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Creative Strategies for Restaurants

A restaurant is a place where people go and eat their favourite meal. People always want to have a delicious meal with peaceful atmosphere. A restaurant business may become easy to run when people themselves go and they desire to go to a hotel. The hotel owner want to capture more and more customers through different marketing tactics.
Here are some marketing strategies for your restaurant:
PUBLIC RELATIONS:
The easiest way to make your hotel known to everyone is through PUBLIC RELATIONS. It may be known as advertising for which you don’t need to pay. When a restaurant has well developed public and media relations, it will acquire good reputation and publicity.
Happy Masina had said:
"Reputation matters because your behind is always behind you."
To create a good brand name you have to make unique stories of your restaurant for media as it is always looking forward for news. Sometimes it is not always easy to have a good press release, however there are many tips to make your restaurant news a good one. You may sponsor any event like charity or sports etc.
DEVELOP A WEBSITE:
For every restaurant, it is very important to have a website as internet is the most utilizing source of communication. Your web presence is the main channel through which marketing could become very easy. Most of the people when decide to eat outside, go to visit their website first. A good website attract more people to come to your restaurant. A perfect website should have:
- Restaurant address
- Contact number
- Fax number,
- Facebook address
- Menu
- Special offer
- Restaurant timings
- Tempting food images etc
You can make your website colourful by adding different pictures like restaurant images and appealing food pictures. Moreover a good website is one which is mobile & user friendly.
MENU DESIGN:
The menu of a restaurant is the best advertising tool for a restaurant. A dull and obsolete menu creates a very bad image of the restaurant. It will hurt your reputation too. Make sure your menu is colourful, luscious, fresh and neat. The menu provides information about food and its prices, so there should be clarity in it.
ADVERTIZE SERVICES
Sometimes the restaurants are providing take away or free delivery offers but it is not advertised properly which means you are not earning that much from these services. Advertise these services through pamphlets, brochures, flyers etc.
ORGANIZE EVENTS:
The best thing to become socialize is to arrange events like art exhibitions, charity programmes, concerts, competitions (cooking or baking competitions) or sports events. It will bring public to come to your place.
GREEN MARKETING
Green marketing is the modern concept which is being practiced by lot of brands. You can add it in your restaurant business. It will help you in building a prestigious name of your restaurant.
SEND E-MAILS
Nowadays restaurants are engaged in sending their upcoming offerings via e-mails and text messages. It is the best way to inform your potential customers about the latest deals. It will also help you to create an online buzz.
SOCIAL MEDIA MARKETING
Sean Gardner had said:
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”
Social media marketing is a good way to create awareness of your restaurant. There are different social media platforms. The famous one is the FACEBOOK. It will help you to connect with your customers. The hash tag trend is at its peak. People visit a restaurant and post it on facebook. Create your restaurant facebook page, it will help you in getting ratings and likes.Try to make your customers happy because the social media is a direct platform on which they can make or break your restaurant brand name.
Jeff Bezos had said:
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Moreover you can also use Twitter, Instagram, Whatsapp etc.
CUSTOMER FEEDBACK
You can get customers feedback from online reviews or by taking comments. It will provide you some suggestions to make your services and meal better.
Scott Cook had said:
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
These are some strategies that can make your restaurant successful.

Bistro Services Researcher
Feb 2016 , Feb 22
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