Importance of Website For Restaurant
A Restaurant without a Menu. A restaurant without a website is just like a restaurant without a menu. People don’t know who you are, what you offer, what are your specialties. Really it’s like a blind person having dinner; not knowing what he is ordering or eating. You don’t want your customers to be blind, do you? Web search is my answer to everything, especially when I have to decide what and where to eat. Having several restaurants and types of food, it is easiest just to ask Google where the best Chinese food is offered in the city. If the name of your restaurant is not up there, one might never know you even exist.Having your menu online is like tempting hungry people to visit you! Bistro Services offers the tool of Restaurant Menu Design because we know that a menu accompanied by pictures of mouthwatering scrumptious food is like icing on the cake. Visual effect is everything when it comes to food. If someone drags the plate of my favorite food in front of my eyes, there is no way I will not be tempted. On the other hand no website, no menu, no pictures, no tempted customers and thus the graph of your restaurant’s revenue will touch the ground.Good word of mouth speaks for itself, your well managed website will speak for you and the reviews on your website are a blessing itself. When people give a good review about your food, it is the sort of publicity you don’t pay for but is more appealing and effective than all other marketing techniques. People dread taking risks when it comes to food these days, and if you don’t have a website, no reviews, no ratings so whatever you serve, no matter how good it is, the world might never find out. Does anyone want this? The answer is clearly no.In order to tempt people to your restaurant, rather than spending blindly on digital and print advertisement, try and spend wisely on your restaurant's web development because it is a complete package in itself.
Why maintenance of a website is essential?
After creation of a thoroughly & carefully made website, next step is to upgrade & manage the website during its lifespan. Adding latest features and providing the best services to client is necessary to engage your client with you & to establish the company’s goodwill.This definitely increases website traffic which helps to improve ranking of the website amongst the various available websites to the customers.
Revenue Generation Through A Restaurant Website
How can you make your restaurant more profitable? Through spending more on interior? Offering discounts to increase sales? Investing in high priced menus? These are the ways to maximize profits but all of them need a huge investment too. But is there a way where you invest a little and earn a lot?!
Well,here is a scheme that can make your restaurant business profitable !!!
The best way to increase your earnings from hotel business is through developing a website. The ultimate goal of every business is to maximize profits. In the hospitality industry, the profit generation could be easier if a restaurant has its web presence. A website may help you to increase number of customers, more orders and lot of bookings.
W. Edwards Deming says:
‘‘Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.’’
The customers can connect with restaurants from their homes or offices, view the restaurant through web. The key to success for business is to maintain a higher stream of profits. In order to obtain the higher stream of profits. customers should know about your restaurant.
The positive feedback of customer on your website from online reviews will attract more people to visit the restaurant. The good word of mouth for your restaurant can boost the business. In the modern era, it is more important to get feedback from your customers and get their opinions and criticism. You will become aware of your weakness and deficiencies. You can improve it through customer’s advice or any consultant’s advice. It will help you to improve your business
According to Plutarch:
‘‘Know how to listen, and you will profit even from those who talk badly’’
It is easy and affordable to setup a website because the cost associated with developing a web is low. When a website is designed and start working, it engages its customers with the restaurant services to conduct business activities 24/7.
A website can brings customers and web viewers from all around the world as it allows every person,who has internet access, to visit your restaurant site from north to south and east to west of the world. It could make your products accessible to the global customers as well as it reduces the necessity of visiting trade show etc. More customers means more sales AND more sales means more profit because the key component of your income is SALES. So just take an initial step and make your own identity through a unique website. It will surely lift up your restaurant revenue graph because a website is:
· Extremely profitable.
· Good source of income.
· Low Cost(establishment cost)
· Easily accessible
· Increase customer traffic
The business with higher income is a major source of happiness and satisfaction for employees and owner both. And we know it very well that now trend is shifting from customer centric towards employee centric organizations. When restaurant staff is satisfied they can produce satisfied and happy customers which makes your business profitable.
Keep calm and make your restaurant business profitable! :)
How Will A Website Boost The Orders and Direct Reservations Of Your Restaurant?
- When a restaurant has a beautiful outlook and interior but lack in capturing customers? It means something is missing in your restaurant!
- How this deficiency could be managed?
- How you attract more customers towards your restaurant?
More the customers more will be the business!!!!
The restaurant business highly depends upon how its website is designed? A well designed and well organized website will ultimately help your restaurant to have more online orders and bookings. It means a website can boost business of a restaurant!
The trend of online booking in restaurants is increasing day by day. Restaurants use different modes for online booking mainly through websites as it is low cost and need no extra charges like commissions.
Moreover a website provides customers with detailed information which they are hesitant to take from hotel staff like prices and rates. The customers want to get all the information and details before placing orders. Sometimes they use to compare rates and packages between two or more restaurants.So if you do not have a website, you may lose the chance to get more customers. Just go for designing your website. The website may provide all the contact details and address to clients through which they can easily communicate with the restaurant.
A hotel website should be simple and easy so that customers can get relevant information and understand it. As customers try to get all details before placing orders and bookings.
An attractive and interesting website will attract more customers. If you want to make the website attractive, try to use soft colours, promotional content, funny characters (MacDonald’s). The eye-catching website will attract more customers and boost the orders and bookings. A website has to be full of images, stickers, pictures and posters. Upload the best and relevant images on each page to increase guest interaction on pages.
A website may help you to promote your restaurant through discounts, bundle pricing, current offers, sampling etc. It means it will also help in promotional activities for restaurant. The website will help to highlight the promotional offers which are used to impress more customers. The website may highlight the buttons and clicks for birthday offers, holiday offers, buy one get one free deals, exclusive events etc.
The restaurants may develop online questionnaires to get feedback from clients which will help it to improve business. This will increase customer involvement in restaurant. The interactive and involved customers are major assets of a restaurant. The restaurants may keep their data base to inform them about the offers. This will also useful in promotional events and wishing birthdays to your loyal customers.
A unique website will contribute in following:
- Increasing Orders
- Promotion of Events
- Sponsor Events
- Display Menu and prices
- Display Special offers
- Display Upcoming Events
- Display Restaurant Contact Details
- Display Restaurant Location
- Increase Customer Interaction
- Get Feedback
- Increase Restaurant Visibility On Search Engines
- Publishing Menus and Contents
- Placing Orders
- Getting Restaurant Bookings and Reservations
- Manage Restaurant Bookings etc.
When a restaurant website contributes in approximately every activity related to hotel business, then you have to make a good and attractive website. It will help to boost and increase restaurant business.
The best way to turn around a restaurant
Turning around resturant is necessary part of successful restaurant business for those people who like to improve their restaurant business and always striving for perfection. Valueless services cause losses in business. Importance should be given to those vital areas which are dealt with customers. Those people who want to turn around restaurant business may check bistroservices.com, as this website gives excellent services in the areas of restaurant menu designing, menu printing, restaurant consulting, restaurant marketing, restaurant online marketing, and restaurant web designing services etc. The main areas which should be taken into consideration in order to make your business successful are as follows
Decide your customers
First thing to turn around a restaurant is to decide about the people who visit restaurant. If they are students, aged people, or working class so menu must be changed accordingly. This is the essential part in turning around a restaurant. People mostly like to walk into that restaurant where they will find their favorite restaurant design, favorite menu design, and food items, favorite restaurant music, and where they feel satisfaction
Restaurant Ambiance and design
The most important area which gives the customer first impression about the restaurant is restaurant design. Here, most of the customers who love simplicity they usually prefer a restaurant which gives them mental peace. It is considered that music gives mental peace for that reason some restaurant place Orchestra or other musical instruments for music lovers.
Restaurant table design
Another most important area is the table design. Most restaurants losses their business because of the same table design for years. Table design must be turning around occasionally. Napkins, plates, spoons, and forks must be clean and placed pleasantly.
Restaurant Menu design
One cannot ignore the importance of menu in restaurant turn around. Good menu gives best impression of your restaurant. Customers don’t like complex menus. Customers usually like simple menus because they don’t want to waste their time for reading and understanding the complex menu. Menu design must be attention capturing. Most of the companies are providing help for this reason in menu designing just like bistroservices.com
Speciality in food in restaurant
Food must be delicious in order to achieve customer’s heart but mostly customer like to try new dishes if they find any special dish and delicious dish on any restaurant, in this way restaurant earn new customers. Restaurants can use different ways to capture customer’s attention by providing special dishes on Christmas, Easter, Eid or on Diwali etc on cheap rates. Restaurants can also provide special dishes for children, as this is another way to seek customer attention.
Restaurant working hours
It is important to think about the opening hours for the restaurant to earn the customers who like to go out for dinner, lunch, or for breakfasts on weekends or on weekdays, it also gives the best way to turn around restaurant. Likewise those restaurants which usually open at 5 pm lose their customers who are out for lunch.
How to turn around a restaurant
There are many ways to turn around a restaurant. It’s easy to turn around a restaurant if you know all the important things where you need modification in your restaurant. Those things can be your restaurant design, your restaurant menu design, restaurant website design, and outlook of your restaurant etc. First you have to be vigilant and you should know about your customer’s choice. If most of your customers are from the same age group, that means their choices could be the same. Changing can be done in the areas of food quality, environment of the restaurant, services of the restaurant, and location of the restaurant, marketing of the restaurant. Many successful restaurant seek help from some companies for developing the website of their restaurant. There are some restaurant website designing companies like bistroservices.com which make the interactive website for the restaurant so customers can order the food online. People like to order the food online to save their time and money. Pricing is another important issue for successful restaurant business.
Most important area which assess the quality of your restaurant is your restaurant service. Customers usually like those restaurant where they get quick service, where they see something unusual, where they feel different. How you can make them feel different? It’s simple, you need to make a strategy for your customers, like sometimes you can give them some free food item along with their menu or to get their drink refilled by the waiter. It gives a good impression to customers if you give them more courtesy and they feel special at your restaurant. Ask them to visit your restaurant again and give them your business card to show how important they are to you.In this way they will feel special and they will think to visit your restaurant again.
It is another way to turn around your restaurant properly. Many experienced people provide consulting services on some platform. Like bistroservices.com are providing best restaurant consulting services. Consulting is better way to turn around your business. People like to have advise from others in certain matters. Two minds are better than one. Make a call or check website of any consultancy company and tell them correctly about your restaurant and also tell them what changes you want in your restaurant. Bisteroservices.com also provides restaurant consultancy services.
Food matters alot ! If you have delicious food in your restaurant, no one can stop your restaurant to grow more. Satisfy your customer by fulfilling their demands on time and in food. Sometimes, customer don’t get what they saw in the menu. Be careful because your customers are your marketing tools. You can give your customer to try little quantity of your new dishes for free, it makes good impression and customer may feel that you value their likes and dislikes or perhaps they would like to try your new dish. Your food must compel them to visit your restaurant again.
Clean, friendly and stylish place capture the attention of people. customer likes to visit those places where they feel relaxed and comfy. In order to get more customers, you must check the cleanliness of your restaurant like table tops, chair tops, plates, dishes, spoons, forks etc. People like to stay at clean place. Courtesy is another way to win customers heart. People will never forget how you make them feel. So when the customer arrives, one may say greetings to them it also gives long lasting impression on them.
Good location is another important thing that should be in your consideration and you should choose good location for your restaurant. For example, if you choose a location where offices, parks, or schools are near, it will be a plus point for your restaurant. Location increase the chances of successful restaurant business. You can design your menu according to your customers, like if your restaurant is near to school so your menu must contain kid's meal, drinks, burgers etc.
Marketing or Promotion of the restaurant
One of the most important thing to turn around the restaurant is your marketing or promotion strategy for your restaurant. If you have strong promotion strategy for your restaurant, you will get more customers. Many restaurant like to get restaurant online marketing services because these services are cheap and people nowadays spend more time on social media sites. People easily view their favourite food and your special dishes which your restaurant is offering to them and they would like to try those food. Some restaurant hire some restaurant website design services providers and developers make the website of restaurant and customer can easily order their favourite menu online.
How to keep restaurant inviting
The main aim of every restaurant is to serve people and to attract their customers ,but people decide, for which restaurant they want to be customer of. Every top business has something unique in them which makes them "Successful" at the first place making them competitive from its rival companies. Attracting ,maintaining and retaining customers in today's service sector seems to be a very challenging task but it's actually not that difficult . First of all you need to know who your potential customers are, by making marketing strategies .
Advertise your restaurant as much as possible through social networking sites, TV, radio, billboards , newsletters, phone, dropping lunch menus to houses or business location. Moreover get free media attention because nothing excites up new customers like a media attention, send a press release to local news outlets. You should do all these things to promote your restaurant because when people are looking somewhere to eat, your marketing needs to be strong enough that they have heard about your hotel and want to try it out.
If people are visiting your restaurant ,make them comfortable through your quality food and proving them a clean atmosphere and just in time service, offer live music. Because if your food is tasty and healthy at the same time you have already gained advantage over them by making your customers in a restaurant, the first thing people want is the food which is not only tasty but healthy and you are serving them quality material. Because they are spending their money in your hotel to serve them if you serve them well they will find your hotel as worth spending on.
Provide "free membership cards" in a limited time offer because people are going to visit your restaurant more if they had membership with your restaurant so that they can get free meals from your restaurant.
Advertise more and more online e.g. First of all collect email address of your customers then Mail them offers for discount, coupons or free trials. Make a website which should appear in search results when people are looking for something that they need or want. Post on social media networks like putting a picture of delicious food on Instagram that they should try. Advertise on website, pay-per-click ads, mobile apps that people often visit .
When you have gained your customers through membership or through other resources, retain them by making good impression on them by taking reviews or feedback from them about what they like or dislike about your hotel and pay good attention to their complaints. Take their numbers and update them about your new offers and often giving them discounts for being their loyal customers.
Because your loyal customers can be a good source of customer "referral" for their friends as they are going to give a positive feedback to others about how good and well your hotel treats its customers and why they should try only your hotel.
Providing free home delivery can also be an excellent source for attracting new customers .If someone is too lazy to go out of the house or sudden guests arrives at home then you can gain your new customers because they will definitely look for a home delivery source which can provide them quick service for delivering their food. Your restaurant can be the one whom they will call, just give them a good reason for trusting you with that.
This is 21st century world, a world of innovation ,to survive you must keep innovating your business specially in a service sector because people get bored easily with eating same food and taste as a result they will switch your hotel & if you want them to be loyal you must change or add something new to your quality food by changing it after three or four months.Introduce or expand your menu by introducing new international foods or introducing Asian foods that they must check or enjoy , expanding drinks and juices. Arranging themes for occasions like birthday parties, marriage ceremonies, charity functions or cultural ,religious ,sports season special themes so that they had a name of your hotel in their mind that what new is going to happen in this special restaurant this time and they should visit it.
A sophisticated, nice and clean decor and design of your hotel can play an important role for attracting customers especially business customers as they can arrange their company meetings in your restaurant which could be very great for not only creating the good image of the restaurant,but can help in generating a big revenue for the restaurant because a lot of chances can be created that a specific partnership can be formed between the two, so a specific sections and area for business meetings should be arranged.
One of the best way to attract customers would be to open your restaurant 24/7 .So that whoever ,whenever is starving knows that your restaurant is there to help and is not going to compromise on its customers appetite!
Train your employees properly regarding how to serve and behave with customers because customers are often disappointed most through bad manners or late serving meals.Not only this, employee empowerment also plays a big role in the success of any restaurant like appreciating or giving bonus to ,say, any hotel staff for his excellent work and making him employee of the week would not only help in motivating him but other staff members would also work hard and give their best to earn reward and it would ultimately help your restaurant to prosper.
Tell your customers about your chef and his qualification and achievements that you have hired such a good resource for your restaurant and they should try his/her meal .It can be also a good source of inviting customers.
Affordable prizes for everyone would be a great idea to invite customers like the rich, the poor ,student, the educated ,uneducated .Your restaurant should be open for everyone so that everyone can afford it and you can also get to know who your target customers are and where your business can bloom .It can also help you in searching your target market and it should attract every age, gender people.
Make alliance with complementary businesses as this relationship will help not only in gaining new friendship, but their customers will also become your customers.
These were just a few ways to keep your restaurant inviting and If you are looking for a company who do all of these things for their customers, then you should visit bistroservice.com,It provides all services that are related to the restaurants, in one way or the other. Either directly or indirectly. It values its customers more than anything.