Importance of a restaurant menu design
A restaurant menu is the core part of the restaurant as it maintains a dominant position in restaurant ,for both the customers and the owners. It helps the owners to decide their marketing plan because when owners are planning to design a menu, it tells your restaurant eatery personality, focuses on your overall operations, cost, promote profitability ,expense, food supplies, ingredients qualifications of employees ,equipment expenses, establishes your budget and keeps your brand fresh in customers mind.For customers, it tells them what kind of foods you have to offer and how much they can afford to purchase their favorite meal .Menu is a base on which customers select their choices and a well designed menu can direct customers attention to the items the firm wants to sell more. More specifically, it communicates not only the foods and beverages, but also the image of the firm.
Menu management issues are menu planning, menu pricing ,menu designing, menu operating and menu development, as it plays an important part for making the meal experience better for customers. A menu cannot be considered as the overall product of a restaurant but it is an important component complimenting atmosphere, interactions with servers and other customers, managerial systems which are jointly available in a restaurant where a good, memorable meal experience is the main product.
When you are designing a menu, you should remember that a menu is your restaurant's means of representation. It says exactly who you are and what you hope to convey .It should be created in a manner that its impression stays with your customers for a long time.It should be made with the goal that it has to convey your restaurant brand in a manner that makes customers excited to be there and they want to come back with their family and friends.
When you are arranging the items in the menu, make different contents of food items list starting from appetizers, salads and soups first,depending on the type of your restaurant .Place the star items and the specialty items on the more visuals than others and also add pictures around featured items to further draw attention. Learn merchandizing techniques as they will help you design a menu allowing your customer to easily spotlight and recognize your items.
Place your best selling items on the prime sweet spot of the menu ,these areas refers to the spots where the average clients brings his or her eyes first thus receiving one's attention first. And arrange them in a way that the first column is the sophisticated one and the second column brings the sense of playfulness etc.
If your menu creates problem for your clients, they will become apprehensive and will less likely to return, like menu print that is too small to read and misprinting of price ,and too big to handle easily ,menus without daily or weekly special insets ,entrees that don't look like their photos and misalignment of brand and menu.
Now the main question should be how to price the menu and how you can earn the profitability ,compare prices with competitors and use strategies by charging more or less for the competitive menu .and to keep the menu fresh ,relevant and profitable ,you need to know how each item is performing and how it is stacking up against your competition.
Update your menu whenever you change your theme or prices so that customer won't complaint about the old prices .Whenever you earn profit, spend some money also on the menu so that you can get most benefit and avoid any customer complaint.
If you want to know more about anything else about the restaurant problems or facilities you should visit bistroservice.com because they give best help and guidance in proper running of a restaurant .
Restaurant Design Theme and Décor Creation
Restaurant Design theme and decor creation has its own value in Restaurant making. Restaurant design gives first impression to the customer about the relevant restaurant. Restaurant design must be contemporary or if it is designed for some antique lovers, so it will be made according to old times. But most important part of the design is that it must appear good and tempting to the customers. The ambiance must be so vivid and eye catching that it captures the attention of customers towards it. Restaurant can be designed in many ways. The exterior and interior of the restaurant must be designed in a good way so it leaves good impression on customers. When a customer enters in a restaurant, he or she must feel different. It is the first achievement of the restaurant owner to capture the attention of the customer and make them feel different. There are many things which comes into restaurant design and decor like restaurant space planning, exterior restaurant design,marketing displays, interior restaurant design, interior marketing displays, and graphic restaurant design. Restaurant must look clean and modern. Restaurant furnishing, decorative things,colour scheme, architectural and Constructional Design are important in their own way.
Restaurant Space planning:
Space for the restaurant must be made with customer’s consensus. Electricity equipment planning, furniture planning, colour planning and interior setting must be planned after customer’s approval. This is important because the restaurant is making to serve the customers so restaurant must consider the opinion of their customers.
Restaurant marketing design or website design
Restaurant need online marketing and online ordering system. Customers want to order their favourite food online. There are various websites which are working for designing websites for restaurants. One of those are bistroservices.com Here developers can help restaurant owners to develop websites for their restaurants in a unique & cheap way.
Restaurant exterior design
First impression always counts! Exterior design of the restaurant must give good impression to the people because they will like to go to the place where they like the design of the place, cleanliness of the place, and colours of the place. Exterior can be made specific for art lovers, for antique lover people or normal. There are various ways to design the exterior of the restaurant. Mainly for designing the exterior of the restaurant, many restaurant owner hire exterior designers.
Leadership importance in restaurant
If you want your organization to be successful, you should have effective leadership skills in you. And if you are the owner of a restaurant, you must have to handle many different tasks at the same time, you have to learn how to manage customers, employees, supplies, corporate and equity partners, accounts, finance ,total quality management, Staff engagement ,training and production efficiency, operations/functioning area of your organization and the list goes on because if you are a leade,r you should know that the success of your organization depends on you.
Many people use the term leader and manager interchangeably but these are quite different .A leader is the one who leads people, do the right things, thinks what is needed to be done, influence people and creates visions for change, focuses on people.Whereas a manager is one who manage things and makes things right.He basically controls people and focuses on systems.
It is important to understand different leadership styles so that you can learn and develop in your own self and implement them in your restaurant. A leader should have skills and abilities that how he can influence his followers because if you are working in a restaurant, your team will look to you more than just managing the process, they will expect from you to show them the right way because you are their role model ,they will expect from you to give them advices, help them and learn them grow from their mistakes, value human capital and mainly they will look to you to work as a team and it is good for you as well because it will create a trusting climate because in the restaurant leadership, communication plays an effective part of effective leader.
As a leader, you value your brand in the restaurant industry as your ability to manage various tasks can contribute to excellence in service and profitability of the venue. These task are not limited to cost of food , labor and table turnover. An effective manager knows that their work is to manage process things and to lead the people in their charge and to manage, monitor and improve. But if the leader is ineffective, the restaurant may not be able to function properly and would bear a loss but if a leader can timely manage all the things and value the time management, he can prosper business.
Leading the people in the restaurant should be applied at all levels of the organization. There are different types of leadership styles, like a leader with command who formulate ideas on their own and dictate it to their employees. Collaborative leader comes up with ideas with the assistance of employees from all levels of the organization.Facilitative leader delegate almost all productive tasks to subordinate and focus on providing everything that their employees needs. But you can choose that which one do you want to be and also you can choose every leadership style & apply on different situation.
When employees are newly recruited on the job ,they lack knowledge ,skills and confidence.Leader tell people exactly what to do and how to do and what is needed to be done and the gap between the expected behavior and the applied behavior. Leaders provide information and direction but they believe that effective communication with followers, as they believe more on building relationship and less on direction because follower get motivated by this behavior of leaders and they start to trust leader and a great working environment is created. Not only this, the effective leader works with team and share decision-making responsibilities and pass most of the responsibility to the followers and check timely progress as a result followers develop strong working skills and confidence and are more committed to task.
A good leader always initiates changes and use the new technologies timely because they know that they are responsible for the success of the business.They delegate task to subordinates and see how resourceful their employees are and contribute their human capital giving recognition to their employees work.
Leadership attributes are becoming increasingly desired.You have to master some degrees like masters in business administration to learn how you can improve yourself. A leader who wants to be successful must be courageous, he should have master in their subject matter ,confidence in their abilities, understanding of the functional role within the venue. He should always maintain self control ,there will be many stressful moments but have to remember that you are a role model and your actions will show who you are ,so without self-control you cannot hope to lead your staff effectively.
You must have to be consistently fair and just, because all employees except to be treated fairly and to measure them and reward them on fair basis. Good restaurants must have an operational and policy handbook for personnel. It will provide all the guidance about managing the staff and the acceptable and unacceptable behavior, don't favor relationship or favoritism policy in any business as this will lead a bad name to your business.
Make effective decision ,you are leader you should initiate change ,take risks .It is not really necessary that all your decisions are correct, but when you make a decision, stick with it.In fact don't make the right decision, instead take the decision and make it right.You will be respected for your strength of character in taking the decision without hesitation.
You should know that you are the leader and should know better than anyone else about the steps of planning ,implementing, measuring and analyzing. So when you plan about something you should look and research carefully about from where you will be getting the resources and how to implement on the steps and timely measure the performance and quality of work and staff and analyze errors and remove them if needed and start again if needed.
You are working in a service sector, teach your employees the quality control methods, operations management and timely checking the total quality management methods because these helps a lot in the functioning areas saving cost and errors and delivering the quality. A leader should always lead by example and provide necessary training to the staff on time and must assist them timely. He continuously motivate them in different stages and promote the good staff to next level so that other employees may also become motivated and understand that learning and working hard is beneficial for them.
A rude behavior in any circumstance without any reason is not acceptable it will only create disrespect.A positive attitude always contribute towards the success and must be demanded.Must have empathy for your staff, because how your personnel performs has a lot to do with the success of your restaurant. A leader must understand their people and should be ready to come and rescue them in the restaurant if required.
Attention to the little details also matters a lot in the success of any organization, see your restaurant from the eyes of the guest and always think about improving the customer experience.You must have the quality of accountability and assume full responsibility for the mistakes because a good leader always try to improve mistakes & not blame others. A good leader is in his service to the people because he understands the principle of cooperation and applies this constantly because he creates this as an example for the followers.
As a good leader, you should always continue to invest in yourself. Our bistro services provides full details and guidance about how to become an effective leader .You should visit bistroservice.com to learn more things! :)
How to train employees at the restaurant
Training your employees properly plays an important part in the success of your restaurant because food service is the kind of a business in which you have to directly communicate with your customers,so your staff must be attentive to customers demands.Not only this,but training is needed in all the functioning areas of the restaurant from the quality of foods to the speed of service.Here is the list to help you out.
When you are going to hire employees to work for you, the first thing you need is to analyze and make a list about how many departments will be in your restaurant and in each department how many employees are needed for the job. Yeah that is right that skills can be taught and experience can be developed but the main thing you need is the raw talent because this is the one thing which is difficult to come by so start hiring the right people for the right jobs. Make sure the people you are hiring will be aligned with the goals and culture of your business, Observe them well for this reason by observing their anger, attitude and behavior past experience and the potential new candidates because it will ultimately reduce your turnover cost. It is said that
"thoughtfully choosing the individuals you hire will help reduce the dreaded 'T' word, turnover"
Now you have hired the right people for the job .Make the orientation program as the first step towards the training program. Introduce your new staff about your restaurant and make them familiar about your restaurant's environment, mission, culture ,structure, general rules and regulations and expectations of the company so that they can visualize themselves as the part of the company. It is a great time to start because whatever you present to themselves at that time, they will picture that on their mind. Start this process by explaining them about the general duties and responsibilities of the position, functioning of the different departments and cover the important questions and answers about their role so that they have an idea about what they will do.Training must be conducted of the employess & the trainer must have a training manual as well and the trainer should also be trained so that he is clear that how to teach and to whom to teach.
Now going from general to more specific would be to explain individuals about their job duties depending on their job description and this can be done by many ways like demonstrating them through training videos in which they have to learn about the new recipes, and they have to write and learn the recipe as well.This visual technique helps a lot for the trainees and you can make sure if they had learned or not by taking quizzes and tests. You can also provide audio training as well because they are prevalent part of your formal presentation.
Shadowing is also an interpersonal form of demonstration, this method involves trainees following around a mentor while the mentor performs his regular job duties. The trainer can also instruct his employees in which no demonstration is given to the employees and verbal or written directions are provided to the trainees as to how to accomplish a task.
Supervised performance is also helpful in which the trainees receive hand-on experience by being actively supervised by the trainer ,this method is good as the trainer receives the direction and tips for what to do and how to do and the steps that are challenging are guided by the trainer.Active participation is needed on the part of both the trainer and the trainee which increase information retention.
The trainee must get different types of trainings like menu training in which the staff gets the first look and taste of the products and see them how each menu is garnished and presented.In the service-practice shifts ,the trainee does the tableside ,food service in the assistant of the trainer.A written test over general orientation material and the service-related issues is common at the completion of this step.
The one thing you should do is to train employees in the group.It would be beneficial in many ways instead of training one by one or individually..It will also help in reducing the cost of hiring the third party if you hire a third party consulting firm to conduct your training session ,it will most likely charge per hour or per day for the time the trainers spend at your office .so if the training session is conducted in the group you can reduce the consulting cost. Moreover if you train them in group employees can learn more by hearing the questions asked by co-worker than would training on their own.You must train your employees well to reduce any mishap.
Menu pricing is a major task in restaurant business. A restaurant always knows the issues in defining prices in hotel menu. It is a major challenge for restaurant owner to make perfectly priced menu because it has a great importance for restaurant business. Prices always effect a restaurant in long term.
You might discover clear prices for drinks and food that more or less fluctuate depending on which kind of restaurant is selected in the market.
How you can fix the prices in menu that will suit you and your customer too?
The menu pricing is an essential task for a restaurant owner. Pricing has to be done right from the beginning, as this will make business profitable. Calculate approximately the real cost of food item, from your supplier all the way to the dining. The restaurant may include delivery charges, cooking expenses and employee salary in addition to the wholesale price of the ingredients. Every item in the menu should be priced according to the purchasing cost of raw material plus processing cost plus labour cost plus energy cost plus rents etc.You may include your chefs in pricing activity. They can help you by giving the precise amount of raw material needed to make a particular dish
You can also use food cost percentage formula which shows the amount of expenses incurred in preparing a dish. Try to use quality products in preparing food items it will be expensive but reduce the wastage and loss. The restaurants which follow standard recipes and the amount of ingredients are measured and fixed, they save more money.
The main function is you have to understand what your customer wants or what he perceives about the service. The important factor is the psychology of your guest. It can be observed through questioning and observation. When you are making decision of how much to charge or what is the best price. We may say that, pricing is all about what your guest is ready to pay for your food or service. However the pricing definition may be improved through different authors. But the most basic is the value of a product or service based on experience, while many times we can say that the accurate price is a matter of perception. The restaurant staff must be aware of how their guest perceives their prices, and ways that they can influence their perception.
Pricing can be affected by:
- Type of a menu
- Labour involvement
- Portion size
- Availability of seasonal vegetables and fruits
- Speciality or commodity menu item
- Food cost percentage
- Restaurant location city status etc
- Market value of a restaurant
- Cost of wastage
- Competitors pricing strategy
- Meal timings (lunch or dinner)
- Categories and classification of food items
- Food appearance etc
Pricing is a sensitive function as it has great impact on customers perception so try to manage it in a proper way.
Outlook and Design of A Restaurant
The design and outlook of a restaurant has a significant role in creating, maintaining and retaining customers. If a restaurant has a calm and comfortable design, it will not only make customers happy but also provide ease for cooking food and other hotel tasks. To attract more and more customers, you have to focus on the atmosphere, outlook and design of the restaurant.
The restaurant owners give lot of attention towards the architect and design of the hotel. The hotel design has a great importance as it is the first thing that a customer experience when he come in the restaurant.
People are too busy in working and earning money. They sometime want to take a break or want to socialize with friends, have a yummy lunch or seek place to have a cup of coffee with a friend. The best place for them is to go to a restaurant. When they want to go to a place to eat, the first thing came in their minds is the environment and atmosphere of that place. The customer expect beautiful and calm place to eat lunch or dinner and when they go to a restaurant they just saw the design of restaurant the unconscious expectation and perception create in their minds.As Otl Aicher had said:
Good art inspires; Good design motivates.
There is intense competition in hospitality industry. Customers choose that restaurant which has a highly comfortable design with calm and quiet interior and delicious menu.
To make your restaurant design vibrant and beautiful there are some tips:
Develop a theme to design your restaurant
Restaurant name logo and sign on the front wall and entrance
Creative interior decoration
Air and ventilation systems
Use comfortable furniture and fixture
Add some cultural things and artworks
Use 3D images
Use pretty and soft table covers, table skirting, mats, tablecloth and napkins
Use colours according to the theme
Add some natural things like a small grassy lawn or a fountain in a corner. It brings freshness in the restaurant.
Use art pieces like sceneries, posters, wall hangings or vases
Comfortable sitting arrangement
Set colours according to weather (light colours should be used if temperature is high in the town)
Leave some space vacant
Don’t mess up the halls
Add neon lights, lamps and candles according to colours of the interior
Try to keep restaurant walls and floor clean
Proper arrangement of tables and chairs
You can add music systems like piano or a guitar in a corner
Clean menu cards
Decorate tables with flowers or lamps
Smooth tracks and corridors etc
You can use these suggestions to make your restaurant design more beautiful and lively. As customers always want a comfortable, calm, peaceful, safe and nice place to eat food. To keep people coming to your restaurant, develop a best design which differentiates your restaurant from your competitors. Bistro Services will help you to bring creativity in your restaurant design through innovative ideas and suggestions. Stay Connected!!!
Recipe Documentation, Nutrition Analysis & Menu Calorie Labelling
There are many ways to cook a single dish but which is the best one?
This is a big problem for a restaurant but it has lots of solutions. You can make your recipe books, catalogues, recipe card etc. A written recipe helps out chef because the chances of blunder and inaccuracy declines.
Recipe documentation is the activity of writing a standard recipe of particular dish of your restaurant. It provides assistance to hotel staff as well as customers. A well documented recipe with accurate measurements of ingredients will produce almost same dish every time. The chances of error will be minimum. Moreover the food quality always remains same due to which customers become satisfied as they always get the same thing that they have already experienced. The cost can also be minimized through it as it will facilitate you to control wastage. The raw material inventory like vegetables, sauces, spices etc are easy to maintain and kept. If your restaurant chefs have well printed recipes, their performance will be first-class and the will be more satisfied.
Recipe documentation has following advantages:
- Uniformity in menu items
- Consistent quality of food
- Accurate measurements
- Known nutritional value
- Cost effective
- Controlled inventory
- Employee satisfaction
- Controlled supplies
- Minimize labour cost
- Customer happiness
- Customer satisfaction
- Customer retention
A documented recipe should have following things
- Title of the recipe
- Category of the dish
- Substitute ingredients
- Accurate measurements of the ingredients
- Directions and guidelines to prepare
- Time to cook
- Serving volume
- Yield of a recipe
- Utensils and gadgets to be used
- Nutritional contents etc.
Therefore recipe documentation is very important for all the restaurants.
Menu labelling is the practice of listing nutritional facts on menu and menu boards. It is a health education instrument because it helps customers to know the nutritional value of the meal. It will assist consumers to get healthier food and to keep health better. Some restaurants have analyzed their recipes while other do not do this. Some restaurants have exercise menu labelling rules.
Arnold Ehret had said: “Life is a tragedy of nutrition”
When a restaurant has its all nutrition information recorded and labelled for each menu item, it will be more helpful for you. Now some countries have specific rules and laws for menu labelling and the restaurants have to follow them. If you have a good labelled menu, and your hotel is following the rules of labelling, then there will be no worry. Although you have well documented recipe, they might not have all the required information about the nutritional value of the food.The nutritional analysis requires the calculation of calories, nutritional components, ingredients and their weights etc. We may not declare that menu labelling can change the customer behaviours, however, it may change their preferences.
Ann Wigmore has said
“The food you eat can be either the safest and most powerful form of medicine or the slowest form of poison.”
How to improve the services of a restaurant
If you are running a service sector like restaurant, you should probably know better than anyone else that restaurant is not just based on food,, service does matter.In the place like restaurants,it matters a lot because employees have to directly communicate with the customers and it's been observed that for customers, service also plays a big role for turning back to that restaurant again. So a great restaurant should be built on two major principles: great food and service as they both complement each other.
People are not paying you just for food, they are paying you for the service as well. It is difficult to create an atmosphere of trust. Many things are included in services like the attitude and behavior of your front line employees as well as the manager and owner, the time of delivering food, manners ,courtesy, promptness, proper table, plates and much more than that. Providing proper service can even overshadow the ordinary food.
There are many kinds of services in different kinds of restaurants which makes the restaurant successful. Like some restaurants always try to do something new for their customers. Lets for say, if their delivery order takes time they will try to entertain their customers by coming up to their tables and sing a song or play a musical instrument of their choice, they are not only friendly but also entertaining while some restaurants provide extreme services to their customers where one waiter is dedicated to one table, customers feel so valued over this that they want to keep returning to that restaurant. People will still return to the restaurant for enjoying the great service even if the food is not good.
It's all about employees
Now coming to point how to improve the service of the restaurant, start your priority by hiring the people who have the heart for hospitality.While checking out the resume, find the people who have worked in the same organization as yours and they have a great heart and are compassionate & are willing to provide service with the generous and kind heart. Basic job requirement can be taught but what's inside the heart of a people that is more important.Always try to choose the soft spoken and a patient person who will be willing to handle the anger and attitude of the customer and serve them with all their heart.
Training does matters in all types of organization whether the service or the production sector.Even if the person have experience,he will be going to need it anyways. So service training guidelines or employee handbook should be provided which includes service guidelines.Because if they are unclear about their role and you don't have the time to write for them about their goals, they will be left assuming about their past experience and will work according to their past job experience.
When your employees start to perform according to your expectations, you should reward them with some kind of incentives, don't rely on tip money for them if they have earned you more customers through their great services.It is your job to treat them important. Be creative in this matter.It will increase their morale and also will be helpful for motivating other employees.
Provide proper supplies
If you are running a restaurant, you must be very careful about the basic supplies that the company needs like plates, food supplies, crockery, tables, glassware as these things are very sensitive to the restaurant image. So it is better to use a proactive approach by making sure you have everything you need because a little investment on supplies before will save you in a long run. If you continue to fall short of these things, you will suffer from decreased sales ,sloppy performance ,increased risk of health department violation and you have to make excuses to the customers.If you provide them everything they need to serve customers, it will make a lot of difference.
You can also do a practical research of a great service by visiting different restaurants and observing them from a small cafe to the large restaurants that how they provide services and why some restaurants are considered great in serving.If you get inspired from any restaurant in serving, you can duplicate it by making notes of different restaurants and applying them to your restaurant by teaching your staff.
Five ways to turn around a restaurant
There are many ways to turn around a restaurant .Restaurant failure is not inevitable. In order to avoid failure, you have to check the restaurant’s cleanliness and financial situation of the restaurant on daily basis.
Financial position of the restaurant
The most important aspect of the restaurant which can change the position of the restaurant is the financial status of the restaurant. You have to check the financial position of the restaurant on daily basis by comparing the record of previous sales with the current sales. Those restaurants which keep track of their finances will never get defaulted. If you will see that your restaurant’s earning is becoming less day by day then you have to check the flaws of your restaurant. You should pay attention to those areas where finance is required or which are going in loss. Those areas where you will see loss must need scrutiny and proper transparency check on it. After the transparency check you will know exactly where is the problem. After knowing the faulty area you have to make a strategy to avoid those circumstances due to which you face problems. To run your restaurant properly, you have to check the financial condition of your restaurant on daily basis so you will know where your money is exactly going and why.
Do some research
If your restaurant sales are declining day by day and you have no idea that what had happen to the sales then you have to go through research. One best way to know where is the problem is by asking from your customers. If you have your restaurant’s website in which your customers can give comments about your restaurant’s dishes, then it is best way to know that what makes your restaurant’s sales declining. If most of the customers gives the negative comment about same dish or about the same problem, that means you have to take care about the matter quickly. Positive comment which customer gives about the restaurant should be taken positively but in case of negative comment you have to pay attention towards the problem. Most of the restaurants have their interactive website where customers can easily interact with the owners of the restaurant in case of any problem and customers can also order their menu online.
Review your Menu
Sales declining can be due to some flaws in your menu. If your sales are declining and your purchase cost is going up that means you have to review your menu properly. You have to check your supplier, your food items and also your serving timings. Different serving time have different prices like different price for breakfast, different price for lunch and different price for dinner and that must be according to your research on your suppliers. You must check the design and printing of your menu sometimes colour and design of the menu disturb the customers. Bistro services is the best solution for the restaurant’s most of the problems as it provides restaurant menu designing services, restaurant menu printing services, restaurant menu printing services, restaurant consulting, restaurant website designing services etc.
Proper space available for the customers
Do remember that if your restaurant have no space for your customers your restaurant must be in loss. Make sure that when customer arrives at your restaurant, he will get a table easily and if someone leaves the restaurant, their table must be cleaned quickly so others can occupy the table. Cleanliness is another issue.If you will see the table tops and plates are not properly cleaned, it could be a disaster for your restaurant. Be vigilant and assess your flaws before your customers. Restaurant earns good fame because of good services and good food. Keep track of your restaurant and its services, it is not necessary to visit your restaurant on daily basis but you can visit occasionally so that your staff will know that you are here to guide and check them.
Resizing your restaurant’s staff
If your restaurant have more staff than your customers, then it is the high time for your restaurant to resize the staff. It is another way in which you may incur loss in your restaurant business. Mostly restaurant lose their profitability if they have more workforce and less customers. Resizing the staff is necessary so that you can earn profit. Sometimes it is necessary to have an advice about the problems of your restaurant.Restaurant, when in loss, check the five problem areas which are mentioned above because it is possible that your restaurant is facing the same trouble which is discussed in this article.
Important factors which affect the menu development
Restaurants get success if they have powerful menu. Menu development is the way by which you can boost your restaurant business. There are various important factors which may affect the performance of the restaurant. Now what are those factors which can affect the menu development and due to that your restaurant performance can get worse. Those factors are Menu design, menu analysis according to food and price, service of the restaurant according to menu, equipment available in the restaurant according to menu, inventory stuff, consumer demands, economic factors, supply levels, competitors, and industry trends. Now, we will talk about all these factors one by one.
First impression which customer get from the restaurant is menu design. Menu design must have contemporary design which satisfy customer demand and it must have some marketing analysis and research on it. For menu design, many companies are providing their services like Bistro services.It offers Menu design and menu printing services and also help restaurant owners in restaurant consulting services and also develop interactive websites for restaurants.
Analysis is important technique to find out the best menu for your restaurant. Analysis can be done by checking out your rival restaurant’s menu, by analysing what your customer likes, by checking out the current trends which are in. Menu development is different for different people. For instance, those people who are interested in fast food must have different menu or menu can be written on the menu board. Fast food restaurant can write the food items on their menu board for their customer’s comfy. Those restaurants, where most of the customers are wealthy and sophisticated diners may have menu which is in card format and specially designed according to customer’s demand. In that menu price, food items, special food items and desserts are written after complete analysis, which is done by some restaurant experts. Bistro services also provide menu analysis and written services and menu printing services too.
Equipment and inventory stuff of the restaurant
Factors which may affect the menu of the restaurant can be equipment and inventory of the restaurant. If your restaurant do not have enough equipment for the restaurant and inventory of the restaurant do not have enough stuff for the restaurant, that means you have to modify your menu for that. It would be disastrous for your restaurant if your restaurant do not have proper equipment and inventory stuff that meet the needs of the menu. Equipment are imperative to the menu as if menu have some food items and for that your restaurant do not have proper equipment so it suggest you to have compatible equipment which meet your restaurant’s menu requirement. Inventory also have some limitations so you must have to look at it and manage your inventory according to menu requirements.
External and internal factors affecting menu
There are some external factors which affect the menu. The factors can be economical factors, supply levels, competitors, industry trends, and most important consumer demands. Supply level may be variable due to season of fresh fruits and vegetables.cost of ingredients and potential menu items on which restaurant get profit can count on economic factors. Industry trends are the general observation about the food industry that how people are responding to new trends.Internal factors may be operation of the restaurant which can attract the customers or repel them too. Menu mix is also the internal factor in which your restaurant can offer breakfast, lunch and diner. Management’s decision must be in favor of the restaurant so they can decide about the existing meal period that they should change that or not.Concept and theme of the menu and the restaurant also makes difference. Internal and external factors means a lot for the menu development.So before writing the menu, you must do some research on your competitors, market trends, internal and external factors, menu design and menu analysis etc.
What are the best ways to turn around a failing restaurant
Nothing stays successful in whole life, same is true for restaurant business. Loss in business is inevitable but one can avoid the major loss if one keeps himself aware about the recent developments in the market. Most of the restaurant owners keep track of their business either by checking the finance of the restaurant by themselves or they will seek help from some renowned companies like Bistro services. Bistro services is the best restaurant service providers for restaurants. Bistro services provide numerous restaurant related services like restaurant web designing, restaurant menu design, restaurant brand identity designing, restaurant consulting services, restaurant website designing and many more.
Survey for the location of the restaurant
The most important thing to do is survey before buying any property for your restaurant. Make a feasibility report check the advantages and disadvantages. If you are lucky enough, you will get a location where you will find people who love to eat at restaurant. So it's good to have some knowledge about the location before taking any step. Environment of the area must support the restaurant to earn more profit. You should think about the accessibility of the patrons and should provide a safe parking for the visitors. Location must be clean, easily accessible to the visitors and it provide best service in town.
Select good promotion strategy for your restaurant
To let people know about your restaurant, you have to decide about your promotion strategy or you have to ask someone for guidance. You have to think about the marketing tactics and should hire some good marketing manager who can use their skills to make your restaurant famous. Billboards, pamphlets, and other other stuff can help your restaurant to get famous. Nowadays people like to spend more time on internet and spend less time with their family and friends. It is good for the restaurant to get marketing services from the online marketing services companies like Bistro services. They will post advertisement about your restaurant to let people know about your restaurant and its cuisine.
Offer or Menu recreation for the customers
Work for your restaurant’s offers and specialities. Check the records and try to concentrate on what are the favourite dishes which customer want. If you want customers to keep visiting to your restaurant then you have to make some changes in your menu and make some exciting offers for your restaurant. If you made something new for the kids in the menu, so families will come to your restaurant. Think creatively that what changes you have to make in your restaurant's menu to get more attention from your customers.
Partnership ethics for restaurant
According to some study, it is not good to have a partner who is your spouse or friend or relative because these relationships bring losses to business. Good idea is to have a partner whom you know personally but he or she is not in your friends list. There are many cases in which partnership breaks and business have loss just because of the relationship with the partners. For a good partnership,you must be supportive to your partner but tell him their responsibilities and take your responsibilities and have a check on his activities.
Do some research on the customers
You must know about your customers needs and wants. Those restaurants will flourish who knows well about the expectations of their customers. If you know what your customers want, then you will do successful restaurant business. Do some research like check the record and see what your customer likes to order. Check what other restaurants are offering and what the current trend is going on for the restaurants. You should know what kind of people live in the place and what they would like to eat.
Staff and services of the restaurant
If your staff is well qualified and innovative, you don’t need to bother about thinking your restaurant services but if your staff are new and not trained, then that is the alarming situation for you. If your staff is not trained then you must go and search a good trainer and hire them to train your staff. Eventually your services are also improved as soon as your staff get training. Cleanliness is important for your restaurant and if your table tops, plates, dishes are not clean properly then it will create bad impression on the customers.
Fast food restaurant designing services
Fast food restaurant is a new trend which is now becoming famous in many countries. There are many services in fast food restaurant due to which you call them fast food restaurant. Fast food restaurants have limited and easy to cook menu.If fast food restaurant customers will see completely different menu, different exterior and interior designs and different service,they’ll be satisfied. For interior and exterior design, one can use different concepts like simple, elegant, dark and bright, gender based or age based designing. If you are going to start a fast food restaurant, then first thing you should consider is your restaurant location. If you have a right location, then you will get right customers that means if you have correct location, where people like to go to fast food restaurant, then it goes in your favour. How customers will attract to your restaurant, the answer to this question is because of your design. If you consider the choice of the people, they will consider your restaurant.
Exterior and interior design of the fast food restaurant
Exterior and interior of the restaurant must be designed differently from traditional restaurants. Design and brand identity of the restaurant tell us about the concept and theme of the restaurant. When customer see the outlook of the restaurant, they assume about the interior of the restaurant. If the customer do not find the exterior of the restaurant appealing, he or she will move to another restaurant. Good restaurant must have good exterior plus good interior design.
Brand Identity of the fast food restaurant
Brand identity is also important for the restaurant.People like to see a theme of the restaurant. Most of the restaurants like Kfc and Mcdonalds have brand identity that's the reason why people can easily differentiate between fast food restaurants. Many companies are offering their services to develop the brand identity for the fast food restaurant. Bistro service is a company which offer services like brand identity designing services for the restaurant, logo designing for the fast food restaurant, restaurant menu designing services, restaurant menu printing services, restaurant consulting services, business card making services.
Marketing of the design of the fast food restaurant
Marketing is an important tool to promote your business. If you have an amazing exterior and interior design of your restaurant but not proper marketing of it, your restaurant will not get more customers other than those who live near to your restaurant. You can get help from companies like bistroservices for marketing of your restaurant. Bistro services can do online marketing for your restaurant and share the website of your restaurant on social media sites, blogs etc and that’s how people know more about your restaurant.
Website of your fast food restaurant
You must have website of your fast food restaurant. The reason why you must have website for your restaurant is because some customer who want to try the dishes which you offer in your restaurant but can’t come to your restaurant, so they can offer their favourite food online and you will get profit. Most of the restaurants are now making their interactive websites so customers can order there online. In website, you can give your customers your restaurant’s address, you can also get the reviews about the restaurant from your customers. In website, you can provide your customer online home delivery ordering services. Customer can easily check the menu items which you offer them in your fast food restaurant.
Unique design of fast food restaurant
You must have a unique design of your restaurant because unique designs are the identity of the restaurant. Many restaurants are famous just because of their unique design. For that, you must get the services from some logo and brand identity development company, which use to work for the restaurant specifically. If you have unique exterior and interior design of your restaurant and unique brand identity, then your restaurant will become famous in some days. Marketing is another thing which comes after the design or brand identity creation of your restaurant. People are mostly inspired by design of the things and first thing which the owner should decide about the restaurant is its brand identity and unique looking exterior and interior design.
How to Create Brand Awareness for Restaurants
There are different ways to increase awareness of a restaurant. In order to create proper channels for brand awareness of restaurants, the first thing is to position the brand in the mind of the customers because it facilitates in building direct awareness of a restaurant. The best way to design positioning strategy for restaurants, is by defining the potential customers and the location of a restaurant.
The other main technique is to use different images, logos and signs in branding of a restaurant because people can retain images and visuals easily in their minds than a specific experience or a written message. Moreover, a tagline or a slogan can also help in making people aware of your restaurant.
There is another way to create brand awareness and that is building loyal customers. When you give pleasant experience to any customer, and he become happy and satisfied, then there are more chances of revisit. Creating loyal society or buyer base is the basis of brand awareness; loyal customers always tell good words about the restaurant. Schools, universities, Local sports groups, and business organizations are mostly loyal clients to a hotel that purchase advertising in programs, support players or gift coupons. In addition, extras at the time of buying, such as a free ice cream, free food choices for kids under five years etc are ways create a local brand.
Taking brand awareness of restaurants to the Internet Channels like Facebook by starting a fan or business page and arranging a contest between a customer base is also a system to reinforce loyalty.
It is very important to make people know about your restaurant. The people will prefer to go to the place that they know or they have listened from their friends or colleagues.
Tools to Create Brand Awareness
In hotel business different marketing tools are used to create brand awareness for restaurants, which includes:
You can make advertisements and commercials to create awareness among customers. In addition, you can promote your campaigns or sponsor events or programmes.
The print media can also be used to create awareness like magazines or articles. Brochures and pamphlets are also used to build brand awareness.
The best medium for branding and marketing is Social Media. It is low cost medium and requires very less skills and time. You may design a Facebook page and bring your customers to a direct platform where you can communicate easily with them.
Instagram is a latest platform where you may share delicious and appetizing pictures of food. You may share the pictures of any event or a special guest who had visited your place.
Twitter is also a good communication channel where you can directly connect to your customers.
It is essential for every business to maintain their position on Google search engine. As it is the widely used search engine. The restaurant should have presence on Google map. In addition, you can get customer reviews from this medium.
Every restaurant has its own desires and need to create a website. A creative and beautiful website can help your business a lot. It can create awareness and attract lot of customers towards your restaurant. It gives all useful details of the restaurant like menu, phone number, latest offers, discounts etc.
These are some of the other channels that can help you to create brand awareness of your restaurant. Stay Connected To Bistro Services for more!!!
IMPORTANCE OF BRAND AWARENESS FOR RESTAURANTS
“The degree to which customers recognize a product or service is known as Brand Awareness.”
The significant component of a business’s survival is “Branding”. It is very important to maintain brand awareness among local and foreign customers because it generates profits for your business. In hotel industry, the challenging task is to create a brand name. But with the advent of INTERNET, it is quite easy to make your identity. Thus connecting with internet is significant in creating buzz in the market.
The next step is to make yourself known to public. Brand awareness is the phenomenon that deals with making you familiar to the public. It is a vital element which helps you getting and retaining customers. Now there are many websites where you can publish your name, menus and contact numbers which help you to increase your awareness and thus increase your business.
The brand awareness is the best way in building advertising objectives. Before selling food and services, the customers have to become aware of your restaurant brand name. There are different marketing strategies to give awareness to the customers through different channels like internet, electronic and print media etc.
There are different levels of brand awareness among which highest level is creating awareness at top of mind. It means when people want to go to a hotel, the first name comes in their mind is your restaurant name. When customers want to visit a hotel and your hotel brand name immediately comes in their mind, then they will always give you the first preference and it is a big advantage you can get from your customers. This level can be achieved through applying marketing tools like promotional campaigns, discounts, frequent exposure and reliable delivery of good quality food and services.
The increased level of brand awareness will develop brand equity of your restaurant. Brand equity is basically the value of your restaurant brand, beyond its physical resources. It depends on the maximum number of people that know your restaurant, as we know if more people know your restaurant, you will get a good and strong reputation and ultimately raise profit and value of brand .
To create brand awareness. the good word of mouth is very important. It will help in creating good name of restaurant which plays a vital role in restaurant growth and maintain customer base. Brand equity, reputation and good word of mouth will contribute in attracting customers and maintaining loyal customers.
According to research:
“The overall value of a brand is founded in brand awareness, perception of quality and customers satisfaction (Aaker, 1991). If customers are satisfied, they are willing to buy more and ultimately less conscious about price and create positive word of mouth, therefore brings bottom line profit (Anderson & Mittal, 2000).”
With the advancement, the people are connected to restaurants with mobile apps and social media to get information, convey messages and comments about restaurants. Hence, brand awareness is becoming important for restaurant business. They can generate revenues and strengthen their position in the industry through brand awareness.
To get more useful information about restaurant branding stay connected to BISTRO SERVICES!
How to save your failing restaurant
If you own a restaurant, then you must know better than anyone else about how you have to manage things because owning and managing a restaurant gives you a real tough time. If you do not manage well, risks are that you even might have to close you restaurants with high and heavy debts .Restaurants industry is not inevitable, you must understand each and every working part of your restaurant to operate, function and administer it well, whether it be human resource department, marketing department or the finance department. Firstly You must carefully analyze where you are investing your money and how much you earn on your investment because the money coming in and going out can be the first step in help you turning around your restaurant before it dies. Here are the few steps in helping you to save your failing restaurant
You must carefully train your finance department to make record of each and every thing from the single customers orders to the monthly and yearly balance sheets and track the record of each and every thing that where it falls and where it costs high and how much your supplies cost and how much you earn on your investments and where it needs to be improved. bBecause a financial performance is the first and the best way to analyze why your restaurant is not earning more money because a restaurant can fail as the result of too little money coming in and too much going out or a combination of both. You must track the direction of your sales, cost of sales, and other large expenses to get a handle on where you need to work on. Once you have analyzed where your problem lies , you can move to the next step.
You must keep a proper track of your store room because most restaurant fails because they forgot or are very careless and lazy to track record of their supplies that how much they need supplies and how much they already have which don't need to be purchased for their dishes, they don't bother to review their menu or customer preferences and the popular dishes of their restaurant and thus waste their money on unnecessary supplies.Not even knowing how much they paid for each supplies in the past. It is a clear sign of running a failed restaurant. You must keep a proper record of how much you need , because running out of stock of anything is totally unprofessional but ordering anything which you don't need is a huge waste of money. It should be responsibility for operating manager to keep full track of their storeroom about their supplies and manage it properly.
Food cost and price also plays an important role in getting you more customers to run your restaurant, as the food price impact most of your customers preferences to choose their food accordingly. You can earn most of your profit through your food cost. You must know how much you are making on your each and every item of your revenue and it is also critical to healthy bottom line. Make sure that how much you charge on your each dish from your customers also cover the costs of producing it and you also get a healthy margin but don't charge too much on your dishes because your customers are not fool.Some of them are professionals and they would know that you are charging too much higher prices and will stop coming to your restaurant, other would be school students and they will not be able to afford such higher prices so you must have to be very careful about it, analyzing both of the things from your revenue generation to customers affordable prices. It will be better to choose your supplier wisely, if your food costs are high then you should consider reviewing your supplier list and add higher profit items with low food supply cost.
Think right size of your staff because your labor cost is the second largest cost after food. Your employees are the key to your restaurant to run smoothly. Your restaurant's brand does not raise if your restaurant is filled with large number of people but it must be filled with right kind of people with right skills and personalities to provide greater service who will help you in earning more customers and profits through their dedication, vigor and absorption quality .Your must promote diversity practices in your restaurant to have a psychological capital because personal resources plays very important part for the employees to get engaged in your restaurant. And for this, you must provide them with the right kind of resources by keeping your employees’ morale high, making them feel valued ,to keep them happy properly training them and recognizing them, rewarding them on their good services will help you to earn loyal employees and you will see how your restaurant turn around .The employees who are not cutting it, need to be sorted out and if they don't improve must be replaced with better ones. A good manager must focus on human capital and do these things and they will see how their revenue rises through their loyal and dedicated employees.
Read online reviews
Read online reviews even if they are hurtful because you must know why your restaurant sales are declining. Reading what your customer thinks about you is the best way to get feedback. Few bad reviews does not mean that your restaurant have a problem but if every customer complaints about the same thing, then you really have a problem that needs to be solved to bring your restaurant back on track. Be sure to be responsive to the customers because if you don't respond, they will think that you don't care about them and you will miss a chance to get an honest feedback because customers won't respond you, if they feel you are not responsive.
If your customers wait for your tables daily, it will make your restaurant a big disasters because every customer is busy and don't like to wait and they will stop coming at your restaurant. When your restaurant is busy, it's critical to get people in and back out again, so that no one has to wait long. it does not mean that you should rush customers, but ensure they get seated and waited on quickly and that you stay on top of their needs throughout the meal. Clean and reset the table right away to make room for new customers, even if it means hiring additional bussing staff. The more tables you can turn during a dish, you will make more sales in a day. Because part of increasing restaurant revenue involves increasing customer volume throughout the day. And every customer who walks out of the door because of the wait to eat in your restaurant is a lost revenue.
If you need further help for turning your failing restaurant, don't forget to consult a great consultant to help you one of them is Bistoservices.com to provide you full assistance on running a restaurant.
Significance of Employee Training in Hospitality Industry
In every service business, it is very challenging to train employees and polish their abilities and skills. The same is the case with hospitality business; the most challenging issue is to educate the hotel staff. It is not so easy and simple to educate hotel employees.
From the moment when a customer enters in the restaurant, the employee’s duty starts from that time till he leaves the restaurant. So it is very important to provide the proper guidance and formal training to frontline staff members.
As employees are the backbones of a restaurant,so there should be training schools or training programmes for them. The abilities and skills invested by employees are more significant than the money invested by the owner.
Why training is necessary for restaurants???
The training is a continual function in hotels by which knowledge, skills and attitudes are transferred to others. Through this process, the unskilled staff is trained and taught in a very formal way so that they can learn the best practices and enhance their knowledge and polish their skills. It is necessary for hotels that when they hire new people for their restaurant, they should be properly trained so that they can be aware with culture, tradition, recipes, skills and knowledge about the hotel. To run a restaurant business smoothly, the key element is skilled staff and the management that can cooperate with the employees, to give the best output.
The training process is highly specialized which is designed by owners or the top management of the restaurant.
The basic steps in a training process are:
- Assess the needs for training.
- Make plans for training.
- Arrange and conduct the training programme.
- Evaluate the training process.
The first step is to find out why the training is needed. Basically it is needed when new members are recruited or when existing members have to be promoted. Then the next step is to make formalized plan for training. How when and what has to be taught to employees? Then the main step is to conduct the training programme and carry out the training. At last, the evaluation of the whole process is to be done, so that performance appraisal could be developed in future.
The main task of restaurants in the hospitality industry is to serve people: either it is about greeting or welcoming a guest, taking order or serving food, lodging or a mixture of these and other services. The significance of worker education and development in hotel business couldn’t be overstated, as every activity will eventually aim for guest satisfaction.
Employees in every aspect of restaurant business, from a waiter or dishwasher to executive and owner, influence the customer visit. Staff- customer encounters may went off track without proper training programme which affects your bottom line. Although Training programmes are expensive, but the benefits will always be more than the cost.
Benefits of Training:
The employee training has lot of benefits which are:
- Create job satisfaction and job recognition.
- Motivate employees to perform well.
- Make employees confident.
- Make opportunities for them to polish their skills.
- Helps workers to easily solve internal and external problems.
- Helps top managers to assess the performance of workers.
- Leads towards increased profitability.
- Reduce employee turnover.
The employee training has a vital role in creating satisfied and motivated employees. When employees are satisfied, they will automatically make customer satisfied. So you should have to focus on the training of your hotel staff.
Cost Cutting Techniques For Restaurants
Restaurant business requires a lot of investment and incurs a lot of cost in it. You are better familiar with the financial condition of restaurants. From the interior to the food items, everything needs to be perfectly managed, which obviously requires finance. So it is very important to have money in pocket before starting a hotel business. But this business has no end, the more you put efforts and money in it, more will be the growth.
With the passage of time, there comes lot of changes in economic, demographic and social environment of the country. The demands of people are increasing day by day, but the resources to fulfil their requirements are becoming scarce. To cope with this issue, you have to manage your business in such a way that it becomes efficient. To gain efficiency, you have to reduce your inputs and increase the output. Moreover, cost cutting is necessary as resources(capital etc) are becoming scant as compared to the needs of the people.
The best way to manage resources is to cut down the extra cost and useless expenses. To cut down the cost, it is very important to know the areas which are not necessary or where the expense is above limits.
In hotel business, the profit margins are very small and as compared to other businesses. It is not easy to run a restaurant business because it requires high cost and revenues are too low. For the survival of a restaurant and to make the business profitable, different cost cuttings techniques can be used.Here are some of them:
The best way to cut down the cost is to attract more customers to increase sales. According to a research, if sales are increased by 2%, the cost could be cut down to 10%.
Eliminate the unnecessary ingredients from recipe:
The easiest way to cut down the cost is to eliminate the extra ingredients from a recipe or use alternative low cost ingredients. The removal of unnecessary elements form a dish can save a lot of money. To practice this, you need a well trained chef.
Build relationship with suppliers:
The relationship with suppliers can also help to reduce cost.In case of tough times, you can call suppliers to help you. For this, you should build good relationship with suppliers so that they will help you in hard times. Moreover, they can give you discount or you may bargain on price with them. When you are loyal to your suppliers and ask for assistance in crisis, you can surely get it.
Use perfectly designed crockery items
You may put a big serving plate under a small food plate this will show little amount of food big one. The oval shaped plates can also be used because the small quantities of food look more. This will ultimately cut down the cost of serving big amount of meals. Try to use small size serving crockery.
No free meal for hotel employees:
Many times, restaurant offers free meal to employees.A large sum of cost is incurred in it. To avoid this, you can introduce discounts for employees on specific days, otherwise they have to pay for food like others. They should pay for their lunch.
Try to cut down electricity and gas bills:
The proper lighting in hotels is necessary, but it requires too much electricity. To avoid electricity bills, you may allow daylight to enter into restaurant or use savers. Try to avoid heat producing equipments away from the air conditions as they may reduce the efficiency. Try to clean the holders and lights. Don’t use automatic system because it needs to pay heavy bills. You may use ventilators to let fresh air come inside the halls. The gas bills can be reduced if you wisely manage the cooking system.
Try to reduce labour cost:
The main problem that every hotel is facing is high cost of labour. There are lot of expenses like recruitment expenses or training expenses. To cut down the recruitment expenses, you may use internet to advertise the job openings. The training cost can be reduced if you offer an annual training programme, then a quarterly one. Moreover, you have to pay incentives and bonus to employees.The labor cost should be managed properly.
Try to optimize your online presence:
The advertising on online channels like Facebook, Google etc are much cheaper than television or newspaper. The web presence of a restaurant helps it to reach people sitting in homes, offices or universities.
Try to reduce wastage:
Now a new industrial concept is introduced which is “Zero Wastage”. One of the best ways to reduce cost is to recycle the waste products and reuse them. You may recycle garbage and produce gas from it, this will also reduce the gas bills. In addition, you can train employees to avoid wasting materials while cooking. This will not only cut down the cost, but also help you to innovate new ways to reduce wastage.
These are some of the tips to reduce cost. We will bring more suggestions for cost cutting. Stay Connected To Bistro Services!!!
Restaurant Search Engine Optimization
In modern era, restaurant business is flourishing and achieving success. There are different ways to increase the revenues and profits of a restaurant through increased customers and sales. The best way to attract customers is by designing an attractive website that contains all the useful information about the restaurant. We have previously discussed the website design and its role in restaurant victory. It is not enough to design a website but it is very important that your hotel website appears high on Google.
There are many tools that can be used to make website appearance on Google. If a website rates higher or appears above on Google it means it will increase the customer traffic. To increase the traffic on a restaurant’s website, this is a process known as “Search Engine Optimization” or “SEO”.
What is SEO?
“The process that increases the number of visits to a website.” In restaurant business SEO is a method for people to locate your restaurant. When a restaurant needs to increase its business, it may optimize website to gain traffic.
Duane Forrester had said:
"On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics."
The main concern of every business are “Customers”. When a restaurant has a website and customers visit it before going there physically, then the website is creating experience for potential customers. If the customer is attracted by your website, he will be excited to visit the restaurant too.
The important aspect that makes your website appear on Google is the content of website. The content has great importance in making and designing a website. The main issue is to keep in mind what customer wants? Which type of content a customer is searching for? The quality of content also improves the position of the hotel website on search engines.
All searching websites Google desire to give the best material to their readers i.e customers want to provide the best content for their users. When a person searches for any problem or any topic on Google, it is Google’s duty to assure the content is useful and the website is reliable source.
Branding also play an important role in SEO. If a brand has a famous identity and a strong image, people may easily trust on its content, which is a good sign. A well known brand is place on top on every search engine. It is a marketing technique to make an attractive and repeated website experience.
If a lot of customers recognize you by your name, there will be a chance to have higher position on search engine. One of the main concerns of every restaurant which have websites is the reputation. A well reputed restaurant is preferred by the customers.
Every hotel is finding ways to maximize its customer base and get more sales via digital marketing. They have to concentrate on local search engine optimization (SEO) due of its confirmed capability to increase sales of restaurants.
Moreover SEO develops a hotel position in search results and keep restaurant in front of viewers.At the time when they are busy in finding and looking forward to visit a restaurant to have a lunch. It is necessary to incorporate local SEO as a systematic process of whole marketing function.
There are different ways to improve the SEO of restaurant websites. We will bring it to you. Stay Connected to Bistro Services!!!
Innovation In Fast Food Restaurant Designing
Innovation is a latest term that gets fly everywhere now a days, almost to that level where it has missed its true sense. In a restaurant let’s suppose if every new meal in the menu, latest art of cooking food or modern technology or unique interior design is publicize as the most modern ever, then:
What actually is innovative or creative?
Now we will let you know what are the creative and innovative ideas for the fast food restaurants. These ideas are not only inspiring and creative, but they are very significant to improve your restaurant status and business, and these ideas will drive you to ultimate success.
The fast food restaurant business depends on various factors include marketing, managing, menu designing, customer satisfaction, suppliers, labour, location and design. The design of a restaurant needs lot of research and expertise because it is very important factor. It further includes elevation design, entrance, exterior décor, interior designing and lighting.
Fast Food Restaurant designing is not only about fixing up and organizing the tables and chairs but there are lot of things that have to be arranged and designed while designing a restaurant. The restaurant management often face troubles in designing a fast food restaurant. There are different matters which have to be tackled while designing a fast food restaurant like planning, designing, organization, size and layout. Layout designing is the most important element for every hotel.
The fast food restaurant concept came from the USA and has now spread worldwide. It is explained in various research that the focus of fast food chains are speedy services, the food that has low cooking time can be include in fast food and usually served with soda or cola drinks. The fast food restaurants mainly use semi cooked or pre-heated ingredients to decrease the cooking time. There are usually deals in the menu of fast food. The meal is usually present in dine in or offered as take away.
According to a research:
Fast food restaurant may be like a stall, a booth, a stand or kiosk, usually has no shelter, sitting or might have exterior or interior dining area. The fast food restaurants have usually simple furniture such as benches or may be simple chairs or tables . The colour selection also matters while designing a fast food restaurant. The colours that are usually used in fast food include red, orange and yellow.
There are few elements of Fast Food Restaurant Design:-
Shades and Lighting:
The light can be employed for designing and creating different ambiance in the restaurant. Different shades and lights can provide and present attributes to the gaps. The shades influence the mood of guest. The bright light may make people happy and darkness may depict sadness.
The fast food restaurants should use bright lights. There are different source of lighting that can be used in a fast food restaurant like lamps, bulbs or daylight. The lighting should be energy saving, provide visibility at night and can manage brightness.
There are many factors that influence the designing of a fast food restaurant design. The colour selection is also an important factor. The lighting and colour influence each other. Colour in designing may transform the heat because dark colours absorb heat while light colours reflect. In fast food restaurant, the colour selection needs attention because the colour should match with the theme of the place.
While designing a fast food restaurant, the main thing that should be kept in mind is that if you use the similar things everywhere that will not bring the creativity. Try to use different material so that you can easily differentiate the restaurant portion. The dining and the kitchen counter should look separate from each other and this depend on the material that you are using on walls like finishers. The material use on floor like tiles, pebbles, slates should also be chosen according to the theme.
The outer look of a place is directly related to the perception of the customer as it creates a first thought about the place. Exterior design of the building has a direct relation to the perception of the customer and visually gives the first thought and general idea about what is happening inside, also reflect the personality of building, and all these can have direct effect on the restaurant success. The exterior designing have various types like the sitting arrangement in front of the restaurant or the designing of façade, parking, gardens and green belts or the name and logo on the exterior wall and entrance.
The interior of a fast food place should be attractive and vibrant because people want to enjoy while eating. The interior includes the paintings, art pieces, furniture, wall hangings, window and door designs etc. There is too much creativity needed while designing the inside of a restaurant. There are designers who can make the designs for your restaurant and help you to fix everything in a very presentable manner.
Fast Food Restaurant Layout:
In a fast food restaurant, layout has a great importance so it has to be planned well. The good layout design will help you to build a smooth and direct flow of all the components like food, services etc. there should be no hurdles for the supplies and the ware house, kitchen and refrigerators should be managed properly.
These are some of the innovative fast food restaurant designing ideas. If you want to start a fast food business, or you need any consultation for your running fast food restaurant, you can contact to Bistro Services. We are just a click away!!!
Useful tactics for turning around a restaurant
There are many techniques to turn around any failing restaurant. Before checking the tactics for turning around the restaurant, one must know the root cause of restaurant failure. Restaurant usually fail because of the inappropriate menu, inappropriate location of the restaurant, inappropriate exterior and interior design of the restaurant, unsatisfactory catering services of staff and high prices of dishes and low quality of the food items. It is better to check the feedback of the customers before making any changes in your restaurant. The budget of the restaurant is also another issue which should be dealt carefully. Restaurant owner must consult about the budget of the restaurant with the accountant of the restaurant. It is much better to talk about the budget issues and decline in sales issues with any expert, who has experience in restaurant business. Many companies are providing the services to the restaurant owners like restaurant menu designing services, restaurant menu printing services, restaurant marketing services, restaurant consultancy services, restaurant website developing services and many other services. Bistro services is one of the best companies which have expertise in providing all these services in economical prices.
Restaurant owners must consult the problems which they are facing in their restaurant with any expert or with any company which handle all the issues of the restaurant. The feedback of the customer has more importance. You have to check the weak areas which you need to turn around. The areas can be the catering services, the limited parking area or may be no parking space provided by the restaurant to the customers, unsatisfactory food items provided by the restaurant or unsatisfactory portion provided by the restaurant in high prices, no speciality provided by the restaurant to the kids or to the people who are suffering from some disease like diabetes, celiac etc. Restaurant owners must review their old menus to check the flaws. People, especially kids like to see their favourite cartoon characters. So if your restaurant is offering special offering to kids, then it must have some interior and exterior design which shows those cartoon characters. Little gifts to kids has more value according to the customers. Restaurants must get reviews from the customers. Restaurants must allocate a staff member to collect the reviews from the customers. Those reviews tell the insight story of the restaurant. It is better to ask the customer that what is the worst thing you find in this restaurant, rather than asking how was your dining experience today. Must offer the customers some gifts or half price coupons as a reward for giving their valuable reviews. Customers are sometimes dissatisfied with the hygienic conditions of the washrooms in the restaurant. Many customers stated in their feedback that if the washrooms of the restaurant are not clean, then it means kitchen would be same. The silverware that you offer to the customers must have some quality as it defines the quality of your restaurant. Once you make a decision about your restaurant, later that decision defines your restaurant. So make careful decision in selecting the silverware for the restaurant, curtains for the restaurant, showpieces for the restaurant, interior designs of the restaurant, tableware of the restaurant and other stuff in the restaurant. Food items which you offer in your menu must be carefully chosen as it would be possible that your competitors were offering the same food items in less prices. Always take second opinion before taking any decision. You must aware about the customs and norms of the place where you are developing your restaurant. For example, in China people like to eat rice and seafood more as it is their traditional food and secondly because their people like those dishes.
Hire experienced staff if your budget allows you. As experienced staff doesn’t need any training, but if you will hire inexperience and fresh staff, then you have to provide them training. Recently, restaurants are hiring fresh and young people as they are more energetic, ambitious and more focused on their jobs. Good restaurants not only inspire customers, but they also inspire their staff by providing them gifts on their monthly or biannually performance or giving them bonuses. If the staff of the restaurant feel that they have a secured job, then they will surely provide excellent services to the customers. If the location of the restaurant is not easily accessible for the customers, then it is another hurdle in the success of the restaurant. For that issue, restaurant must be located at a place which is easily accessible to the customers and it should have a wide parking space. If the marketing of the restaurant is not good, then it cannot earn good profit. Promotion is another way to earn the attention of the customers. Marketing can be done on the social media, on print media or on the digital media like television. All these media are the ways of communication and by these medias one can convey their message to others. ‘Bistro services’ is also offering marketing services for the restaurant and due to those services, many restaurants are earning more profits. It is good for a restaurant to have a website. Website defines the vision of the restaurant, the menu which a restaurant offers to their customers and customers can leave their feedback about the food which they ate at the restaurant. If restaurants have an interactive website, then it can receive online orders from the customers and this is how the restaurant can earn more profit. There must be a regular check on the prices of the food items as compared with the competitors because if your competitors are offering the same food items with same quality on cheap rates, then definitely your competitors will earn your customers.
Best Ambiance Selection In Designing Services For Restaurants
What is Ambiance?
“Ambiance is basically the environment and atmosphere of a place.”
According to Kotler, it is the cognisant crafting and designing of space to create specific emotional effects in buyers that augment their purchase probability. In hospitality, the hotel ambiance plays a vital role in creating a restaurant image, attract customers and maintain traffic. The attractive designing of exterior and interior will be eye-catching and will drag the people to come to your place.
It is very critical to maintain a competitive advantage in hospitality industry. Now the best service and quality food is not enough to make differentiation, but you have to make the decent and peaceful ambiance. The restaurant which has a pleasant environment can pull customers more easily to visit their place. The unpleasant and ugly place may create bad image even if your food and service is the best one. Eventually customers don’t come back to your restaurant. It results in declining sales and eventually failure of your restaurant.
According to research:
The restaurant ambiance consists of everything which creates customer perception about the place. The design, colour, furniture, building, decoration, music and sound, lighting etc. The purpose to build an ambience is to make your customers feel calm, yet enjoying. Here the concept basically focuses on making customers happy and satisfied so that they will revisit your place and want to come again and again.
According to Horeco, ambiance is a simple decoration that may give hotels a competitive edge. When you maintain the best ambiance, then you have to match your other tools with your ambiance like menu, theme etc. Hence it is very important to essentially recognize and make the restaurant ambiance perfectly to develop the hotel image and sales. Wood and Munoz focused that more awareness is needed for the selection of best hotel's decor, environment and ethnic facts.
There are different elements which make a restaurant ambiance best that includes theme of restaurant, lighting, paintings and artefact, colours, interior, layout, crockery, music etc. All these things made up the environment of a restaurant and make its ambiance attractive and lavish. But you have to sort out that how you can align all those elements with your theme and how you can match your design with it, because if you don’t know the exact theme and you have no concept about it, you will not make your hotel ambience best one.
Following are some elements that can make a restaurant ambience:
Theme of the Restaurant:
First of all collect ideas about the theme of your restaurant and pick up the best one that can narrate the background tale of your hotel.Your restaurant concept is a creative theme that tells an emotional story about the restaurant. If you have picked up the best restaurant concept, then connect the food, service, design, culture and environment according to that theme. For example, if you are opening a place for Indian cuisine you might need people who know Hindi because most of the people who come to your place will be Asians. Your interior should also reflect the Indian culture which is family oriented. You may decorate walls with the paintings of historic places of India,etc.
Colour and Shades:
The next important aspect of ambience is to use proper colours in interior of your restaurant. Try to make sure that the colours you choose should match with your theme. You have to use the selected colours while designing your logo and signs. The colours that you use in branding images, should also be consistent with your interior of the restaurant. The colours also influence the appetite and craving for food. The dark and bright colours enhance appetite, while light colours decrease appetite.
The tone of the restaurant can be set up through proper lighting inside. Lighting is now becoming a complete separate matter which has great importance while designing interior. In restaurants, the lighting should match with the theme. The lighting can be done with variety of objects like lamps, bulbs or candles. If your restaurant has a romantic theme, you may use candles. If you have focus on kids, you may use colourful lights because it attracts them a lot. You may design your interior in such a way that the daylight can easily enter, this will decrease your electricity bills.
Sound and music:
This is a key element of ambiance. According to a research, the guests stay for less time if there is no music in the restaurant. The slow music will make guests relax and create a leisure environment. Try to play music which your guests like.Focus on who is your guest in lunch and who comes at dinner. Then play music according to their taste, this will also make them stay for more time and eat more. You may arrange a live music corner with musicians.
Design and Layout:
The organization and arrangement of different things refer to a layout. It includes the adjustment and designing of furniture, equipments etc. The perfectly designed layout can make customers relax and calm. All the things should be arranged in an order, so that you might save time in arranging them every day.
Artefacts and Paintings:
There are different signs and symbols that can be used to create image and thought about the place. The brand images can be used to communicate information to the people that come to your place. The labels may be used in the name of a restaurant, can make you brand name easy to remember. Just take your time and think about the theme, then design the ethnic images and paintings accordingly. The paintings and images will bring beauty to your place and make your interior sophisticated.
Furniture and Fixtures:
The furniture you design for your restaurant should be comfortable and easy to carry or transfer from one place to another, so that you may change your arrangement after a specific time period. The furniture and fixtures play an important role in decoration and interior designing and a significant element of the restaurant ambience. The arrangement, design and colour of your furniture should be consistent with your theme. The tables and chairs have different arrangements, you may change them. You have to focus on the material and texture of the items and also decide where to place the furniture in your dining halls.
Neat and fresh atmosphere:
Try to maintain a neat atmosphere in your hotel because the dirty and untidy things will make customers go away and never come back again. The clean and organized environment will communicate a positive message to your guests and they will feel comfortable. All the elements in designing ambience should be well organized and well maintained. The neatness and cleanliness should specially be maintained in kitchen and washroom areas.
The employees should always be in proper uniform with clean hands and covered head. They should be formally dressed up if the uniform or dress code is not specific. Moreover, the staff members that have to communicate with the guests should be trained to behave in a friendly manner. They have to train so that their communication skills can be enhanced.
The menu is also a part of your ambience. Try to design it according to your theme and it should also reflect your atmosphere. You may change your menu periodically or improve it with the passage of time. The colour of menu card should also match with the theme. The menu card should be neat and clean.
The crockery includes dishes, plates, spoons, silverwares and linens, which may add to hotel’s ambiance. Using plain white plates will make the ambience bland. You have to keep in mind what kind of crockery will go with your theme.
All these elements don’t require too much cost or time, it just require the understanding and basic designing abilities. The restaurant ambiance has influence the customer happiness and custotisfaction, which will create customer loyalty hence increase your sales and you will enhance your profits. So try to maintain best ambiance at your place. You may consult Bistro Services to get new ideas about improving your ambiance. Stay Connected!!!
Simple Techniques To Turn Around A Restaurant
For every business, it is necessary to operate it with rising profits. But the question is how to make a business profitable? To answer this question, there are some basic elements that are foundation of profit generation for business.
It is not an easy task to run a profitable restaurant. It seems simple to make a restaurant profitable but in reality, it is a hard task to turn around a restaurant. If you want to make your restaurant turn around, you have to do a lot of work because in a service business, it depends largely on management. To improve your business and to turn around your restaurant, it is very important to do lot of hard work and improve your service, food, atmosphere, location, and customer value and customer loyalty.
There are three main areas of a restaurant where it has to do work and these are:
It basically deals with providing superior services to customers, to get customer satisfaction and to build a proper brand image in customer’s mind. Moreover, it deals in advertising, promotion, customer satisfaction, customer relationship, brand loyalty, social media marketing etc.
This area deals with financing activities including investment, accounting, financial management, cost cutting, budgeting etc. You have to focus on your capital invested and the returns on it. Moreover you have to cut down your expenses to minimize your cost.
All the activities including cooking and baking food, to serve it on the table,It needs proper training and learning of the staff members. There must be some supervisors to maintain check and balance on the functional area.
At the time of opening a hotel, we think about a specific age group or people from a specific class to come to our place, but it rarely happens. It is really a key thing to focus on the potential and actual customer and deal with them according to their demographics. The food and services should be designed according to the customers. If your maximum customers are college students, you should kept in mind what you are offering. Design your menu according to the youngsters. If your customers are old persons, then maintain your hotel atmosphere according to them.
To build a best restaurant in the town,you need too much hard work on a few basic things. After putting 100% efforts into your business, then you can improve it more through proper marketing and financing. Every famous restaurant is built on the five essential building blocks. These elements can easily be identified but it very challenging to execute them efficiently. These are:
It is always said that drops of water can make a sea, similarly, little efforts can be put together to gain success. In a service business, especially in hospitality business, a smile, friendly behaviour, a welcoming sentence or making them feel special is enough to make a customer loyal and make him willing to revisit. Train your frontline staff to be courteous and friendly, can make a lot to your restaurant turn around. Although it is not so easy for the staff to make every customer happy, but if you train them, they will do their work accordingly. Try to make simple ways that will become extraordinary for your customers.
Food is major pillar of your hotel. Make it your differentiation and everyone will please to visit your place. Try to offer the meal that people want to eat again and again and make guests to revisit your place. Your menu is the best marketing tool. The tempting and delicious food which is served in a decent manner can make your restaurant the best one! Food is the best tool to make a client your die heart fan. Utilize this opportunity and offer the best dish you can.
Atmosphere and Environment:
The atmosphere and surroundings also has a great importance. Each aspect of the restaurant and its environment gives a message to the person who enters in the restaurant. Maintaining a clean and fresh atmosphere and welcoming behaviour is important because it makes each customer to come back soon. There is an opportunity to build a refreshing break for a person’s day. Cleanliness, freshness, friendliness all helps in building a peaceful environment.
There is no need to be the cheapest to be valued. The prices should be fair in combination with all of the other elements of the equation of value which includes best food, best service, atmosphere, brand image, restaurant location, etc. Customers want a good deal on best food. If prices increase too much or your service and quality fall, the customers will leave the door and never came back. As you know it is easy to make a client happy than to recover a unhappy customer. Make sure to overcome the problem and get feedback before it makes unsatisfied customers.
The location matters too much in a hotel sales and in its success. You can build lifelong relationships by getting involved with the society around your restaurant. The current location of your restaurant is permanent, but remember that a good location might be a dominant marketing mean.
When you optimize these fundamentals, you can make your restaurant successful.
You can introduce and offer following things to turnaround your business:
Calm and peaceful ambiance.
Best Service in affordability range.
Discounts and incentives to clients.
Speciality food with quality and minimum price range.
Collaboration with leading brands like Coca Cola or Pepsi.
Improving online presence.
Focus on social media marketing.
Designing a website to boost sales.
Creativity in Menu etc.
Try to focus on all these things so that you may turn around your restaurant. Create innovative ways to run your hotel and make creative strategies.
Stay Connected to Bistro Services to get more suggestions and tips!!!
Types of menu and menu development
There are many types of menus. It depends upon the restaurant owner that which menu he or she will select. Menu is the important document which tells about the food items which are offered by the restaurant. Menu decides the business plan for the restaurant. Fast food restaurant usually have the same menu but fine dining restaurant usually change their menu. Some restaurants have a menu in which they offer multi course meals and individual dish menus. Sales can be maximized by offering special dishes on special occasions, beverages and desserts. Bistro services are the best services for the restaurant, as it provides the best restaurant menu designing services, menu printing services, menu web designing services and website development services so that a customer can order their meal online.
Menu type Table d’ Hote
A menu in which customer can get several meal at one price. Caterers usually offers banquet menu, menus based on taste, children menus and they also offer single use menus for holidays like Thanksgiving, easter, valentine’s day, christmas and for many other occasions.
Menu type A la Carte
In this menu, the dishes are categorized and each dish has different prices according to their category, like for starters the menu have separate category and for the seafood menu have different category and each category have different dishes which have their separate prices. Here customers have to select individual dishes to make his full package for the meal. This menu cost more than the table d'hote menu. Some restaurant offers course of menus in which they used both types of menu the table d’hote and a la carte. In a la carte menu, customer will get more options for food items as compared to table d’hote menu.
Menu for beverages and desserts
Many restaurants create a dedicated menu for the beverages and for the desserts in order to get more sales. This type of menu get all the items for beverages and all items are categorized with their price lists. Dessert menus can consists of coffees or tea. These type of menu gives more varieties to the customers in beverages and dessert options.
Menu type Static and cycled
In static menu, restaurant offer the same dishes which they offer the customers in whole year along with the occasional changes for holidays etc. Static menu is mainly followed by fast food restaurant. Fast food restaurants mostly offers sandwiches, drinks and they will remain same for the full year. Cycled menu are used by school cafeterias, these menus can be changed on weekly, monthly or yearly basis.
Always select the menu which is best suited for your restaurant according to the research which you’ve conducted on the customers. Like Static menu is good for the fast food restaurant and cycled are appropriate for the institution’s mess or cafe. Select good quality of paper for your menu. Pictures should be included in your restaurant’s menu as it will give good impression of your restaurant. It’s always a good idea to get the services from the companies which specifically works for such tasks. Bistro services is also offering restaurant menu designing services,menu printing services and many more. Price list must be attached with the pictures in the menu, so customers will get complete idea about the food items and their prices.
Tips for designing Restaurant signage
If you want your restaurant to standout in the market,first you have to make your outdoor designing appealing enough that people automatically get attracted to your restaurant and start to visit your restaurant. So you must have to think creatively and strategically for how to make your outdoor attractive enough so that customer get appealed by it. Many things comes in outdoor designing, one of them is restaurant signage. You must try your best to design your restaurant's signage appealing enough for maximum customer attention. Here are some different kinds of restaurant signage designs that you can try for your restaurants.
First of all, the restaurant signage shows the name and information of the restaurant, so first think what kind of restaurant you are running, and for what kind of customers you are targeting because if you are targeting today's young generation, as they are the most foodies one, it is a great opportunity for you to send your message for them to visit you through your restaurant's signage visual message.
Choosing the right kind of signage according to your restaurant's image can help you to highlight its importance. Every restaurant has a theme, so you should try to make your restaurant signage according to your restaurant's theme. It will help you and customers, as well because customers will get the idea about what your restaurant offers. You can give them information of your restaurant through your restaurant's visual message by selecting the right kinds of colors you choose, to the font selected for the restaurant name and information. Because its important to match your outdoor sign message with the style and theme inside the restaurant.
Visibility is the most important factor in any kind of business to invite any customer or to earn profit, because you have to show it to the world that you exist. It is the most important factor to be considered. So you must have to make your sign stand-out in the market. Carefully choose the colors, logos, images and even back lightening rather than the direct lightening of signage carefully, as they influence the visibility of the signs. The choice of lightening is important as this helps to provide illumination. Moreover, try consulting a signage consultant, Bistroservice.com is a great consulting website helping to make your restaurant signage appealing enough to attract more customers through its standing out in the market techniques.
Moreover, a good restaurant signage should have the following qualities:
Ø It should be eye appealing
Ø Make a call to action
Ø Must be persuasive
Ø Must display brand identity
Ø Should be simple
Ø Signage should be informational
Ø Should be updated
Ø Helps in boosting sales
Ø Consider visibility
Ø Must be clean
Ø Consider supplemental signage
Ø Helps in raising capital from community
Ø Utilize color and food together
Ø It should be specific
These were some few tips for how to make your restaurant signage, but are not limited to these.Stay tuned with bistroservice.com to know more about restaurant related informations.
Complaint Management in Restaurants
Complaint management is the process in which firms systematically handle troubles and issues in customer relations (Jeschke et al., 2000).
According to Johnston (2001) cited in Hansen et al. (2009:7):
It includes the acceptance, analyzing, resolving and prevention of customer complaints and revival of the customer.”
A favourite restaurant of customers is the one which respond to their complaints and make their service better for them. The main purpose of every business is to meet the customer expectations and make their customers satisfied.
What happens if a restaurant is unable to fulfill customer expectations???
Obviously they become dissatisfied and complain to restaurant staff. Therefore every employee serving in the restaurant will have to deal with complaints of customers. The complaints vary according to situation. Though the food and services in restaurant are good, but the customers may complain. To sort out these complains, you need excellent customer service. It is very important to know how to handle the complaints.
Managing Customer Complaints:
Provide Training To Staff:
The staff should be trained to behave in courteous and friendly behaviour. They have to listen customers carefully and respond quickly. The employees should be trained to admit the mistakes and not make excuses over it. Get benefit of the experience to create perfection to your products or services as required.
Always be ready to receive complaints:
It is observed that 90% complaints are about the food or services being offered at the restaurant, so you should keep it in your mind. This is not a new thing, it is usual so be ready for it.
Show Positive Attitude:
The attitude of employees, i.e manager, waiter, chef etc should always be positive because it shows how effectively you are dealing with your customers. The complaints of customers can be managed if the staffs are friendly and skilled. Pay attention to what the customer is going to say and listen it carefully. Even if you are not able to resolve the trouble, you still have a need to hear them. For example, if a customer is displeased by the dim lighting inside the hotel, you can’t do too much for him as it’s designed as such. Just illuminate a lamp or open a window.
Give Attention To Customers:
Whether a customer is right or wrong but you have to believe what he said. As they play the vital role in your business. They bring income in your restaurant the buy food give money to you, which is your source of income. So you have to pay attention to them, either they are right or not.
Listen Carefully To Customers:
If you behave positively and listen them and sort out their complaints they will come back to your place. If you ignore their words and don’t accept their words, they will never return back to your restaurants. They may create bad word of mouth and share bad experience with their friends and family, which may restrict their visit to your place.
If a customer complaint for over cooked or stinky food and tell you about the spoiled food, you should have to make them satisfied, otherwise they will not come back. In this situation, you may offer them an alternate food item or a free dessert.
Maintain Body Language:
Try to maintain a decent and sophisticated body language.If you have a rude or denied attitude, it will ruin your reputation and image.
Some easy steps to resolve a complaint:
Don’t get protective.
Ask customer about the problem.
Listen carefully to their issue.
Keep calm and admit your fault.
Understand the problem and help them if you can.
Inform the management otherwise.
Make an apology quickly.
Don’t make promise that you cant fulfil.
Try to give alternative food if they complaint about food or drink.
If the problem is sorted out, ask the customer whether he is satisfied or not.
Say thanks to customers for informing you about the matter.
Complaint management is a crucial function in overall hospitality industry. It has to be managed and administered perfectly.
How To Buy A Restaurant Franchise?
There are many opportunities in starting a franchise of a café or a fast food chain. To open a franchise, you have to first find out the famous fast food chains locally and internationally. It is very complex to start up a restaurant franchise. No one knows precisely how to get and start a franchise. To understand the concept and the process, first you have to know what is a franchise?
A franchise can be defined as:
“The permission to sell a product or service of a particular brand at a specific place.”
It is a legal relationship between franchiser and franchisee. The franchiser give a license to start or run a business and franchisee is the person who purchases the license. The franchiser helps franchisee to start the business, provide training, financial help in return of a fee. Restaurant business is highly involved in franchising, especially when we talk about the fast food chains, we have many names like McDonald's, Subway, Pizza Hut, KFC etc.
Franchising is thought as one of the most flexible mode for the supply of goods and services. The franchiser offer assistance and training to the franchisee to get to know about the restaurant franchise and sort out how to start a franchise of a restaurant. The franchiser also helps franchisee to start a business that makes the utilization of the franchisor's trademark, logo and whole system.
In the restaurant franchising process, the franchisor provides training to the person who wants to start a restaurant franchise. He also gives management to start the business, which engages in daily activities of the restaurant. In the beginning when the business has just initiated, the franchisee is usually need to pay a preliminary fee and royalty for using the brand name and trademark.
Franchising is a very complex process because it has certain terms and conditions. If you don’t know those terms, you are not able to work properly. Here are some simple steps of franchising process that can help you if you are going to buy a franchise.
Before buying a franchise, following are some critical points that should be considered:
Compare merits and demerits of buying a franchise.
Find out the best location to start the restaurant.
Read out all the legal terms and conditions of franchising.
Make a final plan to buy a franchise.
Consult to legal authorized person or a firm.
Check out whether you can fulfil the terms and conditions.
If you can meet the terms, then search out the best food chains.
Meet up with the owner of your selected chains.
Pick up the best one.
Buy the franchise and start your business.
Advantages of Buying Franchise:
Here are some of the advantages you can enjoy when you buy a franchise:
Established brand name.
Established relationship with supplies.
Less advertising cost.
Management, training, initial investment etc.
You may get franchise of any fast food chain or any restaurant to get all these benefits. If you have any confusion or need help to get a franchise you can contact us,Bistro Services will guide you and get you the franchise that you desire!!!
HOW TO DO ONLINE REPUTATION MANAGEMENT FOR RESTAURANTS?
Restaurant Online Reputation Management is basically a very significant component that builds the image of your place. It is very important to know what your guests say about your restaurant after their visit. Or what type of experience they would like to share with public.
You should know which mediums they use to share their experience with others. If they have good experience, then they will give good comments and positive reviews. In this way they can be more than a guest. You may make your guest brand ambassadors for your restaurant. But it needs lot of efforts to make your customers happy and satisfied.
In addition, you have to be active on all the social media sites. Most of the restaurants have made their social media pages like Ukuze, Bistro Services, Yelp, twitter and Facebook. In this way they stay connected to people and proactively work for their reputation.
Online Reputation Management:
“The method of observing, monitoring and engaging on the social media to make awareness, customer satisfaction and profits to your business.”
There are number of social media channels through which online reputation of restaurants can be managed. In the monarchy of restaurant reviews, a small recognition goes a long way that means restaurant managers and restaurateur have to invest time to answer to negative and positive reviews. Another important thing is make your customer realize that their feedback and comments have great value for the hotel.
The restaurant managers have to focus dedicatedly on the reviews and handle all of them proactively. You have to respond in a timely & in a good manner and a courteous tone to the client reviews. If you receive negative comments on websites or any social media, it will damage the hotel’s reputation. So you have to design such kind of responses that may satisfy the customers. While your gut reply as a restaurateur may be to eliminate the pessimistic reviews on website, this often has unintentional repercussion and makes it visible as you have somewhat hiding.
To handle a negative comment, here are some steps:
Courteously admit the criticism.
Emphasize on the constructive views that are within the comment.
Try to make it known that this is not a regular practice at your restaurant.
Make a confession and deal with genuine criticism.
Convey your plan of action.
Get the chat offline to restaurant email address or contact number.
With the advent of internet, there are different social mediums that are designed to get people on a single platform. These medium have given wonderful exposure to businesses. Now it has become easy to communicate with the customers, to get feedback and generate a good reputation of your business. Now you don’t need marketing to do by yourself, if your customers are happy and satisfied, they can do marketing for you.
There are some of the activities that you can do on social media channels:
• Blogs, consultation and forums - Ukuze, Bistro Services.
• Reviews and Comments - Google+, Yelp, TripAdvisor
• Social Networking and Advertising - Twitter and Facebook
• Videos, Events coverage and Recipe Clips - Metacafe, YouTube, Yahoo Video
Tools for Managing Your Reputation
The good news is that there are a number of tools that make it easy to monitor your online presence. There are free means that gives feedback on search activities and refer to the web. There are such channels that give reviews from blogging and social media platforms on your restaurant name as well.
Steps for Maintaining Your Positive Reputation
When your restaurant earns good online reputation, it means that you are able to do online advertising. A well reputed restaurant becomes successful to get positive comments, reviews, referrals, loyal customer and attract more people.
There are some steps that will help you to maintain good reputation:
Work proactively: You may use the above mentioned social media forums to get reviews and monitor your restaurant activities.
You have to be active on the online channels and share encouraging information of your restaurant.
Request for reviews from the satisfied and happy customers and provide them a medium to do so (perhaps on your website, or also encourage them to review you on.
Organize an online investigation for your business on search engines like Google and Bing periodically so that you can make sure that you are well informed.
Bistro Services is providing the services of online reputation management for restaurants. You can consult any issue related to your restaurant reputation with us. It is just a click away. Feel free to contact with Bistro Services consultant.
The useful ways by which restaurant owners and managers can upgrade restaurant service
There are many ways by which restaurant owners can achieve successful business. Some of them are lacking in techniques and skills, for that they hire some experts, who help those restaurant owners in making their restaurant more profitable. Bistro service is one of the best restaurant service providers, bistro service provides services like restaurant website development service, restaurant web designing services, restaurant menu designing services, restaurant menu printing services, restaurant online marketing services, restaurant consultancy services and many others. Few useful ways are discussed here that may help restaurant owners in achieving successful business.
Make a list of those great services which suits your restaurant
Many restaurants don’t follow service training guidelines or service handling guidelines for employees. Must remember that restaurants without a service book is like a kitchen without essential stuff. Every restaurant must have a clear and detailed service book, that state goals of service, steps of service and performance expectations.Your employees must know what are your expectations for them.
Provide the necessary stuff for your team
The restaurant which runs out of inventory every time when customers demands, will leave a bad impact on restaurant business. The restaurant which operates without essential tools may have problems. Those problems may include low sales, slow performance, theft, and increased risk of health department violations.
No one can bring change overnight
Great hospitality in restaurant business doesn’t happen overnight. If you hire someone who can guide your staff about hospitality, you will inspire your staff and they will move on the right path of quality service. Bistro services is also offering consultancy services for the restaurants.
Teach the techniques and skills of great services
It is important for your staff to learn something everyday. This will help them to improve their services. You can guide and encourage your employees by coaching them about hospitality everyday. If you stop coaching your staff about the hospitality issues on everyday basis,the problem will be back soon.
Hire enthusiastic and determined people on job
Try to look beyond the resume for great and enthusiastic employees who love their job. Only passionate people will give great results. Good heart for hospitality is more considerable than experience in other restaurants.
Write about the training plan for your employees for all staff members
It is a good practice if employees will teach other employees. Consequences are even more amazing than local trainer. When employees learn from each other, they understand the weaknesses and strengths of each other and try to eliminate them.
Provide great services to your staff and staff will provide great services to your customers
Culture of hospitality flourish when staff feel appreciated and supported. Hospitality diminishes in a culture of fear. If the employees know what is expected from them and know that their managers have their back, then they can achieve anything the restaurant owner wants to achieve.
Give reward on best performance to your employees
Make an employee reward program that benefits hardworking, determined, goal oriented employees. This program also motivate your employees to work hard and get recognition from the managers and restaurant owners. Many restaurant owners inspire their team to do their best by using all their efficient skills. You can get creative to deal with your employees. You can inspire the employees by coaching them regularly to boost their morales. All best restaurants have some strategy for their employees, you have to pick one for your restaurant.
Why restaurant owners must use marketing techniques for successful restaurant business
Most restaurateurs want to have a successful restaurant. For that reason, they plan different campaigns to aware people about their restaurant. Marketing is most important factor in every business. If you have a beautiful restaurant with amazing decor and designs and not enough customers as you plan to earn good revenue, that means you need to use more powerful marketing techniques to get more attention from your customers. Recently, restaurants are using online marketing techniques to promote their restaurant. Restaurants are not using yellow pages because people nowadays use internet to search about anything they want. Some restaurants hire services from some companies to promote their restaurant business. Bistro service is one of the best restaurant service provider company, it provides restaurant online marketing services, restaurant consultancy services, restaurant website development services, restaurant web development services, restaurant web designing services, restaurant menu designing services, restaurant menu printing services and many more. People browse to find restaurants or they like to review customer reviews site to know the services of the restaurant and to choose the best restaurant where they can go.
Stay up to date
Keep your restaurant and yourself updated about new trends, statistics, facts and figures. By doing that, you will correctly analyze your restaurant marketing plan.
Develop a functional website
Develop a well optimized website on web as well as for smartphone users that will help you to get more customers.
Use local SEO practices
Restaurants are now making some internet marketing strategies, to gett more attention from employees.
Make a list of local food bloggers
Ask some best food bloggers of your town to give review about your restaurant in return for a free meal.
Use online restaurant reservation tool
Ask your customers to make reservation online on sites like OpenTable. It is an easy option for your customer because sometimes customer want to get reservation in just few clicks.
Make your email database
Email marketing is an efficient choice to promote your restaurant. You can promote your e-newsletter by social media or by your website.
Try to appear in social media
You need word of mouth marketing for your restaurant, so you need to appear on social media. Interact with your customers whole year via social media.
Pay good incentive for people, so you can get attention
Give incentive to your customers to follow your restaurant’s facebook page and make it easy for them.
Don’t judge anything quickly
Internet world is rapidly changing so don’t make a perception quickly.If your marketing strategy fails, make a new strategy according to the likes and dislikes of your customers.
Run contests on social media
To get more facebook crowd and more customers for your restaurant, you can run different contests on facebook page where people can easily participate and get some rewards.
Remake your menu
Give your menu a new fresh look. That will capture the attention of your customers and they will think that you must include some new dishes in your restaurant’s menu.
Ask your loyal customers to follow your restaurant on social media
It is the big achievement for the restaurant owner if its customer follow the restaurant. It will become a word of mouth for the people. You can ask your customers and employees to follow your facebook page, as by doing that you will get more promotion. When someone like facebook page of your restaurant, her friends and family members will also check the page and wants to visit that place.
Build your online reputation
Get some good reputation from the online world. Ask happy customer to write a review about their dining experience. Negative reviews true or not will turn the business away. So, always try to get a good online review from those customers whom you think are happy from your restaurant services.
How we can raise the restaurant profit by menu engineering
We can raise the profit level of our restaurant by adding some technology to it. You should know that how you have to design your menu for greater profits. You can make some strategies for your restaurant menu, which include traditional type menus, wine lists, menu boards and more. Menu engineering is a process of achieving profitability and popularity of menu items and how you can achieve the goal of profitability by following the rules of menu engineering. This is the process of increasing the profitability of the restaurant per guest. Many restaurant owners keep the rules of menu engineering in developing the restaurant menu. Menu engineering will help the restaurant to increase the profit. Cost decision of menu development is one of the most important and time consuming work. Some companies are working for restaurants, like Bistro services. Bistro services is one of the most popular company that provides restaurant menu designing services, restaurant menu printing services, restaurant website development services, restaurant online marketing services, restaurant web designing services and many more.
Categorization of menu items according to profit and popularity
The process of categorization of menu items will let you know that how the menu engineering methods can be beneficial for you.
Split your menu into categories and sections
Divide the menu into categories as it will give your customers many varieties. Categories are not set in stone, you can categorize the menu according to your restaurant food items. For example, some common categories are appetizers, entrees, desserts and drinks. There is no overlap in all categories, you can develop the categories according to your restaurant food offering. After making categories, you have to break those categories into sections For example, there are some sections that fit into entrees categories seafood entrees, meat entrees etc. For drink category, sub categories are alcoholic drinks and non alcoholic drinks When you define your sections, separate the distinct type of food items. These categories will elaborate the food categories and sections. It give the customer less time to pick their favourite food.
Place your menu items into one of four quadrants
Make a quadrant by using all food items of your restaurant. Place one of the those food items into one of four quadrants. There four quadrants are stars those are for high profitability and high popularity, plow horse those are for low profitability and low popularity, puzzles are for high profitability and low popularity, and dogs are for low profitability and low popularity. You can add the food items on quadrants according to their value.
Calculate the success of menu items in each of the four quadrants
According to the value of the food items that you made in quadrant, you have to mention that food item in related section. If your food item is popular and profitable, put that in stars. If your food item is popular but low profitable, mention that food item in plow horses. If your food item is high profitable but low popular then place it in puzzle. If your food item is low profitable and low popular then place it in dogs section. You have to rank the profitability and popularity in categories first after that rank the sections. Placing data into the correct location in the menu will let you know what food items are profitable for your restaurant business. For example, soup and salad special comes in plow horses.
Do’s and don’ts of the menu development
While developing the menu, you have to take care about certain things. If you want to highlight the menu items, you may need some space. If the menu item is not written properly with spaces, then menu doesn’t looks attractive. If you increase the number of items with highlighter,s with visual cues, it will decrease the value of your bottom line and your menu will look cluttered. Only highlight one item in each category. According to some studies, by adding high quality pictures of food items in your menu can increase your sales at about 30%. Use the same technique for adding pictures. If you add more pictures of food in your menu, you will never get a good impact of your menu. When you use more highlighted menu lines, customers cannot easily focus on one item and same is true for pictures. Always use highlight and pictures for profitable and popular food items. Food pictures and highlight will leave a good impact on the customers and customers would like to order those food items which they find more attractive. Do not list the prices of the menu in a column right side of the menu. Write the prices after giving two spaces after the end of the food item description.
Some common traits of a successful Restaurateur
There are many people who want to start a restaurant business. Restaurant business is not easy, as people think about it. The restaurateur is not a naive person who do the work like all the restauranteurs. Restaurateur mostly have some common skills and traits which make their restaurant unique and successful. Here, we talk about those special traits which will help your restaurant to grow. Running a restaurant requires hard work and solid business skills. A restaurateur must have traits like tolerance, business sense, positive energy, leadership skills, passion, presence, persistence, ability to balance the life inside and outside the restaurant, and Schmoozability. Owning a restaurant is not a piece of cake.Before deciding to open a restaurant, one must understand the responsibilities and kind of work which he has to do. If a person can easily handle all the responsibilities then he can easily handle all the chores of restaurants. Being a successful restaurateur means you must have more ability to handle all main tasks of the restaurant. If a person have a set of essential skills and knowledge then he or she can easily manage a restaurant. Some restaurateur take the services from some restaurant service providers like, restaurant menu designing services providers, restaurant menu printing services providers, restaurant online marketing services providers, restaurant website development services, restaurant web designing services etc. Restaurateur can easily deal with his business if he know all the skills and techniques to deal with the business. Here are some crucial traits which a restaurateur must have in order to make the restaurant more profitable.
It’s a prime job of manager or a restaurant owner to Schmooze customers. A good and sympathetic restaurateur listen to the customer’s complaints and deal with them nicely. He knows how customer service is crucial for the restaurant business. He tries to improve the customer services to improve the restaurant profitability. An enthusiastic restaurateur efforts to serve his or her customers best service. Those restaurateurs who don’t find enough time to interact with the customers can interact with them on social media or on website. Restaurateur can ask customers to leave their feedback in order to improve the services according to their customers demands. Restaurateur must know what are the favourite dishes of the customers and tries to improve the quality of those dishes.
Ability to multitask
Restaurateur have to be on the top of everything. A responsible restaurateur can easily deal with all the important issues of the restaurant. Like ordering from vendors, fixing broken equipments, answering phone calls for orders or for other issues, schmoozing with customers, tracking inventory, managing staff all the tasks should be done at one day.
Ability to deal with stress
Stress is inevitable. Restaurateur always stress out. He is always worried about maintaining top notch services for the restaurant, maintaining the work flow, keeping the cash flow up, arbitrate the conflict between staff members, keeping the inventory from going out of stock, and several other things. Restaurateur is bound to deal with the problems in every now and then. A good restaurateur understand how to handle the work of the restaurant and not let it consume him. Those restaurateurs who think that they have some trouble in handling different chores of restaurant, they should consult with some good restaurant consultants. Bistro services is also offering consultancy services to their customers.
Restaurateur should know how their restaurant’s kitchen operates, so they can make some changes in their restaurant to improve the services. Some educational programs offers culinary classes and training for new restaurateur. Restaurateur have to handle the finances of the restaurant all by himself. A restaurant would go under fast if the restaurant’s budget weren’t spent properly. For example, if restaurateur spent big part of budget on remodeling the restaurant, there will be little left for inventory and for the staff’s payment. If restaurateur thinks he need some assistance in maintaining the restaurant’s financing or other services, then he can get the assistance from Bistro services consultants.
Some restaurant marketing tactics to attract more customers
To make more profit from your restaurant, you have to make some new marketing strategies. There are many restaurants who use some services from companies like Bistro services. Bistro services is the best restaurant service providers like restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant web designing services, restaurant online marketing services, restaurant consultancy services and many other services. There are several marketing techniques by which you can promote your business.
Sponsor a local marketing team
Make a team that has name after your restaurant and have logos of your restaurant on their t-shirts. In this way, your restaurant get more exposure but you also help your community.
Your restaurant team can team up with any local charity. Provide free food on charity’s annual gala. You can also make a schedule for your team to volunteer at a local food charity.
Appear in the local chamber of commerce
Local chamber of commerce is present in every community that helps to promotes businesses in that local area. You can not only host an events, but also network with many customers.
Appreciate a customer
Appreciate customers by arranging an event for them. Offer customers some deals on food and drinks so that people can line up on the gate.
Grand opening of restaurant
Host a grand opening of your restaurant. It is a simple way to encourage customers to visit your restaurant.
Offer Live music to customers
Call some local talent to your restaurant to entertain your customers. Ask the customers to give their vote to one of the band, whom they want to hear on restaurant facebook page.
Offer a theme party or holiday party
To word out about the theme party, one should post on social media, use the outside signage, renew the old banner for outside, give free drink coupon to existing customers for upcoming event, urge employees to share the event on their social sites, hang flyers of restaurant on community bulletin board.
Try social media like twitter
Select your target audience and set a budget. Twitter is a good place to promote your restaurant business. People like and share the news they like.
There are more options for you for advertising your restaurant. There are more option to target the desired audience on face. Bistroservices are also providing restaurant online marketing services for the restaurant.
Collect customers emails for email marketing
Collect email addresses of your customers wherever you get. Also collect the email addresses from your restaurant’s website.
Send different emails
Try to send offers in emails like, Special offer in which 50% off on two cheese burgers and drinks. It will encourage the new customers to come and help to retain the old customers. You can also send invites through email for upcoming events. If you want to send bulk emails to your customers then you can use email service like mailchimp or verticalresponse.