How to select a location for your restaurant
When you are planning to open a restaurant, there are many important things which you have to decide. You have to create a full business plan ,write a menu ,apply for a loan but the first question which should come into your mind would be the location of your restaurant because the location of your restaurant is as important as the food and services of your restaurant.
The first question which you should think when deciding the location of your restaurant should be the population.If there are enough people in the area to support your business,you have chances of success. Enough people who pass by your restaurant to keep you busy.Whereas, if you also choose to select isolated place, customers may visit you on occasionally.
You should see through the eyes of the customers and ask yourself that which restaurant you visit the most when you are outside and ask from your friends.Do proper research before making a decision. If it still doesn't satisfy you, then you can take help by hiring professionals who have experience in this area.You must understand that visibility does matter, because people should know that your restaurant exist and they should stop by for dining at times.
Second main thing you have to take care would be that wherever you select your location,it must have a parking area because there should be enough space to accommodate many cars.As some people are lazy, and if they have to walk many miles to come to your restaurant, they will prefer to gosomewhere else which provides them this facility.
The place which you should decide for your restaurant must be large enough. It must have large available space to take care of your necessities like dry storage, office for paperwork and if you ever plan for renovation, you don't have to face problems. Size of your location matters, it must be large enough that if you want to make a lawn for sitting, it can provide you with this facility as well and it must have a waiting area.
When you are deciding a place for your restaurant, you should look for available resources near your location.When you are starting to build it, all the necessary raw material is available like the water, electricity, gas, soil etc.It must have a proper wiring ,alarm system, sprinkle system, restroom and many much more things. You must hire some professional code officer or inspector, professionals and seek proper help for them.
When you are finding a location for your restaurant, check other successful restaurants and their strategies and how they are successful.If you don't want competition then don't select a restaurant near your competitor and be the initiator but if you do want a competition then select your restaurant near your competitors place.
Don't be impulsive to decide the restaurant that this is the one you want as when you start sketching out the dining room,visit multiple sites and check them properly by making a proper business plan and what kind of things are required to you during making a business plan.If they all are available at that place or not, because patience is a virtue and pays you off.
Think about lease
Don't be shy to negotiate your restaurant's lease as many people are surprised to find out that they can haggle with prospective landlords about a lease not just for a monthly rent but also about who pays for things like heat, snow removal, lawn care and general maintenance.You should ask for concessions.Before you sign for a multi-year lease,you have to consider all the consequences that if your restaurant fails what you will do about it,so ask for a two or three years lease to start once you have established successful restaurant, you can sign a longer lease.
Necessary questions you should ask yourself
Ask multiple questions if you have selected a restaurant location.If you can find the qualified employees in the area in which the facility is located? whether you are selecting the right place for the target customers? Are the lease terms and rents favorable ? Do the local committee permits you to start your business at that location and you can get permission and the paper work done at time? Do you have a good management plan? Can supplier make deliveries conveniently at your location? Does it meets your layout requirements and much more similar criterias should be kept in mind before initiating your business.
Employee motivation in Restaurants
Employee motivation in any business is necessary for employee retention and to reduce the turnover rates but in the hospitality industry like restaurants, the turnover rates are extremely high because the people who mostly work in the fast -food restaurants, often choose this employment as short-term employment while they pursue education or other employment.The managers and owners in this industry choose different motivation factors to reduce the turnover rates and to produce the higher quality and more productive work results. Motivating your employees is not easy , but is extremely important .No single method work for every employee because every employee is different
It is said that "To win the marketplace you must first win in the workplace"
Salary and wages
To retain your good employees in the industry. the first thing you should do is to observe your employees to learn about what thing motivates them.Well the most obvious reason that any front line employee would leave the restaurant will be the wage as restaurant front line employees mostly get low wages.
Deliver regular performance review of all the employees. Provide constructive feedback and encourage employees to continue to work with passion and tell them that if they continue to work with enthusiasm, then after six to seven month they can expect that their salary will increase.
Career advancement or growth
The second reason which can lead to motivate the employees could be promotion and growth in the organization and in the restaurant you can do it by observing the skills of the employees and by assigning them extra task and keep motivating them.As employees complete extra tasks and you may find that worker as a beneficial for the restaurant, you can recognize this extra task and can promote him.
Hierarchy in any organization is necessary because that shows that your company is structured.Titles help employees feel successful as they advance up the ladder of hierarchy in the restaurants. Observe your employees carefully that which employee has potential, skills and enterprising attitudes and if you find that right person, promote them into management position.
Good working condition and hours
Good working condition and working hours also plays an important role in motivating employees as you see the employees which you hire in your restaurant can be of different age. Some may be full time students and part time hospitality workers and their focus would be school, not organization.In other words the employees in the restaurant are diverse in nature ,household wives are also included in this ,so your job is to observe who is good when he performs the job in part time or full time.You can provide good working condition by proving flexible hours so that the employees can stay longer .
You can motivate your employees by developing an open dialogue policy between employees and management. Encourage employees to share their ideas as to how to improve services ,their goals, and both negative and positive feedback of your restaurant and how to improve them.When you listen to your employees ideas and give importance to their feedback, employees will feel valued that their ideas are encouraged and this will create as a sense of belongingness in them as a result, they will be motivated and will perform high quality work.
"when people are financially invested, they want a return. When people are emotionally invested, they want to contribute"
One more method can be when employees face any problem or issue during work that they think can't be solved by them and ask you to help them.You should respond to their problems and issues.Empathetic environment in any organization is necessary and a key to success,they are more likely to trust the management and will feel like a valued part of the company.
Recognition also plays an important part in the motivation factor, if any employee has earned you more customers than the other with his good servic,e you can institute an incentive such as naming an employee of the month. Each month the management should select an employee who shows exceptional work or energetic work habits. Hang the photograph of the employee in the prominent position or provide him a paid day of and use different kinds of recognition methods.
Interesting work also plays an important part in motivating employees, when you are hiring someone for the job, ask him about his interest that what kind of work he would like to do the most.When your employee is performing his work, observe him by giving him different kinds of work and if he do one work better than the other, then give them his favorite duty.
Job security also plays an important part of motivation because a if person feels secure in his work, he will be more likely to do and trust his management .If your employee wants leave for 2 days, then you should provide him leave or help him in his difficult situation.Sympatric help with personal problems will also help him in keeping motivation.
Intrinsic or extrinsic reward also plays an important part in keeping your employees motivated .Extrinsic rewards are usually tangible given by managers to his workers such as raises,bonuses,benefits etc.Intrinsic rewards are internal rewards like recognition of work, appreciation.It is up to you to decide which reward would motivate different employees.
How to turn around a restaurant successfully
Restaurant is an important place where people come to spend their valuable time with or without their families. If someone had good time in your restaurant then they will tell about it to their friends, relatives etc so that will be your restaurant marketing strategy too. Consider if your restaurant is not working in same way like before or when it was newly established, you had little returns, you had less customers than before, so it means that you have to turn around your restaurant. So, in order to revitalize your restaurant you have to figure out where is the problem in your restaurant.
Turn around your restaurant design
It’s good to have the consent of your customers about the restaurant design to turn around your restaurant accordingly. Design of the restaurant have its own importance. Restaurant looks good when its exterior and interior design is good. People like to go to that place which inspire them. Before making any change, know your customer’s choice first. There are so many designs for interior and exterior. Restaurant owners mostly hires some exterior and interior designers for their restaurant designing.
Turn around your Menu design and menu printing
Menu is another important thing which tells the customer about the restaurant food items and speciality. Menu printing is also very important because If something appeals you, you automatically attract towards it. Same is true in case of menu printing because it is the cover. Customer will think that if the cover is beautiful that means the food items are also delicious. Food items are listed in menu with food pictures gives amazing feeling to the customers and they will see what they will have after ordering that food.
Turn around the service of the restaurant
Service of the restaurant gives awesome feeling to the customers if the services are superb. In restaurant services, you can consider waiter servicers, chef services, welcome and goodbyes the most important services of your restaurant. A smile when the customer enters into your restaurant can make the day of the customer. Soft music can comfy the customer and make them feel relaxed. Clean tables, spoons, forks, napkins show them that you care about the customer and their hygiene. People of 21st century are more concerned about their health than ever before because of the new disease which caused by unhygienic food which is served on the restaurants.
Turn around the restaurant marketing
Marketing also plays important role in turning the business of the restaurant. Marketing tells the restaurant about your restaurant and about your restaurant vision and offers. If your marketing is good, you’ll get customers but if you have no any marketing campaign about your restaurant, one day or another you will lose your customers because other restaurant owners will earn your customers on the basis of their marketing campaign. Marketing can be done in various ways. Like you can paste the pamphlet of your restaurant to the well crowded places.Another marketing is online marketing and many restaurants are into it and earning through it. Restaurant online marketing is quite better technique as it requires less time and money to tell everyone about your restaurant. It can make your restaurant so successful that it can be a word of mouth for everyone. Restaurant online marketing is easy if you will hire the services of any restaurant for online marketing.You will be known to most of the people who uses internet or social media sites. For this ,many companies are working hard and one of those companies is bistroservices.com.Itvarious services for the restaurant owners like restaurant online marketing, restaurant consulting, restaurant website developers services etc.
Restaurant professional web design
There is trend nowadays that people would like to visit the restaurant website and like to place their order up there to save their time and money. Many restaurant owners are getting the services of some companies to built their interactive websites.Websites are also very important tool nowadays to get the attention of people those who spend most of their time on internet. Its also good for you to have one website for your restaurant as it helps your business to grow more and more but for that you must have to hire some skillful web developer. There are so many web developers on the internet available but some specific web developer who only work for restaurant websites can give you much better website than those who built it first time. Bistroservices.com is specially working for the restaurants and help their owners to built their website. They provide special restaurant web design portfolio, restaurant menu printing, restaurant menu design, restaurant online marketing and restaurant consulting and so many other services.
Best way to develop a menu for the restaurant
Menu which earns customers for your restaurant is considered as a best menu for your restaurant but how you will know about that. The answer is easy, you have to pay serious attention towards menu designing because it plays vital role in your restaurant business.After menu designing menu items are important in restaurant business means it needs a little research on your customer’s choice about food and you should offer that food according to your customer’s choice.To make a perfect menu for you restaurant you must consider the following points
To capture the attention of customers, menu must look interesting. There are hundreds of menu designs which are designed by well known graphic designers.Many restaurants hire some companies which specifically works for restaurants like bistroservices.com here you can get your menu design easily with experienced and skillful graphic designers. If you want to motivate your customer to check your speciality, you may ask to highlight that food item. Restaurant website design services are also in a trend as many restaurant owners want to have their website where customer can easily order their favourite food items.
Food items on Menu
Food list must be prioritized. Food is the main item of your restaurant upon which your business stand.You must place the most important dishes of your restaurant on the top where customer read first and category 2 dishes will comes second and category 3 dishes comes after. Categorization is important according to their price and to let the customer know about the importance of the dishes.Menu must looks tempting and must have pictures of dishes.
Pricing of food in the menu list
This area need your research. Must research on some successful competitors that how they are offering cheap food items. Price mostly matters alot when customer consider to order something. To motivate your customers, you must offer them your special food as a try.If customer like your trial food, item they would like to order it. Many companies are offering restaurant consulting services, so don’t need to take burden on you and must consult with them about pricing, menu designing and so on.
How to improve Financial Performance Of your restaurant?
The main activity of any organization is to improve its financial graphs. A restaurant is easy to open but the main task is to make it profitable. A restaurant business is highly risky and difficult to manage. The competition is very high in hospitality industry and it is very crucial for restaurant to dominate in the industry. The new trends and techniques are introduced and the hospitality industry is moving towards highly modern and creative business.
The economic performance of a restaurant has also a very significant impact on its brand name. If a restaurant has higher profit and income, it will flourish and grow easily and can compete in this race. The more the return and income,more will be the opportunities to make advancements in the hotel.
A famous business quote:
“If you can't measure it, you can't manage it!
It is very important for a restaurant to increase profit as the competition is highly intense. There are different tips and techniques to improve the financial performance of your restaurant. With the help of different strategies, the economies of scales can be achieved. Moreover, the revenue can be maximized through increased sales and by providing up to the mark services. Many times the restaurant owners exert too much force to improve business performance but they can’t do so. The reason is that the strategies are not implemented correctly or there may be lack of planning.
The financial performance is the root of any restaurant. All the activities done in a restaurant are ultimately influencing its profit. The profit generation is the milestone of the business. The financial outcomes can be improved through better financial, business management and marketing strategies.
Sometimes it happens that a restaurant had lot of income but when they have to invest it, there comes mismanagement. So the resources should be managed and utilized wisely. The expenses should be monitored. The top priority of a restaurant owner is to maximize income and minimize expenses. The cost reduction is very important perspective of a business. The cost cutting techniques might be used to reduce the expenses.
Warren Buffett Said:
“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.”
The cost can be controlled by:
Managing low inventory cost
Proper labour management
Reducing operating expenses
Increasing orders and bookings through website
Managing Food Cost etc
The financial operation is the core activity of a restaurant because the financial performance of past and present is the indicator of future. The sales are forecasted on the basis of historical financial data. If all the financial operations are managed and controlled properly, it will help tomorrow. All the data should be recorded properly and will help to predict the business in future. If it is better than your competitors, it will help you in making your own distinction and raise your success graph. It is the most concerning issue of hospitality industry. RALPH MARSTON SAID:
" Don’t lower your expectation to meet your performance
Raise your level of performance to meet your expectation
Expect the best and then do what is necessary to make it a reality."
How to design restaurant menu?
Why a menu is important for a restaurant?
It is a huge challenge to design menu for your restaurant. A menu of a restaurant may prove as a key to success for the hotel business. The menu is the core tangible asset of a restaurant which provides all the information regarding food items, dishes and their prices. A menu is a best communication channel in a restaurant, as it shows which food items are available in the restaurant.
Many times a menu shows the attractive colours and appetizing images which make customers curious about the food and they want to taste it. A perfect menu may help restaurant in marketing activities. A menu depicts what restaurant has for its customer’s i.e dishes, items, offers, discounts etc. A menu is a core element as it is the basis of all the food operations. It also gives instruction to restaurant staff about the material equipment and skills needed to maintain the availability of the food. The good image of a restaurant is created through its well designed menu.
Gayle King said:
“I have an impressionable palate. A well worded menu or beautifully presented dish excites me. I get a great deal of pleasure just thinking about food.”
Hence a perfect menu meant a lot to every person who comes to your restaurant. So make your menu smart and appetizing. As customers always starts with a menu, when they are in your restaurant.If it is colourful, it will appeal the customers.
We may say that a menu is catalogue or a card which shows all the offerings of your restaurant. We may say that menu is not the product of a restaurant but it tells the story of the product line of the restaurant. The menu defines the food items with its prices which a customer wants.
A good menu creates positive image before a guest select dishes and go for an order. Every restaurant has a theme, so the menu should always be designed according to that theme. If a restaurant has a vibrant look, then menu should be of bright colours because bright colours always show energy, excitement and happiness. Whereas if a restaurant doesn't have a vibrant look and interior, it should go with menu having soft and light colours as they show care, harmony, peace and calmness. Some restaurants have over details which has a negative impact on customers. A menu should look pretty and provide only useful details to customers.
Joe Bastianich has said:
“The menu should be part of entertainment part of the dining experience. It’s kind of like reading “Playbill” when you go to the theatre. It should be alluring and interactive document. Does it have burn marks on it from the candle? If you ever get a greasy menu with food stains on it, it’s time to run like hell. “
The well designed menu helps to retain customers. The loyal customers visit your restaurant often. The cost and expenses can easily be known to the restaurant staff through a menu. You can also publish your menu on your website to increase traffic. People want to view menu before going to a restaurant. An online menu provides all the information about the available dishes in a restaurant. Make different designs for your menus and pick the best one.
There are some recommendations to design a menu:
Use colours that match the restaurant theme
Make specific categories of food items
Classify food in the related categories
Divide page and do menu engineering
Placement of dishes with low and high prices
Mix the low and high prices items
Don’t make crammed menu
Use appetizing images
Use words that makes the food delicious in customer’s mind
Highlight offers, discounts, birthday or holiday packages etc
Use arrows, bullets, boxes etc
Common exterior design and facilities mistakes in restaurant which should be avoided
Well it should be kept in mind while designing your restaurant that the overall impression that a person gets from a place is the first thing he ever notices about the restaurant and that is the external view of the place. The goal of any restaurants exterior design should be to communicate what your restaurant have to offer on the outside of your building so it should be well communicated because people on the street or sidewalk will develop brand recognition and expectation according to the exterior design of our restaurant.Here are some of the common exterior design mistakes and how it should be properly done and avoided.
Some restaurant just don't capitalize much on a great location with signage which is the most important part of the restaurant's marketing because your restaurant's signs are the first thing people will see when they pass by or come to your restaurant. It should be visible all the time day or night and should be unique and easily identified.
Some restaurants don't give much space for the parking area because of which the customers have to park their cars far away and that becomes the reason they stop coming to that restaurant. Your parking lot should be clearly made for your customers. If you are open after sunset, your parking area should be fully illuminated to keep customers safe at night.
colors also play an important role in the exterior design of your restaurant, bright, colorful tones are often indicative of quick service establishments. They are visible and recognizable from a distance. And are enough to recognize.So it is wise that your restaurant should present a fairly consistent theme in all of its design.
If you have no board of menu outside or if you are leaving an old, tired, faded menus outside, they are reflecting the concept.If people are looking at the outside menu of your restaurant, it's because they are unfamiliar of your restaurant and want to know about their favorites food and prices.So it is better to hang a clean ,updated menu outside to bring new customers into your restaurant.
It's all about exteriors
Mostly restaurants just build a big plain buildings which really don't attract any customer as they only give an office look to your restaurant. But the restaurant's which spend more on the exteriors definitely gets more customers. It is always better to beautify your building. .A fresh coat of paint, fresh grass, clean windows, light bulbs and so on, make a huge difference in what potential customers perceive of your restaurant.
Not only this, you should also make landscaping area very attractive, like the plant, rocks and other decoration in your landscaping should match your restaurant concept.These little things have a lot of importance in them so care for these things when making decisions about your restaurant.
Restaurant name and location
Proper place selection also plays an important role in getting customers. So choose your location carefully. If you have opened a big restaurant with huge opening but the place is far away from the city how can you expect the customers to get in? Similarly if your restaurant name doesn't specify or convey its message through name ,the customers wouldn't know about your restaurant.
The restaurant which provide outside dining usually gets more customers than the restaurant which don't because offering an outdoor eating area will attract customers, especially when the weather is nice.Different people have different minds, so if you choose to provide outside dining area with outdoor table, seating and umbrellas or screen for shade,it is definitely going to attract more customers because they will be able to enjoy more through the ambiance.
Unsightly service areas available to customer
Some restaurant's usually lose their customers because they are too lazy to clean garbage or their garbage is seen by their customers.Make sure this is always hidden. Place trashcan in the discreet location just outside your front door so customers can dispose off their garbage.
These were the ideas which should be taken care off when making a decision about your exterior design of your restaurant.
Common restaurant interior design mistakes which should be avoided
If you have a restaurant which is providing excellent quality food and service to its customers what you could possibly provide to your customers.The great interior design and facilities also affects the customers If they have ever stopped coming into your restaurant and prefer for home delivery in spite of the fact that you provide them excellent food and service then it's time to think about your interior design and facilities because it's your responsibility to add elements to your restaurant for making it more luxurious and comfortable.
Here are some of the common restaurant interior designing mistakes which makes their luxurious restaurant from elegant to unpleasant.
Well there are many seating options that are available in the well decorated restaurants but some restaurants don't think about it much and forget to invest on the most essential part of the restaurant which is sitting arrangement. Depending on the theme of your restaurant,sitting arrangement can be decided, that has a vat choice.
Your restaurant floor matters a lot in the restaurant. Now it depends on the owner that what kind of marbles he is putting on the floor or what kind of carpets they are choosing.It is best for restaurants not to put any carpet on the floor as they diminish the luxury factor in your restaurant. Even if you choosing to put a carpet on your floor, then choose to pick a carpet that is quiet and mute and going along with the rest of you business motif.Train your staff to clean the carpet twice a day otherwise choose to put tiles or marbles on your floor.
Inadequate lightning, music and atmosphere
Too much or too less lightening can scare a customer.It should be soft enough that your customer can easily read menu and other reading materials and should complete your atmosphere and it should not be too harsh. Try to make sure that the lamp fixture is attractive and clean and is properly fixed. Soft, ambient lighting throughout your restaurant will add elegance to your restaurant.
Same like this, the noise in the restaurants should not be so loud that customers can't hear the voice of their next partners and have to talk in the loud voices as they are shouting.
The atmosphere should be clean, of course its sweltering in the kitchen and your wait staff is generating a lot of heat bustling around the table. But people never like to keep their coat on for dinner. Living room temperature is best for a restaurant seating section.
Proper Decor and plants
The design and decor of your restaurant should match the scene of your restaurant .By keeping your decor minimum, will add sophistication to your restaurant because by adding too much decor in your restaurant's wall will make your restaurant to look like a thrift shop. So limit what you hang on the walls and place on the shelves. And if you have put artificial or real plant in your restaurant, make sure to clean them on a regular basis because the last thing your customer would want to look up and see is a fake tree with dust looming over them.
These are the common mistakes that are done by restaurant's management so it is advised not to decorate your restaurant all by yourself but consult some professional interior designer.
Mistakes to avoid when designing restaurant's menu
Restaurant's menu are the vital marketing tools for any restaurant's because they advertise what the restaurant has to offer and are the first thing that customer notices about the restaurant even if a customer has not visited your restaurant and someone has handed over you menu to him.It will create in him some kind of excitement to visit your restaurant if the menu is nice and well presented. It is said that "first impression is the last impression". So it is better when you are about to start a restaurant you should also spend some money on designing a well defined menu, its design, layout, color palette, type selection ,treatment and even paper selection because menu creates certain level of expectations in guests about your food, beverage and atmosphere as menu visually appeal to guests and draw their attention to specific items and if what was promised on the menu appears to be true, you will create not only a loyal and guarantee return visit but also build a relationship and a guest experience.
But sadly, not every restaurant is aware of this delegate thing and do a lot of mistakes when designing a menu and don't do enough research in this particular area due to which they fail to invite more customers. These are the common mistakes which should be avoided when designing a restaurant menu.
Don't add too many or fewer dishes
when you are designing your restaurant's menu, don't add too many items of food in list as it overwhelm and confuse the customers because they become unable to decide which food to eat at one time and which one next time moreover it will cost you a huge inventory and maybe you also lose some raw food due to large food of list and food quality also suffer due to the super size menu. And don't list the items which are not regularly available as it will disappoint them that you advertise items which are not available. Kitchen staff also become unable to gain experience of preparing a reasonable number of dishes and can't give his undivided attention to the specific number of list.
Likewise, don't add fewer number of dishes in the menu as it bores the customer as when they come back again because there will be nothing new in the dishes except for the fewer items and your restaurant will be unable to attract a sufficiently large customer base. You should add at least twenty items on your menu for consistency .
Not taking full advantage of the menu
Graphics plays an important role in the menu designing process but many restaurant fails to realize its importance so it is better that when you are designing your menu based on your restaurant you should know that it will show your restaurant brand and its image ,so get advantage of putting picture, using your restaurant logo ,providing its phone number and address at the front page will be very much helpful for customers to recognize its place also add necessary information if there is any regarding memberships and discounts and if you are updating your menu then update it on the website as well and use the some font which you have used in all the menu.
Don't forget to update
Update your menu regularly because everything changes with time so your menu should be. If your manager has changed overtime but your menu hasn't then it's definitely a shame because price fluctuate overtime to ensure that you are not losing your margin overtime even if your dish hasn't changed over time, your prices need to be regularly updated to reflect market value. And at least twice a year menu prices should be evaluated because if menu price don't increase in tandem ,restaurant lose their margin and if some dish is not doing well then it's wise to replace it with something new and better. And every item on your menu should be popular and change with time by updating seasonal dishes. In fact a line extension should be considered for the most popular dishes. Moreover it is better to avoid handwritten changes on the menu as digital printing allows for quick and inexpensive menu updates so it is better to reprint when making pricing changes or discontinuing items.
After all size matters
The font size of your menu shouldn't be too small that it becomes unable to read what has been written even if you have many dishes you should use little more pages rather than trying to adjust all menus in one page or if you want to do anything better then made a little menu book . because adjusting all menu list in one page will bore the reader creating a bad impression about your restaurant. Not only this carefully decide the size of your menu it shouldn't be too large that customers feel awkward when they hold it nor too small that it becomes unable to read.
Adjustment of prize
It should be taken into account that pricing the items should not be done in the ascending order because customers will order based on price not on the food preference same goes with the placement of food placement because many restaurants don't give much importance to the food placement so the best areas of your menu should be covered with the food items which you want to sell to the customers.
When making menu item list it is much better to add a couple of spaces after a menu item then the prizes .Restaurants that write the menu items on the left and prizes on the far right, connecting them with the dots reveal a lack of sophistication. This type of layout also encourages guests to look down the right hand side of the menu and select their food based on price.
Don't forgot to mention the specialty item
One more common mistake that are often made in restaurant menu is that they forgot to add the specialty item which a restaurant has to offer which offers nothing new to the restaurant and making it less competitive because if you are offering the same things in the restaurant which your competitor is offering than the customers will go for prize rather than for item so always mention the specialty item of your restaurant making your restaurant more special through its menu.
Menu should be designed by professional
Menu descriptions should be well researched and should be written by the professional copywriter with the assistance of the chef rather than by the chef itself because the menu is the most important piece of marketing collateral that you have because every single person who comes into your restaurant uses it.The restaurant most important sales tool so make sure it is professionally written because the cost of hiring a copywriter is minimal amount of money compared to the boost you will see to your profits from a well written menu. The way menu items are worded can have a completely different appeal and send a different message.Bistroservice.com is also providing the restaurant menu making consultancy so if you want help in designing menu you should visit this site.
Creative Strategies for Restaurants
A restaurant is a place where people go and eat their favourite meal. People always want to have a delicious meal with peaceful atmosphere. A restaurant business may become easy to run when people themselves go and they desire to go to a hotel. The hotel owner want to capture more and more customers through different marketing tactics.
Here are some marketing strategies for your restaurant:
The easiest way to make your hotel known to everyone is through PUBLIC RELATIONS. It may be known as advertising for which you don’t need to pay. When a restaurant has well developed public and media relations, it will acquire good reputation and publicity.
Happy Masina had said:
"Reputation matters because your behind is always behind you."
To create a good brand name you have to make unique stories of your restaurant for media as it is always looking forward for news. Sometimes it is not always easy to have a good press release, however there are many tips to make your restaurant news a good one. You may sponsor any event like charity or sports etc.
DEVELOP A WEBSITE:
For every restaurant, it is very important to have a website as internet is the most utilizing source of communication. Your web presence is the main channel through which marketing could become very easy. Most of the people when decide to eat outside, go to visit their website first. A good website attract more people to come to your restaurant. A perfect website should have:
- Restaurant address
- Contact number
- Fax number,
- Facebook address
- Special offer
- Restaurant timings
- Tempting food images etc
You can make your website colourful by adding different pictures like restaurant images and appealing food pictures. Moreover a good website is one which is mobile & user friendly.
The menu of a restaurant is the best advertising tool for a restaurant. A dull and obsolete menu creates a very bad image of the restaurant. It will hurt your reputation too. Make sure your menu is colourful, luscious, fresh and neat. The menu provides information about food and its prices, so there should be clarity in it.
Sometimes the restaurants are providing take away or free delivery offers but it is not advertised properly which means you are not earning that much from these services. Advertise these services through pamphlets, brochures, flyers etc.
The best thing to become socialize is to arrange events like art exhibitions, charity programmes, concerts, competitions (cooking or baking competitions) or sports events. It will bring public to come to your place.
Green marketing is the modern concept which is being practiced by lot of brands. You can add it in your restaurant business. It will help you in building a prestigious name of your restaurant.
Nowadays restaurants are engaged in sending their upcoming offerings via e-mails and text messages. It is the best way to inform your potential customers about the latest deals. It will also help you to create an online buzz.
SOCIAL MEDIA MARKETING
Sean Gardner had said:
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”
Social media marketing is a good way to create awareness of your restaurant. There are different social media platforms. The famous one is the FACEBOOK. It will help you to connect with your customers. The hash tag trend is at its peak. People visit a restaurant and post it on facebook. Create your restaurant facebook page, it will help you in getting ratings and likes.Try to make your customers happy because the social media is a direct platform on which they can make or break your restaurant brand name.
Jeff Bezos had said:
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Moreover you can also use Twitter, Instagram, Whatsapp etc.
You can get customers feedback from online reviews or by taking comments. It will provide you some suggestions to make your services and meal better.
Scott Cook had said:
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
These are some strategies that can make your restaurant successful.
Initial steps to develop a menu
To make the menu of your restaurant, you should know what is the proper way to make a menu. For menu development, you can consider menu engineering. Menu engineering is analysis on menu development. If you are good in menu development, it means you are good in restaurant business. Your approach to menu development must have a plan in which you create and maintain the brand which is specifically support your menu. Your menu must tell your brand and it must be your brand identity. You can also use daily menu or daily specials.Quality and quantity is another important thing which leaves impact on your business.Menu positioning is of very importance, if you place food and pictures on the menu in right place then you will get more profit on your menu just by little positioning your dishes.According to colour logic people draw their attention to the bright colour quickly.
There must be performance categorization of the menu items.The items which are popular in people must categorized differently and with different pricing policy. Always keep the best dish of your restaurant which is the speciality of your restaurant. Speciality always give advantage to your restaurant. Creativity is also needed in menu designing. If you see menu closely, you can see there are various categories in the menu in which dishes are categorized.Menu food items also need some explanation if you will add some description to your menu food item it will gives you more better response. Description in your menu can be placed like ‘’ Juicy beef burger with melted cheese and topped with fresh tomato and lettuce’’. Description can bring life to your menu.You can add flavours, textures, cooking methods, shape and size and cooking action in your menu. You can write zesty, tangy, salty in describing the flavour, roasted, fried, caramelization in cooking methods, soft, crispy, chewy in textures, chopped, julienne, minced in shape and size, drizzled, shaved, stuffed in cooking action.
People are driven by pleasure and the food which gives them pleasure is considered best food according to people. According to studies, brain and body together gives pleasure to people. Speciality menu must look different because of special dishes which you offer. Mostly people like to specially dine out for birthdays, anniversaries, special occasions, new year etc. You can design your menu according to these special occasions and you will get great response. Many companies seeks the help of some companies for menu designing.Bistro services is a website which will give the services of menu designing to restaurant owners.They are also offering services like restaurant menu printing services, restaurant website design services, restaurant consulting services, restaurant online marketing services, restaurant web design services etc.
Mistakes to avoid when designing restaurant's menu
Restaurant's menu is the vital marketing tool for any restaurant because they advertise what the restaurant has to offer and is the first thing that customer notices about the restaurant. Even if a customer has not visited your restaurant and someone has handed over the menu to him, it will create some kind of excitement to visit your restaurant if the menu is nice and well presented. It is said that "first impression is the last impression". So when you are about to start a restaurant, you should also spend some money on designing a well defined menu, its design, layout, color palette, type selection ,treatment and even paper selection because menu creates certain level of expectations in guests about your food, beverage etc.
But sadly, not every restaurant is aware of this delegate thing and do a lot of mistakes when designing a menu and don't do enough research in this particular area due to which they fail to invite more customers.Common mistakes which should be avoided when designing a restaurant menu includes:
Don't add too many or fewer dishes
When you are designing your restaurant's menu, don't add too many items of food in list as it overwhelm and confuse the customers because they become unable to decide which food to eat at one time. And don't list the items which are not regularly available as it will disappoint them that you advertise items which are not available.
Likewise, don't add fewer number of dishes in the menu as it bores the customer as when they come back again, there will be nothing new in the dishes except for the fewer items and your restaurant will be unable to attract a sufficiently large customer base.
Not taking full advantage of the menu
Graphics plays an important role in the menu designing process but many restaurants fail to realize its importance.It is better that when you are designing your menu, based on your restaurant, you should know that it will show your restaurant brand and its image, so get advantage of putting pictures,using your restaurant logo,providing phone number and address at the front page will be very much helpful for customers.To know the necessary information if there is any regarding memberships and discounts and if you are updating your menu, then update it on the website as well and use the some font which you have used in all the menu.
Don't forget to update
Update your menu regularly because everything changes with time so your menu should also be. If your manager has changed overtime but your menu hasn't then it's definitely a shame because price fluctuate overtime to ensure that you are not losing your margin overtime even if your dish hasn't changed over time.At least twice a year menu prices should be evaluated. In fact a line extension should be considered for the most popular dishes. Moreover it is better to avoid handwritten changes on the menu, as it gives a bad impression of the restaurant.
The font size of your menu shouldn't be too small that it becomes unable to read what has been written, even if you have many dishes you should use little more pages rather than trying to adjust all menus in one page.Carefully decide the size of your menu, it shouldn't be too large that customers feel awkward when they hold it nor too small that it becomes unable to read.
Adjustment of prices
It should be taken into account that pricing the items should not be done in the ascending order because customers will order based on price not on the food preference. Same goes with the placement of food,because many restaurants don't give much importance to the food placement.
When making menu item list it is much better to add a couple of spaces after a menu item then the prices .Restaurants that write the menu items on the left and prices on the far right, connecting them with the dots reveal a lack of sophistication. This type of layout also encourages guests to look down the right hand side of the menu and select their food based on price.
Don't forgot to mention the specialty item
One more common mistake that is often made in restaurant menu is that they forgot to add the specialty item in their menu. Not adding a specialty item of your restaurant is not good for the business,as it makes it less competitive because if you are offering the same things in the restaurant which your competitor is offering than the customers will go for price rather than for food item.So always mention the specialty item of your restaurant making your restaurant more special through its menu.
Menu should be designed by professionals
Menu descriptions should be well researched and should be written by a professional copywriter with the assistance of the chef rather than by the chef itself.As the menu is the most important piece of marketing collateral that you have, because every single person who comes to your restaurant uses it.The way menu items are worded can have a completely different appeal and send a different message.Bistroservices.com is also providing the restaurant menu making consultancy.So if you want help in designing menu, you should visit this site.
PROMOTION IDEAS FOR YOUR RESTAURANT
In modern world, all businesses are challenged. If you want to obtain and retain consumers or clients, it is very important to discover creative promotional strategies. There are a lot of successful promotional ideas in the foodservice industry.
This is the perfect time to imagine what potential clients have on their minds. What do your customers need and what do your customers want? Moreover how you can make profit from the season? The promotional activities can take your restaurant through the year. Try to make long term plans, that will be helpful to you.
A restaurant may be easy to establish but there is a great challenge to maintain and develop its brand name. It is not sufficient for a hotel business owner to introduce the restaurant name to people. A restaurant becomes successful when it makes its place in customers mind, and this happens through excellent marketing and promotional activities.
To maintain your image in customers perception, first you need to know who are your customers?
There are lot of practices which famous restaurants and hotel chains are following to keep record of their customers. They are engaged in keeping all the client information in their databases. After having a database system, you can easily call your customers, greet them on events like birthdays or may inform them about the latest offers etc.In this way you can keep in touch with your customers. It is a direct marketing strategy which will help in promotion.
There are lot of promotional strategies that a restaurant can used. You may introduce coupons and membership cards. This will increase the number of customer visits and will be beneficial for a restaurant.
One of the promotional strategies you can use is the “pairing” of menu items. You can offer a “sink or swim” concession on a blend plate,that consists of customer choice of different kind of dishes. You can offer different paired items on discount. Customers also like “specialty nights.” Moreover you can offer discounts in lunch or midnight meals. Or you may offer discount on an additional person.
People are always looking for discounts and concessions no matter what the season is. But when you use the word “free” it will attract customers and they will give more attention to the offers. For a hotel owner, to locate a way to integrate that word and pursue through with something at no cost is a certain winner. Buy 1 get 1 free offer or a free dessert for any table of 6 or a free children's lunch.
There are some promotional tools for restaurants:
SAMPLES are offer of a testing quantity of a product. Sampling is free for the customers and let them taste your product. The certificates that allow buyers to save when they go to purchase a product of your restaurant is refer to COUPON. It is a mean of rising sales; restaurants depend on coupons to make new customers, increase repeat visits from existing customers and to attract the price conscious segment of the society. The products that are offered at low or zero cost as incentives to buy a good are called PREMIUMS. For example restaurants often give promotional things such as crockery having the name and the logo of the hotel, shirts, caps, toys, napkins etc.
PRICE-OFF strategy deals with the offering of goods and services lower than its normal price during a specific period. The chance to win something such as cash money or a holiday trip in CONTEST AND SWEEPSTAKES. You can call customers to submit their entries for the contest.
To increase the number of potential customer, you may provide the discounts like 10% off or 20% off. This offer may attract the target customers and you can make income through it.
Nowadays restaurants and hotels sponsor different events like sport season. This will help the hotels to get more customers. You can integrate your menu and change it in sport season offer concessions etc. You can associate your meals and dishes names with the sports persons or any sport. Another promotional practice is to organize a theme part like you can make a red theme party or a Santa Claus party.
Introduce birthday programmes like offer free decoration for birthday party. It will help you to make your customers excited and happy. In this way you can make your customer loyal. So make the special days of your customers more special with your promotional activities. You may offer free dinner or lunch for the birthday boy or birthday girl or give a surprise birthday gift from restaurant side.
These are some of the promotional tools that you can use to make your restaurant more attractive for customers. Stay in touch with Bistroservices to have more creative ideas for marketing and promotion of your restaurants!
Promotion on Facebook
Nowadays, social media is getting a trend and the fastest growing among them is Facebook. So if you promote your restaurant or product on facebook, it can result in great profitability. Every person from young to old uses facebook. And it can turn out to be a great tool to communicate with them. Facebook promotional campaign that work and attract attention do so because they are funny ,lighthearted, visually compelling and designed for easy sharing.
The cost of advertising on facebook is really low. You can create a free page on facebook and if you want to boost your fan following, you have to pay a little amount for that, otherwise it is totally free. And who doesn't want something for free specially when it will turn out to be in a huge profit for you? In case of a restaurant, they become easily become over promotional, but the best facebook ideas find the right mix of humor, information, customer service and special offers. Facebook pages can engage customer, target advertising prospects, build a strong internet presence, enable easy social sharing on the restaurant's regular website and provide a useful forum for sampling public opinion and offers customers a place to complain, praise and communicate.
Facebook marketing best practices include posting your menu on facebook and ensuring that you are talking to local people. Using geo targeting, social-ad targeting and local email lists for your posts, ensure that you reach your audience. Tailor your message to target audience. Identify your concept and niche for people who might not know much about your restaurant, but do it sufficiently. Interact with customers, offer timely posts and make sure that customers can find your restaurant using facebook search tools.
The advantage can also be that you can talk to your customers and interact with them directly. In this way you will be able to know that what are the needs of the customers and what changes do you need to bring in your restaurant.You are there to provide to your costumers so through facebook you can get a good idea about what they want. They will love it when they will get a quick response through facebook.Take an example: a multinational chain opens up in US, despite all their research, they don't have full idea about what the people want so what happens? what happens is that they enter the world of facebook and start interacting with people about their wants and needs and likes and dislikes and they ask people about their feedback. People who have tried them give them their feedback and others tell them what they want .At the end what happens is that people love them and their sales start increasing and unlimited profitability all because they chose a platform like facebook to interact with their customers.
With the help of facebook it gets really easy to penetrate in the market.Your brand gets visibility in the market and the costumers starts to know about you. Facebook is a great platform for you to create awareness among the customers and let them know about you. People are eager to find new places to go out to and if you want them to come to you let them know that you exist through facebook. If you are attracting them in the right way, everyone who comes to facebook and sees you there will definitely come to you.
Keeping a customer's back and knowing what they want is really important. What other platform can provide you this facility to that other than facebook? If a customer knows that even if you couldn't get up to their hopes for the first time but by their feedback on facebook you will provide them what they want next time.
The marketing costs decrease by using facebook as a promotional tool. If you don't have a big marketing budget, facebook is your platform.The cost is really low if you are using facebook as a promotional tool. People all around the world use facebook and if you are using it as a promotional tool, you get promotion not only in your own boundaries but all over the world. Restaurants need customers from everywhere and whoever seeks good food.We have a platform which can give us free advertising opportunities then why not avail it? You should use facebook as a promotional tool because it can help you increase customer’s insight and let you know what's going in people's mind about you and what you should do to get in their good books.Not only that, you have to keep the good impression even after that. Interact with the customers and tell them about your new promotions and what new things you are introducing and also keep getting their feedbacks after that, so that you can provide the best quality every time.
Using facebook in the right way, you can multiply your profitability within no time. If this promotional tool is used only and there is no use of any other promotional, tool even then the profitability can be increased.
You can use humor, visuals and behind the scenes information even if it's not 100 percent flattering. It will create a great impact on the audience. You can use other promotional marketing ideas like memes, soft sell ideas and photos of food, facebook is just a great tool for telling people how great your food is, instead of writing thousand words about your food. Just put a picture of your food with putting great effects of visual. You can also encourage your customers to share photos and generate interest in your restaurant.
You can also use other social media websites but the benefit of facebook is that it reaches most people.
Customer Loyalty Towards Restaurant
The hotel industry is one of the major sectors of any economy. It is becoming popular globally and gaining too much attention. The hospitality industry is now the most profitable industry in the business world. As there are lots of restaurants and food chains which are serving customers with variety of food and drinks,the competition among restaurants is very high.It is more challenging when we talk about services because the services are to be marketed very precisely.
It is the period of globalization and electronic print media and internet is highly advanced due to which the world is becoming a global village. Therefore the lifestyle, habits, fashion, taste and preferences are also becoming similar all over the world.There are lot of multinational food chains serving around the world. The main focus of these restaurants is to make customers happy and satisfied.
Heather Williams has said:
“Revolve your world around the customer and more customers will revolve around you.”
Customers are the key element of every business because if you have no customer it means you have zero business, same is in case of restaurants. Now a days people seek to have a healthy food and a fresh atmosphere in a restaurant at low price. Moreover ,there is intense competition and lot of restaurants are open in every town.. Ever hotel is struggling to attract, increase and retain their customers. The perception and feedback of customers play vital role in a restaurant success. When customers come to a restaurant and have a good response with quality food and best atmosphere, they will have a very good experience and become happy. If a customer is delighted to visit your restaurant, he will besatisfied and the chances of revisit increases. Customer loyalty for restaurant can be defined as
“An indefinite number of repeat visits to the same restaurant over a particular period of time”
It is very crucial for restaurants to create loyal customers.If customer loyalty is increased it will also increase profitability. Moreover it is far more difficult to capture new customers than to retain the old ones.
There are different factors that increase customer loyalty:
- Neat and clean atmosphere
- Quality Of food
- Service quality
- Customer Satisfaction
- Image of restaurant
- Brand name
- Low price
- Good Word of mouth
- Differentiated products
- Responsiveness of staff etc.
A restaurant with fresh and calm atmosphere will please the people who enter the restaurant. The first impression is the last impression, so a neat and clean environment will have attract people to come and sit and have some food. The next most important thing is quality of food , if you have a beautiful interior but the quality or taste of your meal is not up to the mark, it will create a negative perception in customer’s mind and they will not be willing to come again.
If the hotel employees are welcoming and responsive the customer feels comfortable. The smiley and friendly staff is the vital asset of a restaurant. The quality of services they provide matters a lot to make customers satisfied. If you have a great brand name it will help you a lot because you don’t need to do lot of struggle. People are aware of your name and they obviously feel good when the go to a famous place or a multinational huge brand like McDonald's or Marriott Int. They have a well established name and market due to which they are successful. Moreover bring some differentiation in the food products; it will attract people to come to your place. Try something new and different.
It is very challenging to meet the expectations of the customers. Once you have attract people towards your restaurant, then the only thing is to retain them. You can only retain those customers which are happy and satisfied from your restaurant’s food and services.
Michael LeBoeuf had said:
‘A satisfied customer is the best business strategy of all.’
The customer happiness and customer satisfaction is very important to retain customers. When you retain your customers, you can easily achieve customer loyalty.
Jeffrey Gitomer had said:
“You don't earn loyalty in a day. You earn loyalty day-by-day.”
Brand Image Of Restaurant
What is a brand image?
“The brand image can be defined as the good or bad feelings of customers about the brand.”
The customer’s perception about a restaurant may be positive or negative. It depends on you how you develop it. There are different facts of a restaurant’s brand image which make it strong or weak. A strong hotel’s brand image attracts more customers towards it.
There are different factors that affect the image which may include outlook of a restaurant, responsiveness of staff, quality of food and reasonable pricing strategy. In addition creativity and uniqueness also helps in creating a positive image.
If you are successful in building a strong brand image in customer’s mind, they become satisfied with your restaurant services and willing to come to the restaurant. Hence a brand image might be responsible for creating customer satisfaction and to make customer loyalty towards the restaurant. As Davies et al. (2003) said that a positive or strong brand image can make customers satisfied.
According to Research:
A restaurant's image is a significant element of its success. Because if you build a positive image, it can influence reiterate visit because a strong restaurant image can lead to customer loyalty. Moreover, Schultz (2005) explains that customers which are loyal to a specific brand (restaurant) will suggest it to more people and are difficult to attracted by competitors to make visit them (in Sondoh et al., 2007).
An exceptional, complimentary and a strong image of a restaurant allow it to be smoothly distinctive and placed in customer’s psyche. So in this way you have opportunities to expand your restaurant business. The restaurant brand image is the association or affiliation of a customer with a specific restaurant due to their strong relationship with the restaurant.
How you can create strong brand image for your restaurant?
There are following requirements to build a strong restaurant brand image:
- Identify your potential customers.
- Determine specific aims and objectives of restaurants.
- Describe your restaurant brand personal.
- Use brand images, visuals, logos.
- Build up Key Messaging (customer experience).
- Design best marketing tools and techniques.
It is very important for every business to know about its potential customers to design the best marketing strategies that will help you to enhance your hotel business and to attract more customers. Moreover the business with an unclear or vague goal or objective can’t survive in long run and when we think about a “BRAND” the life of a business matters a lot. Because we can’t build a brand overnight. Hence it is necessary to clearly define goals and objectives of your restaurant.
After identifying your key customers and defining business goal there is an intense need to describe brand persona as it has characteristics that differentiate your restaurant from your competitors. The best way to distinguish your restaurant is by using creative designs, logo, name and slogan. This will help you to send messages and signals to customers. Then the “BRAND IMAGE” will be solidified and improved through finest marketing tools and strategies in future.
Benefits Of A Strong Restaurant Brand Image:
There are following benefits strong restaurant brand image:
- Create value proposition.
- Build Competitive Advantage.
- Improves customer perception and feedback.
- Reflect restaurant voice on social forums.
- Increase brand awareness.
- Create customer satisfaction.
- Increase customer loyalty etc.
If you want to get these benefits , make your restaurant image positive and strong. You can get help from Bistro services to generate best restaurant brand in the town. Stay Connected!!!!
Customer Satisfaction in Hospitality Industry
Customers are the core participant of every business. In case of hotel business, customers are the pillar of the whole business. It is very important to know what your customers say about your restaurants because the socialization is at its peak and people are communicating everything to their friends and peers. The word of mouth can make or break your business. A happy and satisfied customer will be source for good word of mouth and obviously customers can also do marketing.
Most of the businesses focus on the customers and they emphasize more on customer retention as compared to attracting new customers. The main factor here is “Customer Satisfaction”. There are different marketing strategies to create customer satisfaction. It is the best indicator of how many times a customer revisit your restaurant.
“Satisfaction is derived by the fulfilment of customers expectations against what they receive from organization’ (Akan, 1995).”
Customer satisfaction is built when restaurant’s employees are able to meet the customer expectation. To make a successful hotel business in the industry, it is not enough to attract new customers but one has to retain the existing customers. The customers can only be retained if they are satisfied with your products and services. The customer satisfaction depends on number of factors like quality of food and services, price etc.
Different researches show that when customer expectations are fulfilled, then customer satisfaction also improves which create customer loyalty which leads to good brand image of your restaurant. The satisfied customers not only want a smiley service or a please or thankyou behaviours from the hotel manager but they also want supreme experiences with an excellent service. It is very important to provide consistent services to customers because they always expect what you promise to them.
The satisfaction is an attitude or valuation that is produced by the customer contrasting their pre-purchase expectations of what they will get from the product or service to their perception of the performance they actually did receive (Oliver, 1980). As Kotler (2000, p.36) explained that customer satisfaction is feelings of people’s happiness or unhappiness resulting from contrasting a product’s apparent performance in relation to his or her expectation.
Moreover satisfaction is a cumulative result of perceived thoughts, evaluation of an experience and reactions to those experiences Yi (1990).It is the best indicator of future income of a restaurant. The basic goal of a restaurant is to meet the customer’s need.
There are different factors that affect customer satisfaction. These are:
- Customer expectations
- Customer experience
- Word Of Mouth
- Perceived value
- Product or service quality
- Brand name and Brand image etc.
The research shows that perceived value and service quality are the most important factors that should be included in the construct of customer satisfaction in hotel business. Employees have to do effort to encourage customer satisfaction through major contributions in providing quality food with best services.
Here are some suggestions which help you to retain and satisfy your customers:
- Try to publish some content or blogs on your website which help customers and educate them.
- Build a direct communication and feel them more like a home.
- Send your latest offers through e-mails.
- Design surveys to listen customers or to get their views.
- Get customer feedback when they are about to leave restaurant.
- Use some differentiation or cost cutting strategies.
If you satisfy your customers, it will take your business to the top. Stay connected with Bistro Services and get more ideas to create customer satisfaction!!!!
Analysis behind menu development
Analysis is always beneficial in menu development. The analysis is based on some authentic basis, that are discussed in this article.Some companies provide their services to restaurant owners to promote their restaurant business like Bistro services, it provide restaurant menu designing services, restaurant marketing services, restaurant website development services, restaurant consultant services and many more.
Marketing and service Objective in menu analysis
Marketing trends for menu should be followed by the restaurant. If you have different marketing objectives, then you should have different menu set up which relates to your marketing objectives. Your restaurant must have service objectives, which should be linked with marketing objectives to achieve main restaurant business objectives.
Internal sources for menu analysis
Internal sources for the menu analysis are idea generation by magazines, competitors and screening. The idea which is generated by internal sources are important for menu development. The menu must require internal sources to be evaluated.
Budget for menu development
You must estimate what it will cost you to develop and analyze the menu. Cost estimation is a better way to limit your budget.The cost which you will incur to develop your menu, should be known.
Yield cost testing for menu analysis
Yield cost testing means you will test the menu item and its design. You should ask your customers that how you will see your menu design and by showing them new dishes, you can ask your customers that how do you find our new product and then improve your product after getting reviews about it.
Operational personnel in menu analysis
Operations is yet another important factor which affects the menu development and without which, a good menu cannot be made. If your chef don’t know how to make a recipe, then all your workings are lost.So before writing a menu, you must test your recipes.
Environmental analysis for menu analysis
Environmental analysis should be known, what are the current trends of restaurants. You should know what people like to see in the menu and what should be in your menu, which define brand identity of your menu.
Consumer testing for menu development
Before launching your menu, first you should do trial in which you will asses the responses of the consumers to know how they feel about your menu and food items which you offer them. By the process of testing, you will know about customers responses towards your food items before launching it, so you can make changes according to their requirements.
Strategies for developing a menu for the restaurant
When you are trying to develop a menu for your restaurant, you should decide a strategy for it. If you have high level business objectives, then you must produce strong and well documented menu strategy. You have to make menu strategy for your optimum business performance. Or if you already have a menu and you have to renew it ,then you have to optimize the menu. There are eight steps for you to design menu strategy. You have to do some research or some homework to decide the correct menu strategy for your restaurant. Bistroservices also helps restaurant owners to design menu, provide consultancy services to the restaurant owners, restaurant website development services and many more.
Improve your old menu strategy
Add the previous objectives and strategies about the menu documentation to new menu of your restaurant. Start your menu by the previous documentation or if you do not have documentation, then you have to make the documentation first and then convert it into meaningful menu.
Check the demands of the market
You should look your restaurant into a big picture and check the current demands of the full service restaurant industry. To meet the challenges of the restaurant industry, you should determine what trend is on for the restaurant industry.
Check who is your competitor
Check the restaurant offerings of your key competitors. Check what is the difference between your restaurant offerings and your competitors offerings and if you find out some differences, that means you know where you are lacking and you have to take serious steps to improve the offers of your restaurant.
Check the economic factors which affect your restaurant’s performance
You should check the economic status of your restaurant and the country where you have your restaurant. Economic indicators should be checked according to recent trends, your segment and target audience which should be valid for 2 to 3 years.
Keep updated by watching news and knowing the regulations
You should keep updated by the recent development in the legislations those which are pending or not updated, because these things cause impact on your restaurant and your brand identity.
Improve technology of your restaurant
Improve your restaurant equipment and technology. You can improve your menu if you are correctly following the three golden rules for success i.e. speed, cost and quality.
Staffing, set up of your restaurant’s production line and other operations of the restaurant must be checked first before deciding your menu.
You should check the brand elasticity according to your menu. One type of research study is TURF study, which means Total Unduplicated Reach and Frequency analysis. This study will figure out that how the menu impact the consumers
Customer Service in Restaurants
Customers are the vital part of every business. Now every business wants to make them happy and satisfied. In hospitality industry there is bulk of restaurants serving. Customers have many choices to go and enjoy food and best services. In order to make your restaurant best choice for customers, you have to create a competitive edge. The easiest way to make your competitive advantage is to provide high standard services to your customers.
Derek Sivers had said:
"Customer service is the new marketing."
HOW YOU CAN GIVE BEST CUSTOMER SERVICE?
It is very important for every restaurant to serve customers and make them happy. Customer services deals with giving happiness and best customer care. It has great significance in hospitality industry because the restaurant business revolves around customers. If they are not happy, they will never come to your place, as they have many alternatives.
When a customer comes to your restaurant, he or she is your guest, you have to welcome them with a smile and make them feel comfortable.
Fix up their sitting arrangement and give them that place to sit which they want.
James Cash Penney has said:
"Courteous treatment will make a customer a walking advertisement."
Courtesy and politeness are very important elements of restaurant front line staff behaviour. The serving staff has to be confident and treat every customer as the only one. Weather your restaurant is the busiest in the town, but you can only retain it by making customers happy. We know that the key element which makes customer happy is good customer service.
Customers become happy if the manager or waiter pay attention to them. When a waiter attentively listens to customer it gives a good impression to customers and it can make a pleasant experience for them. Everyone wants to get the desired things before they voice for them. It feels really awkward when customers call waiters for serving again and again. Moreover it creates very bad impact on customers. Because customer is already hungry and the careless attitude makes them disappointed.
Try to help handicapped or old customers to let them sit at comfortable place. You may also ask them about carrying their bag but don’t make them feel uncomfortable.
A restaurant staff has to show a professional behaviour with every customer that come to your restaurant. Only smile and friendly attitude is not enough to deliver best customer service but they must be good at their job. They must answer all the queries of the customers and never say NO to them. The restaurant manager may visit to the tables to make sure customers are happy or to manage and respond complaints of customers.
TIPS TO PROVIDE BEST CUSTOMER SERVICE IN RESTAURANT:
There are some tips for restaurant staff to deliver best customer service:
- Always say welcoming and greeting phrases when customer enters your restaurant.
- Try to use worthy titles for customers.
- Present menu in a friendly way.
- Let the customer speak, don’t try to stop them.
- Listen carefully to customers when they are ordering.
- Repeat order to make sure you note it completely.
- Place the crockery from the right side first.
- Don’t mess up with plates and spoons.
- Serve food in a presentable way.
- Food pots should be clean.
- Serve food to the chief guest first.If there is no such guest, then prefer to start from women.
- Try to respond to customer’s demands quickly i.e. if they want any sauce or forks, give them immediately.
- Be friendly.
- Don’t let customers wait too much.
- If there is any mistake by your side, try to apologize quickly.
- Stay calm and admit your mistake.
- Keep confident body language and behaviour.
- Don’t make them feel to finish food quickly and leave the place.
- Don’t rush to collect cash.
- Clean out the table and then bring the bill.
- Try to wait for the cash, don’t make hurry.
- Meanwhile you can take suggestions from them.
- Say thanks to customer when they are leaving.
Good customer services are the best practice that makes your business profitable. If you want to retain customers, you have to provide best service to them so that you can make their experience a pleasant one, means you are sending your customers happy so that they come back to enjoy more. It is a very easy way to increase sales and generate more income.
Jim Rohn has said:
"If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune."
You will improve customer service by reviewing this website. We will provide you useful tips to improve it. Stay connected to Bistro Services!!!!
Brand Identity Of Restaurant
Every business has its specific name and logo which reflects its vision and purpose. The marketing introduce a phenomenon called “BRANDING” which the activity is concerning with the design of logo, name, identity etc. In restaurant industry a restaurant is known by its unique name and its design. It means branding contribute to make a restaurant distinctive from its competitors.
It is concerned with the appearance and visibility of a restaurant. Brand identity can be defined as the visible elements that identify a brand and distinguish it from others. The visual elements of a brand are name, logo, design, colours, theme, tagline, slogan or mark etc.
What is brand identity for a restaurant?
Obviously restaurants are most known business with increasing competition. So it is very important to make your restaurant known to every person in the town. Here comes the brand identity, which plays a vital role in making a restaurant known to people.
The name of a restaurant always defines its food like “Pizzeria”, “Kabob”, “Sushi”, “Indian”, “ Chinese”, “Turkish”, “Italian” etc are some common words that are mostly part of restaurant name. If a hotel is giving poor quality food, yet it has retained and grab its customers it means it has a strong brand image and identity because customers never want to have a tasteless food but they will go to a high class restaurant just to show a class. This can also helps you to create customer loyalty.
According to a research:
Brand identity is concrete and appeals to the senses. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority.
“A brand is the way a business can be personified in customer minds.”
A restaurant can make its place in customers mind through appropriate branding and can attract potential customers. As hospitality industry focus on lifestyle, status and class, so it is very important for every hotel to brand itself to make its identity and make a high social status. Customers go to restaurants, not just to eat, but to feel and enjoy a class. They want to gain self actualization. So the visual images, brand name and taglines and design it with creativity. As Thomas J. Watson Jr said:
“Good design is good business.”
How to design a brand identity for a restaurant?
It is much difficult to design and make a good brand identity for your restaurant, but we know that nothing is impossible.
Here are some suggestions to build a brand identity for restaurant:
- Define the vision of restaurant clearly.
- Design the theme of a restaurant.
- Choose attractive colours to make the design of logo and marks according to the theme.
- Select different names for restaurant and then choose the one that match with the design.
- Differentiate your logo and design.
- Use characters i.e KFC and STARBUCKS.
- Use unique images and signs.
- Make an attractive brand look and feel.
- Understand marks like letterforms, word marks (MacDonald’s), emblems, pictorial marks etc.
Characteristics of good brand identity:
- It should be unique and recognizing.
- It should be culturally specific.
- It should be dynamic.
- It must attract customers and make an emotional attachment with them.
- It should be sophisticated and beautiful.
If you want to design your logo or to have a distinguished brand name stay and a strong position in the industry, we will help you in designing and altering your design, sign and logo. Stay connected to Bistro Services for all such features.
How designing and upgradation services can improve restaurant business
To improve the restaurant business, restaurant owners are always in search of new ways or techniques. Those new techniques can be used to increase the sales of the restaurant. Many restaurant owners appoint some advisors to increase the efficiency of their restaurant and to locate the problems if any. Bistroservices is one of the best restaurant services provider company which can also provide consultancy services for the restaurant, restaurant website development services, restaurant online marketing services, restaurant menu designing and printing services, restaurant portfolio services and many more.
Exterior and Interior design of the restaurant
Restaurant exterior and interior design is the identity of the restaurant. Restaurant must hire those designers which already have expertise to work for a restaurant. If you will purchase expensive items for your restaurant, then it will be costly for you but if you will hire some good exterior and interior designer, then they will use theme according to the brand identity of your restaurant. Bistro services also offers the consultancy services for the restaurants. Consultants will tell you what is best for your restaurant.
If a restaurant has good services,then customers like to visit there. Customers looks for the best place where they feel relaxed and happy. If the services are not good, then they will not come again to the same restaurant. If restaurant owners hire some trainers who gives training to their staff, then the staff will be able to perform well. The training is essential for the staff, because after training they will know the basics of greeting the customers and how to serve them. Staff will know how to set the table, how to arrange the things on the table and how to serve the customers. Restaurant owners must offer the staff some bonus on their performance as this will improve their performance. If restaurant is clean, that means it has good staff. Washrooms of the restaurant must be clean as well because customers will think if the washroom is dirty so the kitchen would be the same.
Menu design tells the customers about restaurant theme and its concept. Menu must have pictures of the dishes, as it will put good impression on the customers. Menu must have good quality paper and good design. Bistro services are offering menu designing and printing services. It is more cheaper to get services from a company like Bistro services, as this company is made to serve the restaurants in the most efficient way possible.
Research about the market and Competitors
Before making any decision about the design of the restaurant,the owner must do some research on the current market trends, competitors and customer’s choice. If customer don’t like the dish and you select it as a cover of the menu, then you'll not get good profit or may be possible that customers don’t visit your restaurant. It is necessary to know the likes and dislikes of your customers before deciding about the design.
It is the identity of the restaurant. The brand identity is essential for the restaurant to make it unique and look different than other restaurant. If you have a cafe then the brand identity must support the theme for coffee or tea.
Logo is one of the most important thing in designing. Logo represents the company. Mostly restaurant have their logo, which they print on their disposable glasses, mugs, plates and other stuff.
Banner design for the restaurant
Banner is used for the promotion purpose. If you choose the good banner design and use bright colours in it, it will get the attention of the customers. Everything which have good design, captures attention. When we talk about restaurant design, then we must hire someone who has some expertise in restaurant designing either for menu, or for the logo design.
Online Marketing for Restaurants
A restaurant is always concerned with different marketing strategies to increase the business by gaining customers and providing best services. Here, the first and foremost thing is how to attract and gain customers. The online marketing is the best way to do this.
Importance of online presence for restaurant?
In 21st century, the internet is the quicker and easiest mode to attain customers.Due to which, many restaurants are becoming successful. The best way to introduce a restaurant to public is internet. It will help restaurants to create online presence and let customers know about venue, menu, discounts, offers etc.
Internet is the best tool which can help restaurant to do different tasks like order management, order placement, communication with customers etc. The information can easily be provided if a restaurant carefully optimize its online marketing tools. The best way to attract your customers is to use searching tools. There are different ways to expand restaurant online existence which are:
How to build links on websites to improve online marketing?
Building inbound links to a restaurant’s website is significant for both referral traffic and search engine optimization power. That is why it is useful to build and highlight links on a restaurant website. There are many opportunities for your restaurant to list its name, address, contact number, working hours, menu, ratings, reviews, photos, Facebook address, twitter address and most important, website!
Either you decide to endorse your certified brand site or a customized site, creating a link to your home page may help your restaurant in more than one way. You can not only increase brand awareness and brand image to local people, but also build an online citation. The brand awareness and brand image is the basic phenomenon to build brand loyalty.
How to optimize Social Media Marketing for restaurants?
Social media is now the most influential type of communication that let you interact with guests and potential customers around the world from a single platform within seconds for restaurants. It is a key component that affects organic search ranking for your restaurant. The hotels that practice this strategy, get lot of benefits in terms of profits and online presence.
Have your restaurant design special events regularly that include these things?
Special deals in happy hour?
Live music arrangements on special days?
Discounts for kids and old age people?
Buy one get one free offers? Etc
If it is happens, it shows your hotel is ought to have its own social media profile to display its personality. The social media channels are:
It increases the hotel’s organic listing, creates brand identity improves brand repute and allow hotels to present distinctive offers. The basic need here is to create, design and optimize your own Facebook page with tailored content which should be based on keyword research so that every restaurant is capable of enhancing its customer base, customer engagement and customer loyalty with its restaurant.
It is basically a photo sharing place by Yahoo that allows you to boost traffic to restaurant website. It is a website by which you can make your business discoverable by the help of image search. On Flickr, you may tag the images below a specified category which not only support in SEO, but also results in increased rankings on Internet through clicks from the pictures-sharing websites.
Blogging and Content:
A restaurant may use online content and blogging to make good web presence and enhance search engine optimization. You can hire best researchers who will help you to make blogs.
The increase in number of reviews for your restaurant is very important because most of the customers read online reviews before going to a new restaurant. These review channels are considered as vital part of algorithm by search engines. It consists of both social media sites and various review sites.
Response To Comments:
It is significant to respond to every comment. We are human beings and it is natural that the bad experiences create criticism so all negative statements are to be handled in a very thoughtful and unbiased manner. The people who give negative comments may become loyal to you,if treated well. Make sure that none of your customers are mistreated and take their comments seriously.
The restaurant business is widely spread around the world. It is very crucial to manage it well. Stay connected to Bistro Services to get more useful information!
Good word of mouth for restaurants
Good word of mouth plays an important role in the success of any business, whether big or small because good word of mouth is an unpaid advertising and spreads a positive marketing message from person to person.For restaurants, its importance can't be ignored because restaurants or fast food industries can seek good word of mouth not only from their good food, but also from their services and other important things like ambiance, etc as well.
All you need is to just make a good impression on your customers.For that, you have to make an effort for satisfying your customers, because it has been observed that people trust their friend’s suggestions more than the expert advice.So when you make a one satisfied and happy customer, next day you will see three-four more customers with them, because word of mouth can make or break your restaurant.Also,it is one of the most strongest marketing techniques among consumer world.Bistroservice.com is a great consultant to provide you good marketing techniques on how to get a positive word of mouth.Be sure that you make a good impression on your customers for inviting more customers .Here are some of the marketing strategies for helping you in making a good word of mouth.
Invite more customers
The first thing you have to do is to invite customers in your restaurant with the aim of making more customers.For that, you have to be creative by advertising your restaurant more through your discount, membership, coupons, get one buy on free offering strategies and much more than this Once they start to come in your restaurant, you just have to impress them by providing them outstanding customer services and through the quality of your food.Impress them by doing something above and beyond the norms for your targeted customers, because once you have made a good impression on your customers, they will recognize that outstanding services and will share it with their friends and family. In return, you will get a chance to invite new customers and retain your loyal customers.
Make sure to satisfy your work staff along with your customers because if you are not treating your customers well, they will become lazy, make mistakes and will also stop other talented people to work in your restaurant.But if you also keep your employees satisfied and happy, they will refer it to other talented people to work in your restaurant as well and will also work in your restaurant with dedication and will look forward to work in your restaurant every day.
For spreading a good word of mouth, you must have to be creative enough.Because customers want something new every day, they love changes. Provide your customers with great food, theme that attracts customers and which other restaurants do not provide to them. Look at KFC and McDonalds strategies, how they have created their unique selling points and are standing out in the market till now. So you must struggle for creating the core competencies for your restaurants and make the customers happy.
Promotions and events of every kind plays an important part for spreading a good word of mouth from customers. Lets for say that you are offering a new menu release promotion party on half price, nothing will excite customers more than to save money if they are getting a chance to eat out on half price specially if they are getting a quality food and services with it.If they return satisfied, they will also refer it to their friends & family that "this restaurant is providing very good food on half price, you must try it" and this can make such a huge impact on gathering a large amount of customers on your door so make sure to build the word of mouth through these kinds of promotions.
Getting a positive feedback also plays an important part to expect repeated customers or to improve your business in order to expect a good word of mouth .So be sure to take a feedback from customers through feedback form or any other kind of feedback procedure because if there is anything bad in your restaurant's feedback, you get a chance to improve it and impress your customers. Customers will remember this gesture in a positive way that this restaurant really vales customer’s opinions and will become your repeat customers.Not only this, the satisfied customers will spread the news on social media as well and soon you will see your restaurant booming in a short time!
How providing discounts can benefit your restaurants
Every business needs to earn daily profits to be successful and profitable.In the service sector, like restaurants, you can use different strategies and tactics to earn daily profits because it is one of those businesses in which you can directly communicate with your customers, so you have more chances to get knowledged about their likes and dislikes but the one universal thing which attracts customers in every corner of the world is getting things on discounts.Everyone works hard to earn money and want things on less prices, so when you offer them food on discounted prices, it has been observed that the probability of sales increases in restaurants and you are likely to get their attention more than on usual prices. It is a quick way to draw people in your restaurants and will not only increase your sales, but will also improve your restaurant's reputation and your restaurant business will become successful. Here is a list of benefits that you are likely to get through providing discount offers to customers.
Providing discount to customers is a great way to attract customers because people prefer buying things on sale rather than on usual prices.If you are offering a dish for $20, not everyone will be willing to buy it, but if you add a word discount with it, you will notice a margin increase on that dish. Because discount serves as a mean to attract more people to you. If your discount price is only for limited days, mention it well through your advertising media channels because people will rush to purchase that discounted food and you will get more customers in your restaurant. Your store will experience more traffic, and make sure to serve them well and be careful to turn around the tables timely!
Consider profit margin
But before you hurry to offer discounts to the customers, make sure that you will still make profit for the extra orders coming in and analyze before offering discounts about your current profit margin, breakeven point and markups and how it will affect your profit margin and sales target.First make a marketing plan about how you can encourage new customers to come in and the regular customers to become the loyal one through discount offering program.Considering this, calculate the best alternative discount prices and choose the best which will earn you more profit by comparing the competitors price and discount your prices in that month or time of the year in which you notice that your sales become low, review other options for promoting sales offers without reducing the price. These things must be kept in mind before offering your food on discounts.
Get one buy one
Now coming back to the discount context, it is not necessary that you only have to offer them discounts only with the discounted prices or a percentage discount, you can also provide them different kinds of deals like "get one buy one "deal in which customer can get one dish free with the other one. It will help you in increasing the size and value of customer orders and may also help you in moving stock which may be needed for clearance item. And will also helps you to purchase stock at reduced prices. because when there are guests coming into people's houses,they will prefer to buy that "buy one get one" deal.
Free more storage
Discounting offers also enables you to free up room in your store or may be a quick way to unload inventory because unlike durable items, there are some perishable items which don't stay long and expires in a short span of time and may create smell in your storage or fridge so during discount period, you can offer them that items at very low cost, hence making extra profits.
Not only this, people may also think to switch brand and may also choose your restaurant over your competitor. When you offer them discount at the very beginning of opening restaurant, it also becomes easier for people to try a dish at discount rather than paying at full price.If you succeed at attracting the first time buyer, you may also become able to increase your customer base for the long term.People may also purchase other items that are not discounted along with the discounted dishes.
For more assistance in restaurant matters, Bistroservice.com is a great consultant and provides full assistance in making restaurants and help in restaurant related matters.
How marketing is beneficial for the restaurant business?
Marketing is an essential part of the business. Restaurant marketing is not the same as before, it has changed a lot from previous years. Internet has changed the marketing techniques for restaurant and other businesses as well. Recently, people don’t check the yellow pages to check any information instead they check the internet. People use search engines and some consumer review sites where they will find the best restaurant for them. Customers like to visit those restaurant whose information is available online. If a customer will see the menu of the restaurant on any website, then the customer will feel more relaxed. When customer will see the menu card online on the website of any restaurant, then they make their mind for some specific dish to purchase. You should not consider the word of mouth marketing old techniques and consider some new marketing techniques too in which internet marketing is included. A good restaurant owner takes advantage of all the opportunities provided by the internet. For assessing the position of your restaurant amongst other restaurants in your town, you have to search on google for your type of restaurant and also the location of the restaurant to see what results you will get. In this way, you will know that what is the rank of your restaurant and in which google page your restaurant’s website resides. Now, here you will assess that either the potential dinner choose your place or they will give preference to your competitors. Bistro services is one of the best restaurant services provider which offer services like restaurant online marketing services, restaurant menu designing services, restaurant website designing services, restaurant web development services, restaurant consultancy services, restaurant menu printing services and many more. Following are the marketing tips which restaurant can adopt to promote their business.
Keep the restaurant up to date
It is necessary for the restaurant to keep it up to date on current trends for the restaurant, current statistics, facts and figures. By keeping the restaurant up to date will help the restaurant to analyse the restaurant marketing plan. Have you ever try to check how you market your restaurant? Have you ever position your restaurant in different way?
Must have functional website for your restaurant
The best way to earn more customers for your restaurant is by creating the website for your restaurant which have all the essential information which a customer want to know before visiting your restaurant. Try to locate your website in high rank on the google page so the customer would prefer to go to your restaurant rather than to visit your competitors.
SEO practice is must for the restaurant's website
Many companies want their website to come at first page in google searches. For this, the company hire some SEO experts or some companies which provides seo services. In this way those companies will come in high rank on the first page of google and those companies have the high chances to get the customer as customer usually picks the first link as they think that it have high page rank so it has some quality. Bistro services provide online marketing services including SEO services for the restaurant owners.
Get reviews from local food bloggers
By getting the reviews from the local food bloggers in return for free meal, you can get some good promotion for your restaurant.
Check the reviews sites regularly
Reputation comes first when talk about restaurant, so keep checking the review sites and check what people are talking about your restaurant and take it seriously. Thank people and try to resolve their problems positively.
Provide online reservation tool on your website for your customers
For the convenience of your customers, the best way is to provide the reservation tool on your website, so people can easily reserve their tables on the restaurant by paying online.
Email and social media presence
Try to present your website on social media and send the emails to your potential and loyal customers for the marketing of your restaurant.
Strategies to improve the restaurant business
Restaurant business needs some strategies for improvement. Every business needs time, effort and finance. Restaurant business also need all the three things. The business which gives more profit is considered as a successful business. Restaurant owners like to invest on restaurant business but they are uncertain that they will get profit or not. The restaurant can reduce the cost of food distributor to gain profit.There are some strategies which surely help restaurant owners in creating more profit. The profit is increased when a restaurant gets more customers. Marketing is a very useful techniques to get extra attention from customers. Bistro services is a company which provide services in restaurant menu designing, restaurant marketing services, restaurant menu printing services, restaurant website development services, restaurant, web designing services, web design portfolio services, professional web design, restaurant consulting services and many more.The strategies will tell you how to increase the number of customers in your restaurant.
Availability on nearest area
The nearest place or the easy accessible area is always in the priority list of a restaurant. Usually people go to the nearest location for their comfort. People recently use smart phones and they usually go for search to know which is the nearest restaurant from their home. It is always a good idea to upload the videos, pictures and articles related to your restaurant, which help the customers to find your restaurant. Google is the most prefered search engine and many people use this search engine. Many companies are providing the services for promoting the restaurant business on google and other search engines. Bistro services is one of those companies. It provides service for online marketing of the restaurant and its website. It also provides web development services.
Get popular on Social media
Social media is one of the most popular media in recent world. People spend more than 4 to 5 hours on social sites. Social media has become a word of mouth tool to get attention from the public. Sites like Facebook, twitter, Youtube has changed the perspective of the internet, as we can get more insight of the things by liking any restaurant or any personality on these website. These interactive websites will let you how to interact with your customers. Here you will find ways to gain popularity by sharing the pictures and videos of your restaurant. Make a strong strategy which can drive the attention of your customers.
Menu published on the restaurant website
The best way to convey the information to your customers or to those who never been your customers is by publishing the menu items on the website of the restaurant. As it will help the restaurant to improve the business and earn more profits by getting more customers.
Another way of promoting your restaurant is by sending emails. People usually check their emails as smartphones has make it more easy for them to read their emails. You can take advantage of your loyal customers by sending them emails about the new offerings in your restaurant. In this way you will earn more revenue.
It is a best way to increase the customer visits. The programs which help to make awareness to the community can make a difference. These programs will generate new customers and retain your best customers. People like when someone gives them value, so give value to your customers by offering them gifts or half price coupons on these programs. By doing this, customers will get more satisfaction.
Perfect Guest experience
The marketing in your restaurant will make a difference. If the restaurant utilize all the marketing techniques effectively, then they can achieve perfect guest experience. It can be possible if you will provide effective caterer training programs, perfect cooked food, unique signature items and the paying attention on the useful feedback of the customers. The finance which you spend on all these activities will be back in shape of profit, when you loyal customers tell others about your restaurant. The Menu of the restaurant will also help to earn more profit by doing some menu engineering and by changing the prices of some profitable food items, whose price are also high in the market. In this way you can earn more profit.
What are the important categories that must be added during menu development?
The word Menu is derived from Latin word ‘’Minutus’’, which means something made small. Menu is the basic part of restaurant business. Bistro services is one of the best restaurant service providers , they provide various services like restaurant menu designing services, restaurant menu printing services, restaurant marketing services and restaurant consultancy services etc. Important categories which must be added into the menu development are as follows.
The most important part of menu is the price of food items. Patrons mostly check the menu of the restaurant first. The most high price food items are usually placed on the top of the menu. The lowest price of food items are placed in the last of the menu. The price of the menu motivates the patrons to purchase their favourite items. The price of the menu items are important because patrons will compare the quality of the food with the price of the food item.
Menu food items
The food items must be according to the likes and dislikes of the people. People like to visit those restaurant where they find the food of their choice. If they find the quality of the food good and also the price of the food is economical than they like to eat in that restaurant. Food items should be kept after doing some research on the dishes. Only those restaurant will earn more profit which takes care about their customer’s choice. Dishes must be according to the feedback of the people.
Menu printing is one of the most important task in menu development. If the print of the menu doesn’t look nice, then you won’t get attention of your customers. The best way to get the attention of the customers is to hire some best designers who have some expertise in restaurant menu designing. The menu printing must be done well in order to get good response from the customers.
Menu marketing refers to the good presentation of the menu which attract the masses. Once the menu is developed then all you need is to do some promotion. All good restaurant knows well that menu is always supported by good promotion techniques. If your restaurant promote your menu well, then your restaurant will get more customers. Good marketing always works. Some restaurants have their website because they think they can promote their business by making their website.Also posting the menu items of the restaurant on social media sites will also help to get more customers as people use more social sites.
Before creating a menu, must decide the budget for the menu and act according to your budget. Never run after expensive food items which you think are burden on your budget. Mostly expensive food items always affect the budget of the restaurant. So decide the food items logically and carefully. Also check the feedback of your customers, it will give you more & better ideas about which dish you should keep and which you should not keep.
Menu cover designing
The first impression which you get about the dishes of any restaurant is by the cover of the menu. The cover must be designed in a way which look craveable to the customers.
Pictures of dishes in the menu
Vivid and craveable pictures of the dishes gives amazing look. People attract mostly to the bright and delicious looking pictures of the food.According to some study, human brain attracts to bright colours. If pictures of food items are in bright colours, then patrons would have their attention to those food items.
Categorization is the essential part in the menu. For example, if you are offering different types of sandwiches like cheese sandwiches, salsa, ham, beef, bacon etc so you have to write all these sandwiches under the category named sandwiches.
Who to Consult About Restaurant Issues?
In hospitality industry, there are lot of ups and downs and it is really difficult to manage a restaurant business. There are lot of problems which arise in routine life in a hotel. A service business is always difficult to handle and its sustainability is always a question mark. From commencement and registration of a restaurant, to maintaining loyal relationships, everything is like a challenge for the owner. In this situation, the restaurant seeks some assistance and consultation to grow his business. Here a question arises:
Whom to consult about restaurant?
Well there are restaurant consultant, researchers, advisors etc to whom you can consult. There are people who have great knowledge about the issues and problems of the restaurants. Moreover, the researchers are doing a lot of work to find out the proper solutions of the problems you might face having a restaurant business.
Sometimes a restaurant owner has not sufficient time to decide about the renovation or menu designing or online marketing. Or he may have less knowledge about the latest techniques and strategies. If a person want to get a franchise of a particular food chain but he has no contacts with the people, he may hire a consultant, he will help him to get the license and other legal activities. Similarly, when a manager has to turn around a restaurant the consultant or advisor may provide different suggestions to improve it. In this situation, a restaurant consultant can be hired to give you the best ideas and guide you about those ideas.
A fine consultant may give creative ideas and suggestions that will prove successful in making your restaurant a superior one. The worthy consultants have expert knowledge, talent, abilities and experience to help the employees by performing different services including problem-solving, development, or implementation services.
When a hotel has problems in continuing its operation or profit generation, this is the time to consult a specialist. The cost of hiring a consultant might be recovered when he will assist you in making your restaurant the desired place and a profitable business in the long run.
But sometimes a restaurateur may feel shy or is not able to define his issue to a consultant. Sometimes there may be some attitude problem in both or form one side, or the consultants may demand a lot of money as fee. In this situation BISTRO SERVICES is the best option for you. Because we are providing a wide range of consulting services for you and you can feel free to ask about any of your business issues. Either it is about online marketing or to redefine your menus etc, you can consult Bistro Services.
Bistro Services will help you in various activities including:
Improving restaurant business.
Creating online presence of your hotel.
Best Designing Services.
Reviewing your business position.
Licensing and Franchising.
Promotion and Advertising.
Interior and Décor.
Search Engine Optimization.
Social Media Marketing.
Online Reputation Management etc.
You may consult about any issue regarding restaurant with us. Our highly qualified and skilful experts will provide the best solutions to you. We will review your business activities and provide you different strategies to make improvements in your hotel. You may get help from our blogs as lot of issues are discussed in it and there are variety of tips and tricks you can get from the given content. There are lot of work you can do in your restaurants with the help of Bistro Services.
Feel free to contact us; we are just a click away!!!
Easy ways to turn around a restaurant
If restaurant has declining sales and its revenues are falling, then it's a high time for the management to decide about turning around the restaurant. There are many ways to turn around a failing restaurant. There is an essential way to know about your business which is by explaining about your business to your advisor. Advisor must be expert in restaurant business. Bistro services is the best company which deals all the matters related to restaurants. Bistro services provides restaurant consultancy services, restaurant menu designing services, restaurant menu printing services, restaurant marketing services and many more. To turn around your business, here are some useful tips.
What you can do as owner or Manager
If you know more than the business tactics like accounting, marketing, or web development, then it goes in your favour. One must try his abilities in the development of business, but If he or she is not sure about the things, then he must consult the experts. Sometimes restaurant owners feel that they can not afford the things like website development or accounting services, but these areas are important and despite of using own abilities, restaurant owners must try to hire some experts for the strong and profitable restaurant business.
Embrace the challenges of the market
Restaurant owners must accept the market challenges. Try to work hard for the target market and do some research that how you can capture the market and how you can bring changes in the restaurant. Do some research on your competitors and dig out what is wrong at your side. If you will figure out your weakness, then it is easy for you to solve the matters quickly. Check your price policy and compare it with the market. If you have high prices as compared to the market, then change it to low prices by making some changes in different areas. Check who are your competitors and try to take advantages of their weaknesses.
Satisfy the customer demands
Always try to satisfy your customer needs. Try to find out that what your customers want and not what you want to offer them. According to some experts, the reason of restaurant failure is that the restaurant owner do not know the market for the restaurant and they don’t have clear vision of the market and in the end ,restaurant investing on too many dishes just to keep the customer but the restaurant fails to prepare single delicious dish. That means restaurant owner must pay serious attention towards their kitchen and care about the demands of the customers.
Manage the restaurant’s inventory
Restaurants have to manage the inventory. If you will not care about the inventory issues, then it will be the problem area for the restaurant. You can talk about the inventory management to your accountant, as accountant can tell better and easy ways to handle the inventory. Accountant can guide the restaurant owners about re stocking and and its impact on cash flow and profitability of the restaurant. Accountant can tell you when you can report inventory for tax purposes, and more on warehousing and inventory.
Pricing policy to be reviewed
The restaurant owner must need to review the pricing policy for the food items consistently. In case of low pricing policy, the restaurant will get more customers but revenue will decrease and high pricing policy would alienate customers. Restaurant owners must need advice from some expert restaurant companies like Bistro services. Bistro services provides restaurant with all services a restaurant needs.
The image of the restaurant on the customer
Perception is important thing and one must care more about it. All the things like your restaurant's product, service, price, location, merchandising policies are the images of your restaurant. Marketing is the best tool for restaurant owner to change the perception of the restaurant by showing some advertisement of the restaurant, website and many other ways. If you have doubts about the services of your restaurant and want to change the perception of your customer about the image of the restaurant ,then you may talk about it to any consultant.
Review the business plan of your restaurant
The restaurant owner should review the business plan. To know about the original goals or either the market changed ? You can find out the real problem area by reviewing your business plan.
Importance of having a websites for a restaurant
Today most of the companies earn most of their profits through the websites, but still some of them are unaware of the importance of having a website. Food service sector rely heavily on the location and referrals to get more customers to earn profit and do not get the competitive advantage which they could have get if they were having a website for their restaurant.
Visibility for competitive edge
First and the most important benefit which could be earned through having a website is that people get to know about you. You show them that you exist, Because now a days, before going out for a dinner, people first go to the search engine to search for the food that they want to eat. They will find different restaurants online with ratings, rankings and reviews by customers. So you have to work hard in this competitive world to appear appealing enough that customers should select you from others.
Increase in sales
A website is a great platform providing you the opportunity to generate more sales and to engage you with your customers on more personal level, by giving customers the information that they need and by addressing their concerns. So build something that inspires them because at the end, your customers are the one who will help you in building your restaurant's brand name. You will be building an authority by showing customers that this is where they can find you and information which you will provide them through articles and much more to learn about your company. Because today, your website and social presence are the factors which customers are looking for to make sure that you are stable enough to have a website.
Provide Important information
You can provide them basic information about the opening hours and days of your restaurants, your numbers, payment method, location etc so that your customer is well aware about your restaurant incase if he happen to visit your restaurant and you had an off day and the customer turns off .So your restaurant can provide valuable information to your customers. Despite economic difficulties, customers still go out to eat, but they become just little careful in their restaurant selection
Less costly than other promotion tool
It is less expensive than printed advertising, TV sports, mailer and any other form of promotion and it can be updated whenever you like to. Much less costly than the other promotion tools. You can earn great ROI through your operative website. It is a lifetime investment.
Keep them up to dated
Customers love to hear useful informations, such as discounts, premium, get one buy one deals and promotions etc. In short, they love to hear good deals and information. You can keep your customers up to date through your websites, like what's new and your updated menu, specials and sales with updated information and new deals and new categories in your menu. It will also motivate your customers to keep check on your website to check what's new in your menu, which will ultimately lead them to order something to eat. People like active restaurants and websites, so keep your restaurant up to dated by posting pictures of your food, staff and customers also.Tell your customers that you are alive and they can share their experience with their friends through social network.
Build relationship with customers
A website is a great place to build a relationships with your customers for capturing customer feedback through comments, feedback and complaint. Answer their queries with great care because you may not realize, but your this action can generate a good or a bad word of mouth. Other than this,update your website on a regular basis with information, deals and promotion. It will increase the likelihood that the customers will return on your website again and again, increasing the possibility that they will also return to your restaurant. It provides you an opportunity to cultivate and maintain a one-on-one trusting relationship by publishing a regular email newsletter that offers unique, interesting content and special deals to your subscriber.
The internet is ever-evolving and provide new opportunities form online ordering to more sophisticated new ideas, so keep up to date with your restaurant through website. and to learn more about your restaurant’s website, keep up to date with BISTROSERVICES.COM.
Why Online table reservations are good for restaurants?
It is a known fact that restaurant website is a great marketing tool to earn profit in a less costly way. Your restaurant's main purpose is to attract more customers as possible because today more and more people are using internet to find a restaurant and book a table online. So you should make it easier for your customers, provide them different kinds of tools including electronic tools as well, for online table reservations. It may have happened that you may have lost your potential customer when he was dialing your restaurant phone number but you were too busy to answer or close, or maybe you were busy in attending someone else call and lose a potential customer. So You should provide the opportunity to reserve tables online.
It is a time to say goodbye to the traditional method of restaurant reservation because with the help of online reservation system, your restaurant can keep track of customers and can keep records of them, your restaurant can easily allocate tables without any mistake. Customers just need to open your website, open the "reservation table" tab. Click on the reservation table option to make a reservation, tap in details and choose from available tables for reservation. that's it. It is very much easy and convenient than the traditional ways, and that is why it is becoming increasingly popular.
Through online reservation system, when customers place an order of booking a table, you get a time to rearrange tables, get all the ingredients and dishes ready.These reservations are under your control completely, you can even allocate table blocks and can increase profits by giving your customers all the benefits. You can also arrange waiter staff with the help of online reservation system that how many to put on for an evening. In return, you will get a good word of mouth and customers loyalty and retention.
Online table reservation systems are now a days the latest trends and are gaining popularity day by day, as this is the core of any business.Since it is much more easier than the traditional way of bookings, so the customers will feel valued and special when you will give them special attention and will prefer your restaurant among competitors.
You will see all the details for restaurant reservations for different dates. You can easily track which tables are being used so that you don't end up double bookings. Walk in features are also available with these software.Customers time is also saved .Customers may also be able to book their favorite place by seeing the graphical image of the tables in your restaurant.
There are many advantages of online booking system. Here are some of them:
Display your customer's special requirement so that your staff members will quickly view your diary to see any dietary restrictions or any other special requirement for a party.
You can increase your revenue by improving booking rates by providing them 24/7 online restaurant website
Collect list of customers email contact so that you may be able to generate repeat bookings by promoting your restaurants with a regular opt-in electronic newsletter.
By providing online booking service, you can reduce the amount of time which you spend on the telephone so staff efficiency will be increased by focusing on more important matters
You can manage reservations with an electronic diary by using computer to manage your table reservation from all sources. Online reservations are also included in this.
Customer satisfaction will be increased for they will get a chance to save their time by booking tables at their convenience.
These were some of the advantages of online booking reservations , for more information on restaurant, visit Bistroservice.com.
How Management Can Turn Around a Restaurant
Management is a pillar of every restaurant business. The business depends highly on its management. Managers have to work hard to deal with their customers as well as to operate the hotel and offer best services in the town.
The management of a restaurant is the essential part of the business. The managers and employees play an important role in hotel turnaround. There are different strategies through which you can make managers work in best interest of the restaurant. A stressed or tired manager or employee can’t work for restaurant properly so it is very important to make them fresh, confident and efficient. An efficient and confident manager will be able to handle the sinking hotel by utilizing his skills and abilities. A hotel turnaround depends on the employees and management.
The duties and roles that management has to play includes various activities like managing customer relation, managing subordinates and labour, managing capital, administering stock etc. All these activities are the crucial functions and management is responsible for it.
It is very important that the managers and employees should know clearly about the “Purpose and Objectives” of the business. It is same in case of restaurant business. When performances of managers are aligned with the goal of restaurant, then the chances of hotel turnaround increases. It might be necessary to make every employee either manager or subordinate realize that they are very valuable part of the business. In this way, every employee helps you to make new innovative and creative ways to keep restaurant flourishing. Moreover, they feel free to share their ideas and suggestion with you which will help you in making better plans and ultimately smoothing the way to achieve the goal. Every manager brings new ideas to achieve goals and objectives in future, which can be measured through customer satisfaction, customer loyalty, financial performance and employee satisfaction.
Another major aspect of management is “Communication”. Try to maintain friendly environment within the management and the subordinates, so that they can easily ask and tell you about the related issues. If they feel reluctant to ask something, eventually they can’t handle the problems and then it damages their output as well as affect the restaurant adversely. To establish communication with employees, the informal gatherings help too much. Most of the restaurant owners arrange gathering or a lunch with managers to listen to the problems and issues. The managers feel free to give ideas about the solutions in the informal settings.
The “Staff Training” is also an important variable for hotel turnaround. There is a huge difference between a trained chef and an ordinary cook. Similarly a skilled waiter performs in a better way than an unskilled waiter. There are various training methods from cooking food to serving it. The customers want best food, best services and best experience, so the staffs has to trained in such a way that they can give their best to meet the customer expectations.
Now the key to success is well balanced, well designed and well educated “Team”. The diversity among team members has wonderful outcomes if it is managed properly. The co-operation and collaboration among the members will make a team more effective and make a restaurant successful.
A good manager should have following qualities to turn around a restaurant:
Outstanding customer service abilities to create customer satisfaction and customer loyalty.
Business awareness to cope with challenging situations.
Flexibility to assist and direct employees.
Excellent interpersonal skills to handle staff.
Strong communication skills to deal with employees and customers.
Problem-solving capabilities to manage the issues and conflicts.
Organisational skills to run hotel smoothly.
Team management skills to give high level performance.
Effective Planning skills to achieve goals.
Operational skills to lead the operational employees.
Creativity to develop and design menus.
Ability to work confidently under pressure etc.
The hotel business is one of the most challenging businesses in 21st century, as the employees and customers both have to be satisfied and loyal. As you know, if managers are satisfied they will behave calmly with employees and make them satisfied.When employees are satisfied, they will make customers satisfied. If you are successful in making your manager, employees and customers satisfied, you will be victorious.
Restaurant turnaround help
Restaurant need serious help when you see that your sales are declining. If you will use some precautions then you will never get loss. So what you should not to do is to do some precautions in order to make profit with your restaurant. What are the important areas where you should pay serious attention so you can improve your restaurant. A good restaurant require trained staff, best culinary, interior and exterior design of the restaurant, menu design, food items, services and location of the restaurant.
Location of the restaurant
If you think the location of your restaurant is not appropriate for the business then you can change it. You can turn around the restaurant by changing the location of the restaurant as sometimes customer don’t find parking space for his car. Before changing the location of your restaurant try to get a place where you can get more customers and it must be a famous location. People like to visit those places where they feel comfortable. If the customer don’t get proper parking place then they will not visit to the restaurant.
Exterior and interior design and decor
The restaurant get attention from the customers by its exterior and interior design and decor. If the design of the restaurant not goes according to the choice of the customer then you have to think about its design. A restaurant must hire some good advisor or designers which help them in designing their interior and exterior design. Bistroservice is one of the best service which provides restaurant consultancy services, restaurant web designing services, restaurant marketing services and many others.
Menu design of the restaurant
Menu redesigning is a part of turning around a restaurant. Menu must be changed on the basis of price, choice of the customers, and on the basis of food quality. Menu must have pictures of the dishes, little details about the ingredients which are used in the dish. Menu should have a colourful and interesting cover which compel the customers to check out the dishes. Make sure to include those dishes which your customer likes most.
Restaurant get more profit if it have trained staff. Training is more important for the staff if they are inexperienced. Customer can have several issues, like when they entered the restaurant they couldn’t find a place to sit because tables were not clean. To avoid this situation ask your staff to keep cleaning the tables which were occupied by the customers quickly. If customer will not get a clean place to sit he or she will leave the place. The dress of the staff must be designed by some professional dress designer or by any fashion designer.
The Tableware of your restaurant
Before purchasing the tableware for your restaurant you must consider its quality. If the quality of the tableware is not good then it's a waste of your money. Customer always judge your restaurant by the quality of the things you place in your restaurant. Restaurant must have good quality utensils and tableware. The curtains that you have in your restaurant and the dining table which you offer your customers to sit also have good quality. If the quality of the things are not good then the customer will think that the food would be same.
Check your storeroom regularly
Never get out of stock, as that's how you lose your customers. If customer order some food and you don’t find it in your inventory then you will not only lose your customer but the customer never comes to your restaurant or he might tell the other people about his bad experience. Keep track of availability of the things of your restaurant.
Take the reviews from your customers
It is necessary for the restaurant owners to know about the restaurant’s services. The best way to know the customer’s review is by taking their reviews by your staff member. Let any staff member to ask the customer to give a review about the restaurant service after finishing their dinner. It would look more nicer if your staff member will offer the customer some half price coupons or some gifts after taking reviews from the customers about their dining experience.
Some rules for profitable restaurant business
There are some important rules that every restaurant must follow in order to get more profit. Some restaurant owners don’t pay attention to day to day sales and food quality, which leads to low sales or loses. Best idea is to check the feedback of your customers and compare your business which other counterparts to know where actually your restaurant stands. For consultation many restaurant hire some experts, who can guide them well about restaurant business and they also provide them restaurant services like restaurant menu designing and printing services, restaurant website development services, restaurant consultancy services, restaurant online marketing services and many others.
Estimate the operational cost of the restaurant
According to some study, average food cost of traditional restaurant is 29 to 31%. If you know about the costs of goods then there are more chances that you can create a profitable menu without charging the customers too much. The profit margin of your restaurant is considered highest when your restaurant menu offer food items between $15 to $25. It is good for the restaurant to buy local food, because they are fresh and good in taste and cheap as compared to frozen foods. To ensure the effective cost and reduce waste, order the correct amount of food from vendors. Try to reduce the cost of most expensive item in your menu, when you get chance to do so. This tactic will increase the sales and you get more profit from your restaurant.
Categorize the role of staff in your restaurant
You can not do all the roles in your restaurant, like you can not open the restaurant on your own, you can not cook all the food for your restaurant, you can not greet the customers, you can not serve to the customers, you can not bartend, you can not clean the restaurant, you can not run the accounts books, you can not close the restaurant all on your own. So when you hire the staff for your restaurant, you must hire those whom you can trust. The important staff of the restaurant like accountant, chef, manager, bartender, and servers must be trustable and loyal to their job and with you. Leave the task which you don’t want to perform on your sub ordinates, as they will do those tasks well.
Greet your customers
It is a good practice to greet customers when they enter the restaurant. Customer get a good impression of the restaurant when they see how the waiter greet them and guide them about the restaurant. Customers will never forget the best treatment and kind words from restaurant staff.
Try to know about the choice of your customers
It is important to know about the choice of your customers. If your restaurant is located in a place where people like to have huge portions in their meal and if you offer them less portions, then it will be a disaster for your restaurant. If you have something in your menu which is not for selling then try to remake the dish or remove it from the menu.
Make a marketing plan for your restaurant business
Every business needs advertisement. It is good to get the customer and make them satisfied from your services, so you can make a word of mouth business. There are various advertising options like Tv, internet, newspaper or radio but you have to chose advertising according to your budget.
Promote your business by developing your website
If your restaurant don’t have a website, then you have to create one. It is easy for the customers to find the website and collect information like phone number, menu, address, and hours. You can also connect with your customers through social media sites like Facebook, Twitter, Yelp, Google+, Foursquare, there you can interact with your customers, get the polls, customer responses to reviews etc.
Offer an online menu for home delivery
It is good for your revenue and your inventory to keep the kitchen busy. For that you may offer online menu on your website to get orders from the customers online or on phone call. By doing that, you will earn more revenue and have more sales. The home delivery benefits those customers who do not have time to go out and dine. It also increases your daily sales and increase revenue of your restaurant.
LINK BUILDING FOR RESTAURANTS
Restaurants can do a lot of things on social media and one of them is LINK BUILDING. The restaurant business is the business which requires social exposure. Now the internet has introduced lot of forums for hotel business which involves different activities like searching, ranking, research, link building etc. The local search market is now becoming more crowded which involves various factors which affect ranking of restaurants. If you’re serving in big cities,the links are difficult to build.
Even if you are making your customers happy ,they will become your loyal customers that make them to revisit the restaurant. It means when someone asks about the best food place in the town, maybe he will recommend your hotel. If the person visit your place and he has a good experience, he will give review, feedback or build a link of your place and may suggest others to visit.
The link building has a vital role to increase sales of the restaurants. The restaurants can build links in different way. The best link is that which is generated by the customer who link to your place because they want to make themselves a part of your business. Obviously customers are the integral part of a hospitality business. Many people experience your service and ambiance either it’s a good or a bad experience, calm place or noisy one he will accidently make link for you based on its perception.
There are various ways to build links for a restaurant which are:
Organizing events and conferences
Link Building Softwares
Some of these are discussed below:
Local Search Engine Optimization:
You have to search out all the local directories and register yourself on them. This is the initial step to make a link of your place.
You may make your presence on Google map to become visible to the people. You may give your full address, your contact number, working hours etc. Moreover Google also help you to show a website link with hotel information.Try to be sure that the data you have provided on internet about your restaurant is accurate and correct.
If you have no website of your restaurant you have zero online business. First go and make a website of your hotel. You can consult Bistro Services to get your website. When a website is designed we assure that everything is indexable. As the search engine spider could not interpret the pictures so if the content of the hotel website replaced with the pictures then it may be unable to find the valuable traffic. The website should have menu, exact location, social media link etc. Blogs also reflect a positive impact of your restaurant.
Organizing events and conferences:
Restaurateur can also create inbound links to promote hotel online and to attract more customers. You can also do this, you have to find out the upcoming events that have to take place in the city and contact the parties. You invite them to organize their events at your hotel or sponsor them. You may offer discounts to the guest of the event. You may choose the well-known destinations in the town and offer different types of discounts to promote the business.
Link Building Software:
The technology is so innovative and developing that it introduces different software that builds links. You may purchase these software for your restaurants, as it is the easiest and fastest way to attract customers.
These are some of the ways for link building. Bistro Services will help you more to build links for your restaurant. Stay Connected to get more!!!!!
Coolest food trends for the restaurant
Restaurants should keep changing their trends or designs, to keep them in the business. Most restaurants use the designs which are obsolete hence, customers don’t pay any attention to those restaurants. You can see mostly crowded places always have unique or coolest designs and trends. People like to follow the trend as the world is constantly changing, so they want to change themselves with the changing world. Some ingredients are so popular in people that people want to have those ingredients in their diet.Bistro services are offering restaurant services like restaurant consultancy services, restaurant menu designing and printing services, restaurant web development services, restaurant online marketing services and many others.
Oatmeal for restaurant
People are using oatmeal for their breakfasts and they would like to have this grain in their diet. The reason is because oatmeal is light grain which helps to keep tummy full and helps to reduce weight and cholesterol level. For excellent results, you can use oatmeal in your restaurant and serve it with maple syrup or with brown sugar. You can serve oatmeal with coconut milk or with some honey. People nowadays want to change their lifestyle and eating style and turning their lifestyle to healthy lifestyle.
Meat for the restaurant
According to new trend, people like to exclude red meat from their diet.Some restaurants are offering grass eating animals meat which is more good in taste and in health. People like to have steak with some healthy vegetables. Steak with different decoration are popular in masses. According to new trend, people like to eat the meat of grass eating animal than to eat the meat of corn eating animals. You can serve these steaks with different garnishing and with different ingredients. The taste and aroma of the dishes attract the customers towards the new dishes. Try to make new dishes with meat. Customer always want to have something new. Always a new dish with new ingredients inspire customers. New meat trend for the restaurant is to have different meat dishes with different ingredients according to the choice of the people.
A word Koji
Like Pokemon or denim, people like the word koji. Koji is a popular dish. It’s scientific name is Aspergillus oryzae. It is usually served with soya sauce and miso sauce. Its flavour has a special name called umami flavour. It’s aroma attract the attention and its appetizing. It must be tossed with the vegetables before roasting it, you can also marinate koji. This dish has a self taste without adding salt, sugar or pepper. It has somehow ocean flavour or you can say it has seafood flavour which mostly people like.
People like to eat high protein diet. Hence they like chickpea flour. The names of the dishes made from chickpea flour are panisse, cecina, Panelle, and socca. By using the chickpea flour many restaurants transform the dishes like cavatelli, as at Boeufhaus in Chicago, or crepes at Santina in NYC. It has rich texture, sweet flavour, and has high starch content.
New trend Turmeric
Turmeric is used in Eastern medicine. People also drink it with milk and honey. Savory, turmeric and milk shake is also popular in San Diego. Restaurant also use powdered turmeric for their dishes. It is easy way to use turmeric to grind it and save it in powdered form.
Tableware for the restaurant
Glassware is recently in the trend. Many five star restaurants are using gold tableware for the customers. They use pots, dishes, glasses with gold platting. People enjoy those restaurants where they find something new and enjoyable. If gold goes with your restaurant theme, then you must try it. Before making any changes to your restaurant,you must consult with someone. If you think you have to talk with someone who must be expert in restaurant business, then you must consult with bistro services as they are offering consultancy services for different restaurants.
How To Train Restaurant Employees?
The employees and staff of every restaurant are vital part of its business. At the same time, the meal should have delicious taste and the place has to be inviting for the guest, that’s why it very crucial to have confident and efficient employees to operate every activity in the restaurant perfectly. So in hospitality industry the employees’ education and training is very necessary to make your hotel successful.
The employee training is very beneficial for every organization. To understand this concept you may compare TRAINING with EDUCATION. As education is the best solution for every problem. If you have education and knowledge, you can tackle every situation. Similarly in restaurants education and training is the basic element of hotel business.
The restaurant business is based on two main operations “Food and Service”. To serve best meal in the town, you have to focus on the training of the chefs and the kitchen staff. The restaurant kitchen staff should know each and every complex item and ingredient of the food. If you want to deliver best service the managers should be well trained.
The training is very important for the chefs because with every new day there is a new gadget that is introduced in the market. Old and conventional cooking methods are no more; the kitchen world is now totally modernized with new technology. If employees are trained periodically, they will become efficient and manage all the food processes well.
Basically the training of employees in a restaurant is emphasized on two types of knowledge of the hotel employees:
The product includes the menu item, their knowledge, the menu combinations, deals, specialities, desserts etc. While the process is about how to pick an order from customer, convey it to the kitchen and then how to prepare the best food that can be served.
When you have to increase your restaurant profits you have to first make your employees trained. Because now the customers are very sharp they ask question and sometimes they need suggestion while ordering food. So your staff should know the right combination of the food items, the ingredients etc. If a customer want to know the ingredients of any lunch item, he will consult to the waiter , if he is not trained well he can’t answer to customer. So training is very much important for the successful restaurant business.
The employees have to be confident, quick, attentive to the customer orders. The employees have to focus on high quality food as well as speedy service. If employees are trained periodically, they will become efficient and manage all the food processes well. There are no hard and fast rules for the training of employees, there are many methods to train employees, you can pick any one of them or you may make a combination of two or more methods.
How to train employees in restaurants?
The training methods for restaurant employees are as follows:
Understanding nuts and bolts:
The initial learning of every employee's starts from the restaurant activities. First you have to define all the basic activities of the restaurant to the employee. You may provide a catalogue of reading to the new staff, so that they can review the hotel activities in detail.
You may use different videos which are based on training of chefs or the managers. It is low cost method to train employees.
The senior staff members of the owner of a restaurant may define some guidelines to the employees. It can be in oral or written form. If the restaurant manager gives some instructions in written form, it will help employees in performing better and will also be helpful for upcoming employees.
You may design different situations and allow employees to act in those situations. They can then come to know how to react in different circumstances.
Presentation or Demos:
The best way to train employees is to act and perform the task practically. You may hire an expert like a highly qualified chef who can give the demo of different activities. For example, if you have to introduce a bakery you may hire a baking expert who can give the demos to prepare the bakery items to your employees. In this way they can learn through practical.
You may arrange lectures and workshops for the hotel staff periodically. It will help employees to get new knowledge and increase their mental abilities.
These are some of the methods through which you can train your employees. This will help you to increase the productivity of the hotel and to improve the performance of the staff members.
Stay connected to Bistro Services to get more information about restaurant employee training!!!
Ways to improve restaurant's customer services effectively
Great customer service is required for great restaurant business. The question arises, how you will deliver excellent service at your restaurant? Before proceeding to the answer, you must know what is customer service ‘ Customer service is the help/assistance and advice that you provide to your customers’. Customer service is the combination of communication and genuine attention which you give to your customers. When customers enter in your restaurant, they will check the gestures and the attention your staff give to them. If you deal with customers with care and respect, they will come back to your restaurant again and again. Satisfied customers play integral role for your restaurant business model. According to some studies, customer satisfaction has high impact on your business. You get more revenue when you get customers satisfaction. What happens when your customer is not satisfied with your restaurant’s services, some study shows the reason which says customers dissatisfied with the restaurant, when they experience rude customer service and poor quality of food, these reasons are more cited than slow delivery of order. According to studies, the reason why customer likes to visit the same restaurant and don’t like to visit the same restaurant related to customer services. Some restaurants are getting help from some restaurant service providing companies like Bistro services. Bistro services provides restaurant website development services, restaurant menu designing services, restaurant web designing services, restaurant menu printing services, restaurant online marketing services, restaurant consultancy services and many more.
Take a good start
The quality of the food is the most important factor of the restaurant. Customers experience the restaurant from the time he enters the restaurant to the time he leaves the restaurant. Restaurant must keep the customer’s demands at the forefront of every dining experience. Speak to the customers appropriately. Greet the customers well when they enter the restaurant. Always use respectful titles for the customers like ma’am, or sir. Do not interrupt the customer. Listen to the order of the customers intently and pay attention to what they want. Thoroughly review the menu and ask the customer again about their order if you have any ambiguity. Proper etiquette defines the type of the restaurant. You can easily experience the proper etiquette at pizza parlors and dining restaurants. Your restaurant must have some preference to whom should you serve the order first. In some restaurants, they begin serving with the guest of honor if not then women, then men, and then children. Serve the customers quickly and clear the table as soon as they leaves the table. If you have to interrupt, try to talk politely. Serve or pour the drinks from the right. Make a powerful system that you know which order goes to which table, don’t rely on the entrees. Never let the customer feel that you want them to leave. In restaurant’s perspective, server’s tip is not more important than customer’s comfort. Don’t let the customer to ask you for anything try to refill the water jug on time and provide the order to the customers on time.
Don’t let the customers wait for their order
When you serve the customer their order late, no matter how delicious the food is and how much work your chef has done on it, all goes in vain as customer got tired and bored. This may be the negative point of the restaurant. Remember that it is a hard task to win the heart of disappointed customers. Avoid making them disappointed. Always hire enough waiter staff which can easily deal with the customers and they never have to wait too long for the order. If your customer order a meal which takes longer time to cook, let the customer know about it in advance. Try to act smart before the customers.You may have heard the term speed of service. Mostly restaurants have speed of service according to their specific rules. Speed of service is an integral part of customer service no matter the type of restaurant. The goal for your restaurant is to achieve confidence of the customers. Provide the customers which the same quality of food and service everyday and every hour.
Fix the problems quickly
Your day to day dealing and eliminating the customer complains define the customer service of your restaurant. No matter how careful you are, sometimes something goes wrong without intention. No matter how big the problem is, your task is to please the customer. It is important for the restaurant to deal with the problems as soon as possible and eliminate them. Don’t let the customer wait too long to resolve their matter. Try to involve the manager to the problem as soon as possible. Restaurant staff should listen to the problems of the customers intently. Accept your mistake and tell the customers that you are very sorry for that. Stay calm when your customer start complaining about your restaurant. Maintain eye contact with the customers and watch your body language. Make sure that your body language isn’t telling different story than your words. Try to come up with a solution which is acceptable to both, restaurant and the customer. Always empathize and never blame.
How online marketing services are vital for the restaurant's promotion
Marketing is needed for the restaurant’s promotion. Marketing is not only important for the restaurant business, but it is vital for all types of businesses. Due to the fierce competition between the restaurants, you have to do your best to get success in restaurant business. To get attention from customers, you have to plan some marketing strategies those are helpful in promoting your restaurant business. Mostly restaurants have their website that will help them to promote their business. Website is easily accessible by the customers. It is most important that the restaurant website is smartphone friendly. If the website is easily accessible by the mobile users, restaurants will get the traffic from the mobile customers as well. Bistro services is one of the best restaurant service providers. Bistro services provide restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant web development services, restaurant online marketing services, restaurant consultancy services etc.
The best way to promote your restaurant online is by vivid, high quality and drool pictures. These days, people give more value to visual content online. If your website have pictures of delicious looking food, you can easily get the attention of people. If your website have all important information which a customer require,then its perfect! If your website have high quality pictures of your quality food, then it immediately draw attention of the hungry eyes. Try to hire some photographers to take some top notch photographs or try to take DIY style picture from your smart phone. It is not easy to take the high quality pictures. You have to take the bright pictures, as brightness is the key factor in images.
Online food apps
Mobile users are now using mobile phone apps. These apps are most important for them. It will be good for the restaurant owners to make any app which relates to your restaurant or get partnership with online food apps, by this way your restaurants will get more attention. Partnering with online apps let the smartphone users to check out your restaurant. Popular food apps provide integrated loyalty programs. Your restaurant get more views on smartphones and you will get more customers. Online marketing is the best way to get loyal customers for your restaurant.
Yelp can help to get more customers
Yelp has strong impact on restaurant industry. It is trend in restaurants to have yelp account. Reviews on yelp can help your restaurant to get confidence of people. The reason why yelp can help your restaurant business is that people will review you. People can review you even you don’t have an account. So in that way, restaurant owners can make the most of this opportunity to increase profit for their restaurant. You can add as many details about your restaurant as possible, like you can add photos of your restaurant and your restaurant’s food, store hours, location, menu, price range and wifi. Always remember that give positive response to your reviews, either their review is good or bad about your restaurant. If you are responding to the negative reviewer publicly, thank the customer for the feedback, apologize for the incident, promise them to improve your service in the future. Some business owners also help other yelper business people to help them to get them reviews so they will get more customers.
Setup google plus account
Setting up google plus account is as important as yelp account. To get traffic from google plus, you have to set up google plus account and add as many information about your restaurant as possible. Google plus has a benefit for business people. When you search a business on google, google knowledge graph shows the information about the business in a sidebar. Knowledge graph extract large chunk of information from google plus account. It is a bonus for your restaurant business to have an account on google plus.There are more chances for your restaurant to get viewed by customers. You may also allow your visitors to review about your restaurant, food and services, as Knowledge graph also aggregates google user reviews.
Present your food on Instagram
Making account on instagram can also improve your business position. You may use instagram to promote your business by posting high quality visual content. Food pictures always draw attention of hungry eyes. If you will add high quality food pictures, with bright colours and delicious looking then you may get the attention of many customers who would like to come to your restaurant to order that meal. Show your brand identity on your instagram account and post some special dishes of your restaurant on instagram.
Five ways to improve the restaurant business by providing quality service
Everything requires quality.If you need to improve your restaurant business, then you have to improve the services of the restaurant. From the customer's perspective, they go to restaurant only for food. But according to Gallup study in 2011, when people eat out, they want to have an amazing experience of dining out with their families. According to some study, people like to go to only those place where they feel happy and get respect from others. Also customers like to spend more money on those restaurants, where they are greeted warmly and treated with respect and care by the restaurant staff. The restaurant manager and restaurant staff are responsible for the care and giving the respect to their customers. The customers must feel satisfied after their dining experience at your restaurant. Some restaurants hire some consultants for advice. Bistro services is one of the best restaurant service providers, like restaurant consultancy service providers, restaurant menu designing services, restaurant menu development services, restaurant website development services, restaurant web designing services, restaurant online marketing services etc.
Effective customer service techniques
It is important to train the employees in a professional manner and not in normal way of food handling and safety procedures. Encourage your employees to improve their customer care services, which must be better than basic customer services. The concept of care includes the simple steps like looking into the eyes of customers, give the customers smile and greeting them properly. Anticipating the needs of the customers like refilling their drinks or water, or bring extra napkin for the customers who order oily food that could make fingers messy. Timing is another big issue, customers want to get the service quickly. Promptly serve drinks and appetizers, try to minimize the time between courses and don’t ask customers to clear the table and let the customers to finish their meal. The way you serve the food to the customer is also important. If you give your customers importance, then they will feel happy and satisfied with the services of restaurant. If the cleanliness of the restaurant is not appropriate, obviously customers will consider that the kitchen of the restaurant will be same. Focus more on cleanliness and bring new designing trends.If needed,remake the menu of the restaurant. If restaurant achieve the customer's confidence by offering them effective and amazing customer services, the restaurant can easily get more profit. Loyal customers are always profitable for the restaurant. If restaurant provide good quality food and excellent customer service, it can easily get success.
Make policies about the attire of employees
The way restaurant staff present themselves, it reflects the restaurant as a whole, so reinforce some laws for them. Establish new laws and policies for the employees, like employees must be neat and clean but they should have some attire sense that includes hair and makeup etc. Train the employees that being friendly and casual doesn’t mean being overly familiar with the customers. For example, employees can’t speak with the customers like ‘’hun’’ or ‘’you guys’’ this gesture is not acceptable in any type of restaurant. If an employee feel it is necessary to be friendly with the customers, then they must know the code of conduct and try to solve the problems camly. For example, if a customer says that his food is not cooked evenly, take the food back to the kitchen and cook it little longer. If customer’s ordered meal is delayed or order forgotten, they must quickly involve the manager with the customer to offer them free meal or order them another food or chose some other way to make it right.
Know the areas which require improvement
Restaurant manager or owner must observe the servers or waiter staff interaction with the customers. Check the areas where the employee is doing well and also those potential areas where they need improvement. The changes you want the employees to incorporate, can be helping female customers to seat or suggesting appropriate choices for young patrons, when there is no child menu offered. Encourage employees to share the ideas about improvement.Always praise those employees who are taking steps for the improvement and help the customers in selecting their food or those who engages with the customers positively. Give rewards to best servers, it will boost their confidence level and they will work more enthusiastically.
Talk with your employees daily
Talk with your employees daily. Try to know their problems and issues. Try to resolve those issues. Ask employees for their feedback on different restaurant’s issues. Ask the employees to think like a customer and tell how they experience the customer services of this restaurant, would they like to recommend this restaurant to their friends or family members.If yes, ask them why yes, if not, ask them why not. According to some study, the most important service, which customer observe is customer service. No matter how delicious your restaurant’s food is, if the customer service of the restaurant is not good, customers will never visit the restaurant.
Economic trends in restaurant industry
Restaurants can easily get more profit by reshaping their economy by using the modified economic trends. Many restaurants follow some economic trends for their restaurant’s success. You cannot spend money on your restaurant at once, restaurants need modification again and again which comes with stable economic state of the restaurant. Customers want change in the restaurants as they would like to spend their money on buying food from the restaurant. The way customers spend their money on the restaurant will make trend, which drive changes in the restaurant industry. Economy itself have internal impacts on the restaurants. Labour cost and food cost are the factors which affect the economic conditions of the restaurant. Restaurant owners need some financial experts who can help to improve the financial condition of the restaurant. The restaurant owners can hire some companies who work for them and provide services from restaurant menu designing services to restaurant consultancy services and many more. Bistro services is one of the best restaurant services providers who provide services for the restaurant web designing services, restaurant menu designing services, restaurant website development services, restaurant menu printing services, restaurant consultancy services, restaurant online marketing services and many more.
Quality of the food vs price of the food
Restaurant customers are mostly conscious about price. Those restaurants which provide quality food are successful than those which provide cheap and less quality food. According to some research, customers like to buy good quality food as it have health benefits. Trends are now changing towards healthy food than oily and junk foods. People like to maintain their lifestyle in a healthy way. They want to avoid unhealthy food and for this purpose, they spend a lot of money. If a customer is paying for the food, then he wants to know about the quality of that food. If the customer is not satisfied with the quality, then he will not pay the high price for it, but if the quality of the food is good, then the customer will be agree to pay the high price. The reason why customers care about the quality is the most important fact, that has impact on restaurant’s earnings. Those restaurant’s who spend more on the advertisement but spend less on the quality of the food will not get loyal customers, while those restaurants who spend more on the food quality and less on the advertisement will get loyal customers. Current food trend is healthy food, so if restaurant keep this trend on for their restaurant, then they will get more loyal customers.
Inflation in food
Restaurants have to manage the cost of the food but the price of the main ingredients of the food items keeps on increasing and it is a challenge for the restaurant to overcome this factor. If the prices of the main ingredients is increased, the restaurants have to select appropriate alternative for those main ingredients. Sometimes, restaurant owners suffer losses due to the high prices of the main ingredients. If restaurant owner want to buy the alternative of the main ingredient, then it is possible that the customer would not like the alternative. So it will lead to the inflation in food, that cause economic change in the restaurant industry.
The casual sector of the restaurant is growing. These restaurants are those which serve fast food and also casual food. Many restaurants are those which offer high quality food and focus on a narrow niche and these restaurants falls between those restaurants who has the price which falls between the casual dining restaurants and fast food restaurants. Ethnic foods are now mainstream for the customers, and chefs are now focusing more on the sector, the sector also have more pressure.
Labour and health care support
Labour market has huge impact on the restaurant industry. There are many risks of high level hiring for the restaurant in case of labour shortage and high retention challenges. Restaurants must take care about the health issues of their employees by providing them health care coverage under the act of affordable care and patient protection, that definitely require cost. According to some study, labour cost consume around one third of the restaurant’s total sales. If you will increase the minimum wage of the labour, it will impact the restaurant industry. People want to have a best service, which is why trained and professional employees are always in demand but the salary of the labour must meet the financial position of the restaurant, otherwise restaurant get loss in business. Labour force also affect the economic position of the restaurant industry.
Technology trends in restaurant industry
Technology brings power to different businesses,including like restaurants. People like to order their favourite meal online. There are many different mobile apps for the food, restaurant and consumer ordering. Mostly restaurants are trying to find out how technology can be beneficial for their business. Now, experts are working on mobile secure payment processing, labour optimization, mobile commerce, and omnichannel engagement. Some companies are providing restaurant services like restaurant menu designing services etc.Bistro services is one of those restaurants which provides restaurant website development services, restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant web designing services, restaurant online marketing services and many other services.
New payment methods
Data security is a very big issue. People want to choose secure and safe payment methods. Many payment related breaches are still continue and experts are using different technological methods to cater this problem. Large chain cyber attack on the restaurant online payment accounts are the big issue for those restaurateur who has small restaurant business as compared to big restaurant owner. Every restaurant must have authentic data security measures to protect the payment network of the restaurant but also to protect the card data of the customers. Due to cyber attacks on the customer’s credit cards, now customers like to use mobile wallet because these are more viable and secure alternative for payment. Some customers and restaurateurs think it's a difficult method of money transfer. For example samsung pay, apple pay, and google pay had a hard time in changing the mind of their customers to use this technology. Now, there is a battle between different mobile venders to win the customer’s satisfaction. Although, the mobile payment method eliminate the chances of cyber attacks. The idea for the restaurant is that, they should pick that mobile payment service which their customers are using. Invest only on those platforms which helps you in your restaurant business, those platforms which also help you to fulfil the demands of your customers in long term, say for the three or more years. Restaurants using this technology for their customers and their personal convenience and safety. Restaurants must hire some data security experts to cater the security issues in the restaurant payment method.
New marketing techniques
When you talk about marketing, you talk about promoting your business. The business promotion is not so easy, but internet is making it possible. Now any business can easily be promoted by using online marketing techniques. People spend more time on the internet nowadays, they use internet to surf, to interact with their family and friends, to search different information etc. Restaurant owners like to hire some search engine optimization experts, who can help them to promote their business on the internet by using online marketing techniques. Some restaurant owners hire some companies who had experience in promoting the restaurant business. Like Bistro services is one of the most reliable and famous company which provides restaurant services like restaurant online marketing services, restaurant website development services, restaurant web designing services etc.
Engagement of mobile consumer
People now like to transfer their payments or bills through mobile payment methods. In Forrester Research, it is said that those customers who place their orders online are more loyal to the brand. It is also said in another research that those customers who place order online visit the restaurant more often than those who doesn’t place the order online. The mobile ordering has strong impact on restaurant’s bottom line. Some restaurants launched their apps on the mobile phone in order to get the online orders from the customers. Never think that if you have created an app it will surely attract huge number of customers for your restaurant. Customers can only be attracted if you made your app easy to sign in, easy to place order and easy to add or redeem loyalty points. If you don’t make the app exciting, and easy for your customers, they may not use that app again.
Every restaurant have their customer engagement strategy. Employee must know his or her targets. If any server know that he is near to reach the incentive, they work hard to sell more desserts on the saturday night. Customer focused technology have direct impact on employee productivity. Benefit of customer self ordering by mobile online ordering system or else, is the ability to optimize the labour cost by streamline the ordering process by giving more attention to serving guests or in kitchen production.
If you will give the choice to the customer to pick the best method to interact with you, it will give more strength to your team to face the guests more confidently.