How to improve the services of a restaurant
If you are running a service sector like restaurant, you should probably know better than anyone else that restaurant is not just based on food,, service does matter.In the place like restaurants,it matters a lot because employees have to directly communicate with the customers and it's been observed that for customers, service also plays a big role for turning back to that restaurant again. So a great restaurant should be built on two major principles: great food and service as they both complement each other.
People are not paying you just for food, they are paying you for the service as well. It is difficult to create an atmosphere of trust. Many things are included in services like the attitude and behavior of your front line employees as well as the manager and owner, the time of delivering food, manners ,courtesy, promptness, proper table, plates and much more than that. Providing proper service can even overshadow the ordinary food.
There are many kinds of services in different kinds of restaurants which makes the restaurant successful. Like some restaurants always try to do something new for their customers. Lets for say, if their delivery order takes time they will try to entertain their customers by coming up to their tables and sing a song or play a musical instrument of their choice, they are not only friendly but also entertaining while some restaurants provide extreme services to their customers where one waiter is dedicated to one table, customers feel so valued over this that they want to keep returning to that restaurant. People will still return to the restaurant for enjoying the great service even if the food is not good.
It's all about employees
Now coming to point how to improve the service of the restaurant, start your priority by hiring the people who have the heart for hospitality.While checking out the resume, find the people who have worked in the same organization as yours and they have a great heart and are compassionate & are willing to provide service with the generous and kind heart. Basic job requirement can be taught but what's inside the heart of a people that is more important.Always try to choose the soft spoken and a patient person who will be willing to handle the anger and attitude of the customer and serve them with all their heart.
Training does matters in all types of organization whether the service or the production sector.Even if the person have experience,he will be going to need it anyways. So service training guidelines or employee handbook should be provided which includes service guidelines.Because if they are unclear about their role and you don't have the time to write for them about their goals, they will be left assuming about their past experience and will work according to their past job experience.
When your employees start to perform according to your expectations, you should reward them with some kind of incentives, don't rely on tip money for them if they have earned you more customers through their great services.It is your job to treat them important. Be creative in this matter.It will increase their morale and also will be helpful for motivating other employees.
Provide proper supplies
If you are running a restaurant, you must be very careful about the basic supplies that the company needs like plates, food supplies, crockery, tables, glassware as these things are very sensitive to the restaurant image. So it is better to use a proactive approach by making sure you have everything you need because a little investment on supplies before will save you in a long run. If you continue to fall short of these things, you will suffer from decreased sales ,sloppy performance ,increased risk of health department violation and you have to make excuses to the customers.If you provide them everything they need to serve customers, it will make a lot of difference.
You can also do a practical research of a great service by visiting different restaurants and observing them from a small cafe to the large restaurants that how they provide services and why some restaurants are considered great in serving.If you get inspired from any restaurant in serving, you can duplicate it by making notes of different restaurants and applying them to your restaurant by teaching your staff.