurants usually follow some trends those which are popular in people. One should follow trends after some research because if your customer don’t like the trend, then all your efforts go in vain. Fast food restaurants are usually using static menu type in which the food items are always the same. The restaurant can change the menu by changing the ingredients of the food items. If the restaurateur wants to change the menu item or ingredients of some food items, then he or she must consider the feedback from the customers. Some restaurateur think it is a better approach if they will hire any company which work for them. Bistro services is one of those companies, that provides restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant website development services, and many more.
Website of the restaurant
Many restaurants have their websites. The reason to have a website is to get the attention of customers. Those restaurants who have website get many customers due to their online marketing. Nowadays people mostly use smartphones to interact with their friends and family. In order to seek advice, people usually go through search engines and they will find restaurant websites on google. If your restaurant has good online marketing, then you have big chances to get the customers as your restaurant’s website has more chances to come on the top of the searches. Bistro services is also offering services to develop the websites for restaurants and they are also providing the online marketing services for the restaurant. Many restaurant get more customers for their restaurants after developing their website. It is also a good way to promote the restaurant business by online marketing to earn more profit.
Healthy food theme
Everyone is getting more diet conscious these days. People want to eat healthy food. To meet this public demand, restaurants exclude some ingredients from their food items such as additives, food preservation ingredients, and other artificial flavours and food colours. People appreciate this initiative taken by some restaurant and now this has become a new food trend. Fresh fruit juices and fresh food are in demand. Now restaurants and the chefs are more concerned to have only those ingredients which have natural taste and no artificial flavours. Restaurant owners are taking more interest in the fresh and healthy food by participating in kitchen gardening and other organic food activities.
New trend for the restaurant is to have a chef who is well trained, motivated, and expert in his area. Restaurant are looking for the chefs who are affiliated with fast casual operations. It's a new trend according to American culinary Federation, only those chefs are more favourite who have affiliation in fast casual operations. The reason of having chefs with this affiliation is because after getting affiliation, they have enough knowledge to find out the flaws in the menu. They can cook the complex dishes easily and many other advantages.
People like mexican or chinese food than chicken burger or pizzas. They like natural ingredients like green chile in New Mexico or giardiniera in Chicago. Customers usually like local flavours. Ingredients can make a difference, if you can change the ingredients of any dish eventually its taste changes. Always keep changing the dishes and the ingredients. Also tell the people importance of ingredients which your restaurant are using in their food items like turmeric have unique capacity to fight against cancer. Many restaurants are using trend of Hawaiian food. A famous dish poke, which is served in a bowl with salad and a raw fish.Sushi and seafood are quite in the trend. The health food trend is in.
There are wide variety of trends for the restaurant. Reduce the food wastage, using healthy food and hygiene must be good. The trends are basically a way of life and people like their particular way of life. They don’t want to change their lifestyle. They want stay comfortable in any way. The people usually check the menu of the restaurant or like to hear about the restaurant before going there. The best way to market or to promote your restaurant is by proving such service which the customer will like to share with their family and friends. It will become a word of mouth. If a restaurant has its own website then people like to check it, leave their reviews about the service of the restaurant, about the food items of the restaurant, or about other issues of the restaurant. Those restaurant earns customers confidence which gives importance to their customer’s feedback
Coolest food trends for the restaurant
Restaurants should keep changing their trends or designs, to keep them in the business. Most restaurants use the designs which are obsolete hence, customers don’t pay any attention to those restaurants. You can see mostly crowded places always have unique or coolest designs and trends. People like to follow the trend as the world is constantly changing, so they want to change themselves with the changing world. Some ingredients are so popular in people that people want to have those ingredients in their diet.Bistro services are offering restaurant services like restaurant consultancy services, restaurant menu designing and printing services, restaurant web development services, restaurant online marketing services and many others.
Oatmeal for restaurant
People are using oatmeal for their breakfasts and they would like to have this grain in their diet. The reason is because oatmeal is light grain which helps to keep tummy full and helps to reduce weight and cholesterol level. For excellent results, you can use oatmeal in your restaurant and serve it with maple syrup or with brown sugar. You can serve oatmeal with coconut milk or with some honey. People nowadays want to change their lifestyle and eating style and turning their lifestyle to healthy lifestyle.
Meat for the restaurant
According to new trend, people like to exclude red meat from their diet.Some restaurants are offering grass eating animals meat which is more good in taste and in health. People like to have steak with some healthy vegetables. Steak with different decoration are popular in masses. According to new trend, people like to eat the meat of grass eating animal than to eat the meat of corn eating animals. You can serve these steaks with different garnishing and with different ingredients. The taste and aroma of the dishes attract the customers towards the new dishes. Try to make new dishes with meat. Customer always want to have something new. Always a new dish with new ingredients inspire customers. New meat trend for the restaurant is to have different meat dishes with different ingredients according to the choice of the people.
A word Koji
Like Pokemon or denim, people like the word koji. Koji is a popular dish. It’s scientific name is Aspergillus oryzae. It is usually served with soya sauce and miso sauce. Its flavour has a special name called umami flavour. It’s aroma attract the attention and its appetizing. It must be tossed with the vegetables before roasting it, you can also marinate koji. This dish has a self taste without adding salt, sugar or pepper. It has somehow ocean flavour or you can say it has seafood flavour which mostly people like.
People like to eat high protein diet. Hence they like chickpea flour. The names of the dishes made from chickpea flour are panisse, cecina, Panelle, and socca. By using the chickpea flour many restaurants transform the dishes like cavatelli, as at Boeufhaus in Chicago, or crepes at Santina in NYC. It has rich texture, sweet flavour, and has high starch content.
New trend Turmeric
Turmeric is used in Eastern medicine. People also drink it with milk and honey. Savory, turmeric and milk shake is also popular in San Diego. Restaurant also use powdered turmeric for their dishes. It is easy way to use turmeric to grind it and save it in powdered form.
Tableware for the restaurant
Glassware is recently in the trend. Many five star restaurants are using gold tableware for the customers. They use pots, dishes, glasses with gold platting. People enjoy those restaurants where they find something new and enjoyable. If gold goes with your restaurant theme, then you must try it. Before making any changes to your restaurant,you must consult with someone. If you think you have to talk with someone who must be expert in restaurant business, then you must consult with bistro services as they are offering consultancy services for different restaurants.
How To Train Restaurant Employees?
The employees and staff of every restaurant are vital part of its business. At the same time, the meal should have delicious taste and the place has to be inviting for the guest, that’s why it very crucial to have confident and efficient employees to operate every activity in the restaurant perfectly. So in hospitality industry the employees’ education and training is very necessary to make your hotel successful.
The employee training is very beneficial for every organization. To understand this concept you may compare TRAINING with EDUCATION. As education is the best solution for every problem. If you have education and knowledge, you can tackle every situation. Similarly in restaurants education and training is the basic element of hotel business.
The restaurant business is based on two main operations “Food and Service”. To serve best meal in the town, you have to focus on the training of the chefs and the kitchen staff. The restaurant kitchen staff should know each and every complex item and ingredient of the food. If you want to deliver best service the managers should be well trained.
The training is very important for the chefs because with every new day there is a new gadget that is introduced in the market. Old and conventional cooking methods are no more; the kitchen world is now totally modernized with new technology. If employees are trained periodically, they will become efficient and manage all the food processes well.
Basically the training of employees in a restaurant is emphasized on two types of knowledge of the hotel employees:
The product includes the menu item, their knowledge, the menu combinations, deals, specialities, desserts etc. While the process is about how to pick an order from customer, convey it to the kitchen and then how to prepare the best food that can be served.
When you have to increase your restaurant profits you have to first make your employees trained. Because now the customers are very sharp they ask question and sometimes they need suggestion while ordering food. So your staff should know the right combination of the food items, the ingredients etc. If a customer want to know the ingredients of any lunch item, he will consult to the waiter , if he is not trained well he can’t answer to customer. So training is very much important for the successful restaurant business.
The employees have to be confident, quick, attentive to the customer orders. The employees have to focus on high quality food as well as speedy service. If employees are trained periodically, they will become efficient and manage all the food processes well. There are no hard and fast rules for the training of employees, there are many methods to train employees, you can pick any one of them or you may make a combination of two or more methods.
How to train employees in restaurants?
The training methods for restaurant employees are as follows:
Understanding nuts and bolts:
The initial learning of every employee's starts from the restaurant activities. First you have to define all the basic activities of the restaurant to the employee. You may provide a catalogue of reading to the new staff, so that they can review the hotel activities in detail.
You may use different videos which are based on training of chefs or the managers. It is low cost method to train employees.
The senior staff members of the owner of a restaurant may define some guidelines to the employees. It can be in oral or written form. If the restaurant manager gives some instructions in written form, it will help employees in performing better and will also be helpful for upcoming employees.
You may design different situations and allow employees to act in those situations. They can then come to know how to react in different circumstances.
Presentation or Demos:
The best way to train employees is to act and perform the task practically. You may hire an expert like a highly qualified chef who can give the demo of different activities. For example, if you have to introduce a bakery you may hire a baking expert who can give the demos to prepare the bakery items to your employees. In this way they can learn through practical.
You may arrange lectures and workshops for the hotel staff periodically. It will help employees to get new knowledge and increase their mental abilities.
These are some of the methods through which you can train your employees. This will help you to increase the productivity of the hotel and to improve the performance of the staff members.
Stay connected to Bistro Services to get more information about restaurant employee training!!!
The useful ways by which restaurant owners and managers can upgrade restaurant service
There are many ways by which restaurant owners can achieve successful business. Some of them are lacking in techniques and skills, for that they hire some experts, who help those restaurant owners in making their restaurant more profitable. Bistro service is one of the best restaurant service providers, bistro service provides services like restaurant website development service, restaurant web designing services, restaurant menu designing services, restaurant menu printing services, restaurant online marketing services, restaurant consultancy services and many others. Few useful ways are discussed here that may help restaurant owners in achieving successful business.
Make a list of those great services which suits your restaurant
Many restaurants don’t follow service training guidelines or service handling guidelines for employees. Must remember that restaurants without a service book is like a kitchen without essential stuff. Every restaurant must have a clear and detailed service book, that state goals of service, steps of service and performance expectations.Your employees must know what are your expectations for them.
Provide the necessary stuff for your team
The restaurant which runs out of inventory every time when customers demands, will leave a bad impact on restaurant business. The restaurant which operates without essential tools may have problems. Those problems may include low sales, slow performance, theft, and increased risk of health department violations.
No one can bring change overnight
Great hospitality in restaurant business doesn’t happen overnight. If you hire someone who can guide your staff about hospitality, you will inspire your staff and they will move on the right path of quality service. Bistro services is also offering consultancy services for the restaurants.
Teach the techniques and skills of great services
It is important for your staff to learn something everyday. This will help them to improve their services. You can guide and encourage your employees by coaching them about hospitality everyday. If you stop coaching your staff about the hospitality issues on everyday basis,the problem will be back soon.
Hire enthusiastic and determined people on job
Try to look beyond the resume for great and enthusiastic employees who love their job. Only passionate people will give great results. Good heart for hospitality is more considerable than experience in other restaurants.
Write about the training plan for your employees for all staff members
It is a good practice if employees will teach other employees. Consequences are even more amazing than local trainer. When employees learn from each other, they understand the weaknesses and strengths of each other and try to eliminate them.
Provide great services to your staff and staff will provide great services to your customers
Culture of hospitality flourish when staff feel appreciated and supported. Hospitality diminishes in a culture of fear. If the employees know what is expected from them and know that their managers have their back, then they can achieve anything the restaurant owner wants to achieve.
Give reward on best performance to your employees
Make an employee reward program that benefits hardworking, determined, goal oriented employees. This program also motivate your employees to work hard and get recognition from the managers and restaurant owners. Many restaurant owners inspire their team to do their best by using all their efficient skills. You can get creative to deal with your employees. You can inspire the employees by coaching them regularly to boost their morales. All best restaurants have some strategy for their employees, you have to pick one for your restaurant.
Why restaurant owners must use marketing techniques for successful restaurant business
Most restaurateurs want to have a successful restaurant. For that reason, they plan different campaigns to aware people about their restaurant. Marketing is most important factor in every business. If you have a beautiful restaurant with amazing decor and designs and not enough customers as you plan to earn good revenue, that means you need to use more powerful marketing techniques to get more attention from your customers. Recently, restaurants are using online marketing techniques to promote their restaurant. Restaurants are not using yellow pages because people nowadays use internet to search about anything they want. Some restaurants hire services from some companies to promote their restaurant business. Bistro service is one of the best restaurant service provider company, it provides restaurant online marketing services, restaurant consultancy services, restaurant website development services, restaurant web development services, restaurant web designing services, restaurant menu designing services, restaurant menu printing services and many more. People browse to find restaurants or they like to review customer reviews site to know the services of the restaurant and to choose the best restaurant where they can go.
Stay up to date
Keep your restaurant and yourself updated about new trends, statistics, facts and figures. By doing that, you will correctly analyze your restaurant marketing plan.
Develop a functional website
Develop a well optimized website on web as well as for smartphone users that will help you to get more customers.
Use local SEO practices
Restaurants are now making some internet marketing strategies, to gett more attention from employees.
Make a list of local food bloggers
Ask some best food bloggers of your town to give review about your restaurant in return for a free meal.
Use online restaurant reservation tool
Ask your customers to make reservation online on sites like OpenTable. It is an easy option for your customer because sometimes customer want to get reservation in just few clicks.
Make your email database
Email marketing is an efficient choice to promote your restaurant. You can promote your e-newsletter by social media or by your website.
Try to appear in social media
You need word of mouth marketing for your restaurant, so you need to appear on social media. Interact with your customers whole year via social media.
Pay good incentive for people, so you can get attention
Give incentive to your customers to follow your restaurant’s facebook page and make it easy for them.
Don’t judge anything quickly
Internet world is rapidly changing so don’t make a perception quickly.If your marketing strategy fails, make a new strategy according to the likes and dislikes of your customers.
Run contests on social media
To get more facebook crowd and more customers for your restaurant, you can run different contests on facebook page where people can easily participate and get some rewards.
Remake your menu
Give your menu a new fresh look. That will capture the attention of your customers and they will think that you must include some new dishes in your restaurant’s menu.
Ask your loyal customers to follow your restaurant on social media
It is the big achievement for the restaurant owner if its customer follow the restaurant. It will become a word of mouth for the people. You can ask your customers and employees to follow your facebook page, as by doing that you will get more promotion. When someone like facebook page of your restaurant, her friends and family members will also check the page and wants to visit that place.
Build your online reputation
Get some good reputation from the online world. Ask happy customer to write a review about their dining experience. Negative reviews true or not will turn the business away. So, always try to get a good online review from those customers whom you think are happy from your restaurant services.
How we can raise the restaurant profit by menu engineering
We can raise the profit level of our restaurant by adding some technology to it. You should know that how you have to design your menu for greater profits. You can make some strategies for your restaurant menu, which include traditional type menus, wine lists, menu boards and more. Menu engineering is a process of achieving profitability and popularity of menu items and how you can achieve the goal of profitability by following the rules of menu engineering. This is the process of increasing the profitability of the restaurant per guest. Many restaurant owners keep the rules of menu engineering in developing the restaurant menu. Menu engineering will help the restaurant to increase the profit. Cost decision of menu development is one of the most important and time consuming work. Some companies are working for restaurants, like Bistro services. Bistro services is one of the most popular company that provides restaurant menu designing services, restaurant menu printing services, restaurant website development services, restaurant online marketing services, restaurant web designing services and many more.
Categorization of menu items according to profit and popularity
The process of categorization of menu items will let you know that how the menu engineering methods can be beneficial for you.
Split your menu into categories and sections
Divide the menu into categories as it will give your customers many varieties. Categories are not set in stone, you can categorize the menu according to your restaurant food items. For example, some common categories are appetizers, entrees, desserts and drinks. There is no overlap in all categories, you can develop the categories according to your restaurant food offering. After making categories, you have to break those categories into sections For example, there are some sections that fit into entrees categories seafood entrees, meat entrees etc. For drink category, sub categories are alcoholic drinks and non alcoholic drinks When you define your sections, separate the distinct type of food items. These categories will elaborate the food categories and sections. It give the customer less time to pick their favourite food.
Place your menu items into one of four quadrants
Make a quadrant by using all food items of your restaurant. Place one of the those food items into one of four quadrants. There four quadrants are stars those are for high profitability and high popularity, plow horse those are for low profitability and low popularity, puzzles are for high profitability and low popularity, and dogs are for low profitability and low popularity. You can add the food items on quadrants according to their value.
Calculate the success of menu items in each of the four quadrants
According to the value of the food items that you made in quadrant, you have to mention that food item in related section. If your food item is popular and profitable, put that in stars. If your food item is popular but low profitable, mention that food item in plow horses. If your food item is high profitable but low popular then place it in puzzle. If your food item is low profitable and low popular then place it in dogs section. You have to rank the profitability and popularity in categories first after that rank the sections. Placing data into the correct location in the menu will let you know what food items are profitable for your restaurant business. For example, soup and salad special comes in plow horses.
Do’s and don’ts of the menu development
While developing the menu, you have to take care about certain things. If you want to highlight the menu items, you may need some space. If the menu item is not written properly with spaces, then menu doesn’t looks attractive. If you increase the number of items with highlighter,s with visual cues, it will decrease the value of your bottom line and your menu will look cluttered. Only highlight one item in each category. According to some studies, by adding high quality pictures of food items in your menu can increase your sales at about 30%. Use the same technique for adding pictures. If you add more pictures of food in your menu, you will never get a good impact of your menu. When you use more highlighted menu lines, customers cannot easily focus on one item and same is true for pictures. Always use highlight and pictures for profitable and popular food items. Food pictures and highlight will leave a good impact on the customers and customers would like to order those food items which they find more attractive. Do not list the prices of the menu in a column right side of the menu. Write the prices after giving two spaces after the end of the food item description.
Some common traits of a successful Restaurateur
There are many people who want to start a restaurant business. Restaurant business is not easy, as people think about it. The restaurateur is not a naive person who do the work like all the restauranteurs. Restaurateur mostly have some common skills and traits which make their restaurant unique and successful. Here, we talk about those special traits which will help your restaurant to grow. Running a restaurant requires hard work and solid business skills. A restaurateur must have traits like tolerance, business sense, positive energy, leadership skills, passion, presence, persistence, ability to balance the life inside and outside the restaurant, and Schmoozability. Owning a restaurant is not a piece of cake.Before deciding to open a restaurant, one must understand the responsibilities and kind of work which he has to do. If a person can easily handle all the responsibilities then he can easily handle all the chores of restaurants. Being a successful restaurateur means you must have more ability to handle all main tasks of the restaurant. If a person have a set of essential skills and knowledge then he or she can easily manage a restaurant. Some restaurateur take the services from some restaurant service providers like, restaurant menu designing services providers, restaurant menu printing services providers, restaurant online marketing services providers, restaurant website development services, restaurant web designing services etc. Restaurateur can easily deal with his business if he know all the skills and techniques to deal with the business. Here are some crucial traits which a restaurateur must have in order to make the restaurant more profitable.
It’s a prime job of manager or a restaurant owner to Schmooze customers. A good and sympathetic restaurateur listen to the customer’s complaints and deal with them nicely. He knows how customer service is crucial for the restaurant business. He tries to improve the customer services to improve the restaurant profitability. An enthusiastic restaurateur efforts to serve his or her customers best service. Those restaurateurs who don’t find enough time to interact with the customers can interact with them on social media or on website. Restaurateur can ask customers to leave their feedback in order to improve the services according to their customers demands. Restaurateur must know what are the favourite dishes of the customers and tries to improve the quality of those dishes.
Ability to multitask
Restaurateur have to be on the top of everything. A responsible restaurateur can easily deal with all the important issues of the restaurant. Like ordering from vendors, fixing broken equipments, answering phone calls for orders or for other issues, schmoozing with customers, tracking inventory, managing staff all the tasks should be done at one day.
Ability to deal with stress
Stress is inevitable. Restaurateur always stress out. He is always worried about maintaining top notch services for the restaurant, maintaining the work flow, keeping the cash flow up, arbitrate the conflict between staff members, keeping the inventory from going out of stock, and several other things. Restaurateur is bound to deal with the problems in every now and then. A good restaurateur understand how to handle the work of the restaurant and not let it consume him. Those restaurateurs who think that they have some trouble in handling different chores of restaurant, they should consult with some good restaurant consultants. Bistro services is also offering consultancy services to their customers.
Restaurateur should know how their restaurant’s kitchen operates, so they can make some changes in their restaurant to improve the services. Some educational programs offers culinary classes and training for new restaurateur. Restaurateur have to handle the finances of the restaurant all by himself. A restaurant would go under fast if the restaurant’s budget weren’t spent properly. For example, if restaurateur spent big part of budget on remodeling the restaurant, there will be little left for inventory and for the staff’s payment. If restaurateur thinks he need some assistance in maintaining the restaurant’s financing or other services, then he can get the assistance from Bistro services consultants.