Significance of WEB Presence for Restaurants
From the farms to the dining, there are lots of activities that restaurant people have to do to entertain the customers. Raw vegetables and meat have to be cooked and presented on the table with lot of dressings and garnishing. The restaurants are very busy in making their customers happy and healthy. But what about the restaurant health and success?
Now the technology controls the success of every business to a higher extent same in case of HOTEL INDUSTRY. With the development of technology now every function can be monitored through an invisible eye, that is INTERNET. Internet is helping customers by providing:
- Options and choices
- Comparison of prices
- List of hotels at a specific location
- Travel arrangements etc.
Internet provide information from one corner of the world to the other and customers are using this medium to select and choose the best option. The opportunities for hotel business has enhanced to a great extent with the arrival of the Internet.
If your customers are using internet to find the best place to dine, then why don’t you?
It is equally important for restaurants to utilize all the benefits of internet. The restaurants can use internet to capture more and more customers. Every hotel want to have lots of customers, wouldn’t you? Hence with the wise use of internet, restaurants can make relationships with their suppliers as well as customers. From the beginning of internet the web search is used widely to find solution to almost EVERY problem.
The best medium to share information on internet between restaurants and customers is WEBSITE. If you want more people know your restaurant the first step is to make a website. It is the best communication tool to be used. Just grab that opportunity and create your own website.
A glance of your website can tell customer what you have?
Just make an attractive glimpse of your restaurant on your website
Obviously if a customer is attracted towards your website through the food images, delicious and mouth watering meals, restaurant atmosphere, luxurious environment and clean insight, he will be curious to visit your place. Try to attract people through a vibrant and beautiful website and hence you can get lot of orders, customers and event bookings.
At present many restaurant managers discover it quite simple to utilize the primary hotel marketing strategies that will develop the restaurant’s online buzz plus offline repute through efficiently developed website. A well managed websites may become the finest medium for creating:
- Customer relationship
- Restaurant brand
- Brand awareness
- Encouraging repeat visits
- Retain customers
- 24/7 Accessibility
- Promotions and discounts etc
Therefore in the era of internet, a restaurant must design its website. It will not only help your restaurant in marketing and branding, but might be a good source to generate higher income and revenue. Who doesn’t want to have a profitable business??? Bistro services can be very helpful in carrying out all these tasks for all its valuable customers! :)
How to boost customer satisfaction in your restaurant
A business whether small or large, needs to be customer focused in order to survive.Especially if you are running a service sector, you have to make your customer satisfied in order to boost your revenue as well as for making business successful. Many people run business but fail to boost revenue because they are not selling what their customers want and if you are running a restaurant, you have to take a great care of little detailings because you don't know about every customer’s mind, that what could turn them off, because a satisfied customer is one who will come back again in your restaurant with more customers and the unsatisfied customer is one who may even snatch your potential customers. Well here are few tips regarding how you can boost your customer satisfaction.
If you want to know how happy your customers are with you, ask them directly. Develop an in depth survey which covers all the aspects about what they like and do not like about your restaurant, like from food quality to service quality . You can post that survey online or you can give it to diners when they are having dessert. And at the end of the survey, post an open ended question which asks them to give review asking "how we can improve our services"?This question gives advantage to both the customer and the owner as customer feels valued and he genuinely gives review and write his true feelings that what he didn't like or what he liked.Lets for say he can criticize about the food quality like too much salt in the meal should be reduced, and the owner can benefit from it if almost every customer writes the same thing, because customer feedbacks are the most important thing.
While food quality is important, you should remember your customer needs as the priority and at the forefront of every dining experience. Speak appropriately with them, you should greet your customers the minute they walk in the door ,using respectful titles lets for say, Good morning ma'am/sir, it will work well, don't interrupt when they are talking and when you are taking orders, be versed with the menu and repeat their orders to make sure you heard it right.
Etiquettes matter a lot, how do you serve and to whom do you serve first. Do you refill glasses .these all things, little detailings, matters a lot to them .Don't make them wait too long for the orders, because they don't care that you have a best qualified chef who makes best stakes, because you have already made them hungry and they are irritated from your behavior. And it can be counted as a negative turning point .So in order to avoid these things, you have to take care before it happen ,when they are ordering any menu let them know about meals which takes long in cooking and try to avoid disappointing them at any cost.
Use of proximity technology also plays an important part in customer satisfaction now a days in restaurant, when customers are waiting for the meal on their table, send them a quiz movie so that they can have their fun as well and provide a free wifi as well, and the person who win the quiz, can be rewarded by the restaurant with different offers and discount, this can make them extremely happy and they will return back to you as well next time.
You have to be patient with the customers even if you are right and they are wrong because excellent customer service plays an important part in winning their hearts specially when they come with complaints and problems ,because how hard you try something also goes wrong. So it is very important that you must deal with problems immediately, listen attentively to them without interrupting, acknowledge the mistake if you don't agree ,apologize and solve the problem.
It is often noted that restaurant which are kid friendly are often welcomed more by the customers, because if your child loves anything they start crying and if your restaurant environment is providing coloring sheets as a gift and some sort of toy then congrats !! because soon you are going to see you customer’s ranking going from 50 to 70 percent!
Check on your staff secretly by sending secret shopper on your day off to learn how employees are working ,you may be surprised to learn that service was not quite good or quick or friendly when you are not around. And monitor the attitude of your staff and motivate them because employee satisfaction also play an important part with customer satisfaction.You have to train and motivate them as well as provide bonus to them for their good work.
Surprise your customers with a bonus, premium, discount, coupon and the limited buy one get one free deals. Customers are observed to be more satisfied when they suddenly hear about bonus or gifts, so occasionally reward your loyal customers with bonus and gifts to keep them coming and remain more satisfied with you.
Your restaurant should have an air conditioner, cooler, heater and the clean environment must have halls for family and couples so that every customer remains satisfied with the interior of your restaurant,because a great ambiance, decor design plays an important part in customer satisfaction. Your restaurant must be a place where people love to visit and can sit comfortably.Today's young generation who puts a lot of pictures on social media, loves to take pictures in restaurant and upload it. So when they found your restaurant as a great place, they will be more satisfied from you and will love to visit your restaurant almost every day for getting fun and eating,so make sure to have an excellent seating environment and sceneries .
Never compromise on food and service quality because this is what keeps your customers satisfied. Bistro service is doing its best to make its customers satisfied and happy and doing everything possible it can do to make its customer satisfied because a great restaurant knows what customers mean to them, that is why they value customers more than anything.
How to get a restaurant supply
Opening a restaurant can be considered overwhelming and a big challenge for any businessman at the same time. Many things have to be considered before opening a restaurant. You have to make a full business plan in which you have to write down all the necessary aspects in this venture like cost, expense, budget, estimated revenue, size of the business, nutrition, taxes, loss prevention, marketing, funding and from where you will be getting the necessary equipments, machineries, gas, electricity and much more similar factors.
At that time, what you basically need is where to look, Because opening a restaurant is much more than just serving a meal and for that, the most important aspect that plays an important part in the success of a restaurant are its supplies because they are crucial in making the image of the restaurant, if chosen wisely. If you are satisfied with your budget, then you can purchase supplies and equipment that your restaurant needs.
Restaurant supplies includes a variety of restaurant supply products that are used in commercial kitchens, that will help you in cooking a meal and serving it to the customers, these are kitchen utensils, commercial cookware and bakeware, ovens, bulk food storage products, restaurant seating, office supplies, commercial walk-ins, pots and pan tableware ,ice machines, freezers, beverage essentials, sink ,dish machines, cleaning supplies and equipment, beverage essential etc.
First you should be clear about what kind of restaurant you are going to open, so that when making buying decision you have a clear picture that what restaurant supplies you will need to purchase and for that , there are many ways you can get help in this matter like spending time with any restaurant owner or doing research, but the best help would be your restaurant menu as restaurant menu plays an important part in choosing your restaurant supplies because they gives a perfect idea of what kind of restaurant supplies you need and will save you from purchasing wrong products. So you should prepare your restaurant menu first, it will also cost you less and will save time.
Now you can move to the next step ,that is buying the required restaurant supplies but the main thing where your focus should be that where to look, because you have to purchase the quality supplies and for that you have to choose the reputed and trusted supplier who sales not only quality material but also gives warranty over it and offers proper customer services in a helpful way.
You can save your time by searching the reputed food equipment supplier online where they are having a website and provide all information about their products. Depending on your budget, you can purchase your supplies online more carefully and can easily find out whom to trust and purchase your required equipment. And all you have to do is to order the required equipments with the help of credit card and equipments will be delivered to your place, saving a lot of time.
Research properly about equipments and how they work, their specialties and their functioning, try to find out the equipments that perform multiple functions,at the same time it will help you in maximizing your kitchen versatility and will ultimately help you in purchasing within budget and minimum cost.
Don't purchase any used or second hand equipments it may cost you less when you purchase but may cost you more in the long run and you may have to repair its components when they start to wear out, further you may also have to spent on the wear and tear cost more than the new equipment.
But before making any purchase, make sure that your equipment is approved by local health departments as they have a rule that only commercial grade equipments should be used in commercial equipments and so that you can avoid any future problems. Moreover, commercial equipments are easier to clean and are more durable. Apart from equipments, pay special attention to the utility specs like water, gas and electricity and how much you need it and check its availability at the restaurant .
If possible you should look for a reputed wholesaler online, so that you can purchase the equipment at a low rate and also gives you the advantage of exchange policy and in case you find a damaged equipment, you can demand for a replacement. In comparison to the retailer, purchasing restaurant equipment from the wholesaler enables you to find great savings because they have large stocks and also give discounts to the customers who make purchase in the massive quantity.If you are purchasing something through shipping,fully inspect before you sign for the delivery as there are many chances for the damages and when you are signing for the delivery, it means you are accepting for the damages during the shipment procedure so be sure to order any equipment which you think will get damaged during the shipment. And make partnership with him so that you can benefit from him in the long run.
Warranty plays an important part in purchasing decision, specially in equipments and machineries ,so when you are purchasing supplies, check its warranty and sign on the warranty card so that you can take maximum benefits from the warranty card. So you may know what is covered and what is already used and in case you got stuck between two different companies equipment that which one to purchase ,you can check into warranty and can make the correct decision.
Restaurant tables and chairs as well as tablecloths are also the part of the restaurant supplies and comes with big expense.You must purchase them with your budget because they can add deign to you restaurant seating area, making you restaurant look more beautiful. And to make your restaurant look more beautiful, if possible, decorate it with lights,clocks,different hangings etc.In restaurants, air conditioners ,curtains, carpets these all comes with a big expense but if the business do well you, can afford to buy them afterwards.
When you are planning to buy a durable food, make sure that you have a store near you from where you can purchase it timely, so you can create a just in time culture making your customers happy,providing them the fresh and best food.
One thing to keep in mind is that you have to train and educate your workers and employees regarding how to use machineries and clean them on regular basis ,maintain service equipment to keep everything running smoothly because misuse of equipments is the main cause of equipment malfunction and even warranties will not cover repairs. Also educate your employees to regularly wash tablecloths as well and clean the heavy equipment machineries on a weekly basis so the chances of loss may be lesser.
How to make quality food in restaurants
Have you ever wondered why some restaurant foods are so different and tasty from home food that people prefer to eat from restaurant rather than house? Why your home rice taste so change from the restaurant's ? Well there is a reason behind it and that reason is the one which makes your restaurant's food taste so good. Restaurant’s chef plays an important part in making your restaurant to become successful because chefs have the power to play with food as they have many resources, time to experiment on food so they can do magical things with food and make them taste so good with their incredible recipes that you will crave for them. But what make the restaurant food so tasty depends on many things lets for say the quality ingredients in food of restaurant have a major impact as these ingredients are based on their freshness and their nature and without the use of best and quality ingredients the chef's creation will be of not that much worth which it should be, not only this you can get competitive edge over adding quality to your food.
When you are deciding about the food menu in your restaurant don't hire too many cooks in your restaurants because different cooks have different ideas and they will have conflicting interests.There must be an agreement between all the cooks about their recipe and ingredients so the right people should be selected as a chef."Quality is price". so you should never compromise on quality because quality is everything
Use fresh ingredients
If customers are paying you, it is your duty not to let them down and do not make them regret. You should provide them fresh ingredient because fresh ingredient plays an important part in the taste of food. If a chef is cooking old or frozen chicken or fish, those protein are going to lose out on their flavor.Vegetables and fruits should be used within a short period of time when bought.
In restaurants, you have to purchase a lot of food supplies everyday so chefs store food to use it when needed which is very unhealthy because food can be enhanced in many ways which are not necessarily healthy. A chef may try to hide this thing by adding a lot of spices, salt and pepper limiting the chef's ability to naturally made tasty meal.
Not only this you should use fresh herbs and spices because they are going to add a lot of taste in your food and there is a lot difference between fresh and dried herbs.
Health is another important factor that plays an important part for making or breaking the image of your restaurant. When you are using old, frozen, poor or cheaper ingredients it will contain additive in them which is not good to consume which will spoil your restaurant's image and the restaurant will lose its image to compete in the market. So it is better to use quality ingredients which makes dish healthier overall.
Changing your menu two to three times in a month would be challenging but it will add more quality to a food because nowadays people want innovation.Changing your food recipe from time to time would not only make a good impression on customers, but also add competitive edge over other customers. You may feel it is costly and a real challenge but its long term benefits are more.
High heat or temperature
One thing which is mostly underestimated in our home meal is the hot stove and equipment. People are uncomfortable cooking at high temperatures It is generally said that hotter equipment spoil the food which is not considered true in the restaurants.
The great chef has said that "the honest truth(to why restaurants food often tastes better)is passion and love-plus, hotter equipment doesn't hurt. The hotter the equipment, the better, and it is the key to cooking and getting things done fast, like a quick sear or a fast sauté to lock in the flavors"
Because a steak won't steer on medium heat and vegetable will turn to mush if you don't cook them fast enough.It is not good for every dish but high heat cooks things faster and develops a nice crust and deep browning and puts the finishing touch on dishes prepared on the cooktop.
Measure ingredients properly
Do you often forgot to add the chili or garlic to add in the dish. Oh well that's unprofessional and it is the main thing which is taught to the professional chefs to prepare everything in advance to reduce the moment of panic from your head.It is one of the main thing which shouldn't be forgot for following the recipe by measuring and chopping before cooking so that all the necessary ingredients are present and you don't have to waste your time.
Salt, shallots and butter
Salt alone can change the taste of your food by making it spicy and adding its own flavor in food. It is said that "salt makes food taste more like itself". In the restaurant, the chef's should not be afraid of adding the salt but in a balanced way. Because most of the time customers also start to complain about heavy salt but you should maintain balance over salt and health safety.
Shallots which should be put in almost every dish because what they do is almost a wonder in every dish, dice them up and add them early in the cooking process, they will add a great depth of flavor.
Butter has a lot of flavor in itself than olive oil, as they say; "fat is flavor" and in the restaurant,the easiest way to add flavor is by adding butter as butter adds silky, creamy texture to sauces and makes everything richer.
Whether it is a class presentation or a food presentation, it is important that everything should be done perfectly and in a structured form.In restaurant, it is important for a chef to present the food in a good manner because the way your food looks, is the first factor in making you want to eat it. Because we eat with our eyes before our mouths and a good restaurant should spend a whole lot time figuring out how a finished dish should look like.
Why providing Wi-Fi is profitable for the restaurant
In this 21st century world, where technology has taken place in every aspect of life and is improving day by day, creating a competition amongst everyone including the business where technology is not needed, like in the restaurants. Yes in the restaurants. It is not a secret anymore that there is some stiff competition in the restaurant world with quality food and quick services to decor and dining establishment, all done for customer attention and business profitability which every restaurant is providing this now, but the creative people know that if they want to gain more customers, then they must have to be innovative and introduce something new which could not only gain customers, but also help them to stand out in the market .so with the aim like this, a recent change that has been steadily gaining momentum in this industry is the availability of guest Wi-Fi in the restaurants.Here is the list below that enlist the benefits of providing Wi-Fi in the restaurants.
Wi-Fi as a smart tool
When customers are ordering food and are waiting for the meal then it will be a great time to provide them Wi-Fi services .The benefit will be that they wouldn't have to wait for the food and get bored in that time and in this meantime, you can prepare your quality food and they will be busy using their mobiles through free Wi-Fi. You must have to think strategically and use tactic that will result in maximum business value and happier customers, you can do this by providing high speed internet access with higher performance connections.
It drives customers
When there are too many big restaurant and competition in the market, you need to make your establishment stands out as much as possible, try providing Wi-Fi, customers usually prefer to go to the restaurant which provides free Wi-Fi or Wi-Fi hotspot shield because customers use the wireless network to make phone calls so as to avoid using cell phone minutes.Therefore you should provide them means to be able to do these things.
Wi-Fi as a marketing tool
Wi-Fi can also be used as an marketing package in many ways like when posting pictures of food on the facebook, Instagram and twitter ,advertise along with it that you are the only restaurant in your area that provides free Wi-Fi. Or you can advertise through hanging the signs of Wi-Fi in the doors or windows of your restaurant because mostly people choose their eating decision based on Wi-Fi services.
Security for customers
Make sure that your Wi-Fi is protected and encrypted for the security purpose and give it to the customers in your restaurants when they ask, to ensure that no one sitting outside your restaurant is using your Wi-Fi without being a customer, and don't charge your customers for your Wi-Fi.You can also provides different apps which only opens in your restaurant and can serve targeted adverts and promotions.
Collecting valuable customer data
The customers who connect to your free Wi-Fi will more likely spend more time in your restaurant to finish their work and will buy more dessert and food in this meantime. You can also take advantage through this by discounting them ten percent off for filling their customer surveys or questionnaire and will take advantage of getting feedback on your service too.The data can then be transformed into strategies that influence purchase interests and keep customers coming back.
Brand your restaurant
Wi-Fi also offers branding opportunities to many business and restaurants. The restaurants can set their name as the network's service set identifier (SSID),which is the public name of the wireless network, captive portal pages are implemented that requires guests to sign on and agree the terms and conditions of services. Through which restaurant will be able to promote their products through promotions, advertising and other special offers. Many restaurants have already implemented Wi-Fi in their business for gaining their profits.
Good hotspot providers will provide experienced 24/7 technical support to the restaurants. When you are running a restaurant, you do not have time to constantly monitor your Wi-Fi hotspot. The hotspot managers will do this for you.
Wi-Fi is not only a smart, strategic addition to restaurant but it is expected to be there by customers. So restaurant owners, who already don't have this facility in their restaurant,should seriously think about it.
The best way to turn around a failing restaurant
Everything needs change in order to keep it alive or to keep its worth. Same is true for restaurant, if you want your restaurant to be as profitable as in the beginning or to earn more profit so you need to turn it around. To turn around the restaurant which is not running well, you need to use some efforts to renew your restaurant. Now the question is which areas need improvement. so you have to check your weak areas. Weak areas can be services, food, cleanliness, designs, menu etc. It is much better to know the fault areas of your restaurant during the restaurant’s normal earning days.You can also turn around your failing restaurant by always paying attention to bottom line servings., by streamline the employee management, by keeping track of your store room, and by updating your point of sale system.
Low start up capital
If your restaurant is not earning well in the beginning, then you must look into your fault areas and try to improve the faults. According to some study if there are some faults in service of the restaurant, in chef which cook for the restaurant, in variety in food in your restaurant, in cleanliness of your restaurant, in interior or exterior designs of your restaurant, and in menu items and in menu designs of your restaurant so it can fail your restaurant. You have to make some serious decisions for your restaurant’s survival and those decisions are for the betterment of your restaurant.
Wrong Location of the restaurant
When you talk about restaurant, you talk about nice place where you feel relief from worries. So location is also very important for the restaurant. If your restaurant’s location is wrong where is hardly familiar to people, so it will go against the restaurant business and you have to change the location of your restaurant.
Poor knowledge about competitors
You must Know who are your competitors. It will make a difference when you know what marketing strategy and services and offers your competitors are offering to their patrons. If you will compare your services, food, marketing of your restaurant with other restaurants, you will know what is the real worth of your restaurant and you can make changes according to that.
Poor promotion of the restaurant
When the restaurant promotion is poor, it’s hard for you to get customers easily. Many restaurant owners are hiring many companies which help them in promoting their restaurant business. Bistro services also offers online marketing services to their restaurant owner clients. It also offers restaurant menu designing services, restaurant consulting services, restaurant web designing services and many more.
Bad partnership relation
The restaurant business which is based on partnership basis is at risk. Most of the times partners are in distrust or in bargaining mood which effect the restaurant business. Bad partnership leads to disaster and if you think it will affect your restaurant business, you should separate your business from your partner.
Poor inventory and staff management
Inventory of the restaurant is of main importance and it should be in proper order and full in case of need. Staff management for the restaurant can tell your customer that how you care about the customers. Staff management is of main priority and training of the staff is needed to show the standard of your restaurant. Mainly those restaurant gains more profit which have trained staff.
How to turn around a restaurant to raise its profit
There are so many restaurant owners who work hard to get more & more profit for their restaurants.Some of them achieve profits, but some can’t find themselves to make to that level where they can earn more profits. To figure out what strategies a restaurant owner should follow to develop their restaurant in contemporary style that attract customers. First question which comes in our mind is that what our customer likes or wants? Only those restaurant survive in this era who meets the needs and likes of customers. It is an essential part of restaurant business to know exactly about your customers. Some restaurants are specially designed for teenagers, some are designed for aged people, some are designed for kids and some are for everyone. In order to reshape your restaurant, you must focus on the your customers. You can research on your customers by checking out the previous records, by knowing the number of customers which your restaurant serve everyday, the food which you serve the customers, the service which your customers came across everyday, the charges which you impose on your customers are important aspects of restaurant business.
Tables must be arranged in order to improve the service of the restaurant. If customer can't find any empty table when he enters into the restaurant, it means restaurant will lose its profit. To increase the profit of the restaurant you must improve the service of the restaurant like you can not make customers to wait for their order.The staff uniform must be neat and clean. They must have to take care about their services from table cleaning to refilling the drinks and so on. People mostly gets impressed when they see how your staff cares about them.
Little things can bring change into your restaurant like greeting customers when they enter into your restaurant can make the change.You must have the inside view of your customers by having their reviews about your restaurant service. you can put drop box in your restaurant for the customer’s reviews about your restaurant food, staff, cleanliness, services etc.
Always care what your customer says about your restaurant. If you are not satisfied by the service of your staff you can ask them to have training classes. You can give your restaurant staff training classes by highly trained people.It will boost the service standard of your restaurant.Chef must be trained so that he can cook multiple dishes easily. Your restaurant must have some fragrance in it, bright lights, and open and wide windows so your restaurant can get proper air. Airy, clean, bright places always get attention of the customers.
Marketing of the restaurant is another important aspect of the restaurant profit. Many restaurants are hiring different companies for restaurant online marketing services. By having online marketing services, you can increase the number of your customers. Nowadays, people like to do online shopping and people also like to order their food online to save their time and money. In this way you can get more profit in your restaurant. For online marketing services, you must have your restaurant’s interactive website where your customers can interact with you to place the order and to write reviews about your restaurant services and food quality.
So many companies are helping the restaurant owners to build their websites, bistroservices.com is one of those companies which offer extraordinay services for the restauarnt such as restaurant online marketing services, restaurant website designing services, restaurant menu designing services, restaurant menu printing services, restaurant consulting services, restaurant web design portfolio services, restaurant web development services and so on.
When it comes to food, menu has its own importance in restaurant. Menu design and menu printing are quite important. The display of the menu must look exciting which can impress customers. Menu can also help your restaurant to get more profit. You can make changes in the menu to get more profit. You can make changes in the area of dishes which your restaurant offers.
Design of the restaurant or the design of the restaurant website means too much to your customers. People are impressed if they see something exciting or unique. First and the most important thing is to capture the attention of the customer towards your restaurant and it is by your restaurant exterior and interior design or by the design of your website. For restaurant designing, you can get help by exterior and interior designers and for website designing you can get by renowned companies just like bistroservices.com for the designing of your restaurant website. Consulting is another way to increase the profit of your restaurant. You can consult about your restaurant design, services, food, charges on food, cleanliness, offers and staff matters. Bistroservices.com also offer restaurant consulting services to restaurant owners. To get more profit you must pay attention to the areas of designing of your restaurant, food of your restaurant, charges, services, new offers to earn more profit.
Build A Brand For Your Restaurant
In modern era due to globalization, the boundaries are shrinking due to which there is intense competition in hospitality industry. There is a very tough competition in restaurants due to increasing trends in tourism. There are many challenges for every restaurant to get success and fame in recent years. The hotels are struggling to seek a high position in the hospitality industry.
Restaurant is a very well known business today. The people come to restaurant not only for good food but they also want some good experiences. They want to have classy experiences through which they can align their interests and passions. It is very important for every restaurant owner to think outside box. A good interior, elegant furniture and yummy food is worthless without a brand name. People choose the famous place to go for lunch in the town.
What is a brand?
“Brand is the unique name, identity, logo or a sign of a product or a company.”
To make your restaurant distinguished from other restaurants, you have to develop a brand for your restaurant. It is very complex process because there are many valuable aspects which are associated with a hotel brand, such as restaurant image, price, food and service quality, and restaurant success and recognition and customer loyalty. Every restaurant need good reputation which can be brought through an excellent brand name.
Jeff Bezos have said:
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
There are following things which you have to keep in mind while building your brand:
- Mission and vision of the business
- Goals of the business
- Policies of the restaurant
- Target customer
- Pricing strategy
- Position of your restaurant in the market
- Theme of the restaurant
A brand places a restaurant separate from its rivals and builds a corporate personality. It provides visual and emotional cues to customers when it does well. A well-built hotel brand expands across all divisions of the business, from the interior to the marketing designs. By creating a brand and using it to his benefit may give a restaurant a competitive edge.
There are some suggestions which will help you while creating a restaurant brand:
- A brand is a communication tool so try to make a simple one.
- A simple and easy name can be easy to remember.
- A brand name should reflect the good image of the restaurant with modern and fresh vibes.
- A good brand name is the one which automatically create a positive perception in customer’s mind.
- A brand name may give the overall experience of a place.
- Make a creative logo and sign.
- You may develop a slogan or tag lines for your restaurant brand.
- Try to use the colours that matches with the theme of the restaurant.
Now brand flag is becoming an essential element for setting up a hotel business. So you have to monitor how branding affects profits and performance of hotels and restaurants. By creating a set of guarantees to clients, a brand name makes a distinguished identity in hospitality business where functional features of the goods are not significantly distinguished. The fame of the restaurants and hotel organizations allow these businesses to perform better in distinguishing their brand and encouraging their services. Successful branding creates loyalty, customer satisfaction and perceived high quality.
In order to create a position in the hotel industry, an excellent brand name has to be designed through which customers are attracted and motivated. A perfect brand name and a well functioning hotel both can contribute to customer satisfaction. It will also help in creating and maintaining hotel recognition. From past few years, a brand image of hotel is one of the only thing that a hotel owner or its employees can control which affect customer’s decision-making.
Online Reputation Management for Restaurants
“Online reputation management is the process of controlling, monitoring, improving and making better restaurant name and good position on internet.”
In hospitality industry, reputation makes or breaks a restaurant business. Internet is the biggest medium of communication and online reputation is significant for every business. The internet trend and online business activities are increasing. Everyone search on Google and other search engines to get information and latest news of the business. So it is very important to manage online appearance and online reputation of businesses.
Warren Buffet had said:
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
In case of restaurant business, 80% customers visit restaurant website or search it on Google before going for lunch or dinner. It is very important to delete or hide negative material from these forums and place positive and useful material on the top. A customer may feel reluctant if he or she read any comment or review about restaurant on internet that is negative. Besides this the people with fake identities may spoil your reputation by posting negative comments and you can’t identify them. This is the biggest downside of internet. In this situation, positive online reviews and online feedback has very valuable outcomes for business.
The competition in restaurant business is very intense and the customer’s words are milestone in this industry. You have to create satisfied customers that will give positive feedback and comments about the place. Because their words will make good reputation of your restaurant, which has a direct influence on future sales. The sales generate profit that’s why your restaurant’s reputation has to be managed and improved.
To manage good reputation it is very important to place the positive reviews on the top, so that the audience may get a good image of restaurant. If audience or future customers read your flaws or errors in review, it has a very bad impact and they will not be willing to put money in your restaurant to have food.
How you can earn good online reputation????
There are different ways to develop a good reputation of restaurants.
Here are some of them:
- Make Google Presence.
- Set up an e-mail address.
- Use reputation management tools.
- Monitor your audience.
- List yourself in directories.
- Participate in social forums.
- Give prompt reply to customer’s mails.
- Read online reviews of your restaurant daily.
- Encourage customers to give feedback.
- Invite customers to follow you on facebook, twitter, instagram , yelp etc.
- Develop rating scale for customers.
The restaurants that are active and doing all these activities can make a very good reputation in the market place.
According to CR Risk Advisory:
“Ideal online reputation isn't something that can be earned by accident.”
As online reputation management is not as simple as it seems to be so, we will bring some more tips and tricks to you so that you can make your restaurant the best one. Stay connected to Bistro Services for this purpose!!!
How to improve the service of restaurant
If you are running a service sector like restaurant, you should probably know better than anyone else that restaurant is not just based on food, service does matter and in the place like restaurants it matters a lot because employees have to directly communicate with the customers and it's been observed that for customers, service also plays a big role for turning back to that restaurant again. So a great restaurant should be built on two major principles: great food and service as they both complement each other. But here is the thing many people start the restaurant with the purpose of selling the food but they forgot that with great food, they also have to provide a great service as well.
People are not paying you just for food, they are paying you for the service as well. It is difficult to create an atmosphere of trust. Many things are included in services like the attitude and behavior of your front line employees as well as the manager and owner, the time of delivering food, manners ,courtesy, promptness, proper table, plates and much more than that. Providing proper service can even overshadow the ordinary food.
There are many kinds of services in different kinds of restaurants which makes the restaurant successful. Like some restaurants always try to do something new for their customers. Lets for say, if their delivery order takes time, they will try to entertain their customers by coming up to their tables and sing a song or play a musical instrument of their choice, they are not only friendly but also entertaining while some restaurants provide extreme services to their customers where one waiter is dedicated to one table, customers feel so valued over this that they want to keep returning to that restaurant. This is done in the high end restaurants and well yeah the cost of the meal compensate for this extra stuff. So these were few example of high end restaurants that are considered great in their services. Where if the food is not so good people will still return to the restaurant for enjoying the great service even if the food is not good.
It's all about employees
Now coming to point how to improve the service of the restaurant, start your priority by hiring the people who have the heart for hospitality then check other things. Yeah the experience matters but not if the person is so cruel with his/her language. So when checking out the resume, find the people who have worked in the same organization as yours and they have a great heart and are compassionate who are willing to provide service with the generous and kind heart. Basic job requirement can be taught but what's inside the heart of a people that is more important .Always try to choose the soft spoken and a patient person who will be willing to handle the anger and attitude of the customer and serve them with all their heart because what's inside a person's heart can't be changed through any script.
Training does matters in all types of organization whether the service or the production sector even if the person have experience before he will be going to need it anyways. So service training guidelines or employee handbook should be provided which includes service guidelines. This is an essential part of teaching the employees about their roles, that what are expected from them and how their services will help the restaurant to achieve its goal. Because if they are unclear about their role and you don't have the time to write for them about their goals they will be left assuming about their past experience and will work according to their past job experience .But if they know about their job, they will run extra miles to achieve what they want as they will feel safe thinking that they have a back of their managers ,so it is better to teach them properly before because a good service is a compensation for a bad recipe.
It is better that you should inspire and lead your staff every day. It is not wise to write a memo about service and post it on the wall because these are not enough to motivate employees for delivering great service because great service is grown and hospitality requires daily attention and coaching so if you want to work to improve in a particular area of service, expect slow and steady change to occur even after you think that area of service has improved it will require revisiting and nurturing because if you stop once, that problem will return again so it is better to coach properly and daily so that every employee is clear about their daily goals and how they can contribute to the organization .
When your employees start to perform according to your expectations, you should reward them with some kind of incentives, don't rely on tip money for them if they have earned you more customers through their great services, it is your job to treat them important. Be creative in this matter, a simple thank you would suffice for them but you should give them gift certificate to the employees who have racked up a significant number of unsolicited compliments from guests. It will increase their morale and also will be helpful for motivating other employees.
Organizations that builds trust and respect with their employees have the rare opportunity to create extraordinary experience for guests and to build customers for life.
Provide proper supplies
If you are running a restaurant, you must be very careful about the basic supplies that the company needs like plates, food supplies, crockery, tables, glassware as these things are very sensitive to the restaurant image so it is better to use a proactive approach by making sure you have everything you need because a little investment on supplies before will save you in a long run but if you continue to fall short of these things you will suffer from decreased sales ,sloppy performance ,increased risk of health department violation and you have to make excuses to the customers and have to constantly lie to them which will lead to decrease or minimize the future potential customers which you would have got and not only this staff would also lose faith in the restaurant. But if you provide them everything they need to serve customers, it will make a lot of difference.
You can also do a practical research of a great service by visiting different restaurants and observing them from a small cafe to the large restaurants that how they provide services and why some restaurants are considered great in servicing and if you get inspired from any restaurant in servicing you can duplicate it by making notes of different restaurant and applying them to your restaurant by teaching your staff.
But if you still need help as to how to improve the service of your restaurant you should visit consultant, visit Bistroservice.com as it provides a great online service consultancy.
Challenges in menu development
To develop a menu, you have to check your equipment. There are so many challenges to develop menu. Menu development is a challenging work and many restaurants are seeking help from menu designing companies. Bistro services is a well renowned company which deals with restaurant menu designing services, restaurant menu printing services, web designing services, web development services etc. We discuss some important challenges in menu development.
Budgeting on cost of goods sold
The menu plays a vital role in restaurant business. During menu design, you have to check your inventory and purchases of the goods. The portion which the restaurant serve to customers depends on the inventory of the restaurant. Restaurant’s inventory also depends on the financial position of the restaurant. The cost of goods sold is equal to the beginning inventory plus purchases subtract ending inventory. Beginning inventory is the amount of food and beverages available in the kitchen of the restaurant or in inventory at the start of week. Purchases is the amount of goods that you purchases during the week and the ending inventory is the amount of food which is left at the end of the week.To find out the profit of your restaurant you will subtract cost of goods sold from total sales. Budgeting of your restaurant is very important before designing your menu.
Selecting equipment and supplies
Selecting appropriate equipment for the restaurant and appropriate suppliers of goods for the restaurant is mandatory. Best suppliers are those which supplies best quality of goods in minimal or reasonable prices. Equipment for the restaurant is also an important issue as if restaurant do not have appropriate equipment for the restaurant so it cannot work properly. It is mandatory for the restaurant to purchase contemporary equipment for the restaurant. Equipment may include food processing machines, food grinder etc. Restaurant must have enough equipment which support its service on daily basis. If restaurant have some equipment which are not working properly or if restaurant need to modify the equipment so it needs more budget, so for that budget you must take extra amount out from your profit that will help you to meet the unexpected expenses. If you will select good equipment and good quality of suppliers, you will not face problems later. You must have huge food processing machine if you are running a big restaurant where you have to serve more than 100 customers on daily basis and on the same time.
Staffing and Training
Before deciding menu of the restaurant, one must hire appropriate chef for the restaurant who should know how to cook those dishes which you decide to serve in your restaurant. If the chef know how to cook,garnish and serve the dishes and the chef have enough expertise to handle more than 100 customers at one time, that means you can hire him. After hiring the chef you should design the menu and for menu designing help you can go through bistro services website to see how this company offers different services for the restaurant owners like menu designing and many printing services. If any restaurant is doing profitable business that means it must have strong financial backup, expert chef, strong menu and trained staff. Staff of the restaurant must be trained in order to deal with any discrepancy. You never know what circumstances will happen tomorrow so it is better to hire those staff which are already trained or you should hired the staff and give them proper training. Trained staff always gives good results. Restaurant grows just because of good performance of trained staff.
Marketing of the restaurant
Marketing of the restaurant is as important as menu development. If you’ve developed amazing menu but you have no any marketing strategy then its useless. You must decide some marketing strategy for your restaurant, that how you let people aware about your restaurant. Bistro services is also offering marketing services for the restaurant that makes your restaurant known on social media sites and on other places. Marketing of the restaurant will let people know about your restaurant so those restaurant who pay serious attention towards marketing of their restaurant they will place billboards and posters on public places like parks, grounds etc. Online marketing is another way in which your restaurant gets famous on internet like on social media sites, on blogs, on emails etc. The way you start marketing of your restaurant is the way you make your restaurant famous. Another marketing technique is by delicious dishes.If your customers eat something in your restaurant and then they will talk about it to their friends and family members, it will be considered as marketing of your restaurant.
Some tips for how to get customer satisfaction
If you want your restaurant, to be successful you must keep your customers happy at any cost because a large share of restaurants is earned through the referrals of satisfied customers. You must continually struggle to make your customers happy and satisfied through improving food, affordable prices, quality service, perfect ambiance, discount offers, loyalty reward programs and membership etc
You must continually struggle to improve the customer experience and it should be the duty of everyone, from top management to support staff that the customer should enjoy a highly favorable experience each and every time the customer visits. However you may never know what drives your customer to visit you again and again, but you should do everything possible to improve your customer experience.First thing you need to do is to do a little research by asking anyone from the food service sector about their customer experience with them and what makes customers happy ,you will get a couple of suggestion ,taking this in mind ,apart from good food there are some other things which makes customer satisfied ,here are some of them, you should apply to know about them.
Train your staff
You must properly train your staff by being a good leader in a way that they should consider you as their role model and must follow your footsteps by creating an image of being a courteous one because a good leader should be the courteous.As it is one of the most important part and rule of the food service sector ,the customer would be happy as long as you are courteous to them.
In fact the best thing should be that you must hire the staff with the quality of patience and courteousness because experience can be gained but the quality of being patient comes within yourself so it becomes easy for the front line employees that when they are communicating with the customers they must be good listeners and very much patient, courteous while greeting, warm, having genuine smiles on their faces, neatness and tidiness ,must be sensitive towards children, handicapped and with senior citizens, quality of promptness, active listener ,sincere farewells etc but not limited to these ,there are many much more qualities that are appreciated by customers. So remember to ensure that your ground staff are trained properly to serve your customers with a positive attitude and disposition.
Knowledge about customers
You must know your customer properly to make them satisfied and to create a long term relationship with them and in today's modern world thanks to technology, it has become very much cheap to know your customer's want and needs and how he feel about your restaurant and what he likes and dislikes ,there are large number of options depending which one you like but all you need is to know a proper channel through which you can know more about your customer preferences and their expectations from your business. You must have your own websites and pages on social media to know about them.
Social media is very crucial marketing and engaging component in most industries nowadays. It will be particularly relevant to the restaurants industry to promote their page and sales through the social media by engaging customers with them. It will help in improving customer experience, developing trust and loyalty towards the brand and driving the brand advocacy.
Conduct an online poll about your restaurants and don't forget to take a feedback online as well as face to face ,surveys through emails.If you are really interested in knowing your customers, you just need a start,ways will be created automatically. Offer customer loyalty programs by giving discounts, freebies to the most loyal customers and the customer who gives you the true feedback and by rewarding them for their loyalty.
Some basics to engage your restaurant's customer on social media are that you should think like a customer that what would have attracted you and then plan your strategy according to it.
Marketing on facebook, Instagram and twitter are some of the best ways to know about your customer’s preferences. You must have to be actively engaged with them and answer their questions properly on social media to make them realize that you know how they feel and how much empathetic you are.
You must make a good first impression on them to make a long lasting experience on them .It is a cliché that:"you never have a second chance to make a first impression" Because once you have made good loyal customers, they will be your good marketing tool because they will also promote your business with them ,You can get more guests through their referrals,they will post online reviews and comments and will be dedicated to your restaurant's forever.
To conclude, you must choose to make your customer happy because it is not any alternative.
The general importance of customers loyalty in restaurants
The fast food industry is increasing trend. The demand of fast food industry is growing day by day. With the changing lifestyle of people in USA, more people are transferring towards fast food industry due to their eating habits .With a high advertisement of Fast food industry ,people have a lot of choices of fast food pattern and restaurant. The main purpose of this content is to make restaurant managers aware about the importance of customer’s loyalty towards their restaurant among other restaurants and how it can help their restaurants to become more profitable . Additionally, it is also important to note that what should restaurant managers do make their customers more loyal towards them, as it will also help them to make their restaurant more valuable and will also help them in getting a competitive advantage.Bistroservice.com is a great consultant for making restaurants more aware about how to create loyalty among customers for their restaurants.Different customers prefer different things in restaurants like food quality, service quality, environment, price etc so every restaurant managers must try everything possible to achieve the customer’s loyalty.
Do not lose loyal customers at any cost
Customer’s loyalty has turn into the key tactical objective for many service business, as well as restaurant businesses. Restaurant owners and managers must recognize that loyal customers are very much valuable and provide them a big deal and profits to them more than just informal customers-even if those occasionally customers. So it must be kept in mind that not to lose the loyal customers, because they will help in gaining long term profits.
Loyal customers are great referral customers
A loyal customer is a customer who repurchases from the same service provider whenever possible, who continues to recommend and who maintains a positive attitude towards the service provider (Bloemer et al. 1999, ).A loyal customer will even refer to other people like their friends and family to purchase from your restaurant over another restaurant.
Competitive edge can be attained through loyal customers
Current years have exposed an increasing importance in customer loyalty. The globalization of competition , and advancement of information technology have improved customer attentiveness and formed a position where continuing achievement is no longer realized through optimized product price and qualities. Instead, companies construct their achievement on a long-term basis. Loyal Customers provide predictability, safety and wealth in the business. Increased loyalty can significantly increase earnings in the service industry restaurants (Reichheld 1996,).competitive edge is one of the biggest advantage that can be attained through loyal customers. So making loyal customers happy through different gestures should be done to retain them like giving discounts and membership cards and be responsive to their complaints and queries to them even if you are right and they are wrong.
Organization that have achieved customer loyalty have a big competitive advantages . Today with the markets receiving extra competitive advantage and the good working environment experience constant positive change, that’s why marketers need to identify those factors which influence customer loyalty.
Customer loyalty is more important than customer satisfaction
Customer loyalty is one of the main factors for retention of customer. Organization should focus on the customer loyalty rather than customer satisfaction. customer satisfaction is one of the factor through which customer can move towards other industry but when customer becomes loyal then they make commitment with industry to buy product again and again in future .Loyal customers are the completive advantage of the firm.
Unique designing services for restaurants
Many restaurants wants to define their unique identity so they can differentiated from other restaurants. If you start a new restaurant, then you have to conceptualize from the branding to the silver ware of your restaurant. Here we will discuss about some authentic methodologies for both mom and pop startup and multinational restaurants. When we talk about restaurant turnaround, restaurant design etc that means we talk about restaurant concept of development. Concept is more important for the restaurant design. There are many things which we can count as restaurant like design of the restaurant, market, competitors, emerging trends, research, brand evaluation strategies, supply chain, restaurant brand portfolio conceptualization and many more. To decide about the brand portfolio, you need to include as many people as possible.It must not only have interior designer and architecture. Prototype can be expensive or can be cheap. The concept about the restaurant must be clear and innovative and trendy.Decide personality for the brandBrand always have some personalities for their promotions. A famous person who is known for singing, sports, or for acting. This decision should be taken before the final design of the restaurant.
Uniqueness of brand
Make sure that the brand design and identity you define for your brand is unique. It must be differentiated from the other brands.
Positioning of the restaurant brand
Here the emphasis is not on the perfect brand, but emphasis is on the only brand. It means choose a market where no one is there for competition. By following this concept, your brand dominate the market.
The silverware which you use in your restaurant has its importance. If the silverware is light and cheap, this gives bad impression of your restaurant for the customers. It is the big reason that mostly big restaurant use good quality tableware.
Uniforms Restaurant’s staff
It is a good idea to hire some good fashion designer to design the uniform for your restaurant. If your restaurant is multinational chain restaurant, then employee in every restaurant represent the brand identity of your restaurant as a brand ambassador.
Ventilation system in a restaurant
Restaurant must have proper ventilation system. People don’t like to visit those places where they find smell. There must be a concept in your restaurant design about the ventilation issues.
Bathroom design and brand immersion
The bathroom of the restaurant must be clean and neat. If the bathroom of the restaurant unclean and untidy then the customer will think that how their kitchen would look like. So at the first place, design a bathroom which is easily accessible for the customers and it must be clean.
Menu design of the restaurant
The most important part which is a marketing tool as well. Menu must be design according to your restaurant concept and theme. For menu design you can hire some restaurant consultancy company like Bistro services, as they provide restaurant menu design services, restaurant menu printing services, restaurant marketing services and many more.
Restaurant lights arrangement
Lightning is specialized area of design. Restaurant must have a combination of light and bright lights. Lights help to capture the attention of people. Like a bug buzzing around a bulb, because the light attract the bug. Light has huge impact on mood and money! According to some physiological study, red light makes you feel hungry and bright light captures your attention. Low light makes you feel relaxed.
Restaurant Acoustical design
Restaurant has something for all our senses like taste, smell, and touch and for hearing. That's why restaurant have brands, guitarists, pianos in the restaurant for music.
Latest culinary trends for the restaurant
Restaurants usually follow some trends and these trends are famous in people. The top trend list for food, nutritional products and beverages are compiled by Global Food Forums. According to information which is gathered from different sources of USA and Netherlands, the following list has been given.
The food about which you will hear in future are:
Cooking food from waste or unused food
Around 70 billion pounds of food is wasted each year. To save the food from being spoiled or wasted, it is better idea to use it. In this year, many people are looking to improve this situation by using the unused food to create a delicious alternate dish. For this purpose a community of chefs, food experts, farmers and members of food societies are working.
New Popular dish Poke
Poke is a Hawaiian dish. It is quite famous in various restaurants. According to new food trends, this dish will earn more popularity. This dish is made up of Tuna fish, it is usually marinated in sesame oil and soaked in soy and then served with seaweed seasoned rice.
New Savory yogurt trend
The savory yogurt is a new and famous food trend. People like to have yogurt with some different flavours according to their choice. Like, A dairy Blue Hill provides different flavours of yogurt, they have launched a line of vegetable flavoured yogurt, fruit flavoured yogurt, squash flavoured yogurt and many others. Before applying these trends in your restaurant, you must consult about it with your food experts or senior food consultant. Bistro services are one of the best restaurant services provider which provides services like restaurant consultancy services, restaurant menu designing and printing services, restaurant website designing services, restaurant web designing services and many more.
Algae based foods
Although people were using algae in their food in old times, but this trend is back again. Algae based foods can be dairy products, food thickeners, sushi, gelatin, ortoothpaste. These foods are considered to have nutritional value.
Raspberries are antioxidants. People nowadays are usually looking for food which is good for your health. Antioxidants food is helpful in removing those oxidizing agents which harm your body. According to some research, black raspberries contain three times the amount of antioxidants than red raspberries.
Sports drinks made from natural ingredients
The soft drinks usually have sugar, colours and artificial flavors in it. People nowadays are turning their attention towards healthy food. Sports drinks do not have the artificial flavours and sugar which affect the body.
A tree named Baobab has a fruit which is quite famous. Its species are from Madagascar and mainland Africa. Quinoa is also getting famous because of its high nutritional value. Baobab fruit is high in vitamin C.
This tree is native to Africa and Asia. This tree is useful in many ways. It is drought resistant, good for the global warming and it can purify water.
Water from tree or fruit
There are different waters which restaurants use for their customers. Like coconut water, maple water and birch water. Upcoming water can be pine water or peach tree water etc.
All these trends are helpful for the restaurateurs who want to bring changes in their restaurants. Make sure that the change which you want to bring in your restaurant must meet with the demands of your customers. Customer is the boss of your business, so follow the feedback from your customers to upgrade your restaurant’s food.
Marketing ideas for restaurants
Any business need promotion for it’s fame. Restaurants also need some marketing techniques and ideas for popularity. It is easy for you to do marketing for your restaurant. You can do marketing by offering testing cake of your restaurant for free to customers. You can send an email to your potential customers, in which you can show the menu which your restaurant offers. Many restaurants are taking advices from some experts who knows secrets of restaurant success. Bistro services is one of the best restaurant service providers who provides services for the restaurants, like restaurant online marketing services, restaurant menu designing services, restaurant menu printing services, restaurant website designing services, restaurant consultancy services and many more. If any restaurant celebrates some special occasions like christmas, Easter, Halloween etc then people feel existed to visit there.
Getting the attention of the customer
If a restaurant hires some good writers who writes some good articles, reviews, and stories about your restaurant, then it will be helpful to get more customers for your restaurant. Customer usually believe on their reliable sources to trust someone. If some people like to read any article writer then they will definitely read his review about your restaurant and will also think to visit your restaurant.
Use your website as marketing tool
Promote your restaurant business wisely by your website. If your restaurant does not have a website, that means you may lose many potential customers. A website which also support smartphones can be beneficial for your business. People usually search on google to find the restaurant to visit. Mostly people like to search through their smartphones as nowadays smartphones are a basic need. People can easily interact with their friends on smartphones and search easily the place location etc on their smart phones. It is necessary for your website to have information about location, menu, etc. so people can get all the essential information from there.
Redesign the menu of your restaurant
Menu is the best tool to sell your dishes. If that tool is inappropriate, then definitely no customer will pay attention to your menu and its food list. You may lose your potential customers if your menu is boring, ugly and outdated. Well written, up dated, consumer friendly menu can get attention of customers easily.
Keep your restaurant by keeping your potential customers
The regular customers of your restaurant will give you more than one third revenue. It is important to have their reviews about the dishes, design, menu items and services. They also help to grow your business by word of mouth techniques. To increase the profit, you need to increase the number of old customers.
Organise events for your restaurant
To promote your restaurant business, you need to organise events for your restaurant. Those events will attract the masses to your restaurant and if they feel satisfied at your restaurant, they will become your regular customer. Events can be parties, business meetings, live music shows, comedy shows and many more.
Increase the price of your most popular dish
After doing research in the market, it is good to increase the price of your most popular food item in order to get more profit. Also suggest the cashiers and caterers to read the menu to the customers and help them to give idea to select side dishes, desserts. By doing that, you will increase your sales and earn more customers.
Market the delivery services
Tell your customers about the services which your restaurant is giving. You can market these by giving flyers, or announce it on your website. Some people like to shop from their home. It is an option for your customers to shop online.
Use email marketing
Email marketing is another marketing technique. You can send email to your potential customers and also to those who have interest in dining out and like to eat at different places. These emails must have information about the location of your restaurant, menu of the restaurant, price of the food items etc. Recently, email marketing is another best way to promote your business.
New Ideas For Menu Development
Menu development is the basic function of a restaurant. When a hotel is not frequently analyzing what it offers to its customer and how much of its food is selling, there is high risk in the business. The trends in restaurant business is fluctuating every day. The hospitality and restaurant industry face an ever-changing situations, as the tastes and expectation varies from customer to customer and obviously ways to cook a particular dish varies and alternative ingredients are being used to cook the similar dish. So the restaurant employees should be aware of the changing trends in the taste and preferences and the desires of their customers.
The menu of a restaurant is not only a list of meals and prices, but it is now becoming a marketing tool for restaurants. It shows the theme of the restaurant, so it has to be designed carefully. A successful restaurant is the one which has the best menu. It is a document that shows the concept, special offers, signature deals etc.
A hotel menu has three basic parts:
It is the major part of the menu. It includes the name of food items and the ingredients. It should be kept in mind that you have to describe you food items precisely that attract the customers. Sometime a single ingredient clicks a customer and he orders the food just for that specific ingredient e.g. Olive oil is an attractive ingredient for a diet conscious customer.
The arrangement of the food items is helpful for the customers. You can make different categories in the menu and place the food items in those categories. You can make lunch and dinner menus. There are different categories in a menu i.e. Starters, Entrees, Salads, Specialities, Desserts, Drinks and Beverages etc. The arrangement of the dishes can increase sales of the restaurant. Moreover, customer feels comfortable to select the dishes.
Besides food items and their description, the prices of the dishes should be clearly mentioned as it is convenient for the customers. You can decide prices by calculating the cost of preparing food.
There are different types of menus:
Menu for 60+
Vegetarian Menu etc.
The daily specials include different food items on particular week days, i.e. Meat on Monday etc. The kids menu has healthy and colourful food items like desserts or shakes. You can add small or junior burgers to kids menu because children eat little amount of food. You may design a separate menu for old age customers like sugar free food items or dishes having low cholesterols etc. If you are offering catering services, you may design a separate menu for it. The brunch menu is usually designed to attract people towards your restaurant. Besides regular food item, you have to introduce some new dishes to make changes according to the fashion in restaurant industry. You need to be creative while bringing new items to your menu.
You may get different suggestions in the following ways:
Get Ideas from customers.
Allow your chef to create some new dishes. You may taste it yourself or present to you customers to taste.
You can consult any magazine.
You may pick new ideas from the trends like healthy eating or low priced menus etc.
Optimize or modernize your cooking methods.
When you have created new ideas and decided to make a new dish or introduce it in your menu, you should have a comprehensive planning to execute the procedure to make that food item. The planning may include the cost of the dish, ingredients needed, method to prepare, time to cook food etc. Before adding the new item to your menu, you should have to make changes to it by getting feedback from customers.
We will bring some more ideas to develop and redesign menus. To get more ideas, stay connected to Bistro Services!!!
Help required for menu development
Menu is the integral part of the restaurant business. If menu is correctly made,restaurant earn profit easily. There are four types of menu for different types of restaurant. In table d’hote menu, you have to order dish and its complementary dishes in the same price. Like if you want to order a burger & it's complimentary dish is dessert, then you can have it in the same price. In cycled, you have to offer different dishes on regular basis, and on static menu you have to offer same dishes to the customer everyday. In beverages and desserts menu, the restaurant offers only the menu for drinks and desserts but everything is categorized and have price list. Many companies are offering menu designing services to their customers, like Bistro services. Bistro services is a renowned company for providing services like restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant website development services, restaurant marketing services and more. Restaurant owners find it easy to get their services done by some experts than any ordinary person. Bistro services is the best solution for the restaurant menu development and other services which must require an expert. Before planning a menu, one must ask the chef about his or her expertise.Chef should cook the dishes well which restaurant is going to present to their customers. Also try to know the choice of the customers rather than trying out some new dishes which you like. Always check the menu of your competitors, as it will help you to understand the likes and dislikes of your customers.
The caterer must take care about the menu as it will meet the nutritional needs of the customers. Menu must have variety of food items, as it will allow the picky customer to decide a dish for him or her. Variety also helps customers to choose a right dish for them who are suffering from some food allergies or diabetes. Always remember about the limitation that restaurant have in budget and never exceed than your budget as it will default your all profit. Catering staff must be relaxed and motivated in order to provide excellent customer service. Try to manage the workload for the catering staff. Feedback is a powerful tool which any restaurant can use for its improvement. Seriously check the feedback of the customer and try to fulfill the requirement of the customers. Try to solve the problems of the customers, in this way you will earn the confidence of the customer. Must record the feedback of some special celebrities or some famous people, as it will help in marketing about your restaurant. People like to follow their favourite celebrities and if they see that their favourite celebrity is eating at restaurant, then they will give value to that place. Marketing is also a good way to get attention of the customers. Now, before planning a menu you must think about the customer characteristics like nutritional requirement of the customers, preference which customer will give in selecting food items, the cultural and religious background of the customers, special diets like vegetarian etc. Food characteristics like variety and taste of the food which the customer like, appearance of the food which the customer like to have, cultural and social acceptability of the food which the restaurant present to the customers, seasonal variations in the food according to customer’s choice, dealing with customer in peak hours, and the cost of the food which is acceptable to the customers. Resources which support the menu. Like staffing, finance, preparation and cooking facilities, capacity for the storage of food items. Customer when see the menu, he first check the paper card quality and he understand the quality of the food by checking that out. Good quality must look evenly in everything, either it is a menu or it is silverware. Most of the customers complaint about the light silverware. The weight of the silverware tells about its quality. Menu must have a good and attractive design on its cover which appears good to the customers.
To plan a menu, one must check the previous feedback of the customers about the menu or dishes which the restaurant provides them or any other dietary requirements which restaurant owner think must be added. Plan the structure of the menu, in which restaurant owner must decide about the dishes to offer the customers when the restaurant is open. Like hot dishes, sandwiches, breakfast dishes, snacks, hot dishes, soups and many other dishes. Also decide the dishes for the special day, anniversary, birthday and christmas, easter etc. It is easy for the restaurant owner to develop his own menu if he or she has few things to offer. Restaurant owner can select a cool template for the menu and then create a list in which he or she must separate the dishes in categories. For example, if the restaurant is only offering the sandwiches and rolls, then you have to make catagories on the basis of their type of bread and type of fillings. Good planning for the menu require customer feedback, old menus, new recipes and new ideas and any useful guide for designing the menu. Make a list of one type of item at one time so that you can easily concentrate on the type of the dishes and their prices. Must purchase the standard items for the restaurant, that are same in every restaurant. Plan the main dish for the menu according to the season or day. Plan hot dish or hot snack items for the customers. Plan other stuff like beverages, drinks, sandwiches, rolls, soups etc. Must review the menu each day to know about the flaws. You can check the menu to see the repetition of same ingredients, flavours and colours. Must provide a questionnaire or the feedback form to the customers and to the staff to know about their satisfaction about the current menu.
Marketing mix for a restaurant industry
When you are going to start any business, you must have to make your marketing plan before you start. The marketing plan involves product, price, place , promotion. It helps in defining the strategies and tactics a firm will use to reach its target customers. Marketing is an integral part to the success of your food business, so the strategy which is commonly used in the food sector is the marketing mix. It helps in achieving the desired result in specific target market.
The restaurant owner should carefully made its marketing mix to achieve the desired results. Here is the 4Ps(product, price, place, promotion) of food service industry.
In the restaurant industry, the products are the items which your restaurant has to offer to the customers and to the local market. These are the menu items and services. So make sure that when you are developing your products(food and services), they have quality, design, good packaging, features, variety, good customer services and innovative. You must keep in mind when deciding your products and service that what your consumer wants from you and how your products and services are different from your competitors, and do your product meet these criterias? If yes, then you are clear about your product and services which you are going to offer to your customers.
Place is basically the location of your restaurant which should be selected carefully before making final decision. Make sure that your place is located in the area of your target market and you have full availability of the necessities which you will be needing in the long term, like the supplies etc and customers can reach you easily as well and the road is clear as well as your parking area.Make sure that your place is reachable for the potential customers when he will be looking for your products and services.
The next and the most important factor is your price.It involves the amount of money that customers are paying to purchase your food and services. So make sure that you purchase the quality food and supplies in less cost so that you can earn maximum profits from your foods and item prices. Don't charge too much nor too less as if you will charge too much, you may lose your customers and if you will charge too less, you may not be able to earn your profit margin. So calculate your profit margin carefully. Cut the items which are not gaining profits and focus on the items which are helping you in gaining profits.
Promotion involves communicating your products and services to the customers. You are basically telling your customers in this step that what you have to offer .Without promotion, you may not be able to get the desired audience at your doors, so this is very important step you are basically advertising your product through media, newspapers, social websites and other promotional tools and persuading them to become your customers through different tactics.
These 4ps of marketing tools helps you in identifying your target market in which you will operate successfully and deciding your products and the strategies you will be using to promote your product in order to earn profit. You can also use this strategy to test your existing marketing strategy. And for more information, stay tuned with bistroservices.com.
What sort of work is needed for a successful menu development?
The hospitality industry is growing fast due to changing demographics and improving living standards.The customers go to restaurants and want delicious food and appetizing deals. They just want food to come on their tables without exerting any efforts.
In fact, the rise in popularity of to-go operations underscores some clear trends. They desire for scrumptious, healthy meals without plates to wash. When we talk about buying food the young singles, working parents and aged people want greater convenience.
When a person comes to restaurant, the most confusing thing is what to order or what to eat?
It is a very irritating process to read a menu and select the meal,with good combination of dishes while a customer is hungry and need food immediately. At that moment, the eyes flutter like pinball clinking different food items and deals and special offers. At that time, the perplexity is at its peak in customer’s mind and he just want to decide quickly. The customer feels disturbed and observing what is cheap, healthy and at the same time, tasty.
It is the restaurant staff’s duty, or the person who is designing the menu to make it simple and understandable. Your hotel’s menu has to tell customers about what you are offering, how much is its price, and most essentially - why they ought to buy it.
In a hotel menu, each group influence the other category If it is designed well, it let you to persuade a customer’s choice. The significance of this possible impact can’t be understated. Try to make sure to give special attention to every item, pricing, design etc.
To develop a successful menu,a lot of work has to be done. It requires a lot of research, proper designing, measuring cost of each item, defining prices of items, proper menu engineering and analyzing competitors menu etc.
To create a successful menu, following are some tips:
Do a lot of research on menu:
Before designing a menu, it is necessary to conduct a research on it and find out which item is more profitable and where it has to be placed on the menu.To decide about the placement of items on menu, it is necessary to find out the profitable items.
After researching on every menu item, it is necessary to calculate the cost which is incurred in preparing those items. By calculating the cost, you will come to know how much money is needed to make an item and serve it on table. It includes cost of raw material like vegetables and spices etc, operating cost and labour cost i.e. chef etc.
After calculating the cost, the next step is to decide the prices. Give proper time to calculate the price and allocate it to each menu item. Prices should neither be too low nor be too high.
Analyze competitor’s menus:
If you watch different menus, you may collect more ideas and know different strategies to make your menu successful. Moreover, you should have to compare your menu prices with your competitors, so that you can better optimize it.
It is very important to design your menu in such a way that the menu items attract customers, so that they can try them. Besides names and price of dishes, you may write the key ingredients of each item, which make a tempting image of food in customer’s mind.
Organizing menu items:
The items should be organized on the menu because it will increase the sales of your restaurant. Do not mix up the items, make specified categories and then place the items in those categories e.g Salad, Drinks, Appetizers, Soups, and Desserts etc. You may place the high priced meal item on the top because when customers find a good deal, he stops searching more and order it. It is better if you highlight the specialities of your restaurant in your menu, it will create a spark and customer wants to try those items that differentiate you from your competitors.
Designing menu for kids:
You may design a separate menu which includes healthy items like fruity and colourful desserts or a healthy shake etc for kids. Sometimes parents don’t want to buy a large deal or dish for kids because they can’t eat too much, so it’s better to make a separate menu for kids.
Make sure it contains healthy as well as colourful items because parents always investigate about the food you offer for kids. You may decrease the quantity of food items offering for adults and place it in kids menu, like mini pizza or junior chicken burger etc.
Use scrumptious and delicious food images in menu:
When you show good quality food images in your menu, it attracts and makes customers tempt to taste the food. The colourful pictures of sushi, the freshly baked pasta image or the pictures of colourful fruity shakes might increase the size of order and encourage sales. The scrumptious and tempting high definition images of cooked meal in menu persuade customers to try those items.
Give Contact Numbers or web address on menu:
If you are offering free home delivery, you have to give the phone number on your menu.It will be convenient for customers to place orders on phone call. It will increase your sales. Moreover, if you are offering online ordering, you should write proper email or website address, so that the customer can easily place online orders.
Highlight offers and discounts:
If you properly highlight the special offers and discount on your menu cards, it will attract customers to order more. In addition, you may specify the lunch time deals with discounts or mid night deals etc. It will also encourage sales and generate revenue for your restaurant.
To get more suggestion to make your menu the best and successful one, stay connected to Bistro Services!!!
Turning a failing restaurant around
To turn around a restaurant who is having loss in business is not easy but not impossible. If a restaurant is not earning good profit, then it needs some advisory services. Advisors should be hired who have expertise in restaurants. Only those people must be hired which have knowledge about restaurant and restaurant business. The areas where restaurants need attention are menu design, marketing, food quality, price, customer service, exterior and interior design. Bistro services is one of the best company which provide services for the restaurant consultancy, restaurant marketing, restaurant website designing and many more.
Menu design of the restaurant
Menu of the design has its importance in restaurant business. If the menu design is attractive, it attracts the masses but if it is outdated, no one care to look at it. Before designing the menu, restaurant owner must take the second opinion from the chef about the dishes to be included in the menu. If the chef is able to cook the dishes which you have mentioned in the menu, then you can finalize the menu items. Design of the menu must be made with most contemporary design. If you don’t know how to design the menu, then you must get the services from any renowned company like Bistro services. Bistro services provides restaurant website design services, restaurant menu designing services, restaurant menu printing services and so on.
Marketing of the restaurant
Marketing is the best technique for a restaurant. There are many marketing techniques, either by online marketing or by printing. If you open a restaurant but do not hire expert marketing consultant company, then you won’t get good profit for your restaurant. Marketing can be done through various ways like distributing pamphlets, banners, advertisement on electronic media or by online marketing on social media. Recently, social media is one of the best ways for the communication and people like to spend time on social media in order to get to know about the world and to interact with the people. Bistro services also provide the restaurant online marketing services on social media. Websites are also a form of marketing, as customers can order their favourite meal by ordering online. The website will increase the profit of the restaurant because people can get all the information about a restaurant from the website.
Food quality of the restaurant
If your restaurant is offering expensive food which other restaurants are offering in less price, that means you are losing your customers. In order to get more profit, you have to serve best quality food to the customers. Customers judge the restaurant by the quality of its food and if customers find the food same as the other restaurant, then they compare the price of the food items.
Price of the food items of the restaurant
Price of the food items depends upon the quality of the food. Try to offer some discount on food items. If customer get more discount on any place, he or she will never forget this experience. Those restaurant who always offers discounts to their customers are considered to be the best.
If the customer is not satisfied with the services, that means you have some problem with the customer service, which you need to alter as soon as possible. You can hire any trainer which can train your staff about the customer services, etiquettes and manners of the diners. Cleanliness is also a major issue because if the washroom and the tables of the restaurant are not clean, then no any customer wishes to visit that restaurant again.
Exterior and interior design
The exterior and interior of the restaurant is the identity of the restaurant and design always captures the attention of the customers coming to the restaurant, so restaurant owner must do research on the restaurant design or hire some restaurant designer in order to get a good design. Design must meet the expectations of the customers. If your restaurant has a good design both exterior & interior, then your restaurant will get attention from the masses. You need to decide about the design of your restaurant according to its type. If the restaurant is a fast food restaurant, then it has different design than continental restaurant.
The general importance of creating a brand for your restaurant
A brand is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiate it from its competitors. In today's competitive world, it has become extremely important for the companies to create their market identity in order to earn profit. And if you are owner of a service industry, you should try your best for leading a brand, a good brand can improve the company's image, speeding acceptance of new quality services marketed under the same name.It is extremely important for business to create one because it has been observed that a well recognized brands make shopping easier for customers because consumer rely on well-known brands as it indicates that a restaurant is reliable and has quality products.
It is extremely important to promote your restaurant brand, as it will not only benefit restaurants, but customers as well. If your restaurant is very well recognized in the market, it will speed up the decision making time for the customers and in turn, reduces the marketer selling time and effort. So when customers repeatedly buy services from the specific brand or restaurant, it will save that restaurant from the market competition, saving your restaurant from promotion cost and increasing sales volume.
Branding has become an extremely important component of culture and the economy because it shows how your restaurant is perceived in the market and tell people what a company is all about and differentiate it from its competitors.
Different people have different needs, so when they come to your restaurant, they are looking for something different according to their needs, and this all depends on certain restaurants brands name for whom they are popular for. A brand image is a symbolic construct created within the minds of people and consist of all the information and expectation associated with a product or services. A brand image is intentionally designed to be appealing to the public so that it can create a spark among the customers, and is therefore the most valuable element in advertising because it demonstrate what the restaurant owner is able to offer in the market.Once you have created your brand name in the market, people will come over to your restaurant and you won't be needing any other advertising tool to invite more customers.
With the help of branding, your restaurant will be able to achieve repeat purchases that will result in a higher market share and will increase profitability.Not only this, brand identity also motivate restaurant owners to bring innovation when customers demand something new and you can also exercise more control over your product and services price and distribution that your restaurant carries and will be recognized by consumers.
The branding in restaurants is done mostly through a way,a communication with the customers and the experience they will get visiting the restaurant, or a special dish that is known as a specialty of that restaurant like McDonalds or a KFC is known for their burgers and also through advertising by employees through their interaction with customers.
branding helps in aiding customers buying decision as when customers are deciding to select a place for their eatery decision they made it through a number of perception made up of advertising they have seen, previous experience and a good word of mouth from their friends. And when they overview all these factors they make a buying decision.
Not only this, brand image of a restaurant also offer benefits to ultimate customers and retailers as well. For customers, it help them to quickly and confidently choose their trusted restaurant, creating a customer loyalty and are less vulnerable to competitive advertisement and promotion activity.Retailers may also prefer your brand restaurant because they think that they will earn higher profit margin.In turn, you will be able to get quality supplies, ensuring quality levels, helping your restaurants to establish a market niche, providing a basis for price differentiation, symbolizes reputation and quality of organization.
There are many qualities that a customer associates with a specific brand.It can be expressed in terms of human behavior and desires, as well as in the form of quality,price and situational use of the brand.
So it is important for the restaurants to properly brand their restaurant from their quality services and food, to proper cleanliness of the restaurant. In short, all the necessary things required for the restaurants to survive. Branding should be done by a marketer who has all the market knowledge and after research or by the consultant who is aware of all the legal requirement and limitation like Bistroservices.com is providing proper consultancy in how to create a brand of your restaurant in a right way.
Popular trends in restaurant
Restaurants are not the same like before. Restaurants are now changed after the technology take over. People like to socialize, they interact on facebook, twitter and other social network sites to discuss about their favourite dresses, shoes, accessories, food etc. When they talk about food, then they also talk about best restaurant in town. People like to dine in to those restaurants where they feel comfortable. People change their food trend to healthy food. People now like to eat healthy food rather than junk food. Technology has played a major role in changing our lifestyle and diet. People like to eat healthy food and want to visit only those restaurants where they find healthy food. Some people who are suffering from heart disease, diabetes, celiac they want some special food items and if you provide the ingredients in the menu, then the customers can easily know the effects of the ingredients of the dish. Bistro services is a company which provides services for the restaurant. Bistro services provides services like restaurant website development services, restaurant menu designing services, restaurant menu printing services, restaurant web designing services, restaurant online marketing services and many more.
Online food delivery services
According to new trend, people like to order food online. Google play a vital role in online ordering system. People like to order the food delivery from google by searching the website of their favourite restaurant. If a restaurant has its own website, then customers feel free to order a delivery from their favorite restaurant. The website create high profit for the restaurant, when people order their food delivery online. Online food delivery have other charges than only food so it will be profitable for the restaurant business. Online ordering is in the trend nowadays and people search good and nearest restaurant from google searches or they will find the restaurant on social media websites like facebook, twitter etc. People want to spend their time at home and rest after a long day, so most of the people order online food from the restaurant which they believe is food for providing best quality food for reasonable price. People are turning their lives into ease and comfort. They want to give more time to their families. People can get all the information which they require to visit the restaurant. Restaurant can earn more promotion by creating their logo and publishing it on their take away bags etc. Many restaurants give gifts to their customers on ordering some food items.
People are turning their food into healthy food. They want to eat good and keep themselves healthy. People nowadays hardly find time for exercise so they want to eat healthy to keep themselves stay fit. Restaurants are also working to make their menu that may have healthy food items. Customers don’t like to have a food item in which they find chemicals or additives. They want to have fresh and healthy food. Many restaurants like McDonalds, Panera Bread, Chipotle, and Subwayetc are not including ingredients which have additives or chemicals.
Vegetables are more in trend nowadays. People like to eat vegetables and fruits to lose their weight. People now want to eat vegetables than eating meat. As obesity is a big issue and people want to keep themselves smart and fit, so they want to eat something which won’t increase their weight. Restaurants are also looking forward by producing some dishes made up of vegetables. Those vegetable dishes have high health benefits and customers can find them appetizing and delicious.
No Tip for the staff
Some restaurants have made a new policy for their customers, as they will not take tip from their customers. After applying that policy many restaurants increase the pay to their chefs and other staff. On the other hand, some restaurants have increased their charges. But it has become a trend in many restaurants to not to ask for any tip from from the customers. Some restaurants which are following this policy are The French Laundry in Yountville, California and Alinea in Chicago. Now restaurants charge more for the starters and other food items as the customer have to pay the complete bill.
Dining in Retail store
Many people are dining in retail stores, the reason is that they can socialize there easily, as when they will order the food items online then they have no possibility to socialize with people. They would find cheap food and they can go for shopping. The customers can go for the clothes shopping, they can go for bowling alley, movie theater, supermarkets and convenience stores. Customer can get various things under one roof and it will save their time.
Five rules for restaurant’s success
Restaurants need continuous improvement in all areas to get more profit. Only those business sustains in this world which constantly improves their services. Restaurants must have good location which is accessible for every customer. Also, restaurants must have enough parking space where customers can easily park their cars. Customers always need attention from the restaurant and they want to feel special. Many restaurants set one staff member near the gate of the restaurant, where they greet the guests and show them the table where they can sit. If your restaurant offer starters free to the customers, then it will leave a good impression on them. Suppose some customer enters the restaurant, they don’t know what they should order, but the waiter offer them free drink or juice, or any starter dish like fritters etc. Customer will never forget the experience, which they will have at your restaurant. Website is now essential part of restaurant business, those restaurants who doesn’t have any website, won’t make more profit. There are many benefits for the restaurant to have a website. Some companies are offering their services for the restaurant. Bistro services are one of those companies which offer restaurant services in reasonable prices. Those restaurant services are restaurant menu printing services, restaurant menu design services, restaurant web designing services, website development services, restaurant web development services, restaurant online marketing services.
Website of the restaurant
People who want to visit a new restaurant, want to dig out all the information about that restaurant. Customers want to know the location of the restaurant and also want to know what menu restaurant is offering. If customers feel comfortable with the menu and the price of the food items, then they will plan to visit there. Many companies are providing website development services but Bistro services is one of the best company which provides services specifically for the restaurants. Bistro services have experts who know all the important marketing tactics about the restaurant. Bistro services also provides online marketing services to the restaurant. These online marketing services help the website of the restaurant to get more views. Google search engine place those website on the top which have have page rank, means those which have more online marketing. When more customer visit your website, more people know about the your restaurant. The more customers get information about your restaurant, the more customers visit your restaurant. Website is a source of information from where customer get information about restaurant’s menu, price of the food items and location of the restaurant. Website must be mobile friendly so that mobile users can also use it.
Interior and exterior design of the restaurant
The exterior design of the restaurant can attract the attention of the customers. Especially if you want to attract the attention of some specific age group, like if you have cartoon characters poster on the exterior of your restaurant, then you can attract teenagers or kids. The interior design of the restaurant also develop the customers interest in the restaurant. The interior of the restaurant must relate the exterior of the restaurant.
Menu of the restaurant
The menu of the restaurant is the most important part of the restaurant business. All the sales depends on the menu of the restaurant. If the restaurant has an interesting menu, then it will earn more profit. Menu development must be done well. Menu development requires research on the competitor's menu, knowledge about the food choice of the customers, pricing of the food items must be reasonable and according to the quality of the food, otherwise customer will prefer to eat at another restaurant where they feel more satisfaction.
Service of the restaurant
Services which the waiters, staff of the restaurant offer to the customers means a lot to the customers. If the waiter comes late to take the order from the customer, then customers will consider it as a bad service. It is also a bad service that if customer arrives at the restaurant but they can’t find a clean table. Staff must clean the table as soon as the customer leaves the restaurant so other customers can sit at that place.
Feedback of the customers
Restaurants must get the feedback from the customers because that feedback will help the restaurant to eliminate many problems. If you will ask the customer about their dining experience in your restaurant and offer them some free coupons or some gifts, then they will feel more happy and trust your services and on the management of the restaurant. It is important to place a staff member on the exit gate and the staff member will take the customer's feedback about the restaurant. The restaurant can also get the feedback from the customers on the restaurant’s website. It is easy for the restaurant owners to know what the customer thinks about their services and the food. If the food of the restaurant is good but the service is not appropriate, then customers will not visit that restaurant again. Customer not only want delicious food but they also want good services.
New culinary trends for the restaurant
There are many culinary trends for the restaurant. Nowadays trends are changing from fast food or snack to healthy food. Food trends never remains the same. People have different preferences in food items. Some people like snacks, fast food, seafood, fried food etc but some people like healthy food. Trends don’t limit to your food and beverages, trends can be the exterior and interior designs of the restaurant. Trends can be the tables, chairs, curtains, show pieces of the restaurants. Many restaurants follow only one trend and stick to it so they will get only specific type of customers. If a restaurant is following the trend which suits young generation, then the restaurant will stick to it and try to make some modification. Some restaurants want to have traditional trend so they keep stick to it and keep changing the tradition of their restaurant. Restaurants also want to discuss about changing the trend of the restaurant. For that reason, restaurants discuss these issues with some experts who have experience in restaurant business or with some company who are providing their consultancy services, like Bistro services provide restaurant consultancy services, restaurant menu designing services or restaurant menu printing services, restaurant website development services, restaurant web development services, restaurant web designing services, restaurant online marketing services and many more.
Pizza trend change into healthy food
Now people are more health conscious, they want to keep themselves healthy and fit. For that reason, people are now turning their diet from fast food into healthy. Obesity is now a big problem for people as obesity bring many disease like high cholesterol level, high blood pressure etc.
Seafood is the favourite trend for the restaurant because people like seafood. This trend never changes, though restaurant can change the ingredients of the seafood.
Sauces complete the table
Sauces add life to the food. Many dry dishes won’t look good without sauces. There are many sauces which are popular in public. These sauces can be sweet, sour, spicy depends on the choice of your customers.
Unique uniform of the staff
The unique uniform of the staff can capture the attention of your customers. Some fast food restaurant have cartoon design clothing for their staff to amuse children. These strategies will make your restaurant unique and many families will like to visit your restaurant.
Salads are more in trend
There are different types of salads like fruit salads, vegetable salads, salads with eggs, rice, corn, and russian salads. People who are more diet conscious find these salads more appetizing,cholesterol free and healthy. In salad, you can add different vegetables or fruits, and by adding different ingredients you can make that dish available for many customers. As some customers like to eat vegetable salad but some like to have fruit salad etc.
Instead of fizzy drinks and soft drinks, people want to have healthy drinks like banana shake, mango shake and also want to try some fruit yogurts like kiwi yogurt, banana yogurt and many others.
Top fast food trends which impact the restaurant industry
Recently restaurants usually follow some trends those which are popular in people. One should follow trends after some research because if your customer don’t like the trend, then all your efforts go in vain. Fast food restaurants are usually using static menu type in which the food items are always the same. The restaurant can change the menu by changing the ingredients of the food items. If the restaurateur wants to change the menu item or ingredients of some food items, then he or she must consider the feedback from the customers. Some restaurateur think it is a better approach if they will hire any company which work for them. Bistro services is one of those companies, that provides restaurant menu designing services, restaurant menu printing services, restaurant consultancy services, restaurant website development services, and many more.
Website of the restaurant
Many restaurants have their websites. The reason to have a website is to get the attention of customers. Those restaurants who have website get many customers due to their online marketing. Nowadays people mostly use smartphones to interact with their friends and family. In order to seek advice, people usually go through search engines and they will find restaurant websites on google. If your restaurant has good online marketing, then you have big chances to get the customers as your restaurant’s website has more chances to come on the top of the searches. Bistro services is also offering services to develop the websites for restaurants and they are also providing the online marketing services for the restaurant. Many restaurant get more customers for their restaurants after developing their website. It is also a good way to promote the restaurant business by online marketing to earn more profit.
Healthy food theme
Everyone is getting more diet conscious these days. People want to eat healthy food. To meet this public demand, restaurants exclude some ingredients from their food items such as additives, food preservation ingredients, and other artificial flavours and food colours. People appreciate this initiative taken by some restaurant and now this has become a new food trend. Fresh fruit juices and fresh food are in demand. Now restaurants and the chefs are more concerned to have only those ingredients which have natural taste and no artificial flavours. Restaurant owners are taking more interest in the fresh and healthy food by participating in kitchen gardening and other organic food activities.
New trend for the restaurant is to have a chef who is well trained, motivated, and expert in his area. Restaurant are looking for the chefs who are affiliated with fast casual operations. It's a new trend according to American culinary Federation, only those chefs are more favourite who have affiliation in fast casual operations. The reason of having chefs with this affiliation is because after getting affiliation, they have enough knowledge to find out the flaws in the menu. They can cook the complex dishes easily and many other advantages.
People like mexican or chinese food than chicken burger or pizzas. They like natural ingredients like green chile in New Mexico or giardiniera in Chicago. Customers usually like local flavours. Ingredients can make a difference, if you can change the ingredients of any dish eventually its taste changes. Always keep changing the dishes and the ingredients. Also tell the people importance of ingredients which your restaurant are using in their food items like turmeric have unique capacity to fight against cancer. Many restaurants are using trend of Hawaiian food. A famous dish poke, which is served in a bowl with salad and a raw fish.Sushi and seafood are quite in the trend. The health food trend is in.
There are wide variety of trends for the restaurant. Reduce the food wastage, using healthy food and hygiene must be good. The trends are basically a way of life and people like their particular way of life. They don’t want to change their lifestyle. They want stay comfortable in any way. The people usually check the menu of the restaurant or like to hear about the restaurant before going there. The best way to market or to promote your restaurant is by proving such service which the customer will like to share with their family and friends. It will become a word of mouth. If a restaurant has its own website then people like to check it, leave their reviews about the service of the restaurant, about the food items of the restaurant, or about other issues of the restaurant. Those restaurant earns customers confidence which gives importance to their customer’s feedback